Andrew Morgan Watches (For Your Ears Only)

Watch brand marketing departments like to use some pretty fancy language to make their watches sound more expensive. But many of those terms have definitions that are actually much more ordinary, or sometimes even completely misleading. Zaratsu polishing. High beat. In-house. All this marketing jargon makes it difficult to understand what’s actually worth spending money on and what’s just a waste of money. Today we’re going to sort the high horology from the promotional hokum.

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Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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The purpose of a dive watch is simple. You should be able to dive with it. A Casio dive watch can do that for $100. There are dive watches that cost as much as $100,000. But why? What are you really getting when you spend all that money, and what are you missing out on when you don’t? Today we’re going to take a look at nine different price categories of dive watch to see not just what you get, but where you get the most value for money as well.

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Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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I’m breaking down eleven different watch case materials to help you avoid a very expensive mistake. Learn why some case materials shatter like glass, what materials watchmakers trust for their best watches and why carbon fibre is an absolutely goated watch case material.

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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Purchase the Fears x AMW Brunswick 40.5mm Jump Hour 'Ultimus' here: https://www.fearswatches.com/products/brunswick-40-5-jump-hour-ultimus

This is your up-to-date roundup of all the newest watches, from entry-level dive watches that give the best value for money, unusual cases engraved like a caveman’s weapon, a new collaboration from me, and perhaps the cheapest high horology hand finished watch you’ll ever see.

Featured watches:

Peren One

Christopher Ward Twelve Pic N Mix

Grone Oldenzaal Horologium

Citizen Promaster Dive

C by Romain Gauthier 39.5

Bell & Ross BR-X3 Tourbillon Micro-Rotor

Lebois & Co. Atelier Small Seconds Stroopwafel

Angelus Tinkler 1958

Fears Ultimus

Anoma A1 Prehistoric

Hamilton x The Odyssey Khaki Field Auto

Frederique Constant Classics Runabout Automatic GMT

Atowak Mars Age

Breguet Classique Tourbillon 7357

TAG Heuer Monaco Speed 12

Ulysse Nardin Freak X

Jared Zhou

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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We’re going to take a look at what exactly makes a watches feel expensive, how to identify that in your next purchase, and some examples of what those purchases might be.

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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It seems like there’s more demand for affordable watches than ever, and yet the watch brands are abandoning the affordable watch segment entirely. They’re chasing the high end customer at the expense of the affordable, but why?

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

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Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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It’s been very apparent in recent years that watches that were once within reach are now very much not, and that’s a bummer. The gut feeling is that getting a good watch now requires more saving, less food and a greater sense of financial recklessness and associated guilt—but it’s not true.

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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I’d like to say everything I’ve ever done in the watch industry has been valid, but there are more times than I’d care to admit when I’ve made a proper door knob of myself. Well, today is confessional time, because I’m going to lay out all the embarrassing things I’ve done for your candid entertainment.

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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It’s clear that right now, some watch brands are doing incredibly well and some are really struggling. There doesn’t really seem to be a whole lot in between. But why is that happening, and what can the failing brands do to make things better?

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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So you’ve been feeling a bit less enthusiastic about collecting watches recently. Here’s why.

Support me on Patreon: https://www.patreon.com/AndrewMorganWatches

Grab some merch: https://andrewmorganwatches.com

Read my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6A

Follow me on Instagram: https://www.instagram.com/andrew_morgan_watches/

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!

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Some watch brands are terrible, some watch brands are good, but if there’s truth in anything, it’s that there’s something that every single watch brand does that I absolutely hate.

Featured brands:

Hublot

Vacheron Constantin

A. Lange & Söhne

Jaeger-LeCoultre

Hamilton

Nomos

Glashütte Original

Armin Strom

Parmigiani

MB&F

Chopard

Tissot

Audemars Piguet

Patek Philippe

Seiko

Laurent Ferrier

F.P. Journe

Urwerk

Bremont

IWC

Breguet

Panerai

H. Moser & Cie.

Ulysse Nardin

Tudor

Richard Mille

Gerald Charles

Blancpain

Ressence

Longines

Cartier

TAG Heuer

Breitling

Omega

Rolex

Prefer to watch on YouTube? You can here: https://youtu.be/gYNLng7gyog

Keep up-to-date with the latest at https://andrewmorganwatches.com/

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This is your roundup of all the latest and best watches, from bargain-price vintage-styled treats, multi-coloured, hand-engraved wonders, half-a-metre tall mechanical robots, and of course, the watch Tudor just dropped that’s going to pull Rolex’s pants down and give it a good spanking.

Featured watches:

Benjamin James Deerhurst

H. Moser & Cie. Endeavour Flyback Chronograph Dual Time Date

Favre Leuba Deep Raider Revival

Dennison 2026 Edition Oblique Collection

Barrelhand Monolith

Parmigiani Fleurier Carillon Tourbillon 30th Anniversary

Formex Aria Manufacturer Chronometer

Arcange Selenograph

Leger A. Fah Momentous

Ming x J.N. Shapiro 37.06 Lightning

Albishorn Air 1948 Type X-Graph

Schwarz Etienne 1902 Synergy

Girard-Perregaux Laureato Fifty 39mm

Jaeger-LeCoultre Master Hybris Mechanica Ultra Thin Minute Repeater Tourbillon

Zenith x Naoya Hida G.F.J. Calibre 135

Kiwame Tokyo Kubo

MB&F Horological Machine No.12 The Guardian

Raymond Weil A.R.T.

Tudor Black Bay Chrono 39

Prefer to watch on YouTube? You can here: https://youtu.be/S5ar7np2JgU

Keep up-to-date with the latest at https://andrewmorganwatches.com/

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In 2025, the Oxford English Dictionary word of the year was rage bait. Yes, I know that’s two words. It's defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content.” Today we’re going to talk about how luxury brands are using rage bait today to get ahead of the curve.

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Today we’re going to figure out what an everyday watch needs to be, bust some myths about what you need in a daily wear watch and lay out some selections that can take your through the rigours of being a human in 2026.

Prefer to watch on YouTube? You can here: https://youtu.be/5qBXmYae9o8

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It’s time for some real truths. Let’s be honest with ourselves: buying watches isn’t all puppy dogs tails and squirrel’s biscuits. We like to pretend, we like to ignore, but there are some harsh realities that you need to be aware of. Let’s go cold turkey together!

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Even with Watches & Wonders just a recent memory, there’s been a whirlwind of new watches that you most definitely mustn’t miss out on. There’s affordable must haves, revolutionary high end creations, and of course the answer to the age-old old question: what happens when you force cheap plastic through an octagonal hole?

Featured watches:

Kiwame Tokyo Mune

Echo/Neutra Rivanera + Seconde/Seconde/

De Bethune DB28XS Sea Tourbillon

Sartory Billard SB10

Aaron Becsei Pameus

Venezianico Arsenale Calendario

Cleguer Inspiration One

Fears Brunswick 40 Filton

Universal Genève

Baltic Seconde Majeure

Wolbrook Jetflyer

Jacob & Co. Godfather II

Ressence Type 11

Anton Suhanov Flamingo

Naissance d'une Montre 4 - Le Carrousel

Rexhep Rexhepi Chronograph Flyback

Raymond Weil Millesime The Fifty

Minerva The Unveiled Crownless

Stéphane Pierre and Julien Tixier L’Impétrant

H. Moser Streamliner Small Seconds Lime Green Enamel Boutique Edition

Ming 29.06 Peepshow

Longines Hydroconquest

Audemars Piguet x Swatch Royal Pop

Prefer to watch on YouTube? You can here: https://youtu.be/kSAeuDdMGNc

Keep up-to-date with the latest at https://andrewmorganwatches.com/

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Many must-have pieces have become a lot more expensive, so today I’ll be highlighted five of those overpriced pieces, showing you how much more you can get for your money and also introducing something just as good for way, way less as well.

Featured watches:

- Omega Speedmaster Moonwatch Professional Black And White

IWC Portugieser Chronograph

Longines Spirit Flyback

- Audemars Piguet Royal Jumbo Extra Thin

IWC Ingenieur Perpetual Calendar

Girard-Perergaux Laureato 38mm

- Patek Philippe Calatrava 6007G

Ulysse Nardin Freak X Rose Gold

Vacheron Constantin Fiftysix

- Cartier Crash

Berneron Mirage

Anoma A1 Optical

- A. Lange & Söhne Lange 1

Moritz Grossman Backpage

Glashütte Original PanoMaticLunar

Prefer to watch on YouTube? You can here: https://youtu.be/cNzjYypX0Sw

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When I say stainless steel sports Rolex, you immediately think of waitlists, high resale values, and limited opportunity to buy without getting a downpayment on your kidneys. The truth, actually, is somewhat different, and unexpected, if you know what you’re looking for.

Featured watches:

Rolex Sky-Dweller

Rolex Yacht-Master

Rolex Submariner

Rolex Deepsea

Rolex Explorer II

Rolex Air-King

Rolex Explorer

Rolex GMT-Master II

Prefer to watch on YouTube? You can here: https://youtu.be/Qs81n_bihtE

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I seem to have a habit of buying watches it turns out I don’t actually want. These are mistakes I repeatedly make, and it lands me with a collection half-filled with watches I inevitably end up selling. Call this a confession, advice, whatever you want: these are the big errors I keep on making when I buy watches.

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There are watches that, once, I really liked, and either had in my collection, considered having in my collection or wished I could have in my collection. But for many reasons that we’re going to look into today, that’s no longer the case.

Featured watches:

Omega Speedmaster

Rolex GMT-Master

Audemars Piguet Royal Oak

A. Lange & Söhne Saxonia Thin

Grand Seiko Snowflake

Bremont MBII

Bell & Ross BR01

Tudor Black Bay Chrono

TAG Heuer Carrera

IWC Portuguese Chronograph

Jaeger-LeCoultre Reverso

Vacheron Constantin FiftySix

Hublot Big Bang

Prefer to watch on YouTube? You can here: https://youtu.be/s3Rr9TKgMxc

Keep up-to-date with the latest at https://andrewmorganwatches.com/

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