Changing The Industry Podcast

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David welcome Josh Parnell, founder and CEO of Limitless Leadership, and leadership coach Bret Beitler. The conversation focuses on leadership development in the automotive industry, with Josh highlighting the importance of empowering team members and building a culture of coachability and accountability. The group explores the value and return on investment of team engagement at industry events, discussing both the benefits and the practical challenges of shutting down a shop for staff training.

00:00 Concerns about closing the shop

06:17 Employee engagement and productivity

15:31 Previewing industry trends and vendors

21:25 Encouraging team feedback and ideas

26:20 Coaching through questions and discovery

31:59 Embracing a coachable mindset

35:02 Critiquing Social Media Consumption

38:50 Conceptualizing Hypotheticals on Instagram

46:46 Empowering leadership and team development

48:58 Discussion on Milwaukee Pipeline Event

59:06 Building a Future in the U.S.

01:02:25 Awkward store encounter

01:05:16 Wrapping up the discussion

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas Underwood and David Roman join Brian Zemba, founder of CHG Leadership Consulting. Brian Zemba highlights the lack of leadership training among shop owners and the resulting impact on workplace culture and employee satisfaction. David Roman offers a counterpoint, questioning whether employees truly know what they want and emphasizing the challenges of motivating and retaining talent. Together, the trio explores the concept of "positive turnover"—helping employees find roles that fit their strengths, even if it means moving on—which can ultimately strengthen a shop's culture and success.

00:00 Auto repair pricing and convenience

09:40 Importance of Leadership Training

13:25 Mechanics as consumer advocates

17:56 Employee dependency and retention

27:51 Using emotional intelligence

32:25 Discussing effective communication and culture

34:22 Understanding Positive Turnover

42:48 Teaching kids entrepreneurship skills

45:06 Coaching and wisdom in leadership

50:34 Generational differences and workforce quality

59:51 Being curious in business relationships

01:01:18 Seeking understanding and ending conflict

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, David and Lucas welcome Pixi Pickthall and Josh from Mesa, Arizona. Pixi and Josh share their unique approach to shop ownership, blending Josh’s decades of industry experience with Pixi’s social work background to create a highly personalized customer experience. The conversation dives deep into the challenges of setting proper labor rates, the importance of understanding financial metrics, and the need to balance quality service with fair profitability.

00:00 Managing warehouse logistics

09:25 Name change and market saturation

12:50 Observations from working at dealership

17:16 Challenges in hiring skilled technicians

22:29 Implementing DVX for consistency

29:16 Improving client experience

36:25 Handling customer complaints

39:22 Court warranty responsibility discussion

45:55 Talking auto shop math basics

49:50 Struggling with car ownership choices

59:17 Financial stability and customer selection

01:02:01 Seeking expert financial advice

01:09:12 Auto Repair Shop Basics series

01:10:48 Facing challenges and setbacks

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David sit down with Joe Ocello and Tom Elder from AASP New Jersey to discuss the state of the mechanical and collision repair industries. Tom shares his perspective on the growing need for specialized education and proper documentation as vehicles become more technologically advanced. Joe emphasizes the importance of ongoing technical training and communication to keep independent shops competitive and safe.

00:00 Teaching and building a skilled team

08:22 Ignoring safety instructions

14:35 Discussing mechanical challenges

19:55 Dealership service concerns

26:33 Replacing a deformed metal line

28:52 Carrying on the industry's legacy

34:24 Importance of business education

42:42 Dealing with repair mishaps

46:03 Discussing lawsuit strategy and repairs

49:57 Used car ADAS diagnostic work

58:46 Maryland ADAS certification debate

01:00:51 Discussing automotive repair regulations

01:08:25 Engaging shops beyond North Carolina

01:10:31 Staying focused on future goals

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, the conversation focused on Rich Fasulo's career journey, also known as Check Engine Chuck, as he shared his path from mobile diagnostics to shop ownership and back. One concept discussed was the importance of charging appropriately for diagnostic and repair work, with a strong emphasis on valuing your time and not giving away discounts out of pocket. A key theme that emerged was the struggle to balance caring for customers with running a profitable, sustainable business—highlighting how industry integrity depends on both technical skill and smart business decisions.

00:00 Choosing between shop and mobile business

06:56 Failing van inspection in New York

08:19 Fixing my car with a friend

11:42 Fixing a wheel balance issue

14:25 Learning from Scannerdanner videos

19:54 Writing detailed explanations for claims

23:37 Ensuring quality and reputation

25:38 Frustration with lack of effort

27:23 Frustration with tech industry's focus

30:26 Reflecting on past business failures

35:51 Explaining billing to customers

38:59 Realizing a Habitual Pattern

42:03 Learning from industry peers

44:34 Sharing videos for personal reasons

48:38 Diagnosing and strategizing module repairs

51:47 Troubleshooting a no-crank issue

53:37 Bringing in more mechanical vendors

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, the conversation focused on transitions into shop ownership, the challenges of maintaining industry standards, and planning for long-term success. The discussion explored how entering the automotive industry from a corporate background can offer a unique advantage, especially in management and process implementation. A key theme was the importance of building a strong shop culture rooted in quality and integrity, even when customer awareness often hinges more on convenience than craftsmanship. Lastly, several points highlighted the need to prepare exit strategies and succession plans early, ensuring shop owners are ready for both expected and unexpected changes in their business journeys.

00:00 Airport confusion during an emergency

05:04 Visiting the 9/11 Memorial Museum

07:52 The importance of personal artifacts

13:07 Struggles with delegation in auto shops

16:44 Starting coaching with confidence

17:18 Embracing Change to Drive Growth

21:54 Father-in-law's car passion

26:27 Long-term planning for business owners

28:20 Learning about health savings accounts

33:01 Attending a life-changing class

36:53 Working in car parts sales

38:18 Realizing customers don't notice quality

43:06 Proper car wheel maintenance

45:12 Ensuring job tasks are completed

49:19 Discussing shop culture impact

53:38 Workplace culture and technician skills

57:05 Values and integrity in coaching

58:52 Building a supportive team

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas Underwood and David Roman are joined by Colin Thielman, owner of Thielman's Auto Repair in Pemberton, New Jersey. Colin shares his journey from running a busy home-based garage to opening a dedicated shop, emphasizing the steep learning curve and the importance of building out documentation and management systems. The conversation also covers adapting to new automotive technologies and the need for continuous training, as well as the crucial role of detailed financial tracking in scaling a business.

00:00 Facing tough feedback and growth

03:43 Managing workflow and staying busy

09:25 Checking vehicle calibration needs

12:39 Discussing insurance coverage options

13:55 Insurance issues with car lifts

19:14 Adjusting labor rates

21:11 Analyzing car sales and costs

24:42 Prius ABS module recall

27:04 Discussing client concerns and liabilities

29:23 Diagnosing car start issues

35:31 Planning for retirement

36:49 Discussing a faulty Chevy Avalanche

39:47 Documenting vehicle condition with photos

42:39 Hershey management training advice

45:24 Training a New Employee

51:10 Getting into diesel truck repair

51:43 Balancing finances for survival

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Cavan Robinson and Tony Mercury of Vehlo from STX 2026. Cavan and Tony explore the evolving trade show landscape, discussing how rising costs and market saturation have changed their approach to event participation. They also dive into the growing influence of AI in the industry, highlighting both the opportunities and challenges it brings to shop management and marketing.

00:00 Evaluating trade show expenses

10:25 Finding the right trade show staff

14:31 Attending the Northeast Show and Milwaukee Event

17:37 Improving event attendance strategies

25:47 Issues with recurring trade shows

30:12 Questioning Technical Training Value

35:21 Lunch with Margaret discussing retirement

38:42 Advice for growing your business

46:56 AI's impact on SEO strategies

53:41 Managing AI Data and Partnerships

57:36 Using GuestX for call issues

01:00:29 Catfish leads to divorce

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Jim Montagner, a traveling GM world-class tech and owner of Valley Motor Auto and Truck, shares his unconventional entry into the automotive industry, beginning as a Vo-Tech student and eventually moving from independent shops to dealerships. Jim details the challenges of transitioning to mobile diagnostics, emphasizing the importance of sound business practices, such as bookkeeping and proper pricing, to sustain and eventually grow his business. The conversation explores the necessity of ongoing education in both technical skills and business management, highlighting the critical balance between delivering quality repairs and ensuring business profitability.

00:00 Choosing a career path

06:27 Discussing the cost of living

06:56 Finding inspiration from others

10:44 Expanding from diesel to general repairs

15:28 Customer perceptions of mobile repair costs

18:39 Talking to shop owners

20:10 Pricing strategy challenges

25:04 Unqualified mechanics hurting reputation

28:38 Managing inconsistent work hours

31:56 Navigating business start-up challenges

33:27 Check Engine Chuck's viral success

36:58 Finding first big job by chance

41:49 Pricing for profitability in auto shops

45:30 Learning ECM and EEPROM Programming

48:39 Vacation scheduling challenges

49:26 Making weekend plans

55:33 Understanding Business Profit Margins

57:27 Reading business books for success

59:39 Planning future recording session

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, the conversation focused on real-world challenges faced by shop owners and technicians, including the complexities of managing customer expectations and navigating negative reviews. One concept discussed was the need for transparent diagnostic processes and detailed communication, especially when customers question pricing or feel they already know the issue with their vehicles. A key theme that emerged was the importance of accurate shop management—covering everything from parts inventory to internal controls in software like Shop-Ware—to ensure profitability and reduce clerical errors.

00:00 Out-of-province vehicle inspections

06:53 Florida driver's license language law

15:54 Construction mistake with leaning structure

16:42 Visiting the 9/11 Memorial Museum

23:08 Challenges of Replacing Headlights

27:58 Car repair frustration and miscommunication

32:35 Discussing diagnostic trouble codes

37:32 Introducing Whisperflow for Note-Taking

47:24 Customer dissatisfaction with tire pricing

50:29 Dealer pricing and customer experiences

56:11 Adjusting labor rates and pay structure

01:01:02 Evaluating Business Efficiency and Labor

01:09:15 Old machinist's inventory strategy

01:09:52 Buying and selling steel

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Trey Holley, a shop owner from Thomaston, Georgia. Trey shares his journey from being a lifelong mechanic to learning the ropes of business ownership, highlighting the unique challenges faced in small Southern towns. The conversation touches on the importance of supporting fellow shop owners rather than viewing them purely as competitors, and Trey offers insight into the work-life balance struggles that led him to prioritize both his health and the building of a strong, supportive team.

00:00 Atlanta airport's massive scale

03:41 Long walks at airports

06:27 Thunder Valley racetrack experience

10:30 Southern business challenges with generosity

13:29 Overwhelmed by business demands

19:09 New guy in town setting up

20:59 University town business challenges

22:34 Building Industry Relationships

26:46 Discussing business challenges with spouse

31:14 Discussing labor cost strategy

35:32 Quality control and final checks

38:55 Balancing work and family time

40:33 Dealing with family anxiety

44:57 Balancing multiple responsibilities

47:21 Discovering the Enneagram for Communication

49:12 On choosing the right people

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Tonnika Haynes. Tonnika shares her experiences navigating trade shows like Vision and ASTA, highlighting the challenges of scaling events while maintaining their community feel. The conversation touches on the struggle to balance profitable training with meaningful content for shop owners. They also discuss the importance of grassroots networking and accountability within industry associations, emphasizing the need to evolve while remembering what made previous events special.

00:00 Trade show insights and takeaways

04:45 Struggling to secure instructors

09:25 Improving trade show quality

11:08 Evaluating training investment costs

15:18 Investing in employee training

18:21 Challenges in Automotive Training

22:41 Getting great deals at the show

23:30 Boosting vendor sales at trade shows

27:40 Considering a move to a convention center

30:58 Regional networking events in Asheville

35:07 Adjusting content for wider appeal

37:22 Demand for hands-on Tesla class

41:53 Early board experiences discussed

42:36 Addressing organizational dysfunction

46:57 Launching the new podcast

52:03 Discussing video production deadlines

53:03 Braxton starting a media company

56:04 Introducing the next topic

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows.

00:00 Family auto shop's history

08:56 Simple billing system explained

10:55 Tracking time in auto repair bays

19:04 Standardizing Inspection Processes

23:10 Issues with technician pricing

30:07 Convincing family about car maintenance

36:33 Communicating with customers

39:47 Dealing with other mechanics' issues

46:27 Early challenges and learning curve

54:21 Managing finances and staying focused

56:10 Discussing parts pricing strategy

01:01:21 Gaining insights from peer feedback

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad.

00:00 Overview of Promotive's Services

11:55 Managing morning priority calls

15:43 Handling Language and Mumbling Issues

18:44 Automated messaging for applicants

27:21 Icy disaster during bachelor party

32:58 Early adoption of Facebook and DVI

37:41 Missed email confusion

42:59 Hotel room negotiation challenge

44:38 A quick conference trip

52:30 Challenges of running a car shop

59:36 Trying the Worst BBQ in KC

01:03:25 Handling negative feedback

01:07:19 Feedback on Uber improvements

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, the conversation focused on the realities of technician mental health in the automotive industry. Several points were raised, including the lack of resources and support for young technicians, the stigma among men around discussing feelings and seeking help, and the crucial role that perspective and mentorship play in navigating workplace stress.

00:00 Wearing outfits for a photo

06:15 Hiring someone with unusual past jobs

08:04 Sourcing clean, pure meth

12:49 Understanding indica and sativa effects

14:40 Dealing with smoke smell in cars

19:36 Dealing with unresolved personal issues

20:24 Helping employee with health issues

26:30 Defining happiness with Rick White

28:45 Learning about cars before the internet

33:08 Understanding Mental Health Challenges

34:07 Tech industry mentorship challenges

39:51 Judging parents and kids' behavior

41:10 Childhood playground altercation

46:38 Being transparent about business struggles

47:59 George's life-changing discovery

52:51 Understanding the need for help

53:57 Managing negative thoughts

57:11 Discussing consequences of inaction

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas Underwood and David Roman are joined by Tyler Steever, a technician from Sioux Falls, South Dakota. Tyler Steever shares his path into the industry, highlighting how mentorship and hands-on learning shaped his career. The conversation delves into the importance of good shop culture and personal development, with Tyler Steever emphasizing the impact of teaching others and building supportive relationships. The episode also addresses mental health in the industry, as Tyler Steever openly discusses his personal struggles and the need to break the stigma around seeking help.

00:00 Getting into vehicle repair

05:03 Team cattle sorting challenge

06:51 Learning from a mentor

10:02 Rodeo scene and local issues

12:59 Changing jobs in the auto industry

16:34 Teaching horse training clinics

21:28 Reflecting on family and self-worth

23:33 Marriage as a lifelong commitment

26:01 Communication in Marriage

30:32 Warren Buffett's best advice

32:21 Struggling with mental health at school

36:21 Growing up with a religious dad

40:39 Technician's unexpected promotion story

41:51 Quitting a job rashly

46:39 Sharing personal goals and vision

49:38 Dog comforts during a breakdown

52:10 Discussing family and Ziploc bags

56:10 Spreading awareness and support

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, the conversation centers around Alex DeSantis's journey from working in auto repair shops to becoming a coach for auto shop owners. The discussion explored the importance of clear communication and establishing standard operating procedures in the industry, highlighting how many shops still struggle with basics like proper onboarding and workflow organization. Several points were raised, including the value of sharing business data transparently with employees, practical benefits shop owners can offer beyond health insurance, and the crucial role of teaching both technical and communication skills to the next generation of technicians.

00:00 Empowered Advisor journey

06:17 Starting part-time coaching with Rena

08:31 Getting business coaching advice

13:29 Neglecting business investments and maintenance

15:56 Discussing employee benefits options

18:31 Complaints about AI-generated content

23:05 Frustrations with shop inefficiency

26:59 Improving communication with clients

29:30 Changing Views on Trade Education

31:18 Future-proofing with human expertise

34:42 Dealer advisor training issues

38:44 Encounter with silent shopkeepers

42:45 Office space changes

47:17 Talking about the mysterious fire

49:55 Local tales and warnings

53:04 Getting pitched SEO on podcasts

55:02 Preparing for 2027 expansion

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, David & Lucas are joined by Brett Beitler to discuss the challenges and rewards of leadership in both family entertainment centers and the auto repair industry. Brett shares his experience in turning around struggling businesses, highlighting the importance of strong leadership, employee empowerment, and cultivating a culture of unreasonable hospitality. The conversation also explores the differences in leadership needs between industries, emphasizing the value of coaching, communication, and continuous personal growth for business success.

00:00 Setting up automatic audio switching

09:40 Inspiration to join preschool industry

10:28 Expanding business in Houston

16:37 Forming a Leadership Partnership

23:16 Improving airport bathroom satisfaction

27:04 Issues with Accountant and Bookkeeping

35:00 Dealing with customer feedback

40:18 Finding the Right Coaching Clients

43:05 Practicing effective leadership skills

53:33 Teaching Leadership to the Next Generation

58:29 Empowerment in the Workplace

01:01:37 Keeping up with rapid tech changes

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Ash Kaplan, owner of Golden Hour Garage. Ash shares her journey growing up in the automotive industry, how she built her niche helping struggling shops streamline workflow, and why process consistency is essential for shop success. The conversation also explores the impact of AI and automation in automotive repair, emphasizing the ongoing need for human expertise and genuine customer relationships.

00:00 Visual calendar time zone issue

10:32 Building workflows for struggling shops

12:27 Finding a solution for consistency

17:50 Explaining the company name

25:15 Documenting a car recall dispute

30:36 Employee motivation and compensation issues

32:59 Overcoming belief in others

39:15 Lessons on gullibility from father

47:26 Weekly and Quarterly Accountability Meetings

52:34 Building internal talent for growth

56:56 Discussing AI sustainability issues

59:31 AI's Impact on Job Markets

01:07:20 AI in automotive service shops

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, the conversation focused on the experiences of an apprentice technician who won the Shop-Ware scholarship. One concept discussed was the importance of standardized processes in the shop to ensure consistent work quality and reduce customer complaints. A key theme that emerged was the value of mentorship and hands-on learning, with support from experienced technicians helping apprentices gain skills and confidence. The discussion explored how exploring diverse training resources, including online courses and technical classes, can accelerate professional growth for new technicians.

00:00 Brake pad inconsistencies and complaints

05:44 Cleaning caliper brackets

16:24 Bringing Kaitlyn on board

17:54 Training and skill progression

27:40 Learning electrical diagnostics skills

31:43 Talking about tough car repairs

33:59 Discussing employee pay incentives

42:57 Choosing the right conference sessions

48:07 Learning diagnostics through videos

52:21 Testing car battery voltage

58:50 Dealing with difficult customers