Beauty and the Biz

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ She was operating 3 days a week while juggling staffing, scheduling and everything else. Here's what she learned the hard way.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

In this episode, Katherine Hicks, MD, talks about the staffing mistake this surgeon admits to making at her Greenville, SC practice.

First, what happens when you run a busy surgical practice and suddenly find yourself with just one full-time employee?

Indeed, that exactly happened to Dr. Katherine Hicks.

Specifically, she is a facial plastic surgeon in a solo practice in Greenville, South Carolina.

Also, she has operated this practice for the past four years. Consequently, three staff members left at the same time for different reasons. Meanwhile, she was operating two to three days a week. Additionally, she was personally handling scheduling, staffing, ordering and preoperative clearances.

Furthermore, she practically handled everything else.

However, although her practice was growing, she admits she made a mistake. Specifically, it is a staffing mistake that many plastic surgeons make. Namely, she waited too long to hire.

Recently, during our "Beauty and the Biz" conversation, Dr. Hicks explains her situation.

Particularly, she discusses why she was consistently one or two employees behind where she should have been.

Ultimately, we also get into several other topics:

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First, why keeping overhead too low can actually hold back growth.

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Second, the challenges of running a practice with your spouse.

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Third, how unclear reporting relationships confuse staff.

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Finally, why successful surgeons struggle to delegate.

Moving on, one point I emphasized is that surgeons are often perfectionists. Therefore, that mindset can become a real obstacle when it is time to grow.

Ultimately, your practice cannot grow if you are the person holding everything together. Moreover, if your team still depends on you to make every decision, this episode may help.

Specifically, it helps you recognize what is keeping you from operating more and managing less.

Furthermore, if you need help with staff accountability, reserve a Practice Performance Audit.

Thus, I can show you a foolproof system so you are never blindsided again.

Finally, reserve a Practice Performance Audit.

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Hick's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Why more patient leads won't necessarily produce more surgeries.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

At an AACS presentation, Catherine Maley, MBA, explains why your patients aren't buying surgery and instead, they're buying this...

Your patients aren't just buying a facelift, rhinoplasty, or tummy tuck. Instead, they're buying what they believe the procedure will do for their lives.

For example, they may want more confidence, greater happiness, or the freedom to look in the mirror and feel like themselves again.

Yet too many cosmetic consultations focus almost entirely on the procedure, the surgeon's credentials, and technical details. Although these factors matter, they aren't always what motivates patients to say yes.

During my talk at the AACS, I shared an important principle about converting consultations into booked surgeries: patients often make decisions emotionally before justifying them logically.

In this week's "Beauty and the Biz" podcast, I'm sharing how to apply this insight to convert more cosmetic consultations into booked surgeries.

You'll discover:

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Why impressive credentials aren't always enough to convince patients to commit.

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How to connect your surgical expertise to what patients actually want.

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Why emotional connections matter, even when patients approach decisions analytically.

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How to make your cosmetic consultation experience more compelling without sounding salesy.

Ultimately, your surgical skills may get patients interested. However, the way you communicate your value can determine whether they move forward with surgery.

P.S. Before investing in more patient leads, consider whether your practice has a conversion problem instead. After all, missed opportunities during consultations could be costing you booked surgeries.

To see what I mean, watch my 48-second video. Then, calculate what just three additional surgeries per month could mean for your practice.

Watch this short video I made for you →

https://bit.ly/4iD1crC

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Specifically, he focused on patient relationships, a strong team and growing on his own terms.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Justin C. Cohen, MD, talks about choosing a different path to practice growth.

Truly, does building a bigger plastic surgery practice actually mean building a better business?

Clearly, that is not necessarily the case.

For instance, many surgeons assume growth requires a larger office, more employees, heavier advertising and more moving parts. However, a smaller and more intentional practice can give you greater control over your business and your personal life.

In fact, choosing a different path to growth was the main focus of my discussion with Dr. Justin Cohen, a facial plastic surgeon in McLean, Virginia, on this week's "Beauty and the Biz" podcast.

Previously, Cohen served as an Air Force surgeon, completed a facial plastic surgery fellowship and worked in a group practice. Eventually, he branched out to launch his own independent practice. Furthermore, he made unconventional decisions about how he wanted his business to expand.

Specifically, this episode explores several key strategies:

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First, why he resisted expanding too quickly.

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Second, how a small team can deliver a highly personalized patient experience.

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Third, why keeping overhead manageable matters more than maintaining outward appearances.

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Fourth, how his wife contributes to the business while maintaining her own career.

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Finally, why staff satisfaction and patient relationships drive long-term success.

Above all, I appreciated his willingness to question whether bigger is always better. After all, higher revenue does not automatically yield higher profit. Similarly, rapid expansion does not necessarily guarantee more personal freedom or peace of mind.

Consequently, Listen to How Dr. Cohen Is Building His Practice Differently.

P.S. Additionally, if you are considering expanding your practice, hiring more staff or investing in a larger facility, let us talk. Specifically, the Practice Performance Audit will help you evaluate your true goals and determine how to reach them.

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Cohen's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Learn how Dr. Nicholas Karter built his cosmetic practice without an existing patient pipeline.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Nicholas Karter, MD, shares his roadmap on how we went from joining a group practice to going 100% cosmetic in private practice in only 3 Years.

Indeed, joining an established medical group often sounds like a shortcut to a full cosmetic schedule.

However, what happens when that group has no cosmetic patients to send you?

In fact, that exact scenario was the starting point for Dr. Nicholas Karter.

Specifically, this Connecticut facial plastic surgeon joined an ear, nose and throat group after completing his fellowship.

Although he enjoyed group financial security, he still had to build cosmetic demand himself.

Remarkably, he achieved his goal of becoming 100% Cosmetic in Only 3 Years.

First, he rebuilt an outdated website to attract digital traffic.

Next, he personally introduced himself to local med spa owners.

Gradually, he protected more of his weekly schedule for facial plastic surgery.

In turn, one dedicated day became two full days.

Then, two days expanded into three days.

Ultimately, he dropped general ENT work, followed by insurance and reconstructive care.

In addition, during our "Beauty and the Biz" podcast conversation, we discuss key takeaways:

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First, learn how he built a cosmetic practice inside an ENT group.

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Second, discover why a separate location and separate branding still did not solve the underlying fit.

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Third, explore what he learned from a business CEO before going solo.

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Finally, understand why his new practice grew faster than he anticipated.

Currently, he wonders whether he should have left the group sooner.

However, he recognizes that he may not have been ready to run the business back then.

Indeed, if your current setup feels comfortable but keeps pulling you away from the practice you want, his experience will give you plenty to think about.

P.S. Furthermore, is your practice growing in the direction you actually want?

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Karter's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Dr. Kaplan tracked what happened after he took over a San Francisco practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Jonathan Kaplan, MD, shares his journey and answers the question, "Would You Buy a Retiring Surgeon's Practice?"

To begin with, if a retiring plastic surgeon offered to sell you their practice, what would you actually be buying? Specifically, Dr. Jonathan Kaplan faced that exact question. Moreover, this board-certified plastic surgeon moved from Baton Rouge to San Francisco to purchase a clinic.

Initially, the practice featured an established location, injectable patients and an accredited operating room. Subsequently, they settled on a selling price of $191,000. However, Dr. Kaplan did not assume the retiring surgeon's patients would become his patients.

Then, five years later, he checked the numbers. Surprisingly, only 6.8% of the previous surgeon's patients had returned to see him at least once. Nevertheless, Dr. Kaplan calculated a 312% return on his investment. Ultimately, the "Would You Buy a Retiring Surgeon's Practice?" episode reveals exactly why the deal worked.

Indeed, the lesson is in the details:

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First, the operating room was an asset he could use immediately.

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Additionally, he could collect facility fees along with his professional fees.

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Finally, the seller priced the practice around its nonsurgical revenue without assuming the surgical patients would transfer.

Furthermore, Kaplan explains what he would question if a surgeon were buying a practice today. Particularly, he would scrutinize one priced largely on goodwill.

Unquestionably, buying a practice is one way to grow faster. Consequently, knowing the real assets and returning patient metrics is very useful. Therefore, this knowledge helps whether you are buying, selling or building your own clinic.

P.S. Incidentally, are you thinking about buying a practice or adding a new profit center? Also, my new book, "Beauty and the Biz Practice Growth Playbook," helps you assess your current services. Additionally, it helps you consider new revenue opportunities.

Finally, you can get your copy here.

https://bit.ly/4j9rpyD

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Kaplan's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Interestingly, one of his best leadership strategies has nothing to do with compensation.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Christopher Jeffries, MD, who has a medical spa and surgical practice in Michigan, explains how to build a stable team.

Certainly, Dr. Christopher Jeffries is a board-certified plastic and reconstructive surgeon. Additionally, he built a healthy two-location practice and med spa in Traverse, Michigan. However, he did not accomplish this success alone. Specifically, one concept stood out during this "How to build a stable team" "podcast" interview. Namely, he develops good people rather than expecting fully developed hires. For instance, his practice manager is a perfect case study.

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First, she started working at the front desk.

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Next, she moved into a medical assistant role.

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Then, she learned different areas of the practice.

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Eventually, she became his practice manager.

Furthermore, Dr. Jeffries made an interesting point about her career path. Otherwise, she probably would have left if they kept her in the original job. Instead, they consistently gave her new opportunities to grow. Truly, that is an important lesson right now. Currently, good employees are extremely difficult to find and keep.

Undoubtedly, retaining your best people is not always about paying them more money. Rather, it involves recognizing their full potential. Also, it requires giving them a clear path to advance. Therefore, take another look at your current staff. Ideally, do this before looking outside your practice for your next great team member.

Indeed, you might already employ an exceptional worker. Basically, they just need a bigger opportunity to shine. Ultimately, building a great practice means building a great team. Moreover, top doctors share their best lessons in "The Plastic Surgery Practice Growth Playbook". Consequently, they discuss hiring, developing and keeping the right people.

Finally, you can get your copy here.

https://bit.ly/4j9rpyD

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Jeffries' Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Initially, he reduced the insurance volume first, and then he built the practice he actually wanted.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Ravi Somayazula, DO explains how at his Houston, TX plastic surgery practice, he went 100% cosmetic in 2 years.

First, Dr. Ravi Somayazula finished his plastic surgery fellowship with a perfectly reasonable plan. Specifically, he wanted to operate, work hard and eventually build a cosmetic practice in Houston.

Next, his wife asked how he planned to make that happen.

Unsurprisingly, his answer was simple. Basically, he was a fellowship-trained plastic surgeon. Therefore, the cosmetic patients would surely come.

However, her response was blunt. Explicitly, she stated, "You're an idiot."

Ultimately, that conversation became a turning point. Instead, Dr. Ravi reduced his insurance volume to make room to build. Consequently, he stopped dividing his attention among reconstructive surgery, hand surgery and his desired cosmetic work.

Amazingly, within two years, his practice went from 100% reconstructive to 100% cosmetic. Indeed, "He Went 100% Cosmetic in 2 Years" as discussed in this "audiocast".

Currently, he operates from his 25,000-square-foot building. Notably, this facility includes:

• First, "Body by Ravi Plastic Surgery and Associates" operates here.
• Secondly, "RISE Med Spa" is located inside.
• Additionally, a two-operating-room accredited surgery center provides surgical space.
• Finally, there is space for additional surgeons and complementary medical tenants.

Specifically, we talk about the focus, financial patience and leadership required to make that transition.

Moreover, we discuss why a busy solo surgeon can become trapped by success. Similarly, we explore what it takes to build something larger than one operating schedule.

Next, discover which work Dr. Ravi had to let go of first. Subsequently, the practice he wanted could successfully replace it.

Interestingly, one of his biggest growth lessons was not about surgery or advertising. Rather, it was learning to become a better leader. Ultimately, he learned to hire people with an ownership mentality.

Additionally, Dr. Ravi's experience is one of many examples of practice growth. Therefore, successful surgeons clearly think differently.

Recently, I collected the most useful lessons from 175 surgeon interviews. Consequently, you can find these insights in my new book, "Plastic Surgery Practice Growth Playbook."

Finally, you can get your copy here.

https://bit.ly/4j9rpyD

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Somayazula's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Stephenie Poris, MD, explains how she built 2 locations in 5 years and here's a detailed account on how she did it.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Initially, Dr. Stephanie Poris went straight from fellowship into private practice. Subsequently, she learned the business as she grew.

Admittedly, many surgeons consider themselves poor businesspeople. However, this "Beauty and the Biz Podcast" guest rejected that limiting belief. Specifically, Dr. Stephanie Poris is a board-certified plastic surgeon. Currently, she operates a private practice in Orlando and Winter Park, Florida. Previously, she went directly from fellowship into private practice five years ago. Today, she has two locations. Additionally, she manages a thriving med spa and a growing team. Furthermore, she owns an in-house operating facility.

Nevertheless, her journey interested me the most. Initially, Poris lacked a large management team. Instead, she acted as the surgeon, owner and manager for four years. Also, she served as the IT person and handled everything in between. Consequently, this forced her to learn essential skills. First, she learned where the money was going. Next, she figured out practice operations. Then, she discovered how to hire and manage staff. Afterward, she evaluated risk. Ultimately, she recognized when to delegate.

Then, an unusual opportunity arose. Consequently, she doubled her staff and space almost overnight. Additionally, she gained an operating room. Unquestionably, such rapid growth brings risk. Moreover, it increases overhead and creates new headaches. Accordingly, we discuss everything in this week's "Beauty and the Biz Podcast." Undoubtedly, you will relate to this episode. Specifically, this applies if you want to grow without losing control of your practice. Importantly, Poris noted that surgeons are well-prepared for business leadership. Indeed, they are better prepared than they realize. Absolutely, I agree with her observation.

Finally, I built a quick calculator for surgeons. Specifically, you can see the value of three additional monthly surgeries. Therefore, calculate your potential revenue here:

https://bit.ly/4xgvULd

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Poris' Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Peter Capizzi, MD, a double board-certified plastic surgeon, explains how specialization + reputation = new patients.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

How becoming known for something specific can strengthen your authority, visibility and patient demand.

First, Dr. Peter Capizzi is a board-certified plastic surgeon. Currently, he operates a private practice in Charlotte, North Carolina. Notably, he has worked there for more than 20 years. Previously, someone gave him a valuable piece of advice. Essentially, this advice helped shape his current practice. Specifically, he learned to get really good at one thing.

Instead, Dr. Capizzi narrowed his professional focus. Ultimately, breast surgery became a major part of his identity. Consequently, his reputation grew around this specialty.

Undoubtedly, that specialization did something important. Furthermore, it made his expertise clear to prospective patients. Specifically, they easily understood his primary focus.

However, expertise alone was never enough. Therefore, Dr. Capizzi spent years building his brand. Presently, his practice boasts a 4.8 rating from 649 online reviews. Additionally, he has decades of social proof. Moreover, he makes a six-figure marketing investment.

Incidentally, hundreds of overwhelmingly positive reviews look great. Surprisingly, an occasional imperfect review makes them more believable. Truly, that offers a useful reminder for plastic surgeons. Often, many doctors still try to be everything to everybody.

Conversely, growth comes from doing the exact opposite. First, you must narrow the message. Next, you must build authority around it. Then, you should consistently focus right there.

Now, imagine a prospective patient saw your name today. Realistically, could they immediately tell your known specialty? Otherwise, your positioning might work against your marketing. Ultimately, you must remember that "Specialization + Reputation = New Patients."

Finally, you might feel unsure about your current positioning. Alternatively, it helps or limits your overall growth. Therefore, you should reserve a Practice Performance Audit. Accordingly, we will identify your biggest practice opportunities.

Reserve yours today.

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Capizzi's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Jonathan Pontell, MD answers the question of would a second plastic surgeon grow your practice or complicate it.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Jonathan Pontell, MD shares how he moved from solo surgeon to equal partnership without forcing the fit.

First, most plastic surgeons are attracted to the idea of adding another surgeon for three compelling reasons. Namely, these reasons include increasing practice revenue and securing trusted coverage for patients when they are away. Furthermore, doctors want to build a more valuable practice they can eventually sell and exit profitably.

Consequently, how do you know you chose the right surgeon? Additionally, how do you position two surgeons? Next, who gets the leads? Ultimately, what happens when their experience and pricing are different?

Today, this week on "Beauty and the Biz," I talk with Dr. Jonathan Pontell. Specifically, he is a facial plastic surgeon who has practiced in Philadelphia's Main Line area for more than two decades. Previously, he spent roughly two years looking for the right associate. Therefore, he took a much more thoughtful approach instead of rushing into a partnership.

Presently, we talk about several key topics on "Beauty and the Biz."

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First, we discuss why shared values mattered more than simply filling the position.

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Second, we explore why his associate spent a year as an employee before becoming an equal partner.

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Third, we reveal why a second price point captures patients who previously walked away.

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Fourth, we highlight the benefit of being able to leave the practice knowing patient care is covered.

Undoubtedly, you might be thinking about adding a surgeon, growing beyond yourself or creating more freedom without giving up control. Thus, you should listen to this episode of "Beauty and the Biz." Interestingly, the smartest part of this model may be that the second surgeon did not simply add capacity. Rather, she gave prospective patients another reason to stay inside the practice.

PS: Currently, are you thinking about adding another surgeon? However, before you commit to the added salary, overhead and complexity, let's look at whether your practice is truly ready. Specifically, we will evaluate how to structure it for growth, profitability and your eventual exit. Finally, reserve your Practice Performance Audit today.

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Pontell's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

This is where the real leverage in your practice begins.

First, how much value are you getting from every lead and patient? Admittedly, you already paid to attract them. Actually, getting the lead is only the beginning. Furthermore, the real leverage happens when you turn that opportunity into something lasting. Consequently, it keeps producing for you in the following ways:

•

First, a happy patient returns for additional services.

•

Next, a referral brings you another qualified patient.

•

Additionally, a five-star review influences hundreds of prospective patients.

•

Also, a patient story becomes website, email and social media content.

•

Finally, a database continues generating revenue instead of collecting dust.

Undoubtedly, I call these growth assets. Moreover, you can build the right systems around them. Therefore, they keep working long after the original marketing dollars are spent. Indeed, that is what I discuss in this week's new "Beauty and the Biz" episode. Clearly, the primary focus is "Growth Assets: The Leverage Your Practice is Missing." Next, I will show you where practices overlook growth. Surprisingly, this growth is already sitting right in front of them. Also, you will learn how to get more from your current efforts.

Lastly, consider where your practice could get more return from the leads, patients and reputation you already have. Ultimately, let us find out if you do not know. Finally, reserve your Practice Performance Audit today.

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Anthony Admire, MD, explains his extremely lean start and then growing to multiple plastic surgery practice locations.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Extremely lean start to multiple locations. Specifically, learn how to grow from one employee to multiple locations and a multi-specialty surgery center.

First, Dr. Anthony Admire is a board-certified plastic surgeon. Additionally, he is the founder of AdmireMD Plastic Surgery and AdmireMD Skin & Wellness Clinic. Specifically, these clinics are located in Scottsdale and Arcadia, Arizona. Currently, his operation includes two locations. Furthermore, he owns full-service aesthetic and wellness clinics. Moreover, he operates a 16,000-square-foot multispecialty surgery center. However, that is not how he started. Initially, Dr. Admire opened his private practice with minimal resources.

•

Namely, he had one employee and two treatment rooms.

•

Additionally, he operated in less than 1,000 square feet.

•

Plus, he had no Instagram or dedicated marketing team.

•

Likewise, he avoided business loans.

Instead, he answered the phones and responded to inquiries himself. Furthermore, he removed sutures and handled his own marketing. Therefore, his advice to younger surgeons is simple. Ultimately, you must stay lean. Now, tune in to this week's "Beauty and the Biz" podcast. Accordingly, Dr. Admire shares his strategic evolution. Gradually, he moved away from doing nearly every type of plastic surgery. Eventually, he built a highly focused and sophisticated aesthetic practice. Specifically, you will hear his growth strategies on "Beauty and the Biz".

•

First, he transitioned from an exhausting university position into private practice.

•

Next, he expanded without starting with an expensive office.

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Then, he built a multispecialty ambulatory surgery center.

•

Later, he brought in strategic partners.

•

Additionally, he learned to track profit and loss statements.

•

Similarly, he mastered tracking the cost of goods, provider compensation, and patient acquisition.

Thus, do not add more space or overhead yet. Rather, listen to how Dr. Admire built his foundation first on the "Beauty and the Biz" podcast. Consequently, he expanded only when the practice could support it.

Ultimately, Dr. Admire built strategically by understanding his numbers. Furthermore, he controlled expenses and focused on growth. Similarly, your Practice Performance Audit gives you that same objective view of your practice. Consequently, you can stop guessing and make smarter decisions.

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Admire's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Shawna R. Kleban, MD shares her career journey where she's currently employed in a group practice but with autonomy to grow.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Employed in Group Practice with Autonomy. The right employed position offers growth, support, and a life outside the practice.

Specifically, Dr. Shawna Kleban is a board-certified plastic surgeon practicing inside a multi-surgeon group with locations across the country. Additionally, she practices in Charlotte, Huntersville, and South Park, North Carolina, where she performs 100% aesthetic surgery.

Initially, Dr. Kleban joined this big organization as a fellow. Subsequently, she deliberately chose to remain a W-2 employed surgeon.

Naturally, you might wonder why she made this choice. Indeed, the right business model allows her to focus on surgery. Furthermore, it lets her participate in major decisions. Ultimately, it enables her to turn off her phone at the end of the day.

Notably, in this week's "Beauty and the Biz" podcast, Dr. Kleban explains how being part of a large, physician-led organization gives her key advantages:

•

An established flow of leads and patients

•

Experienced operational and marketing support

•

Access to seasoned surgeons and business leaders

•

Greater work-life balance during this stage of her life

Consequently, for Dr. Kleban, it is the best of both worlds. Clearly, she gains the support of an employed position without feeling like a cog in a corporate machine.

To summarize, ownership is not the only path to a successful surgical career. Therefore, the right structure should support the practice and the life you actually want.

In conclusion, there is no single "right" practice model. However, there is a right model for your goals, lifestyle, and stage of growth. Meanwhile, my new Practice Growth Playbook shares the real-world lessons of more than 175 surgeons to help you make smarter business decisions without learning everything the hard way. The "Beauty and the Biz" Practice Growth Playbook.

https://bit.ly/4cZNSuD

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Kleban's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Neil Vranis, MD, based on his own experience in Beverly Hills, CA, explains how to leave a plastic surgery practice with relationships intact.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

How to Leave a Practice with Relationships Intact. Dr. Neil Vranis shares what he learned inside an elite Beverly Hills practice before opening his own.

Notably, I speak with Dr. Neil Vranis in this week's "Beauty and the Biz" podcast. Undoubtedly, he is a board-certified plastic and reconstructive surgeon in Beverly Hills. Previously, he completed his fellowship with world-renowned plastic surgeon Dr. Ashkan Ghavami. Subsequently, Dr. Vranis was invited to join the practice. Notably, he became its first associate surgeon.

Thereafter, he spent the next three years learning firsthand. Specifically, he learned what it takes to operate inside an elite, highly competitive aesthetic practice. Eventually, he made the decision to open his own boutique office. Importantly, this represents The Smart Way to Transition from Associate to Owner. Fortunately, it was not a bitter breakup. Instead, it was a thoughtful and respectful transition. Chiefly, this move was based on communication, gratitude and a shared desire to preserve the relationship.

Additionally, Dr. Vranis shares valuable lessons about What Every Junior Associate Should Know Before Going Solo.

• Particularly, he discusses joining an established surgeon's practice and earning the team's respect.
• Furthermore, he explains why a senior surgeon must actively position and market an associate.
• Obviously, they cannot simply hope patients choose them.
• Moreover, he reveals how to build your own reputation while practicing under a well-known surgeon's name.
• Interestingly, he believes many solo practices are operationally inefficient.
• Likewise, he details how to know when there is no longer room to grow.
• Ultimately, he teaches the mature way to leave a practice with relationships intact.

Undeniably, one of the biggest takeaways is that a respected surgeon's name can open doors. However, patients ultimately choose the surgeon rather than just the practice name. Regardless, this is an honest conversation worth hearing. Certainly, it applies whether you are considering bringing on an associate or deciding to venture out on your own.

P.S. Finally, my new "Beauty and the Biz Practice Growth Playbook" shares practical pearls from top surgeons. Specifically, these tips cover growth, leadership, patient attraction and building a practice that lasts. Accordingly, this helps whether you are just starting out, growing or planning your exit.

https://bit.ly/4wa1fzH

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Vranis' Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Vinaya Rednam, MD, shares her experience on how private equity can actually work for plastic surgeons — even in a multi-location partnership.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Can Private Equity Actually Work for Plastic Surgeons? — Dr. Vinaya Rednam shares how her group preserved its autonomy. Additionally, she discusses individual brands and clinical control.

Admittedly, private equity has a mixed reputation in plastic surgery. Indeed, there is a good reason for this.

Therefore, this week's "Beauty and the Biz Podcast" interview with Dr. Vinaya Rednam was so interesting.

Specifically, Dr. Rednam is a board-certified plastic and reconstructive surgeon in Houston. Furthermore, she has spent all 11 years of her career in the same private multi-surgeon practice.

Unsurprisingly, she watched it grow from three surgeons in a tiny office to eight surgeons. Also, the practice expanded into two 10,000-square-foot locations. Additionally, they now have three operating rooms. Presently, a fourth operating room is coming. Moreover, the group opened multiple medical spas.

Subsequently, the group joined a surgeon-led reconstructive private equity model. Crucially, they did this without giving up everything that made its surgeons successful.

Significantly, in this episode of the "Beauty and the Biz Podcast", Dr. Rednam explains why their arrangement has worked:

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First, practicing plastic surgeons help lead the private equity organization.

•

Second, partners still influence budgets, equipment and marketing.

•

Third, surgeons maintain their own websites, social media and coordinators.

•

Finally, compensation rewards individual profitability while supporting shared expenses.

However, it isn't all smooth sailing. Sometimes, different leadership styles can create tension. Particularly, this happens when building one culture and a consistent patient experience.

Nevertheless, Dr. Rednam's experience offers a rare look at how private equity can support growth. Ultimately, this growth happens without taking away the surgeon's identity.

Thus, if you are considering a group practice, partnership or private equity deal, listen before signing anything. Undoubtedly, the structure and who controls it matters.

P.S. Ultimately, Dr. Rednam's model works for her. However, every practice has different goals, risks and trade-offs. Fortunately, the "Practice Growth Playbook" shares lessons from more than 175 surgeon interviews. Hopefully, this will help you make smarter decisions about growth, leadership, marketing and your future.

https://bit.ly/4wa1fzH

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Rednam's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

He Left the Partnership and Here's Why — Starting a private practice is not just a business decision. It is a mindset shift.

First, when you enter the marketplace after training, joining a mature practice is typical. However, realizing your long-term vision no longer aligns with the practice often happens later. Therefore, you have to make the difficult decision to start over. Next, you must build something of your own.

Ultimately, "He Left the Partnership. Here's Why." is the perfect theme for this topic. Specifically, that is exactly what my recent "Beauty and the Biz Podcast" guest accomplished. Thus, Dr. Samuel Salcedo, a board-certified plastic and reconstructive surgeon, founded The Plastics Doc & Med Spa in Corona, California. Naturally, he shares what it was really like to transition into private practice. Additionally, he discusses the lessons learned along the way. Furthermore, he explains what he would do differently today.

He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

He Left the Partnership and Here's Why — Starting a private practice is not just a business decision. It is a mindset shift.

First, when you enter the marketplace after training, joining a mature practice is typical. However, realizing your long-term vision no longer aligns with the practice often happens later. Therefore, you have to make the difficult decision to start over. Next, you must build something of your own.

Ultimately, "He Left the Partnership. Here's Why." is the perfect theme for this topic. Specifically, that is exactly what my recent "Beauty and the Biz Podcast" guest accomplished. Thus, Dr. Samuel Salcedo, a board-certified plastic and reconstructive surgeon, founded The Plastics Doc & Med Spa in Corona, California. Naturally, he shares what it was really like to transition into private practice. Additionally, he discusses the lessons learned along the way. Furthermore, he explains what he would do differently today.

P.S. if you are serious about growing your practice, do not rely on trial and error. Instead, my new "Beauty and the Biz Practice Growth Playbook" (LINK: booksale.catherinemaley.com) distills the best business, marketing and leadership lessons. Specifically, I learned these from interviewing more than 175 top plastic surgeons. Truly, it is like having their collective wisdom on your bookshelf.

https://bit.ly/4wa1fzH

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Salcedo's website https://theplasticsdoc.com/

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

25 Years in Solo Practice and Still Going Strong — Dr. Victor Ferrari shares the simple systems that helped him build a steady, reputable cosmetic practice.

Specifically, Dr. Victor Ferrari is a board-certified plastic surgeon. Additionally, he is the founder of Premier Plastic Surgery Center and Premier Spa in Charlotte, North Carolina. Furthermore, he has been in private practice for more than 25 years. Consequently, he has a strong reputation in his community.

Currently, in this week's "Beauty and the Biz" podcast, Dr. Ferrari shares his secrets. Explicitly, he explains what it really takes to build a long-standing solo cosmetic practice. Importantly, he did this without chasing every shiny object.

Interestingly, he would also be open to bringing in an associate surgeon. Ultimately, this would keep his surgical OR busy. Moreover, it would expand capacity and create more long-term leverage.

Notably, what stood out to me was his intentional focus on the fundamentals:

•

First, he chose a location across from a hospital to give patients confidence.

•

Next, he built a facility designed for growth that includes room for another surgeon.

•

Additionally, he added ancillary services that naturally feed surgical consults.

•

Furthermore, he respects the patient's time with longer consults and minimal waiting.

•

Finally, he created office protocols so patient concerns are answered quickly.

Also, Dr. Ferrari talks about the business lessons he learned the hard way. For instance, trying to do everything himself became exhausting. Moreover, a dedicated patient care coordinator changed his conversion numbers dramatically.

Undoubtedly, this "Beauty and the Biz" episode is good for any surgeon. Specifically, it is ideal for those who want a solid, reputable practice. Consequently, that practice keeps growing without chaos.

P.S. Admittedly, you might be thinking about your own growth, staffing, or succession. Likewise, you might want to better leverage what you have already built. Fortunately, a Practice Performance Audit will help identify the hidden opportunities. Indeed, these opportunities are sitting inside your practice. Therefore, book your Practice Performance Audit today.

https://bit.ly/4dC2znZ

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Ferrari's website https://www.natural-lookingresults.com/

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Private Practice Is Not a Straight Line — the business lessons behind building a boutique plastic surgery practice.

First, this week on "Beauty and the Biz," I talk with Dr. James Rough. Indeed, he is a board-certified plastic and reconstructive surgeon in private practice in Tucson, Arizona. Admittedly, Dr. Rough has an interesting story. After all, he didn't just jump straight into a solo cosmetic practice with everything figured out.

Initially, he started at the VA. Next, he built his surgical experience. Then, he joined another practice. Consequently, he learned what worked and what didn't. Eventually, he used those lessons to build his own boutique-style practice.

Truly, I appreciated his honesty about the journey. Occasionally, you make a decision that looks good on paper. However, you realize later it wasn't the right long-term fit. Similarly, a difficult partnership still teaches you invaluable lessons. Furthermore, COVID, market shifts, competition or staffing force you to rethink what you are building and why.

Thus, in this episode of "Beauty and the Biz," we discuss several topics:

•

For instance, we talk about transitioning from reconstruction to a cosmetic private practice.

•

Also, we cover the pros and cons of joining another surgeon first.

•

Additionally, we explore what he learned from a challenging partnership.

•

Moreover, we discuss why he still values breast reconstruction.

•

Finally, we detail how he built a more concierge, relationship-driven practice.

Ultimately, if you are building, rebuilding or rethinking your private practice model, this episode provides a real-world look at what that journey can actually look like.

Meanwhile, one of the biggest reasons cosmetic patients become unhappy is because they do not feel understood.

Consequently, that is why I wrote my first book, "Your Aesthetic Practice / What Your Patients Are Saying." Naturally, it gives you and your team an inside look at how cosmetic patients really think, feel and make decisions. As a result, you can connect with them faster. Furthermore, you can earn their trust. Ultimately, you can create a better patient experience from consultation through post-op.

Fortunately, it is free. Therefore, you simply cover the shipping and handling. Finally, click here to get your copy.

https://bit.ly/4fj4L4s

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Catherine Maley, MBA's website https://www.catherinemaley.com/

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️

➡️ Catherine Maley, MBA — Here's what 175 plastic surgeons told me about the business success of their practices.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

What 175 Plastic Surgeons Told Me About Success — The same patterns kept showing up after hundreds of interviews.

In fact, the latest "Beauty and the Biz Podcast" episode shares critical patterns from years of interviewing surgeons. Specifically, these insights reveal what worked, what failed and what they wish they had known earlier. Furthermore, you will hear wisdom from top experts like Dr. Rod Rohrich and Dr. Mike Nayak. Likewise, Dr. Jerry Chidester and Dr. Raymond Lee share how their experiences shaped my new book. Geometry aside, "The Plastic Surgery Practice Growth Playbook" stems directly from these powerful lessons. Therefore, this episode is highly valuable if you want to separate thriving practices from struggling ones. Consequently, this episode is worth a listen if your practice feels busy but not necessarily better.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny

Visit Catherine Maley, MBA's website https://www.catherinemaley.com/

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's New Book: Plastic Surgery Practice Pearls

📅 Schedule a Practice Performance Audit

⬇️⬇️⬇️

T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Getting Out of Your Own Way — How to build a practice with loyal staff, strong systems and fewer distractions.

First, Dr. T. Gerald O'Daniel is a double board-certified plastic and facial plastic surgeon. Specifically, he has practiced in Louisville, Kentucky, for 35 years. Indeed, he is known internationally for his face and neck lifting work. However, his business acumen stood out in this "Beauty and the Biz" episode. Particularly, he explained how he built the practice behind his reputation. Ultimately, a great practice is not built on surgical skill alone. Consequently, Dr. O'Daniel openly discussed several vital topics.

https://bit.ly/4cZNSuD

Initially, he explained why staff longevity matters more than most surgeons realize. Next, he revealed how he uses a CEO and CFO. Additionally, he relies on metrics reviews to stay informed without micromanaging. Furthermore, he discussed why mixing insurance and cosmetic cultures creates major problems. Also, he shared his honest take on private equity. Hence, he explained why the deal is rarely what it looks like.

Undoubtedly, my favorite part was his comment about his biggest challenge. Namely, he mentioned getting out of his own way. Truly, that is a pearl every surgeon should hear. Indeed, your practice can only grow so far if every decision must run through you. Similarly, every staff issue and number cannot rely entirely on your input. Therefore, listen to this episode of "Beauty and the Biz" today. Finally, hear how Dr. O'Daniel thinks about culture, control, metrics and growth.

P.S. Importantly, keep in mind the surgeon is only half of the conversion equation. Conversely, the other half is your coordinator. Specifically, it matters how well she represents you once the patient leaves the consult room. Consequently, this reality is why I created the Converting Academy. Here, I personally train your coordinator to guide patients to a confident decision. Thus, you can book more surgery and stop letting good leads slip away. Accordingly, reply to this email if you want to talk about it first. https://bit.ly/4emvDPF

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to https://www.cosmeticpracticevault.com/ and let's grow your cosmetic revenue."

Visit Dr. O'Daniel's website

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