Podcast

Frame By Frame

Arts, Business, Careers, Visual Arts

Frame By Frame is a filmmaking podcast for commercial directors, documentary filmmakers, and creative professionals building careers in the industry. Hosted by 4x Emmy Award winner Daniel Mogg — director for Nike, Alaska Airlines, NBC Sports Sunday Night Football, and multiple Olympics.
Each episode goes behind the scenes with the people actually doing it — Netflix documentary directors, Super Bowl-winning coaches, and working filmmakers at the top of their craft. Guests include Tony Dungy, Liam Hughes (Aaron Rodgers Netflix doc), and directors who've worked with LeBron James, Mahomes, and Russell Wilson.
If you're a filmmaker who wants to build a career that lasts — this is the show.

Episodes
22
Releases
Weekly
Typical length
41 min
On air since
2025
Latest episode
6 days ago

Episodes

22 episodes, newest first

  1. How One Viral Video Changed His Career | Rudy Willingham

    Episode 21

    Show notes

    What happens when a rejected advertising idea becomes the foundation of an entirely new career?

    This week on Frame By Frame, filmmaker Daniel Mogg sits down with artist and viral creator Rudy Willingham, whose imaginative, handcrafted artwork has captivated millions and led to collaborations with brands like Nike, Amazon, Netflix, and Whole Foods.

    After spending a decade in advertising, Rudy developed a signature stop-motion style that transformed his creative career. But behind the viral success is a story of persistence, experimentation, and learning how to turn artistic passion into a sustainable business.

    In this conversation, Rudy shares the story behind his breakthrough Kobe Bryant tribute, the painstaking process of creating his artwork, and what it takes to build a recognizable creative identity in an increasingly crowded digital landscape.

    They also explore when to take the leap into full-time creative work, balancing personal projects with commercial opportunities, and why developing your craft matters more than chasing followers.

    IN THIS EPISODE:

    • How a rejected advertising idea launched Rudy’s creative journey
    • The Kobe Bryant tribute that changed his career
    • Behind the scenes of his handcrafted stop-motion artwork
    • When to leave your day job and pursue creative work full-time
    • Finding your creative voice and staying original
    • Turning viral success into major brand partnerships
    • The challenges of building a sustainable creative business
    • Why one video can change everything

    EPISODE CHAPTERS

    00:00 — Introduction to Rudy Willingham
    01:02 — The Rejected Idea That Started Everything
    03:00 — The Kobe Bryant Video That Changed His Career
    05:00 — Behind the Scenes of His Creative Process
    08:21 — Making the Leap to Full-Time Creator
    10:29 — How Music Influences His Artwork
    14:22 — Finding Inspiration and Staying Creative
    19:09 — Working With Major Brands
    22:18 — Collaborating With Hollywood Celebrities
    25:03 — Lessons From Building a Creative Career
    29:42 — Why Success Doesn’t Happen Overnight
    31:23 — Turning Creativity Into a Sustainable Business
    38:00 — Growing His YouTube Audience
    42:06 — Originality, AI, and the Future of Creativity

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    CONNECT

    📸 Connect on Instagram

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    40 min
  2. How Do You Direct a Documentary About Nick Saban? | Russell Dinallo

    Episode 20

    Show notes

    What does it take to tell the story of one of the greatest coaches in college football history?

    Director Russell Dinallo joins Daniel Mogg on Frame By Frame to take us behind the scenes of ESPN’s six-part Nick Saban documentary.

    From pitching Saban at his lake house to spending more than 20 hours interviewing the legendary coach, Russell shares the creative process behind a documentary two years in the making.

    We explore how his team uncovered never-before-seen footage of the famous Jalen Hurts–Tua Tagovailoa halftime decision, captured an unexpectedly emotional interview with Julio Jones, and shaped hundreds of hours of interviews and archival footage into a compelling series.

    Along the way, Russell breaks down the art of documentary interviewing, earning a subject’s trust, making bold creative decisions, and finding the human stories behind larger-than-life figures.

    Whether you’re a filmmaker, storyteller, or fan of great documentaries, this episode is a fascinating look at what goes into making a premium sports documentary.

    In This Episode

    • Pitching Nick Saban and earning his trust
    • Conducting seven interviews totaling more than 20 hours
    • Finding compelling characters and emotional moments
    • Uncovering never-before-seen archival footage
    • Structuring and editing a six-part documentary series
    • Designing cinematic documentary interviews
    • Lessons from ESPN’s E60 and advice for aspiring filmmakers

    Episode Chapters

    00:00 — Introduction: Directing the Nick Saban Documentary
    00:59 — How Russell Landed the Project
    02:44 — Pitching Nick Saban at His Lake House
    04:40 — Discovering the Characters Behind Saban
    06:47 — The Art of Documentary Pre-Interviews
    08:32 — What Filmmakers Can Learn From Nick Saban
    10:34 — Seven Interviews and 20+ Hours With Saban
    12:06 — Organizing a Massive Documentary Production
    13:22 — Interviewing Football’s Biggest Names
    14:43 — Finding Unexpected Documentary Characters
    16:20 — The Importance of Miss Terry
    19:31 — Uncovering Never-Before-Seen Alabama Footage
    22:21 — Crafting Dramatic Moments in the Edit
    24:59 — Capturing Julio Jones’ Emotional Interview
    27:19 — Taking Creative Risks in Documentary Filmmaking
    29:09 — Designing Cinematic Documentary Interviews
    30:55 — Lessons From ESPN’s E60
    33:21 — Advice for Aspiring Documentary Filmmakers
    34:40 — The Two-Year Production Timeline
    36:03 — The Future of Sports Documentaries
    37:11 — Finding Fresh Ideas as a Director

    About Frame By Frame

    Frame By Frame is a filmmaking podcast hosted by Emmy Award-winning director Daniel Mogg. Each episode goes behind the scenes with the directors, cinematographers, and creative minds shaping today’s most compelling films, documentaries, and commercials.

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

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    🟢 Leave a rating on Spotify

    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    39 min
  3. How NFL Films Shoots Hard Knocks with DP Hannah Epstein

    Episode 19

    Show notes

    How does NFL Films create some of the most iconic images in sports?

    On this episode of Frame By Frame, Daniel sits down with NFL Films cinematographer Hannah Epstein, DP of Hard Knocks with the Seattle Seahawks, to go behind the camera of one of the biggest productions in sports.

    Hannah breaks down the making of the JSN “Silver Surfer” sequence, capturing Sam Darnold’s spiral at extreme slow motion, and how NFL Films approached photographing the Pacific Northwest. She also takes us inside the massive operation behind Hard Knocks — from a 35-person field crew to shooting 12–14 hour days and turning around an episode every week.

    They also nerd out on the tools of the trade, including the ARRI Alexa 35 Extreme, shooting at 660fps, NFL Films’ incredibly rare 33:1 lens, and how Hannah developed her signature style using negative space, abstraction and emotional moments away from the football.

    Plus, Hannah shares her journey from being rejected from the NFL Films internship program twice to eventually becoming a staff cinematographer and DP — and what she’s learned about breaking into sports filmmaking along the way.

    TIMESTAMPS

    00:00 — Intro
    00:57 — Breaking down the JSN “Silver Surfer” sequence
    04:09 — Capturing Sam Darnold’s spiral in extreme slow motion
    06:00 — Advice for learning to shoot football
    07:11 — Capturing the look of Seattle and the Pacific Northwest
    08:18 — Inside the massive Hard Knocks production machine
    11:23 — How Hannah assigns the Hard Knocks camera crews
    12:14 — Hannah’s specialty as a cinematographer
    12:41 — Finding fresh ways to photograph football
    15:05 — The six-week Hard Knocks marathon
    16:34 — Hannah’s favorite moments from the Seahawks season
    18:28 — Hannah’s journey into NFL Films
    21:22 — How NFL Films trains its cinematographers
    23:22 — Why NFL Films was always the goal
    24:14 — The football shot Hannah is still chasing
    25:14 — Developing a signature visual style
    26:11 — Where NFL Films cinematographers find inspiration
    27:16 — ARRI Alexa 35 vs. AMIRA
    28:39 — Shooting the Seahawks’ Super Bowl victory
    30:05 — Hard Knocks vs. Quarterback and Receiver
    31:19 — Hannah’s advice for aspiring sports filmmakers

    Frame By Frame is a podcast about the craft behind great filmmaking, hosted by director Daniel Mogg.

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    31 min
  4. Inside Rory McIlroy’s “The Master’s Wait” with Director Drea Cooper

    Episode 18

    Show notes

    Emmy-winning filmmaker Drea Cooper joins Frame By Frame to break down his latest documentary, The Master’s Wait, about Rory McIlroy, The Masters, and the long emotional road to winning at Augusta National Golf Club. In this conversation, Drea shares what it was like being at the Masters for Rory’s latest win, how the film came together, and how he approached telling a story that was bigger than golf. If you’re interested in sports documentaries, Rory McIlroy, The Masters, Augusta National, or the craft of documentary filmmaking, this episode is for you.

    Timestamps

    0:00 Cold open: Augusta goes from dream to haunted house

    0:52 Intro: Drea Cooper on The Master’s Wait and Rory’s back-to-back moment

    2:09 What it was like being at the Masters in person

    2:45 Augusta with no phones and why it feels different

    4:37 How The Master’s Wait came together

    6:19 Drea’s sports background and prepping to tell Rory’s story

    9:00 What Rory McIlroy was like to work with in a documentary setting

    10:33 Filming re-creations at Augusta and visualizing Rory’s mental game

    14:44 The “pinch me” moments filming with Rory at Augusta and in Northern Ireland

    19:30 Rory’s parents, the archive, and the interviews that unlocked the film

    26:38 Why Drea chose a direct-to-camera interview style

    28:44 The universal lesson in Rory’s story: persistence, instinct, and not giving up

    32:06 How Drea has built range across documentaries and commercial directing

    33:39 Advice for first-time feature documentary directors

    36:11 Imposter syndrome, trusting your instincts, and staying open to curveballs

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    CONNECT

    📸 Connect on Instagram

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    41 min
  5. How Alex vs. A-Rod Was Really Made: A Deep Dive With Director Erik LeDrew & Editor Kevin Barth

    Episode 17

    Show notes

    How do you make one of the biggest sports documentaries of the year? In this episode of Frame By Frame, Daniel sits down with director Erik LeDrew and editor Kevin Barth, the creative minds behind HBO’s Alex vs. A-Rod.

    They break down the entire storytelling journey—from early brainstorming sessions and gaining Alex Rodriguez’s trust, to the emotional Colorado shoot that became the heart of the series, to spending 88 weeks in the edit shaping one of the most vulnerable portraits of A-Rod ever shown on screen.

    This conversation goes deep into the director–editor relationship, how to collaborate under pressure, why certain scenes almost didn’t make the cut, and what it truly takes to build a multi-year documentary from scratch
    If you love filmmaking, storytelling, sports docs, or the craft behind documentaries, this episode is packed with insight, honesty, and behind-the-scenes stories you won’t hear anywhere else.

    00:00 – Intro

    Daniel sets up the episode and introduces Erik & Kevin.

    02:00 – How Erik & Kevin First Connected

    Their creative partnership and early projects that shaped their process.

    08:30 – Origin of the Alex vs. A-Rod Documentary

    A-Rod’s blind spots, the initial pitch, and why this project mattered.
    14:00 – Building Trust With A-Rod

    How they got him comfortable enough to open up emotionally.

    20:00 – Developing the Structure & Tone

    The “writer’s room” process and mapping out the psychological heart of the story.

    27:00 – Editing a Multi-Year Documentary

    Finding rhythm, musicality, pacing, and what gets left on the cutting room floor.

    33:00 – The Colorado Shoot

    The make-or-break moment of the doc—and why it almost didn’t work.

    45:00 – Balancing Objectivity & Collaboration With A-Rod

    Navigating notes, integrity, and the fine line between access and honesty.

    52:00 – Working With HBO

    Why HBO was the ideal partner and how their feedback elevated the project.

    58:00 – Storytelling Lessons & Advice for Filmmakers

    Erik and Kevin share what they’ve learned across their careers.

    1:05:00 – The Frame They’re Most Proud Of

    A powerful closing reflection on their favorite moments in the film
    1:10:00 – Closing Thoughts

    Daniel wraps the conversation and previews what’s next.

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    CONNECT

    📸 Connect on Instagram

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    1 hr 18 min
  6. Filming Mahomes, Kelce & the Chiefs: Inside The Kingdom w/ Kristin Lappas

    Episode 16

    Show notes

    What does it take to film Patrick Mahomes, Travis Kelce, Andy Reid, and the Kansas City Chiefs from the inside? Emmy-winning director Kristen Lappas takes us behind the scenes of The Kingdom, the new Disney+ and ESPN documentary series on the Chiefs dynasty.

    In this episode of Frame By Frame, Kristen shares how she earned the trust of Mahomes, Kelce, and Coach Andy Reid, what it was like to direct the Chiefs through a historic season, and how she built one of the biggest NFL docuseries of all time. From underground bunkers of Chiefs history to emotional family moments, this is the story behind The Kingdom.

    If you’re a Kansas City Chiefs fan, a filmmaker, or just curious about how sports documentaries are made, this is a must-watch.

    ⏱️ Timestamps
    00:00 – Intro: Kristen Lappas on The Kingdom
    01:18 – How the Chiefs project came together
    03:13 – Building trust with Andy Reid & the players
    06:06 – Filming Mahomes up close (and a Super Bowl haircut)
    08:13 – Structuring a dynasty story: themes & arcs
    11:10 – The art of pitching: how Kristen sold The Kingdom
    14:38 – Balancing honesty vs. PR when partnering with teams
    18:56 – Surprising storylines that shaped the series
    21:26 – Discovering the Chiefs’ underground archive bunker
    25:36 – Making The Kingdom appeal beyond football fans
    27:07 – Handling Taylor Swift’s presence in the story
    29:00 – Premiering The Kingdom in Kansas City
    31:21 – Creative swings: directing the Giannis documentary
    36:49 – Lessons from working with superstars (Mahomes, Giannis, Caitlin Clark)
    39:07 – Kristen’s career break: the story of Arthur
    43:49 – Advice for young filmmakers & pitching stories
    45:09 – Balancing filmmaking with motherhood
    47:49 – Kristen’s advice for first-time feature directors
    50:24 – What’s next for Kristen Lappas
    51:25 – Mentors, influences, and finding your voice
    54:51 – Lessons from The Kingdom & Andy Reid’s “Don’t Judge” card

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    57 min
  7. I’ve Waited My Whole Career to Tell This Story (My Director Debut)

    Episode 15

    Show notes

    After a short break, I’m back — and with big news.

    In this episode of Frame by Frame, I’m announcing my first feature documentary: 12 — the untold story of how the city of Seattle came together in the 1990s to stop the Seahawks from relocating to Los Angeles.
    Backed by Marshawn Lynch, Beast Mode Productions, and Victory Sports Media, this project is the biggest opportunity of my directing career so far. I break down the inspiration behind the film, how it came together behind the scenes, and what I’ve learned so far stepping into the role of feature documentary director.

    We talk:

    Why this story matters — and why it almost got lost

    The origin of 12 and the team behind it

    What it takes to make a doc at this scale

    Finding the heart of a story that changed a city

    Balancing creative work, parenting, and small business life

    If you’re a filmmaker, storyteller, or just someone who loves underdog sports stories, this episode is for you.

    🎧 Subscribe to Frame by Frame for more behind-the-scenes episodes as I bring this documentary to life — one frame at a time.

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    CONNECT

    📸 Connect on Instagram

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    10 min
  8. Directing LeBron James for Netflix: The Untold Story w/ Susan Ansman

    Episode 14

    Show notes

    Susan Ansman spent a year embedded with LeBron James, directing Netflix’s Starting 5 and capturing the most personal moments of his career. In this episode, Susan shares how she made the leap from ESPN to freelance, what it’s really like to direct a global superstar, and how she’s paving the way for women in sports filmmaking.
    ⏱ Timestamps

    00:00 – Intro: How Susan became LeBron’s director

    01:09 – Why she quit ESPN for this opportunity

    02:15 – First day: Inside LeBron’s house on Halloween

    03:40 – Building trust with high-profile athletes

    05:31 – Capturing LeBron rapping in the car

    07:00 – Verité filmmaking and shooting solo

    08:06 – The story structure behind Starting 5

    10:00 – The toast, Bronny’s health scare & vulnerability

    13:30 – Being a one-woman crew with LeBron

    16:00 – What it takes to shoot elite athletes

    19:00 – The power of listening as a director

    21:45 – From EVS operator to Emmy-winning filmmaker

    24:30 – How editing shaped her directing style

    27:00 – Juggling directing, producing, and editing

    30:00 – Shooting the Olympic basketball documentary

    34:00 – Navigating confidence in a male-dominated industry

    37:30 – Advice to women entering sports filmmaking

    41:00 – Why representation behind the camera matters

    44:00 – Final reflections + what’s next for Susan

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    55 min
  9. What a Creative Director Actually Does (That No One Talks About) w/ Will Shanahan Ep. 013

    Episode 13

    Show notes

    Creative Director. It’s a title everyone wants—but few truly understand. In this episode of Frame By Frame, I sit down with Will Shanahan, VP of Creative at The Unlisted Company, to break down what this role really means in the world of branded content, advertising, and filmmaking.

    Whether you’re an aspiring CD, a freelance director, or just curious about how creative projects actually get made—this episode pulls back the curtain.

    📍 Timestamps

    00:00 – Intro: Why speaking your mind matters

    01:06 – What does a Creative Director actually do?

    03:38 – The difference between title and responsibility

    07:41 – Defining the role in one sentence

    08:00 – Creative Director vs. Head Coach vs. GM

    09:21 – Director vs. Creative Director collaboration

    11:10 – How to build relationships between directors and CDs

    12:32 – The one skill no one talks about—but every CD needs

    14:35 – Business lessons learned as a Creative Director

    17:06 – Navigating budget conversations with clients

    19:59 – Why the word “partnership” changes everything

    20:16 – The rare project that went exactly as planned

    22:47 – Will’s origin story: How he became a CD

    24:07 – Staying creative while managing meetings and chaos

    26:26 – The creative power of not trying too hard

    27:16 – Advice for new Creative Directors

    29:43 – Why pitching is more than just presenting ideas

    33:14 – How to make clients feel something during a pitch

    34:16 – Real pitch example: The New York Giants

    35:40 – Will’s favorite deck-building tools and resources

    36:33 – Making the leap: Why Will joined The Unlisted Co.

    39:34 – Trusting your gut in a creative career

    40:24 – Closing thoughts + why relationships create opportunity

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    41 min
  10. How to Build a Personal Brand as a Creative (Even If You Hate It) | ft. Praise Santos

    Episode 12

    Show notes

    If personal branding feels cringy, confusing, or just exhausting — this episode is for you.

    Brand coach and creative powerhouse Praise Santos, founder of ComePlum, breaks down what personal branding really is, why it matters, and how creatives like filmmakers, designers, and freelancers can brand themselves with authenticity and confidence.

    We unpack how to stand out in a saturated market, attract your dream clients, and stop letting imposter syndrome hold you back.

    ⏱ Timestamps:

    00:00 - Intro: Why Personal Branding Feels Hard

    00:33 - What Is Personal Branding, Really?

    01:08 - Branding = The Soul of Your Business

    01:58 - Why People Hire People

    02:57 - Finding the “Why” That Powers Your Brand

    04:06 - The Biggest Pain Points Creatives Face

    06:00 - “I’m Not Special Enough” and Other Lies We Tell Ourselves

    07:35 - How to Show Up Authentically Online

    08:36 - The Hype Sheet: A Game-Changing Branding Tool

    10:34 - What to Put in Your Creative Brand Toolkit

    12:00 - Serving vs. Selling: The Heart of Great Branding

    14:16 - Praise’s Journey to Becoming a Brand Coach

    17:15 - How a Mission Statement Won a Filmmaker a Client

    19:00 - How to Position Yourself as a Premium Creative

    21:16 - Want to Be the Four Seasons of Your Industry? Here’s How

    23:09 - Why Podcasting Is a Branding Superpower

    25:31 - Podcast Tips: Niche, Ideas, and Delegation

    28:03 - Mistakes to Avoid When Building Your Brand

    29:31 - Where to Find Praise & ComePlum

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    34 min
  11. Unlocking Filmmaking’s Future with AI!

    Episode 11

    Show notes

    Is AI the future of filmmaking? In Episode 11 of Frame By Frame, I break down how AI tools are reshaping the creative process—and why they’re just another tool, not a replacement for human creativity.

    I’ll walk you through exactly how I use AI in my daily workflow as a director and solopreneur: from generating creative ideas, building pitch decks, streamlining my podcast production, to editing and organizing footage. Plus, I share my thoughts on the ethical considerations, potential pitfalls, and why mastering these tools will set you apart in the evolving creative landscape.

    Whether you’re a filmmaker, content creator, or just curious about how AI is changing the game, this episode offers practical insights and real-world applications.

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    14 min
  12. The TRUTH About Directing Commercials: How to Get Signed & Win Jobs w/ Marcus Tortorici | EP 010

    Episode 10

    Show notes

    How do you go from shooting solo to directing big-budget projects? Award-winning director Marcus Tortorici (Voyager TV) shares his journey—breaking into the industry, mastering the pitch process, and how he got signed as a director.

    🔹 How to craft a pitch that sells

    🔹 What agents look for in a director

    🔹 The reality of working with agencies & clients

    🔹 Why trusting your creative instincts is everything

    Marcus’ work blends stunning visuals with compelling storytelling, and in this episode, we break down how he does it—Frame By Frame.

    00:00 - The Reality of Starting as a Director

    00:07 - How Marcus Landed Big Sets Early in His Career

    00:40 - Getting Over the Fear of Directing Large Crews

    01:10 - Welcome to Frame By Frame!

    01:52 - What Marcus is Working on at Voyager TV

    02:31 - The Creative Process: How Marcus Approaches New Projects

    03:39 - Who Finds the Work: Director vs. Agency?

    05:21 - Writing Treatments & Creating Pitch Decks

    08:00 - The Tools Marcus Uses for Visual References

    09:30 - ChatGPT for Filmmakers? Why It’s a Game-Changer

    11:07 - Selling Yourself as a Director: Why It’s Just as Important as Talent

    13:50 - How to Pitch Effectively in a Post-COVID World

    15:37 - Biggest Mistakes Young Directors Make

    17:26 - The Unspoken Rule in Filmmaking: Agencies Don’t Care… Until They Do

    19:31 - How Marcus Got Signed by Voyager TV

    25:27 - The Portfolio Strategy That Got Him Noticed

    29:03 - Why Social Media & Branding Matter for Directors

    34:15 - Balancing Visuals & Story: Why Both Matter Equally

    38:33 - How to Develop a Signature Look as a Director

    42:04 - Trusting Your Creative Instincts & Fighting for Your Vision

    45:31 - The Client-Agency Dance: Navigating Creative Control

    46:59 - The Key to Longevity in Filmmaking: Resilience

    48:28 - What’s Next for Marcus? Commercials vs. Features

    52:33 - The Mindset Shift Every Director Needs

    53:23 - Closing Thoughts & Subscribe for More!

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

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    CONNECT

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    54 min
  13. Why Giving Away Your Films for Free Might Be the Smartest Move w/ Jake Viramontez | EP 009

    Episode 9

    Show notes

    Can giving away your films for free actually lead to career success? In this episode of Frame By Frame, filmmaker Jake Viramontez, founder of SOWN for Good, shares how embracing generosity in filmmaking transformed his career—leading to collaborations with Sony, TED, and global NGOs

    From having no commercial work during COVID to landing a dream partnership with Sony, Jake’s journey proves that giving without expectations can open unexpected doors. He breaks down his storytelling philosophy, the three-act structure for NGO films, and how filmmakers can create impact-driven stories while building a sustainable career

    💡 What you’ll learn in this episode:

    ✔️ How giving away films led Jake to work with Sony and TED

    ✔️ The three-act storytelling formula for social impact films

    ✔️ How young filmmakers can land projects without industry connections

    ✔️ The unexpected way generosity creates real career opportunities

    ✔️ Why NGOs and brands need human-centered storytelling more than ever

    📌 Chapters & Topics:

    00:00 – The Power of Giving in Filmmaking (Jake’s turning point)

    02:30 – How Jake Started Giving Away Films for Free

    06:45 – How a Cold Email to Sony Led to a Major Partnership

    12:10 – Why Filmmakers Should Focus on Impact Over Money

    17:30 – Jake’s Early Filmmaking Journey & First Mentor

    22:15 – How Traveling and Nonprofits Shaped His Filmmaking Style

    27:00 – The Art of Authentic Storytelling for NGOs & Brands

    31:45 – The Three-Act Structure for Social Impact Films

    36:30 – Building SOWN for Good and Mentoring Young Filmmakers

    41:00 – How to Apply for SOWN for Good Filmmaking Opportunities

    43:30 – Final Advice for Filmmakers: How to Build a Career That Matters

    🎥 About Jake Viramontez:

    Jake is an award-winning filmmaker and founder of SOWN for Good, a creative initiative that provides filmmakers with opportunities to tell meaningful stories for nonprofits. His work has been featured by Sony, Chevrolet, and global NGOs, blending commercial filmmaking with purpose-driven storytelling.

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

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    CONNECT

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    46 min
  14. Madeline Down Made the Seahawks’ Best Videos—Now She’s Doing This | EP 008

    Episode 8

    Show notes

    🎥 When do you know it’s time to leave your dream job? Former Seattle Seahawks Senior Producer Madeline Down built one of the NFL’s best in-house video teams, creating some of the most iconic sports content. But she walked away. In this episode of Frame By Frame, we dive into why she left, how she built her career in sports filmmaking, and what’s next as she transitions into narrative filmmaking
    We also discuss her upcoming short film Sense of Emergency, inspired by a life-changing moment involving her mother and first responders, and the launch of her new creative studio, Studio 89, backed by Doug Baldwin.

    📌 Timestamps:

    00:00 - Opening Hook: When You’re No Longer Seen as a Creative

    00:43 - Welcome to Frame By Frame w/ Madeline Down

    01:12 - Leaving the Seahawks: Why She Walked Away from a Dream Job

    02:25 - The Hardest Part About Leaving a Secure Job

    04:23 - The Sports Content Grind & What It Teaches You

    08:08 - Building the Seahawks Video Team from 4 to 12 People

    10:02 - The NFL’s Content “Arms Race” & Why It’s a Bootcamp for Filmmakers

    14:31 - Behind the Sound: The Seahawks’ First Docuseries

    17:20 - The Challenges of Making Sports Documentaries

    19:01 - How to Pitch & Sell a Creative Project Internally

    21:37 - Her #1 Career Advice for Creatives

    22:21 - Her Short Film Sense of Emergency – Inspired by a True Story

    24:46 - The Wild Story of Her Mom’s Cardiac Arrest & Survival

    28:35 - Crowdfunding Her Film Successfully (Using Seed&Spark)

    31:10 - Casting Luke Barnett as the Lead & His Viral Film Success

    33:02 - Transitioning from Athletes to Working with Actors

    36:08 - Vault 89 & Launching Her Own Creative Studio

    🔗 Follow Madeline Down:

    → [Instagram]

    → [Sense of Emergency Short Film]

    → [Studio 89]

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    🎬 Subscribe for more filmmaking insights! If this episode resonated with you, hit LIKE and comment below—would YOU leave your dream job for something unknown?

    When You're Ready

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    SAY THANKS

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    CONNECT

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    40 min
  15. From DC Shoes to the Huberman Lab Podcast: Chris Ray’s Filmmaking Secrets

    Episode 7

    Show notes

    Filmmaker, Chris Ray—founder of Motion Clubhouse and a key part of the production team behind the Huberman Lab Podcast. In this episode, we dive into his inspiring journey from producing content at DC Shoes to building his own creative agency and working with some of the biggest names in the industry.

    If you’re an aspiring filmmaker, creative entrepreneur, or just curious about the behind-the-scenes of branded content and podcast production, this episode is packed with insights you won’t want to miss. 🎥🎙️

    Connect w/ Chris: Website| Instagram

    Timestamps:

    00:00 - Introduction

    00:28 - How We Met IRL After Years of Texts

    01:05 - Chris’s Journey: From DC Shoes to Motion Clubhouse

    03:00 - Breaking into the Industry Through Skateboarding

    04:26 - The Moment Chris Decided to Start His Own Company

    07:41 - Taking the Leap: Balancing Family & Career Risks

    10:25 - Failing Fast & Learning Quickly in Business

    11:08 - Why the Business Side of Filmmaking Is Just as Important

    13:15 - The Art of Pitching to Brands

    14:21 - Building Brand Relationships as a Creative

    15:21 - How Smaller Creators Can Land Big Brand Deals

    17:44 - The Future of Branded Content & Creator Economy

    20:06 - Behind the Scenes of the Huberman Lab Podcast

    23:16 - The Biggest Challenges of High-Level Podcast Production

    26:39 - How Huberman Lab Encourages Creativity & Mental Clarity

    28:06 - Realizing the Cultural Impact of Your Work

    29:18 - Staying Inspired: What Fuels Chris’s Creativity

    31:31 - Nerding Out on Gear: Film Cameras & New Tech

    33:19 - Reviving Old Cameras: The Charm of Mini DV & Film

    34:22 - Practical Advice for Aspiring Filmmakers

    36:10 - Chris’s Passion Projects & What’s Next

    37:04 - Final Thoughts & Where to Find Chris Online

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    🎥: Daniel's Recommended Production Gear List

    CONNECT

    🐦 Connect on Twitter

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

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    CONNECT

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    38 min
  16. Tony Dungy on Leadership, Pressure & Staying True to Yourself | Ep 006

    Episode 6

    Show notes

    🏆 Super Bowl-winning coach. Hall of Famer. NBC analyst. In this episode of Frame By Frame, I sit down with Tony Dungy for one of the most insightful conversations we’ve had yet.

    We break down:

    ✅ The moment he thought he’d never get his head coach shot—and how it finally happened

    ✅ Why staying true to yourself matters more than chasing expectations

    ✅ How coaching an NFL team is just like directing a film 🎬🏈

    ✅ His mindset for handling pressure in high-stakes moments

    ✅ What success vs. significance really means

    Get my Production Gear (Free) https://www.danielmogg.com/join

    ⏱️ Timestamps:

    00:00 – Intro

    02:00 – How Tony helped me get my big break in the industry

    3:00 – Why being a director is like being a head coach 🎬🏈

    05:00 – The job that changed everything—but he almost didn’t consider it

    07:00 – The pressure to change vs. staying true to yourself

    10:00 – Getting rejected over and over—how he handled it

    16:29 - Meeting Peyton Manning for the 1st time

    17:00 – How great leaders empower others to lead

    25:00 – The secret to handling pressure:

    30:00 – Coaching vs. Broadcasting: What changed?

    35:00 – How Tony used his Super Bowl moment to share his faith

    39:00 – Success vs. Significance: What truly matters?

    41:00 – Final takeaways & lessons for leaders, creatives, and dreamers

    📺 Subscribe for more in-depth conversations on storytelling, leadership, and filmmaking!

    http://bit.ly/DMYOUTUBE

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    42 min
  17. How to Launch Your Acting Career (Without Hollywood Connections!) | Ep 005

    Episode 5

    Show notes

    In this episode of Frame By Frame, we dive into what it really takes to act in and produce a feature film on an indie budget. Kelsi Umeko and Curtis McGann share how they went from acting in short films to selling a feature film they made for under $100K—with no big investors or Hollywood backing.

    💡 Topics & Timestamps:
    ⏳ 00:03:34 – How a Craigslist purchase led to a feature film role
    ⏳ 00:08:01 – Leaving everything behind to chase acting in LA
    ⏳ 00:21:14 – Making a feature film with no investors—just faith and hustle
    ⏳ 00:23:02 – The real budget: 15 days, under $100K, and how they pulled it off
    ⏳ 00:26:30 – How they found a distribution deal for their indie film
    ⏳ 00:38:49 – The future of indie filmmaking: Why DIY is the way to go
    ⏳ 00:41:02 – Advice for aspiring actors and filmmakers—just start!

    🚀 Thinking of making your own movie? Drop your questions in the comments!

    🎥 Watch The Last Flight (Short Film) here:

    🎬 Check out The God Keep series:

    📢 Subscribe for more filmmaker deep dives!

    Follow me:

    Instagram: @DanielJMogg

    Podcast Instagram: @Frame_ByFramePod

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    43 min
  18. Why You’re Not Making Money as a DP: Emmy Winner’s Guide to Fixing It | Ep 004

    Episode 4

    Show notes

    In this episode of Frame By Frame, host Daniel Mogg sits down with Emmy-winning DP Jason Johnson to uncover the secrets to building a successful career in filmmaking. From transitioning from professional football to becoming an award-winning cinematographer, Jason shares his unique journey and the hard lessons he learned along the way.

    Episode Highlights

    00:00 – Welcome and Jason’s background: From football to filmmaking.
    06:09 – Why DPs struggle financially and how to think like a business.
    13:00 – Breaking into filmmaking: Lessons from shooting his first documentary.
    21:18 – The importance of gaining experience and "hiring your mentors."
    36:36 – Balancing passion with paying the bills as a DP.
    40:19 – Jason’s top films and storytelling inspiration from Interstellar.
    46:07 – Why working for free (at the right time) can open doors.
    53:31 – Closing advice: Solving problems on set and staying creative under pressure.

    Key Takeaways

    🔥 Why many DPs struggle to make a living and how to fix it.
    💡 The importance of treating filmmaking as a business.
    🎬 How to stand out in a competitive industry.
    🚪 Breaking into sports filmmaking and the power of relationships.
    📈 Practical advice for scaling your career and making consistent income.

    Whether you're an aspiring filmmaker or a seasoned pro looking to level up, this episode is packed with actionable insights to help you succeed as a DP.

    📌 Subscribe for more stories, insights, and inspiration from the world of filmmaking and beyond!

    Follow me:

    Instagram: @DanielJMogg

    Podcast Instagram: @Frame_ByFramePod

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    46 min
  19. Capturing Aaron Rodgers’ Engima Documentary for Netflix w/ Liam Hughes | Ep 003

    Episode 3

    Show notes

    Liam shares his journey from acting to directing, revealing how his pivot to filmmaking shaped his approach to storytelling.

    The conversation delves deep into the art and challenges of creating an intimate portrait of a high-profile figure. Liam discusses the minimalist yet impactful production style that helped capture Aaron’s vulnerability, from shooting solo in Costa Rica to weaving the complex narrative of an athlete wrestling with legacy, fame, and personal growth.

    Listeners will gain insight into Liam’s creative process, including the instinct-driven editing that shaped the documentary, the themes of spirituality and self-discovery explored in Aaron’s off-season, and the strategies behind structuring a story in real-time. Liam also shares advice for aspiring filmmakers, emphasizing the importance of adaptability, intuition, and building a strong portfolio.

    Whether you're a filmmaker, sports enthusiast, or just curious about the behind-the-scenes process of creating a Netflix hit, this episode is packed with inspiration and practical insights.

    00:00 - Intro
    "How Liam Hughes Captured Aaron Rodgers’ Untold Story"

    00:25 - First Impressions of Aaron Rodgers
    "Award-winning filmmaker Liam Hughes on working with Aaron Rodgers"

    01:02 - Liam’s Journey from Acting to Filmmaking
    "From the stage to behind the camera: Liam’s creative pivot"

    03:11 - Building a Portfolio in Film
    "How Liam started making short films and breaking into the industry"

    06:26 - Finding Success in Documentaries
    "How Religion of Sports shaped Liam’s filmmaking career"

    09:34 - Directing McGregor Forever and Destination NBA
    "Lessons learned from high-profile sports documentaries"

    13:05 - The Birth of the Aaron Rodgers Documentary
    "How an idea became Enigma: A pivotal headline sparks a story"

    16:24 - Meeting Aaron Rodgers for the First Time
    "Learning to build trust and capture vulnerability"

    19:17 - Exploring Vulnerability in Enigma
    "Turning a sports doc into a personal journey"

    23:13 - Crafting a Killer Opening Scene
    "The story behind Enigma’s striking intro sequence"

    26:33 - Structuring a Real-Time Documentary
    "Balancing the past, present, and future in storytelling"

    32:05 - Behind the Scenes in Costa Rica
    "Minimalist filmmaking and capturing intimacy"

    38:14 - Technical Gear and Challenges
    "Shooting Enigma with RED cameras and a small crew"

    45:08 - Making a Premium Documentary with Limited Resources
    "Why intimacy matters more than a big production crew"

    50:05 - Aaron Rodgers’ Legacy and Spirituality
    "How fame, pressure, and personal growth shaped the story"

    52:14 - Editing a Complex Documentary
    "Whittling down hundreds of hours into a cohesive narrative"

    57:20 - Balancing Creative Vision with Studio Feedback
    "Navigating Netflix’s note process while staying true to the story"

    01:03:12 - Liam’s Advice for Aspiring Filmmakers
    "Follow your instincts and start creating"

    01:06:27 - What’s Next for Liam Hughes
    "Exploring YouTube and building a personal audience"

    01:08:47 - Closing Thoughts
    "Reflecting on the journey of Enigma and the future of filmmaking"

    📌 Subscribe for more stories, insights, and inspiration from the world of filmmaking and beyond!

    Follow me:

    Instagram: @DanielJMogg

    Podcast Instagram: @Frame_ByFramePod

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    1 hr 10 min
  20. My Journey Working with Russell Wilson Changed Everything | Ep 002

    Episode 2

    Show notes

    From the surreal moment of being picked up at the airport by Russ and Ciara to shooting the Wheaties box cover and photographing my first Super Bowl, these are the stories that shaped my career. I share how I transitioned from NBC to becoming Russ's Creative Director, launched his YouTube channel to 100k subscribers, and captured some of the most iconic moments of his career. Along the way, I learned valuable lessons about storytelling, high-performance teamwork, and taking risks to follow my dreams. If you’re curious about breaking into sports content, navigating the world of high-profile clients, or pivoting your career to pursue your passion, this episode is packed with insights you won’t want to miss.

    00:00 - Introduction

    00:24 - How It All Started

    01:02 - The Surreal Airport Pickup

    02:00 - First Big Project: Nike Commercial

    03:36 - Traveling the World with Russ

    05:12 - Shooting the Wheaties Box Cover

    06:07 - Launching Russell Wilson’s YouTube Channel

    07:12 - Becoming a Super Bowl Photographer

    09:00 - Transitioning to Entrepreneurship

    11:22 - Directing Major Commercial Projects

    12:45 - Lessons from High-Profile Clients

    14:18 - The Pivot to Narrative Filmmaking

    15:40 - What’s Next for Frame by Frame

    16:42 - Closing Thoughts

    📌 Subscribe for more stories, insights, and inspiration from the world of filmmaking and beyond!

    Follow me:

    Instagram: @DanielJMogg

    Podcast Instagram: @Frame_ByFramePod

    When You're Ready

    📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    CONNECT

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    👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!

    17 min