HighLevel Spotlight Sessions

In this Spotlight Session, we sit down with Matt Deseno, Founder and CEO of Helped.com (formerly HL Pro Tools), to talk about closing the gap between what business owners know is possible with HighLevel and AI and what actually gets built inside their businesses.

With six years of experience building inside the HighLevel ecosystem, Matt has helped businesses of every size turn stalled ideas into finished, working systems using funnels, automation, AI and end-to-end HighLevel systems.

We dive into: 💥 Why so many owners invest in HighLevel and still struggle to get things implemented 💥 Where to start with AI if you’re already using HighLevel 💥 How to decide what AI, your team and outside help should each handle 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Matt is helping business owners scale with simple systems and smart automation. Then come see Helped at LevelUp 2026, October 26–29 in Dallas.

In this Spotlight Session, we sit down with Curtis Fenn of GeoLeads, a LevelUp 2026 exhibitor, to talk about why data is no longer optional in an AI marketing world.

With 20 years of experience using data to optimize marketing campaigns, Curtis has helped over 100,000 business professionals sharpen their marketing through smarter prospecting, targeting and buyer psychology.

We dive into: 💥 What AI answers replacing search clicks means for a local business’s top of funnel 💥 How to figure out who is most likely to do business with you 💥 Why the right people beat a long list and how to reach them through mail, ads and calls 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Curtis is helping agencies and local businesses keep their pipelines full with smarter targeting and less wasted ad spend.

Then join us at LevelUp 2026, October 26–29 at the Hilton Anatole in Dallas 👉 levelup.gohighlevel.com

In this Spotlight Session, we sit down with Jonathan Wold, Chief Business Development Officer at Convesio, to talk about ecommerce payment processing for growing merchants.

With 20 years in the WordPress ecosystem, from freelancing to enterprise agency work to WooCommerce at Automattic, Jonathan has helped mid-market and enterprise merchants optimize how they accept and process payments so they can save money and grow revenue.

We dive into: 💥 Why a hosting company ended up building payments products 💥 How to navigate high-risk payments and evaluate interchange pricing 💥 How agencies create stronger client relationships through payment partnerships 💥 Why Convesio built a native integration between HighLevel and ConvesioPay

Want to meet Nic in person? Grab your LevelUp 2026 tickets here 👉https://levelup.gohighlevel.com/

In this Spotlight Session, we sit down with Nic Padilla, Director of Business Development at Boostability, to talk about how AI is changing SEO and what agencies can do to keep their clients visible.

With more than 15 years of experience in SEO, Nic has helped agencies around the world build and scale SEO programs, trained thousands of sales professionals and supported the sale and fulfillment of thousands of SEO campaigns. Today, Boostability supports thousands of SMB campaigns across 17 countries and nine languages, primarily through agency partnerships.

We dive into: 💥 How AI has changed SEO and what still holds true 💥 What agencies can do now to help clients show up in AI search results 💥 How to scale SEO fulfillment without building a large in-house team 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Nic is helping agencies scale SEO with repeatable systems that perform in both traditional search and AI-driven discovery.

In this Spotlight Session, we sit down with Yogesh Kumawat, Co-Founder and CEO of GoGHL.ai and GHLDoctor, to talk about building and scaling a HighLevel Marketplace app.

Yogesh spent nearly five years leading engineering on HighLevel's core CRM. Today he has helped 3,400+ agencies worldwide engage leads across WhatsApp, iMessage and SMS with an app that has reached around 40,000 installs, all powered by multichannel messaging, automation and end-to-end HighLevel systems.

We dive into: 💥 The jump from HighLevel developer to Marketplace founder 💥 What it takes to build a HighLevel app agencies keep using: user experience, value proposition, support and marketing 💥 Why WhatsApp and iMessage belong in your communication stack and how to scale them for lead generation 💥 How HighLevel supports scalable growth

In this Spotlight Session, we sit down with Justin Silverman, Founder & CEO of Merchynt, to talk about adding local marketing services to your HighLevel offer.

Justin spent 10 years building software and supporting customers at a publicly traded company before launching Merchynt as a side hustle in 2019. Since then, he has helped hundreds of SEO agency founders sharpen their sales approach and expand their services. Today, Merchynt's AI local marketing agent Paige supports local marketing for more than 1,000 agencies.

We dive into: 💥 How to package, price and sell a local marketing service on top of HighLevel 💥 What agencies typically resell Paige for and the margins behind it 💥 How AI lets one person handle client work for hundreds of clients 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Justin is helping agencies grow revenue per client with a premium local marketing offer and smart automation.

Ready to level up your agency in person? Get your LevelUp 2026 tickets here 👉https://levelup.gohighlevel.com/

In this LevelUp Exhibitor Spotlight Session, we sit down with Lawrence Wong, CEO, and Joel Keddie, CTO, co-founders of VA Hub PRO, to talk about the human layer of AI and how agencies can scale AI without making the founder the operator.

As agency owners who have grown agencies, scaled SaaS and managed client delivery firsthand, Lawrence and Joel help HighLevel agencies take operational work off the founder's plate using trained AI Operators, clear Playbooks, accountability systems and ongoing QA.

We dive into: 💥 Why AI doesn't run itself and what still needs a human inside an AI-powered agency 💥 What an AI Operator is and how the role differs from a traditional VA 💥 How to delegate the full system behind the work so delegation actually sticks 💥 How HighLevel supports scalable growth

Want to meet Rupert and the Level Up Marketplace team in person? Grab your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/

In this Spotlight Session, we sit down with Rupert Samuel, Founder & CEO of Level Up Marketplace, to talk about how HighLevel agencies can use apps, integrations and AI to simplify operations and expand what they offer clients.

With over a decade of experience in app development, Rupert has helped HighLevel agencies manage thousands of subaccounts and scale their services through the HighLevel App Marketplace. Level Up Marketplace now powers over 45% of the marketplace with more than 10 million app downloads, earning Rupert Top Revenue Generator in 2024 and 2025 plus Community Champion in 2025.

We dive into:

💥 How apps and integrations help agencies run leaner and offer more

💥 What AI makes possible for agencies right now

💥 How to get the most out of LevelUp 2026

💥 How HighLevel supports scalable growth

Ready to level up your agency? Get your LevelUp 2026 tickets here 👉 https://levelup.gohighlevel.com/

In this Spotlight Session, we sit down with Kerry Taft, Founder of Taft Systems and a LevelUp 2026 Exhibitor, to talk about how agency owners can strengthen their systems, simplify client support and use AI with purpose.

After 24 years in health and wellness as a clinical exercise physiologist and professor, Kerry now helps HighLevel agency owners build the strongest version of their business. Her team stands behind thousands of HighLevel sub-accounts through support, fulfillment, automation and AI.

We dive into: 💥 How to build a stronger foundation for your HighLevel agency 💥 How to know when to outsource and what to hand off first 💥 How to put AI to work with a clear purpose 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Kerry is helping agency owners reduce their technical workload and create more time to focus on growing their business. Then meet Kerry and the Taft Systems team in person at LevelUp 2026, October 26–29 at the Hilton Anatole in Dallas.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉http://gohighlevel.com/ghl_yt

In this Spotlight Session, we sit down with Nathan Brown, CEO and Founder of HivergentAI, to talk about how networking, hands-on workshops and HighLevel Local Chapters helped him build an AI automation business from the ground up.

Nathan spent 30 years in enterprise security at Intel Security, McAfee and Trellix, watching Fortune 500 companies spend millions on automation that small local businesses could never access. After being laid off in March 2025, he founded HivergentAI to close that gap. Today he helps DFW home service companies, spas and nonprofits grow using funnels, automation, AI and end-to-end HighLevel systems.

We dive into:

💥 Making the leap from enterprise IT to entrepreneurship with HighLevel

💥 Why local community and synergy partners matter for agency owners

💥 What happens inside a HighLevel Local Chapter event

💥 How HighLevel supports scalable growth

Catch the full episode to learn how Nathan is helping local business owners scale with simple systems and smart automation.

Want to be in the room with Signal House and thousands of other agencies? Get your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/

In this Spotlight Session, we sit down with Will Craig, CEO of Signal House, to talk about how agencies register, send and actually deliver SMS at scale.

With nearly a decade of experience in messaging and voice, Will has helped agencies and their clients clear registration faster and keep messages landing, using A2P registration, 10DLC, toll-free and short code messaging, deliverability practices and direct carrier relationships.

We dive into: 💥 How to simplify A2P registration for your agency and your clients 💥 What a stronger SMS messaging strategy looks like in practice 💥 The telecom infrastructure sitting behind every client conversation 💥 How HighLevel supports scalable growth

Get your seat at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas 👉 https://levelup.gohighlevel.com/

In this Spotlight Session, we sit down with Dakota Routh, CEO of Agency Support For HighLevel, to talk about what it actually takes to grow a HighLevel agency past the founder. Dakota is both speaking and exhibiting at LevelUp 2026.

Dakota built an eight figure fitness chain before moving into the HighLevel ecosystem, where he became a three time SaaSPRENEUR Award winner and a LevelUp speaker. Today he runs a white label support company that handles the back end for HighLevel agencies so they can keep selling.

We dive into: 💥 Finding the problem worth solving before you build anything 💥 Building the sales, support and delivery system behind your agency 💥 Going from award winning SaaSPRENEUR to white label support operator 💥 Why LevelUp is where agency operators close the gaps in their business

Dakota also gets into the mistake he made launching his first HighLevel SaaS, and the one thing a brand new agency should focus on in month one.

In this Spotlight Session, we sit down with Mike Petritis, President of Eliix Marketing, to talk about building automation that outlives the person who built it and why HighLevel Local Chapters have become his favorite room to be in.

With more than a decade of experience in full stack marketing and systemization, Mike has helped over 500 businesses and agencies rebuild the way they operate using funnels, automation, AI and end-to-end HighLevel systems.

We dive into: 💥 Why in-person connection matters more as AI absorbs more of the work 💥 What actually happens when serious HighLevel users get in a room together 💥 How to find a local chapter near you or open one yourself 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Mike is helping growing companies scale with simple systems and smart automation.

Want to meet Gary and the MyCRMSIM team in person? Grab your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/

In this Spotlight Session, we sit down with Gary Capps, Founder of MyCRMSIM, to talk about conversational SMS marketing and database reactivation for agencies.

Gary leads product vision, development strategy and business growth at MyCRMSIM, the only platform that brings iMessage, WhatsApp and SMS into one unified solution fully compatible with HighLevel. He joins us ahead of LevelUp 2026, where MyCRMSIM is exhibiting.

We dive into: 💥 The most common mistakes agencies make with SMS marketing and how to fix them 💥 How to run database reactivation on the leads you already own 💥 Why iMessage, WhatsApp and SMS belong in one thread 💥 How HighLevel supports scalable growth

In this Spotlight Session, we sit down with Athar Siddiqui, COO and Co-Founder of RepStack, to talk about hiring, training and developing high-performing remote teams.

With six years spent building RepStack's hiring and training infrastructure, Athar has helped 800+ agencies make 2,000+ placements using clear role definition, structured onboarding, coaching frameworks and repeatable operating processes. Before RepStack, he spent 15 years in enterprise program management at JPMorgan Chase, HSBC and Countrywide.

We dive into:💥 How to identify the roles your business needs next, and why hiring sales too early backfires💥 The onboarding, training and coaching structure that gets remote hires performing faster💥 How to grow product knowledge into confidence and confidence into leadership capacity💥 How HighLevel supports scalable growth

Catch the full episode to learn how Athar is helping agency owners scale their teams with simple systems and clear accountability.

RepStack is a Platinum Sponsor and exhibitor at LevelUp 2026, October 26-29 at the Hilton Anatole in Dallas.

In this Spotlight Session, we sit down with Andrew George, Founder of SaaSSuite and co-leader of the HighLevel Dallas Chapter, to talk about growing authority through content, branding and in person events.

With 4 years of experience building brands and software businesses, Andrew has helped entrepreneurs reach thousands of active software users by building systems that sell on authority, using funnels, automation, AI and end-to-end HighLevel systems.

We dive into:💥 Why authority in a hyper niched audience moved the needle harder than ad spend on the way to his first 200 to 300 users💥 What actually happens when Dallas entrepreneurs get in a room together and why Andrew said yes to co leading the chapter💥 The biggest misconception about content creation in 2026 and how he approaches personal branding💥 How HighLevel supports scalable growth

Catch the full episode to learn how Andrew is helping entrepreneurs and SaaS founders scale with simple systems and smart automation.

Andrew is also taking the stage at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas. Grab your ticket here 👉 https://levelup.gohighlevel.com/

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 http://gohighlevel.com/ghl_yt

In this session, we sit down with Neil Patel, Founder of NP Digital, to talk about how he built and scaled multiple marketing businesses and how he runs his agency today with AI and automation built into every system.

With over 20 years of experience in digital marketing, Neil has helped businesses generate millions in revenue using funnels, automation, AI and end-to-end HighLevel systems.

We dive into:

💥 Why Neil believes execution matters more than ever in the age of AI, and how being slow to ship compounds against you 💥 The unconventional way his team uses Voice AI to simulate live sales calls and train new reps before they burn real leads

💥 The one hiring lesson from a former investor that changed how he builds every team at NP Digital

💥 How HighLevel supports scalable growth

Catch the full episode to learn how Neil is helping agencies and SMBs scale with simple systems and smart automation.

In this Spotlight Session, we sit down with Erman Ergun, Director of Channel and Marketing Partnerships at Jotform, to talk about smarter lead generation using the native Jotform + HighLevel integration.

With almost 8 years at Jotform, a 20-year-old, fully bootstrapped company that's grown from 3 million to nearly 40 million users, Erman has helped small and mid-sized businesses turn a single form into a full lead-gen and workflow engine, no website required.

We dive into: 💥 Why a form + URL can act as a "minimum viable landing page" for businesses that don't have a site yet 💥 The advanced Jotform features (conditional logic, approval workflows and e-signatures) that go beyond a basic native form 💥 How Jotform's AI builder lets you create, theme and add logic to a form just by typing or talking to it 💥 How HighLevel supports scalable growth

Catch the full episode to learn how Erman is helping agencies and small businesses scale with simple systems and smart automation.

Go backstage with HighLevel Co-Founder Robin Alex and Sr. Director of Product Marketing Chase Buckner for a special conversation about LevelUp 2026.From how LevelUp grew into HighLevel’s biggest community event to LevelUp Day, product surprises, Open Office Hours, the legendary parties and what the team has planned for Dallas this year, Robin gives us a look at what makes LevelUp unlike any other HighLevel event.And yes… there are still a few surprises they’re keeping under wraps. 👀🎟️ Don’t miss LevelUp 2026. Get your tickets today! https://levelup.gohighlevel.com

In this Spotlight Session, we sit down with five interns from HighLevel's internship program to talk about what it actually takes to build an AI and automation agency from scratch while still in school.

Meet the cohort: Michael Geary (Trinity University, Finance and Marketing), Valentina CastroRedondo (UT Austin, Finance and Entrepreneurship), Sachien Ravi (UT Dallas, Business), Mohammed Khan (Dallas College, Computer Science) and Becker Ibrahim (University of Houston).

Selected from a pool of roughly 900 applicants, this group spent the summer prospecting local businesses, choosing niches, building offers and running AI systems on HighLevel. Several closed their first paying clients inside the first month.

We dive into: 💥 Why local business owners reject the word "AI" and how to sell the outcome instead 💥 Why in-person prospecting closes faster than calls, texts and emails 💥 How your niche decides your pricing before you ever write an offer 💥 How HighLevel supports scalable growth

Catch the full episode to learn how a group of college students is helping local businesses adopt AI using simple systems and smart automation.

Interested in the next round? Details here: gohighlevel.com/ownyourfuture