Coaching Culture with Ben Herring

The best coaching stories aren’t about the whiteboard, they’re about what happens years later when an old player stops traffic just to give you a hug. That’s where this conversation with John Plumtree goes fast: past trophies and into the parts of rugby coaching and leadership that actually last. Plum has coached at the highest levels with the Sharks, the Hurricanes, Ireland, and the All Blacks, and he brings a grounded view of culture that cuts through the usual slogans.

We talk about the hidden cost of high performance sport, especially the way coaching can swallow your time and identity if you let it. Plum shares how he thinks about being the best version of himself for his wife, his kids, and his team, plus what changes when you start stepping back from full-time head coaching. From there we get into the real mechanics of pressure: aligning with owners, boards, and stakeholders, and why head coaches are constantly managing three very different relationship groups at once.

Then we go deep on building a winning team culture. Plum’s definition is refreshingly direct: culture is the quality of the people in the building. We unpack what that means for hiring, coaching staff cohesion, and the “triangle” between CEO, head coach, and high performance leadership. He also reflects on international coaching, where selection can matter as much as training, and he shares a rare hindsight lesson from his time with the All Blacks that every ambitious coach will recognize.

If you care about rugby leadership, coaching culture, and building teams that stay connected under stress, you’ll get plenty from this one. Subscribe, share it with a coach who needs it, and leave a review with your biggest takeaway.

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A school with 2,100 students shouldn’t feel like a family, yet that’s exactly what we found at Grange School in Santiago, Chile. I’m joined by Francesco “Pancho” Pinha, former Chile captain, lifelong teacher, and the proud tradition keeper who helps explain why this program keeps producing an extraordinary share of Chile’s national team players and leaders.

We talk about what “culture” looks like when it’s lived for decades: consistency over many years, coaches who care, and fundamentals done well. Pancho breaks down a simple leadership system that’s anything but easy, giving young players real roles early, letting them make mistakes, and expecting them to own the results. That repetition turns leadership into a habit, not a speech you give before kickoff.

We also get into the power of rituals and standards, from house colors and school traditions to the famous striped kit that has to be earned. Along the way, Pancho shares why rugby uniquely teaches respect, how alumni keep the program thriving, and what he hopes every student carries into adult life long after the last whistle.

If you care about coaching culture, youth leadership development, rugby values, and building a team identity that lasts, hit subscribe, share this with a coach or teacher, and leave a review. What’s one small standard you’d protect in your own program?

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A state school winning at Twickenham sounds like a fairy tale until you hear how Northampton School for Boys actually built it. We sit down with Phil Beaumont and Simon Heffer, the leaders behind NSB rugby’s decade-long rise from six teams to 18 teams and hundreds of players, all in a non-selective, lottery-intake comprehensive where rugby is optional. What makes it work is not a single golden generation, it’s a repeatable system that keeps producing confident players and tight-knit squads year after year.

We dig into the real mechanics: rebuilding the fixture card so more boys get meaningful games, funding long trips with sponsors and volunteers, and creating a true community rugby model with local clubs. Phil and Simon explain why partnerships beat isolation, how aligning terminology with the Northampton Saints pathway helps player development, and why their goal is bigger than silverware. For most kids, success means staying in the sport for life, whether that’s a first team jersey or a club’s fourth XV on Saturday.

Culture is the through-line. You’ll hear how NSB builds a player-led environment, why “blind trust” becomes a core value, and how leadership is trained with defined roles plus a simple ritual: Monday lunch with the team’s leaders to reflect, plan, and own the week. If you coach youth sports, run a school program, or care about grassroots rugby growth, this one is packed with ideas you can steal.

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Poor culture doesn’t just create problems you can see. It quietly steals the best parts of your team: the extra effort people would have given, the performance you expected from talented staff, and the potential that never gets a chance to emerge. We bring a high performance lens from elite sport into everyday leadership, because the same culture patterns show up in offices, businesses, and teams of every kind.

We unpack three big costs. First, lost effort: when people do “just enough” because they don’t feel connected, valued, or involved. Second, lost performance: when fear of mistakes turns smart people cautious, and accountability becomes pressure without support. Third, lost potential: the ideas never shared, the growth never attempted, and the future leaders who stay quiet because the environment teaches them to play it safe.

Along the way, we share practical culture tools you can use immediately, including one ownership-building question to ask your team, and a better way to respond when something goes wrong: focus on intent and learning, not blame. If you care about employee engagement, psychological safety, accountability, and building a high performance culture that actually delivers results, this one is for you.

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A school can have great buildings, strong results, and a proud sports history and still miss the thing that actually makes young people thrive. We sit down with Andy Turner, principal of Tauranga Boys’ College in New Zealand, to unpack what he calls “invisible strength” and why school culture and team culture start with beliefs and values long before they show up as traditions, standards, or slogans.

We get specific about boys’ education and leadership: the biggest message young men share is simple and confronting, they want to know someone believes in them. Andy explains how belief works like a jump start, activating identity and helping a student reconnect with what matters to him. From there we talk practical culture tools, including a cornerstone of respect, the challenge of creating alignment across classrooms and sports programs, and why consistency matters more than having the perfect script.

The conversation also goes deeper into intrinsic motivation, emotional regulation, and resilience. We explore how boys navigate modern pressures around identity, how leaders can give permission to try and fail safely, and why learning to fall is essential in a world where “failure” is often simulated and reset online. Andy’s final analogy, grandma’s cooking, nails the point: two environments can look the same on the surface, but care and intention change how it feels to belong.

If you care about coaching, culture, education, or raising confident young men, you will take something useful from this one. Subscribe, share it with a coach or teacher you respect, and leave a review with your biggest takeaway.

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Coaching hasn’t gotten softer, it’s gotten more human. We’re seeing it in sport, in business, and in everyday workplace leadership: the old model where players and employees simply adapt to the coach does not hold up the way it used to. So we share the framework we teach in our Coaching Culture workshops and keynotes, built for modern coaching, modern teams, and modern expectations.

We walk through the Three Bs of modern coaching: Build, Bring, Become. First, we build the environment and team culture before we obsess over tactics, drills, and technique. Using a classroom analogy, we explain why the “content” is often the same everywhere, yet the best leaders create conditions where people learn faster, feel safer, and perform better. Then we shift to bringing out the best in people, including practical tools you can use immediately: win the first 30 seconds with real connection, use a five-to-one ratio of positive reinforcement to constructive feedback, and catch people doing things right, then recognize it publicly.

Finally, we dig into becoming a better coach and leader through reflective practice. We challenge the idea that experience automatically equals development, talk about why teams mirror the leader, and share simple methods like recording yourself and asking three quick questions after each session: what worked, what didn’t, and what you’ll do differently next time. If you care about modern coaching, leadership development, team culture, employee engagement, or high-performance environments, this one is packed with actionable takeaways. Subscribe, share it with a coach or manager, and leave a review with the one “B” you’re working on right now.

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A coach can win games and still lose the room. Sean Skehan joins us to get brutally honest about what actually holds a rugby program together when pressure hits, emotions run high, and real life at home is waiting after the final whistle. We start with parenting and identity, because becoming a dad forces Sean to rethink anxiety, post-loss frustration, and the discipline of being fully present, lessons that transfer straight into leadership and coaching culture.

From there, we dig into the nuts and bolts of team culture in schoolboy rugby at Terranure College and across Leinster Schools. Sean defines culture as the daily reality of an environment, then explains why the best programs run on a few clear trademarks instead of a bloated playbook. For Terranure, it’s fight, flare, and community. We unpack how those ideas show up in training design, gym standards, review habits, and what Sean calls emotional defense, where defending becomes an act of love for teammates, supporters, and the institution itself.

We also get practical about performance and development: success intentions that go beyond win-loss, mission control versus command control, and how to hand ownership to players through scenario training and player-led review. Sean finishes with a hot take that sparks debate: why a knockout cup format can be great for long-term player development because it raises preparation standards and creates transferable high-wire pressure.

If you care about rugby coaching, leadership, team culture, or building a youth sports program that lasts, this one is packed with tools you can use today. Subscribe, share it with a coach or parent, and leave a review with your biggest takeaway.

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An American-developed rugby coach taking a professional job overseas is rare, and Brendan O’Meara knows exactly why. His path runs through years of volunteering, uncomfortable learning curves, and the kind of persistence that doesn’t look dramatic from the outside. Now he’s heading to Japan rugby with the NEC Green Rockets, and we get specific about what it actually took to earn that step and what it will demand next.

We unpack the “self-made coach” reality in American rugby and why expanding your environment can matter more than waiting for a perfect pathway. Brendan shares how he handled imposter syndrome by “making up the reps,” how real relationships open doors, and why effort only counts when it turns into better coaching habits. We also get into the modern coaching craft: tight training time blocks, load management constraints, video analysis and film review, and the brutal but freeing discipline of turning too much information into a few clear messages your players can execute.

From there, we go deeper on leadership and coaching culture. We talk people over rugby, winning the room without trying to “prove” you’re smart, and how vulnerability inside a coaching staff creates trust, honesty, and better collaboration. To close, Brendan challenges the lazy narrative that structure kills creativity and explains why detail can be the platform for great attacking rugby when the balance is right.

If you coach rugby, lead teams, or want a real-world blueprint for growth, hit play, then subscribe, share this with a coach who needs it, and leave a review. What’s one change you’ll make to your coaching this week?

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Most youth sports are built to sort kids into winners and losers. Jason Zemke built the Charlotte Cardinals to keep kids playing.

We’re joined by Jason from Charlotte, North Carolina, the head coach behind one of the fastest-growing youth rugby programs in the United States. The Cardinals exploded from a brand-new club into a national powerhouse, but the real story is how they did it: treating rugby as a community first, a development pathway second, and a scoreboard a distant third. We dig into what “stewarding the game” looks like in a developing rugby nation, including the bold move of mixing jerseys at halftime to prevent 100-point blowouts that drive families away.

We also get practical about culture and coaching: why the third half matters, how the Cardinals police sideline behavior, and why “don’t be a dick” is more than a joke, it’s an operating system. Jason shares how standards create winning without chasing winning, how simplifying structures builds confidence, and how outreach and scholarships remove barriers so any kid can belong.

If you care about coaching culture, youth rugby, leadership, and growing the game in the US, this one’s packed with ideas you can steal. Subscribe, share this with a coach who needs it, and leave a review with your biggest takeaway.

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My dad is about to turn 80, and it’s made me think hard about the quiet stuff we pick up from our parents: the phrases, the reflexes, the way we decide what’s “possible.” Some of that inheritance is gold. Some of it needs to be left behind. I share three lessons he gave me that still shape how I coach, how I lead, and how I try to build a life that actually fits.

First, we dig into a line that still stops me in my tracks: take the bits of me you like and ditch the rest. It’s a reminder that your upbringing is a default pattern, not a destiny and that real agency starts when you decide what you’ll keep. We connect that to leadership development and coaching, where the goal isn’t creating clones, but giving people room to build their own “Lego tower” of skills, habits, and beliefs.

Then we tackle the “T” in can’t. I talk through how one small language shift from “I can’t” to “I haven’t learned yet” changes everything, from public speaking and confidence to leading teams, having hard conversations, and learning the craft of leadership. Finally, we zoom out to purpose and time: don’t let society write your timetable. If you won the lottery tomorrow, what would you do and would it look anything like your current life?

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A rugby club with 1,500 players shouldn’t feel personal, yet Newman Club in Buenos Aires somehow does. Alfredo Cordone explains how Argentina’s club-first rugby pathway creates a level of belonging most countries have lost, where the club becomes a second house and the community is the culture. We talk about the values that sit underneath it all, from humility and respect to sacrifice and long-term development, and why rugby is used as a tool to build better people, not just better athletes.

We get practical about coaching culture, too. Alfredo shares simple behaviors that scale, like treating every player as a person first and making it a non-negotiable that coaches learn every name. We also unpack what it takes to run a huge amateur program like a real organization, aligning dozens of volunteer coaches, coordinating professional medical staff, and creating routines that keep people connected, including late-night trainings and the legendary Thursday barbecue that turns “team bonding” into real life.

Then we go to the hard place: losing seven semifinals and finals by one point. Alfredo breaks down how purpose bigger than results and commitment to process kept Newman growing until the championship finally arrived, plus the long-term selection decisions that prioritize the future over short-term fixes. We finish with an honest look at ego and leadership, including what it means to step aside so the team can thrive. If you care about leadership, team culture, and sustainable player development, you’ll take notes from this one.

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A lot of talent pathways talk about “development,” but few are honest about what it really takes to build better players without losing the person. We sit down with Euros Evans, Director of Rugby at Coleg Sir Gar and Head Coach at Llandovery RFC, to explore how one of Welsh rugby’s most productive 16 to 18 programs operates inside the Welsh Rugby Union pathway and the Scarlets region. The result is a hybrid model that manages workload, aligns coaching identity, and gives young athletes a clear view of what professional rugby actually demands.

We dig into the nuts and bolts: how the season structure works, what “elite player” means, and why facility investment, S&C, physio support, and coaching time are not luxuries, they are the foundation. Ross shares what has changed most over two decades, including the rise of agents at school games and the growing need to educate parents and players about realistic timelines, selection, and rejection.

The heart of the conversation is culture and holistic development. Euros lays out the standards he cares about most: education first, professionalism, punctuality, discipline, integrity, and resilience. We talk late developers, why the journey is rarely linear, and why “don’t write yourself off at 16” is not motivational fluff, it is a practical truth backed by real careers.

If you care about schoolboy rugby, player welfare, leadership, and building a sustainable high performance pathway, this one will stick with you. Subscribe, share this with a coach or parent, and leave a review with your biggest takeaway.

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A lot of people talk about “culture” like it’s a slogan. Dan Elsom lives it, by building a brand-new representative rugby team for the British and Irish expat community in Australia, then turning it into a real platform for players who want more than a club season and a few match fees. This chat gets into the real work: selection standards, coaching alignment, logistics, media, and why making something legitimate matters when you want players and supporters to buy in.

We also dig into the bigger vision behind the Heritage Cup, a new annual fixture that pairs British and Irish Expat Rugby with the Pacific Warriors to celebrate the heritage that shapes Australian rugby every weekend. Dan shares what it means to create unity across different backgrounds, how you build a “we” fast with limited prep time, and why exposure through live streaming can be a game-changer for semi-pro talent across the Shoot Shield and beyond.

The most human part of the story is what happens off the field: cold outreach for sponsors, self-funding before there’s proof, juggling the stress of launch while raising a newborn, and learning the hard way about the admin nobody warns you about. We close with the charity partnership with Cardiac Risk in the Young (CRY), honoring Dan’s mate Max Oliver, and why purpose makes the grind worth it. If you enjoy conversations on leadership, team culture, grassroots rugby, and building community through sport, hit subscribe, share this with a rugby friend, and leave us a review.

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Watching pro rugby on TV can make school rugby look intimidating, but the truth is far more hopeful and far more practical. We’re joined by Tim Murdy, Director of Sport at Shawnigan Lake School, to talk about how a youth rugby program becomes a place where kids feel safe, challenged, and proud. Tim explains why rugby is a powerful shared experience for younger students, especially in a boarding school setting with athletes arriving from many countries and sporting backgrounds.

We get specific about how to coach beginners without overwhelming them: small-sided games, fun-first progressions, and a skills-based approach that teaches passing, catching, tackling, and decision-making for every body type. We also tackle the hard questions parents ask about contact sports. Tim breaks down how qualified coaching, controlled contact teaching, and prescriptive refereeing reduce risk, and why it’s essential not to compare 13-year-olds to professional athletes.

From there, the conversation widens into coaching culture and leadership. Tim shares his definition of excellence: preparation and performance for competitive pathways, and an excellent experience for every student. We explore fundamentals under pressure, training intensity, using wrestling as a safe tool for body control, and the long-term impact of opening your school’s doors to visiting teams and national programs.

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A lot of people talk about “culture” like it’s a slogan on a wall. We wanted something more real, so I sat down with Campese Maafu, a three-time Rugby World Cup prop and 63-test Flying Fijian, to hear what actually holds teams and people together when pressure hits. For Campese, culture is values plus standards, fueled by faith and the responsibility of “upholding your name” for your family, your community, and everyone watching you from back home.

Campese’s journey is just as gripping as his definitions. He walks us through representing Fiji with Tongan roots, the family pride that comes with international rugby, and the unforgettable moment of debuting against his own brother in the scrum. Then the story takes a turn most fans don’t expect: he retires, becomes a plumber, finishes his apprenticeship, and learns how coaching shows up in everyday work through patience, communication, and repetition with apprentices who all learn differently.

That repetition mindset becomes the engine of his coaching career, from schools and clubs to one-on-ones and pathways, until he gets the call to join the Fijian Drua as a professional coach. We dig into what the Drua means for Fijian rugby, why young players see rugby as a path out of poverty, and the hard shift from village-style rugby to professional behaviors like nutrition, recovery, strength and conditioning, and set piece pride in scrummaging and mauling.

If you care about rugby coaching, leadership development, and building a high-performance culture without losing your humanity, you’ll take a lot from this one. Subscribe, share it with a coach or player who needs it, and leave a review, what’s one standard you want your team to live by this week?

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Winning is loud. Development is quiet. And in school rugby, the noise can crush the very kids we are trying to help. I sit down with Roddy Dean, one of Scotland’s leading schoolboy rugby coaches and longtime Director of Rugby at Merciston Castle School, to unpack what actually builds a lasting coaching culture, especially when expectations, parents, and tradition all pull in different directions.

We get into Roddy’s Borders upbringing and how being surrounded by elite players and strong community values shaped his discipline, humility, and leadership. From there, we dig into what he calls a real coaching superpower: observation. Not “watching film” observation, but noticing the kid who is off, the teammate who is acting out, or the player who needs an arm around the shoulder before it becomes a bigger issue. Roddy connects emotional intelligence, relationships, and standards with a simple test: how do you behave when you think no one is watching?

Then we go practical. Roddy explains the “golden triangle” that aligns coach, parent, and player, why multi-sport development beats early specialization for most young athletes, and how tours and community experiences can educate for life, not just rugby. We also break down how Merciston shifted from chasing trophies to focusing on process and pathways, and why fun is not a bonus but the foundation for performance.

If you coach youth sports, lead a school program, or parent a young athlete, you’ll leave with frameworks you can use this week. Subscribe, share with a coach who needs it, and leave a review so more people can find the show.

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A packed stadium, free entry, a brand-new team built across borders, and a cold email that ends with Northampton Saints landing in Colombo. We talk with Saabir Cader, the founder behind the Asian Pacific Lions, about how Sri Lanka rugby became the perfect home for a world-class showcase and why belief matters more than permission when you’re trying to build something that doesn’t exist yet. If you care about rugby culture, sports leadership, and what it takes to create opportunity, this story hits hard.

We dig into the side of Sri Lanka that many rugby fans never see: a school rugby ecosystem drawing thousands of supporters, a proud 147-year rugby history, and a national culture that unites through adversity. Then we get honest about the bottleneck after schoolboy rugby, where huge participation doesn’t automatically become club rugby, professional pathways, or high performance systems. Saabir shares what changed after COVID, how corporate backing affects player development, and why smarter structures are essential for Asian rugby and Pacific rugby to keep more talent in the game.

From there, it’s the nuts and bolts of making a major event happen: securing sponsors, earning trust without a track record, assembling players from Japan, Fiji, Australia, New Zealand, and beyond, and building a team culture in weeks. We also talk about bringing in legends like David Campese, what World Rugby could do differently to support developing rugby nations, and Saabir’s long-term plan to connect education with elite rugby opportunities so even one young player can break through.

If you enjoyed this, subscribe to Coaching Culture, share this with a rugby mate, and leave a review so more people can find stories about building the game the right way. What part of Saabir’s approach would you copy first?

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A captain’s job gets real when the message is hard and the stakes are higher than one person’s pride. Jamie Henry joins us to talk about the uncomfortable side of professional rugby: selection, disappointment, and the quiet way a results-driven environment can make players feel like decisions are personal. We dig into what actually earns respect inside strong teams, why “no one is bigger than the team” only works when it shows up in daily behavior, and how leaders keep trust intact when not everyone gets what they want.

Jamie’s story runs through Japanese rugby culture, where respect, elders, and the group come first. He shares how the senpai kohai dynamic shaped him, and why he chose to redefine respect on the field as full-blooded effort, not hesitation. That one shift has big implications for multicultural squads, communication under pressure, and building a shared standard without erasing anyone’s identity.

Then we go deep on the Asia Pacific Lions, a new Asia Pacific rugby project designed to create real professional rugby pathways for Asian players outside Japan. Jamie explains the mission, what it is like captaining a team that includes seasoned international stars, and how the Lions pulled off an inaugural match in Colombo, Sri Lanka against Northampton Saints. We also explore Sri Lanka as an underrated rugby hotbed and what success should look like ten years from now: Asian players earning chances in top leagues because this platform existed.

If you care about rugby leadership, team culture, and growing the game across Asia, hit subscribe, share this with a rugby mate, and leave a review with your biggest takeaway.

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What if the strongest teams aren’t built by hype, slogans, or “high performance” talk, but by a few clear rituals everyone can count on? I sit down with Dave Askew, deputy principal and First XV coach at Auckland Grammar School, to get a behind-the-scenes look at how one of New Zealand’s most storied schoolboy rugby programs builds culture that holds up under pressure.

We talk about the daily assembly as the “big hall” that creates belonging, recognition, and a shared start line for 2,000-plus boys. Dave explains why predictability and tradition matter, especially for students who don’t have stability at home, and how a consistent structure can unlock confidence and ambition. From there we get practical with “school rules plus one,” the idea that representing a premier team is a privilege and that leadership starts with doing the basics better than anyone else.

We also challenge the language that creeps into youth sport. Dave avoids the term “high performance” because of the pressure it puts on teenagers and the way it can scare off volunteer coaches. Instead, we explore “high care” as a better north star, along with a Plan A versus Plan B approach that keeps education and long-term career options at the center while still supporting big sporting dreams. If you coach school sports, lead a team, or care about building resilience and anti-fragility, you’ll take away tools you can use immediately.

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Rugby can fill a stadium. Culture can shape a life. We sit down with Sean Erasmus, head coach at Paul Boys High School, to unpack what it takes to build a values-led rugby program inside one of the most tradition-heavy environments in the world. His core idea is simple and demanding: culture is a living thing, and if we do not feed it and prune it every day, it drifts into something we never intended.

We get specific about what that looks like with schoolboys who face modern pressure that previous generations never had to carry: social media commentary, public hype, agents, contracts, and criticism that follows them home. Sean explains why banning phones is fantasy, how to talk about Instagram and TikTok head-on, and how to keep a teenager’s identity from swinging with every compliment or pile-on. He also makes the case for vulnerability in leadership: when we are willing to be real in front of the boys, they learn they can be real with us.

Then we zoom out to the system side of coaching culture and rugby leadership: how you scale consistent standards across dozens of teams, how you “coach the coaches,” and why you should match coaching styles to each age group’s needs. We also tackle the hardest stakeholder question in schoolboy rugby: parents. Sean shares a clear framework for respectful conversations, honest selection feedback, and boundaries that protect families on both sides.

If you care about team culture, schoolboy rugby, leadership, and developing young men in a high performance environment, this one will stay with you. Subscribe, share it with a coach or parent, and leave a review if it hits home. What’s one value you wish every coach would lead with?

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