Book Marketing Simplified

Have a book you published a few years ago that's barely selling anymore? You might be wondering if you've missed your chance to get it in front of readers.

Here's something I wish more authors understood: your book's potential doesn't disappear when the launch is over. And just because a book is older doesn't mean readers have lost interest in it.

If you've been wondering whether it's worth marketing an older book again, this episode will give you a fresh perspective on what's possible and where to go from here.

LINKS

FREE Book Marketing Blueprint: https://jennbkmkt.ing/blprntpc

Your posts are getting views, people are engaging, and maybe you're even gaining followers. So why isn't any of that turning into book sales?

It's frustrating when you're putting so much effort into creating content but can't see a connection between that work and your actual book sales.

But what if getting more attention isn't what you need? In this episode, we're looking at the disconnect that so many authors overlook, and why the answer might have less to do with what you're posting than you think.

Links

90-Day Book Sales System

FREE Book Marketing Blueprint

Ever follow another author's book marketing advice, put in all the work, and wonder why you're not seeing the same results?

It's easy to feel like you're missing something when everyone seems to have a different answer about what you should be doing to sell more books. But what if the advice you've been following isn't necessarily wrong? What if it just isn't right for YOU?

In this episode, we're talking about how to stop second-guessing your marketing decisions, tune out the noise, and finally feel more confident about where you're spending your time and energy.

Links

FREE Book Marketing Blueprint

You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon?

In this episode, Jenn will show you how to think about your pre-publication content so it builds interest naturally and gives the right readers a reason to keep paying attention long before launch day.

LINKS

Episode 120: "How to Identify Your Ideal Reader When No One Has Read Your Book"

New Author Marketing Playbook

You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode, we’re talking about what comes next, how to think about disappointing launch results, and why your book may have far more life ahead of it than you realize.

Links

90-Day Book Sales System

FREE Book Marketing Blueprint

If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help.

Links

New Author Marketing Playbook

FREEBook Marketing Blueprint

If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place.

Links

FREE Book Marketing Blueprint

If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to reach.

Links

90-Day Book Sales System

If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next?

In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or figure out whether paid advertising is worth it, this episode will help you make a much smarter decision before putting money behind your marketing.

Links

90-Day Book Sales System

FREE Book Marketing Blueprint

If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book successfully. Jenn breaks down how authors can build a recognizable, trustworthy author brand by focusing on the reader, the book, and the ideas or emotional experience surrounding it. If you’ve been searching for how to market a book without social media burnout, how to sell books without sharing your personal life, or how to build an author platform while staying private, this episode will show you what to do instead.

Links

FREE Book Marketing Blueprint

90-Day Book Sales System

If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops working, and determine what actually needs your attention. Plus, she shares how one author’s analytics revealed that the platform she thought she needed to prioritize wasn’t the one driving readers to her books and email list. Before you change your entire book marketing strategy, use this process to stop guessing and find the real problem.

LINKS

Download theBook Marketing Blueprintfor free!

If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully.

LINKS

The Book Marketing Blueprint

The New Author Marketing Playbook

Done-WITH-You Sessions

If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over.

Links

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel.

Links

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why.

LINKS

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up.

LINKS

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't land, and what needs to be in place before any strategy can do its job. No overselling, no shortcuts, just an honest conversation about what's different when marketing is built on the right foundation.

Links

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

Watch the video on YouTube

This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos around marketing. And what actually changes when you have a clear system underneath everything you create. If you've been telling yourself you'll get serious about this when things slow down, this one is worth your time right now.

Links

Book Marketing BlueprintFREE download

The 90-Day Book Sales System

If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers.

Links

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

Social Growth Sessions

Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not selling, this episode is going to name exactly what's getting in the way.

LINKS

90-Day Book Sales System

Done-WITH-You Sessions