Podcast

Construction Hot Takes

Business, Management

Hosted by Adam Cooper, CEO of Ascent Consulting, alongside Senior Consultants Gregory Gorman and Jeff Robertson, Construction Hot Takes show dives into the gritty, unfiltered realities of building a profitable construction company. With nearly 100 years of combined experience, they’ve been there—from carrying gear on job sites to leading Ascent, a consulting powerhouse that exclusively serves construction companies across North America.

Each episode is packed with insights, strategies, and insider knowledge from the industry’s top consulting firm for contractors. Discover what big national contractors know about growing a business, get actionable advice on boosting efficiency, and learn how to supercharge your project pipeline. Tune in, get inspired, and gain the knowledge to take your construction business to the next level.

Episodes
65
Releases
Weekly
Typical length
25 min
On air since
2024
Latest episode
5 days ago

Episodes

65 episodes, newest first

  1. Changing Software in Construction: Early Adopters, Fence Sitters & Resistors

    Episode 63

    Show notes

    When a company invests in a major technology transformation, buys the new system, and spends the money, but nothing actually changes, the problem may never have been the software at all. More often than not, the real issue is people or process, and the company ended up changing the wrong thing.

    In this episode of Construction Hot Takes, Adam Cooper, Greg Gorman, and Jeff Robertson react to Greg's recent LinkedIn post on what it really takes to transform a business, along with the thoughtful comments it sparked. The conversation centers on a simple idea: transformation is rarely about one thing. It is the work of untangling people, processes, and technology that have drifted out of alignment over time, and a change to any one of them ripples through the rest of the organization.

    The hosts talk through why transformation is never really finished, what companies like Kodak and Nokia teach us about the cost of standing still, and why so many software rollouts fail even when the implementation itself goes smoothly. They also break down the three camps you'll find in almost every company (the early adopters, the fence sitters, and the resistors) and explain why choosing the right champions early can make or break a change effort.

    Later in the episode, they respond to a listener who challenges the premise entirely, arguing that transformation should start with what the organization is trying to achieve. They also discuss how workarounds and homegrown tools quietly become the real process when nobody designs it on purpose. As one of the hosts puts it, your system works exactly the way it was designed, whether you meant it to or not, so it pays to turn the light on before you start moving the furniture.

    21 min
  2. Everything You Need to Know About Procore | Before Procore Groundbreak Bonus

    Episode 63

    Show notes

    To gear up for Procore Groundbreak, we pulled every Procore conversation from Construction Hot Takes into one video: whether Procore is right for your company, how to get value after you buy it, the integration headaches we see with real clients, and where the market is going.

    These are clips from past episodes. If one grabs your attention, the full episode is linked below.

    Chapters:
    00:00 – Intro: The Procore Supercut
    00:23 – Is Procore Right for Your Company? (Ep. 3)
    10:05 – So You Bought Procore. Now What? (Ep. 11)
    15:40 – New Software Gone Wrong: An E-Signature Integration Story (Ep. 46)
    17:45 – Procore, Sage & Kojo: When the Data Won't Flow (Ep. 46)
    22:15 – Mapping Your Data Flow Before You Pick an ERP (Ep. 46)
    23:25 – Can AI Fix AP Invoice Matching? (Ep. 46)
    28:15 – Best in Class vs. Best in Breed (Ep. 46)
    29:05 – New Construction Tech and Procore's Place in the Market (Ep. 46)
    33:00 – Wrap-Up

    Full episodes in this supercut:
    Ep. 3 – The Truth About Procore: • The Truth About Procore: Is It Right for Y...
    Ep. 11 – So You Bought Procore—Now What?: • So You Bought Procore for Your Constructio...
    Ep. 46 – New Software Gone Wrong: • New Software Gone Wrong: Construction's Bi...
    Procore playlist: • Procore Insights

    Procore Isn't Broken, It's Just Not Built Around You Yet: https://blog.ascentconsults.com/proco...
    Build a business that runs without you: https://ascentconsults.com/build-it-b...
    Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/constructi...

    Follow Ascent Consulting on:
    LinkedIn: / ascent-consulting-inc-
    Facebook: / ascentconsult
    Instagram: / ascentconsults

    Follow the Construction Hot Takes Podcast on:
    Facebook: https://www/facebook.com/constructionhottakes/
    Instagram: / constructionhottakespodcast
    TikTok: / construction.hottakes

    32 min
  3. Is Buyout Just a Nicer Word for Shorting Your Subs?

    Episode 62

    Show notes

    Is buyout just a nicer word for shorting your subs? Sometimes, but it doesn’t have to be. Buying the work competitively is the job, and it crosses a line when a GC takes a project without enough money in it and pushes the shortfall down to the trades. If you are a subcontractor who has watched a buyout call land on your margin, or a project manager handed a fee that you cannot see a path to, this is the conversation both sides usually have separately.
    In this episode, Greg Gorman, Adam Cooper, and Jeff Robertson react to the comments a clip on bidding drew, take the sub's side and the GC's side honestly, and get into contingency, scope, and why the worst job on your books is often the one you won and should not have.
    Here is the TikTok video source for the comments:
    ‘Buyout and the Subs’: https://www.tiktok.com/@construction.hottakes/video/7664578504482163981
    Build a business that runs without you: https://ascentconsults.com/build-it-better-ebook/
    Chapters:
    00:00 - Introduction & General Conditions Budgeting
    01:46 - Reading Online Comments on Buyout Strategies
    03:12 - Strategic Budgeting & Subcontractor Margins
    06:50 - Market Dynamics & Sustainable Bidding Practices
    03:26 - Closing Remarks & Producer Summary

    Markup and Margin: The Math Matters: https://blog.ascentconsults.com/markup-and-margin
    For strategic business planning and margin discipline: https://ascentconsults.com/strategic-business-planning/

    Greg Gorman:https://www.linkedin.com/in/gregory-gorman-hern%C3%A1ndez-mba-115ba34//
    Adam Cooper: https://www.linkedin.com/in/adamcooper/
    Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/
    Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/construction-hot-takes-podcast/

    Follow Ascent Consulting on:
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult
    Instagram: https://www.instagram.com/ascentconsults/

    Follow the Construction Hot Takes Podcast on:
    Instagram: https://www.instagram.com/constructionhottakespodcast/
    TikTok: https://www.tiktok.com/@construction.hottakes
    #Construction #Preconstruction #Subcontractors

    11 min
  4. Whose Fault Is a $25M Overrun, Estimating or Engineering?

    Episode 61

    Show notes

    How do you lose $25 million on one job? By building exactly to the construction spec while a second engineering spec, signed off by your own leadership, sat unread until the systems were turned on. If you run design-build work, sit between an engineering department and an estimating department, or have ever assumed someone upstream read the owner's performance criteria, this is the failure that nobody catches on a walkthrough.

    In this episode, Adam Cooper walks through the job with Greg Gorman and Jeff Robertson, answers the comments it drew, including whether submittals should have caught it and whether the estimator deserves the blame, and gets into what it actually cost the people involved.

    Here is the TikTok video source for the comments:
    ‘$25M Spec Miss’: https://www.tiktok.com/@construction.hottakes/video/7657698121111129358

    Build a business that runs without you: https://ascentconsults.com/build-it-better-ebook/

    Chapters:

    00:00 – Cold Open and Episode Introduction
    00:24 – The Specification Mistake That Cost $25 Million
    02:02 – How Did the Error Escape the Submittal Process?
    04:33 – Why Didn’t the Owner Catch It Earlier?
    05:47 – Was It Really the Estimator’s Fault?

    5 Reasons Construction Projects Fail: https://blog.ascentconsults.com/5-reasons-construction-projects-fail
    For operational assessments and process review: https://ascentconsults.com/ops_assessment/

    Adam Cooper: https://www.linkedin.com/in/adamcooper/
    Greg Gorman: https://www.linkedin.com/in/gregory-gorman-hern%C3%A1ndez-mba-115ba34/
    Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/
    Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/construction-hot-takes-podcast/

    Follow Ascent Consulting on:
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult
    Instagram: https://www.instagram.com/ascentconsults/

    Follow the Construction Hot Takes Podcast on:
    Instagram: https://www.instagram.com/constructionhottakespodcast/
    TikTok: https://www.tiktok.com/@construction.hottakes
    #Construction #DesignBuild #ConstructionManagement

    7 min
  5. Will AI Replace Your Superintendent?

    Episode 60

    Show notes

    Will AI replace the superintendent who won't use it? Not completely, but it could help your most experienced employees perform better and share their knowledge. A superintendent who knows how to build keeps the job. The one who also uses these tools gets better information can make the same calls sooner.
    If you run the field and have been told AI is coming for the trailer, or you are deciding whether to put these tools in front of your supers at all, the hosts do not agree with each other here and that is the useful part. In this episode, Greg Gorman, Adam Cooper, and Jeff Robertson work through this issue, sort out where the tools genuinely help when expert judgment does not transfer, and get into what happens to institutional knowledge as the most experienced people age out.

    Here is the LinkedIn video source for the comments:
    ‘AI and the Superintendent’: https://www.linkedin.com/feed/update/urn:li:activity:7483899974649409536/

    Build a business that runs without you: https://ascentconsults.com/build-it-better-ebook/

    Chapters:
    00:00 – Cold Open and Episode Introduction
    00:45 – Will AI-Savvy Superintendents Replace Those Who Aren’t?
    02:54 – Balancing Human Expertise and AI
    07:50 – Judgment, Paperwork, and Better Decisions
    11:39 – Agentic AI vs. Basic Automation

    Procore Isn't Broken, It's Just Not Built Around You Yet: https://blog.ascentconsults.com/procore-isnt-broken-its-just-not-built-around-you-yet
    For AI in construction, in firms with clean data and disciplined process: https://ascentconsults.com/ai-for-construction-companies/

    Greg Gorman: https://www.linkedin.com/in/gregory-gorman-hern%C3%A1ndez-mba-115ba34/
    Adam Cooper: https://www.linkedin.com/in/adamcooper/
    Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/
    Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/construction-hot-takes-podcast/

    Follow Ascent Consulting on:
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult
    Instagram: https://www.instagram.com/ascentconsults/

    Follow the Construction Hot Takes Podcast on:
    Instagram: https://www.instagram.com/constructionhottakespodcast/
    TikTok: https://www.tiktok.com/@construction.hottakes
    #Construction #AIinConstruction #Superintendents

    13 min
  6. Job Costing Fundamentals: Are You Actually Making Money on Each Job?

    Episode 59

    Show notes

    You can feel the money moving. You can't tell if any single job is making it. In this episode, Greg Gorman breaks down job cost management and why hidden jobs that quietly bleed can still occur in a profitable company. Plus the three fundamentals that make job costing work and why you can still save a job at 40 to 50 percent complete (but rarely at 75).

    Chapters:
    00:00 - Why job cost management is a top priority
    02:13 - How does company profit hide a bleeding job?
    03:45 - What actually counts as a job cost?
    09:54 - The three fundamentals of job costing
    15:51 - How do you catch profit fade in time?
    19:42 - Why acting at 40-50% beats a locked-in loss

    For fractional CFO support: https://ascentconsults.com/fractional-cfo/
    The operator's playbook for scaling construction: https://ascentconsults.com/build-it-better-ebook/

    Greg Gorman: https://www.linkedin.com/in/gregory-gorman-mba-115ba34/

    Check out all the Construction Hot Takes episodes on the Ascent website! https://ascentconsults.com/construction-hot-takes-podcast/

    Follow Ascent Consulting on:
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult
    Instagram: https://www.instagram.com/ascentconsults/

    Follow the Construction Hot Takes Podcast on:
    Instagram: https://www.instagram.com/constructionhottakespodcast/
    TikTok: https://www.tiktok.com/@construction.hottakes
    #Construction #JobCosting #ConstructionFinance

    25 min
  7. Your Data is All There. Why Can't You See It in One Place?

    Episode 58

    Show notes

    In this episode, Adam Cooper and Jeff Robertson break down how contractors go from siloed systems to one source of truth for their data, why Procore is built for projects (not company management), and the three ways to actually connect your stack. Including: Off-the-shelf connectors, custom middleware, and a data lake, plus where AI is heading over the next 12 to 24 months.
    Chapters:
    00:00 - The 300-job treasure hunt
    03:35 - Why don't your systems talk to each other?
    05:54 - What is a data lake, really?
    08:03 - Connectors vs. custom middleware
    16:08 - Where is AI taking system integration?
    19:33 - How contractors end up with a messy tech stack

    See if your data's ready for AI: https://ascentconsults.com/get-your-ai-score-card
    A helping hand with AI in construction: https://ascentconsults.com/ai-for-construction-companies/

    Adam Cooper: https://www.linkedin.com/in/adamcooper/
    Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/

    Check out all the Construction Hot Takes episodes on the Ascent website! https://ascentconsults.com/construction-hot-takes-podcast/

    Follow Ascent Consulting on:
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult
    Instagram: https://www.instagram.com/ascentconsults/

    Follow the Construction Hot Takes Podcast on:
    Instagram: https://www.instagram.com/constructionhottakespodcast/
    TikTok: https://www.tiktok.com/@construction.hottakes
    This week, try to build one company-level view of your active jobs. Where it breaks is where your systems aren't connected.
    #Construction #ConstructionTech #ConstructionAI

    25 min
  8. Do We Even Need General Contractors? Reacting to Your Construction Hot Takes

    Episode 57

    Show notes

    Holding your hot takes to the fire in this episode, Adam Cooper, Jeff Robertson, and Greg Gorman take on what our audience actually posted: Do we even need general contractors? Does safety paperwork do anything? Does one platform really fix the chaos? Plus the E-Myth, GCs with skin in the game, one big job versus ten small ones, and whether LEED earns its cost.

    Chapters:
    00:00 - We went ‘viral’ on TikTok
    01:18 - Should you pay yourself first?
    03:57 - Do we even need general contractors?
    12:39 - Does safety paperwork actually do anything?
    19:28 - How do GCs lose money on a bid?
    25:41 - Can you really force a jobsite to be safe?
    31:17 - One platform for everything, and is LEED worth it?

    For operational design and process help: https://ascentconsults.com/operational-design/
    The operator's playbook for scaling construction: https://ascentconsults.com/build-it-better-ebook/

    Adam Cooper: https://www.linkedin.com/in/adamcooper/
    Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/
    Greg Gorman: https://www.linkedin.com/in/gregory-gorman-mba-115ba34/

    Check out all the Construction Hot Takes episodes on the Ascent website! https://ascentconsults.com/construction-hot-takes-podcast/

    Follow Ascent Consulting on:
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult
    Instagram: https://www.instagram.com/ascentconsults/

    Follow the Construction Hot Takes Podcast on:
    Instagram: https://www.instagram.com/constructionhottakespodcast/
    TikTok: https://www.tiktok.com/@construction.hottakes
    Drop the take you disagree with in the comments. The sharpest ones become a future mailbag episode.
    #Construction #GeneralContractor #ConstructionManagement

    28 min
  9. CFO vs. Controller: Which Does Your Business Actually Need?

    Episode 56

    Show notes

    In this episode, Greg Gorman and Jeff Robertson breaks down the key differences between a CFO and a Controller, why so many growing construction companies hire without clear expectations, and how defining the right role can lead to better financial decisions and long-term growth.

    Chapters:
    00:00 - Pre-Show Banter & Studio Setup
    01:50 - Trending LinkedIn Discussion
    05:43 - CFO vs. Controller Roles Defined
    10:03 - Financial Strategy & Risk Management
    17:27 - Audience Insights & LinkedIn Feedback

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    27 min
  10. Don't rely on AI to fix this part of your business. It makes it WORSE.

    Episode 55

    Show notes

    In this episode, Jeff Robertson and Adam Cooper uncover why adding more software and even AI won't solve your biggest operational problems. If your systems don't communicate, your data is scattered, and your team is stuck entering the same information multiple times. Learn why integration matters, what AI can and can't do, and how Ascent Consulting helps construction companies evaluate, simplify, and integrate your technology stack to improve efficiency and support long-term growth.

    Chapters:
    00:00 - Introduction and Studio Set Discussion
    00:17 - The Problem with Fragmented Tech Stacks
    02:57 - Client Case Study & Custom Middleware Solutions
    13:51 - Automation vs. Artificial Intelligence (AI)
    24:33 - The Future of APIs, AI Agents, and Outro

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    31 min
  11. Why Most ERP Implementations Fail Before They Begin

    Episode 54

    Show notes

    In this episode, Greg Gorman, Jeff Robertson, and Adam Cooper get into why companies change their ERP's and why the "why" has to come before the "what."

    Is the need to change stemming from reporting you can't get, systems that don't talk, functionality you're faking with manual work? Plus, the real reasons behind a new ERP, questions to settle before you sit through a single demo, and why no system can handle it all.

    Chapters:
    00:05 - Introducing ERPs in Construction
    02:30 - Common Motivations for ERP Migration
    04:40 - The Importance of "Why" Over "What"
    14:20 - Best Practices for Evaluating a Transition
    18:24 - The Myth of the All-In-One System

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    25 min
  12. Ops vs. Estimating: The $200,000 Miss (And How to End the Tension)

    Episode 53

    Show notes

    Why is there so much friction between the field and the office? In this episode of Construction Hot Takes, we dive deep into the healthy (and sometimes not-so-healthy) tension between Operations and Estimating. We discuss common pain points—from conceptual estimating hurdles to massive takeoff misses—and share proven solutions like formal project handoffs and staff cross-training. Whether you’re a project manager or an estimator, learn how to bridge the gap and deliver more profitable projects.

    Chapters:
    00:00 Introduction and Conceptual Estimating
    05:00 Estimating Documentation Grid and Project Manager Verification Practices
    13:54 Line-Item Budget Validation
    15:00 The Project Handoff Process
    17:03 Handoff Meetings and Project Planning
    26:15 Reducing Friction and Gaining Estimating Experience

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    32 min
  13. The Key to A.I. for Construction Companies is NOT A Software Choice...

    Episode 52

    Show notes

    In this episode, Jeff Robertson, Adam Cooper, and Greg Gorman discuss why AI readiness starts long before choosing an AI tool. They explain why clean data, consistent processes, and strong operational foundations are the keys to successful AI adoption in construction. Ascent Consulting helps construction companies prepare for AI by improving data quality, streamlining operational processes, and creating technology strategies that support long-term growth.

    Chapters:
    03:21 - The Reality of AI Data Quality
    05:44 - Building Foundational Data Practices
    09:26 - AI Connectors and the Death of the Data Warehouse
    17:50 - Automating Truth with Drone Technology
    21:25 - Reducing Complexity to Focus on Building

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    31 min
  14. How To Scale Your $5m-$10m Construction Business

    Episode 51

    Show notes

    In this episode, Adam Cooper, Jeff Robertson, and Gregory Gorman dive into a topic that is so interesting: how to scale a smaller construction firm. Typically working with larger construction firms, they don't get to talk about the unique challenges presented by scaling a 7-figure construction company, but they get into it on this one. We really hope you enjoy, and are curious what other questions you may have for the hosts. Maybe we'll respond to your comment next!

    Chapters:
    00:00 – Pre-Show Banter and Company Name Pronunciation
    02:20 – Addressing a YouTube Comment on Scaling a Business
    04:38 – Getting Out of the Center of the Wheel and Delegating Control
    09:16 – Documenting Processes, Setting SOPs, and Ensuring Accountability
    15:05 – Leveraging Software, Cash Flow Forecasting, and Creating a Growth Plan

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    25 min
  15. Owning Your Narrative in the Age of Artificial Intelligence (in Construction Firms)

    Episode 50

    Show notes

    In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they consider how to adapt to the new way of the digital marketplace. You will not want to miss this one.

    Chapters:
    00:00 – Introduction & Online Narrative
    01:59 – Defining Your Digital Story
    03:31 – Surviving the AI Search Evolution
    06:22 – Market Timing & Platform Strategy
    17:12 – Technical Breakdown & Wrap-Up

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    26 min
  16. Adam, Jeff, and Greg React to HOT TAKES About The Construction Business

    Episode 49

    Show notes

    Everyone loved Part 1, and Part 2, so we are doing Part 3!

    In this episode, Adam, Jeff, and Greg react to five HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection!

    Chapters:
    00:00 – Segment Intro & Game Rules
    00:46 – Communication Failures vs. Labor Shortages
    05:19 – The Risk of Relying on One "Superstar" PM
    08:56 – Why Field Superintendents Clash with Corporate
    16:18 – How Bad Estimating Handoffs Impact Projects
    21:31 – Will AI Replace Construction Superintendents?

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    25 min
  17. From Journeyman Electrician to 350+ Companies Helped: How Adam Cooper Built Ascent

    Episode 48

    Show notes

    Big contractors don't scale by accident — they scale through systems. Adam Cooper spent 20 years inside the largest electrical contractors in the country before founding Ascent to bring that behind-the-curtain playbook to the mid-market. In this episode: why your problems aren't unique, why the owner is usually the bottleneck, and the view of how a real construction business runs.

    Chapters:
    00:00 – Adam Cooper’s Career Journey
    08:06 – Why Ascent Consulting Was Founded
    17:23 – Learning to Be a Consultant
    20:59 – Growing Ascent Consulting Nationwide
    24:23 – Key Lessons for Construction Companies

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    39 min
  18. Choosing the Right Hammer: Approach YOUR Construction Problem the Right Way

    Episode 47

    Show notes

    In this gameshow edition of the Construction Hot Takes podcast, we play a game that illustrates the reality of many construction firms looking to grow. In the construction consulting world, those that are "in A.I." feel like they can solve everything with A.I. but it's often much more nuanced and A.I. can't solve every issue. So which "hammer" (A.I., Procore, Ops) will match which "nail" (business scenarios)? Hope you enjoy!

    Chapters:
    00:00 Introduction to Hammer vs. Nail

    02:52 Case Studies: WIP, RFIs, and Estimating

    08:31 Predictive Safety AI Success Story

    11:15 Breaking Down Data Islands & Bid Roulette

    14:59 Lightning Round & Key Takeaways

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    16 min
  19. New Software Gone WRONG: The BIGGEST Tech Issue for Construction Companies

    Episode 46

    Show notes

    In this episode, Adam Cooper and Jeff Robertson talk about an all-too-common issue found amongst growing construction companies. They purchase the latest software with all the bells and whistles which seem to promise smooth sailing, but upon installing into the business, ends up being a source of MORE work, not less. Software misalignment can take something that was supposed to be a good thing, and turn it into a nightmare. What are the common pitfalls? How does a firm go about fixing the misalignment that is the root of a lot of construction firm issues? This is an important one. We hope you enjoy!

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    18 min
  20. Your Subcontractor Might Be About to Burn You

    Episode 45

    Show notes

    In this episode of Construction Hot Takes, host Jeff Robertson dives into the often-overlooked but critical process of subcontractor pre-qualification. From identifying red flags like disappearing labor and aggressive billing to understanding key financial metrics, Jeff explains why every project manager must be a risk manager first. Learn how to look past professional relationships and focus on the data to prevent subcontractor default before it starts

    Chapters:

    00:00 Subcontractor Default and the Power of Pre-qualification
    05:50 Defining Pre-qualification: Beyond the Paperwork
    02:22 The Cost of Ignoring Pre-qualification
    07:23 Subcontractor Red Flags: Early Warning Signs
    09:55 Predicting Failure: The Financial Review
    13:11 Common Mistakes PMs Make with Pre-qualification
    15:21 Final Action Items: Be Proactive, Not Reactive
    .

    Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

    Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
    Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

    Follow Ascent Consulting on social media! 🤳
    LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
    Facebook: https://www.facebook.com/ascentconsult/
    Instagram: https://www.instagram.com/ascentconsults/
    X: https://x.com/ascentconsults/

    Subscribe to our YouTube channel for alerts on our new episodes!
    https://www.youtube.com/@constructionhottakes

    17 min