Podcast

Beauty in Five

Business, Business News, News

Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair, across prestige and mass. Curated daily, sourced and straight. For brand, retail and indie, and everyone building the category. Walk in already caught up. In the know. In five.

Episodes
61
Releases
Daily
Typical length
5 min
On air since
2026
Latest episode
1 week ago

Episodes

61 episodes, newest first

  1. L'Oréal Buys Into India, Brussels Loosens the Reformulation Clock

    Show notes

    L'Oréal reports 7.7 percent sales rise to €35.33 billion. The category's largest player says fragrance and India led the gain, setting the benchmark rivals' quarters will be measured against. (Indian Television Dot Com)

    EU Parliament approves more flexible CMR deadlines for cosmetics. Parliament's vote would reset how long brands have to reformulate and sell through products containing newly classified hazardous substances. (Global Cosmetics News)

    Galderma raises 2026 sales outlook for a second quarter. A second consecutive guidance raise from a pure-play aesthetics and dermatology company is one of the clearer reads on injectable demand. (Global Cosmetics News)

    Kayali launches in China exclusively through Sephora. A founder-led niche fragrance brand enters the market via a single retailer, testing prestige scent demand without a multi-retailer footprint. (WWD Beauty, Cosmetics Business)

    Also moving today:

    EXCLUSIVE: The Center and Dr. Mamina Turegano Acquire Boscia Skin Care Brand (WWD Beauty)

    BASF Raises Evonik Takeover Bid to More Than €11 Billion as European Chemicals Sector Reshapes (Global Cosmetics News)

    Gen Z takes beauty beyond metros as Myntra reports 200 per cent K Beauty growth (Indian Television Dot Com)

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    5 min
  2. L'Oréal's Luxury Beat, and the GLP-1 Skin Question

    Show notes

    L'Oréal Q3 sales beat forecasts on premium demand. The sector's largest player reports third-quarter sales above analyst forecasts, giving competitors and retail buyers a read on category pricing power. (The Manila times, Checkout)

    L'Oréal CEO links GLP-1 use to skincare shifts. The industry's largest player now attributes changing skincare consumption to weight-loss drugs on the record, giving brand and retail teams a named demand variable. (Business Standard)

    EU Parliament adopts longer withdrawal window for CMR cosmetics. The adopted text gives manufacturers more time to pull cosmetics containing certain hazardous substances, resetting compliance dates for EU regulatory and supply-chain teams. (Premium Beauty News)

    First new US sunscreen filter since 1999 reaches shelves. La Roche-Posay, Neutrogena and Ultra Violette have launched bemotrizinol SPFs, widening what US formulators can claim after the FDA's first new filter clearance in 26 years. (Cosmetics Business)

    Also moving today:

    Procter & Gamble sales top $23.3 billion in strong Q1 2027 (Cosmetics Business, Global Cosmetics News)

    China's beauty paradox: Exports catch up to K-beauty despite domestic slowdown (https://www.personalcareinsights.com)

    Indonesia Extends Halal Certification Deadlines for Cosmetics and Personal Care to 2028 (Global Cosmetics News)

    YSL Beauty steps up its investment in Brazil with first store in São Paulo (Premium Beauty News)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  3. L'Oréal Beats Consensus as China's Online Beauty Slips

    Show notes

    L'Oréal reports 6.9% like-for-like growth to September. The group reports nine-month sales of 35.33 billion euros, the pace benchmark rivals now get measured against. (FinanzNachrichten.de, Glossy, Investing.com)

    Jefferies tracker: China online beauty sales fell 6% in September. A 6 percent year-on-year contraction across multinational brands, per Jefferies, sits behind much of the sector's stated growth outlook. (Global Cosmetics News)

    P&G raises forecasts, citing beauty among growth drivers. Beauty carrying growth inside a mass household-goods portfolio is a read on whether premium personal care holds while consumers trade down. (Premium Beauty News)

    Puig posts record third quarter on makeup and fragrance. Net revenue of 1.39 billion euros, up 5.6 percent like-for-like, gives brand teams a fresh data point on premium demand. (Premium Beauty News, Cosmetics Business, Global Cosmetics News)

    Also moving today:

    Nivea Sun gears up to become Official Sun Protection of the Tour de France (Cosmetics Business)

    Russian Attack Damages Ukrainian Personal Care Manufacturer 2K, Halting Production (Global Cosmetics News)

    Unilever Sells Welly Bandage Brand to Forward Consumer Partners (Global Cosmetics News)

    Very Great Enters Beauty With Haeze, a New Fragrance Brand (WWD Beauty)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  4. UK Moves on Cosmetic Cowboys, Puig Hits a Record

    Show notes

    UK proposes ban on high-risk cosmetic procedures for teens. Cosmetics Business reports the UK Government has proposed barring under-18s from high-risk procedures and restricting who may perform them, a change to clinic staffing and compliance if adopted. (Cosmetics Business)

    Puig reports third-quarter sales up 7.2 percent. Puig says every region and both its fragrance and makeup businesses grew in the quarter, giving the prestige sector a same-period benchmark. (WWD Beauty, Investing.com)

    La Roche-Posay launches first US Anthelios sunscreen with bemotrizinol. Cosmetics Business reports the L'Oréal-owned brand has brought the first new FDA-approved OTC sunscreen filter since 1999 to the US market. (Cosmetics Business)

    Galderma, Natura and L'Oréal test products for GLP-1 users. Reuters reports three beauty companies are testing treatments aimed at facial volume loss associated with obesity drugs, a segment whose commercial size is still unproven. (Reuters)

    Also moving today:

    Interparfums SA Stock Surges Following Strong Q3 (WWD Beauty)

    Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’ (Cosmetics Business)

    Chanel sells majority Capsum stake to Motion Equity Partners (Cosmetics Business, Premium Beauty News)

    Study flags prenatal neurodevelopmental risks from phthalates and bisphenols (Premium Beauty News)

    Ex-Mattel executive Krista Lee Berger takes global marketing role at Clinique (Premium Beauty News)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  5. Sephora Shuts France, China Beauty Slips

    Show notes

    Sephora closes French stores during violent protests. LVMH-owned Sephora says it shut stores in France to protect staff, pulling trading offline in one of its core European markets. (Cosmetics Business, Global Cosmetics News)

    Jefferies tracker: China online beauty sales down 6%. Jefferies reports China's online beauty market contracted 6% in September, putting a number on a market many brands' growth guidance still leans on. (Investing.com)

    Kearney: beauty deal count up, median value down. A Kearney study reports 2025 beauty M&A accelerated in volume while median deal value fell, a mix consistent with smaller bolt-on buying. (WWD Beauty)

    Chanel sells Capsum majority stake to Motion Equity. Chanel has handed majority control of contract manufacturer Capsum to a financial sponsor, moving supply-side capacity out of brand ownership. (WWD Beauty)

    Also moving today:

    Milan Luxury Retailers Close Stores Amid Civil Unrest (Global Cosmetics News)

    Vinted Removes Suspected Stolen Goods Following French Retail Riots (Global Cosmetics News, 경향신문)

    Beauty M&A has outperformed the broader consumer market in 2026 (Cosmetics Business)

    Beauty Was Amazon's Most-Purchased Category During Prime Big Deal Days 2026, Market Defense Report Finds (CNHI News)

    Mikayla Nogueira’s POV Beauty secures $15 million investment to accelerate its Sephora momentum (Cosmetics Business)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  6. Weight-Loss Drugs Hit The Fragrance Shelf

    Show notes

    Study reports GLP-1 users spend more on fragrance. A US study of GLP-1 users found they spent 26% more on fragrances than the typical consumer, per The Independent and Reuters, a demand signal for a category already leaning into edible notes. (The Independent, Reuters)

    Inflexion takes minority stake in nail brand Manucurist. Cosmetics Business reports Manucurist has received a minority investment from Inflexion, the Medik8 backer, with proceeds earmarked for US expansion. (Cosmetics Business)

    Dolce & Gabbana Beauty targets up to 70 boutiques. CEO Gianluca Toniolo has outlined up to 70 independent beauty boutiques worldwide and a double-digit growth target for 2026, according to Cosmetics Business. (Cosmetics Business)

    L'Oréal and Avolta set 10% refillable fragrance goal. L'Oréal Travel Retail and Avolta have signed a sustainability-linked business plan targeting 10% refillable fragrance solutions at travel hubs by 2030, per Cosmetics Business. (Cosmetics Business)

    Also moving today:

    Dermalogica CEO Aurelian Lis to Step Down After a Decade (Global Cosmetics News)

    Chanel Continues Board Restructuring as Bruno Pavlovsky Steps Down (Global Cosmetics News)

    Substance of Light, a UV Skin Care Brand, Wins the First Sephora Prize for Emerging European Brands (WWD Beauty, Yahoo News)

    Jennifer Lawrence is breaking into beauty with her own hair care brand Mes° (Cosmetics Business)

    From Olaplex to Oribe, hair care brands are targeting ‘bond repair fatigue’ (Cosmetics Business)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  7. Galderma's $1.5 Billion Move on ZO Skin Health

    Show notes

    Galderma agrees to buy ZO Skin Health for $1.5 billion. Galderma says the deal strengthens its medical skincare position, putting an announced price on a physician-dispensed brand. (Premium Beauty News)

    Piper Sandler teen survey reports five percent rise in beauty spend. Teen skin care and cosmetics outlay rose five percent, and Rhode entered the rankings for the first time. (WWD Beauty, Yahoo News)

    Douglas Group names Jean-Marc Bellaiche chief executive. Europe's largest beauty retailer changes leadership on November 1, putting brand partners in front of a new decision-maker. (Cosmetics Business, Premium Beauty News)

    Shiseido sues Shein over sales outside authorized network. Shiseido seeks more than EUR 2.6 million in damages in a case reported as a test of selective distribution terms. (Premium Beauty News)

    Also moving today:

    CJ Olive Young Expands K-Beauty Distribution Through Sephora in Southeast Asia and Hong Kong (Global Cosmetics News)

    Foreign beauty brands retain stronghold in China (asianews.network, China Daily)

    Victoria’s Secret to leverage fashion show to promote beauty expansion and first-ever skin-care partnership (Glossy)

    L'Occitane enters longevity with ‘new approach’ to ageing inspired by 25 years of research (Cosmetics Business)

    Mane to invest EUR 45 million in new Fragrance Design Centre in France (Premium Beauty News)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  8. Brussels Clears Kimberly-Clark's $40B Kenvue Deal, With Divestitures

    Show notes

    EU clears Kimberly-Clark's Kenvue deal with divestments. Global Cosmetics News reports the European Commission approved the US$40 billion acquisition on condition that several feminine hygiene brands are sold, setting the terms for the largest personal-care combination now in play. (Global Cosmetics News)

    Galderma to buy ZO Skin Health for US$1.5 billion. Galderma has signed an agreement to acquire the US physician-dispensed skincare brand, per Global Cosmetics News, placing an aesthetics-channel label inside a dermatology group. (Global Cosmetics News)

    Shiseido unit sues Shein in France over cosmetics sales. Beauté Prestige Internationale has filed a €2.6 million unfair-competition claim over sales outside its authorised network, according to Global Cosmetics News, testing how selective distribution holds up against marketplaces. (Global Cosmetics News)

    French cosmetics exporters report China customs delays. Industry association Cosmetic Valley links slower clearance into China to trade tensions over European fast-fashion import restrictions, per Global Cosmetics News. (Global Cosmetics News)

    Also moving today:

    Givaudan Stock Surges, Symrise Opens Scent Center in Singapore (WWD Beauty)

    Shein UK Sales Rise 26 Percent to £2.58 Billion, Overtaking Asos (Global Cosmetics News)

    PPWR: What UK beauty manufacturers need to know about exporting to Europe (Cosmetics Business)

    El Niño Disrupts Indonesian Palm Oil Supply Chains as Rivers Run Low (Global Cosmetics News)

    Estée Lauder places Kilian Paris and Frédéric Malle under the leadership of Guillaume Gellusseau (FashionNetwork.com)

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    4 min
  9. Dior Reshuffles Its Board Before the Arnault Restructuring

    Show notes

    Christian Dior Names Two New Board Members. Global Cosmetics News reports Dior has seated Xavier Musca and Tony Estanguet ahead of a restructuring of the Arnault family's Dior and LVMH holdings. (Global Cosmetics News)

    Estée Lauder CEO Describes Culture Overhaul. In an interview with WWD, chief executive Stéphane de La Faverie sets out how he is reshaping the company's internal culture during its turnaround. (WWD)

    Monthly Roundup Tracks Beauty M&A Activity. Global Cosmetics News reports private equity and multinational consumer-goods buyers continuing to target established beauty, personal-care and wellness businesses. (Global Cosmetics News)

    India's Beauty Distributors Build Out B2B Arms. Fortune India reports Nykaa and Shoppers' Stop are expanding the distribution layer that sets terms for international brands in a roughly $23 billion market. (FortuneIndia)

    Also moving today:

    Argos expands marketplace beauty offering with K-beauty favourite Medicube and Dermalogica (Cosmetics Business)

    Symrise inaugurates new Grasse site for natural fragrance ingredients (Premium Beauty News)

    IFF develops Aquascent, a new water-based fragrance technology (Premium Beauty News)

    AS Watson Group appoints Katinka Ruikes as Managing Director of Kruidvat Belgium (Premium Beauty News)

    Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics (Cosmetics Business)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    4 min
  10. Boots Sold for $8.9 Billion

    Show notes

    Fairfax, Wittington Agree US$8.9 Billion Boots Deal. The two investment firms have agreed to buy the UK beauty and pharmacy retailer in a deal the parties value at about US$8.9 billion including assumed debt, putting No7 and the store estate under new ownership. (Global Cosmetics News)

    Prestige Beauty Brands Move Onto Amazon, Strategist Says. Charlotte Tilbury and Estée Lauder are among premium names now listing on Amazon, raising the question of which assortment, pricing and content controls brands carry with them. (Cosmetics Business)

    South Korea Launches IP Protection Push For K-Beauty Exporters. Seoul is setting up a joint government initiative against overseas counterfeiting and trademark squatting aimed at small and mid-sized exporters, positioning IP enforcement as export infrastructure. (Global Cosmetics News)

    Merit Adds Second Fragrance With Perfumer Dominique Ropion. The complexion-led brand's New Wave L'Extrait de Parfum extends it further into scent, a move its CEO describes as establishing Merit as a multicategory lifestyle brand. (WWD Beauty, Cosmetics Business)

    Also moving today:

    Biologique Recherche’s CEO Has Exited, Sources Say (WWD Beauty)

    Kiehl’s opens European flagship in the heart of London (Cosmetics Business)

    Nutrafol Expands Hair Health Portfolio With Launch of Strand Serum (WWD Beauty)

    Annette Green, Former Fragrance Foundation President, Dies at 102 (WWD Beauty)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    4 min
  11. Boots Sold for $8.9B, and South Korea Stamps Its Brands

    Show notes

    Boots set for $8.9bn sale to Wittington Investments. Trade press reports the UK's largest pharmacy-beauty retailer is being acquired by the Weston family's Canadian arm, a shelf-space landlord changing hands. (Premium Beauty News, Cosmetics Business, WWD Beauty)

    South Korea launches 'K-brand' authentication against counterfeits. The president announced a state-run system to verify genuine Korean goods, adding a provenance layer for K-beauty exporters. (Premium Beauty News)

    Haus Labs apologises over bronzer shade range. Lady Gaga's brand issued a public apology after creator criticism of its new bronzer's shade depth, a reminder of the pre-launch inclusivity check. (Cosmetics Business)

    CeraVe looks to India for climate-stress skin care. The L'Oréal-owned brand says Indian consumers' heat, humidity and pollution exposure is informing its approach to skin health. (Cosmetics Business)

    Also moving today:

    Shein Operating Profit Falls 53 Percent in First Results Since IPO (Global Cosmetics News)

    Superga Beauty commits EUR 15 million to transform skin and hair care factory (Premium Beauty News)

    Everyone Is About to Be Talking About J-Beauty Haircare, and It's Already at Target and Ulta (The Fresno Bee)

    Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign (Cosmetics Business)

    How Unilever sees the line between beauty and wellness blurring (Glossy)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  12. Korea's $7bn Record, and Travel Retail's Conversion Gap

    Show notes

    Korean cosmetics exports hit record $7 billion. South Korean cosmetics exports reached a record US$7 billion in the first half of 2026, per Global Cosmetics News, with US demand named as the main driver. (Global Cosmetics News)

    Travel retail sees rising traffic, falling spend. WWD Beauty reports foot traffic is up but spend is down in travel retail, shifting the channel from a volume story to a conversion one. (WWD Beauty)

    Cosmetics Business tracks 2026 beauty brand closures. Cosmetics Business has updated its running tally of beauty brands that have closed or entered administration in 2026, including several celebrity-backed labels. (Cosmetics Business)

    Similarweb data: founder-led and value brands lead traffic growth. WWD Beauty, citing Similarweb, reports beauty's fastest DTC traffic growers fall mainly into two groups: founder-led brands and affordable ones. (WWD Beauty)

    Also moving today:

    Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora (Cosmetics Business)

    Breakingviews - COMMENTARY: LVMH's $167 bln unravelling faces tricky restitch (Reuters)

    Clicks Group Takes Control of Premium Beauty Retailer ARC (Global Cosmetics News)

    Amorepacific India Creates Premium Division for Laneige and Sulwhasoo (Global Cosmetics News)

    Beautyworld Dubai celebrates 30th edition with AI scents and global beauty icons (The Express Tribune)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  13. L'Oréal Hires Restructuring Advisers Over Talc Suits

    Show notes

    L'Oréal weighs separating US chemical liabilities, WSJ reports. The Wall Street Journal reports L'Oréal has hired restructuring advisers over talc and ingredient claims, a route other beauty companies with similar exposure will be watching. (NST Online)

    Boots nears US$9 billion sale to Weston family arm. Sycamore Partners is reported to be close to selling the UK pharmacy and beauty retailer, which would put one of Britain's largest beauty doorways under new ownership. (Global Cosmetics News, Cosmetics Business)

    Fortune: ex-L'Oréal roll-up down to Milk Makeup, sales off 57%. A $1.2 billion plan to build a global beauty group now rests on one brand with falling sales, per Fortune, a data point for anyone weighing indie beauty M&A. (Fortune)

    e.l.f. adds own-brand fragrance and body care with e.l.f. POP. Cosmetics Business reports the parent of e.l.f. Cosmetics is extending its mass-price portfolio into two adjacent categories after earlier perfume collaborations. (Cosmetics Business)

    Also moving today:

    Dr.G Expands US Distribution with TikTok Shop Launch (Global Cosmetics News, https://www.personalcareinsights.com, Premium Beauty News)

    The facelift: How homegrown D2C challengers are forcing L'Oréal to rewrite its India playbook | Company Business News (mint)

    Anjac Health & Beauty unveils dedicated offering for GLP-1 users (Premium Beauty News)

    Coty appoints Kara Langan General Manager of Consumer Beauty US to ‘strengthen’ the business (Cosmetics Business, Global Cosmetics News)

    Italy's beauty retail chain Pinalli acquired by Borletti Group (Premium Beauty News)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  14. Sephora Opens 100 Doors Inside Marks and Spencer

    Show notes

    Sephora adding 100 shop-in-shops at partner retailer. TheStreet reports a 100-store shop-in-shop expansion for Sephora, pointing brand and channel teams toward doors inside partner retail rather than standalone stores. (TheStreet, The Kansas City Star, Global Cosmetics News)

    Nine US lawmakers press Revlon on FDA findings. Congress has written to Revlon's CEO over an FDA warning on quality control at its North Carolina plant, moving a regulatory finding into political scrutiny. (Global Cosmetics News)

    Coty names Kara Langan US consumer beauty chief. Glossy reports Coty is rebalancing creator and traditional advertising and restoring Sally Hansen support alongside the appointment. (Glossy)

    Amorepacific invests in biotech firm Junevity on skin ageing. Global Cosmetics News reports a development partnership plus a venture investment, pointing to the biotech route into anti-ageing claims. (Global Cosmetics News)

    Also moving today:

    rhode makes European retail debut at Sephora in 19 countries (Premium Beauty News)

    Vyrao acquired by Tresalis, names founder Yasmin Sewell Chief Brand Officer (Cosmetics Business)

    EXCLUSIVE: Fable & Mane Names New CEO (WWD Beauty)

    EXCLUSIVE: Tate McRae Launches First Fragrance With Scent Beauty (WWD Beauty)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  15. Rhode Lands 500 Sephora Doors; P&G Pulls Braun Claims

    Show notes

    Rhode Enters 19 European Markets Via Sephora. WWD Beauty reports Rhode is launching across more than 500 Sephora doors in continental Europe, setting a distribution benchmark for celebrity-founded brands. (WWD Beauty, FinanzNachrichten.de)

    P&G Drops Braun IPL Claims After AGCM Inquiry. Cosmetics Business reports Procter & Gamble withdrew advertising claims for a Braun hair-removal device after Italy's competition authority opened an investigation, raising the substantiation bar for beauty-tech marketing. (Cosmetics Business, Global Cosmetics News)

    The Outset Ceases Trading After Four Years. Cosmetics Business reports the skin-care brand co-founded by Scarlett Johansson has stopped trading, a closure that marks the cost side of the founder-led model. (Cosmetics Business)

    Borletti Group Acquires Italian Beauty Retailer Pinalli. WWD Beauty reports Borletti Group has taken over Pinalli, moving a 100-plus-store Italian chain with a growing private label into institutional ownership. (WWD Beauty)

    Also moving today:

    Inside Sephora’s Marks & Spencer and U.K. Strategy (WWD Beauty)

    Exclusive: Jo Malone London launches at Space NK to drive UK growth (Cosmetics Business)

    What Makes a Beauty Shopper Buy? (WWD Beauty)

    EXCLUSIVE: Kiehl’s Brings Experiential European Flagship to London’s Carnaby Street (WWD Beauty)

    Dubai Gets Its First Niche Perfumery Fair With Notes Dubai (WWD Beauty)

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    5 min
  16. Sephora Lands 100 M&S Doors

    Show notes

    Sephora to open beauty halls inside M&S. WWD Beauty reports Sephora will launch inside Marks & Spencer in spring 2027, putting up to 100 new UK doors in play for brands. (WWD Beauty, Daily Record, modaes.com)

    US and China agree tariff cuts on $30 billion of trade. Global Cosmetics News reports cosmetics sit on China's tariff-cut list, which would lower landed costs for US beauty exporters. (Global Cosmetics News)

    Celebrity beauty brands close as others scale. WWD Beauty reports several celebrity lines shuttered this year while Rhode and Rare Beauty grew, prompting scrutiny of what separates them. (WWD Beauty)

    Ingredient-led brands lead Amazon beauty in August. WWD Beauty reports clinical, ingredient-driven skin and hair brands took the platform's top 10 slots in August. (WWD Beauty)

    Also moving today:

    Molton Brown launches Scent Pavilion retail concept in UK (Cosmetics Business)

    Multigenerational Campaigns Drive Major Gains for Top Brands (WWD Beauty)

    Lip liners rise as lip fillers fall: How this make-up product found a new era of growth (Cosmetics Business)

    Diane Perfect Beauty Expands US Distribution with Target Launch (Global Cosmetics News)

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    5 min
  17. L'Oréal Cleared for India, Shinsegae Lands in New York

    Show notes

    India clears L'Oréal's Innovist acquisition. The Competition Commission of India has approved L'Oréal India's purchase of Innovist parent Onesto Labs, giving the group ownership of a digital-native brand portfolio in a market reported at around US$30 billion. (https://www.personalcareinsights.com)

    Shinsegae opens New York pop-up for K-beauty brands. The Korean department store operator will run a monthslong Hyper Ground pop-up in New York carrying more than 30 K-beauty brands, most without existing U.S. retail distribution. (WWD Beauty)

    Drunk Elephant's adult repositioning remains unproven. Cosmetics Business examines whether the Shiseido-owned skin care brand's move away from a teen audience is working, an outcome not yet confirmed. (Cosmetics Business)

    Gulf fragrance brands target Latin America. Fragrance accounts for a reported 65% of beauty sales in Latin America, drawing Arabic fragrance houses toward the region and raising the profile of Beautyworld Middle East as a meeting point. (Premium Beauty News)

    Also moving today:

    Chanel Names Lucia Pieroni to Top Makeup Role (WWD Beauty)

    Unilever Ventures invests in hair care brand Arey to drive longevity innovations (Cosmetics Business)

    Caroline Hirons’ masterplan to make Skin Rocks a household beauty brand (Cosmetics Business)

    Landmark Study Proves Critical Inequalities to Dermatological Care Worldwide (WWD Beauty)

    Fenty Skin, Glow Recipe and Huda Beauty’s eye patch packaging ‘K-drama’. What do the experts think? (Cosmetics Business)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  18. Sephora Tests TikTok Shop, and a 2027 Silicone Clock

    Show notes

    Sephora reported to be testing TikTok Shop. Glossy reports the LVMH-owned retailer is trialling a presence on TikTok Shop, putting a prestige retailer inside a channel that also sells direct to its own customers. (Glossy)

    Formulators face 2027 EU limits on D5 and D6 silicones. Cosmetics Business reports new EU restrictions on the cyclosiloxanes D5 and D6 take effect in 2027, putting foundation reformulation on a fixed clock. (Cosmetics Business)

    India's competition regulator clears L'Oréal's Innovist deal. The Competition Commission of India has approved L'Oréal India taking 100% of Onesto Labs, parent of digital-first personal-care platform Innovist, removing the regulatory step on the transaction. (storyboard18.com)

    India mandates vegetarian labelling on cosmetics and toiletries. Global Cosmetics News reports new Indian packaging rules require vegetarian or non-vegetarian origin labelling on cosmetics and toiletries, including soap, shampoo and toothpaste. (Global Cosmetics News)

    Also moving today:

    Novo Nordisk Eyes Hair Loss as Potential New Growth Category (Global Cosmetics News)

    Interparfums scores Puma global fragrance license (Cosmetics Business)

    Extravaganza Beauty acquires British haute perfumery house Roja London (Premium Beauty News)

    The Top 10 Wellness Brands by Share of Sales at Ulta Beauty (WWD Beauty)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  19. Puma's Ten-Year Fragrance Bet, and a Formula Published in Full

    Show notes

    Interparfums Signs Ten-Year Puma Fragrance License. WWD Beauty reports a decade-long licensing deal putting Puma into fragrance, with product not due until 2027, a marker of how far sportswear brands are extending into licensed scent. (WWD Beauty)

    Macquarie PE to Buy Korean Manufacturers Hwasung and Nowcos. Global Cosmetics News reports a roughly KRW 300 billion deal for two K-beauty contract manufacturers, a signal of private-equity interest in the ODM layer supplying global brands. (Global Cosmetics News)

    Henkel Names Christoph Kaul CEO of Olaplex. Global Cosmetics News reports Kaul succeeds Amanda Baldwin months after Henkel's US$1.4 billion acquisition, the first read on how the group will run the prestige hair brand. (Global Cosmetics News)

    Nip + Fab to Publish Formula and Cost Breakdown for New Line. Cosmetics Business reports the brand will disclose full formula, testing and price data for its three-product skin care range The Fix, testing disclosure as a positioning tool. (Cosmetics Business)

    Also moving today:

    Annick Goutal Makes U.S. Comeback With Bloomingdale’s Launch Under Interparfums Luxury Brands (WWD Beauty)

    Unilever Sells Zwitsal to Royal Sanders as Portfolio Reshaping Continues (Global Cosmetics News)

    Arey Secures Series A Funding Led by Unilever Ventures (WWD Beauty)

    Kenneth Cole partners with Joe Jonas for INSPIRE fragrance launch (Cosmetics Business, WWD Beauty)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    5 min
  20. Olaplex Names Henkel's Kaul CEO

    Show notes

    Olaplex names Christoph Kaul chief executive. Cosmetics Business reports Olaplex has replaced Amanda Baldwin with Christoph Kaul, whose remit is innovation, the first leadership change since Henkel's reported $1.4 billion acquisition. (Cosmetics Business)

    Dermatica to close US operations this year. Cosmetics Business reports the UK personalised skincare brand will exit the US permanently before year-end, about five years after entering the market. (Cosmetics Business)

    Ulta Beauty to carry Midi Health supplements. Glossy reports Ulta is adding women's telehealth company Midi Health, bringing GLP-1 and cortisol supplements onto shelves as the retailer extends its wellness assortment. (Glossy)

    Interparfums extends Cavalli fragrance licence to 2046. Cosmetics Business reports Interparfums and Marquee Brands have extended the exclusive worldwide licence for Roberto Cavalli and Just Cavalli fragrances by 20 years. (Cosmetics Business)

    Also moving today:

    Nuxe appoints Christine Delfaut-Sara as its new CEO (Premium Beauty News)

    AFP.com (AFP.com, FinanzNachrichten.de)

    Unilever leans into AI for 'new era' of beauty innovation (Premium Beauty News)

    Tommy Hilfiger taps Camila Cabello for first prestige women’s fragrance launch in more than a decade (Cosmetics Business, WWD Beauty)

    Biotech hair brand Vegamour snapped up by KVD Beauty owner Belle Brands (Cosmetics Business)

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