Podcast
Imprint with Natalie Walton
Imprint with Natalie Walton focuses on how to design a life you love. Featuring interviews and insights with inspiring creatives, entrepreneurs and experts from around the world. Imprint explores life lessons that can have a big impact on both your well-being and the world. And simplifies the decision-making process to help you design a life doing what you love. Learn more at nataliewalton.com
- Design chart
- #176
- Episodes
- 269
- Releases
- Weekly
- Typical length
- 33 min
- On air since
- 2020
- Latest episode
- 23 hours ago
Episodes
269 episodes, newest first
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37 min
How Your Home Impacts Your Nervous System (And 3 Simple Ways To Feel Better)
Show notes
What if the energy in your home is affecting you more than you realise?
Our homes can have an impact on our nervous systems, our stress levels, and how we feel every day.
But it’s easy to put our homes at the end of our to-do lists — something we’ll improve “one day” — when we have more money, more time, more, more, more…
But what if making small changes today can actually help unlock the life we actually want?
What if changing our surroundings can help us become the people we want to be?
In this episode, Natalie shares the science behind how our homes affect us, and three simple steps you can take today to create a home that makes life feel better.
~Want some help with your spaces?
Book a Style Session here: nataliewalton.com/stylesession
Let’s connect
* Join Natalie’s newsletter, sharing simple ideas to help you design a life you love.
* Get Natalie’s bestselling books.
* Follow Natalie on Instagram.
* Watch the podcast on YouTube.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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18 min
How To Create More Capacity
Show notes
What if you don’t need more time — but you actually need to create more capacity?
So often we think that having more time will solve our problems… We will be able to get more done…. We will be able to achieve our goals.
But often, what we actually need is more capacity.
In this episode, I’m sharing some of the important lessons I’ve learned about how to create more capacity in your life — so you’ve got more time for those projects that are important to you.Let’s connect
* Join Natalie’s newsletter, sharing simple ideas to help you design a life you love.
* Get Natalie’s bestselling books.
* Follow Natalie on Instagram.
* Watch the podcast on YouTube.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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22 min
How To Decide: 3 Simple Steps To Clarity
Show notes
Do you have a decision you’re trying to make right now?
Is it keeping you stuck? Want to know a simpler way to move forward?Come listen to the latest episode of the Imprint Podcast, where I’ll share 3 simple steps to gain more clarity — and finally make that decision.
You’ll learn:
* Why pros and cons lists don’t work.
* How we get stuck when we try to align with our values
* The unexpected trap of asking friends.
* A better way to use our brain’s decision-making filter.
* The science-backed way to use our gut instincts.
* The best time to make a decision.
You’re just one decision away from making real progress on your goals, and designing a life you love.
It’s time to make that decision today.
Let’s connect
* Join Natalie’s newsletter, sharing simple ideas to help you design a life you love.
* Get Natalie’s bestselling books.
* Follow Natalie on Instagram.
* Watch the podcast on YouTube.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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27 min
How To Feel Better: 9 Simple Ways To Improve Your Life Today
Show notes
What if feeling better isn’t about making big changes, but paying more attention to the small things that shape how we feel each day?
It’s easy to get caught up in the demands of everyday life, leaving little time or energy for the things that help us feel our best.
In this episode of Imprint, I’m exploring nine ways we can feel better, drawing on research, ideas from leading thinkers, and practical approaches we can bring into our everyday lives.You’ll learn:
* What we’re getting wrong about sleep
* How to embrace nature’s (free) medicine
* A back to basics approach to fuel
* Why we can’t leave connection to chance
* The benefits of white space
* The best question you can ask yourself
* How to reclaim your attention
* The key to making room for what matters
* The missing piece that I was missing, and you might be too.
This isn’t about doing more, creating another list of things to achieve or getting everything right.
It’s about making small, considered changes that help us feel more energised, connected and in control of how we live.
Because sometimes, feeling better begins with doing things differently.Let’s connect
* Join Natalie’s newsletter, sharing simple ideas to help you design a life you love.
* Get Natalie’s bestselling books.
* Follow Natalie on Instagram.
* Watch the episodes on YouTube.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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20 min
Don't Get Left Behind: The 3 Decisions Every Creative Business Owner Needs To Make Today
Episode 261
Show notes
There are 3 decisions every creative business owner needs to make right now if you want to stay relevant in 2026.
Because business has changed.
The old rules don’t work anymore.
What worked six months ago is already losing traction.
It’s time for a new approach.
~
Want to go deeper? Join Aligned now. It's free when you join live — www.nataliewalton.com/aligned
~
In this final episode of The State of Play: Creative Business in 2026, it's time to make three pivotal decisions to will determine whether your business stays stuck in old patterns — or becomes stronger, clearer, and more aligned for the year ahead.
You’ll learn what’s shifted in the creative industry, why so many business owners are feeling the effects, and the practical choices you need to make around your offer, your visibility, and your sales strategy if you want to move forward with more confidence and clarity.
If you’ve felt the shift but don’t know what to do next, this episode will show you exactly where to focus.➤ Let’s continue the conversation here — and share what resonates most with you: http://www.nataliewalton.substack.com~
Go Deeper
For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here
For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack.
Follow me on Instagram: instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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23 min
This is My Business Plan For 2026
Episode 260
Show notes
Pre PS: Join me for a Free Live Workshop Series called Aligned — a space where creativity and profitability can co-exist.
If you're ready to embrace less but better in your business, this is for you.
Register now at nataliewalton.com/aligned
~
What if the key to growing your business in 2026 isn’t about doing more — but doing what matters most?
In this episode, I’m sharing my plan for 2026 — and how I’m simplifying, refining, and reimagining my business through the lens of less but better.
After a year of testing and creating space to listen to my inner wisdom, you’ll hear how I’m approaching growth differently, what I’m prioritising (and what I’m not), and the guiding principles I’m taking into the new year — so you can do the same in your own business.
Welcome to The State of Play: Creative Business in 2026 — a special raw & unfiltered three-part series of the Imprint Podcast.
It's time to redefine success.
➤ Let’s continue the conversation here — and share what resonates most with you: http://www.nataliewalton.substack.com ~
Go Deeper
For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here
For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack.
Follow me on Instagram: instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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20 min
What's Coming for Creative Business in 2026: My Top 5 Predictions
Episode 259
Show notes
What once worked… doesn’t anymore.What used to sell… isn’t.And the rules we built our businesses on — they’re quietly — and quickly! — changing.
If you’ve been feeling like the creative business world has shifted — you’re not imagining it.
Welcome to The State of Play: Creative Business in 2026 — a special three-part series on the Imprint Podcast with me, Natalie Walton, that gives you a clear look at what’s really happening in the creative industry right now.
In today's episode — Part 1 — I'm sharing my top five predictions for what’s coming, what’s changing, and where the opportunity lies for those of us building creative businesses that are not only meant to last — but that feel good, and aligned with who we are, and how we want to show up in the world.
Change is inevitable, and the quicker we are at embracing it, the better off we will be. The more we understand what’s coming our way, the better equipped we are to build businesses that last.
Let's begin...
➤ Let’s continue the conversation here — and share what resonates most with you: http://www.nataliewalton.substack.com/ ~
Go Deeper
For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here
For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack.
Follow me on Instagram: instagram.com/nataliewalton
Explore my resources and programs: nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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35 min
The End Of An Era & Start Of A New Chapter
Episode 258
Show notes
Sometimes the next step isn’t about doing more — it’s about becoming who you need to be to grow and evolve.
In this Raw & Unfiltered episode of the Imprint Podcast, I share what it’s like to close a chapter and create space for the next chapter to emerge with clarity.
If you’ve ever felt stuck, unsure of your next move, or ready to create a life and business that truly feels right, this episode is for you.
We’ll explore the questions, choices, and small actions that can help you move forward, without needing to have all the answers.
This is for you if you want to feel more aligned with the decisions you make in your home, business and life.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go Deeper
For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here
For Mentorship: Customised guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Creative Business Owners: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack.
Follow me on Instagram: http://instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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58 min
Live Q&A with Courtney Adamo On Embracing Change at Home & In Life
Show notes
How do you feel about change in your home and life? Are you excited to embrace it? Or is it something that makes you feel uneasy?
Come listen to my conversation with Courtney Adamo where she asks me to share the reasons behind selling my home, and the answer she didn’t see coming.
We also share how our childhood homes have shaped the ones we have today, and what we’ve learned about letting go of stuff in our spaces.
Thank you to everyone who tuned in live. We hope you enjoy this conversation, and would love to hear about your relationship with your home (past and present), and the influence your childhood has had on the space that you create today.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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29 min
Let’s Get Practical: Common Styling Mistakes & How to Fix Them
Episode 256
Show notes
Beautiful design can fall flat without the right styling.
Whether you’re preparing for a photoshoot, presenting to a client, or building your portfolio — styling can make or break how your work is perceived.
In this popular episode of the Imprint Podcast, I reveal the most common styling mistakes I see designers and creatives make — and the simple fixes that instantly elevate a space.
If you want your interiors to look more intentional, editorial, and high-end — without buying more stuff — this episode will show you how.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
THIS EPISODE FOCUSES ON
Why you should make your home the best it can be for yourself
The value of seeing your home with fresh eyes
How our spaces can make us feel
Styling tips you can use to take action today
FEATURED ON THIS EPISODE
SAVE YOUR SEAT for my Free Live Class ‘How To Make Your Home Beautiful — No Renovation Required’
My course The Styling Masterclass - enrolments opening soon!
Follow me on Instagram @nataliewalton
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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1 hr 30 min
Creating Your Own Niche: How Simone Haag Turned Her Point of View Into a Thriving Design Business
Episode 255
Show notes
What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view?
In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style.
Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do.
If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
THIS EPISODE FOCUSES ON
Simone’s unconventional journey to become an interior designer
Her creative process working with clients
What she’s learnt about trusting your intuition
How she built her business
How you can charge for your services
How to value your time
Why nicheing can provide more value to your clients and help your business grow
What it takes to grow a team, and why investing in coaching is essential
How to overdeliver for your clients
Why your willingness to try is one of your best resources.
FEATURED ON THIS EPISODE
Get your free guidehttps://www.nataliewalton.com/insidersecretshere — 7 Insider Secrets to make it happen!
Simone’s business Simone Haag
Simone instagram @simonehaag
Design studio Hecker Guthrie
Hotels designed by Phillipe Starck
IDEA Awards — Designer of the year
Book Atomic Habits by James Clear
Podcast The Elements by Stuart Diver
My book Style: The Art of Creating a Beautiful Home
Simone’s Phillip’s Island coastal home Angler’s Shack
Podcast production: Yaga Media
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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33 min
The Real Secret to Authentic Style
Episode 254
Show notes
While design trends are seductive, the best way to create interiors that look as good as they feel is to express your unique perspective.
In one of the most loved episodes of the podcast, I share what it really means to style with authenticity — and why it’s the key to creating work that not only stands out but truly resonates.
I reflect on how I moved beyond imitation in my early styling days, how I discovered my signature style, and the mindset shifts that made all the difference.
Whether you're styling your home or building a design business, this episode will help you trust your vision, simplify your decisions, and create spaces that feel like you.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack.
Follow me on Instagram: http://instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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55 min
Making A Living From Your Love of Home: How Reena Simon Turned Her Renovation Into A Thriving New Career
Episode 253
Show notes
What if your love of interiors could become a whole new career?
In one of the most popular episodes of the Imprint Podcast, Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator.
We explore how her love of Scandinavian design helped her create a calming, thoughtful home — and connect with a global audience. She opens up about finding her voice on Instagram, writing her book Scandi Rustic, and how she approaches design decisions, motherhood, and creative boundaries.
If you’ve ever dreamed of turning your passion into something more, this conversation will leave you feeling inspired to begin — right where you are.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
THIS EPISODE FOCUSES ON
Reena’s passion for Scandinavian design
Her 1960s bungalow renovation
Trusting your gut instinct when making design decisions
Why Reena started her interiors & design blog
Blocking out the noise and focussing on what brings you joy
Writing for Grand Designs Magazine
The creation of her book Scandi Rustic
Learning to compromise and adapt in design and in life
How Reena connects with people through Instagram
Building confidence later in life
FEATURED ON THIS EPISODE
My new book STYLE - The Art of Creating a Beautiful Home now available for pre-order
Reena’s instagram @hygge_for_home
Reena & co-author Rebecca’s book Scandi Rustic
Canon camera
Where the Crawdads Sing by Delia Owen
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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29 min
Why I’m Simplifying My Business To Focus on Less But Better
Episode 252
Show notes
We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life?
In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about clarity, focus, and alignment.
You’ll hear the real changes I’ve made — including why I’m pressing pause on the podcast (for now) — and how I’m creating deeper impact inside Design & Grow and my 1:1 mentorships, while also spending more time connecting through my free weekly newsletter on Substack.
If you’ve been feeling stretched, scattered, or out of sync with your business, this episode will give you both permission and practical ideas to simplify in a way that supports your life — not competes with it.THIS EPISODE FOCUSES ON
The personal and professional changes shaping this season
How she’s shifted Design & Grow for deeper connection
Why Substack is now the primary home for content
What simplifying her tech, team, and time has made possible
FEATURED ON THIS EPISODE
The Styling Playbook for Interior Designers
Free live training - The Confident Stylist
Natalie Walton - Design & Grow Coaching Program
Natalie Walton - The Styling Masterclass
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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1 hr 14 min
The Power of Less: Shira Gill on Simplifying Your Life
Episode 251
Show notes
One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home.
In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values.
We talk about overcoming guilt, teaching kids to edit their belongings, and how Shira built a thriving business from scratch — starting with nothing but a clear intention. Whether you're craving calm, clarity, or a fresh start, this episode offers both inspiration and practical tools to begin.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack.
Follow me on Instagram: http://instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
-
22 min
Why You’re Not Too Old — & How To Use Age As Your Advantage
Episode 250
Show notes
One of the questions I get asked all the time is, “Am I too late?”Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling.Honestly, it’s never too late. In fact, you may be more ready than ever.
In this episode of Imprint, I’m sharing why age is your advantage, not your obstacle — and how to use your life experience, perspective, and confidence to carve a creative path that’s truly yours.
Come learn how you can make bold pivots later in life.
Plus, I’ll walk you through five simple steps to help you reconnect with your creativity, build confidence, and start showing up — no matter your age or stage.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: http://instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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59 min
Studio McGee Stylist Jen Paul Shares Her Creative Career Pivot
Episode 249
Show notes
What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path?
In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about the power of being intentional, learning on the job, and how following her curiosity led to unexpected opportunities.
If you're questioning your path or wondering if it’s too late to start something new, Jen’s story is a powerful reminder that it’s never too late to back yourself — and move into action.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here
For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A strategic business growth group program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
~
Let’s connect!
Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: http://instagram.com/nataliewalton
Explore my resources and programs: http://nataliewalton.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
-
13 min
The Creative Process: How to Trust Yourself and Make Your Mark
Show notes
Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step.
In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not just your work, but your home and life.
Whether you're styling a space, building a business, or finding your voice, this is a call to stop holding back and start creating with courage and clarity.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com
Go Deeper
For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here
For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More
For Business Strategy, Systems & Support: A strategic business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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1 hr 30 min
How Caitlin Flemming Turned Her Aesthetic into a Thriving Design Business
Episode 247
Show notes
How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base?
In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error).
Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business.
Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it.
THIS EPISODE FOCUSES ON
Catilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiques
The joyful experience of creating her books with her mother
How creativity was engrained in her childhood
Her passion for travel & how this was developed in her formative years
Studying business & marketing at university
The threads of her journey showing up in her work
Starting her interior design practice & getting her first client
How one small job can create future work
Why Caitlin chooses to charge hourly
The value of word-of-mouth referrals
Caitlin’s interior design process
Her instinct for design & styling
FEATURED ON THIS EPISODE
Planning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register here
Caitlin’s website
Caitlin’s new book Sense of Place
Caitlin’s Instagram @caitlinflemming
My course The Styling Masterclass
Caitlin’s first book Travel Home
Photographer Stephanie Russo
Book Create by Ali Heath
Business of Home podcast
Sophie Ashby on Business of Home podcast
The Interior Collective podcast
Band Imagine Dragons
Podcast production: Yaga Media
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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26 min
Are You Missing The Obvious?
Episode 246
Show notes
Sometimes we’re so close to our work or business that we stop seeing it clearly — caught in the details and the day-to-day tasks that we are unable to step back and see the big picture.As the saying goes, we can’t see forest from the trees.
Yet someone else can often spot what’s missing in an instant.
In today’s episode of Imprint, I’m sharing 9 simple — yet often overlooked — ways to increase visibility for your work and your business with subtle yet powerful shifts. These are patterns I see again and again when reviewing websites and marketing assets inside Design & Grow. Talented creatives doing beautiful work — but not sharing it in a way that helps them make meaningful progress.
If you’re ready to stop missing what’s right in front of you and start creating momentum with some simple shifts, this episode is for you.
➤ Let’s continue the conversation here: http://www.nataliewalton.substack.com ~
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit https://nataliewalton.substack.com
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