Best of Book Marketing

With special guest, bestselling author, Christine Gunderson.

Podcast interviews, virtual book events, social media videos: like it or not, every author will end up on camera to promote their books. And while talking on camera may not come naturally, it's a skill every author can learn.

Christine Gunderson joins us to share how to prepare for interviews! Christine is an Amazon bestselling author, a former TV anchor and reporter, and a former Capitol Hill press secretary and communications director.

In this episode, we cover everything authors need to know to prepare for the interview before hand, and how to navigate the conversation once it starts.

You are the best person to talk about your book. Listen to this episode to learn how to shine when discussing it in an interview.

Check out ⁠Christine's novels!⁠

⁠Life is Lifey ⁠Merchandise⁠ store⁠(supports the podcast)

⁠⁠Episode page on our website⁠⁠ (with full transcript and more)

⁠⁠Join our Substack⁠⁠ for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

We break down how authors can use podcast guesting as a powerful, low-cost strategy to reach readers. Step by step, we'll walk through how to use podcast guesting as an author marketing strategy: how to find the right shows, what makes a great pitch, how to prep for the interview, and what to do afterward to get the most mileage out of it.

Whether you're a debut author or a few books in, this episode gives you a practical roadmap for turning podcast interviews into a real engine for author visibility.

⁠⁠Episode page on our website⁠⁠ (with links to tools referenced, full transcript and more)

⁠Life is Lifey ⁠Merchandise store⁠⁠ ⁠(supports the podcast)

⁠⁠Join our Substack⁠ ⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

We've covered so many amazing marketing topics for authors in second season of The Best of Book Marketing Podcast, from Facebook and Amazon ads, to book covers, author branding, and what to do to boost slow book sales.

In this episode, we recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!

https://www.tiktok.com/@paulettestoutauthor

Life is Lifey Merchandise store ⁠(supports the podcast)

⁠Episode page on our website⁠ (with full transcript and more)

⁠Join our Substack⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

With special guest, USA Today and Wall Street Journal bestselling author, Pamela Kelley.

In this episode, specially timed for Women's Fiction month in June, we dive into all things book marketing for women's fiction.

Pamela Kelley is a USA Today and Wall Street Journal bestsellingauthor of women's fiction, family sagas, and suspense.

She has published both traditionally and indie, and willjoin us to share insights about how to succeed when marketing Women's Fiction.

Check out Pamela's novels!

Life is Lifey Merchandise store(supports the podcast)

Episode page on our website (with full transcript and more)

Join our Substack for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.

In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.

We'll walk through how we think about author brand and why consistency matters more than perfection. We also dig into the practical side — colors, fonts, whether you actually need an author tagline.

Whether you're pre-published or already have books in the world, this episode is guaranteed to inspire some new ideas!

Check out our Life is Lifey Merchandise- supports the podcast!

Episode page (with links to all books and resources mentioned in the episode)

⁠Join our⁠ Substack⁠⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Before and After the Book Deal Bookand Substack by Courtney Maum

Vineyard Melodyby Namratha Stanley

With special guest, Jean M Grant.

Author journeys take many turns, and a huge one is when you get your rights back from your publisher.

In this episode, we discuss what to do after getting your publishing rights back. Where to start, what it means for marketing, and whether it's worth the rights reversion effort (Hint, it probably is!).

Jean’s Author Toolbox - with her Google doc with step by step help on rights reversion (How to Self-Publish a Re-Released Book)

Check out Jean's novels!

Life is Lifey Merchandise store(supports the podcast)

Episode page on our website(with full transcript and more):

⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden?

On this episode of The Best of Book Marketing Podcast, we cover author websites from A to Z, leaving you ready to tackle this important business asset with confidence.

⁠Join our⁠ Substack⁠⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Episode Sponsor:

12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book.

⁠⁠⁠⁠Join the waitlist⁠⁠⁠⁠for next time, or ⁠⁠⁠⁠full program info here⁠⁠⁠⁠.

With special guests Christine Gunderson and Gabi Coatsworth.

We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief.

Christine Gunderson is an award-winning, Amazon bestselling author. Gabi Coatsworth is an award-winning British-born author

They'll share what worked, what they'd cut without hesitation, and what they'd tell their debut selves.

⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Connect with Christine Gunderson.

Connect with Gabi Coatsworth .

Episode Sponsor:

12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book.

⁠⁠⁠Join the waitlist⁠⁠⁠for next time, or ⁠⁠⁠full program info here⁠⁠⁠.

We love our book babies, but sometimes they don't sell as well as we'd hope.

In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it’s the book!

We'll cover lots of practical ideas to help get your book sales back on track.

Episode Sponsor:

12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book.

⁠⁠⁠

⁠Join our⁠ Substack⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Data Protection and Staying Safe as an Author, with special guest Liz McLaughlin.

As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities.

In this episode, we invite Liz McLaughlin to help us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns (viruses, getting water on your laptop anyone like Lainey!), we talk about how to keep copies of our work safe.

Liz has spent years supporting people through moments of stress, vulnerability, and uncertainty working as an information technology professional. With a background in psychology and social work, she brings a grounded, compassionate understanding of how emotions influence decision-making—and how scammers expertly exploit those moments.

Join our⁠ Substack⁠⁠ ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Episode Resources:

Writer Beware by Victoria Strauss

Weekly Writer Support Group- cohosted by Lainey Cameron and Charlotte Dune:

Support Liz McLaughlin's work:Amazon author page

The Supernova CycleSeries of books

Episode Sponsor:

12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book.

⁠⁠Join the waitlist⁠ ⁠for next time, or ⁠⁠full program info here⁠⁠.

With special guests, Kimberly Belle and Saleema Ishq.

Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books.

Kimberly Belle is the Edgar Award winning, USA Today & internationally bestselling author with over one million copies sold worldwide. Her titles include The Paris Widow, The Marriage Lie, a Goodreads Choice Awards semifinalist for Best Mystery & Thriller, and the co-authored #1 Audible Original, Young Rich Widows series.

Saleema Ishq is a former copywriter turned award-winning thriller author who accidentally fell in love with book marketing while launching her debut novel. Since then, she’s sold thousands of books, grown a TikTok community of 16k+, and picked up a few awards and media shoutouts along the way (all without burning out or selling out).

Join our⁠ Substack⁠ ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Episode Resources:

Killer Author Club, a bi-monthly, 30-minute author interview series and podcast hosted by NYT and USA-Today bestselling authors Heather Gudenkauf, Kimberly Belle, and Kaira Rouda

5 Steps to an Author Brand (That Feels Like YOU) by Saleema Ishq

Readers Coffee Housereader community on Facebook

Episode Sponsor:

12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book.

⁠Join the waitlist⁠for next time, or ⁠full program info here⁠.

With special guest, Damon Freeman of Damonza.

Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone.

In this episode, we get book cover design tips from the experts at Damonza. They're the talented team that just remade the cover of Lainey's debut, The Exit Strategy.

Get behind-the-scenes details on Lainey's experience recovering her book so you can choose a cover that's right for your book or give useful feedback to your designer.

Join our⁠ Substack ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Free book cover review , and Genre Cover Trend Guides from the team at Damonza.

Episode Sponsor:

12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book.

Join the waitlist for next time, or full program info here.

With Special Guest, Janet Margot

Many authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media.

As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you.

If you want a truly expert take on Amazon Ads for authors from the person who used to run them at Amazon, tune in to discover how to make this unique book marketing channel work for you.

Join our⁠ new ⁠Substack ⁠⁠for live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Join ⁠Janet Margot's newsletter⁠ to hear about her offerings.

Episode Sponsor:

Write Your Story in the Heart of Mexico!

Lynne Golodner is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building.

Join Lynne’s ⁠⁠San Miguel de Allende Writer’s Retreat ⁠- January 17-24, 2026⁠

Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure!

This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write.

Lainey's Marketing Program for Authors!

Building a successful book launch is possible as a new author—even without a massive social media following.

In the 12 Weeks to Book Launch Success mastermind program, Lainey works one on one with a group of authors and help you create a plan to successfully launch your book.

And there's a scholarship program!

All the info here! ⁠12 Weeks to Book Launch Success

AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more.

In this episode of The Best of Book Marketing Podcast, Lainey Cameron and Paulette Stout dive deep into the world of AI and share easy ways any author can harness the benefits without sacrificing your values.

If you've been curious about AI and how to make sense of it, you'll appreciate this episode!

Join our⁠ new Substack ⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Episode Sponsor:

Join the ⁠San Miguel de Allende Writer’s Retreat ⁠- January 17-24, 2026, hosted by Lynne Golodner.

This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write.

With Special Guest, Heidi McIntyre

It's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books.

In this episode , we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre.

If you've consider running Facebook ads, you won't want to miss this episode!

Join ournew Substackfor live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Learn more about Heidi McIntyre's Coaching

Episode Sponsor:

Write Your Story in the Heart of Mexico!

Lynne Golodner is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building.

Join Lynne’s San Miguel de Allende Writer’s Retreat- January 17-24, 2026

Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure!

This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write.

We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores.

In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!

We’d love if you sent us future episode ideas or suggestions - tell us right here!

⁠⁠Join our newsletter⁠⁠⁠ ⁠and you'll always hear about new episodes and resources!

Visit our ⁠⁠⁠⁠⁠⁠episode page⁠⁠⁠⁠⁠⁠for all resources and links featured in this episode.

With Special Guests Laura Drake & Sharon Dukett

Marketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?

From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?

Join us for a frank conversation about the challenges and opportunities presented when marketing controversial books.

Laura Drake is a hybrid author of Women's Fiction and Romance. Her debut, THE SWEET SPOT, won the Romance Writers of America® RITA® award for Best First Book. She’s since published 10 more romances and 4 Women’s Fiction.

Sharon Dukett is an award-winning author who writes thrillers and memoirs. Her memoir, No Rules, won a gold medal in the Next Generation Indie Book Awards in Memoirs (Historical/Legacy). Her novel, The Shutdown List, won the 2025 Pencraft Winter Prize for Best Fiction – category Thriller.

Lainey's novel! ⁠⁠

The Exit Strategy is fun feminist fiction and a 15-time award-winner!

A powerful, entertaining, and uplifting story of how even the smartest and strongest women fall victim to manipulation, and how, supporting one another, they can fight back, and find friendship.

Winner of 15 book awards including Readers' Favorite, American Fiction Awards, National Indie Excellence.

⁠⁠Join our newsletter⁠⁠⁠and you'll always hear about new episodes and resources!

Visit our ⁠⁠⁠⁠⁠episode page⁠⁠⁠⁠ ⁠for all resources and links featured in this episode.

With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.

The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging!

In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.

Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook.

⁠Join our newsletter⁠⁠ and you'll always hear about new episodes and resources!

Visit our ⁠⁠⁠⁠episode page⁠⁠⁠ ⁠for all resources featured in this episode.

Paulette's new novel! ⁠⁠

⁠What We Give Away⁠⁠ ⁠by Paulette Stout (just released!)

In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life.

With Special Guest Camille Pagán, master-certified career and mindset coach and #1 Amazon Charts and Washington Post bestselling author of numerous novels.

Nothing in life goes as expected, and the same is true for our author journeys.

Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better.

Lainey and Paulette welcome the incomparable, Camille Pagán, to discuss how to successfully navigate career pivots and emerge stronger on the other side.

Join our newsletter⁠ and you'll always hear about new episodes and resources!

Visit our ⁠⁠⁠episode page⁠⁠ ⁠for all resources featured in this episode.

Episode Sponsor:

Alida Winternheimer is the author of ⁠The Story Works Guide to Writing series ⁠of craft books. She offers ⁠coaching⁠, editing and MFA-level writing workshops that focus on developing the writer while growing craft knowledge and skill.

And she has a special offer for friends of this podcast (10% off her Spring workshops if you use code BBMLOVE at ⁠www.wordessential.com/workshops⁠ !

Book Marketing Help from Lainey:⁠⁠⁠⁠⁠

12 Weeks to Book Launch Success⁠⁠ ⁠⁠is Lainey’s program to help authors successfully launch their book. ⁠⁠⁠⁠⁠⁠⁠Join the wait list⁠⁠ ⁠here⁠.⁠

Paulette's new novel! ⁠⁠

What We Give Away⁠ ⁠by Paulette Stout (just released!)

In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life.

Setting goals is a great way to ensure you're spending your precious time and resources on what matters. Join Paulette Stout and Lainey Cameron as they discuss tips for authors looking to set annual goals, including ways you can effectively measure along the way.

Your fearless hosts will also go over their personal goals for 2025, and spoiler alert--sometimes not doing something can be a goal too!

Book Marketing Help from Lainey:⁠⁠⁠⁠⁠ 12 Weeks to Book Launch Success⁠⁠ ⁠⁠is Lainey’s program to help authors successfully launch their book and a new group is starting on February 24th, 2025! ⁠⁠⁠⁠⁠⁠Join the wait list⁠⁠ ⁠here⁠.

Paulette's new novel! ⁠What We Give Away⁠by Paulette Stout (releases February 4th, 2025)

In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life.

Episode Sponsor:

Alida Winternheimer is the author of ⁠The Story Works Guide to Writing series ⁠of craft books. She offers ⁠coaching⁠, editing and MFA-level writing workshops that focus on developing the writer while growing craft knowledge and skill.

And she has a special offer for friends of this podcast (10% off her Spring workshops if you use code BBMLOVE at ⁠www.wordessential.com/workshops⁠ ! )

⁠⁠⁠⁠⁠⁠Join our newsletter⁠ ⁠and you'll always hear about new episodes and resources!

Visit our ⁠⁠⁠⁠episode page⁠⁠⁠ ⁠for all resources featured in this episode.

Got ideas for future guests and topics? ⁠⁠⁠⁠⁠⁠Send us your ideas here⁠⁠ ⁠⁠⁠⁠(or submit as a potential guest).

Plus, don't forget to subscribe to the podcast and leave a quick rating or review!