Podcast

Communication Breakdown

Business, Business News, Marketing, News

Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (Founder of the Observatory on Corporate Reputation, Editor of the SAGE Encyclopedia of Corporate Reputation, Lecturer at Rice University’s Jesse H. Jones Graduate School of Business) and Steve Dowling (former head of communications at OpenAI and Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.

The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s research and teaching on reputation at USC Annenberg, UNC Chapel Hill, and universities worldwide, and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.

Whether you’re a PR professional, marketing executive, or just curious about how companies make key communications decisions, you’ll find these discussions insightful and valuable.

Episodes
107
Releases
Weekly
Typical length
32 min
On air since
2024
Latest episode
5 days ago

Episodes

107 episodes, newest first

  1. (Almost) Everything We Could See

    Episode 107

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll react to You Can See Everything, Nathan Fielder and Lance Oppenheim’s documentary following Theranos founder Elizabeth Holmes in the weeks before she reported to federal prison. They examine Holmes’ apparent attempt to humanize herself and reshape her reputation through extraordinary access, and why access without a clear narrative or credible evidence can create more scrutiny instead. The conversation explores transparency as a communications strategy, the difference between controlling a story and completing one, and what happens when claims, operational reality, and public perception stop lining up. For communications leaders, the film becomes a case study in reputation rehabilitation, media strategy, narrative governance, and the limits of transparency when trust has already collapsed.

    Takeaways

    • Access and transparency need a defined outcome.
    • Humanizing a leader after a reputational crisis requires more than personal access.
    • Controlling the environment does not mean controlling the narrative.

    Topics Mentioned
    Elizabeth Holmes, Theranos, You Can See Everything, Nathan Fielder, Lance Oppenheim, documentary filmmaking, reputation rehabilitation, transparency, radical transparency, media relations, narrative control, narrative governance, credibility, trust, scrutiny, corporate communications, public relations, executive communications, reputation management, claims, developmental warrant, evidence, perception, operational reality, media strategy, interview management, outcome goals, performance goals, narrative coherence

    Companies Mentioned
    Theranos, Hulu, New York Times, A24

    Episode Hashtags
    #Theranos #Hulu #NewYorkTimes #ElizabethHolmes #YouCanSeeEverything #NathanFielder #LanceOppenheim #CorporateCommunications #PublicRelations #CorporateReputation #ReputationManagement #Transparency #RadicalTransparency #MediaRelations #NarrativeStrategy #NarrativeGovernance #Credibility #Trust #ExecutiveCommunications #CrisisCommunications #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    34 min
  2. Bad Calls, Losing Bets and Non-Answers

    Episode 106

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine what happens when companies ask the public to trust their explanations, their motives, or their values without providing enough evidence to support them. They begin with Meta’s temporary suspension of the No Kings Instagram account and the credibility problem created when the company’s explanation changed within 24 hours. Then they turn to Polymarket and Flutter, where claims of public benefit collide with business incentives, before closing with Chick-fil-A CEO Andrew Cathy’s uncomfortable attempt to avoid questions about the company’s history on same-sex marriage and LGBTQ issues. Across all three stories, Steve and Craig explore how past conduct, visible boundaries, and leadership choices determine whether stakeholders are willing to give an organization the benefit of the doubt.

    Takeaways

    • Meta’s rapid acknowledgment of the No Kings suspension was the right instinct, but its changing explanation weakened a transparency effort that was already operating against a trust deficit.
    • Flutter’s claim that higher gambling taxes could drive consumers toward unregulated operators may have merit, but pairing that warning with expectations of increased market share raises questions about who bears the cost of the company’s response.
    • Chick-fil-A had concrete changes and employment commitments its CEO could have discussed, but Andrew Cathy’s refusal to engage directly left audiences to interpret what the company was unwilling or unable to say.

    Topics Mentioned
    corporate credibility, reputation management, transparency, political proximity, alignment signaling, social media moderation, automated enforcement, stakeholder trust, prediction markets, public-interest claims, corporate judgment, narrative arbitrage, gambling regulation, layoffs, consumer protection, leadership communication, LGBTQ issues, corporate values, media interviews, executive preparation, silence as communication

    Companies Mentioned
    Meta, Instagram, Anthropic, Polymarket, Front Office Sports, Kalshi, Flutter, FanDuel, Paddy Power, Betfair, Sky Bet, Chick-fil-A, NBC

    Episode Hashtags
    #Meta #Instagram #Anthropic #Polymarket #FrontOfficeSports #Kalshi #Flutter #FanDuel #PaddyPower #Betfair #SkyBet #ChickfilA #NBC #CorporateCommunications #PublicRelations #CorporateReputation #CrisisCommunication #StakeholderTrust #LeadershipCommunication #ReputationManagement #Transparency #AlignmentSignaling #PredictionMarkets #ExecutiveCommunications #MediaTraining #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    32 min
  3. Mixed Messages and Second Takes

    Episode 105

    Show notes

    In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Microsoft’s response to a White House attack on its immigration practices, followed hours later by presidential recognition for CEO Satya Nadella. They debate whether the company’s restrained rebuttal served its audiences and how political access should translate into results for employees. Craig introduces “disdirection,” describing how contradictory signals undermine a company’s ability to understand which relationships and commitments it can rely on. Then, they revisit Cornell University’s handling of a sexual assault case, assessing President Michael Kotlikoff’s apology, new safety measures, and the unresolved questions about leadership accountability and follow-through.

    Takeaways

    • Political access and presidential recognition offer limited reassurance when government decisions threaten employees. Corporate engagement needs to produce concrete results.
    • Contradictory political signals make consistent corporate messaging, clear evidence, and explicit standards for resolving disputes more important.
    • Cornell’s apology and new investigative arrangements represent progress. Restoring confidence requires explaining earlier failures and demonstrating that corrections work.

    Topics Mentioned
    Corporate communications, political access, government relations, non-market strategy, return on mission, H-1B visas, PERM labor certification, employee trust, immigration policy, factual rebuttals, disdirection, crisis communication, campus safety, sexual assault reporting, leadership accountability, upstream communication, board oversight, stakeholder confidence

    Companies Mentioned
    Microsoft, Google, AMD, NVIDIA, Fox News, Amazon, Meta, Cornell University, The New York Times

    Episode Hashtags
    #Microsoft #Google #AMD #NVIDIA #FoxNews #Amazon #Meta #CornellUniversity #TheNewYorkTimes #CommunicationBreakdown #CorporateCommunications #PublicRelations #CrisisCommunication #GovernmentRelations #NonMarketStrategy #ReturnOnMission #EmployeeTrust #LeadershipAccountability #CorporateReputation #CampusSafety #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    34 min
  4. Cornell’s Reckoning, Algorithmic ‘Gouging’

    Episode 104

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different crises connected by a common question: what happens when trust in an institution or company is already under strain? They begin with Cornell University’s response to allegations that a student was drugged and sexually assaulted at a fraternity party, analyzing President Michael Kotlikoff’s delayed public statement, the university’s handling of the case, and the difference between promising future action and accounting for past decisions.

    Watch the full public statement from Cornell University's President, Michael Kotlikoff here:
    https://statements.cornell.edu/2026/20261003-commitment.cfm

    Then they turn to Walmart and McDonald’s as both companies push back against claims that artificial intelligence and consumer data could be used to manipulate prices. Across both stories, Steve and Craig explore credibility, accountability, narrative governance, and why organizational claims need to hold up against the systems and decisions behind them.

    Takeaways

    • In a crisis involving serious harm, leadership communication must address what happened, what the organization did, and what has changed, rather than relying primarily on promises about the future.
    • Independent scrutiny carries more credibility when organizational leaders openly subject their own decisions and roles to examination.
    • AI-related communication increasingly requires companies to explain who controls the technology, what data it uses, what it is designed to optimize, and what limits protect consumers.

    Topics Mentioned
    crisis communication, sexual assault, university governance, leadership accountability, institutional trust, independent investigations, organizational culture, Greek life, reputational risk, transparency, legal risk, stakeholder trust, AI pricing, artificial intelligence, dynamic pricing, personalized pricing, surveillance pricing, consumer data, price optimization, narrative governance, investor communications, customer communications, franchise pricing, corporate accountability

    Companies Mentioned
    Cornell University, Kai Pi, Delta Delta Delta, CNN, Walmart, Reuters, McDonald’s

    Episode Hashtags
    #Cornell #CornellUniversity #Walmart #McDonalds #Reuters #CNN #CrisisCommunication #CorporateCommunications #PublicRelations #CorporateReputation #ReputationManagement #Leadership #Accountability #InstitutionalTrust #StakeholderTrust #OrganizationalCulture #ArtificialIntelligence #AI #AIPricing #DynamicPricing #ConsumerData #NarrativeGovernance #ConsumerTrust #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    36 min
  5. Reorg, Reject, Retouch

    Episode 103

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll start with Microsoft’s decision to move communications under its corporate, external, and legal affairs organization, asking what reporting lines reveal about a company’s priorities and whether proximity to the CEO actually translates into influence. Then they turn to social media platforms that initially rejected paid promotion for Alex Gibney’s Elon Musk documentary, raising questions about platform rules, automated decision-making, and access to audiences. Finally, they unpack Stanford University’s use of AI to alter a photograph of real students, including replacing one student entirely, despite a university policy strictly prohibiting the practice. Across all three stories, the central issue is governance: policies and organizational structures matter only when the processes behind them work as intended.

    Takeaways

    • Where communications sits on the org chart sends a message. Microsoft’s decision to place communications within corporate, external, and legal affairs reflects the increasingly broad political, legal, social, and reputational environment communications leaders must navigate.
    • A seat at the table does not guarantee influence. Communications leaders can become too absorbed in executive thinking and lose the outside perspective and organizational relationships that give the function its value.
    • Platform policies need consistent definitions and enforcement. Meta and YouTube reversed decisions restricting ads for the Musk documentary, but their explanations left questions about whether automated systems, human judgment, or policy interpretation caused the restrictions.

    Topics Mentioned
    corporate communications, communications leadership, corporate affairs, organizational structure, communications reporting lines, employee communications, non-market strategy, reputation management, social media advertising, political advertising, content moderation, platform governance, audience access, Elon Musk documentary, artificial intelligence, generative AI, AI governance, image manipulation, authenticity, diversity, representation, institutional credibility, communications policy, reputation risk

    Companies Mentioned
    Microsoft, Meta, Instagram, Facebook, TikTok, Oracle, YouTube, Google, Bleecker Street, Twitter/X, Amazon, Fox News

    Episode Hashtags
    #Microsoft #Meta #Instagram #Facebook #TikTok #Oracle #YouTube #Google #BleeckerStreet #Twitter #X #Amazon #FoxNews #Stanford #CorporateCommunications #CorporateAffairs #PublicRelations #ReputationManagement #CommunicationsLeadership #StrategicCommunications #AI #GenerativeAI #AIGovernance #AIethics #PlatformGovernance #ContentModeration #CorporateReputation #Leadership #Authenticity #StakeholderTrust #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    This episode includes AI-generated content.

    24 min
  6. All Apologies

    Episode 102

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine three very different responses to public pressure. Converse apologizes for disturbing imagery in an ad campaign, while Ed Sheeran addresses the removal of Macklemore from his tour after remarks about Palestine. Oracle, facing criticism over how it handled layoffs, offers little explanation to the employees affected. Steve and Craig ask what an apology must answer, how partners can prepare for pressure together, and what corporate silence costs the people left waiting for answers.

    Takeaways

    • Taking down an offensive ad is an immediate remedy. Converse still needs to explain how the image passed review and what will change.
    • An apology can land differently with fans, critics, partners, and others affected. One audience’s response cannot stand in for all of them.
    • Public solidarity carries more weight when collaborators have discussed their commitments and how they will respond to pressure in advance.

    Topics Mentioned
    Apologies, advertising review, creative approval, stakeholder trust, performer speech, public solidarity, wedge warfare, crisis preparation, layoffs, employee communication, strategic silence, accountability, AI adoption, return on mission

    Companies Mentioned
    Converse, Oracle, Instagram, The Wall Street Journal, Nike, Slack, LinkedIn, Amazon, Target

    Episode Hashtags
    #Converse #Oracle #Instagram #WallStreetJournal #Nike #Slack #LinkedIn #Amazon #Target #EdSheeran #Macklemore #CrisisCommunications #CorporateReputation #Apologies #StakeholderTrust #EmployeeCommunications #Layoffs #ArtificialIntelligence #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    26 min
  7. You Ought Not Be In Pictures

    Episode 101

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine what happens when Hollywood turns corporate leaders into central characters. With new productions focused on Mark Zuckerberg, Sam Altman, and Elon Musk, they explore how dramatizations and documentaries can reshape public understanding of companies long after the original events occurred. The discussion goes beyond media strategy to examine governance, founder dependence, institutional accountability, and why organizations need their own credible record before someone else writes it for them.

    Takeaways

    • Companies that become inseparable from their founders risk having their corporate reputation rise and fall with a single individual.
    • Declining to participate in a film or documentary does not remove an organization from the story. It simply transfers control of representation to someone else.
    • Organizations should distinguish between countering a narrative and producing new evidence that demonstrates institutional accountability.

    Topics Mentioned
    Corporate reputation, founder branding, executive communications, narrative governance, corporate storytelling, documentaries, dramatizations, crisis communications, governance, institutional accountability, AI-generated media, synthetic proxies, reputation management, media strategy, narrative control

    Companies Mentioned
    Meta, Facebook, The Wall Street Journal, OpenAI, ChatGPT, Tesla, SpaceX, Enron, Theranos, Colossus

    Episode Hashtags
    #Meta #OpenAI #ChatGPT #Facebook #Tesla #SpaceX #CorporateCommunications #PublicRelations #CorporateReputation #ExecutiveCommunications #CrisisCommunications #ReputationManagement #NarrativeGovernance #Leadership #MediaStrategy #ArtificialIntelligence #Documentary #Storytelling #ShawnPNeal #Advocast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    31 min
  8. Episode 100

    Episode 100

    Show notes

    In this 100th episode of Communication Breakdown, Steve Dowling and Craig Carroll revisit the major forces that have shaped corporate communications over the past two years. They examine how political pressure drove companies to reconsider diversity commitments, how narrative arbitrage allowed outside actors to seize control of corporate stories, and why unrestrained executives increasingly create their own reputation crises. The episode closes with a practical look at how calibration, evidence, and restraint help organizations maintain authority when stakeholder deference can no longer be assumed.

    Takeaways

    • Companies acting from strength can explain why they made a decision, what they intend to preserve, and which boundaries they will maintain.
    • Political momentum, online intensity, and election results should not be mistaken for broad, durable stakeholder consensus.
    • Unexplained changes create narrative gaps that activists, critics, and political actors can exploit for attention and influence.

    Topics Mentioned
    corporate communications, corporate reputation, diversity commitments, DEI, political pressure, stakeholder expectations, fear versus strength, organizational values, narrative authorship, narrative arbitrage, crisis communication, social media, executive visibility, CEO reputation risk, executive containment, authenticity, governance, restraint, calibration, institutional authority, evidence, transparency

    Companies Mentioned
    Ford Motor, Costco, Target, Apple, Delta Air Lines, Meta, ABC, WNBA, Cracker Barrel, NFL, Tesla, Palantir, The New York Times, CNBC, Starbucks, Toyota, eBay, GameStop

    Episode Hashtags
    #FordMotor #Costco #Target #Apple #DeltaAirLines #Meta #ABC #WNBA #CrackerBarrel #NFL #Tesla #Palantir #NewYorkTimes #CNBC #Starbucks #Toyota #eBay #GameStop #CorporateCommunications #PublicRelations #CorporateReputation #CrisisCommunication #DEI #LeadershipCommunication #ExecutiveReputation #NarrativeArbitrage #StakeholderTrust #ReputationManagement #CorporateGovernance #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    30 min
  9. Long-time listeners, first-time callers

    Episode 99

    Show notes

    In this special listener-driven episode of Communication Breakdown, Steve Dowling and Craig Carroll answer questions from communications leaders and longtime supporters of the podcast. The conversation covers corporate silence, credible storytelling, misinformation, CEO transitions, professional development, artificial intelligence, and how the hosts select the stories they analyze each week.

    Guest Callers

    • Hannah Wong
    • Dominic Carr
    • Abby Hayes
    • Farzana Baduel
    • Kim Sample
    • Marcia Dawkins
    • Keith Berman
    • Traci Klein
    • David Gallagher

    Topics Mentioned
    corporate storytelling, warranted communication, organizational behavior, corporate apologies, strategic silence, narrative control, communications measurement, strategic subtraction, misinformation, disinformation, media scrutiny, corporate credibility, public-interest communication, US public relations, UK public relations, communications careers, mentorship, curiosity, artificial intelligence, creative judgment, CEO succession, leadership transitions, stakeholder confidence, internal communications, story selection, corporate reputation

    Companies Mentioned
    OpenAI, United Airlines, American Airlines, Starbucks, Amazon, Home Depot, BBC, Apple, Cracker Barrel, TikTok, Twitter, Reese’s, Sky News

    Episode Hashtags
    #OpenAI #UnitedAirlines #AmericanAirlines #Starbucks #Amazon #HomeDepot #BBC #Apple #CrackerBarrel #TikTok #Twitter #Reeses #SkyNews #CorporateCommunications #PublicRelations #CorporateReputation #StrategicCommunications #LeadershipCommunication #StakeholderTrust #Misinformation #Disinformation #MediaRelations #CEOSuccession #ArtificialIntelligence #InternalCommunications #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    36 min
  10. Return on Mission

    Episode 98

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll explore a different way to measure the value of corporate communications, public affairs, and stakeholder engagement. Building on Dell’s use of “return on mission,” Craig applies the concept to corporate affairs and asks whether communications work makes an organization more capable of accomplishing its strategic goals. The conversation examines transaction costs, coordination costs, attention, confusion, crisis prevention, and other outcomes that traditional ROI metrics often miss. For communications leaders under pressure to demonstrate value, return on mission offers a way to connect their work directly to organizational performance.

    Takeaways

    • Return on mission measures whether corporate affairs makes an organization more capable of accomplishing its strategy, goals, and obligations.
    • Measures such as media impressions and share of voice capture attention, but they do not necessarily show whether communications helped the organization accomplish its objectives.
    • Prevention can be a legitimate outcome when communicators identify a credible risk, intervene before escalation, and document how their actions changed the trajectory.

    Topics Mentioned
    return on mission, return on investment, corporate affairs measurement, public relations measurement, public affairs, stakeholder engagement, attention economy, non-market strategy, transaction costs, coordination costs, delay costs, attention costs, crisis communications, contradiction costs, confusion costs, strategic allocation of attention, executive attention, prevention as an outcome, corporate agency, after-action reviews, communications measurement, leading indicators, lagging indicators, stakeholder relationships, organizational friction, communications effectiveness

    Companies Mentioned
    Dell, Google

    Episode Hashtags
    #Dell #Google #ReturnOnMission #CorporateCommunications #CorporateAffairs #PublicRelations #PublicAffairs #CommunicationsStrategy #CommunicationsMeasurement #ReputationManagement #StakeholderEngagement #CrisisCommunications #ExecutiveCommunication #StrategicCommunications #OrganizationalPerformance #Leadership #ReputationStrategy #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    32 min
  11. Fixing Flock’s Blind Spot

    Episode 97

    Show notes

    In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Flock Safety’s attempt to reset its reputation amid growing criticism of its automated license plate reader network. They assess the company’s new safeguards, CEO Garrett Langley’s media tour, and Flock’s effort to reposition itself from a surveillance provider to the industry’s leading watchdog. Steve and Craig explore the difference between controlling a story and completing it, particularly when a company acknowledges harm without clearly defining its own responsibility. The discussion offers communications and governance leaders a timely case study in accountability, independent oversight, media preparation, and the limits of a policy announcement without operational proof.

    Takeaways

    • Operational changes must become more credible than the communications announcing them.
    • Companies that build infrastructure at scale assume responsibility for its foreseeable operating conditions, even when customers commit the misconduct.
    • An apology can express empathy while avoiding accountability if it never identifies the company’s own agency.

    Topics Mentioned
    Automated license plate readers, mass surveillance, police misconduct, data privacy, crisis communication, corporate accountability, systemic responsibility, product governance, audit logs, independent verification, data retention, facial recognition, drone technology, stakeholder trust, media framing, narrative control, apology strategy, activist engagement, media training, regulatory standards, permission to operate, reputation management

    Companies Mentioned
    Flock Safety, HBO, The Washington Post, Bloomberg News, CBS News, CNN, Lowe’s, InvestigateTV

    Episode Hashtags
    #FlockSafety #HBO #WashingtonPost #BloombergNews #CBSNews #CNN #Lowes #InvestigateTV #MassSurveillance #DataPrivacy #LicensePlateReaders #PoliceAccountability #CorporateAccountability #CorporateGovernance #CrisisCommunication #PublicRelations #CorporateCommunications #ReputationManagement #MediaRelations #MediaTraining #StakeholderTrust #ProductGovernance #IndependentOversight #NarrativeControl #ShawnPNeal #Advocast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    28 min
  12. Manifesto Mania!

    Episode 96

    Show notes

    In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine what happens when powerful executives go direct in an effort to reshape public perception. Meta CEO Mark Zuckerberg uses a sweeping AI manifesto to argue for open access, personal empowerment, and a widely distributed AI future, while David Ellison takes to The New York Times to defend the Paramount-Warner deal and make the case that he can be trusted with CNN. Steve and Craig explore the widening gaps between executive claims, institutional conduct, and the evidence audiences use to decide what they believe. The discussion offers a timely lesson for communicators: executives can secure attention and frame an argument, but credibility ultimately depends on whether their actions warrant their claims.

    Takeaways

    • Meta’s AI manifesto illustrates the credibility risk created when an organization’s promises about the future conflict with its institutional position, history, and current behavior.
    • Meta’s public promises about AI-driven empowerment collide with employee questions about how productivity gains will actually be distributed.
    • David Ellison’s assurances about editorial independence expose a gap between a claim and its warrant. Personal intentions offer less credibility than governance structures that constrain an owner’s ability to intervene.

    Topics Mentioned
    executive communications, corporate reputation, artificial intelligence, AI manifestos, open-source AI, open-weight models, executive credibility, trust, personal AI agents, mediatization, AI safety, cybersecurity, AI productivity, employee communications, data centers, job displacement, stakeholder risk, internal and external alignment, executive op-eds, mergers and acquisitions, antitrust, media relations, editorial independence, corporate governance, narrative control, claim and warrant, evidence asymmetry, newsroom governance, legacy media, borrowed legitimacy, stakeholder scrutiny

    Companies Mentioned
    Axios, Meta, Facebook, WhatsApp, Instagram, OpenAI, Anthropic, TechCrunch, Harris Poll, Hugging Face, Business Insider, Amazon, Paramount Skydance, Warner Brothers, The New York Times, CNN, CBS, The Wall Street Journal, CNBC, Status, 60 Minutes, The Washington Post, Twitter

    Episode Hashtags
    #Meta #Facebook #WhatsApp #Instagram #OpenAI #Anthropic #Axios #TechCrunch #HuggingFace #BusinessInsider #Amazon #ParamountSkydance #WarnerBrothers #NewYorkTimes #CNN #CBS #WallStreetJournal #CNBC #WashingtonPost #Twitter #ArtificialIntelligence #AI #ExecutiveCommunications #CorporateCommunications #PublicRelations #CorporateReputation #Leadership #CrisisCommunications #MediaRelations #StakeholderTrust #CorporateGovernance #InternalCommunications #EditorialIndependence #NarrativeStrategy #ExecutiveCredibility #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    33 min
  13. Full Court Press

    Episode 95

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine how the WNBA has become the latest battleground in America's broader cultural debate after Indiana Fever player Sophie Cunningham's comments about transgender athletes ignited national controversy. Rather than debating the underlying political issue, the hosts focus on the league's communications challenge, exploring how outside groups can redirect public attention and force organizations into conversations they did not initiate. They introduce concepts like "narrative arbitrage," attention management, and governance infrastructure, offering a thoughtful framework for how organizations can maintain focus when external controversies threaten to redefine their identity.

    Takeaways

    • Silence is not always inaction. Strategic restraint can prevent organizations from amplifying controversies beyond their proper scope.
    • Public goodwill creates stakeholder expectations, making it critical to clarify the difference between organizational values and organizational policy.
    • Leaders can lower the temperature of contentious debates by reframing where discussions belong

    Topics Mentioned
    WNBA, Sophie Cunningham, Caitlin Clark, transgender athletes, sports communications, corporate reputation, stakeholder expectations, narrative arbitrage, governance, crisis communications, organizational boundaries, public trust, culture wars, attention management, leadership communication, framing, media strategy

    Companies Mentioned
    WNBA, Indiana Fever, ESPN, White House, NCAA, Seattle Storm, Minnesota Lynx, SiriusXM

    Episode Hashtags
    #WNBA #IndianaFever #ESPN #WhiteHouse #NCAA #SeattleStorm #MinnesotaLynx #SiriusXM #CorporateCommunications #PublicRelations #CorporateReputation #CrisisCommunication #Leadership #StakeholderManagement #NarrativeStrategy #SportsBusiness #MediaRelations #ReputationManagement #StrategicCommunications #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    33 min
  14. Off the Menu

    Episode 94

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different corporate communications challenges. First, they explore why Cracker Barrel's business appeared to be recovering while CEO Julie Masino's leadership did not, unpacking the difference between repairing operational performance and repairing executive credibility. They then turn to Taco Bell's response to the largest Cyclospora outbreak in U.S. history, contrasting its measured crisis response with Taylor Farms' increasingly defensive communications strategy. Along the way, they introduce concepts like return on mission, attention cost, category contamination, and the difference between operational containment and communicative containment, offering practical lessons for communications leaders navigating reputation under pressure.

    Takeaways

    • A company's operational recovery does not automatically restore confidence in the executive associated with the original crisis.
    • Crisis communications should evolve beyond apology into a credible recovery narrative that demonstrates learning, progress, and continued leadership.
    • Operational containment protects the business, but communicative containment helps restore public confidence and reduce uncertainty.

    Topics Mentioned
    Corporate reputation, CEO credibility, executive communications, crisis communications, return on mission, return on investment, operational containment, communicative containment, category contamination, food safety, product recalls, corporate governance, customer trust, recovery narratives, stakeholder communications, media strategy, board governance, leadership visibility

    Companies Mentioned
    Cracker Barrel, Taco Bell, CNN, Glenn Beck, CCO Dispatch, Taylor Farms, FDA, McDonald's

    Episode Hashtags
    #CrackerBarrel #TacoBell #TaylorFarms #McDonalds #CorporateCommunications #PublicRelations #CrisisCommunications #CorporateReputation #ExecutiveCommunications #Leadership #CEO #FoodSafety #ProductRecall #StakeholderTrust #BrandReputation #CorporateGovernance #IssuesManagement #RiskCommunication #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    33 min
  15. A Midsummer Night’s Clip Show

    Episode 93

    Show notes

    In this special summer edition of Communication Breakdown, Steve Dowling and Craig Carroll revisit three of the season's most impactful conversations, each offering enduring lessons for corporate communicators. From eBay's decisive rejection of GameStop's acquisition bid, to Standard Chartered CEO Bill Winters' AI communications misstep, to a broader discussion about why communications teams often operate in the wrong sequence, the episode explores how judgment, credibility, and organizational influence shape corporate reputation. Together, these conversations reinforce a central theme, that effective communication is less about saying more and more about saying the right thing at the right moment.

    Takeaways

    • eBay demonstrated that brevity carries authority when it is backed by clear business judgment and disciplined messaging.
    • Executive comments about AI and workforce changes require empathy first, because audiences interpret language through existing fears and uncertainty.
    • Communications teams create greater strategic value when they participate before decisions are finalized rather than simply explaining them afterward.

    Topics Mentioned
    Corporate communications, corporate reputation, mergers and acquisitions, executive communication, AI communications, workforce automation, crisis communication, strategic communications, organizational alignment, governance, leadership credibility, stakeholder trust, narrative control, communications strategy, communications function, business judgment

    Companies Mentioned
    GameStop, eBay, CNBC, Standard Chartered, NVIDIA, Boeing, Alaska Airlines, Shell, Greenpeace

    Episode Hashtags
    #GameStop #eBay #CNBC #StandardChartered #NVIDIA #Boeing #AlaskaAirlines #Shell #Greenpeace #CorporateCommunications #CorporateReputation #PublicRelations #ExecutiveCommunications #CrisisCommunications #ArtificialIntelligence #Leadership #Governance #StakeholderTrust #NarrativeControl #StrategicCommunications #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    35 min
  16. Defenestration

    Episode 92

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine how Ryanair reduced a terrifying in-flight emergency to the language of a routine scheduling disruption. They compare the airline’s statement with the more human responses from Boeing and CFM International, exploring the difference between legal accuracy and narrative adequacy, and what executive presence signals during a crisis. Then, they turn to Meta’s short-lived Muse Image feature, which allowed users to generate AI content from public Instagram photos without affirmative consent or notification. The discussion reveals how passive language, product design, default permissions, and organized stakeholder power can expose the governing logic behind a company’s communications.

    Takeaways

    • A statement can remain technically accurate while presenting an account that is materially smaller than the event people experienced.
    • Crisis communicators must balance speed and factual certainty without using caution as a reason to minimize human consequences.
    • Words such as “dislodged,” “landed normally,” and “requested medical assistance” can weaken credibility when they understate the severity of an incident.

    Topics Mentioned
    Crisis communication, narrative adequacy, factual compression, narrative distortion, corporate responsibility, passenger safety, executive visibility, leadership communication, stakeholder trust, legal accuracy, passive language, institutional legitimacy, operating permission, artificial intelligence, image rights, affirmative consent, opt-in systems, privacy settings, product governance, claims perception and reality, user control, stakeholder power, organized advocacy, reputation management, Friday news releases

    Companies Mentioned
    Ryanair, Boeing, CFM International, GE, Meta, Facebook, WhatsApp, Instagram, TikTok, SAG-AFTRA, OpenAI, CAA, Puck

    Episode Hashtags
    #Ryanair #Boeing #CFMInternational #GE #Meta #Facebook #WhatsApp #Instagram #TikTok #SAGAFTRA #OpenAI #CAA #Puck #CrisisCommunication #CorporateCommunications #PublicRelations #CorporateReputation #NarrativeAdequacy #ReputationManagement #ExecutiveCommunications #LeadershipCommunication #StakeholderManagement #StakeholderTrust #ArtificialIntelligence #AI #DataPrivacy #DigitalConsent #ProductGovernance #ImageRights #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    33 min
  17. I Do / Undo

    Episode 91

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different reputation plays: Taylor Swift and Travis Kelce’s highly controlled wedding event in New York, and Ford’s media blitz around quality, American workers, and a course correction on AI. The conversation explores how controlled visibility can build cultural power when audiences trust the intent behind the control. Steve and Craig also break down Ford’s use of third-party validation, veteran engineers, and a strong American manufacturing message to turn a quality problem into a comeback narrative. For PR and communications professionals, this episode is a sharp look at attention governance, proof points, and the reputational weight needed to keep big stories from tipping into spectacle or spin.

    Takeaways

    • Taylor Swift’s wedding became a masterclass in controlled visibility, giving the public proximity without full access.
    • Ford turned a quality problem and AI overreach story into a human judgment comeback narrative.
    • Third-party validation, like the JD Power ranking, can strengthen a corporate message, but it does not erase longer-term performance tests.

    Topics Mentioned
    Taylor Swift, Travis Kelce, controlled access, attention governance, celebrity communications, audience trust, secrecy, authenticity, reputational ballast, charitable giving, cultural events, Ford, artificial intelligence, veteran engineers, graybeard engineers, JD Power, product quality, warranty costs, recalls, American manufacturing, third-party validation, executive messaging, media strategy, narrative control, human judgment, automation risk

    Companies Mentioned
    Madison Square Garden, Empire State Building, Macy’s, Instagram, People, Us Weekly, Albertsons, Ford Motor Company, Bloomberg, JD Power, Toyota, Hyundai, CNN, Fox News, CNBC

    Episode Hashtags
    #TaylorSwift #TravisKelce #MadisonSquareGarden #EmpireStateBuilding #Macys #Instagram #People #UsWeekly #Albertsons #Ford #Bloomberg #JDPower #Toyota #Hyundai #CNN #FoxNews #CNBC #CorporateCommunications #PublicRelations #ReputationManagement #AttentionGovernance #NarrativeControl #CrisisCommunications #ExecutiveMessaging #MediaStrategy #BrandReputation #ArtificialIntelligence #HumanJudgment #Manufacturing #ThirdPartyValidation #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    28 min
  18. …and the home of the brave

    Episode 90

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine why America’s 250th birthday feels smaller, flatter, and more complicated than a milestone this large should feel. They look at how companies are approaching the anniversary through nostalgia, patriotic packaging, official sponsorships, and, in a few stronger cases, civic contribution. The conversation explores why patriotic language now carries reputational risk, how the split between America 250 and Freedom 250 has muddled the national moment, and why companies need more than flags and slogans to show up credibly. For PR, communications, and corporate reputation leaders, this episode is a sharp case study in authenticity, civic usefulness, and the limits of safe messaging.

    Takeaways

    • America 250 should be a major national milestone, but polarization, distraction, and weak organizing have kept it from becoming a shared civic moment.
    • Companies are cautious because words like freedom, patriotism, founders, and American values no longer land in one shared place.
    • The split between America 250 and Freedom 250 has created a signaling problem for sponsors trying to avoid partisan alignment.

    Topics Mentioned
    America 250, Fourth of July, corporate patriotism, civic patriotism, symbolic patriotism, access patriotism, nationalism, hospitality, political polarization, shared meaning, corporate reputation, patriotic branding, nostalgia, strategic ambiguity, civic contribution, stakeholder trust, government sponsorship, Freedom 250, America 250 Commission, DEI backlash, ESG backlash, corporate values, authenticity, local service, veterans housing, emergency water, childhood hunger, public trust, civic institutions, hope, American identity, historical progress, rights rollbacks, corporate communications, public relations

    Companies Mentioned
    Gallup, NPR, Marist, Coca-Cola, Chevy, Budweiser, Jeep, HBO, UFC, Home Depot, Anheuser-Busch, Albertsons, Safeway, Jewel-Osco, The Wall Street Journal

    Episode Hashtags
    #America250 #Freedom250 #FourthOfJuly #CorporatePatriotism #CivicPatriotism #SymbolicPatriotism #AccessPatriotism #CorporateCommunications #PublicRelations #CorporateReputation #BrandReputation #StakeholderTrust #StrategicCommunications #PatrioticBranding #CivicEngagement #CorporateResponsibility #Authenticity #Gallup #NPR #Marist #CocaCola #Chevy #Budweiser #Jeep #HBO #UFC #HomeDepot #AnheuserBusch #Albertsons #Safeway #JewelOsco #WallStreetJournal #ShawnPNeal #AdvocastLeadershipAdvisory #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    39 min
  19. Comms on Three Continents

    Episode 89

    Show notes

    In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll move across three communication flashpoints on three continents: the evolving influence economy at Cannes Lions, Lululemon’s cultural misstep at the Great Wall of China, and the San Francisco Giants’ mishandling of Pride Night controversy. They examine how influence is no longer contained inside advertising, PR, marketing, or customer experience silos, especially as creators, algorithms, AI summaries, and political actors reshape reputation in real time. The conversation sharpens around two major lessons for communications leaders: cultural accuracy has to happen before spectacle, and values questions need institutional answers, not evasive talking points. For PR, corporate affairs, and leadership teams, this episode is a reminder that operational clarity, cultural fluency, and prepared governance now determine whether a brand controls the story or gets corrected by the public.

    Takeaways

    • Cannes Lions now reflects a broader shift from advertising as a discipline to influence as an operating system.
    • Lululemon’s Great Wall mistake shows that brands cannot borrow cultural authority without first proving cultural accuracy.
    • The San Francisco Giants’ Pride Night controversy shows how local values issues can quickly become national political stories.

    Topics Mentioned
    Cannes Lions, influence, advertising, corporate communications, public affairs, creators, AI, algorithms, media fragmentation, authenticity, purpose, cultural credibility, Lululemon China, Great Wall of China, cultural accuracy, cultural review, apology strategy, Weibo, social media virality in China, market access, operational integrity, Pride Month, San Francisco Giants, Major League Baseball, LGBTQ fans, religious expression, culture wars, internal communication, values communication, communicative governance, stakeholder interpretation

    Companies Mentioned
    Lululemon, Bloomberg, Weibo, China Daily, San Francisco Giants, Major League Baseball, Fox News

    Episode Hashtags
    #CannesLions #Lululemon #Bloomberg #Weibo #ChinaDaily #SanFranciscoGiants #MajorLeagueBaseball #FoxNews #CorporateCommunications #PublicRelations #CrisisCommunication #ReputationManagement #CorporateAffairs #CulturalFluency #BrandReputation #StakeholderTrust #ValuesCommunication #InfluenceStrategy #PrideMonth #CultureWars #InternalCommunications #LeadershipCommunication #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    28 min
  20. Beast Mode

    Episode 88

    Show notes

    In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine MrBeast’s 500 million YouTube subscriber milestone and the reputation challenges that come with creator scale. They look at how Jimmy Donaldson managed a live-stream moment when fans playfully subscribed and unsubscribed to delay the milestone, and what that revealed about his relationship with his audience. The conversation also explores the tension between authenticity, institutional scrutiny, crisis management, and the growing communications function around one of the world’s most successful individual creators. For PR and communications leaders, the episode is a sharp case study in what happens when a personal brand becomes a global enterprise.

    Takeaways

    • MrBeast’s 500 million subscriber milestone marks a shift from creator success story to institutional reputation challenge.
    • Founder-led brands need communications counsel that protects authenticity while translating business realities for broader audiences.
    • The “negative money” comment illustrates how internal explanations can land poorly when different audiences interpret the same message through different lenses.

    Topics Mentioned
    MrBeast, Jimmy Donaldson, YouTube creators, subscriber milestones, live streams, audience behavior, creator economy, personal brand, founder-led companies, reputation management, crisis communications, media training, narrative expansion, authenticity, audience trust, institutional scrutiny, online safety, teen audiences, stakeholder expectations, communications counsel

    Companies Mentioned
    MrBeast, YouTube, TikTok, LinkedIn, HBO, Amazon, Wall Street Journal, Reddit, T-Series, Y Combinator

    Episode Hashtags
    #MrBeast #YouTube #TikTok #LinkedIn #HBO #Amazon #WallStreetJournal #Reddit #TSeries #YCombinator #JimmyDonaldson #CreatorEconomy #CorporateCommunications #PublicRelations #ReputationManagement #CrisisCommunications #MediaTraining #PersonalBrand #FounderLedBrands #AudienceTrust #NarrativeStrategy #OnlineSafety #StakeholderTrust #ShawnPNeal #AdvoCast #OCRNetwork

    Communication Breakdown is a production of the Observatory on Corporate Reputation.
    Hosted by Craig Carroll and Steve Dowling.
    Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

    For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

    31 min