Financial Feminist

Save your seat in this 2-part workshop series that turns your “I wish I could quit my job” into a specific, actionable plan to get you out of your job in 90 days or less. Get access here: ⁠⁠https://herfirst100k.com/ffpod⁠⁠.

Today I'm sitting down with Natalie Ellis, mom, CEO, and founder of Boss Babe, and author of the New York Times bestseller The Freedom-Based Business Method. Natalie built a multimillion-dollar company and then realized she'd been running it on an aggressive growth playbook for a business she never planned to sell. We get into why burnout isn't a badge of honor, why the median follower count in Natalie's survey of six-figure-plus business owners will shock you, and the three boring things that actually make a business work. If you run a business, want to start one, or just keep buying courses hoping the next one fixes it, this is your episode.

Natalie’s Links:

Websites: https://www.bossbabe.com/ ; https://www.natalie-ellis.com/ Book: https://bookshop.org/a/90037/9781401997373

Mentioned during the show:

How to Reinvent Yourself (Without Losing Yourself) with Sophia Amoruso: https://herfirst100k.com/financial-feminist-show-notes/reinventing-yourself-sophia-amoruso/

The Rise and Fall of the Girlboss: https://www.diabolicalliespod.com/p/the-rise-and-fall-of-the-girlboss

00:00 Intro

04:30 Is burnout the price of hustle? Energy-giving vs. energy-draining work

08:00 Why "more organization" isn't the fix: the three questions your business runs on

10:30 Big decisions vs. small ones, in business and personal finance

12:00 Natalie's Trojan horse course strategy

15:00 Tori's viral video and the 100,000 email subscribers

18:00 Building on land you own: why email beats followers

20:00 Shiny objects: new products, new platforms

26:00 One platform, one offer, and why you can't over-market a product

29:00 What to cut first: start with your data

31:00 Offer, funnel, traffic (build, borrow, or buy an audience)

34:00 Getting off the treadmill: executive retreats and "what do you want?"

37:00 Leaving easy money on the table

40:00 Seasons of sprint and giving yourself grace

44:00 Building for freedom when you're just getting started

47:00 The responsibility nobody posts about

52:00 The Boss Babe name, ten-plus years later

54:00 Hustle culture, soft life, and tradwife content

62:00 What successful women entrepreneurs know

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You told us Financial Foundations was your favorite series, so we brought it back. Presented by State Farm, these are short, actionable episodes, each one covering a single personal finance pillar and giving you one thing to go do. We're following along with my book, Financial Feminist, so if you have a copy, pull it out. In episode one, I'm walking you through your first money memory, the exact order to tackle your financial goals, and how to actually stay consistent with a monthly money date. If you've ever asked "Okay, but what do I do first with my money?", start here.

To find all of the resources mentioned in this episode including my free money quiz and my partner recommendation for your emergency fund), visit: ⁠⁠⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

01:03 Welcome to Financial Foundations

02:17 Your financial narrative and your first money memory

03:54 How your money memory shows up today

06:05 The financial order of operations

06:56 Why your emergency fund comes first

08:26 Priority two: high-interest debt

09:18 Priority three: investing for retirement and paying down low-interest debt

10:04 Priority four: saving for the big stuff

11:04 Staying consistent and the ostrich effect

12:37 Financial self-care and the money date

13:33 How to run your money date, step by step

15:15 Your homework: the money diary

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Today’s episode is so valuable, we decided to run it back. It's all about unlocking what I truly believe is the easiest money you will ever make — and yes, it’s as simple and lazy-girl-friendly as it sounds. I’m breaking down the one passive income strategy that requires zero extra hours, zero new skills, and absolutely zero stress: a high-yield savings account. If you’ve ever wished you could make money while taking a nap, running errands, or sipping a drink on the beach, this episode shows you exactly how to make your existing money work harder for you, without sacrificing your already-packed schedule.

Looking for a HYSA? We've done the research for you. See our partner recommendation (terms apply): https://herfirst100k.com/ffpod

00:00 Intro

01:14 The Problem with Checking Accounts

02:44 Why High-Yield Savings Accounts Matter

04:21 How to Set Up and Use a HYSA

08:44 The Power of Earning Interest

09:23 Using HYSA for Emergency Funds & Goals

10:22 Overcoming Myths & Fears

12:24 Making Money Passively

14:03 Is My Money Safe?

15:10 Final Thoughts & How to Get Started

Visit ⁠⁠https://herfirst100k.com/ffpod⁠⁠ to stay up to date and find any resources mentioned on our show!

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If you're carrying credit card balances and haven't looked into whether a lower-rate option is available, see if our debt-tool can help you: ⁠⁠⁠https://herfirst100k.com/ffpod⁠⁠.

What if the easiest business to start this year is one you could begin with a single DM? Justin Moore, sponsorship coach, founder of Creator Wizard, and author of Sponsor Magnet, has earned over $5 million in brand partnerships with his wife April, and spent seven years running an ad agency where he heard what brands say about creators behind closed doors.

We cover why building an audience may be the most AI-proof business you can start, why a tiny niche audience can out-earn a huge one, how to answer “what’s your rate?” without losing money, and the contract words that should make you run. If an extra couple thousand dollars a month would change your life, this episode shows you one way to get it.

Justin’s Links:

Website: https://www.sponsormagnet.com/

Also mentioned in this episode:

This Mistake Cost Me $500,000: https://herfirst100k.com/financial-feminist-show-notes/my-500k-mistake/

Jasmine Star: How to Build a Business from Nothing: https://herfirst100k.com/financial-feminist-show-notes/how-to-build-a-business-from-nothing/

00:00 Intro

01:18 Why building an audience is the most AI-proof business

03:03 You don’t have to be an “influencer” to do this

08:29 Side hustling the 5-to-9

11:05 What you actually need to start (one person)

14:37 Why Justin started calling out the gatekeepers

17:03 What running an ad agency taught him about how brands pay

19:37 Who undercharges most

24:55 How to answer “what’s your rate?”

29:10 Justin’s 8-step partnership system

38:53 Contract red flags: perpetuity, exclusivity, out clauses

43:46 Why Justin says don’t hire a manager

48:47 My half-million-dollar agency mistake

53:32 The $1 million math on a 20% cut

54:24 Rapid fire: free product, worst pitches, follower myths

58:37 One thing every creator should do today

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Why do we keep repeating patterns that don’t serve us? Today I'm sitting down with Sabrina Zohar, relationship coach, host of The Sabrina Zohar Show, and author of the new book Why Am I Like This, to figure out why. We’re talking about the unconscious programming behind how we handle love, conflict, rejection, and even our own success. If you've ever over-given, stayed too long, or known exactly what you were doing while doing it anyway, you're in the right place. Sabrina walks through two questions that can interrupt an old belief before it makes a present-day decision, what self-abandonment looks like on a random Tuesday, and how all of it shapes what you think you're allowed to ask for and earn. You will feel seen. You will also feel a little called out. Share it with every woman in your life.

Sabrina’s Links:

Website: https://sabrinazohar.com/

Book: https://sabrinazohar.com/book

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: ⁠⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

01:35 The pattern women swear isn't a pattern

02:40 Window of tolerance and why discomfort feels unbearable

08:10 The texting spiral, and the two questions that interrupt it

13:20 173 texts: what Sabrina understands about her younger self now

17:00 Gut vs. anxiety (does the pinch match the ouch?)

19:05 Being attached to the story of a relationship

22:55 Finding the belief underneath the behavior

27:45 When your "logical" brain makes the worst decisions

31:20 Getting out of your head and into your body

32:30 Hiring out of fear, and learning to trust yourself

41:35 What self-abandonment looks like on an ordinary day

44:30 Saying no, boundaries, and grieving who you lose

49:10 You're allowed to outgrow people

51:00 How worthiness shapes what you ask for and earn

56:15 Moving through shame instead of ruminating

66:05 Healing doesn't mean never getting triggered

70:05 What to do the moment you notice yourself shrinking

73:40 The self-trust marble jar

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The 2026 job market has been brutal. If you’ve been looking for a job, you know how tough it is. If you already have a job, I’m sure you’ve been told that you should just be grateful. Keep your head down, don’t make waves, ask for a raise when things "settle." My guest today thinks that instinct is completely backwards, and after this conversation, so do I. Kathryn Valentine –– executive coach, one of the country's leading experts on women's negotiation, and repeat guest –– coaches women inside communities like J.P. Morgan, Bain, and KPMG. And her work starts with an uncomfortable finding: women now negotiate as often as men, but succeed about half as often. Today we're talking about what to do when your company says there's no budget, why the timing of your ask matters so much, what AI gets wrong about your salary, and how to survive the messy middle of a negotiation without folding. If you've been telling yourself you'll just wait a year to ask, listen to this first.

Kathryn’s Links:

76 Things You Can Negotiate at Work: http://76things.com/

Learn more about Kathryn Valentine: http://worthmorestrategies.com/

Negotiate Like a Woman with Kathryn Valentine: https://herfirst100k.com/financial-feminist-show-notes/negotiate-like-a-woman/

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: ⁠⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

02:13 Why negotiation matters: career, stress, and $1M

05:24 Women ask now, but with the wrong tools

06:30 Negotiating during layoffs

08:28 The relational ask (and the WSJ advice that backfires)

11:36 Common negotiation mistakes women are told to make

13:12 What to ask for when raises are frozen

15:33 The 76 things you can negotiate

19:42 The gender gap goes way past base salary

26:42 In the room: what to say when it goes off-script

31:08 The three biggest mistakes that sink negotiations

34:15 How to find your market rate

37:32 "Ask a white guy"

40:34 Should you use AI to prep?

44:29 The average negotiation lasts 25 days

45:57 Live calculator: what one raise is worth

50:25 Who to talk to (and who to avoid) during a negotiation

56:54 Changing jobs when the economy is bad

59:25 When to leave corporate and build your own thing

66:27 Why mid-sized companies are best for flexibility

71:07 What to do this week

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Carleigh Bodrug is back! She's the CEO and founder of PlantYou, a #1 New York Times bestselling author, a self-taught plant-based home cook, and the author of the brand-new cookbook Quickies. Her first episode was one of our most-loved ever, so I brought her back to tackle one of the biggest line items on your budget right now: food. We get into why convenience wins at 6 PM, how to actually cut your grocery bill, how to stop throwing money in the trash (literally), and why a food system works the same way a money system does. It's practical, it's shame-free, and there is a salad kit eaten out of a mixing bowl.

Carleigh’s Links:

PlantYou Quickies book

Carleigh's Instagram

How to Lower Your Grocery Bill and Stop Food Waste

Additional Resources Mentioned:

millionaire mindset: parenting yourself episode

Ready to take the confusion out of investing? Learn the exact methods to start investing, avoid the mistakes that cost people millions, and how to balance investing while paying off debt inside Stock Market School. Learn more here: ⁠https://herfirst100k.com/ffpod.

00:00 Intro

00:42 What Happens to Healthy Habits When You're Maxed Out

04:16 The Psychology of Pre-Cut Food

07:26 Shop Your Pantry First

11:15 The Deeper Psychology of Convenience

12:51 Cooking as an Investment in Yourself

18:23 Building a System That Beats Willpower

24:52 How "Quickies" Was Born

28:08 What Makes a Recipe Actually Quick

32:00 Perfection Is the Enemy of Good

35:33 Using Every Scrap: Reducing Food Waste

39:31 Cooking Is a Learned Skill

43:54 Rapid Fire Speed Round

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Ready to take control of your money and finally start investing? Visit ⁠⁠https://herfirst100k.com/ffpod⁠ to register for our FREE workshop, Stock Market Secrets: Debunking Common Myths for Successful Investing to learn how to avoid common mistakes and how to build wealth without fear or confusion.

Today's episode is a little different from our normal format. It's my conversation with Jasmine Star on The Jasmine Star Show, and we're sharing it here because it goes deep into something I don't usually get asked about on my own show: the actual business mechanics behind Her First $100K. We talk about the $49 coaching sessions that started it all, the money story I inherited from my parents (and had to unlearn), the exact logic I used the night before I quit my job, and why "done is better than perfect" has become my whole content philosophy. If you're building something of your own, or thinking about it, this one's for you.

Jasmine’s links:

Instagram: https://www.instagram.com/jasminestar

Website :https://jasminestar.com/

00:00 Intro & the story behind the name "Her First $100K"

02:25 Documenting the money journey publicly — and why that built accountability

04:27 Rebranding to Her First $100K, and her dad's reaction

06:30 The $49 coaching sessions that started it all

08:01 From coaching, to a $97 workshop, to a course

10:30 Tori's money story: safety, risk, and her parents' fear

14:19 Why women are conditioned to avoid risk

15:35 The night before she quit her job

18:54 "Give your dollars a job": the psychology of scaling income

24:21 Her First $100K's revenue model today

28:33 What's stayed the same (consistency) vs. what she let go of

31:58 Building an email list early, and current team structure

33:53 What Tori loves doing vs. what she's delegated

42:04 The "chin video" strategy: why imperfect content wins

44:54 "Done is better than perfect": hiring, imperfection, 2026 content trends

50:05 Owning success without performing false humility

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Almost everything you've ever been told about working out was tested on men. Today's guest is here to hand you the actual playbook for your body. The one that accounts for your hormones, your cycle, and your life stage instead of pretending you're just a smaller man. In today’s episode we’re talking to Dr. Stacy Sims––exercise physiologist, nutrition scientist, and one of the leading voices on training women's bodies––about why lifting heavy protects your brain (not just your muscles), why "toning" isn't even a real thing, how to actually train through menopause instead of white-knuckling it, and why your smartwatch might be lying to you about how tired you really are. If you've ever felt like the fitness industry wasn't built with you in mind, you're absolutely right, and Dr. Sims is going to tell you exactly what to do instead.

Dr. Stacy’s Links:

Website: https://www.drstacysims.com/

Instagram: https://www.instagram.com/drstacysims

Ready to take control of your money and finally start investing? Visit https://herfirst100k.com/ffpod to register for our FREE workshop, Stock Market Secrets: Debunking Common Myths for Successful Investing to learn how to avoid common mistakes and how to balance investing with paying off debt so you can build wealth without fear or confusion.

00:00 Intro

00:50 The Fitness Industry's Blind Spot

02:14 When the Research Is Only About Men

04:16 Why Women Need Heavier Weights

05:42 Lifting Heavy Protects Your Brain

07:26 Strength Over Thinness

10:36 100 Healthy Years, Not Just 100

16:27 Why Women Fear Lifting Heavy

17:04 Pushing to Failure Is the Point

21:35 Where to Start: At Home, 10 Minutes

24:58 Why You Shouldn't Train Fasted

30:03 What to Eat Before You Lift

31:52 Training for Menopause, Not Against It

35:41 The Hormone Therapy Pendulum Swing

38:16 Why Girls Really Quit Sports

40:36 Your Smartwatch Is Lying to You

45:35 Relearning Your Body's Signals

46:57 Fitting Fitness Into a Busy Life

52:22 What Successful Women Know About Health

54:36 The 80/20 Rule for Life

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Today I'm answering your biggest questions about investing, retirement, and what to do with your money when the headlines start screaming recession. I get these questions constantly in my DMs, so I'm pulling the most asked — mortgage payoff vs. investing, the actual logistics of retirement withdrawals, what to do with an old 401(k) you've been ignoring, and how to finally get out of Edward Jones — and giving you real answers. My advice doesn't change based on who's in office or what the market's doing this week. It changes based on math, and I'm walking you through the math.

Additional resources:

How to Start Investing: https://herfirst100k.com/financial-feminist-show-notes/how-to-invest/

What You Need to Know About Mortgages with NerdWallet’s Kate Wood: https://herfirst100k.com/financial-feminist-show-notes/how-to-get-a-mortgage/

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: https://herfirst100k.com/ffpod.

00:00 Intro & Investing Mindset

04:41 Paying Off Your Mortgage vs. Investing

09:56 How to Withdraw Money in Retirement

16:51 Rolling Over Old Retirement Accounts

21:02 How to Leave Edward Jones

30:31 Wrap-Up & Credits

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I recently sat down on a couch in beautiful Laguna Beach with four women who've made over $100 million combined. And what they have to say will change the way you think about business. This episode is different from our usual format. It's a live panel conversation recorded at a seven-figure entrepreneur mastermind, where I'm joined by Adley Kinsman (founder of Viralish, Vanessa Marin (licensed sex therapist and co-founder of Vanessa and Xander), Maria Wendt (entrepreneur and educator who's sold over $21 million in low-ticket products), and Natasha Willis (co-founder of School of Bots). Together we get into the self-sabotaging beliefs that keep people from starting a business, what money actually buys beyond the sexy parts of entrepreneurship, whether ambition and rest can coexist, and the money beliefs each of us had to unlearn to get here.

Links:

Adley Kinsman (Viralish) Instagram: https://www.instagram.com/adley

Vanessa Marin (Vanessa and Xander) Instagram: https://www.instagram.com/VanessaandXandr

Maria Wendt Instagram: https://www.instagram.com/maria.wendt

Natasha Willis (School of Bots) Instagram: https://www.instagram.com/NatashaTWillis

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: ⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

01:30 Self-sabotaging narratives and startup myths

04:25 From therapist to entrepreneur: overcoming the "business is dirty" belief

05:35 Making money is easier than you think

08:30 What entrepreneurship gives you beyond money

12:17 Identity before proof: what successful entrepreneurs know

14:55 The volume and obsession success requires

18:55 Ambition vs. rest: finding your version of "enough"

23:15 The moral responsibility to scale your business

29:43 Boundaries: what to share publicly

34:05 Money beliefs you had to unlearn

37:22 The ostrich effect: why you avoid your money

39:30 Making money vs. building a business

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If there’s one piece of info to take away from today’s guest, it’s that there’s no "perfect" moment to buy a home. It's about timing your life, not the market. In today’s episode, I sat down with repeat guest Daryl Fairweather –– Chief Economist at Redfin and author of Hate the Game: Economic Cheat Codes for Life, Love, and Work. We got into the real, updated math on buying a home in 2026: mortgage rates, whether prices have already peaked, the climate risk nobody's pricing in correctly, and the creative paths (co-buying, ADUs, house hacking) more people are turning to because the old rules just don't work anymore. If you've felt priced out, behind, or like homeownership might not be "in the cards" for you, this episode will change how you think about the whole decision.

Daryl’s Links:

Website: https://www.redfin.com/

Hate the Game book: https://www.hatethegamebook.com/

Daryl's IG: https://www.instagram.com/fairweatherphd/?hl=en

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: ⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

01:06 Is it too late to buy a home?

03:00 What winning looks like when the system feels unwinnable

04:27 Smart next moves for stuck renters and would-be buyers

06:34 Why housing may get more affordable over the next decade

08:21 Climate change and the coming insurance crisis

11:22 When does buying actually make sense? (the 5-year rule)

14:53 How job stability and housing go hand in hand

17:05 Preparing to buy: talk to a lender early

19:58 Rethinking the 20% down payment

21:16 Creative paths to homeownership: co-buying, ADUs, house hacking

25:07 Starter home vs. waiting for the dream home

27:39 How housing costs will reshape households and family life

28:58 Will the housing market crash?

32:29 Misconceptions keeping people stuck

35:54 What to do if you're priced out right now

37:24 The mindset shift: timing your life, not the market

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There's a sentence I hear from women more than almost any other: "I'm bad with money." Today's guest spent six years proving that sentence isn't a fact — it's a belief, and beliefs can change. Nir Eyal, author of Beyond Belief, breaks down the science of why we get stuck telling ourselves the same money story, and exactly how to write a new one. In his new book, Beyond Belief, he digs into why the words that follow "I am" are so dangerous, and why getting comfortable with discomfort is the real skill behind almost every financial win. We get into identity, self-trust, why you can't see your own limiting beliefs (but can spot everyone else's), and the research that proves belief can override biology. This one will change how you talk to yourself about money.

Nir’s Links:

Free Belief Change Guide: https://www.nirandfar.com/beyond-belief-live

30-Day Belief Transformation Journal: http://nirandfar.com/beyond-belief

Website: https://www.nirandfar.com/

LinkedIn - https://www.linkedin.com/in/nireyal/

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: ⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

03:00 Facts vs. beliefs vs. faith

05:00 Identity and the danger of "I am" statements

06:00 Belief can override biology

09:00 Self-trust and building your own track record

12:00 The evolutionary reason your brain resists change

16:00 The mindset shift behind getting comfortable with discomfort

22:00 Byron Katie's four questions for examining a belief

26:00 Building a "portfolio of perspectives"

30:00 Naming systemic barriers without using them as an excuse

33:00 Choosing the belief that serves you

35:00 Locus of control — why believing you have agency changes outcomes

42:00 Challenging your thinking without tipping into toxic positivity

44:00 Why manifesting backfires (and what works instead)

49:00 Mental contrasting

52:00 Why chaos and struggle mean you're alive

54:00 Tori's own story of choosing to feel pain instead of avoiding it

55:00 The rat study — how belief in possible rescue changes persistence

1:00:00 Persistence over intelligence — the real predictor of success

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In this episode, I sat down with the “godfather of financial independence,” aka JL Collins, to demystify investing in the most approachable way possible. JL has been in the game for over 50 years and wrote The Simple Path to Wealth—a book that’s helped nearly a million people understand how to grow their money with confidence. And today, he’s breaking it all down for you. We get real about what investing actually is, why you don’t need a finance degree to build wealth, and how the entire financial industry has tried to gatekeep this information. JL shares why index funds are his go-to, how to avoid common investing mistakes, and why market dips aren’t disasters—they’re opportunities. Whether you’re brand new to investing or just want a no-BS refresh on the basics, this conversation is for you.

JL’s Links:

The Simple Path to Wealth: https://www.simonandschuster.com/books/The-Simple-Path-to-Wealth-(Revised- Expanded-Edition)/JL-Collins/9798893310474

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: ⁠https://herfirst100k.com/ffpod⁠.

00:00 Intro

03:24 Personal Finance Beginnings

06:44 The Birth of a Financial Blog

14:26 Understanding Index Funds

28:31 The FIRE Movement Explained

36:02 Calculating Financial Independence

40:28 Market Volatility: Should You Change Your Strategy?

44:48 Adjusting Investment Strategies Near Retirement

53:44 Ethical Investing: Pros and Cons

01:01:21 The Role of Financial Advisors

01:06:53 Key Insights for Successful Investing

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College is expensive, but there's money on the table that most families never touch. Today's guest walked away from college completely debt-free, not because she was a straight-A student or a star athlete, but because she treated scholarships like a system instead of a luck-based lottery. Jocelyn Pearson, founder of The Scholarship System, has since helped families across the US secure almost $17 million in scholarships. We get into the myths keeping families from even trying, why the small-dollar scholarships matter more than the $100K ones, how to build reusable application materials so you're not starting from scratch every time. If you've got a student headed to college (or you're the student), this one is required listening.

Jocelyn’s links:

Free webinar: https://thescholarshipsystem.com/financialfeminist

Scholarship Superpower Quiz: thescholarshipsystem.com/financialfeministquiz

Not sure what to do with your money? Visit ⁠https://herfirst100k.com/ffpod⁠ and take our FREE quiz to get your personalized money plan, and find any resources mentioned on our show!

00:00 Intro

01:18 Jocelyn's $126K Scholarship Story

03:41 Why Strategy Beats Luck

04:13 The 4 Biggest Scholarship Myths

07:18 The Real Reason Families Don't Apply

10:51 The "All or Nothing" Mindset

13:43 Building a Reusable Essay System

16:32 Other Reusable Application Assets

17:13 What Committees Are Really Looking For

21:05 How to Talk About Your Major

21:59 Who Wins When Two Finalists Are Equal

23:31 How (and How Not) to Use AI

27:35 The Overlooked Small-Dollar Scholarships

33:28 Department Scholarships & Asking for More

33:30 When Your Financial Situation Changes

35:21 Navigating the Middle-Income Gap

47:47 The Student Loan Forgiveness Reality Check

49:52 The True Cost of Co-Signing

52:54 The #1 Trait of Successful Scholarship Families

54:53 Jocelyn's Free Resources & Quiz

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What does it mean to live a truly “rich life?” This is a re-release of one of our favorite conversations: Tori sits down with Ramit Sethi, New York Times bestselling author of I Will Teach You To Be Rich and host of the Netflix show How to Get Rich. They get into what it actually means to build a rich life, why renting can beat buying even when you can afford to buy, how to negotiate literally everything (including your rent), and what couples are really fighting about when they fight about money — hint: it's never actually about Target.

Ramit’s Links:

Website: https://www.iwillteachyoutoberich.com/

Instagram: https://www.instagram.com/ramit/?hl=en

Podcast: https://podcasts.apple.com/us/podcast/money-for-couples-with-ramit-sethi/id1577864998

Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan here: https://herfirst100k.com/ffpod.

00:00 Intro: What Is a Rich Life?

01:13 Ramit's First Money Memory

05:01 It's Expensive to Be Poor

05:20 Playing the Game While Changing the System

07:25 Why High School Finance Classes Don't Work

11:13 The Case for Renting Over Buying

17:21 How to Negotiate Your Rent

22:38 Building a Course Business

24:44 What Couples Actually Fight About

27:58 Defining Your Rich Life

35:50 What Women Are Taught About Money

37:17 The Money Dial Exercise

38:37 The Michelin Star Story

40:38 Money & Marriage: Ramit's Personal Experience

42:30 The Monthly Money Date

44:03 Gendered Fears in Relationships

51:44 Women Out-Earning Their Partners

52:05 The $400K Debt Couple

53:02 Your Feelings About Money ≠ Your Balance

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If you’ve been struggling to break free from credit card debt––you’re in the right place. In this episode, we’re replaying one of our most commonly requested topics: credit card debt. We’ll uncover how sneaky interest rates can chip away at your hard-earned money every single day and explore powerful strategies to help you tackle that high-interest debt so you can finally breathe easy.

As someone who’s dedicated to helping women save money, invest, and feel financially confident, I firmly believe that understanding your debt is the first crucial step in breaking free from it. When we take back control of our finances, we collectively fight the patriarchy—by making ourselves richer, savvier, and fully in control of our money.

Check to see if you qualify for my partner personal loan recommendation* (doesn’t hurt your credit score!) *Terms apply: https://soficreator.pxf.io/c/1408818/2083784/25681?subId1=podcast&subId2=bonusep&adcampaigngroup=lending&adnetwork=brand

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/ffpod

00:00 Intro

00:48 Understanding credit card debt

02:26 How debt and interest work

07:20 Strategies for paying off debt

08:32 Using credit cards responsibly

14:53 Emergency funds vs. debt payoff

19:16 Debt payoff methods: snowball vs. avalanche

22:36 The role of personal loans

32:30 Setting financial goals and staying motivated

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This week, we’re bringing you a special replay crossover episode with Lucie Fink — podcast host, video producer, digital educator, and host of “The Real Stuff with Lucie Fink.” In this insightful conversation, Tori details her journey to becoming a multimillionaire, demystifying the concept of "coast FIRE" and the significance of reaching that initial $100,000 savings goal. Tori generously shares her knowledge on effective investment strategies and highlights the power of financial literacy. This discussion goes beyond building wealth — it's a call to normalize conversations about money, sex, societal norms, and navigating the balance between privacy and openness in our personal lives.

Lucie’s links:

The Real Stuff Podcast: https://lnk.to/TheRealStuffWithLucieFink

Instagram: https://www.instagram.com/luciebfink

Talking about money with your partner can be hard, but it’s necessary. Visit https://herfirst100k.com/ffpod to download our Money Conversation Cards –– 30 question cards to help spark fun, intimate, and beneficial conversations about money with your partner.
00:00 The power of financial stability

07:16 From her first $100K to multi-millionaire

29:41 Navigating the challenges of financial transparency and safety

39:12 Authenticity, success, and mental health online

40:17 Addressing internet trolls and financial transparency

41:42 Navigating body image

47:50 Exploring confidence, pain, and self-care

50:07 Discussing future plans and personal growth

51:57 The realities of publishing and achieving milestones

54:39 Personal relationships and privacy boundaries

01:03:17 The importance of financial conversations in relationships

01:11:00 Understanding prenups and financial independence

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To work to change a system, you have to understand it first. But as today’s guest will show you, it turns out our understanding of American patriarchy is completely different than what we thought it was. Today I sat down with Anna Malaika Tubbs –– two-time New York Times bestselling author, sociologist, and storyteller with a PhD in sociology and a master's in gender studies from the University of Cambridge, plus a BA from Stanford (whew!) — and we're talking about American patriarchy. We get into why the Founding Fathers and the Constitution are inherently patriarchal, what history actually teaches us about how change happens, and why Anna wasn't surprised by Trump's reelection. I threw out almost every prepared question because this conversation was that good. This episode will make you furious and hopeful in the same breath.

Anna’s links:

Website: https://annamalaikatubbs.com/

Erased by Anna Malaike Tubbs: https://bookshop.org/a/90037/9781250876690

The Three Mothers by Anna Malaika Tubbs: https://bookshop.org/a/90037/9781250756138

Also mentioned in this episode:

Steve Phillips, How We Win the Civil War: https://bookshop.org/a/90037/9781620978481

Sarah McBride on Why the Left Lost on Trans Rights | The Ezra Klein Show: https://www.youtube.com/watch?v=KlbNFsAGFRc

Bookshop.org website: http://bookshop.org

Not sure what to do with your money? Visit ⁠https://herfirst100k.com/ffpod⁠ and take our FREE Money Plan Quiz to get your personalized money plan, and find any resources mentioned on our show

00:00 Intro

01:40 What "American patriarchy" actually means

06:37 The Founding Fathers' blueprint

15:21 The tug-of-war at the center of all American history

19:19 Why Trump's re-election wasn't a surprise

25:10 How slow progressive change actually works

31:55 Do all roads lead back to patriarchy?

36:04 "We haven't arrived anywhere new"

45:28 Moving rights to the states: a repeating tactic

52:48 Can you get rich in a system that wasn't built for you?

58:51 The power you already have

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A video I posted about the tradwife movement blew up, and the comments made one thing clear: most people are using "tradwife" and "stay-at-home mom" interchangeably. They are not the same thing, and the difference matters. In this episode, I'm breaking down what a tradwife actually is versus what Tiffany Dufu calls a "non-compensated working mom," why romanticizing financial dependence is dangerous no matter how happy your marriage is right now, and the seven concrete moves every woman; married, partnered, or neither; needs to make to protect herself financially. This isn't anti-marriage or anti-stay-at-home mom. It's pro protecting you from financial ruin.

Not sure what to do with your money? Visit ⁠https://herfirst100k.com/ffpod⁠ and take our FREE Money Plan Quiz to get your personalized money plan, and find any resources mentioned on our show.

00:00 Intro: The 15-word post that broke the internet

00:37 Meet Tori + episode overview

01:46 What is a tradwife, actually?

02:32 Why the tradwife aesthetic is so appealing

04:21 The Ballerina Farm irony

05:01 Tradwife vs. stay-at-home mom: not the same thing

06:39 Tori's parents: how to stay home without losing financial power

07:52 Why women hand over financial control

11:09 "Your boss can starve you too" — debunked

12:10 "Just marry the right man" — what the data says

15:28 Tradwife trend = burnout in a sundress

15:44 The real villain: the system, not the woman

18:28 The 7-step financial protection plan

18:48 1. Put your name on everything

19:13 2. Have your own money

19:51 3. Keep your credit alive

20:08 4. Know every number

21:08 5. Keep your skills and network warm

21:38 6. Know your legal protections

23:00 7. Have the "what if" conversation

23:37 Closing: bet on yourself

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