Podcast

AI Marketing Experts Podcast

Business, Marketing

AI Marketing Experts is your backstage pass to the future of marketing. Hosted by a powerhouse crew of AI-savvy entrepreneurs—Chris Hunter, Jennifer Crego, Brad Killgore, Laura Sutherly, and John Clendenning—this weekly show unpacks the tools, trends, and real-world applications of artificial intelligence in digital marketing.

From next-gen automations and smart funnels to creative content, data-driven strategies, and behind-the-scenes interviews with the minds shaping the space—we explore what’s working right now. Whether you’re a marketer, agency owner, or growth-minded entrepreneur, you’ll walk away with actionable insights to stay ahead of the curve.

👉 New episodes every week.
🎧 Subscribe and geek out with us on Apple, Spotify, or wherever you get your podcasts.
📡 Brought to you by the team who lives at the intersection of AI + ROI.st weblog

Episodes
66
Releases
Weekly
Typical length
35 min
On air since
2025
Latest episode
1 week ago

Episodes

66 episodes, newest first

  1. Should Your Business Actually Care About Being Seen by AI?

    Episode 57

    Show notes

    Struggling to get your business noticed by AI and voice search? Unlock the insider secrets to making your brand the one that AI recommends in this episode!

    This episode of AI Marketing Experts dives deep into how the rapid rise of AI-powered search is changing the game for local businesses and service providers. Whether you’re a small business owner, marketer, or agency, you’ll learn actionable strategies to strengthen your digital footprint, share authentic stories, optimize your website for AI, and ensure you’re never overlooked by new answer engines. The conversation covers real-life marketing examples, the importance of recency and authenticity, leveraging testimonials and service pages, tackling technical site issues, and creative tips to stay front-of-mind in your local market. Perfect for anyone ready to future-proof their brand and outshine the competition in the age of AI search!

    Inside This Episode:

    The shift from asking friends, to Google, to asking AI for recommendations.

    How AI adoption exploded, from about 1% to as high as 40–50% in two years.

    Your digital footprint: keeping your website and listings current and accurate.

    Should you allow bots on your site? What happens when you block good AI crawlers.

    Real buying journeys with AI, from a $3,000 flooring sale to picking a home fragrance system.

    Name, address and phone (NAP) consistency and why AI needs it to recommend you.

    Fresh content that gets cited: testimonials, case studies, press releases, FAQs.

    A four-step framework to spot, choose, shape and deploy customer stories.

    Turning one story into 15–20 marketing pieces.

    Detailed service pages as a quick win for AI and SEO visibility.

    Making your marketing fun, authentic and disruptive.

    Resources & Tools Mentioned:

    • ChatGPT

    • Grok Bot / Grok agents

    • Google AI Mode

    • Muse

    • Neil Patel

    • Dan Kennedy

    • Blueprint for Success coaching program

    • Business tools audit

    Chapters:

    00:00 The AI-Driven Marketing Challenge

    01:24 How People Search Now: From Friends to AI

    02:49 The Shift: AI as the New Neighborhood Recommendation

    05:07 How AI Adoption Has Exploded

    06:12 Your Digital Footprint & Small Business Visibility

    08:00 Should You Allow Bots on Your Site?

    09:04 Conversations with AI: Real Buying Journeys

    13:03 Real-Life Stories Drive Decisions

    20:01 A 60-Second Self-Test for Your Business

    21:04 Why Authentic Content and Stories Matter

    28:20 Four-Step Framework for Sharing Stories

    35:42 Service Pages and Next Action Steps

    36:42 Make Your Marketing Fun & Disruptive

    38:15 How to Get Help & Join the Insider Club

    Connect with AI Marketing Experts:

    https://aimarketingexperts.net/

    https://www.youtube.com/@AIMarketingExperts

    https://aimarketingexperts.podbean.com/

    Is AI recommending your business yet? Like and subscribe, and tell us in the comments: when you ask ChatGPT or Google AI for a business like yours in your town, who shows up?

    40 min
  2. What Is a Scattered AI Brain — and Does Your Business Need One?

    Episode 56

    Show notes

    Is your business brain scattered? If your team wastes time looking for the latest SOP, key files, or “how-to” steps—or if your AI outputs come out wrong or generic—it’s probably not AI’s fault. The real culprit: scattered, outdated, or unorganized business knowledge.

    In this episode, the AI Marketing Experts peel back the layers of what it truly takes to build a functional, practical AI “second brain” that works for your business, your agency, and your clients. Discover how to transform chaos into clarity—so AI can actually help you and your team get better results, not just automations that break.

    No matter your company size, blending human know-how with well-organized AI knowledge hubs is the difference between getting “AI slop” and creating real leverage and value. When everything from SOPs to brand voice to customer stories lives in one organized source—and is kept current—your business, your team, and your AI tools get smarter, faster, and more consistent.

    You’ll get insights from agency owners on mapping out their brains, practical workflows from “cleaning your room” to operational dashboards, and crucial security tips for keeping client data and sensitive info safe. Plus: why loading your brand voice and internal know-how into AI is key for client-specific marketing that stands out.

    Whether you’re starting with Google Docs or ready for advanced solutions like Obsidian, Claude, or Grok Bot, this episode walks you through what works, where to start, which mistakes to avoid, and how to think about security and business outcomes at every step.

    Inside This Episode:

    Second brains: how to organize essential business knowledge for AI and humans

    SOPs: the step-by-step way to avoid out-of-date or inconsistent AI outputs

    Obsidian & .md files: why simple text storage powers fast, flexible AI info

    Process mapping: from chaos to clarity with the “lay it all out on the bed” approach

    AI for process documentation: using tools that pull from video, transcripts, and more

    Brand voice: building AI knowledge with client-specific details for unique marketing

    Keeping knowledge current: systems for version control and easy updates

    Role-based access: protecting sensitive data across team and client logins

    Cloud vs. local: security, control, and risk when storing client and business knowledge

    Building compounding value: how organized knowledge powers scalable, high-trust marketing

    Avoiding “AI slop”: ensuring your automations are driven by accurate, up-to-date info

    AI for team and client support: faster answers, smarter onboarding, less confusion

    Resources & Tools Mentioned:

    • ChatGPT

    • Claude

    • Gemini

    • Grok Bot

    • Obsidian

    • Supabase

    • OneDrive

    • Google Drive

    • Project management platforms (ClickUp, Trello, Blue)

    • Fathom

    • ElevenLabs

    Chapters:

    00:00 Cost of Being Scattered in AI

    03:43 Revising outdated SOPs

    09:09 Updating and organizing business SOPs

    12:35 Customizing Agency Strategies for Clients

    14:12 Limitations of AI Website Builders

    19:00 Setting Up Project Management Tools

    20:43 Using AI for process updates

    23:53 Discussing cloud storage solutions

    27:22 Securing and organizing client data

    30:49 Localizing AI Processing Tasks

    36:44 Organizing business tasks with AI

    40:00 Defining unique marketing strategies

    43:50 Inside AIME Insiders Club

    45:23 Joining the free support club

    Connect with AI Marketing Experts:

    https://aimarketingexperts.net/

    https://www.youtube.com/@AIMarketingExperts

    https://aimarketingexperts.podbean.com/

    Curious how AI agents could actually replace manual work in your business—or just want to see how far automation can go? Like and subscribe, and let us know in the comments: What's the ONE routine marketing or business task you'd automate first if you had your own army of AI agents?

    46 min
  3. Should Your Business Actually Care About Every New AI Tool?

    Episode 55

    Show notes

    Ever felt overwhelmed by the nonstop wave of shiny new AI tools? Are you wondering which platforms will truly save you time (and money) versus which ones will eat up your energy without a payoff? You’re not alone—and you’re in the right place.

    In this episode of the AI Marketing Experts Podcast, our panel shares candid stories from the AI front lines to help small business owners, marketers, and agency leaders separate practical automation wins from distracting tech detours. If you want to stop wasting resources, avoid costly mistakes, or finally pick the right AI workflow, this conversation lays out an honest roadmap—no hype, no fluff, just what actually works.

    From eliminating hours of email cleanup to optimizing client meetings and website management, our hosts reveal what’s driving real productivity gains and where the common pitfalls lie. They dive deep into how to audit your current tech stack, find hidden AI features you already pay for, and decide when it’s time to bring in outside expertise.

    Security is also in the spotlight—with concrete advice to protect your business from the growing risks of AI-fueled hacks and costly API mistakes. If your team is tired of bouncing between platforms, wants to work smarter (not harder), or needs a fresh look at process automation, you’ll find actionable, field-tested guidance here.

    Inside This Episode:

    Choosing AI tools: how to run a practical audit of your current software stack.

    Time-saving automation: real-world uses for bots in email, website management, and reminders.

    Plug-and-play models: when to try the latest AI agent vs. stick to a proven system.

    Cost management: how to spot and stop recurring software charges for unused AI features.

    Platform integrations: connecting AI agents to tools like Canva or QuickBooks for business impact.

    Information security: why you must protect tokens, sensitive data, and learn safe integration.

    Workflow optimization: which team processes can be offloaded for bigger ROI—without losing control.

    AI in Google, Gemini, Claude: lessons from switching between models and platforms.

    Prompting strategies: why over-contextualizing voice prompts can drive up costs.

    Guardrails & best practices: using lower-end LLMs and rotating API keys for safer, cheaper ops.

    AI in client meetings: speeding up website updates and recurring project requests.

    The ROI of expert help: when it’s better to delegate AI setup to specialists.

    Resources & Tools Mentioned:

    • Grok Bot

    • Claude

    • Google Gemini

    • Google NotebookLM

    • Canva

    • QuickBooks (AI features)

    • Future Tools (website)

    • GenSpark

    • Bots for website/email management

    • Tools audit process

    Chapters:

    00:00 AI updates and new tools

    06:09 Understanding project limitations and security

    08:27 Keeping up with AI tools

    12:29 Evaluating new tech tools

    14:22 Using AI tools for efficiency

    17:21 Balancing design and client needs

    21:35 Conducting a tools audit

    23:08 Delegating and choosing the right tools

    26:31 Implementing AI Model Updates

    33:01 Using AI to hire employees

    33:46 Finding a replaceable secondhand expert

    37:01 Engaging with the audience

    Connect with AI Marketing Experts:

    https://aimarketingexperts.net/

    https://www.youtube.com/@AIMarketingExperts

    https://aimarketingexperts.podbean.com/

    Curious how AI agents could actually replace manual work in your business—or just want to see how far automation can go? Like and subscribe, and let us know in the comments: What's the ONE routine marketing or business task you'd automate first if you had your own army of AI agents?

    38 min
  4. Stop Locking Into AI Platforms — Do This for Long-Term Flexibility

    Episode 54

    Show notes

    How do you keep up with the rapid wave of new AI tools without getting locked into a single platform or risking your business’s data? If you’re an agency owner, consultant, or business leader, you know the pressure: new agentic bots and AI assistants seem to launch every week. But jumping in too fast—or picking the wrong tool—can mean lost time, missed opportunities, and major privacy headaches.

    This episode tackles the explosion of simplified agentic AI systems like Grok Bot, Muse, and more, and gets laser-focused on what actually matters for your business. Discover how to protect your IP, stay flexible as trends change, and avoid marketing mistakes that come from blindly following the next shiny new tool.

    Instead of a shallow review of the latest bots, we go deeper—sharing practical advice from real-world experience. Hear why human oversight is still critical, how to train your AI “employees,” and why backing up your agent instructions could save you thousands when platforms change. We discuss real scenarios, from firing an AI agent for a costly SEO mistake, to setting up systems so your team (and your data) stay safe as you experiment with new tech.

    Whether you’re managing a handful of tasks or scaling a growing team, this conversation delivers clear strategies to get the benefits of next-gen AI—without giving up control.

    Inside This Episode:

    AI agentic systems: the new “easy button” for marketing tasks, and their hidden risks.

    Human in the loop: why you can’t trust agents to always get it right.

    Platform-hopping: how to avoid being locked into Grok Bot, Muse, or whatever comes next.

    Agent training: what most people miss when automating tasks, and how to fix it.

    Data privacy: practical steps to protect your business and client info.

    AI policy: why every business needs an AI and data policy ASAP.

    Backing up agent skills: how to create portable instructions for any new harness or tool.

    Small business workflow: what AI can automate in daily operations, and where you still add value.

    IT trends: the movement to run AIs in-house (not just in the cloud), and why it matters.

    Guardrails and risk: setting boundaries for bots, and treating them like real employees.

    Time savings: real examples of how agentic systems take work off your plate.

    Avoiding mistakes: the biggest pitfalls when deploying new AI assistants.

    Resources & Tools Mentioned:

    • Grok Bot

    • Muse

    • Dots

    • Queue

    • Instinct

    • Claude Code

    • OpenCLAW

    • GitHub (for agent file backups)

    • Google Drive / OneDrive (for file storage)

    • School Groups (online educational portals)

    • Gemini (for YouTube video summary)

    • AI policy frameworks

    Chapters:

    00:00 The impact of Grok Bot launch

    05:08 Using Grok Bot and dealing with issues

    09:08 Managing email with a bot

    11:23 In-house AI and hardware advances

    14:34 Embracing AI and Future Trends

    19:02 Free video summarizing tip

    21:31 Creating a hiring funnel strategy

    24:23 Storing skill and agent files

    27:21 Discussing AI policy and tools

    30:06 Join the AIME Insider Community

    Connect with AI Marketing Experts:

    https://aimarketingexperts.net/

    https://www.youtube.com/@AIMarketingExperts

    https://aimarketingexperts.podbean.com/

    Curious how AI agents could actually replace manual work in your business—or just want to see how far automation can go? Like and subscribe, and let us know in the comments: What's the ONE routine marketing or business task you'd automate first if you had your own army of AI agents?

    32 min
  5. Stop Being the AI Builder — Delegate What Grows Your Business Instead

    Episode 53

    Show notes

    #ai #aimarketing #aiforbusiness #businesstools #aileadership #airealworld

    Who should really own the AI rollout in your business — you, your team, or an outside specialist? As AI transforms how we work, one of the most common frustrations is not just implementing tools, but making sure AI actually solves business problems and doesn’t become another shiny distraction.

    If your company keeps “dabbling” in AI, starts and stalls projects, or you find yourself building everything (while CEO duties pile up), this episode is a must-listen. Get practical advice for structuring AI responsibilities so adoption moves forward, protects your data, and delivers true business value.

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • Grok
    • QuickBooks AI
    • NotebookLM
    • AI audits
    • Centralized AI management workflows ("second brain")
    • EOS & "quarterly rocks" for AI implementation
    • Alex Lieberman's "Boss/Bulldozer" framework

    00:00 Delegating and finding the right expert
    05:41 Balancing Leadership and Management Roles
    08:48 Exploring AI in business development
    12:44 Hiring external expertise
    15:55 Balancing AI implementation and leadership
    17:40 Business strategies using AI
    23:43 Outsourcing AI skills for growth
    26:06 Accountability for AI implementation
    30:47 Joining the community resources
    31:33 Offering AI audit services

    Connect with AI Marketing Experts:

    https://aimarketingexperts.net/
    https://www.youtube.com/@AIMarketingExperts
    https://aimarketingexperts.podbean.com/

    Curious how AI agents could actually replace manual work in your business—or just want to see how far automation can go? Like and subscribe, and let us know in the comments: What’s the ONE routine marketing or business task you’d automate first if you had your own army of AI agents?

    32 min
  6. Grok Bot Is Powerful — But Most Businesses Are Using It Wrong

    Episode 52

    Show notes

    #ai #aitools #aiforbusiness #smallbusinessmarketing #onlinemarketing #automation

    Ready to stop drowning in busywork and tap into the next evolution of productivity? AI-powered agents are no longer just hype—they’re practical, always-on "teammates" taking on real-world tasks for marketers, agencies, and small business owners.

    Imagine automating the boring, repetitive work that eats up your day—without hiring another person. In this episode, the team demystifies the latest on GrokBot, agentic systems, and why the arms race in next-gen AI agents is moving way faster than you think.

    Hear how business leaders are actually using AI tools like GrokBot, discuss what separates the user-friendly platforms from complicated tech, and debate the future of in-house versus cloud AI for security and control. If you want actionable AI ideas and honest feedback (not just hype), this is the episode.

    Resources & Tools Mentioned:

    • GrokBot by xAI
    • OpenCLAW
    • Claude (Anthropic)
    • Gemini (Google)
    • Hermes
    • ChatGPT
    • Composio
    • HighLevel
    • GenSpark / Gemspar
    • Project management platforms
    • API integrations
    • Apple local LLM (discussed conceptually)
    • Secure cloud and device-based AI agents

    Connect with AI Marketing Experts:

    https://aimarketingexperts.net/

    https://www.youtube.com/@AIMarketingExperts

    https://aimarketingexperts.podbean.com/

    00:00 Upcoming AI Marketing Trends
    03:11 Using AI as an answer engine
    08:19 Trying out a new platform
    11:09 Connecting Arnold bot to Google Gemini
    15:01 Explaining GroqBot's capabilities
    17:43 GrokBot rollout and user control
    20:41 New Mac features and strategy
    24:39 Big corporations handling AI data
    27:55 Making AI decisions and integrations
    30:08 Chat about AI and bots

    Curious how AI agents could actually replace manual work in your business—or just want to see how far automation can go? Like and subscribe, and let us know in the comments: What’s the ONE routine marketing or business task you’d automate first if you had your own army of AI agents?

    1 min
  7. The Race Is On: What Your Business Needs to Know Right Now

    Episode 51

    Show notes

    #ai #aiforbusiness #aitools #smallbusinessmarketing #digitalmarketing #marketingstrategy

    Platform wars are heating up. With AI tools evolving at warp speed, how do you choose the right platform—and avoid falling behind?

    If you’ve ever felt overwhelmed by the endless stream of AI updates, new features, and shiny tools, you’re not alone. Every week, it seems like ChatGPT, Claude, Gemini, GrokBot, Perplexity, and an army of AI platforms are battling for your attention (and subscription dollars). Should you jump ship, double down on one tool, or spread your bets?

    This episode of AI Marketing Experts dives deep into the current landscape of practical AI for business owners and marketing pros. The panel unpacks the pros and cons of leading AI platforms, shares real-world workflows for small teams, and highlights smart strategies for leveraging AI—without getting locked into a single provider.

    Resources & Tools Mentioned:

    • ChatGPT

    • Claude & Claude Cowork/Code

    • Gemini & Gemini Spark/Teams

    • GrokBot & xAI (formerly Twitter’s Grok)

    • Perplexity

    • GenSpark

    • Second Brain systems (Google Docs, folders, Obsidian, RAG)

    • AI skill and prompt libraries

    00:00 Discussing AI platform wars

    05:21 Exploring Gemini and GenSpark tools

    07:40 Discussing AI expertise and collaboration

    12:22 Choosing an AI platform

    13:24 Developing and Using Skill Libraries

    18:56 Balancing Productivity with Different Tools

    20:42 Slowing down to focus goals

    25:00 Building and Testing AI Systems

    29:27 Importance of community networking

    32:09 Implementing AI in Business Calls

    33:59 Discussing GrokBot and platform choices

    Connect with AI Marketing Experts:

    AI Marketing Experts: https://aimarketingexperts.net/

    YouTube: https://www.youtube.com/@aimarketingexperts

    PodBean: https://aimarketingexperts.podbean.com/

    Like what you heard? Hit like, subscribe, and share the episode. Have a question for the hosts? Drop a comment: Are you updating your content strategy in light of AI watermark regulations—or staying the course? Let us knohttps://localagencystudio.com/home-service/oto2/w how you’re navigating the changes!

    35 min
  8. Surviving the AI Content Watermark Era: Tips for Marketers

    Episode 50

    Show notes

    #ai #aimarketing #aicontent #digitalmarketing #airegulation #searchengineoptimization

    Is your AI-generated content about to get flagged—and possibly penalized—by search engines? With new EU rules forcing major AI tools to embed hidden watermarks in content, there’s a lot of confusion and concern for anyone relying on AI for blogs, website copy, or marketing assets. This episode breaks down exactly what’s happening, what it means for SEO, and how you can future-proof your content strategy.

    If you use ChatGPT, Claude, Gemini, or any leading AI writing tool, you need to understand how mandated watermarks and disclosure requirements could impact your rankings, visibility, and credibility. The wrong approach could get your content deprioritized or even deindexed, but the right strategy keeps you competitive—and compliant.

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • Gemini
    • OpenAI
    • YouTube’s AI disclosure tools
    • Perplexity (discussion example)
    • AI content workflows
    • EU Artificial Intelligence Act

    00:00 AI content watermarking concerns
    04:36 AI-generated content and its challenges
    08:16 Debating AI vs human content creation
    11:17 Google's content quality standards
    15:36 AI-generated content growth
    17:20 Early internet challenges and evolution
    22:52 AI's impact on student essays
    24:24 Avoiding customer mistrust
    27:23 AI-generated phone call scams
    33:18 Upcoming training courses and community updates

    Connect with AI Marketing Experts:
    AI Marketing Experts: https://aimarketingexperts.net/
    YouTube: https://www.youtube.com/@aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com/

    Like what you heard? Hit like, subscribe, and share the episode. Have a question for the hosts? Drop a comment: Are you updating your content strategy in light of AI watermark regulations—or staying the course? Let us know how you’re navigating the changes!

    35 min
  9. AI Subscription Overload: Streamlining Tools to Save Money

    Episode 49

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    Ever feel like you’re drowning in AI subscriptions—or paying for tools you barely use? Many business owners and marketers jump on every shiny new AI platform, only to end up with “death by a thousand subscriptions.” Worse yet, these monthly or annual fees add up fast, draining your budget without delivering real results.

    This episode takes you inside the real-world challenge of managing your growing list of AI tools and subscriptions. Whether you’re testing the latest software, picking up AppSumo deals, or adding “enhanced” AI features to every platform, it’s easy to lose track of what you actually need—and what’s eating up resources behind the scenes.

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude (including Claude Code)
    • Gemini (Google Workspace/Notebook)
    • GenSpark
    • Manus
    • GenAI
    • Perplexity
    • Zed AI / GLM
    • Opus / Sonnet / Fable (AI models)
    • Cowork
    • ClickUp
    • Slack (AI add-ons)
    • AppSumo
    • Google Calendar (reminders)
    • AI subscription/usage monitoring workflows

    Links:
    AI Marketing Experts: https://aimarketingexperts.net/
    YouTube: https://www.youtube.com/@aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com/

    Tap like and subscribe if you’re ready to trim the AI subscription bloat! In the comments, share: What’s one AI tool or subscription you discovered you’re not using—and what’s your strategy for keeping your tech stack lean and focused?

    32 min
  10. Small Business Owners: How to Respond to AI’s Impact on Your Team

    Episode 48

    Show notes

    #ai #aimarketing #aiforbusiness #marketingstrategy #digitaltransformation #futureofwork

    Is AI quietly eliminating jobs in your industry—or giving you the edge to outpace your competition? This episode dives into one of the most urgent topics facing small business owners, agency leaders, and marketers: how artificial intelligence is transforming roles, workflows, and opportunities in every business, not just marketing firms.

    Join Brad, Jen, and John for an unfiltered conversation about where AI is really making cuts, which jobs are truly at risk, and what new roles are emerging. You’ll get practical advice on how to audit your workflows, retrain your team, and seize the “AI equalizer” moment—before your competitors do.

    Agency owners, consultants, entrepreneurs, and business pros: whether you’re rethinking your agency’s org chart or looking to streamline a small team, this episode reveals exactly how AI is changing content creation, design, web development, lead follow-up, and strategic planning. It’s not hype—just actionable insight into how you can future-proof your career or business.

    Key Lessons Covered:

    - AI job impact: which roles are quietly being cut, and how to spot the signs.
    - Marketing org charts: how agencies and businesses are restructuring for AI.
    - AI upskilling: why retraining trumps replacement for most creative and technical roles.
    - Execution vs. strategy: how to move from routine tasks to higher-value strategic work.
    - Copywriting & design: how creative roles are evolving with AI tools.
    - Web development: why WordPress specialists must become “AI curious” to stay relevant.
    - Sales follow-up: using AI to quote faster and win more deals before competitors catch up.
    - Operational audits: simple methods to find which team tasks are ready for AI automation.
    - AI as the great equalizer: leveling the playing field for small businesses against big competitors.
    - Human in the loop: why judgment and strategic direction remain essential.
    - First-mover advantage: compressing years of change into months—how to get ahead now.
    - Team buy-in: how to address fear, encourage learning, and lead through uncertainty.

    00:00 AI's impact on marketing jobs
    06:14 AI's impact on cleaning industry
    07:42 Impact of AI on Jobs
    10:58 AI strategy and competitive advantage
    17:12 Future of Work and Automation
    18:20 AI and business strategy alignment
    24:02 Discussing AI's Role in Content Strategy
    28:10 Automating web design with AI
    29:42 Web design strategy consultation
    35:15 Balancing AI and Human Roles
    39:36 AI Marketing Experts community info
    41:01 Episode wrap-up and reminders

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • Gemini
    • Jasper/Jarvis (AI content assistants)
    • WordPress
    • CRM and marketing automation systems
    • Marketing triage agent
    • Split testing and analytics platforms
    • Workflow and SOP audits
    Connect with AI Marketing Experts: https://aimarketingexperts.net/learning-hub/
    AI Marketing Experts: https://aimarketingexperts.net/

    Links:
    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and share your experience: Have you performed a content audit lately? What’s been your biggest challenge in making sure your AI-powered marketing stays authentic and effective? Let us know in the comments!

    41 min
  11. Google’s Mass Content Deletion: Is Your AI-Generated Content at Risk?

    Episode 47

    Show notes

    #ai #aiforbusiness #contentmarketing #aitools #smallbusiness #digitalmarketing

    Is your content at risk of being wiped out? Major platforms are deleting millions of low-quality, AI-generated posts and reviews—what some marketers call “AI slop.” If you’re relying on automated content, you might be gambling with your SEO, brand trust, and even risk hefty penalties.

    This episode zeroes in on a digital reckoning for marketers, agency owners, and business leaders: how to avoid the AI-generated content purge and stand out with real, authentic communication. Discover what constitutes “AI slop,” what triggers platform takedowns, and how businesses can adapt new AI workflows without sacrificing quality or voice.

    If you want your business’s digital presence to thrive as AI evolves—and want to avoid hidden pitfalls—this episode is for you.

    Inside This Episode:

    - AI slop: how platforms are detecting and deleting fake or low-value content.
    - Content audits: running prompts through tools like Cowork or Manus to identify weak pages.
    - Authentic voice: feeding your own writing to AI for more natural, on-brand results.
    - Reviews and testimonials: turning genuine customer stories into marketing assets.
    - Human in the loop: why manual oversight is essential, even with advanced AI agents.
    - Google’s crackdown: what the May SEO update means for small business websites.
    - The risk of gaming the system: how quick-fix tactics backfire with modern algorithms.
    - Storytelling at scale: using your real-world case studies and client wins in your content.
    - Video authenticity: how simple phone videos can break through the AI noise.

    00:00 Discussing AI content issues
    05:38 Improving AI-generated content
    09:07 Authenticity in online content
    12:37 Using AI to Write Case Studies
    14:04 Using AI for content creation
    17:31 FTC penalties for fake reviews
    21:17 Gaming SEO with Blogging Strategies
    24:25 Educating clients on content integrity
    30:36 Creating a content library with AI
    31:27 Creating blogs and reviewing content

    Next steps: practical action plans for agencies and SMBs to clean up and future-proof their content.

    Resources & Tools Mentioned:

    • ChatGPT
    • Google
    • Reddit
    • Manus
    • Cowork
    • AI content workflows
    • AI agents for voice/style matching

    Connect with AI Marketing Experts: https://aimarketingexperts.net/learning-hub/
    AI Marketing Experts: https://aimarketingexperts.net/

    Links:
    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and share your experience: Have you performed a content audit lately? What’s been your biggest challenge in making sure your AI-powered marketing stays authentic and effective? Let us know in the comments!

    33 min
  12. Why Your Next Customer Might Be AI—And How to Win the Algorithm War

    Season 3, Episode 46

    Show notes

    #ai #aiforbusiness #digitalmarketing #searchengineoptimization #smallbusiness #aitools

    AI isn’t just recommending your website. Soon, it may be your next customer.

    What happens when AI agent browsers—not humans—visit your site, scan your content in seconds, and decide if you even make the shortlist? For small business owners, marketers, and agency leaders, this episode digs into what it takes to future-proof your website for both people and the bots making buying decisions.

    If a customer never clicks, scrolls, or even sees your webpage, will AI still choose you? Don’t risk being invisible just because you ignored the new digital gatekeepers.

    This week, Brad Killgore and the AI Marketing Experts roundtable break down how zero-click search, agentic workflows, and AI-powered browsers are changing who your site is really for. They reveal what Google’s latest changes mean for authentic, locally-relevant content, and what happens to businesses that ignore the real transformation underway.

    Hear war stories from the front lines—a site losing 80% of its web traffic practically overnight; whole segments missing out because they have no easy way for AI to request a quote; websites left untouched for years and now invisible to both humans and algorithms.

    What You’ll Learn in This Episode:

    - AI-driven website traffic: why your next visitor may not be human.
    - Zero-click search: how AI is delivering answers before customers see your site.
    - Website conversion: tips for boosting both human and AI “recommendations.”
    - Authenticity & local storytelling: why personal stories and real details win with algorithms.
    - Content structure: how FAQs, schema, and site architecture help bots pick you.
    - Quoting automation: making sure your site can supply instant answers and estimates.
    - Local SEO: keeping profiles, listings, and reviews fresh for AI ranking.
    - Multi-platform reputation: how reviews from Yelp, Facebook, and others shape AI choices.
    - Brand mentions: using city+brand signals to stay visible in agentic search.
    - AI content myths: why hit-the-button, generic output won’t cut it after Google’s May 8 update.
    - Website updates: why you need fresh content, not just a pretty design.
    - Agency-client workflow: how to get your unique voice and experience onto your site.

    00:00 Rise of AI in Web Search
    05:35 Discussing premium vs. discount models
    09:24 Importance of optimizing websites
    12:30 Discussing local SEO and pricing strategy
    15:48 Importance of updating your website
    16:41 Updating outdated websites
    20:50 Algorithm changes for content ranking
    23:08 Prioritizing authentic website content

    Resources & Tools Mentioned:
    • Google Business Profile
    • Google Search and zero-click features
    • ChatGPT-powered browsers and agents
    • Schema markup
    • Local SEO strategy
    • AI-powered site rebuild workflows

    Follow & Subscribe:

    🎧 Podbean: https://aimarketingexperts0.podbean.com/

    📺 YouTube: / @aimarketingexperts

    25 min
  13. The Fortune is in the Follow-Up: AI-Powered Strategies for 2026

    Episode 45

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    In today’s episode, we break down how small business owners can stop losing leads by using AI to create hyper-personalized follow-up and nurture systems that feel like having a real team member working 24/7.

    Automated follow-up used to mean sending canned emails with a prospect’s name tokenized in—but in 2026, that’s not enough. Modern customers expect you to remember their pain points, conversations, and context. AI-powered follow-up tools now let you reference the specifics from your sales calls, website info, or even their social media—so your nurture process feels intentional and authentic, not spammy or generic.

    If you’re a business owner still chasing cold leads with the same old canned email drips, or relying on basics like mail merges and generic templates, you’re already behind. In this episode, you’ll hear real-world examples of how AI agents, like Chase and CloseBot, help roofing companies, contractors, and B2B businesses book more appointments, boost conversions, and recover thousands in lost revenue by personalizing every interaction—across text, social, WhatsApp, email, and more.

    We talk about what good, better, and best follow-up looks like in 2026, practical tips for using AI (even if you’re not technical), and how small tweaks—like running your meeting notes or call transcripts through an AI—can instantly help you write better, smarter, and more relevant follow-up messages. You’ll also hear why following up with leads is still where the “fortune” lies for every business, and how AI can keep you organized, save you time, and help you recover leads you thought were dead.

    What you’ll learn:

    • Why most leads go cold—and what to do about it
    • How AI can write follow-up that feels personal, not robotic
    • Real examples of AI agents booking $25,000+ deals
    • Nurture sequences: good, better, and best practices for 2026
    • How to use AI with your call notes, emails, and sales history
    • “Chase”: Building an AI agent to follow up 24/7
    • Tools like CloseBot and Gemini Notebook for small businesses
    • Hyper-personalization: why referencing real context matters
    • How to plug in data from Zillow, social media, or emails for even better targeting
    • Tips for capturing success and iterating using AI
    • Small steps: how to get started, even if you’re not tech-savvy

    Resources & Tools Mentioned:

    • CloseBot
    • ChatGPT
    • Gemini (formerly Google NotebookLM)
    • AI note takers
    • GoHighLevel
    • Custom AI agents (“Chase”)
    • Review mining prompts
    • AI personalization workflows
    • Referral/re-engagement systems

    00:00 Improving Lead Follow-Up with AI
    05:06 Solving contractor follow-up issues
    09:22 Building an Effective Sales Team
    09:57 Automating warm client interactions
    14:06 Importance of Authentic Marketing
    16:13 Personalizing Communication for Success
    20:38 Rapid AI advancements discussion
    23:34 Using AI for personalized responses
    27:06 Engaging with the community

    Links:
    AI Marketing Experts: https://aimarketingexperts.net

    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and comment with your biggest challenge in following up with leads. Are you using AI to personalize your outreach—or still sending the same template to everyone? What do you want AI to help you automate next?

    28 min
  14. Are You Behind on AI? Mid-Year Marketing Check-In with AI Marketing Experts

    Season 3, Episode 6

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools #aitoolsforbusiness

    Are You Behind on AI? Mid-Year Marketing Check-In with AI Marketing Experts

    Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode of AI Marketing Experts, we hit pause for a mid-year AI reality check.

    At the start of 2026, everyone was still talking about custom GPTs. Now? We’re deep into Claude Skills, AI agents, loops, Gemini, Perplexity, and tools that can actually start acting like your chief of staff.

    The big question: are you building AI systems for where things are now — or are you still building like it’s January?

    We break down what has changed in the first six months of 2026, why marketers need to revisit their AI goals, and how to stop chasing shiny objects long enough to create real systems that save time, reduce repetitive work, and help your team move faster.

    We also talk about why simple AI wins matter, how to think about skills vs. agents vs. loops, and why you may not need to master every platform at once.

    What You’ll Learn in This Episode:

    Why your January AI plan may already be outdated
    How to run a mid-year AI check-in for your business
    The shift from custom GPTs to Claude Skills and AI agents
    Why repetitive tasks are the best place to start with AI
    How to stack small AI wins before building bigger systems
    What “loops” are and why AI builders are talking about them
    How ChatGPT, Claude, Gemini, and Perplexity fit into the current AI tool stack
    Why choosing one AI platform may be smarter than trying to master them all
    How to avoid AI overwhelm and actually execute before the end of 2026

    Timestamps:

    [[00:00 - 00:42] - Mid-Year AI Check-In: Where Are We Now?
    [00:42 - 01:30] - Welcome to AI Marketing Experts
    [01:30 - 04:27] - The Importance of Setting AI Goals
    [04:27 - 08:43] - From Custom GPTs to Skills & Agents
    [08:43 - 14:03] - How to Prioritize Your AI Tasks
    [14:03 - 19:28] - The Evolution of AI: From GPTs to Loops
    [19:28 - 30:32] - The Future of AI: Level 3 Autonomy
    [30:32 - 32:33] - Staying Current in a Fast-Moving Landscape
    [32:33 - 36:24] - Final Thoughts & Join the Insiders Club

    Resources & Tools Mentioned:

    • ChatGPT and custom GPTs
    • Claude and Claude Skills
    • Gemini
    • Perplexity
    • GenSpark
    • AI agents and agent workflows
    • AI loops
    • SOPs, repeatable tasks, and process automation
    • AI Marketing Experts Insiders Club

    Follow & Subscribe:

    🎧 Podbean: https://aimarketingexperts0.podbean.com/

    📺 YouTube: / @aimarketingexperts

    #AIMarketing #AIAgents #ClaudeAI #ChatGPT #Gemini #Perplexity #ClaudeCode #CustomGPTs #AIWorkflow #MarketingAutomation #DigitalMarketing #MarketingAI #AIForBusiness #SmallBusinessAI #AIAutomation #AI2026 #AITools #AIExperts #BusinessAutomation #FutureOfMarketing #AIsearch #AIMarketingExperts

    36 min
  15. Turn Feedback Into AI Marketing Machine - Stop Wasting Reviews

    Episode 44

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    In today’s episode, we break down how small business owners can stop wasting their Google reviews and start using AI to turn customer feedback into stronger marketing content.

    Your reviews are more than five-star ratings. They are full of real customer language, pain points, proof, and marketing gold that can help you write better website headlines, ad hooks, FAQs, email subject lines, social posts, and local SEO content.

    Instead of asking ChatGPT for generic copy, we show you how to use real customer reviews and testimonials to create marketing that sounds more authentic, more specific, and more persuasive.

    Small business owners are constantly trying to figure out what to say on their website, in their ads, and across social media. But the best words may already be sitting inside your Google reviews, feedback forms, emails, and testimonials.

    In this conversation, we talk about review mining, AI prompts, Google Business Profile reviews, competitor research, customer language, FAQs, and how AI can help you find the words your customers already use to describe your business.

    You’ll also hear why AI is not just a shortcut. It is a way to get clarity, save time, and create marketing content that is based on real customer feedback instead of generic AI output.

    What you’ll learn:

    Google reviews: why your customer feedback is marketing gold.
    AI copywriting: how to use ChatGPT to turn reviews into better content.
    Customer language: why your customers’ exact words matter.
    Website headlines: how to write homepage copy using real reviews.
    Ad hooks: how reviews can inspire stronger ads and social posts.
    FAQs: why customer questions and reviews help with SEO and AI search.
    Competitor reviews: how to use competitor feedback for market research.
    Google Business Profile: where to find and collect review insights.
    Testimonials: how to turn customer praise into usable marketing copy.
    Small business marketing: how to avoid generic AI content and sound more authentic.

    Timestamps

    00:00 Episode Trailer
    00:49 Intro
    01:15 Why Customer Reviews Are Marketing Gold
    02:19 Generic AI Prompts vs. Customer-Based Prompts
    03:03 Why Generic Headlines Fall Flat
    04:25 How Small Businesses Can Use Google Reviews
    05:06 Finding Review-Rich Local Businesses
    06:13 Why Review Patterns Matter
    07:15 How to Access Your Google Business Profile Reviews
    08:18 What to Look for Inside Customer Reviews
    09:00 How Agencies Use Reviews for Better Copy
    09:58 How to Extract Review Text
    12:00 First AI Prompt for Review Mining
    13:08 Turning Reviews into Stronger Marketing Ideas
    14:02 Using Testimonials as Headlines
    15:23 Finding What Your Customers Truly Value
    17:20 Prompting AI to Create Headlines, Hooks, FAQs, and Emails
    18:32 Why Ad Hooks Work Beyond Ads
    19:31 Using Competitor Reviews for Market Research
    21:46 Why FAQs Matter for AI Search
    23:25 How to Collect More Customer Feedback
    24:07 Why Feedback Can Be Easier to Get Than Reviews
    25:10 Why AI Search Makes FAQs More Important
    27:06 Using Customer Words Across Your Marketing
    28:32 Homework and Bonus Prompts
    30:13 Final Thoughts

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • Gemini
    • Google Reviews
    • Google Business Profile
    • Customer testimonials
    • Review mining prompts
    • AI content workflows
    • Local SEO
    • AI Marketing Experts

    Links:
    AI Marketing Experts: https://aimarketingexperts.net

    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and comment with your biggest question about using AI for small business marketing. Are you using your reviews in your website copy, ads, emails, and FAQs — or are you leaving marketing gold untouched?

    #ai #ainews #aitools #aimarketing #aiforbusiness #aiforsmallbusiness #smallbusinessai #chatgpt #claudeai #gemini #googlebusinessprofile #googlereviews #customerreviews #customerfeedback #testimonials #reviewmining #aicopywriting #contentmarketing #digitalmarketing #marketingstrategy #smallbusinessmarketing #smallbusinessowner #localbusinessmarketing #localseo #seo #answerengineoptimization #aicontent #aiprompts #marketingautomation #businessautomation #agencyowner #websitecopy #headlinewriting #socialmediamarketing #emailmarketing

    31 min
  16. What Should You Pay for AI Marketing as a Small Business?

    Episode 43

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    In today’s episode, we break down how much AI marketing should actually cost your small business.
    AI marketing is not just a tool, chatbot, automation, or done-for-you system you buy. The real cost depends on the problem you need solved, the level of customization, the tools being used, and whether there is a real strategy behind it.

    Small business owners are being pitched AI agents, automations, chatbots, and marketing systems that promise faster growth and lower costs. But how do you know what is worth paying for — and what is just an overpriced prompt?

    In this conversation, we talk about AI marketing pricing, vendor red flags, what small businesses should budget for, and why every company needs a different AI strategy.

    You’ll also hear why AI can help your business work faster, cheaper, and smarter — but human judgment still matters.

    What you’ll learn:

    AI marketing costs: what small businesses should expect to pay.
    AI strategy: why pricing depends on the problem you need solved.
    Tool vs. system: why AI marketing is not just software you buy.
    Pricing red flags: when an AI marketing package may be overpriced.
    Human oversight: why your business still needs smart decision-making.
    Vendor questions: what to ask before paying for AI marketing.
    Automation value: when AI can actually save time and money.
    Small business AI: how to avoid hype and invest wisely.
    Custom AI systems: why one-size-fits-all AI rarely works.
    Marketing foundations: why AI works best when your strategy is already clear.

    Timestamps

    00:00 Episode Trailer
    00:52 Intro
    01:29 Why Small Businesses Are Asking About AI Costs
    02:54 Why AI Marketing Is Not Just a Tool
    04:42 What Problem Are You Trying to Solve?
    08:46 Why Every Business Needs a Different AI Strategy
    12:23 When AI Marketing Is Worth Paying More For
    13:31 Questions to Ask an AI Marketing Vendor
    20:22 AI Support, Upkeep, and Data Ownership
    24:30 AI Pricing Red Flags
    28:09 Why Human Judgment Still Matters
    33:47 AI Marketing Cost Checklist
    34:27 Like, Subscribe, and Stay Ahead of AI Marketing

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • OpenAI
    • Anthropic
    • Perplexity
    • AI automation tools
    • CRM systems
    • Marketing automation platforms
    • AI content workflows
    • AI Marketing Experts

    Links:
    AI Marketing Experts: https://aimarketingexperts.net

    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and comment with your biggest question about AI marketing pricing. Are you wondering what is fair, what is overpriced, or what your small business should actually budget for AI?

    #ai #ainews #aitools #aimarketing #aiforbusiness #aiforsmallbusiness #smallbusinessai #aiagents #aiautomation #marketingautomation #digitalmarketing #marketingstrategy #businessstrategy #artificialintelligence #chatgpt #claudeai #openai #anthropic #perplexity #aivendors #aitoolsforbusiness #aiworkflow #businessautomation #smallbusinessmarketing #smallbusinessowner #marketingcosts #aipricing #agencyowner #seo #answerengineoptimization #aiforbeginners

    33 min
  17. AI Marketing Scam Targeting Small Business

    Episode 42

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    In today’s episode, we break down the rise of AI marketing scams and why small business owners need to be careful before buying “AI powered” tools, automations, chatbots, or done-for-you marketing systems.

    AI is moving fast, and every business owner is getting pitched some version of AI automation, active listening, conversational AI, or a tool that claims it can replace staff and run your business for you. But how much of that is real? And how much is just a good prompt wrapped in a big monthly price tag?

    In this conversation, we talk about recent FTC actions, questionable AI marketing claims, and the red flags small businesses should look for before signing a contract with an AI vendor.

    You’ll hear a practical discussion for small business owners, agency owners, marketers, consultants, and business leaders who want to use AI without falling for hype, inflated promises, or expensive snake oil.

    We also talk about vendor transparency, AI model disclosure, data ownership, active listening claims, pricing, support, and why business owners need to become informed buyers in the AI marketplace.

    What you’ll learn:

    AI snake oil: how to spot exaggerated AI marketing claims.
    FTC warnings: why regulators are cracking down on misleading AI promises.
    Vendor questions: what to ask before buying an AI marketing tool.
    AI models: why you should know if a tool uses ChatGPT, Claude, or another model.
    Data ownership: what happens to your business data if a vendor disappears.
    Pricing red flags: when a $4,000/month AI system may just be an expensive prompt.
    Answer engine optimization: why AEO may become the next wave of AI hype.

    Timestamps

    00:00 Episode Trailer
    00:52 Intro
    01:29 Why Small Businesses Are Being Pitched AI Tools
    02:54 What Business Owners Don’t Know Can Hurt Them
    04:42 Active Listening Claims and FTC Action
    07:40 AI Hype and Marketing Bandwagons
    08:46 Conversational AI and Employee Replacement Claims
    09:58 Growth Box and 100% Automation Promises
    11:18 Why the Next 12 to 18 Months Matter for SMBs
    12:23 Experience vs. a Basic AI Prompt
    13:31 Ask Vendors to Show How It Was Built
    15:32 What AI Models Are They Using?
    18:44 Questions to Ask Any AI Vendor
    20:22 AI Upkeep, Support, and Data Ownership
    21:29 Why Not All AI Marketing Is a Scam
    24:30 What Happens Next With FTC AI Crackdowns
    26:00 AI Pricing and Transparency
    28:09 Why Support and Community Matter
    29:12 The Next Wave: Answer Engine Optimization Hype
    31:48 Why Strong Marketing Foundations Still Matter
    33:19 How to Know What’s Real and What’s Not
    33:47 AI Vendor Audit Checklist
    34:27 Like, Subscribe, and Stay Ahead of AI Marketing

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • OpenAI
    • Anthropic
    • DeepSeek
    • Perplexity
    • QuickBooks
    • Cox Media Group
    • Growth Box
    • AIME Insiders Club

    Links:
    AI Marketing Experts: https://aimarketingexperts.net

    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and comment with the biggest AI marketing claim you’ve heard lately. Was it real, useful, overhyped, or total snake oil?

    #ai #aislop #ainews #aitools #aimarketing #aiforbusiness #aiforsmallbusiness #smallbusinessai #aiagents #aiautomation #marketingautomation #digitalmarketing #marketingstrategy #businessstrategy #artificialintelligence #chatgpt #claudeai #openai #anthropic #perplexity #aivendors #aitoolsforbusiness #aiworkflow #businessautomation #ftc #aiscams #marketingscams #snakeoil #agencyowner #seo #answerengineoptimization #aiforbeginners

    35 min
  18. AI Slop Is Destroying The Internet (Or Not?)

    Episode 41

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools #aislop

    In today’s episode, we break down the build-vs-buy dilemma in AI and why businesses need to think carefully before building custom AI tools, agents, automations, or internal workflows.

    AI is moving fast, and everyone online seems to be saying they built something powerful in 20 minutes. But is that actually realistic? And even if you can build it, should you? In this conversation, we talk about the real-world challenges behind AI tools, software costs, maintenance, security, token usage, and the risk of building systems that become obsolete almost immediately.

    You’ll hear a practical discussion for agency owners, marketers, consultants, and business leaders who are trying to decide whether to build custom AI workflows, buy existing software, or use a mix of both.

    We also talk about AI fatigue, the hidden costs of custom builds, the importance of protecting sensitive business data, and why portable AI skills, SOPs, and repeatable workflows may be more valuable than any single tool.

    What you’ll learn:

    Build or buy: how to decide when AI is worth building yourself.
    AI maintenance: why tools still need updates, support, and human oversight.
    Hidden costs: how custom builds can quietly drain time, money, and focus.
    Security risks: why connecting AI to business data requires serious caution.
    Portable skills: why prompts, SOPs, and workflows may outlast any single AI tool.

    Timestamps

    00:00 The Build vs. Buy Dilemma
    02:00 Cutting Software Costs
    03:24 The Reality of AI Maintenance
    07:58 The Hidden Costs of Custom Builds
    11:54 Avoiding the Obsolescence Trap
    17:20 AI Fatigue and Security Risks
    23:08 The Security of Your Data
    27:18 Strategic Advice for Agency Owners
    31:23 Building Portable AI Skills
    35:16 Join Our AI Marketing Community

    Resources & Tools Mentioned:

    • Claude
    • Claude Code
    • Claude Coworker
    • Google AI
    • Google AI Overviews
    • Perplexity
    • QuickBooks AI
    • AI agents

    Links:
    AI Marketing Experts: https://aimarketingexperts.net

    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and comment with the AI search topic you want us to test next: Google AI Overviews, ChatGPT search, Gemini, Perplexity, Claude, or YouTube Ask.

    #ai #aislop #ainews #aitools #aimarketing #aiagents #aiautomation #businessautomation #aitoolsforbusiness #aiforbusiness #aiforsmallbusiness #marketingautomation #aiworkflow #customsoftware #buildvsbuy #claudeai #claudecode #chatgpt #gemini #perplexity #googleai #promptengineering #sop #agencyowner #digitalmarketing #marketingstrategy #businessstrategy #artificialintelligence

    37 min
  19. How Small Businesses Can Win in Google AI Overviews

    Episode 40

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    In today’s episode, we break down AI search for small business and why Google traffic is slowing down as AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity, and other answer engines change how customers find local businesses.

    You’ll see a practical, copy-today workflow for turning real customer calls, job notes, reviews, and messy customer stories into AI-ready content that helps your business show up in the new search landscape.

    You’ll learn why generic blog posts are losing power, how to use real customer language, and how to build FAQ SEO, Google Business Profile posts, review responses, and short-form video scripts from one authentic customer story.

    What you’ll learn:

    AI SEO shift: why Google traffic is dropping and how AI Overviews are changing search.
    Customer story content: how to turn real calls, reviews, and job notes into better SEO content.
    FAQ SEO: how to format questions and answers so AI search can understand your pages.
    Local SEO wins: how to use specific neighborhoods, customer words, and real problems.
    Content repurposing: turn one customer story into blogs, FAQs, Google posts, reviews, and short videos.

    Timestamps

    00:00 Google traffic is slowing down for small businesses
    00:48 Welcome to AI Marketing Experts
    01:09 Why AI Overviews are changing customer search behavior
    02:17 Turning customer conversations into better content
    04:18 Prompt 1: Extracting the messy middle from a transcript
    06:20 Real customer details AI cannot guess
    07:28 Why authentic stories beat generic SEO content
    09:18 Customer language that AI search can recognize
    10:21 Prompt 2: Creating AI-ready FAQ content
    12:02 Why questions should become your headings
    14:06 Don’t bury the answer in your content
    16:04 Why Google is ignoring generic content
    18:32 Experience content vs generic authority content
    20:36 How Google search is becoming conversational
    21:21 Real example: AI Overviews replacing traditional results
    25:09 Google AI Mode, multimodal search, and changing behavior
    28:00 How to use FAQs across your website and Google posts
    29:05 Prompt 3: Turning FAQs into posts and review responses
    31:16 Using customer stories in sales conversations
    34:01 Reviews as a source for better AI search content
    34:29 Homework: create one customer story transcript
    35:26 Turning FAQs into short-form video scripts
    36:25 Final takeaways and next steps

    Resources & Tools Mentioned:

    • ChatGPT
    • Claude
    • Gemini
    • Perplexity
    • Google AI Overviews
    • Google AI Mode
    • Google Business Profile
    • BigVu

    Links:
    AI Marketing Experts: https://aimarketingexperts.net

    YouTube: / @aimarketingexperts
    PodBean: https://aimarketingexperts.podbean.com

    Like, subscribe, and comment with the AI search topic you want us to test next: Google AI Overviews, ChatGPT search, Gemini, Perplexity, Claude, or YouTube Ask.

    #ai #aitools #aimarketing #idealcustomerprofile #icp #chatgpt #claudeai #gemini #marketingstrategy #leadgeneration #aiforsmallbusiness #businessautomation #customeravatar #targetaudience #promptengineering #aiworkflow #marketingautomation

    37 min
  20. How To Use AI To Do Quick Competitive Analysis

    Episode 39

    Show notes

    #ai #ainews #aiforbeginners #airesearch #aitools

    In today’s episode, we show how small business owners, marketers, agencies, and teams can use AI tools like Perplexity, ChatGPT, Claude, and Manus to research competitors faster and make smarter marketing decisions.

    You’ll see how basic AI prompts give generic answers, while stronger prompt chains can uncover real customer complaints, pricing gaps, Reddit discussions, reviews, positioning opportunities, and content ideas.

    This is a practical AI competitive analysis walkthrough for anyone using AI in business, digital marketing, local marketing, SaaS, or agency strategy.

    What You'll Learn:

    How AI can improve competitive analysis
    Why basic ChatGPT prompts are not enough
    How to use Perplexity AI for deeper competitor research
    How Claude turns raw research into marketing strategy
    How to find customer complaints, pricing gaps, and review insights
    How to turn competitor weaknesses into ads and content ideas
    How Manus can create deeper AI research reports
    Why reusable AI prompts can become business systems

    Timestamps:

    [00:00 - 01:30] AI competitive analysis intro
    [01:31 - 02:46] Why guessing hurts your business strategy
    [02:47 - 04:58] Digital marketing and competitor research for business owners
    [04:59 - 07:12] ChatGPT competitor research and basic AI prompts
    [07:13 - 09:18] Better AI prompts for stronger insights
    [09:19 - 11:46] Using Perplexity AI for deeper research
    [11:47 - 14:33] Reviews, Reddit, pricing, and customer sentiment
    [14:34 - 18:48] Claude AI for positioning gaps and campaign ideas
    [18:49 - 21:09] Hidden funnels, churn, and business opportunities
    [21:10 - 23:18] AI tools for content gap analysis
    [23:19 - 28:54] Local business competitive analysis and mystery shopping
    [28:55 - 30:34] Creating an AI competitor intelligence report
    [30:35 - 36:49] Manus AI and agentic competitive analysis
    [36:50 - 38:04] Turning AI prompts into reusable skills
    [38:05 - 39:58] AI tools, digital marketing, and final takeaways

    Tools mentioned:

    Perplexity AI
    ChatGPT
    Claude
    Manus
    Gemini
    OpenAI
    Anthropic

    Links:
    FREE COMMUNITY: AI MARKETING EXPERTS: https://aimarketingexperts.net
    YouTube: https://www.youtube.com/@AIMarketingExperts
    PodBean: https://aimarketingexperts.podbean.com/

    #ai #perplexity #perplexityai #chatgpt #claudeai #manusai #aitools #aitoolsforbusiness #aiforbusiness #aiforsmallbusiness #aimarketing #aimarketingtools #competitiveanalysis #competitorresearch #marketingstrategy #smallbusinessmarketing #localbusinessmarketing #digitalmarketing #businessautomation #aiautomation

    40 min