Podcast

Interpreting Wine Podcast

Arts, Food, Society & Culture

The place to learn from thought leaders in the world of wine and marketing.
-
Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Episodes
611
Releases
Daily
Typical length
41 min
On air since
2017
Latest episode
1 week ago

Episodes

611 episodes, newest first

  1. Ep 613: Marc Vachet and Mark Robbins, Saint Mont Ampelographic Days

    Show notes

    In today's episode we will explore the wider impact of the Ampelographic Days in the company of Marc Vachet, Plaimont's Former Export Director and Brit Mark Robbins, Area Sales Director for Northern Europe.

    This episode covers:

    (00:00:08) Intro

    (00:01:26) Reflections on our experiences and field trips organised by Plaimont over the two days

    (00:14:00) Big Idea #1 Science Meets Memory

    (00:22:50) Big Idea #2 Biodiversity over monoculture and

    (00:28:30) Big Idea #3 Global and local exchange.

    (00:35:40) What is still to come in the next edition of the event and how you can be involved

    (00:38:35) Your invite to join the movement

    Reach out to Plaimont https://www.plaimont.com/en/contact

    Listen to the episode featuring Oliver Bourdet-Pees: http://www.interpretingwine.com/576

    Hear more about wines in the international portfolio: http://www.interpretingwine.com/cspl

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Marc Vachet and Mark Robbins, https://www.plaimont.com/en

    Published writing from the 2025 conference:

    https://www.jancisrobinson.com/articles/ungrafted-vines-and-storied-wines

    https://itervitis.eu/the-strategic-power-of-ampelography-beyond-science-toward-storytelling/

    Date recorded: 30 October 2025

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Listen to both episodes:

    https://www.interpretingwine.com/plaimont1

    41 min
  2. Ep 612: Barbara Melck, Reyneke, Wines of South Africa Tasting Series, 4/4

    Show notes

    We close out the Wines of South Africa Tasting series today in the company of Barbara Melck, Reyneke

    (00:00:08) Intro

    (00:01:08) Barbara Melck Origin Story and Journey to Reyneke

    (00:06:52) Reyneke Cornerstone Story

    (00:14:49) Polkadraai Hills intro and Wine Tasting - Estate Range Sauvignon Blanc 2024

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Barbara Melck, Reyneke

    https://www.reynekewines.co.za

    Date recorded: 13 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Wines of South Africa Tasting series direct links

    Series: https://www.interpretingwine.com/sa26

    Episode: Episode 612 at https://www.interpretingwine.com/listen

    28 min
  3. Ep 611: Kiara Farmer, Hazendal Wine Estate, Wines of South Africa Tasting Series, 3/4

    Show notes

    We continue the Wines of South Africa Tasting series today in the company of Kiara Farmer, Hazendal Wine Estate

    (00:00:08) Intro

    (00:01:05) Kiara Farmer Origin Story and Hazendal culture

    (00:08:30) Wine Tasting - Estate Collection White Blend

    (00:12:20) Unique Stories and Looking ahead to 2027

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Kiara Farmer, Hazendal Wine Estate

    https://www.hazendal.co.za

    Date recorded: 13 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Wines of South Africa Tasting series direct links

    Series: https://www.interpretingwine.com/sa26

    Episode: Episode 611 at https://www.interpretingwine.com/listen

    16 min
  4. Ep 610: Ryan Puttick, Franschhoek Cellar and Old Road Wine Company, Wines of South Africa Tasting Series, 2/4

    Show notes

    We continue the Wines of South Africa Tasting series today in the company of Ryan Puttick, Franschhoek Cellar and Old Road Wine Company

    (00:00:08) Intro

    (00:01:08) Ryan Puttick Origin Story, Franschhoek Cellar and Old Road Wine Company intro

    (00:06:30) Wine Tasting - Grand-Mere Semillon 2024 and virtual vineyard tour

    (00:10:30) Looking ahead - market visits and harvest 2027

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Ryan Puttick, Franschhoek Cellar and Old Road Wine Company

    https://www.dgb.co.za

    Date recorded: 13 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Wines of South Africa Tasting series direct links

    Series: https://www.interpretingwine.com/sa26

    Episode: Episode 610 at https://www.interpretingwine.com/listen

    17 min
  5. Ep 609: Johan Jordaan, Spier Wine Farm, Wines of South Africa Tasting Series, 1/4

    Show notes

    We kick off the Wines of South Africa Tasting series today in the company of Johan Jordaan, Spier Wine Farm

    (00:00:08) Intro

    (00:01:05) Johan Jordaan Origin Story and Stellenbosch culture

    (00:06:08) Wine Tasting - 21 Gables Chenin Blanc 2024 and Vineyard tour

    (00:14:30) Looking ahead - Telling Unique Stories, Upcoming Events and Harvest

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Johan Jordaan, Spier Wine Farm

    https://www.spier.co.za

    Date recorded: 13 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Wines of South Africa Tasting series direct links

    Series: https://www.interpretingwine.com/sa26

    Episode: Episode 609 at https://www.interpretingwine.com/listen

    21 min
  6. Ep 608: Krisztián Farkas, Bodrog Bormuhely, The Jolly Merchants Portfolio Tasting Series, 3/3

    Show notes

    We close out the The Jolly Merchants Portfolio Tasting series today in the company of Krisztián Farkas, Bodrog Bormuhely, Hungary

    (00:00:08) Intro

    (00:01:10) Krisztián Farkas Origin Story

    (00:04:50) Wine Tasting - Tokaj Lapis Single Vineyard 2022

    (00:08:56) Future Events - Furmint February 2027 and local Hungarian hospitality

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Krisztián Farkas, Bodrog Bormuhely

    www.instagram.com/bodrogbormuhely

    https://www.thejollymerchants.co.uk

    Date recorded: 6 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    The Jolly Merchants Portfolio Tasting series direct links

    Series Link: https://www.interpretingwine.com/jm26

    Episode Link: Episode 608 at https://www.interpretingwine.com/listen

    14 min
  7. Ep 607: Petar Georgiev, Georgiev/Milkov, The Jolly Merchants Portfolio Tasting Series, 2/3

    Show notes

    We continue the The Jolly Merchants Portfolio Tasting series today in the company of Petar Georgiev, Georgiev/Milkov

    (00:00:08) Intro

    (00:01:10) Georgiev/Milkov Origin Story and the project in context

    (00:06:16) Wine Tasting - Groovy Mavrud 2025

    (00:09:04) Future Events - in Bulgaria and international

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Petar Georgiev, Georgiev/Milkov

    https://www.thejollymerchants.co.uk

    Date recorded: 6 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    The Jolly Merchants Portfolio Tasting series direct links

    Series Link: https://www.interpretingwine.com/jm26

    Episode Link: Episode 607 at https://www.interpretingwine.com/listen

    15 min
  8. Ep 606: Aphrodite Tousia Becker, Kontozisis Vineyards, Jolly Merchants Portfolio Tasting Series, 1/3

    Show notes

    We kick things off the Jolly Merchants Portfolio Tasting Series in the company of Aphrodite Tousia Becker, Kontozisis Vineyards

    (00:00:08) Intro

    (00:01:10) Kontozisis Vineyards Origin Story

    (00:05:56) Wine Tasting - Sun Limniona 2024

    (00:10:05) Future Events -

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Aphrodite Tousia Becker, Kontozisis Vineyards

    https://www.thejollymerchants.co.uk

    Date recorded: 6 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Jolly Merchants Portfolio Tasting series direct links

    Series Link: https://www.interpretingwine.com/jm26

    Episode Link: Episode 606 at https://www.interpretingwine.com/listen

    14 min
  9. Ep 605: David Gleave MW, Chairman of Liberty Wines, Barolo and Barbaresco

    Show notes

    Today's conversation features David Gleave MW, Chairman of Liberty Wines and comes in the wake of the recent release of his book Barolo & Barbaresco The Primacy of the Vine.

    (00:00:08) Intro

    (00:02:03) The Power of Stories

    (00:13:19) David's process of writing the book

    (00:21:30) Updated reflections on the Langhe

    (00:27:14) Outro and Discount code

    Use discount code IW15 for 15% off the book at https://https://academieduvinlibrary.com/products/barolo-and-barbaresco-david-gleave

    Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: David Gleave MW, Chairman of Liberty Wines

    Date recorded: 2 Oct 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Episode Link: Episode 605 at https://www.interpretingwine.com/listen

    28 min
  10. Ep 604: James Gulliver-Cameron, Hammonds of Knutsford, Market Pulse UK, Part 6/6

    Show notes

    Today's conversation features James Gulliver-Cameron, Hammonds of Knutsford.

    There are some great takeaways from this episode and I'll be giving my top 3 after the interview.

    Enjoy!

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/listen

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: James Gulliver-Cameron, Hammonds of Knutsford

    https://www.hammondsofknutsford.co.uk

    Date recorded: 20 Feb 2026

    Listen and subscribe - https://http://www.interpretingwine.com/listen

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Market Pulse UK series direct links

    Series Link: https://www.interpretingwine.com/MPUKFeb26

    Episode Link: Episode 604 at https://www.interpretingwine.com/listen

    49 min
  11. Ep 603: Tom Grater, Crystal Palace Wine Club, Market Pulse UK, Part 5/6

    Show notes

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Tom Grater, Crystal Palace Wine Club

    https://www.crystalpalacewineclub.com

    Date recorded: 19 Feb 2026

    Listen and subscribe - https://http://www.interpretingwine.com/603

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Market Pulse UK series direct links

    Series Link: https://www.interpretingwine.com/MPUKFeb26

    Episode Link: https://www.interpretingwine.com/603 - Tom Grater, Crystal Palace Wine Club

    47 min
  12. Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6

    Show notes

    Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Jiachen Lu, CORD by Le Cordon Bleu

    https://www.instagram.com/the_pairing_life

    Date recorded: 19 Feb 2026

    Listen and subscribe - https://http://www.interpretingwine.com/602

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Market Pulse UK series direct links

    Series Link: https://www.interpretingwine.com/MPUKFeb26

    Episode Link: https://www.interpretingwine.com/602 - Jiachen Lu, CORD by Le Cordon Bleu

    43 min
  13. Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6

    Show notes

    Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: David Lapsey, Ostair Consultancy

    https://www.ostairconsultancy.co.uk

    Date recorded: 13 Feb 2026

    Listen and subscribe - https://http://www.interpretingwine.com/601

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Market Pulse UK series direct links

    Series Link: https://www.interpretingwine.com/MPUKFeb26

    Episode Link: https://www.interpretingwine.com/601 - David Lapsey, Ostair Consultancy

    48 min
  14. Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6

    Show notes

    Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Ben Easey, Parade Wines

    https://www.paradewines.com

    Date recorded: 11 Feb 2026

    Listen and subscribe - https://http://www.interpretingwine.com/600

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Market Pulse UK (Feb 2026) direct links

    Series Link: https://www.interpretingwine.com/MPUKFeb26

    Episode Link: https://www.interpretingwine.com/600 - Ben Easey, Parade Wines

    57 min
  15. Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6

    Show notes

    Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Bert Blaize, North Norfolk Cellars

    https://www.nnc.wine

    Date recorded: 11 Feb 2026

    Listen and subscribe - https://http://www.interpretingwine.com/599

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Market Pulse UK (Feb 2026) direct links

    Series Link: https://www.interpretingwine.com/MPUKFeb26

    Episode Link: https://www.interpretingwine.com/599 - Bert Blaize, North Norfolk Cellars

    51 min
  16. Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6

    Show notes

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026

    Today's conversation features Melissa Aellen, Linganore Winecellars.

    Melissa is my first ever guest from Maryland, a US state with over 80 wineries.

    Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines.

    This conversation leans into discovery, which makes sense as I am yet to visit Maryland.

    But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community.

    How did we do? How did we get there? Listen on to find out.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Melissa Aellen, Linganore Winecellars

    https://www.linganorewines.com

    Date recorded: 25 Nov 2025

    Listen and subscribe - https://http://www.interpretingwine.com/598

    CONTACT ME:

    Email: hello@interpretingwine.com

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars

    39 min
  17. Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5

    Show notes

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026

    Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany.

    I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners.

    I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer

    https://www.georg-breuer.com

    Date recorded: 12 Nov 2025

    Listen and subscribe - https://http://www.interpretingwine.com/597

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer

    41 min
  18. Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4

    Show notes

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026

    Today's conversation features Joe Wiens of Lost Ranch Winery.

    He provides the ultimate test of the Winery Fingerprint.

    Having recently appeared discussing Wiens Cellars.

    Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.

    So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Joe Wiens, Lost Ranch Winery

    https://www.lostranchwinery.com

    Date recorded: 25 Nov 2025

    Listen and subscribe - https://http://www.interpretingwine.com/596

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery

    41 min
  19. Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26

    Show notes

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026

    Today's conversation features Joe Wiens, Wiens Cellars.

    Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries.

    With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.

    I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Joe Wiens, Wiens Cellars

    https://https://www.wienscellars.com

    Date recorded: 5 Nov 2025

    Listen and subscribe - https://http://www.interpretingwine.com/595

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars

    27 min
  20. Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26

    Show notes

    Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge.

    Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.

    And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement.

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/594

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk

    GUEST CONTACT: Steven Thompson, Analemma Wines

    https://www.analemmawines.com

    Date recorded: 6 November 2025

    Listen and subscribe - https://http://www.interpretingwine.com/594

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Winery Fingerprint series direct links (26)

    https://www.interpretingwine.com/594 - Steven Thompson, Analemma Wines

    42 min