Advertising in Five

Coca-Cola splits media and creative across Omnicom, WPP. Coca-Cola has appointed Omnicom for US and Canada media while WPP keeps global creative and media elsewhere, per trade reports, a live reference point for how global accounts get divided by region. (Brand Spur, sportsbusinessjournal.com, More About Advertising)

Omnicom reports 7.2% growth as media outpaces advertising. Omnicom says Integrated Media grew over 10% organically in Q3 while its advertising business declined mid-single digits, a read on which disciplines the group says are carrying revenue. (afaqs!, Adweek, Marketing Dive)

Buyers shift Q4 dollars to retail media and social. Digiday reports Q4 ad dollars are concentrating in retail media and social while buyers stay cautious around the midterms, the planning input for Q1 flowcharts. (Digiday, Digiday)

Accenture Song CEO builds growth around agentic commerce. Adweek reports Ndidi Oteh is building Accenture Song around a $1 billion agentic commerce pipeline and the Whalar acquisition, and is eyeing media, the competitive set holding companies face. (Adweek)

Also moving today:

Stagwell Snaps Up Freestar to Bolster Owned Media Ambitions (Adweek, AdExchanger, Digiday)

Publicis installs leadership atop Marcel as agentic drives growth plans (Marketing Dive)

Dentsu parts ways with Toni Frith amid media restructure (Mumbrella)

Pinterest strengthens bid to media buyers with programmatic solution (Marketing Dive, Adweek)

Apple Music Rebrands With a Look Made by Sound (Adweek)

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Omnicom unit Credera signs five-year AWS agreement. Omnicom's consulting arm has committed to Amazon Web Services for five years, per the companies' announcement, a signal that agency-side AI delivery is being built on one named cloud rather than assembled deal by deal. (FinanzNachrichten.de, RTTNews)

Also moving today:

Media buyers chart path for brands and sponsors through high NBA demand (Digiday)

Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from (Digiday, Digiday)

McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul (Adweek)

Hollywood, Creator Agencies Battle Madison Avenue For Brand Budgets (Forbes)

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Coca-Cola Splits Media: Omnicom Takes North America. Adweek and Digiday report Omnicom won Coca-Cola's North America media account while WPP keeps the global business, putting the largest US beverage media budget across two holding companies. (Adweek, Digiday, Digiday)

Omnicom Reports 7.2% Organic Growth in Third Quarter. Omnicom's Q3 release puts core revenue at $6.0 billion with 7.2% organic growth, the figure rival holding companies' disclosures will be measured against. (CNHI News, Investing.com, Digiday)

Advertisers Pull Meta Ads Altered by Platform AI. Adweek reports buyers are removing ads that Meta's AI enhanced, ahead of October 30 terms making advertisers "solely responsible" for what that AI creates. (Adweek)

Publicis Names First CEO for Marcel AI Platform. Scott Hagedorn becomes CEO and Sam Levine Archer CSO of Marcel, per Adweek, putting named accountability on a holding company's own AI stack. (Adweek)

Also moving today:

Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing (Adweek)

Meta Grows Revenue 26% Despite Massive Muse Operating Costs (AdExchanger, Marketing Dive)

Common Interest Expands US Presence With Mirimar Investment (Adweek)

Shannon Nunn Rounds Out LePub NY Leadership Team as CEO (Adweek)

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Omnicom Wins Lavazza Global Media, Reportedly $110 Million. MediaPost reports Lavazza handed its global media business to Omnicom Media after an eight-month review run by Ebiquity, a current reference point for how large consolidated pitches are being structured. (MediaPost)

Netflix Cuts Ad Revenue Forecast By 10%. Netflix now expects ad revenue about $300 million below its earlier forecast, per Marketing Dive, a figure buyers can weigh against the company's continued ad-suite build-out. (Marketing Dive, AdExchanger)

Salesforce To Buy Braze For $5.66 Billion. Proactive Investors reports Salesforce has agreed to acquire the customer-engagement platform Braze, sending its shares higher and lifting rival Klaviyo as investors reprice the category. (Proactiveinvestors NA, International Business Times AU, Investing.com)

ChatGPT Ads Expands To 26 Countries, Formats Undecided. AdExchanger reports OpenAI's ad product is adding 26 markets while the ad formats themselves remain unsettled, a reach story buyers can plan against before creative specs exist. (AdExchanger)

Also moving today:

Omnicom Strikes Five-Year AWS Deal As Agencies Push Beyond Advertising | MARKETING Magazine Asia (Marketing Magazine Asia)

Publicis Grows 5.4% In Asia As Agency Giants Tighten Their Grip | MARKETING Magazine Asia (Marketing Magazine Asia)

PepsiCo and AB InBev Vet Takes CMO Post at Troubled Diageo North America (Adweek)

Target unwraps high-concept holiday ads focused on gift-giving academy (Marketing Dive)

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FTC clears Publicis-LiveRamp with equal-access condition. Regulators would allow the acquisition only if rivals keep equal access to LiveRamp's data for five years, the condition decides how much the deal actually changes for buyers. (The Next Web, Adweek, MediaPost)

Salesforce to buy Braze for $5.7 billion. Salesforce says it will fold the cross-channel engagement platform into its marketing stack, raising roadmap and pricing questions for Braze customers. (Tech News | Startups News, Adweek, Yahoo! Finance)

Apple's WebKit team publishes anti-tracking plan. Apple says blocking cross-site cookies is no longer enough and outlines further work against fingerprinting and link decoration, a stated plan, not shipped policy. (AdExchanger, Digiday)

Netflix cuts ad revenue expectation to $2.7 billion. Netflix now expects $2.7 billion in ad revenue this year against a previously stated $3 billion target, citing a slower rollout of ad capabilities. (Adweek, Yahoo! Finance)

Also moving today:

Clemenger BBDO wins Visit Victoria pitch (Mumbrella)

72andSunny moves Firrdaus Yusoff to Sydney as ECD and hires Ogilvy's Nikhil Panjwani to lead Singapore (Campaign Brief Asia)

Havas Q3 net revenue rises 7.2 per cent as acquisitions boost growth (Indian Television Dot Com, Indian Television Dot Com)

Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership (Adweek)

Heineken® teams up with Amazon to launch "Pubscription"... The world's first streaming service for nights out (Heineken)

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FTC Would Clear Publicis, LiveRamp With Access Condition. The FTC says it will allow the $2.2 billion LiveRamp purchase if Publicis offers rivals equal access to the platform's data connections, making shared identity pipes a condition of the deal rather than a courtesy. (Bloomberg Business, Investing.com, Taiwan News)

Digiday Tracks How Second-Tier Holdcos Differentiate. Digiday reports on the moves mid-size holding companies and independents are making to stand apart from Publicis, Omnicom and WPP, the field clients see next to the Big Three on shortlists. (Digiday, Digiday)

Fox Extends Agentic Ad Platform to Live and Linear. Fox Advertising says its agentic buying platform now reaches live and commercial linear inventory, with WPP, Omnicom, Horizon, Stagwell and Simulmedia added as partners, pulling the major holdcos into an automated TV workflow. (TVTechnology)

Billion Dollar Boy Buys LinkedIn Agency Creator Authority. The creator-marketing group's acquisition of a LinkedIn-specialist shop, alongside its stated path past $100 million in revenue next year, treats B2B influencer work as a billable line. (Marketing Dive)

Also moving today:

How marketers can optimize their media mix as confidence takes a turn (Marketing Dive)

ADWEEK Reveals the 2026 Agency of the Year Shortlist (Adweek)

Boston ad agency Colossus scooped up by private-equity-backed firm (The Boston Globe)

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WPP names Tyler Turnbull to lead creative unit. WPP has appointed McCann's outgoing global CEO to head WPP Creative from early 2027, an early signal of how the group will structure creative leadership. (Brand Spur)

Dentsu pitches entertainment as its own client budget line. Digiday reports Dentsu is positioning entertainment as a separate line in client budgets, a category that would be contested in pitches if advertisers fund it that way. (Digiday)

Fender and Marshall launch content series targeting AI search. Digiday reports two instrument brands built content series partly to raise visibility in AI-generated answers, a tactic it describes as part of a wider pattern. (Digiday)

Marketers pay to amplify creator posts amid measurement gaps. Marketing Dive reports some marketers are spending more to amplify influencer content as a workaround for unresolved measurement, shifting the gap into media cost. (Marketing Dive)

Also moving today:

Fox Expands Agentic Push With Eyes Set On TV Upfront Future (Adweek)

X and Threads are losing ground with advertisers. Can they win it back? (Campaign India)

Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth (Marketing Dive)

Stagwell Announces Appointment of Nagmeh Taheri as Chief Growth Officer, Media & Commerce for Stagwell Europe, Effective November 18, 2026 (Market Screener, FinanzNachrichten.de, Northern Ireland News)

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WARC reports CPG ad spend rising as tech pulls back. WARC describes a "two-speed marketplace" in which consumer-goods and beauty budgets grow while technology advertisers retreat, a split that changes who agencies should be selling to. (Marketing Dive)

Publicis calls AI marketing a 'two-speed boat'. Publicis says agentic work is winning assignments without a pitch while its Sapient consultancy arm struggles for growth, an uneven payoff holding groups may see in their own AI lines. (Marketing Dive)

Meta introduces time-bound ad windows across Facebook and Instagram. Meta's announced Ads Super Burst lets advertisers reserve a three- to 24-hour window on a single day, giving social buyers a daypart-style unit to weigh against TV and CTV. (AdExchanger)

Dentsu repositions Carat as rivals pitch as one group. Dentsu is emphasising named agency brands through Carat's new positioning while competitors consolidate their media arms into single offerings, leaving clients a choice between the two models. (Campaign India, Bizcommunity.com, The Media Online)

Also moving today:

Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising (Adweek)

Havas says India has overtaken China as its largest market in Asia Pacific; AI investments remain key to productivity (storyboard18.com, storyboard18.com)

American Express CMO and 37-Year Vet Elizabeth Rutledge Retires (Adweek)

Adobe and NVIDIA Expand Collaboration to Speed Agentic Creation (NVIDIA Newsroom, wallstreet:online, Pulse 2.0)

BofA sees ChatGPT taking aim at Google's next ad dollar - AOL (Aol)

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Publicis reports 5% organic growth in Q3 2026. Publicis posted 5% organic net revenue growth and won PepsiCo's global media account, setting the first benchmark of holding-group reporting season. (Quartz, AdExchanger)

Havas net revenue up 7.2%, mostly from acquisitions. Havas reports 7.2% net revenue growth in Q3 2026, of which 3.2 points came from acquisitions and 2.4 points from organic work, a read on how much sector growth is being bought. (FinanzNachrichten.de, wallstreet:online, Adweek)

Prebid proposes reversing auction flow with Google's ad server. Prebid is drafting the mechanics of Google's court-ordered integration itself, proposing that ad servers bid into Prebid rather than the reverse, a change publishers and vendors would have to rebuild around. (AdExchanger)

WPP names Adam Gerhart Global Chief Client Officer. WPP has appointed Adam Gerhart to lead its key global client relationships, a role the group frames around holding onto major accounts during restructuring. (Mediaweek, storyboard18.com, MediaPost)

Also moving today:

Holdcos are now 'big enough to manage conflict', claims Publicis boss Arthur Sadoun (Mumbrella)

Meta Blocks TikTok Ads in Seven Countries (TechRepublic, WeRSM - We are Social Media, Yahoo! Finance)

Shortlist Revealed: 2026 ADWEEK Experiential Awards (Adweek)

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PepsiCo CEO defends Publicis media move to investors. Digiday reports PepsiCo chief Ramon Laguarta used an investor appearance to back the handover of the company's global media account to Publicis Groupe, a rare public read on what a buy-side client values in a global review. (Digiday, Digiday)

WPP names McCann's Tyler Turnbull to lead WPP Creative. Per storyboard18.com and Campaign Brief Asia, WPP has appointed McCann global CEO Tyler Turnbull as CEO of WPP Creative from early 2027, succeeding Jon Cook. (storyboard18.com, Campaign Brief Asia)

Havas restructures UK and Ireland under single leader. MediaPost reports Havas has reorganized its UK-Ireland operation and named Affleck to run it, consolidating media, creative, data, technology, PR, consulting and customer experience. (MediaPost)

Adweek: Spectrum marketing and commercial chiefs to exit. Adweek reports, citing a leaked internal memo, that Spectrum CMO Sharon Peters and chief commercial officer Adam Ray will depart at the end of the year, unconfirmed by the company. (Adweek)

Also moving today:

Meta (NASDAQ: META) Bans ByteDance And TikTok Ads Across Its Platforms In Multiple Countries (Foreign Policy Journal, Ubergizmo, The Times of India)

Loeries announces second-night winners in Cape Town (The Media Online)

WPP appoints Jessica Farrell as ANZ Chief People Officer (Mediaweek, Mumbrella)

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WPP names Tyler Turnbull CEO of WPP Creative. McCann's global chief takes over the consolidated creative unit in early 2027, giving clients and staff a named leader to plan against. (Indian Television Dot Com, Campaign India, Mumbrella)

Meta bars ByteDance from advertising in seven markets. Per Bloomberg, Meta has closed paid access to TikTok's parent in the US and six other countries, removing a channel from ByteDance's media mix. (Music Business Worldwide, Yahoo! Finance, idnfinancials.com)

Dentsu: 76% of CMOs say AI output outpaces results. Dentsu's survey puts a number on a client-side complaint agencies now have to answer for on AI-assisted production. (Brand Spur)

OpenAI hires to sell ChatGPT ads through agencies. An Agency Partner job listing suggests OpenAI wants ChatGPT inventory briefed as a standing line item rather than sold direct only. (Adweek)

Also moving today:

Pitch update: Raymond, British Council, Mahyco International, and more (Campaign India)

Lost generation: the AI threat to Britain's next great directors - AOL (AOL.com, The Guardian)

Josy Paul elevated to Chairman and Group Chief Creative Officer at BBDO India (Indian Television Dot Com, storyboard18.com)

Why Brands Are Getting Creator Ads At Influencer Prices (Forbes)

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Turnbull Leaves McCann for WPP Creative Global CEO Role. Adweek reports Tyler Turnbull is exiting McCann to become global CEO of WPP Creative, less than a year after taking the McCann top job. (Adweek, More About Advertising, storyboard18.com)

Askinasi to Lead Skydance Ad Sales as WBD Leaders Exit. Adweek reports Jay Askinasi will head ad sales for the combined Paramount Skydance, Warner Bros. Discovery business, with WBD's ad leaders departing after the merger. (Adweek)

Agencies Pitch Agentic Media, Address Client Control Concerns. Digiday reports agentic media tools are now standard in agency pitch decks, pushing the conversation toward guardrails as clients weigh handing over buying decisions. (Digiday, Digiday)

Ad Tech Vendors Describe Preparations for iOS 27 Changes. AdExchanger reports the programmatic ecosystem used Advertising Week New York to lay out how it expects targeting and measurement to adapt to Apple's iOS 27 release. (AdExchanger)

Also moving today:

Sociable: Meta introduces new AI-powered tools at Advertising Week (Marketing Dive)

Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction (AdExchanger)

At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show (Adweek)

Discord steps up play for mobile advertisers with rewarded video product (Marketing Dive)

NHL taps Adobe as creative, marketing and AI partner (Marketing Dive)

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Apple's iOS 27 Blocks Programmatic Data Vendors. AdExchanger reports Apple's iOS 27 update has blocked several identity and data vendors, with the list set to widen, putting iOS audience segments, measurement tags and ID-based deals in question. (AdExchanger)

Job-Posting Index Shows WPP Media Hiring Down 41%. Third-party job-posting data cited by Mediaweek puts WPP Media's Australia and New Zealand hiring down 41% last quarter while Publicis Groupe tops the index, a hiring-side read on regional agency demand. (Mediaweek)

OpenAI And Anthropic Reported Courting Smaller Advertisers. MediaPost reports OpenAI and Anthropic are supporting smaller brands and agencies, echoing the route earlier platforms took before building large ad businesses, though no comparable ad revenue is confirmed. (MediaPost)

Brands Report Cost Efficiencies From Longer Creator Deals. Marketers from Chili's, Disney and Alaska Airlines told Advertising Week that deeper, longer-term creator arrangements are producing cost efficiencies and results, figures undisclosed. (Marketing Dive)

Also moving today:

CNN’s Mark Thompson and CBS News’ Bari Weiss Named to Skydance Leadership Team (Adweek, Superhits 97.9 Terre Haute, IN, MyrtleBeachOnline)

CMOs see their internal influence rising. Has it come at a cost? (Marketing Dive)

From influencers to AI, here’s what Gen Alpha thinks about your brand (Digiday)

How Liquid Death is building an AI-native marketing organization (Marketing Dive)

Why Panda Express is embracing an ‘always-on’ gaming strategy (Marketing Dive)

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Stagwell Retires Assembly, Launches Stagwell Media. Adweek reports Stagwell is folding its Assembly media brand into a new agency built on the company's "Stagwell Machine" operating system, a signal of how media capability gets packaged for the next round of client reviews. (Adweek)

Monks Says AI Agents Run Unsupervised for Days. Digiday reports S4 Capital's digital agency now funds compute and headcount from one pot, describing a staffing and pricing model the wider sector has not confirmed at scale. (Digiday)

Nutella Books Two Super Bowl Spots for 2027. Marketing Dive and Adweek report Ferrero will air two Nutella commercials in next year's game as part of a stated $50 million 2027 marketing plan, an early read on national inventory demand. (Marketing Dive, Adweek)

SAMY Acquires Influencer Agency Get Engaged. Adweek reports the cash-and-equity deal, described as low nine figures, gives the global social agency a U.S. base with clients including DoorDash, Sephora and Raising Cane's. (Adweek)

Also moving today:

Kyndryl and WPP Expand Strategic Partnership to Drive Enterprise Transformation, Marketing Growth and Joint Go-to-Market Innovation (FinanzNachrichten.de)

65% OF CONSUMERS ARE AVOIDING ADS. HERE'S HOW MARKETERS CAN WIN BACK THEIR ATTENTION (CNHI News, Digiday, Digiday)

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study (Marketing Dive)

Morning Brew Acquires Express Checkout in Latest Creator Play (Adweek)

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Jon Cook to exit VML after three decades. WPP says its global CEO of VML will hand over to Eric Campbell in March 2027, putting its largest creative network under new leadership. (Mumbrella, Mediaweek, More About Advertising)

Google and DOJ file ad tech remedy proposals. The rival filings set the outer bounds of what the court could order, from conduct rules to divesting Google's exchange, the first concrete read for agencies and publishers. (AdExchanger)

Midterm political spending projected at $11.6 billion. Digiday reports a record political ad outlay this cycle, competing with brand advertisers for the same local and connected-TV inventory through November. (Digiday)

TikTok plans to sell ad inventory off-platform. Digiday reports TikTok wants a larger share of media budgets by selling inventory beyond its own app, which would set it against Google's and Meta's off-platform networks. (Digiday, Marketing Dive, Adweek)

Also moving today:

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators (Digiday, Digiday)

‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild (Digiday)

Dentsu and incumbent Wavemaker among finalists in Pernod Ricard India's media agency review for its over Rs 800 crore account (storyboard18.com)

Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers (Digiday)

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The Trade Desk Can't Serve Safari Ads On iOS 27. AdExchanger reports The Trade Desk is unable to deliver ads to Safari on Apple's iOS 27, leaving buyers with delivery gaps on updated devices. (AdExchanger)

Advertising Week Reweights Agenda Toward Creators. Marketing Dive reports Advertising Week is leaning into creator topics and a reported $100 million bid in creator deals to stand out in a crowded events calendar. (Marketing Dive)

Paramount Skydance And Warner Bros. Discovery Name Merger Closing Date. The two companies announced an anticipated closing date for their merger, which would consolidate CBS, Paramount+, HBO Max, CNN and the Warner cable networks under one seller. (Paramount Skydance)

Agencies Argue Against Owning Agentic AI Tools Or Client Data. AdExchanger reports agencies building custom agentic AI tools for brand clients say they should own neither the tools nor the underlying data, reframing years of tech-stack competition. (AdExchanger)

Also moving today:

Mark Penn: 'We're it in terms of a fourth alternative' (The Media Leader - News analysis, opinion and insight for media and advertising professionals)

Havas CEO Yannick Bolloré on principal media buying, Uncommon's freedom and his role in new biz (Campaign India)

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner (Marketing Dive)

Cava hires Dr. Squatch marketer as CMO to build on growth (Marketing Dive)

Sindhuja Rai to leave WPP Media (Campaign India)

Amazon wants to own the long game in ad measurement (Digiday, Digiday)

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Salesforce to acquire AI research platform Listen Labs. Salesforce signed a definitive agreement for the San Francisco customer-research platform in a deal reported at about $2 billion, putting a price on qualitative insight as an input to AI agents. (Tech Times, Research Live, Market Screener)

BBDO New York CEO and chief creative officer to depart. Adweek reports Emma Armstrong and Michael Aimette are leaving BBDO New York, the first senior network exits clients can tie to the Omnicom-IPG combination. (Adweek)

Omnicom shifts more global ad production to India. Mint reports Omnicom Production is scaling content work in India as AI lowers production costs, a staffing and margin choice rivals will be asked about. (mint)

WPP Australia and NZ revenue down $60m on account losses. Filings with Australia's corporate regulator put a figure on creative account churn at WPP's local agencies, per Mumbrella. (Mumbrella)

Also moving today:

WPP Media appoints Laura Ryan as Chief Media Officer (storyboard18.com, Indian Television Dot Com, More About Advertising)

Horizon's Bob Lord Takes Aim at Holdcos' FTE Pricing Models: 'It's the Old System' (Adweek)

The Rundown: Average CMO tenure has shrunk by over a third in 16 years (Digiday)

Dentsu is making a big Hollywood bet with 'Angry Birds 3' -- and beyond (Business Insider)

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Court unseals behavioral remedies in Google ad tech case. The court's remedies leave Google's ad stack intact, so buyers and publishers plan around the same pipes, with trade press reporting publishers see narrower relief than they sought. (AdExchanger, Digiday, Digiday)

Investing.com: digital spend rose as agency growth flattened. A sector outlook puts 2025 digital ad spend up roughly 8.7% while holding-company revenue growth neared zero, splitting Publicis, WPP and Omnicom, IPG into different responses. (Investing.com)

OpenAI extends ChatGPT Ads to seven more Asia-Pacific markets. Ads begin rolling out in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, adding inventory regional buyers have not yet had to plan for. (openai.com)

Opinion: closed reviews could let planning charge for itself. The Media Leader argues that if closed reviews replace open pitches, media planning work now given away free could be priced as a separate line. (The Media Leader - News analysis, opinion and insight for media and advertising professionals)

Also moving today:

HubSpot Launches New Breeze Assistant, Self-Updating Smart CRM, And Marketing Studio In Major AI Platform Expansion (Pulse 2.0, SiliconANGLE, TechTarget)

YouTube and Meta reverse ad restrictions on Elon Musk documentary (Indian Television Dot Com, The Times of India)

Subway skewers modern dining landscape with Will Arnett-led creative (Marketing Dive)

Omnicom and Snapchat study finds humour shapes Gen Z brand choices (Indian Television Dot Com, storyboard18.com)

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WPP in line for Coca-Cola international media account. Campaign India reports WPP is set to win Coca-Cola's international media, data and technology business, the largest media account in play this quarter, and still unannounced. (Campaign India)

WPP finance chief Jennifer Wilson departs for Diageo. More About Advertising reports WPP CFO Jennifer Wilson is leaving after three years to join Diageo, removing an ally of CEO Cindy Rose during the group's restructuring. (More About Advertising)

Platforms decline paid ads for Musk documentary, report says. The Hollywood Reporter says YouTube, TikTok and Meta's platforms have rejected paid placements for Alex Gibney's Elon Musk documentary, raising questions about how ad policy is applied to public-figure films. (The Hollywood Reporter, Breitbart, Al Bawaba)

Isle of Any takes four top honours at D&AD 2026. More About Advertising reports the one-year-old New York independent won two Black Pencils and two Agency of the Year titles, a showing that puts a founder-led shop atop holdco creative departments. (More About Advertising)

Also moving today:

Dave & Buster’s Hires New Agencies to Get More People Into Its Locations (Adweek, CNHI News)

The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options (Adweek)

Meta, ByteDance, Google capture 44% of APAC's net ad spend in 2026: MPA (storyboard18.com)

Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble (Digiday)

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WPP Wins Nestlé Greater China Content Assignment. MediaPost reports WPP took the assignment after a multi-agency pitch, built around an AI-powered "spoke-and-hub" setup that folds five disciplines into one team. (MediaPost)

WPP Opens 34,000 Sq Ft East London Production Hub. Trade reports say WPP's Devon's Point site is built to scale creator-led and AI-assisted marketing, with the company citing its own research on earned influence as the rationale. (pressportal.co.za, Bizcommunity.com, Campaign Brief Asia)

Agency AI Bills Mix Subscriptions And Token Usage. Digiday reports agencies now face AI cost structures combining flat fees with metered per-token usage, reopening questions about scoping and who pays. (Digiday)

Omnicom Media Reports $3.3 Billion In First-Half Billings. The Omnicom division says it booked $3.3 billion in new billings for the first half of 2026, citing COMvergence data, a self-reported figure drawn from an independent tally. (Yahoo! Finance)

Also moving today:

Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies (Digiday)

Target’s new campaign puts design legacy at center of marketing (Marketing Dive)

What The New York Times looks for in AI licensing partnerships (Digiday)

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