Podcast

AMA Marketing / And with Bennie F. Johnson

Business, Management, Marketing

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.

Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing
the world around us.

Episodes
83
Releases
Weekly
Typical length
40 min
On air since
2023
Latest episode
6 days ago

Episodes

83 episodes, newest first

  1. Full circle moments and the clarity following the spotlight

    Season 8, Episode 8

    Show notes

    Dr. Denise Gravatt, Director of Marketing for Nonprofits First and Marketing Instructor for the College of Business at Florida Atlantic University and Arielle C. Baril, the Founder and Creative Director of Rielli, join AMA’s Bennie F. Johnson to talk about being authentic, showing up for yourself, becoming the entrepreneur of your own dreams.

    39 min
  2. Marketing that starts and ends with people

    Season 8, Episode 7

    Show notes

    Michael Vajda, President & Managing Director for Elevate Global's North American Operations joins AMA’s Bennie F. Johnson to talk about the human connection, the need to create memories and experiences for consumers, and how we learn more from our mistakes.

    32 min
  3. Telling the unforgettable story that leads to legacy

    Season 8, Episode 6

    Show notes

    John Cardone, Vice President of Marketing and Communications at Carlow University joins AMA’s Bennie F. Johnson to talk about the importance of telling the unforgettable story, having consistency and belief in your mission, and being true to the brand.

    37 min
  4. Finding the commitment in your business

    Season 8, Episode 5

    Show notes

    Sean Greenwood, Vice President of Public Relations for Ben & Jerry's joins AMA’s Bennie F. Johnson to talk about understanding your business’s commitment to the community, finding joy in our work, and letting your heart be part of the equation.

    38 min
  5. Keeping community at the center

    Season 8, Episode 4

    Show notes

    Emily Mazreku, Director of Marketing Strategy at Breakthrough T1D joins AMA’s Bennie F. Johnson to talk about the full circle moments in our work, creating and holding space for our community, and the need to challenge what we see.

    36 min
  6. Breaking down the fundamentals

    Season 8, Episode 3

    Show notes

    Ulli Appelbaum, Founder of First The Trousers Then The Shoes joins AMA’s Bennie F. Johnson to talk about the value of marketing fundamentals, the need for empathy, and how we build brand memories and identities.

    34 min
  7. The value of wrong sounding muppets

    Season 8, Episode 2

    Show notes

    Susan Westwater, Co-Founder of Pragmatic Digital joins AMA’s Bennie F. Johnson to talk about the importance of experimentation, why we should look to the future, and learning to navigate the disruption in our industry.

    41 min
  8. Being a collector of the innovative stories

    Season 8, Episode 1

    Show notes

    Daniel Khabie, Co-Founder of Court Avenue, joins AMA’s Bennie F. Johnson to talk about collecting journeys and stories, why we should all be living as innovators, and why being uncomfortable and asking questions makes us better.

    41 min
  9. Global engagement and the collision of music and culture

    Season 7, Episode 10

    Show notes

    Chris Epple, Vice President of Marketing for Harman, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the global engagement that comes with the collision of music and culture, the value of listening and saying we don’t know, and why the best marketers are anthropologists.

    42 min
  10. Connecting people in moments of creativity

    Season 7, Episode 9

    Show notes

    Carryl Pierre-Drews, Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB), joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about moving an industry forward, the importance of connecting people in moments of creativity, and why we need to move away from the boring.

    40 min
  11. Why we should take jobs we can shape

    Season 7, Episode 8

    Show notes

    R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why we should all take a job that gives us the opportunity to shape it, telling a university’s story, and the need for community bond and belonging.

    43 min
  12. Being in love with an iconic brand

    Season 7, Episode 7

    Show notes

    Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using customer stories and experiences to celebrate the brand.

    42 min
  13. Finding the magic in the idea

    Season 7, Episode 6

    Show notes

    Barry LaBov, Founder and CEO of LABOV Marketing Communications and Training, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the magic in the idea, the importance of creativity in everyday life, and finding your differentiation, passion, and skill.

    40 min
  14. Why innovation and perfection can’t live together

    Season 7, Episode 5

    Show notes

    Jocelyn Lo, Vice President of Global Brand and Communications, Seedtag, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why innovation and perfection can’t live together, on exploring the neural contextual part of the brand, and why tech needs to be broken.

    42 min
  15. Moments of brand joy

    Season 7, Episode 4

    Show notes

    Tusar Barik, Senior Vice President, New York Times Advertising, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the moments of creating brand joy, being intentional about portfolio brands, and why we all need momentum and change.

    43 min
  16. Nexus of communications and marketing

    Season 7, Episode 3

    Show notes

    Ray Day, Vice Chair of Stagwell and Executive Chair of Allison Worldwide, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the nexus of communications and marketing, why we need to be using data in predictive ways, and writing your own rule book.

    38 min
  17. Why AI is nothing without strategic judgment

    Season 7, Episode 2

    Show notes

    Nicole M. Alexander, author of Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why AI is nothing without strategic judgment, finding the career intersection of what you’re good at, who is paying you, and what you enjoy, and living in the marketing and technology space.

    42 min
  18. Finding disruption in yourself

    Season 7, Episode 1

    Show notes

    Mark Singer, Chief Marketing Officer of Deloitte Digital U.S., joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding disruption in yourself, being comfortable with not knowing all the answers, and focusing on the future of work.

    35 min
  19. Giving back and helping the next generation Bonus

    Season 6

    Show notes

    Sponsored episode: This episode of the AMA’s Marketing / And Podcast is brought to you by 24Notion. 24Notion is a full-service global creative marketing, digital technology, PR, and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understanding of the art of traditional marketing, new media, public relations, communications, and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion is proud to support the AMA's community of marketers, strategists, and creatives by helping professionals understand the ever-changing marketing landscape with tools and insights that deliver results. Learn more about how 24Notion is driving innovation at 24Notion.tv.

    38 min
  20. Community support and architectural visions

    Season 6, Episode 10

    Show notes

    Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to lean into your skills and learn new things to find success and joy

    38 min