Course Record Show

Nick Cassini tells the origin story of The Rose Golf Club - a new private club in Athens, GA. His background as an All-American at UGA, his experience in high-end real estate development, and a confluence of tailwinds led to the formation of The Rose.

An interesting look behind the curtain as new golf course development booms. Enjoy, share with friends, and please subscribe.

Christian Cavaliere started sewing hats in his dorm room at Boston College when COVID hit and golf got cancelled. He moved to Florida with a couple of aspiring pro golfers, but took a different path, starting with $8,000 and building Tremont Sporting Co. into a serious golf accessories and leather goods company. His golf also took off. Christian qualified for the 2023 U.S. Open at LACC and hasn’t looked back, stacking up top finishes in elite amateur and mid-am events. Great example of following your passions and carving your own path.

Building a putter company from scratch in America’s heartland is not for the faint of heart. Inspired by his Dad, putting aside all the (valid) reasons not to take the risk, Jared started Hanna Golf and has been building for two years. His mantra: Adapt or Die. He talks about the work ethic of his first hire, what parts of the business come naturally, what it takes to mill a putter, and his ultimate vision for Hanna Golf. A great American story of going all-in on something you truly believe in. Enjoy, like, subscribe - thanks for listening.

Hally Leadbetter has put herself at the center of golf’s recent growth, founding two companies aimed at reaching golf’s changing demographic. Hally explains what a golf-focused, modern production company does for its clients and how her on-course snack company came to life. Hint: It involved a turkey trot and a “sauce guy.”

Jimmy Roberts talks about the changing media landscape, what technology enables, and why great content alone is no longer enough. He reflects on his career, what’s changed across the business, and why now was the right time to launch his new venture, Big Swing Media.

Toptracer built the technology that lets viewers follow golf shots on TV. Now, the company is bringing that tech to driving ranges around the world. Scott Blevins talks about Toptracer’s product evolution, where Topgolf fits in, what’s next for range tech, his unique career path, and how he thinks about partnerships across golf.

Beau Welling joins CRS to talk about whether the current golf course renovation boom is warranted or driven by FOMO, and how land planning fits into his design business. He also discusses designing the green and virtual holes for TGL, what golf can learn from curling, and gives updates on major projects at Kiawah and Lake Oconee.

Jeehae Lee returns to The Course Record Show five years after her first appearance to talk about the evolution of SportsBox AI, how the entrepreneurial journey compares to playing pro golf, and the company’s recent acquisition by Bryson DeChambeau’s investment fund.

Roberto recaps the week, previews Sunday, and talks data & tech impact at Aronimink.

Roberto talks Day 1 at Aronimink, then dives into the connectivity required to power the PGA Championship. Kevin Lawson explains how T-Mobile’s 5G network supports broadcast, operations, ticketing, point of sale, IoT devices, and more across a temporary venue and how that same approach could extend well beyond sports.

Roberto shares notes from the course and what to watch for as the PGA Championship gets started, then talks with Kaitlyn Nelson about what the data is revealing from the early-week fan experience. Kaitlyn explains the tech stack, how the team connected various data sets, and the value that creates for the PGA of America, fans, sponsors, vendors, and more. Plus, predictions.

Quick observations from a day 1 at Aronimink, followed by a conversation with Ryan Decker from CapTech on how he’s working with the PGA to use live data and AI to “produce” the fan experience. Personalized itineraries, IoT cameras, and instant alerting are helping manage crowds, concessions, safety, and operations across the entire event.

We kick off PGA Championship week with Rob Smith of the PGA of America. Rob shares how PGAA is upgrading the fan experience by using data to improve operations, better serve fans at home and on-site, and create new revenue opportunities across one of golf’s biggest championships. Look for more episodes this week from Aronimink.

Kyle Porter is the founder of Normal Sport - an old school media company for golf's new era. We talk about why he regularly updates his readers on how his business is doing, why he started Normal Sport, how things take time to become what they are, and why stories and meaningful outcomes are so impactful.

Links Referenced in Our Conversation:
Latest Update on Normal Sport Biz: https://www.normalsport.com/newsletter/our-book-has-made-0-which-is-a-thrill
Leaving CBS - The Difficulty of Concurrent Dreams: https://www.normalsport.com/newsletter/the-difficulty-of-concurrent-dreams100124
Kevin Kelly - 1,000 True Fans: https://kk.org/thetechnium/1000-true-fans/
Changing Behavior even with a 10X better product: https://x.com/davidcummings/status/2045495064906854418?s=20
LIV Golf is Dying of Boredom: https://www.newyorker.com/news/the-lede/liv-golf-is-dying-of-boredom
Golf Digest on TGL S2: https://www.golfdigest.com/story/tgl-year-2-wrap-wins-losses-future-tiger-woods-2026

Jared Henzlik has seen every corner of the golf merchandise world. Started as a PGA Professional, worked at Ralph Lauren in the heyday, before going to the cathedral of golf merch: The Masters. After that Jared leaned into the Ops side of the business at a pair of fast growing brands before landing in the Ozarks where he leads retail for Big Cedar Lodge. Big Cedar is owned by Johnny Morris, of Bass Pro Shop fame, and knows a thing or two about great retail experiences.

David Southworth has been developing luxury golf communities since the early 90’s when he and Paul Fireman started with a property in Cape Cod. Their motto through booms and busts: “Do What Makes Sense” Since then David has built communities in Puerto Rico, Arizona, Scotland, Bahamas and more - with a focus on two things: Creating an experience that excites people and motivates them to invest in a community and building a company focused on caring for customers and each other.

Dan Van Horn shares how one cut-down 8-iron and a mission to help families spend more time together launched a 28-year journey building US Kids Golf. We talk engineering mindset, the realities of inventory and cash flow, the importance of making work fun, and how that vision grew into a global tournament series, owning a golf course in Pinehurst, and a 2026 Georgia Golf Hall of Fame induction.

Thomas McHardy, VP of Team Marketing and Business Operations at TGL, talks about the different strategies TGL teams have used to establish an identity, acquire fans, and build franchises from scratch. He shares lessons learned from his time working on global expansion at the NFL, and the common trait he sees among successful Sports franchise owners.

Jon explains how data, technology, and AI are reshaping how sports are created, broadcast, and experienced - from immersive formats like TGL to personalized fan journeys. He emphasizes bold innovation, aligned partnerships, and rapid experimentation and shares a practical perspective on where sports tech is headed and how organizations can stay ahead. Jon is a Principal at CapTech where he leads the Sports and Media practice. Please subscribe if you enjoy and send to your friends!

AJGA Chief Business Officer Jason Etzen describes how the AJGA has focused on long-tenured leadership, stable governance, and commitment to a clear mission. Only one‑third of revenue comes from it’s 10K+ member families and the remainder from sponsors and donations. AJGA has distributed close to $10M in grants. Etzen emphasizes the AJGA’s commitment to championship‑level tournaments, high player standards, and data‑driven recruiting tools that support both golfers and college coaches.