Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If your entire Black Friday marketing strategy is to throw together a last-minute discount, post it on Instagram, and hope someone books a photography session, we need to talk. Because Black Friday can be a HUGE opportunity for your photography business, but only if you're approaching it with an actual plan.

In this episode, I'm walking you through how I would plan a Black Friday campaign for my photography business from start to finish. We're talking about creating photography Black Friday offers that don't require slashing your session prices, using bonuses and bundles to increase the value of your offers, building anticipation with a waitlist, and creating real urgency without sounding pushy or salesy.

I'll also share why your Black Friday photography promotion shouldn't rely entirely on social media, how to use email marketing to turn interested followers into paying clients, and why calculating your actual profit BEFORE launching a sale is one of the most important steps photographers tend to skip.

Whether you're a family photographer looking to pre-book next year's sessions, a senior photographer planning a special offer, or a wedding photographer wanting to increase bookings during the holiday season, this episode will help you create a Black Friday photography marketing strategy that actually makes sense for your business.

Because the goal isn't to book more photography sessions by charging less. It's to create an offer your ideal clients are excited to purchase while protecting your profit margins.

Link Mentioned:

• Explore the Fully Booked Method — Create a strategic photography marketing plan that helps you book clients consistently throughout the entire year, not just during Black Friday.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If you've been wondering whether email marketing is still worth your time as a photographer in 2026, the answer is YES. But some of the email marketing advice you've been following for years might actually be working against you.

In this episode, I'm breaking down five surprising email marketing findings from a recent Flodesk workshop and what they mean for your photography business. We're talking about email subject lines that could be hurting your open rates, whether emojis actually help, the best days to send marketing emails, and why having a smaller, engaged email list might be more valuable than thousands of subscribers who never open your emails.

I'll also share why email marketing for photographers is about so much more than announcing mini sessions or sending booking reminders. When you have the right email marketing strategy in place, you can stay connected with past clients, nurture potential photography clients, and create more consistent bookings without relying entirely on Instagram or Facebook.

If you're trying to figure out how to build an email list for your photography business, improve your email open rates, or turn email subscribers into paying photography clients, this episode will help you stop guessing and start paying attention to what actually works for YOUR audience.

Links Mentioned:

• Try Flodesk and get 20% off your first year — Sign up through my link to receive an exclusive bonus resource (details coming soon!).
• Explore the Fully Booked Method — Learn how to turn your email marketing into part of a complete strategy for booking more photography clients.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If you opened your calendar and realized you have ZERO photography sessions booked, your first instinct might be to panic, lower your prices, run a sale, or completely rethink your marketing strategy.

But an empty calendar doesn't automatically mean your photography business is failing and you probably don't need to blow everything up to start getting bookings again. In this episode, I'm walking you through five photography marketing moves you can make right now when bookings are slow.

Because sometimes the answer to how to get more photography clients isn't MORE marketing. If people are already finding your business and inquiring but aren't actually booking, the problem could be somewhere inside your booking funnel and sending even more people into a broken process isn't going to fix it.

So before you slash your photography prices, throw together a last-minute mini session, or spend six hours redesigning your website, start here. These five photography marketing ideas will help you figure out what actually needs your attention and give you practical steps you can take this week to start creating momentum and booking more photography sessions.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If your photography marketing strategy has mostly consisted of posting on Instagram, sharing in Facebook groups, and hoping the right people see it, it might be time to look a little closer to home.

In this episode, I'm sharing three local collaboration ideas for photographers that I've actually used in my own business to get in front of new people, build relationships with other business owners, and create more opportunities for referrals. And the best part? You don't need a huge audience, a complicated marketing funnel, or a massive advertising budget to make them work.

If you're looking for ways to get more photography clients, increase your local visibility, build a photography referral network, or simply become the photographer people in your community actually know and recommend, this episode will give you practical photography marketing ideas you can start using right now.

Because sometimes the best way to grow your photography business isn't another Reel, trend, or social media strategy. It's becoming known by more of the right people in your own community.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If scrolling social media leaves you with that little drop in your stomach, like everyone else is somehow further along than you, I made this episode for you. Not because you're actually behind. Because comparison has been telling you a story about your business that simply is not true.

Today I'm walking you through exactly how comparison works against you, why someone else's win is never proof that there's less room for you, and the one shift that has made the biggest difference in my own business this year. If you're ready to stop measuring your journey against everyone else's highlight reel and start trusting your own timeline again, this episode is for you.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If the word "upsell" makes you feel a little salesy just reading it, I made this episode for you. Not because you need to become an IPS photographer or start running sales appointments. Because there's a whole hybrid way to bring in more revenue from the sessions you've already booked, and most photographers are missing it without even realizing it.

Today I'm walking you through how to sell more prints and products after gallery delivery, even if in-person sales have never been your thing and never will be. I'll show you the two things missing in most photographers' businesses that keep this revenue from ever landing, urgency and an actual follow-up workflow, so you can start turning galleries you already delivered into extra income without adding a single new lead to your plate.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing.

Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pricing this week, no matter what kind of photography you do, so your leads actually understand what they're investing in and feel ready to say yes instead of going quiet on you.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand.

Plus, I've got a little something extra for anyone who's made it through the whole series with me.

If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight week program that takes everything we covered these past four episodes and turns it into a real, repeatable system for your business.

Join by September 30th and you'll get a free 1:1 coaching call with me (a $350 value), which you can book and use anytime through December 31, 2026, plus $50 off the program itself, just for listening all the way through this series. Use code BOOKED50 at checkout!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram?

In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp. You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar?

In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's the perfect place to start before we touch anything else.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything.

I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're feeling discouraged by the competition, I hope this gives you a little clarity and a lot of encouragement.

Want a more consistent way to book clients? Check out the Fully Booked Method.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again.

In this episode, you'll learn:

• What a senior rep team actually is (and what it's NOT)
• Why I believe having one just for the money is the wrong reason to start
• How I structure applications, contracts, and parent communication
• The number of reps I recommend if you're just starting out
• When to open applications so you're not chasing seniors all year

PS — it's my 33rd birthday! To celebrate, I'm running a birthday sale now through Sunday, August 9th at midnight:

• Join Market Like a TOG for $33 your first month → https://brookejefferson.thrivecart.com/market-like-a-tog/?coupon=33OFFMLAT
• Fully Booked Method is 33% off — enroll for $333 → https://brookejefferson.thrivecart.com/fully-booked-method-self-paced/?coupon=33OFF
• Save $33 on a 1:1 coaching call (only 5 spots!) → https://brookejefferson.thrivecart.com/strategy-coaching-call-one-hour/?coupon=33OFFCOACHING

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area.

I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first.

If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

When was the last time you looked at your prices and actually felt confident?

If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing.

I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy.

Free Resource

🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals.

👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list.

If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you.

Inside this episode, we'll cover:

• Why I don't believe in "all-in-one" platforms
• The CRM I use to automate my client experience
• My favorite gallery delivery platform (and where I'd start if you're on a budget)
• Why I still use the same website platform after all these years
• The email marketing software that's helped me grow my business
• When it's actually time to invest in each platform
• How to prioritize your business investments without feeling overwhelmed

Resources Mentioned

• Iris Works: https://brookejefferson.com/iris
• Pixieset: https://brookejefferson.com/pixieset
• Showit: https://brookejefferson.com/showit
• Flodesk: https://brookejefferson.com/flodesk
• Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If you disappeared from your business for a week, would it still book clients?

In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together.

I also share my own CRM (Iris Works), why I love it, and a simple way to get your entire system set up in just one day instead of dragging it out for months.

Links Mentioned:

• Grab my Mini Iris Works course so you can set up your CRM system in just one day!
• Save 20% off your first annual subscription with Iris Works using my link
• Join our FREE photographer community on Facebook
• Listen to the Client Experience Workshop episode
• Listen to my interview with the former Iris Works CEO

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

Feeling behind in your photography business?

You’re not alone.

Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year.

Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset.

In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong.

Here’s what you can expect:

• How to stop letting emotions drive your business decisions
• Why your numbers matter more than your feelings
• The biggest mistake photographers make with goal setting
• Why “hoping to get booked” isn’t a strategy
• The simple shift that helps booked photographers stay consistent

If you’ve been feeling stuck, discouraged, or overwhelmed, this episode will help you get clarity and take your next right step.

Resources Mentioned:
• Market Like a Tog Membership
• Fully Booked Method

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits.

IN THIS EPISODE, YOU'LL LEARN:

• Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find out
• The #1 reason I hear in almost every single coaching call for why you're not booking enough (it's probably not what you think)
• How to tell if you have a visibility problem or a marketing problem, because friend, they are not the same thing
• Why these three reasons aren't separate — they're a cycle, and fixing one is going to naturally push you into leveling up the next
• Exactly how to spend the next 4–5 weeks so you walk into fall fully booked, not scrambling

The Fully Booked Method, my 8–10 week coaching program — this is your sign if one of these three reasons hit a little too close to home. I'm walking you through the A to Z of exactly what YOU need for your unique business, your unique niche, your unique goals. Join now and your 8–10 weeks will overlap right into fall, which is perfect timing to get your momentum going. Head to brookejefferson.com/fullybooked and let's get you in there.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked

If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it.

• The follow-up most photographers skip entirely, and why assuming silence means disinterest could be costing you bookings
• The simple ask that your happiest clients are waiting for you to make, even though it feels small
• The one shift in how you spend your time that changes everything about how your business actually runs

Go give this one a listen wherever you get your podcasts, and then go take action on just one thing we talked about today. And if you are ready for more accountability, coaching, and community in your corner, come check out my Market Like a Tog membership!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 https://brookejefferson.com/fullybooked