Content That Sells: The YouTube Marketing Podcast

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AI is changing how people find businesses, and some marketing strategies that worked just a year ago are already losing their edge.

In this video, I'm ranking 20 popular marketing strategies from best to worst for 2027. I'll show you which ones I think are on their way out, which are still worth your time, and which have the biggest potential to bring you paying clients.

If you're a small business owner who wants to get more clients without wasting time or money on marketing that doesn't work, this one's for you.

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Personal branding is everywhere. But if you're a coach, consultant, or service business owner, it might actually be holding you back.

In this video, I'll explain why building a personal brand isn't the best way to attract high-paying clients, and what I believe you should be building instead.

I'll also share real examples of experts who are getting incredible business results without massive audiences or viral content.

If you're tired of posting online without seeing more clients come through the door, this video will give you a whole new way to think about building your brand.

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/utm/271020262

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Giving good advice on YouTube used to be enough to attract paying clients. But now that anyone can get answers from AI in seconds, things have changed.

So what WILL people still pay experts for?

In this video, I'll show you why traditional advice videos aren't working like they used to, what makes potential clients choose one expert over another, and 4 types of videos you can make to help turn viewers into paying clients.

I'll also share real examples of business owners making this work, even without massive audiences.

If you're using YouTube to grow your service business, this is something you need to understand before making your next video.

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If you already have a career and real expertise, you may be sitting on a much bigger opportunity than you realize.

In this video, I’ll show you why starting a YouTube channel

while you still have your job can be such a smart move, how other working professionals have done it, and how a relatively small audience can turn what you already know into another source of income.

You don’t need to quit your job, post every day, or become a full-time YouTuber to get started.

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/utm/061020262

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🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/utm/220920261

Your website still has a job, but I don’t think it’s going to be the main way clients find you or decide to hire you for much longer.

In this video, I break down how AI is changing the way people search for experts, why this matters for service businesses, and what I believe you should start building now instead.

I’ll show you real examples of businesses already benefiting from this shift, explain what your website’s new role looks like, and walk through the kinds of content that can help people find you and trust you before they ever book a call.👉 Get VidIQ for just $1: https://wesmcdowell.com/utm/220920262

👉 Enroll in the Youtube To Clients Academy Experience: https://wesmcdowell.com/youtube-to-clients-academy-experience

Most business owners approach YouTube completely backwards.

In this video, I’m breaking down the exact 3-step system I’d use to grow a business-focused YouTube channel in the next 90 days, even starting from zero subscribers.

You’ll learn how to find video topics people are already searching for, how to improve on camera fast, and how to turn your videos into a consistent source of clients instead of just views.

If you want YouTube to become a real growth channel for your business, this is where I’d start.

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/youtube

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/utm/250820261

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YouTube just made a major change to how new creators qualify for ad revenue, and most people are looking at it from the wrong angle.

In this video, I break down what changed, why YouTube is doing it, and what I think it could mean for business owners who use YouTube to attract clients.

If you have an expert-led business or you’ve been thinking about starting a channel, this change may create an opportunity you don’t want to ignore.

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If you’re good at something like coaching, consulting, freelancing, fitness, finance, marketing, or literally anything else, now is the best time to start a YouTube channel.

In this video, I break down why YouTube is shifting in favor of real experts, why small niche channels are quietly winning big, and why AI is actually making authentic expertise more valuable than ever.

I’ll also show you the difference between the “entertainer” path and the “expert” path on YouTube, and why you don’t need millions of views to build a serious business from your channel.

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/utm/110820261

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I’ve watched hundreds of business owners build YouTube channels, and the ones that take off tend to approach the platform very differently.

In this video, I break down five of the biggest differences I’ve noticed, with real examples so you can see what they look like in practice.

If you’re posting videos but YouTube still isn’t bringing you the views or clients you expected, this will help you see what may be holding your channel back.

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Most YouTube channels publish helpful videos but never give viewers a clear next step.

In this video, I break down the YouTube funnel that tripled my business revenue in its first 12 months and helped triple it again in the years that followed.

You’ll see how I plan videos for different stages of the buying process, connect those videos together, and move the right viewers toward becoming clients.

It’s not flashy. But it works.

Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://wesmcdowell.com/record⁠⁠⁠

Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://wesmcdowell.com/record⁠⁠

YouTube is changing, and basic how-to videos aren’t working like they used to.

In this video, I break down why experts in overlooked niches are building highly profitable businesses on YouTube while many large creators are losing views. I’ll show you what these experts do differently, why real experience matters more than polished claims, and how service business owners can create videos that build trust and attract clients.

You’ll also learn how to make your content harder for AI and competitors to copy.

Most business owners will never get real results on YouTube but it isn't for the reason they think.

In this video, I share the hard truth about why so many business owners quit before they ever see success, the mindset traps that hold them back, and what separates the small percentage who actually build a channel that brings in clients.

If you want to use YouTube to grow your business, this is a conversation you don't want to miss.

Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://wesmcdowell.com/record⁠

👉 Enroll in the Youtube To Clients Academy Experience (Only 30 seats available): https://wesmcdowell.com/utm/300620261

Creating YouTube content feels hard for most business owners, but it gets much easier when you have the right system.

In this video, I walk through the 5-step process I use to consistently create videos that generate leads, clients, and sales without spending endless hours on content creation.

You'll learn how I find video topics, use AI the right way, streamline scripting, simplify filming, and get more value from every video I publish.

If you've been struggling to stay consistent on YouTube or feel overwhelmed by content creation, this video is for you.

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Most business owners know YouTube can bring in clients but creating videos takes time.

In this video, I test a brand-new Claude-powered workflow to see if it's possible to go from zero idea to a fully recorded YouTube video in under 2 hours. You'll see how I research a topic, build an outline, create visuals, and record a complete expert-style video using some of Claude's newest features.

If lack of time has been keeping you off YouTube, this experiment may change the way you think about content creation.

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record

👉 Click Here to Get My FREE Unlimited YouTube Clients Playbook: https://wesmcdowell.com/utm/040620261

Most people think you need a big audience to make serious money in your business. I’ve found the opposite to be true.In this video, I break down the three types of fame and explain why only one of them actually leads to real revenue. I also share the exact shift I made that led to my first million-dollar year - even while my views were going down.If you want more clients (not just more views), this will change how you think about your content and growth strategy.🎬

Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠⁠⁠⁠⁠⁠⁠https://wesmcdowell.com/record⁠

👉 Click Here to Get My FREE Signature Concept Prompt: https://wesmcdowell.com/utm/260520261Most business videos fail because they sound exactly like everyone else’s. In this video, I’ll show you how to make your content feel unique, memorable, and impossible to ignore - without needing a completely original idea. I break down the hidden pattern behind viral business content, bestselling books, and top creators, plus the exact framework I use to turn ordinary ideas into “signature concepts” that attract views and clients. If you want your videos to stand out and make people remember you, watch this one.🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record

YouTube just changed the algorithm in a major way, and a lot of creators are worried about what it means for their views.But if you’re using YouTube to grow a service business, this update could actually work in your favor.In this video, I’ll break down what changed, why YouTube is rewarding a different kind of content now, and how to create videos that stand out, build trust, and attract better clients without chasing gimmicks.You’ll learn why the old “copy what’s already working” strategy may not work like it used to, and what to focus on instead so your videos have a better chance of getting discovered by the right people.

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Most business owners quit YouTube too early because they’re afraid nobody will watch their videos.

But low views in the beginning do not mean YouTube is failing.In this video, I’m sharing why posting on YouTube can still change your business, even when it feels like no one is paying attention yet. I’ll walk through the hidden benefits that start building long before the views, subscribers, or leads show up.If you’ve been thinking about starting a YouTube channel for your business, but the fear of low views is holding you back, this video will help you see the bigger picture.

👉 Enroll in the YouTube to Clients Academy Experience: https://wesmcdowell.com/utm/200420262Most people think you need a big audience to make serious money in your business. I’ve found the opposite to be true.In this video, I break down the three types of fame and explain why only one of them actually leads to real revenue. I also share the exact shift I made that led to my first million-dollar year - even while my views were going down.If you want more clients (not just more views), this will change how you think about your content and growth strategy.🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠⁠⁠⁠⁠⁠https://wesmcdowell.com/record

🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠⁠⁠⁠⁠https://wesmcdowell.com/record

This one video completely changed how I use YouTube to get clients.

In this video, I break down the exact format that brought in over $131,000 in just 5 days without going viral or needing a massive audience. I’ll show you how it works, why it converts so well, and how you can create one for your own business.

If you want your content to do more than just get views and actually bring in clients, this is for you.