Drapers Talks

The first session in Drapers’ Inside Ecommerce series brings together up and coming digital leaders to discuss fresh perspectives on what’s next for fashion online, sharing their views on the trends and challenges shaping retail today – from agentic AI, paid media, search, social and beyond.

In partnership with Commerce, it also explores evolving digital career paths and the shifting skillsets needed to succeed in today’s fast-changing ecommerce landscape.

We are joined by Boden, the digital-led lifestyle brand that is on a successful turnaround mission.

The business saw a 7.5% year on year rise in pre-tax profit to £37.2m for the year to December 2025, with 90% of sales now online.

Active customers grew 9% in the period to 1.95 million, with over 600,000 new customers making purchases during the period, the highest number acquired in a single year. (Read our recent interview with Boden CEO Ben Dreyer here).

Expect practical insights, honest reflections and actionable strategies from the people tackling fashion’s biggest digital challenges.

Panel:

– Jack Flood, senior paid media manager, Boden

– Moe Dhanji, agentic director, Commerce

Host:

– Graeme Moran, associate editor, Drapers

Leaders from Wyse London, Percival and Reiss decode the tactics required to build a loyal following within distinct audiences online.

Liam Shannon, head of marketing at Represent, shares the brand's journey through social commerce, including integrating TikTok Shop and livestreaming within its digital structure.

Marketing and social media experts from Tala, FatFace and The Very Group discuss how they pair social media with marketing.

Moses Rashid, global marketing director at Topshop and Topman, reveals how the brand is harnessing social media to align brand storytelling and build a loyal community.

Adopting new tech has been crucial for Kurt Geiger to develop its customer experience. Gareth Rees-John, chief digital officer, reveals what this looks like at the footwear brand.

Antonia Hansen, group director of product, and Neil Bradford, director of AI activation at JD Sports, review how the business is harnessing AI.

Przemek Czarnecki, chief technology officer at Asos, unpicks what the etailer’s leapfrogging transformation strategy looks like.

Represent chief digital officer Stefan Lewis and chief operating officer Tom Robinson are joined by Shopify customer success manager Adam Finan, as the trio discuss how to balance AI alongside human resources.

Jon Lane, CEO of Passenger, reveals why the outdoor brand paused its US expansion plans amid President Trump’s hike in tariffs.

Philippa Grogan, sustainability lead at Nobody's Child and Duncan Crewe, head of sourcing at Sosandar, pick apart the challenges facing supply chain regulations.

Leaders from Matalan, Albaray and Exotec share their insights to tackle supply chain costs and tips to drive efficiency through data and automation.

Drapers Talks podcast is returning with season 13, kicking off with Danny Brown, COO and CFO of Joseph. He opens up about how the luxury womenswear brand is navigating supply chain crises because of the US-Israel war on Iran.

Fred Perry, Asda and Belstaff review who the future leaders in fashion will be and how to encourage young people into the industry.

Industry leaders from Aligne, Alo and Nadine Merabi share their insights and tips to grow a fashion brand.

Stefan Lewis, chief digital officer of Represent, reflects on the brand’s journey from a small graphic design project founded by two brothers to a globally recognised label.

Topshop and Topman managing director Michelle Wilson details her future plans for bricks-and-mortar stores.

Abhy Thomas Joseph, global COO and president for Asia-Pacific, Pentland Brands highlights his tips to tackle the global supply chain landscape.

Laura Hilton, COO at With Nothing Underneath, reveals how to keep returns low.

Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.