Baking For Business Podcast

A baking book can’t just be beautiful. It has to get flour on it. That’s why I’m so excited to welcome back John of Preppy Kitchen for his third visit, this time to talk about his newest cookbook built around one idea: everyday baking that actually fits your life. We get into what he learned from writing his first two books, why readers kept asking for a desserts-forward baking cookbook, and how feedback from real home bakers shaped the direction of book three.

Tune in to hear all the stories behind the new release, "Everyday Baking" by John Kanell.

Tap hereto grab a copy of John's new book.

Love the episode? Tag us on social media at @bakingforbusinessor @preppykitchen

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Today's guest went from baker and foodie content creator to author. In this milestone 100th episode of the Baking For Business Podcast, I spoke with influencer, blogger, and author Toni Chapman to celebrate the release of her new book.

Toni opens up about her personal journey—how she started creating content, the lessons she’s learned along the way, and what inspired her to finally put her story into print. Together, Toni and I discuss the power of storytelling, staying authentic online, and the importance of showing up for your audience even when you’re still figuring things out.

This episode is filled with inspiration, creative wisdom, and a reminder that your story is worth sharing.

✨ In this episode, you’ll learn:

• How Toni’s journey as a content creator led to becoming an author
• Why storytelling is key to building a lasting brand
• Tips for showing up authentically on social media
• How to balance creativity, consistency, and community

📚 Follow Toni here: https://tonisrecipes.com/

Pre-order the book here: https://everythingsgoodcookbook.com/

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Sally McKenney is the baker and blogger behind one of the biggest dessert blogs, Sally's Baking Addiction. Her work has been featured on Good Morning America, People Magazine, Taste of Home, and more. Today, Sally joined us to share all about her newest book and the journey that launched her blogging brand.

In this episode, you’ll learn:
• How Sally got started with her baking blog
• How she turned to baking as therapy when she felt stuck in her corporate career
• How she grew her blog audience organically as friends shared her recipes with others
• The details that went into her fourth cookbook, Sally's Baking 101, after a long development process—and so much more!

Sally's new book, Sally's Baking 101, is available at most major bookstores, including Amazon, Barnes & Noble, and independent retailers. Visit her website for more information about virtual events and book signings during publication week.

Click hereto order the book and visit Sally's website.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

From landing $5k and $8k orders in her home bakery to evolving her brand and mission, My' Asia's journey with Linda Renee Sweets reveals the untapped potential many bakers miss when focusing solely on social media and individual clients. Named after her late mother and cousin, her Texas-based cottage bakery has transformed from a passion project into a thriving business serving major corporate clients like the Dallas Mavericks, banks, hospitals, and churches.

In this episode, you will learn:

How she grew her business after relocating to a new state

How she grew her brand without spending tons of time on social media

How she secured corporate orders ranging from $1k to $8k

How her mindset has evolved since operating a business, and so much more.

🚨Want to join us inside More Dough and start adding corporate clients to your baking business? Tap here to enroll before the doors close on June 27th, at 8pm CST. https://www.bakingforbusiness.com/moredough

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Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

In this special episode, I sit with the incredible Molly Yeh—Food Network star, New York Times bestselling author, bakery owner, and all-around creative force. Molly’s latest book, Sweet Farm, is a delicious celebration of life on the farm, sweet treats, and building a business rooted in joy.

We chat about her journey from city life to farmland, what inspires her in and out of the kitchen, and the heart behind Sweet Farm. Whether you're a baker, a dreamer, or love a good success story, this episode will leave you feeling inspired—and ready to step in the kitchen and bake.

✨ Grab your favorite drink and tune in for a cozy, behind-the-scenes look at Molly’s sweet world.
📚 Want your own copy of Sweet Farm? Click here to order from Molly’s website.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

FREE training June 19th,2025, 6pm CST -"How I Doubled My Sales With Corporate Clients" click hereto sign up.

In this episode, you will hear from Kathryn of Bomb Babes on how she creates her amazing products, how her business is growing, and the success she has had with corporate clients since completing the More Dough course.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

In this episode, we hear from Dani, the founder of DaniCakesAZ, as she shares her journey from starting her home bakery to digital product success.🎉

Ready to get started w/ digital products? CLICK HERE to join us inside of The Digital Product Community.

Want to add cake sandwiches to your business? CLICK HEREto check out Dani's work and her course.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Baked By Caryn is a local bakery in Paducah, Kentucky. In this episode, you will hear how she stepped out on faith 🙏and grew her brand from 0 to hitting $10k + months.💵
Shop Caryn's delicious recipes by clickinghere🤤

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Have you ever wondered how a passion for baking can transform into a successful business? Meet Katelyn Brewer from Sweet Kate Bakery, whose journey from a childhood surrounded by family bakers to a thriving cake business in Utah is truly inspiring. Balancing a local business with an online presence comes with its own set of challenges and rewards, and Katelyn's faith-filled foundation provides the resilience and positivity needed to thrive in both arenas.

Her infectious joy and courage serve as a beacon for those wrestling with self-doubt. Whether you're starting a home baking business or just love a good success story, Katelyn's journey is sure to leave an imprint on your heart.

Follow and support Kate and all of her awesomeness by clicking here

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Sometimes, you are just one sandwich away from finding your destiny.Prepare to be inspired as we chat with Owen Han, the charismatic "king of sandwiches," which takes us on a flavorful journey through his culinary evolution and previews his irresistible new cookbook, "Stacked: The Art Of The Perfect Sandwich."
Owen does a little of everything, from making fresh breads and desserts to savory sandwiches.
Owen's story is of cultural fusion, with his culinary roots deeply intertwined with his Italian and Chinese heritage. Listen to how his summers in Tuscany and years in Florida shaped his passion, leading him to launch a pop-up supper club at university. Owen opens up about the initial fear of sharing his creations online and how he conquered it to connect with audiences worldwide.

In this episode, you will learn:

• How to overcome your fears of just getting started
• Why finding your niche with content is so important
• What advice does the famous TikTok star have for those getting started
• All about Owen's new book, "Stacked"
• You can get all the details about Owen Han and his book here

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Today's guest is sharing how offering local classes has helped their brand expand its business. Megan Brewer from Brown Butter Bakery returns to share her uplifting journey of the success her and her hubby have had by now offering community classes.
In this episode, we discuss:

• What inspired them to start their brand as cottage bakers
• What steps did they take to incorporate local classes into their business
• How they manage to sell a single cookie for $10 with success
• How they turned a love of classes into a kid's camp to help their community

From celebrating a $1k sales day to a $4k sales day as home bakers, Megan and Kyle's commitment to their business and faith show what's possible for home bakers.

You can view their beautiful work by clickinghere.
Ready to work with me to start hosting your own money-making local decorating classes? Click here

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Ever wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author.

Sarah’s transition from blogger to cookbook author was not without its hurdles. She spent two years meticulously transforming her beloved online content and creating new recipes into a tangible book for her audience. With 100 recipes, including new creations and fan favorites, Sarah put her skills in branding, writing, and photography to work. Her commitment to understanding her audience's needs has been pivotal, guiding her choices in both her blog and book creation. This episode offers a behind-the-scenes look at the process of creating her first book, filled with memorable moments and the excitement of seeing a creative endeavor come to life.

In our conversation, Sarah also reflects on her experiences with course creation and the bittersweet decision to close her successful food photography school. She shares insights into how these experiences shaped her approach to launching her cookbook, "Sweet Tooth," and discusses influential cookbook authors who have inspired her journey. As Sarah embarks on her book tour, she invites listeners to explore her exciting new recipes. This episode is packed with inspiration and creativity, encouraging listeners to pursue their passions and embrace the delightful complexity of the baking industry.

You can pre-order the book and get information on her book tour by clicking here.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Struggle with getting clients to take a second look? Then this is for you. Unlock the secrets to creating captivating content that not only stops the scroll but also drives sales! Join us as we welcome back the brilliant Chef Irenia, a culinary maestro and American Cake Decorating Magazine columnist. She’s here to share her expert tips on mastering visual marketing to attract high-end clients. Whether you're a seasoned entrepreneur or new to the game, Chef Irenia’s insights on audience alignment, content planning, and creative repurposing will transform the way you present your products. Learn how to batch-create content for consistency and engage your audience with fresh hooks and captions, all while saving precious time.

In this episode, we will cover:

• How to create content that attracts high-paying clients
• How to create content that isn't time consuming
• The key to creating content even when you don't have orders
• The top apps and tools used to save time when creating content

Loved Chef Irena? Me too!! Fun fact- She is my accountability partner and is wonderful for kicking me in the ass and keeping me on track of my vision and goals. Everyone needs someone like that, and I would love to share her with you.

Follow Chef Irenea here on Instagram and tag her
FREEBIE GIFT: Need help with branding and props for your content sessions? Click here to get her free guide.
***Ready to dive into her course? ***Grab ithere

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Can a loaf of bread change your life? For Sarah from Sarah's Sourdough(@saradoessourdough), the answer is a resounding yes. Join us as we unravel Sarah's journey from an Australian stay-at-home mom in Oklahoma to a flourishing sourdough entrepreneur.

Discover how Sarah managed to scale her home-based bakery from humble porch pickups to a thriving enterprise, thanks to a pivotal viral moment and a strategic focus on digital products. Sarah’s $20 ebook, "Sourdough for Beginners," became an overnight success, generating over $13,000 and proving the power of trust and relatability in building a loyal customer following.

In this episode, we will discuss:

• How Sarah started her cottage bakery
• How she transitioned from wholesale to porch pick up's
• How she uses content to grow her brand
• How she is using her platform to teach others to have sourdough success with digital products and more

Want to connect with Sarah? Follow her here on Instagram (Sara Does Sourdough)
Ready to make sourdough? Check out her guide here and be on the lookout for her new video course.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Ever wondered how an Emmy Award-winning television host and a James Beard Award-winning culinary producer team up to create kitchen magic? Join us for an episode filled with laughter, empowerment, and culinary adventures as we welcome Tamron Hall and Lish Styling to the Baking for Business podcast. From the roots of their extraordinary friendship, this dynamic duo shares their journey of creating "A Confident Cook: Recipes for Joyous, No Pressure Fun in the Kitchen."
Their collaborative spirit and passion for making cooking and baking accessible resonate through their personal stories and practical advice, ensuring you'll come away inspired to explore new techniques and make the most of what you have on hand.

Celebrate the power of collaboration and the joy of cooking as Tamron and Lish recount their humorous mishaps and triumphs in the kitchen. From setting off fire alarms to mastering the art of spatchcocking a chicken, their experiences provide a relatable and encouraging guide for home cooks and bakers at all levels.

Grab your copy of the book by clickinghere
Check out their newsletter and get more info on their website by clicking here https://www.aconfidentcook.com/

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Ever wondered how a platform can revolutionize the way home-based bakers and pop-up chefs operate? The new platform Hotplate is here to show us how. This episode uncovers how the challenges of COVID-19 led to a surge in home-based food businesses and how Hotplate evolved from a simple marketplace to an essential tool that automates orders, prep lists, and customer communication, helping thousands of chefs thrive.

We explore the new landscape of home-based baking and pop-up models and how more people are using this method for quick success. Rishi,one of the the co -founders of Hotplate, delves into the enhanced customer experience through Hotplate's SMS capabilities, ensuring timely notifications and personalized interactions that keep customers engaged and loyal.
In this episode, we will discuss valuable tips for planning and executing mobile or porch pickups and invite listeners to join our vibrant community group for further guidance. Tune in to this engaging episode and get ready to elevate your food business game!

Check out Hotplate by tapping here or copy and paste this link
https://www.hotplate.com?utm_source=referral&referral=chefschonberg

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Preppy Kitchen is back to celebrate his new book, "Preppy Kitchen Super Easy: 100 Simple and Versatile Recipes." In this episode, you'll learn how to navigate a busy lifestyle while still whipping up delicious meals that accommodate your schedule. John’s innovative tips for customizing recipes with different spices, proteins, and cooking methods will empower you to make mealtime efficient and enjoyable.
Join us on a heartwarming culinary journey as John recounts nostalgic moments of recipe testing with his mother in LA, sharing standout dishes like his favorite birthday cake and more.

In this episode, we will cover:

• The efforts that go into writing a book
• What desserts John enjoys the most
• The motivation behind his new release and so much more.

To top it off, get the inside scoop on John's upcoming book tour, offering a unique opportunity to meet the man behind the magic. Don’t miss this episode brimming with valuable cooking tips, heartwarming stories, and a chance to connect with Preppy Kitchen himself!

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary skills and achieved remarkable milestones, including publishing cookbooks and launching products with major retailers. After parting ways with Baked in 2017, Renato opened Ciao Gloria, a unique blend of American and Italian baking traditions. Hear about his latest book, Dolci!, which offers an Italian twist on classic American desserts.

In this episode, we will cover:

• The inspiration behind changing career paths
• What inspired Renato to start his writing journey
• What influences motivated his new cookbook and so much more

You can order Dolci! by clicking here
You can follow Renato by clicking here

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess to craft delectable, health-conscious treats. From overcoming the rigorous tests of culinary school to tweaking traditional recipes for a modern, health-focused audience, Katrina's story is a feast of inspiration for anyone with an appetite for entrepreneurship and a love for the sweeter things in life.

In this episode, you will learn:

• What inspired her to focus on health-conscious desserts
• How she uses her background to cater to her clients
• How she uses corporate orders to grow her brand and
• much much more.

Love Katrina's story? Be sure to follow her https://www.instagram.com/sweetbenefits/
Ready to enroll in MORE DOUGH? Click here to sign up and join us for the next LIVE class starting Monday, June 3rd 2024.
https://www.bakingforbusiness.com/moredough

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here

Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services.

In this episode, we will learn:

• How she got started with her baking career
• What inspired her to create her YouTube channel
• How she is using collaboration to spread positivity and grow her brand
• What obstacles she has overcome while growing her unique brand

Want to keep up with Yo? From books to classes check out all things How To Cake It by visiting her online store. https://howtocakeit.com/

Loved this episode? Tag us at @bakingforbusiness on Instagram.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clickinghere2.) Learn to sell digital products inside Digital Product Community by clicking here