Beyond the Hood with Tractor Zoom

Meet Behind the Deal, a new Beyond the Hood series for equipment salespeople. Tyler Lowy joins Andy Campbell to share why he's launching it, what's coming first, and how to get involved. Episodes start in November.

Corn gave back most of its summer rally. The Farm Capital Investment Index hit its lowest reading of 2026. Dealer lots are cleaner, but sales pace is slowing in nearly every category. Andy Campbell breaks down what to watch heading into end-of-year buying season.

Every deal starts with a quote. But quoting is often a dealership's most overlooked bottleneck. In this live Tractor Zoom webinar, Andy Campbell sits down with Bob Ohnemus, Commercial Business Manager at AgRevolution, to talk through how a faster, more consistent quoting process speeds up sales and protects margin.

Corn just had its best month since April 2021 and was up 15% in August alone, above $5 for the first time since October 2023. But if you're expecting the equipment market to turn on a dime, the data says pump the brakes. Andy Campbell breaks down 4,600 dealer transactions from the Farm Progress Show floor, covering row crop tractor velocity, margin erosion on low-hour units, and why the corn-to-margin correlation isn't as clean as you'd think.

Two CNH equipment dealers in the Midwest, Kathryn Hesebeck of Johnson Tractor and Pat McCrabb of J.J. Nichting, join host Andy Campbell to make the case that the quote isn't paperwork you do after the sale. It is the sale.

Tractor Zoom's Hank Mandsager on where dealerships really stand with AI — and why culture, not technology, is the real bottleneck to getting ready.

RDO acquires True North. Horizon and Battle River merge in Canada. Zimmerer Kubota joins a larger group in Texas. Three deals in 30 days — and dealer profitability at a five-year low is the math underneath them all. Plus: the tariff cut that isn't moving prices, what 62 dealers named as their top concern, the "purpling" of CNH, and why this is looking like a K-shaped recovery.

Vi by visorPRO COO, John Schmeiser, joins Beyond the Hood to unpack how AI is easing the technician shortage and strengthening dealer service departments.

Dealers ranked combines their #1 concern on our June webinar poll — but the class 8 data doesn't fully back that up. Planter trade-ins just hit a three-year high. Utility tractors face an aging cliff this summer. And there's a new weakness forming in the $100K–$150K equipment range. Andy Campbell breaks down what we're seeing in the data vs. what we're hearing from the field.

Tyler Lowy has had more software conversations with equipment dealers than almost anyone in the industry. In this episode, he breaks down the Three Ps — People, Process, and Partnership — and what dealers most often get wrong before they ever sign a contract.

Deere beat estimates again, but large ag profits dropped 39%. Corn fell from $5 to $4.19 in five weeks. Tariffs on ag equipment dropped from 25% to 15%. Farmer sentiment is near lows. And grain carts are sitting on lots 35% longer. Andy Campbell covers the four stories dealers need to know heading into summer.

Brian Weaver, Director of Network Development North American Ag for CNH, pulls back the curtain on how CNH evaluates dealer health, what he's actually looking for the moment he walks into a store, and why the biggest operational gap at most dealerships has nothing to do with equipment.

Used equipment inventory is down 20% year over year, but sales velocity has dropped sharply in key categories. Andy Campbell breaks down what's moving, what's stuck, and where dealers should focus heading into summer.

Andy Campbell talks with Ryan Roossinck on what makes equipment listings stop the scroll, why storytelling sells tractors, and what dealers can learn from the way buyers actually shop today.

Grain cart days on lot are up 35%, 4WD drive values continue to weaken, and compact construction remains solid. Andy Campbell digs into the equipment data heading into summer 2026.

AgRevolution CEO Stacy Anthony shares how to lead change across dealership locations, build aligned partnerships, and use technology to close deals faster — on Beyond the Hood by Tractor Zoom.

CNH and AGCO just dropped Q1 earnings, and the contrast is striking. One saw profits collapse; the other beat the Street. Meanwhile, corn is flirting with $5, used equipment supply is tightening in key categories, and compact construction keeps emerging as a bright spot. Andy Campbell unpacks what it all means for dealers right now.

Tractor Zoom Product Manager Jeff Gutierrez joins Andy to discuss how Anvil Pro Quote was built, how the Product team works with customers, and what's coming next for equipment dealers.

Inventory is tighter and auction values are climbing, but low-hour tractors are sitting longer than ever. Andy Campbell breaks down what's really moving in the row crop tractor market this spring and what dealers should do about it.

Macroeconomic insights for dealers for April 2026. The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery.

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