30 Minutes to President's Club | No-Nonsense Sales

Kayde Givens 3x'd quota attainment in her first four months as VP of Enablement. She walks through her first 90-day playbook, from building her 30-60-90 plan to using seller feedback and revenue data to identify which enablement initiatives will actually move the needle.

📋 First 30 Days: How to secure quick wins, run listening tours, and uncover problems through rep focus groups.

📊 Revenue Velocity Model: How to analyze opportunity volume, ACV, win rates, and sales cycles to diagnose performance gaps.

🎯 Enablement Priorities: Why she prioritized manager coaching, reducing seller noise, and fixing discovery instead of building training based on requests.

Partner Resources:

🗓️ 90-Day Enablement Onboarding Plan: https://www.30mpc.com/blog/90-day-enablement-onboarding-plan

🎧 Sales Enablement Listening Tour: https://www.30mpc.com/blog/sales-enablement-listening-tour

🔎 Sales Rep Focus Group Script + Questions: https://www.30mpc.com/blog/sales-rep-focus-group-guide

📈 Revenue Velocity Model: https://www.30mpc.com/blog/revenue-velocity-model

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Angela Garinger Bennett, VP of AI GTM Transformation at Outreach, breaks down how sales leaders can use buying signals and AI agents to accelerate deals, identify risks, and coach their teams more effectively.

🚨 Build a signal-to-stage map that triggers the right sales play when deals are at risk

📊 Reverse-engineer your closed-won deals to uncover the buying signals that actually drive revenue

🎯 Use AI to identify coaching opportunities and shift your team's focus from activity volume to conversion rates

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

The Social Selling Course is live!:https://30mpc.com/course/social-selling-course

Sam McKenna, CEO of #SamSales, shares her LinkedIn social selling playbook for booking warm meetings, generating referrals, and accelerating deals without relying on cold outreach.

🤝 Mine your network's network for warm introductions using Sales Navigator

🔔 Set up automated alerts to uncover new referral opportunities

🎯 Use Sam's proven social selling cadence to book meetings with dream prospects

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26:https://30mpc.com/course/social-selling-course

FOUR ACTIONABLE TAKEAWAYS

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3-step process every time you book a meeting: Show gratitude, send an invite with your company name first, and connect with them on LinkedIn.

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Use a pre-call checklist for discovery. Research everything you can about your buyer and show them you know them in the first 5 minutes of the call.

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Use “typically” language when prospects are hesitant to open up. By sharing common situations, it allows them to nail down their specific problem(s).

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Once you get to a problem, tell a story: “You make me think of a customer where XYZ was the problem, ABC is what we did, which led to 123 results”. This helps build trust and gets them to open up further.

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26:https://30mpc.com/course/social-selling-course

Sam McKenna puts Nick to the test after five months of building 30MPC's new Social Selling Course together. They break down the LinkedIn Sales Navigator reports, warm referral strategies, and social inbound plays that help reps book more meetings without relying on cold outreach or posting content every day.

🤝 Warm Referrals: Use coworkers, customers, and former product users to get introductions into target accounts.

🔍 Social Inbound Engine: Set up Sales Navigator alerts to uncover job changes, new connections, and warm paths into accounts.

💬 Social Selling Myths: Why posting content is optional and how to engage prospects without sounding inauthentic.

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Pre-order the course and save $100 before Oct 19:https://30mpc.com/course/social-selling-course

🎙️ ACTIONABLE TAKEAWAYS

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Use the spotlight filter to find some quick wins within the prospect list you’ve targeted using Sales Navigator

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Connect with lower-level employees on LinkedIn to create groundswell when trying to reach revenue leaders

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Use this messaging template for nurturing - Personalization → Challenge → Offering Value Add

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Maximize your companies’ internal connections to build your prospecting list by asking them to introduce you

You’re one step closer to President’s Club!:

🔥 Charly’s LinkedIn Prospecting Guide:

https://tactics.30mpc.com/charly-johnsons-linkedin-prospect-guide

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19:https://30mpc.com/course/social-selling-course

Morgan Ingram breaks down how to use LinkedIn Sales Navigator to find warmer leads and book more meetings. Learn the filters, saved searches, and referral strategies he uses to uncover opportunities most reps overlook.

👀 Find warm leads: Identify profile viewers, company followers, and prospects who have posted in the last 30 days.

🔎 Stack your filters: Target decision-makers in new roles and use company growth signals to personalize your outreach.

🤝 Turn relationships into meetings: Save your searches, track past customers, and leverage job changes and referrals to build pipeline.

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Save your seat for the Social Selling Masterclass:https://www.30mpc.com/episodes/the-social-selling-masterclass

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19:https://30mpc.com/course/social-selling-course

Kade Hinkle breaks down a repeatable LinkedIn outbound system that turns cold prospects into warm conversations before you ever send the pitch.

📱Use video follow-ups instead of long text: Short, personalized videos cut through inbox noise and make your outreach feel human, leading to higher reply rates from senior buyers.

🤝Run the 30 connection rule daily: Sending 30 targeted connection requests per day builds pipeline, increases surface area for conversations, and keeps you top of mind through LinkedIn content.

🔥Warm prospects before pitching them: Engage with posts for 1–2 weeks to build familiarity so your eventual outreach feels earned instead of cold.

📥 Add value in every outbound message: Share specific ideas, signals, or use cases upfront so prospects get something useful even if they never take the meeting.

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube\

Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19:https://30mpc.com/course/social-selling-course

Sam McKenna breaks down how to turn LinkedIn Sales Navigator into a system that continuously surfaces warm leads. Learn the alerts she uses to track job changes, new relationships, customer movement, and buying signals before your competitors catch them.

🔔 Build saved searches that alert you when warm prospects enter your territory

🤝 Track job changes, executive connections, customers, and past buyers for natural referral paths

👀 Turn profile views and other intent signals into conversations without sounding creepy or salesy

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Save your seat for the Social Selling Masterclass:https://www.30mpc.com/episodes/the-social-selling-masterclass

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19:https://30mpc.com/course/social-selling-course

Samantha McKenna, CEO of #samsales consulting, joins Nick and Armand to share strategies to get to power through multithreading and speed up deal cycles with parallel selling

ACTIONABLE TAKEAWAYS:

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Schedule regular meetings with your champion to maintain deal momentum and reduce scheduling friction.

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Schedule multiple next steps simultaneously if they're not dependent on each other to accelerate the deal.

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Determine whether the prospect will present, ask, or inform the board about the purchase, and prepare accordingly.

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Ask your champion questions that they might not know, prompting them to involve higher-ups who can provide answers.

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong.

🎯 Build your kickoff around five goals instead of turning it into two days of nonstop training

🗓️ Structure general sessions, breakouts, QBRs, panels, and celebrations to keep reps engaged

⏰ Plan the venue, agenda, communications, rehearsals, and production months before kickoff.

You’re one step closer to President’s Club!:

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/blog/the-beast-30mpcs-ultimate-sko-planning-document

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course

We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check out the course.

The Social Selling Masterclass (LIVE EVENT): https://www.30mpc.com/episodes/the-social-selling-masterclass You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year.

🎯 Build your SKO theme around the business priority you want sellers remembering all year, not just the city or venue.⏱️ Treat every minute like it costs money by tightening sessions, changing formats, and protecting seller attention.🏆 Plan the follow-up before kickoff ends so the training, recognition, and energy actually carry into the field.

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/blog/the-beast-30mpcs-ultimate-sko-planning-document

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.

🎯 Replace happy-customer panels with lost-deal conversations that show sellers where deals actually broke down.

🤝 Create more opportunities for sellers to understand buyers, solve real company problems together, and build relationships across functions.

🎉 Build in white space, fun, volunteering, and personal perks so the kickoff feels memorable instead of like three straight days of PowerPoint.

You’re one step closer to President’s Club!:

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/course/team-training

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 90-day SDR ramp, and the incentives that actually keep reps motivated.

🏆 Hire for proven competitiveness: Look for candidates who have done hard things, achieved at a high level, and genuinely want a career in sales.

📞 Simplify SDR onboarding: Start with one product, one persona, and one week of training before getting reps into live execution and using their questions to improve your program.

🔥 Stack different motivators: Combine public recognition, smart SPIFFs, executive shoutouts, unique rewards, and travel opportunities to keep competitive reps engaged.

You're one step closer to President's Club!

🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholders, and activate your entire company to help you win.

🕸️ Map the “shadow” org chart to uncover who actually influences the decision

🚧 Identify blockers, understand competitor support, and build a plan to neutralize resistance

💘 “Play Cupid” by matching your executives and experts with the right customer stakeholders

🏢 “Wire the building” by creating multiple relationships across both organizations

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot.

📈 Pick metrics you can move: Start with measurable upstream metrics you can impact during the pilot, then connect them to larger business outcomes.

🤝 Build two champions: Win over both the business champion responsible for the outcome and the technical champion living in the workflow every day.

🎯 Agree on the conversion upfront: Define success criteria before the pilot starts and establish that hitting those outcomes should lead to a paid agreement.

You're one step closer to President's Club!

📝 Build vs Buy w/ Jen Allen-Knuth

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes.

⚡ Fix the energy first: Create buy-in, make tough personnel decisions fast, and build visible momentum.

📅 Install five weekly rhythms: Use Monday commitments, Tuesday and Thursday teardowns, Wednesday 1:1s, and Friday team dials to drive accountability, coaching, and culture.

🎯 Fix targeting before activity: Get reps focused on the right accounts and personas before demanding more calls, emails, or better copy.

🧠 Build simple systems that compound: Standardize calls, emails, sequences, and hiring, then improve them through real market feedback.

You’re one step closer to President’s Club!:

🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy.

Learn how to separate real pipeline from automated outreach “slop,” uncover what your best reps are doing differently, and build practical AI sales workflows without waiting on engineering.

🧱 Clean your data before layering on AI. Put governance around accounts, contacts, and opportunities so your AI systems are analyzing reality instead of CRM slop.

🔍 Inspect before you correct. When a rep misses activity benchmarks, figure out what they’re actually doing and whether they’ve discovered a better play before simply demanding more calls or emails.

🤖 Use AI to inspect deals, not replace sales leaders. Pull qualification evidence directly from call transcripts, surface gaps automatically, then use human-led forecasts to investigate the areas that need judgment.

🛠️ Start building instead of waiting for engineering. Block a few hours to create a simple Clay signaling or pipeline workflow yourself. The fastest way for sales leaders to become competent with AI is to actually use it.

You're one step closer to President's Club!

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →

Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whitespace across their accounts.

🎯 Create expansion pipeline through value: Treat value delivery like prospecting: identify the executive outcome, deliver the proof, communicate it back, then earn the right to uncover what’s next.

🤝 Own the executive relationship: Partner with your CSM to keep execution on track while you stay above the weeds, connect the work to executive priorities, and turn customer success into expansion opportunities.

📈 Map whitespace with 7 expansion levers: Look for product attachment, scope expansion, and commercial changes, then activate them through new use cases, modernization, consolidation, and M&A or organizational change.

You’re one step closer to President’s Club!:

📈 Master Sales Leadership with Mark: https://www.30mpc.com/course/leadership-course

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube