Farm Small Farm Smart

Two companies started the same way: a side project solving a real problem, a proven model. One raised $22 billion and went bankrupt. The other never raised a dime and sold for $12 billion.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Last time, Diego made the case for starting small. This is the other side of the coin: the biggest risk in farming isn't starting too small, it's scaling before you've proven the model. Diego breaks down the real cost of scaling too fast and the three signals that tell you you're actually ready.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, Dr. Jane Fife of 3Bar Biologics discusses reasonable expectations borne from microbial additives.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Everybody wants to start a farm empire. The smartest move is to start it small. Very, very small. Diego breaks down why "start small, prove the model, then scale" isn't just farming advice, it's a universal business principle.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, Dr. Gabe Kenne of the University of South Carolina talks about how to raise organic matter in the soil to increase productivity.

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Get market farming tools, seeds, and supplies at Modern Grower.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Your customer probably isn't who you think it is. In the finale of the Who to Sell series, Diego names the "mission trap," building a farm around the people you most want to help, who may not want, value, or be able to afford what you grow, and lays out the sequence that actually works: build a profitable business first, then use it to expand your impact.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, Dr. Paul Zorner of Locus Ag Solutions talks sheds light on how to go about populating soils with healthy microbes.

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Get market farming tools, seeds, and supplies at Modern Grower.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to pro

There's a number most farmers never calculate: the minimum price you need just to break even.

Diego walks through the math that separates small farms that survive from the ones that slowly bleed out: why wholesale is a volume game you were never set up to win, why direct-to-consumer is the only model that works at small scale, and why charging too little costs you in two directions at once.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, Dr. Johannes Lehmann of Cornell University talks about where the long-term carbon stores in the soil actually come from.

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Get market farming tools, seeds, and supplies at Modern Grower.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Margin tells you how much to keep. Volume tells you how much to grow. But none of it matters without the right place to sell it.

In part 3 of the Profit Pie series, we break down the four sales channels: farmers markets, CSAs, restaurants, and wholesale, and how to match the channel to what your farm actually needs, not just the one with the highest margin.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, author and educator Peter McCoy of Mycologos discusses putting fungi into soil by building up the soil.

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Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In Part 1, we built the Profit Pie, the framework for how much you keep on every bed. Here's what it doesn't tell you: a 70% margin on a bed doesn't pay the rent. Margin is how much you keep per bed. Income is margin times volume. Get one wrong and the whole thing falls apart.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, compost specialist and owner of Living Roots Compost Tea Troy Hinke breaks down the nuances of making and using compost tea depending on what you're growing and what your goals are.

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Most entrepreneurs see growth as progress. What if the smartest move is to stop?

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Ask most farmers what has the biggest effect on profit and they'll say inputs: seeds, soil, amendments, the stuff you put in the ground.

They're wrong.

After a decade of interviews, here's the profit pie: every factor that touches your profit, ranked from biggest lever to smallest.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, soil specialist and consultant Dr. Jim Hoorman of Hoorman Soil discusses farming within the bounds of the Conservation Reserve Program.

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Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Struggling founders: detailed plans slowly, never execute.

Successful founders: Build basic version, get it to customers, learn what actually matters, iterate.

Difference isn't intelligence — it's velocity. The main thing: Build product, get it to customers.

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

In this episode, Professor Emeritus at Cornell University College of Agricultural and Life Sciences breaks down what happens in a symbiotic relationship between trichoderma species and plant species.

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Do you know how much labor goes into growing that bed of lettuce? Not just the planting and harvesting, the weeding, the washing, the selling, too?

If you don't know your numbers, you might be in danger of farming below minimum wage.

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.

Everybody fantasizes about being their own boss, but nobody fantasizes about standing in front of a field at 6 AM wondering if you made the right call, or about the part where you clean the toilets. After a decade interviewing farmers who made the jump from employee to owner, the same seven walls come up again and again.

Watch the episode here!

Interested in watching the series? Hop on over to our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com/.