Children's Book Marketing Made Easy

In this episode of Children's Book Marketing Made Easy, Harleigh sits down with fellow children's book author and podcast host JoAnn Dickinson, host of Beyond the Book with JoAnn Dickinson, to discuss how self-published children's book authors can build a recognizable brand, market their books more effectively, and create additional opportunities to increase sales. Drawing from their years of experience in children's book publishing, Harleigh and Joanne share practical strategies for growing an author brand, creating engaging social media content, and selling books both online and in person.

From creating profitable book bundles on Shopify to using free Meta Business Suite automations, Harleigh shares some of the strategies she's personally used to grow her children's book publishing business without relying on paid advertising. They also discuss book launch mistakes, Amazon reviews, email marketing, podcasting, and how to choose the right social media platforms without feeling like you need to be everywhere at once.

What You’ll Learn

• Why building a recognizable children's book author brand can help you sell more books
• How to maintain consistent branding across your books, website, and social media platforms
• Why selling directly through Shopify gives authors more control over pricing, promotions, and customer relationships
• Why consistently talking about your children's books is essential for generating sales

Links Mentioned

• Beyond the Book with JoAnn Dickinson: [Podcast Link] | [YouTube Channel Link]
• Previous Interview With JoAnn Dickinson: https://youtu.be/9iP6sNajMGY?si=MdxaVDIB8wubgvEF
• Shopify: Create your own online bookstore, sell book bundles, and manage promotions. https://www.shopify.com/
• Meta Business Suite: Free Facebook and Instagram business tools and automations. https://business.facebook.com/
• Facebook Comment-to-Message Automation Tutorial: https://youtu.be/zt-RqOp6HEA?si=D8ISUHJakRsKDWcg
• Doppy Children's Books & Merchandise: https://www.doppys.com/

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=mp7MF6Fko8Q&t

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children's Book Marketing Made Easy, Harleigh shares three simple strategies to help self-published children's book authors increase their Amazon KDP book sales without spending money on advertising. If your children's book isn't getting the sales you hoped for, the problem might not be your book itself. It might be that not enough people are seeing it! Harleigh explains how increasing your book's visibility through free, organic marketing strategies can help you reach more potential readers without going viral or constantly posting on social media.

Drawing from her own experience growing a full-time children's book publishing business, Harleigh breaks down how to use Instagram Stories, email newsletters, and her Free Traffic Formula to consistently promote your children's books. She also explains how free coloring pages and activity printables can help you grow your email list, automate your book marketing, and create a sustainable system that continues working long after you've set it up.

What You’ll Learn

• Why you don't necessarily need Amazon ads to sell more children's books
• How increasing your book's visibility can help improve your Amazon KDP sales
• Why you don't need to go viral or post constantly on social media to market your books
• How to create a long-term organic marketing system without relying on paid advertising

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=nij-2oCNfPI

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course (Use the Code YOUTUBE20 for 20% Off)

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children's Book Marketing Made Easy, Harleigh breaks down what to do if you've published a children's book on Amazon KDP but aren't getting the sales you hoped for. One of the biggest mistakes new children's book authors make is assuming Amazon will automatically market their books for them. Harleigh explains why struggling with book sales is often a visibility problem and how consistently getting your book in front of potential readers can help you start generating sales without relying on paid advertising.

Drawing from her own experience growing her children's book publishing business, Harleigh shares the simple weekly marketing routine she used when she was first starting out. From posting on social media and sending email newsletters to pitching local bookstores and attending in-person events, she walks through four sustainable marketing strategies that helped her increase her book's visibility, generate sales, and eventually turn children's book publishing into her full-time career.

What You’ll Learn

• Why your Amazon KDP children's book might not be generating sales
• Why publishing your children's book on Amazon doesn't automatically mean people will discover it
• How to promote your children's book without showing your face or creating complicated video
• Why consistently talking about your children's book is essential for generating sales

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/-aN7c5QlOnw?si=8yj6i7ZkhCP68PDI

Videos + Links Mentioned
- How to Market a Children’s Book on Instagram: https://youtu.be/jTvi2LIBLCw?si=WhgunaNQjXcmk52J
- Get Your Amazon KDP Children’s Books Ready for Wholesale (And Sell More Books): https://youtu.be/HftJC7XFrko?si=Cxaa6Kw4PzP-AXdy
- How to Get Your First 100 Email Subscribers as a Children’s Book Author: https://youtu.be/tT_mRJruyg4?si=PCL00rLtTWTtdIzB

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children's Book Marketing Made Easy, Harleigh shares how to write a children's book that not only tells a meaningful story but also has the potential to sell. Drawing from her own experience publishing Doppy and the Runaway Balloons, Doppy Saves the Bees!, and Doppy Saves the Turtles!, she explains why choosing the right topic and understanding what parents, teachers, and grandparents are looking for can make a big difference in your book's success.

Harleigh breaks down how to research bestselling children's book topics, validate your ideas using Amazon and Publisher Rocket, and create age-appropriate stories that children actually enjoy reading. She also explains why professional editing, beta readers, and a clear story structure are important before moving into the publishing and marketing process.

What You’ll Learn

• Why writing a great children's book doesn't automatically mean it will sell
• How to choose a children's book topic that is relevant and marketable
• How to research bestselling children's books on Amazon to identify potential topics
• How to prepare your manuscript for the next steps of formatting, publishing, and launching

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/GKFfpCEY0bM?si=IQbWGFxdL7JtP7b7

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Get Publisher Rocket:
https://publisherrocket.cartknox.com/buy-rocket?aff=471

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh sits down with her VIP coaching client and debut children's book author Meeshy Mac to break down the pre-launch strategy behind her first book, Pretend You're a Puppy. Before the book even officially launched, Meeshy shares how her Sponsor a Story campaign, pre-orders, Shopify website, launch team, and consistent social media strategy worked together to build momentum before launch. She also gets into her decision to manufacture a board book instead of using Amazon KDP, her experience going viral on social media, and what she's doing to keep that momentum going into launch day.

What You’ll Learn

• How Meeshy generated 200+ sales before her first children's book officially launched
• Why Shopify is the primary sales platform for Pretend You're a Puppy
• How she exceeded her goal of 100 sponsored books in the first week
• Why she's choosing NOT to run a major discount or free promotion during this launch

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/PzBucGT8yE0?si=WUZ87iRvvFTkdoEG

Work With Me + Resources
🌟 Become a VIP Member for the Same Price as a 60-Minute Coaching Call and Get Instant Access to Author Growth Roadmap: https://www.skool.com/author-growth-academy/plans

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Links & Resources Mentioned:
🚀 Become a VIP Coaching Client: https://www.skool.com/author-growth-academy/plans
🐶 Check out Meeshy Mac & Pretend You’re a Puppy:
Website: https://meeshymac.com/
Instagram: https://www.instagram.com/authormeeshymac/
📚 My Board Book Manufacturing Videos: https://www.youtube.com/watch?v=kxiVKW6bfkI&list=PLVasjHuqQLsZi6pLFbEaPkqnreak0XIG2
🔗 Goodreads Author Profile Help: https://www.goodreads.com/author/program

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares how you can take ONE Amazon KDP children's book and turn it into five different income streams instead of relying solely on your Amazon royalties. From maximizing your book formats and selling directly to creating wholesale opportunities, merchandise, and eventually monetizing your expertise, there are more ways to make money from your book than you might realize.

Harleigh breaks down the income streams she has personally used to grow her children's book business and shares practical ways you can start small and build additional revenue around the book you've already created.

What You’ll Learn

• How to maximize the income potential of your Amazon KDP Children's Book listing
• How IngramSpark can expand your book formats and wholesale distribution
• How KDP Select and Kindle Unlimited can create another source of book royalties
• Why you don't need an entire children's book series to start building multiple streams of income

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/do1CQPvWDa8?si=oVIV7wVKEhgx9ku3

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course
Custom Children's Book Activity Books
Learn more about having Harleigh create a custom, non-AI activity book based on your children's book: https://harleigh-manske.kit.com/232f96b89a
Links Mentioned
IngramSpark: Print-on-demand and wholesale distribution for authors:
https://www.ingramspark.com/
Faire: The wholesale platform Harleigh uses for her offset-printed books and merchandise:
https://www.faire.com/
Shopify: Harleigh uses Shopify for her author website, online orders, in-person sales, and Faire integration.
https://shopify.pxf.io/c/5843335/1499948/13624
In-Person Children's Book Selling Playlist: https://www.youtube.com/watch?v=CKh7Ols2TsY&list=PLVasjHuqQLsa7R4UKqfZrFm00jeyYpgyK
Children's Book Wholesale Training / Videos
Wholesale with Print on Demand: https://youtu.be/HftJC7XFrko?si=zL0mM5HV3pPt3b9r
Wholesale with Inventory: https://youtu.be/fvlsCH3UMo0?si=B4KS8TCo6Tbaez-s
Children's Book Product Manufacturing Videos
Videos on creating products like plushies, stickers, enamel pins, and other merchandise: https://www.youtube.com/watch?v=kxiVKW6bfkI&list=PLVasjHuqQLsZi6pLFbEaPkqnreak0XIG2

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh answers one of the questions she gets asked all the time: How much money can you actually make as a self-published children's book author? She breaks down realistic numbers from her own business and explains why relying on Amazon KDP royalties alone can limit your earning potential.

Harleigh shares how she increases her income through direct book sales, in-person events, wholesale, and children's book merchandise—and why treating your books like an actual publishing business can create more opportunities for long-term, recurring revenue.

What You’ll Learn

• How much money you can realistically make as a self-published children's book author
• Different ways to sell children's books beyond Amazon KDP
• Why selling books directly can dramatically increase your profit per copy
• Why building meaningful income from children's books takes time, consistency, and a long-term strategy

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/AnvxmWIaGBE?si=hWlKbVTMx4Ihghpa

Links Mentioned:

How I Made $300 Selling Children's Books in 3 Hours
See the in-person sales strategy Harleigh references in this episode.
https://authorharleighrose.com/episodes/23-300-in-childrens-book-sales-in-3-hours-heres-how-i-did-it

How I Created Custom Plushies for My Children's Book Brand
https://www.youtube.com/watch?v=bjfE0yQXs-A

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares a behind-the-scenes look at how she turned a childhood creative passion into a successful children's book business. In this special interview episode, she talks about where Doppy came from, how becoming a mom inspired her to revisit her dream of becoming a children's book author and illustrator, and what it took to turn that dream into a full-time career.

Harleigh also gets into the parts of self-publishing that go far beyond writing and illustrating, from learning digital illustration and refining her books through multiple drafts to marketing, selling at in-person events, running a publishing business, and learning the business side of being an independent author. She also shares one of the biggest marketing lessons she wishes she'd known before publishing her first book: start talking about and marketing your book before you hit publish.

This episode is an inside look at what building a children's book business actually looks like, including the learning curves, fears, imposter syndrome, and years of small steps behind the finished books you eventually see.

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=Dy_E72s7cZU

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving it a review, and sharing it with another children’s book author.

In this episode of Children’s Book Marketing Made Easy, Harleigh shares five ways to successfully market your Amazon KDP children's book as an introvert, without constantly showing your face, posting on social media every day, making phone calls, or putting yourself into situations that feel completely outside of your comfort zone.

From optimizing your Amazon listing so your book can be discovered organically to building a website and email list that you actually own, Harleigh breaks down marketing strategies that can continue working behind the scenes. She also shares how reaching out to children's book influencers, read-aloud YouTube channels, bookstores, libraries, schools, and other local organizations can get your book in front of new audiences, even if you'd much rather send an email than pitch yourself in person.

You don't have to become an extrovert to successfully market your children's book. You can do these strategies from home and use them to consistently get your books in front of more potential readers.

What You’ll Learn

• 5 children's book marketing strategies that are perfect for introverts
• Why every self-published children's book author should have their own website
• How to pitch bookstores, libraries, schools, gift shops, and other organizations entirely through email
• How to market your books through email without showing your face

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/Fe1jqwKU6uQ?si=bPT0x5l4ZAyf2DY6

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Links Mentioned:

• Publisher Rocket (Find the Best Amazon KDP Keywords + Categories)
• How to Find the Best Amazon KDP Categories + Keywords (Video)
• How to Create a FREE Author Website Using Canva (Video Playlist)
• How to Build an Email List as a Children's Book Author (Video)
• Do You Need an ISBN for Your Children's Book? (Video)

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author.

In this episode of Children’s Book Marketing Made Easy, Harleigh shares how she made $300 in children's book sales in just three hours at a local farmers market, without running ads, hard-selling, or needing a massive crowd. She breaks down what made this particular event so successful and why in-person selling has become such an important part of her children's book business.

Harleigh walks through the three things she believes made the biggest difference: creating a simple, branded table setup that doesn't overwhelm shoppers, developing a natural sales pitch that tells the story behind your books, and using small freebies like character stickers to start conversations with families. She also explains why choosing the right event matters just as much as what you do once you're there.

More than anything, this episode shows why getting your books in front of people in real life can create opportunities that go far beyond a single sale, from connecting directly with readers to school visits, wholesale opportunities, and other local connections that can help grow your author business.

What You’ll Learn

• Why sharing your personal author story can help customers connect with your books
• How in-person events can lead to school visits, wholesale accounts, networking, and other opportunities
• Why connecting with readers face-to-face can be valuable even beyond the sales you make that day
• How to create an elevator pitch that feels genuine instead of salesy

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=ilSw069NCtg&t=1s

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author.

In this episode of Children’s Book Marketing Made Easy, Harleigh shares one of her favorite Amazon KDP launch strategies: giving away the eBook version of your children's book for FREE.

It might sound counterproductive when your goal is to sell more books, but a strategically planned free eBook promotion can help you generate hundreds of downloads, increase your Amazon visibility, gain reviews, generate Kindle Unlimited page reads, and introduce new readers to the rest of your books.

Harleigh breaks down exactly how she uses KDP Select free eBook promotions during launches and relaunches, how she drives traffic to those promotions, and how you can turn a free download into something much bigger for your children's book publishing business.

What You’ll Learn

• How free downloads can help your children's book gain visibility on Amazon
• How to drive traffic to your free children's eBook without relying on paid ads
• Why you should give away your children's eBooks for free during launch week
• How to set up a free eBook promotion through Amazon KDP Select

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/sIMhlont5lE?si=bTilnexr9a1ZJoQ1

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author.

In this episode of Children’s Book Marketing Made Easy, Harleigh shares the exact step-by-step strategy she would use to rebuild her children's book author platform from zero in 2026.

If she lost her entire audience tomorrow—including her social media followers, email list, and online communities—this is the marketing system she would use to start over without relying on paid ads or trying to post everywhere at once.

Harleigh breaks down how to pair one nurture platform with one growth platform, build an email list you actually own, create a sustainable content schedule, consistently drive traffic to your Amazon books, and turn these individual strategies into a repeatable weekly marketing system. The goal isn't to do more marketing. It's to create a system you can realistically stick with long enough to see results!

What You’ll Learn

• How to market your children’s book effectively
• Strategies to grow your audience and email list
• How to choose the right social media platforms based on your strengths
• A realistic posting schedule for busy children's book authors

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/mwKSJ0FhW4U?si=W-0KFNlz0JWFZiqS

How to Create an Amazon Affiliate Link for Your Children's Book
Learn how to create and use affiliate links when promoting your books on Amazon.
https://youtu.be/P4KWuEnY9FI?si=yiRGFVEwvz65jmNb

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, follow the podcast, leave a review, and share it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares one of the biggest shifts that transformed her own children's book business: choosing evergreen book topics that readers search for year after year.

Many self-published authors write a story they love and hope readers will find it. While that can work at in-person events, Amazon is a search engine, and books built around evergreen topics, holidays, and seasonal themes often have a much better chance of being discovered. In this episode, Harleigh explains how she applied this strategy to her own bestselling books, why recurring search traffic matters, and how you can build a catalog of children's books that generates consistent sales throughout the year.

What You’ll Learn

• Why evergreen book topics often outperform random story ideas on Amazon KDP
• How Amazon search traffic influences children's book sales
• The difference between writing a cute story and creating a marketable book topic
• How holidays and seasonal themes can generate recurring book sales every year

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/EqEsIXV86Rs?si=uLPo7L5no5JThajU

Get Publisher Rocket:
https://publisherrocket.cartknox.com/buy-rocket?aff=471

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares the three low-cost tools she personally uses to publish, market, and grow her children's book publishing business without wasting money on unnecessary software.

Many self-published children's book authors feel pressured to purchase dozens of expensive subscriptions, but the truth is, you only need a few reliable tools to build a successful publishing business.

In this episode, Harleigh explains why Canva, Publisher Rocket, and MailerLite have become essential parts of her workflow, how each tool helps at different stages of the publishing process, and why they're worth the investment. If you're looking to simplify your publishing toolkit while saving time and money, this episode will help you choose the tools that actually move the needle!

What You’ll Learn

• Which software subscriptions are worth paying for—and which ones you can skip
• How to save money while building a professional children's book publishing business
• The tool to help you find better keywords and categories to improve your Amazon visibility and book rankings

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/T84ld7l2ngY?si=PmmJBaiC-JrHFYiR

Links Mentioned

Canva:
https://www.canva.com/

Publisher Rocket:
https://publisherrocket.cartknox.com/buy-rocket?aff=471

MailerLite:
https://www.mailerlite.com/?linkId=lp_170762&sourceId=i6zzdno3xb3d&tenantId=mailerlite

How to Format a Children's Book in Canva (YouTube):
https://youtu.be/PFQnBIednTs?si=d8ZCaR05x8C2aGXa

How to Create a Free Author Website in Canva (Playlist):
https://www.youtube.com/watch?v=sT71nkqG4uo&list=PLVasjHuqQLsaXCSqtNBZXFQZxxoOc_vXM&index=2

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh breaks down the five biggest reasons why children's books fail to make sales on Amazon and, more importantly, how to fix them.

Many self-published authors assume Amazon is the problem when their books aren't selling, but often it's a handful of small issues that are preventing readers from clicking the "Buy Now" button. In this episode, Harleigh walks through the most common mistakes she sees during coaching calls, from weak book covers and unclear book topics to poor Amazon descriptions, a lack of reviews, and ineffective marketing. If your children's book isn't getting the sales you hoped for, this episode will help you identify what's holding it back and the practical steps you can take to improve your results.

What You’ll Learn

• The five biggest reasons children's books don't sell on Amazon
• The importance of marketing your book outside of Amazon
• Beginner-friendly ways to drive more traffic to your book listing
• Small changes that can make a big difference in your Amazon KDP sales

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/6YBMeWZfRSU?si=hpa62g3l_LnZ0wiR

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares how to build excitement and momentum before your children's book is published so you can launch with more visibility, reviews, and sales from day one!

One of the biggest mistakes new children's book authors make is waiting until their book is live to start marketing it. In this episode, Harleigh walks through the exact pre-launch strategy she teaches her coaching clients, including choosing the right social media platform, creating consistent content, growing a book launch team, and building an engaged community before your book ever goes live. If you want your next book launch to feel organized instead of overwhelming, this episode will help you create a simple marketing plan you can start implementing today.

What You’ll Learn

• Why you should start marketing your children's book before it's published
• How to choose the best social media platform for your book launch
• Simple content ideas to build excitement before launch day
• Why building a book launch team can help increase early sales and reviews

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/Y1GVHuwo7rE?si=dvvZL-YMn8BZZTiz

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares exactly what she would do if she had a brand-new children's book on Amazon KDP and a $0 marketing budget.

Many authors think they need paid ads, a massive social media following, or complicated marketing funnels to sell books. In this episode, Harleigh breaks down a simple, beginner-friendly marketing strategy that focuses on optimizing your Amazon listing, choosing the right social media platform, creating content that attracts readers, and leveraging your local community to generate book sales.

If you're looking for practical ways to market your children's book without spending money on ads, this episode will give you a clear action plan to follow!

What You’ll Learn

• The first three social media posts every children's book author should create
• Why Instagram Stories can be a powerful tool for daily book promotion
• A 30-day marketing plan you can repeat without spending money on ads
• Why consistency beats paid advertising for most self-published children's book authors

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=i0FrCThz1D8

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh tackles one of the most controversial topics in the children's book industry today: AI illustrations.

With AI tools becoming more accessible than ever, many aspiring children's book authors are wondering whether they should use AI to illustrate their books. In this episode, Harleigh shares what can happen when authors choose to use AI-generated illustrations, the potential consequences that many people don't talk about, and several alternative options that can help bring your story to life without spending thousands of dollars on illustrations. Drawing from real-world experiences, coaching client stories, and her own perspective as a professional illustrator, she helps you make an informed decision about what's best for your publishing goals.

What You’ll Learn

• What can happen if you use AI illustrations in a children's book
• The potential impact AI illustrations can have on book sales, reviews, school visits, and bookstore opportunities
• Common reactions authors may experience when publishing AI-illustrated books
• Alternative illustration options if hiring a full illustrator isn't in your budget

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/5V4l57jUSeE?si=ndqvGqNRXHMZSIST

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares why building a children's book brand can be one of the most powerful ways to increase book sales, grow a loyal audience, and create a long-term publishing business.

Many self-published authors focus on publishing one book at a time, but the most successful children's book creators often build something bigger than a single title. In this episode, Harleigh explains how recurring characters, consistent themes, recognizable artwork, and serving the same audience can help readers connect with your books and keep coming back for more. She also shares examples from her own Doppy brand and other successful children's book series to show how a strong brand can make marketing and selling future books much easier.

What You’ll Learn

• Why building a children's book brand can help you sell more books
• The difference between publishing individual books and creating a recognizable brand
• Why consistent themes and messaging help strengthen your children's book author brand
• How serving the same target audience can help your business grow faster

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=l0liRK8XA4U&t=1s

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh breaks down how to get your Amazon KDP children's books ready for wholesale and into bookstores, gift shops, boutiques, and other retail locations.

Many self-published children's book authors assume wholesale is only for traditionally published authors or that they need a distributor to get their books into stores. In this episode, Harleigh shares two different wholesale paths you can take depending on your publishing goals: a print-on-demand approach using IngramSpark and an inventory-based approach using Shopify and Faire. She walks through the pros and cons of each method so you can decide which option is the best fit for your children's book business.

What You’ll Learn

• The two different paths to getting your children's books wholesale-ready
• The pros and cons of print-on-demand wholesale versus carrying inventory
• Why Shopify can be a valuable tool for children's book authors
• How to prepare your business for wholesale opportunities

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
Amazon KDP to Bookstores: https://youtu.be/HftJC7XFrko?si=GAsUQbyQM5cQIXBK
Offset Printed Children's Books to Stores: https://youtu.be/fvlsCH3UMo0?si=avlPpM8a-N1Pee8Y

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!