Calibrated Taste

What’s cool and what’s cringe? In this episode of Calibrated Taste Kaley Mullin, the co-founder of Cool Shiny Insights, has made a career out of spotting what's next. We talk about how she tunes her eye and ear for culture: pattern recognition, triangulation, and watching for the moment a niche breaks containment. She explains what brands get wrong about trends, Gen Alpha's gamified culture, and her current hyperfixation.

What does a former product manager know about taste? Jasper Lynn spent a decade in tech before founding Rosalynn, and he insists the jobs aren't that different: MVPs, sprints, product-market fit, all of it applies in the kitchen. We talk about how his palate changed, cooking for brands when you're not the audience (including the Bentley Torqual launch menu) and what a $5 comfort meal looks like from a chef.

Eric Toda is a former Nike executive with stints at Airbnb, Snapchat, Gap and Meta and I knew this “marketing sicko” (his words, not mine) would be a fantastic first guest to talk about taste, intuition, and judgment.