Growth Triggers: Content Marketing & AI

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/

The Podcast Scaling Framework

► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis

► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064

► Use LUIS to get $60 on an annual plan

*NOTE:* The links above are affiliate links! Thank you so much if you decide to use them.

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/

The Podcast Scaling Framework

► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis

► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064

► Use LUIS to get $60 on an annual plan

*NOTE:* The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Chad Durfee

► https://chaddurfee.com/

► https://www.5thavenuemedia.com/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/

The Podcast Scaling Framework

► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis

► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064

► Use LUIS to get $60 on an annual plan

*NOTE:* The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Dylan Gaines

► https://intpaysol.com/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/

The Podcast Scaling Framework

► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis

► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064

► Use LUIS to get $60 on an annual plan

*NOTE:* The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Coach Mike Basevic

► https://nolimitsnation.com/

► https://nolimitsnation.com/book

Grab a copy of Coach Mike's book:

► https://thebrokensage.com/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/

The Podcast Scaling Framework

► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis

► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064

► Use LUIS to get $60 on an annual plan

*NOTE:* The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Cruz Gamboa
► https://cruzgamboa.com/
► https://callwithcruz.com/
► https://cashflowbreakthrough.com/

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

The Podcast Scaling Framework
► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064
► Use LUIS to get $60 on an annual plan

NOTE: The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Dylan Conroy
► LinkedIn: https://www.linkedin.com/in/dylanconroy/
► Website: https://www.ad-podcast.com/
► YouTube: https://www.youtube.com/@DylanConroy1

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

The Podcast Scaling Framework
► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064
► Use LUIS to get $60 on an annual plan

NOTE: The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Kc Chohan
► Website: https://togethercfo.com/#home

151 Tax Strategies, Deductions & Credits
► https://structuraltax.com/

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

The Podcast Scaling Framework
► https://top10podcasts.com/#framework

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064
► Use LUIS to get $60 on an annual plan

NOTE: The links above are affiliate links! Thank you so much if you decide to use them.

Connect with James Klein

► LinkedIn: https://www.linkedin.com/in/james-klein-2a33904/

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064
► Use LUIS to get $60 on an annual plan

NOTE: The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Logan Forsyth
► Website: https://audit.mediascaling.com/

► Instagram: https://www.instagram.com/loganforsyth/

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064
► Use LUIS to get $60 on an annual plan

NOTE: The links above are affiliate links! Thank you so much if you decide to use them.

Connect with Reuben Rock
► Facebook: https://www.facebook.com/reubendavidrock/

► YouTube: https://www.youtube.com/@BookCleaningJobs

► Website: https://bookcleaningjobs.com/

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Riverside: https://riverside.sjv.io/c/6690246/2183832/28064
► Use LUIS to get $60 on an annual plan

NOTE: The link above is an affiliate link! Thank you so much if you decide to use it.

Connect with Chris Martinez
► https://www.bposolutionsgroup.com/

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

NOTE: The link above is an affiliate link! Thank you so much if you decide to use them.

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/

NOTE: The link above is an affiliate link! Thank you so much if you decide to use them.

Flightcast: https://refer.flightcast.com/luis - Get 10% off your first 3 months

Flightcast: https://refer.flightcast.com/luis
► Get 10% off your first 3 months

NOTE: The link above is an affiliate link! Thank you so much if you decide to use them.

You’ve worked hard on your podcast, but you’re getting crickets on YouTube. The truth is, a lot of podcasters make the same mistakes when trying to grow their channel. In this episode, I break down the three most common mistakes that can ruin your podcast’s growth on YouTube, and how to fix them.

By the end of this episode, you’ll have a better understanding of what’s really keeping your YouTube podcast from reaching its full potential. If you're ready to stop wasting time and start seeing real growth on YouTube, this episode is for you. Don’t forget to check out the additional resources I’ve linked below to help you take action today!

Click here for the 3 Reasons Why Podcasts Fail on YouTube:
https://docs.google.com/document/d/1Dzk7l_DgmB3payG2ArDFIknFASZ8dyo4CT9frjlnaPM/edit?usp=sharing

In This Episode:

00:00 Introduction

01:32 - Your approach to video podcasts in completely wrong

13:21 - Optimizing content for YouTube

15:23 - Slow pacing and losing viewer attention

18:46 - How to keep viewers engaged

20:11 - Optimizing the wrong thing (keywords, tags, etc.)

21:15 - Creating click-worthy titles and thumbnails

23:50 - Treating YouTube like a podcast player

26:56 - Simple things you can do to grow your channel

30:08 - Recap: 3 Ugly Mistakes Podcasters Make on YouTube

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it.

First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful.

I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale.

In This Episode:

01:22 Mindshare vs. market share explained

04:02 Example: a16z and “owning” tech conversations

06:32 Example: HubSpot’s podcast ecosystem

07:20 The real secret sauce is infrastructure

09:01 Systems and tools to build your media machine

12:20 Why guest booking needs an owner

13:38 Winning the “silent” research phase in B2B

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► The a16z Show - https://a16z.com/podcasts/

Episode “owning” tech conversation:

• AI Hardware, Explained (July 2023)

► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot

► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/

► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/

► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/

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🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️https://top10podcasts.com/roadmap-guidehttps://top10podcasts.com/roadmap-guide

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Ever wondered how to influence decision-makers you’ll never meet? In this episode, Todd Hartley shares the key strategies he’s used to successfully close deals, boost sales, and scale your influence without face-to-face meetings.

Whether you're in B2B or sales, you’ll learn how to strategically position yourself and your business to grab the attention of key decision-makers and drive results. Todd shares practical ideas for leveraging video, digital marketing, and smart strategies to move deals forward, even when you’re not in the same room.

If you want to build a strong, scalable sales system and influence from a distance, this episode is for you. Tune in to learn how you can leverage these same techniques to influence high-level decision-makers and grow your business.

Below are some key statistics:

-98% of text messages are opened in 2 minutes vs. 20% email open rate

-5 case studies increase purchase intent by 270%

-People are 4x more likely to watch a video than read proposals

-85% more likely to buy after watching a video

-Average companies have 7 people involved in B2B buying decisions (100+ employees)

-Small businesses typically have 3 people in the buying decision

In This Episode:

00:53 Open rate: email vs. text message

03:17 How Todd helps clients using his strategies

06:36 How to use video effectively to close twice as many deals

08:55 Key principles for influencing decision-makers remotely

14:46 Todd’s strategies for leveraging video to speed up the sales cycle

24:08 Example of a client who got results using Todd's system

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

► Create Dynamic Video Proposals with Clarity - https://clarity.video/

► Accelerating YES! by Todd Hartley - https://toddhartley.com/yes/

► Lead Generation Goldmine by Todd Hartley (free audiobook available athttp://toddhartley.com/http://toddhartley.com/)

► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com//dp/1591842158

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📱 CONNECT with Todd Hartley📱

► https://toddhartley.com/

► https://www.wirebuzz.com/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️https://top10podcasts.com/roadmap-guidehttps://top10podcasts.com/roadmap-guide

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Have you ever wondered how big brands manage to stay on top of the game? In this episode, I’m diving into how successful brands use a unique strategy to completely dominate their markets, not through viral hits or chasing trends, but by building something more powerful: media infrastructure. These companies aren’t competing for market share in the traditional sense; they’re creating mindshare—owning the conversation and shaping what people think.

I’ll walk you through why long-form content is crucial for building this "moat" and why brands like a16z, Shopify, and HubSpot have used media to cement their authority. I also explain how you can replicate this strategy, even if you’re not a giant corporation. The goal is not just to play the game, but to control the rules.

Ready to learn how to build authority and dominate your market with content? Listen now, and let’s dive into the strategies that the most successful companies use.

In This Episode:

02:21 Media infrastructure, and why it matters

03:24 The difference between market share and mindshare

07:28 How a16z, Shopify Masters, and HubSpot use media to build authority

17:50 The role of mindshare in business growth and strategy

19:37 The system for creating a media strategy for your brand

28:59 Examples of podcasts with a proven content creation system

31:29 How brands control their market with long-form content

34:18 How to use long-form content to build your own brand moat

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

► The a16z Show - https://a16z.com/podcasts/

Crypto/Web3 Episodes That Moved Markets:

• All About NFTs (March 2021)
• NFT Use Cases, Today and Tomorrow (May 2021)
• From the Internet's Past to the Future of Crypto (August 2019)

Guest Episodes with Outsized Impact:

• Balaji Srinivasan Episodes
• AI Hardware, Explained (July 2023)

► Shopify Masters Podcast - https://shopify-masters.simplecast.com/

► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot

► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/

► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/

► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️https://top10podcasts.com/roadmap-guide

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What if the only thing holding your videos back is not the content itself but the psychology behind your titles, thumbnails, and hooks? Your videos aren’t getting ignored because they’re bad–they’re getting ignored because they’re missing three psychological triggers every top creator uses.

In this episode, I break down the exact strategies that take videos from a few hundred views to tens of thousands. I walk you through the triggers, how they work, and how to plug them straight into your next title, hook, or thumbnail. I even share real YouTube examples so you can see these triggers in action and understand why they outperform everything else.

If you want your next upload to instantly become more clickable, more watchable, and more binge-worthy, this is your blueprint.

In This Episode:

00:00 - Introduction

01:04 - Psychological trigger #1: Scarcity and how to use it

06:10 - Psychological trigger #2: Curiosity & mystery with examples

10:17 - Psychological trigger #3: Reciprocity and high-value framing

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

► Use this in your next video - https://www.canva.com/design/DAGwtU1bsb0/UW_mtldm3DzV9pnhBYuxxA/edit

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️https://top10podcasts.com/roadmap-guide

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Ever wondered how to grow your business on YouTube even if your channel has zero subscribers? In this episode, Ian Garlic and I break down the four essential videos every service provider or business owner should create to start generating clients, authority, and revenue without wasting time on content that doesn’t convert.

Ian has a ton of experience helping businesses leverage long-form content strategically, and he shares insights that will change the way you approach your first videos, trust-building content, and conversion strategy.

We dive into how to craft video case stories, trust paths, and top-of-funnel trends, plus how to use AI and media channels to dominate search and audience growth.

In This Episode:

00:00 Introduction

01:05 The four videos every new channel needs

04:40 AI, SEO, and the new multi-dimensional search strategies

08:08 Using media channels for visibility and authority

12:24 The importance of obsessing over your customers and their stories

13:50 Clarity in content: who you help and what you do

14:47 Resources to get started: video case stories and tools

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide

► Video Case Story Finder - https://www.videocasestory.com/finder/

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📱 CONNECT with Ian Garlic 📱

► https://www.youtube.com/@VideoCaseStory

► https://www.videocasestory.com/author/ian-garlic/

► https://www.linkedin.com/in/iangarlic/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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