Podcast
Interpreting Wine Podcast
The place to learn from thought leaders in the world of wine and marketing.
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Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
- Episodes
- 611
- Releases
- Daily
- Typical length
- 41 min
- On air since
- 2017
- Latest episode
- 1 week ago
Episodes
611 episodes, newest first
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41 min
Ep 613: Marc Vachet and Mark Robbins, Saint Mont Ampelographic Days
Show notes
In today's episode we will explore the wider impact of the Ampelographic Days in the company of Marc Vachet, Plaimont's Former Export Director and Brit Mark Robbins, Area Sales Director for Northern Europe.
This episode covers:
(00:00:08) Intro
(00:01:26) Reflections on our experiences and field trips organised by Plaimont over the two days
(00:14:00) Big Idea #1 Science Meets Memory
(00:22:50) Big Idea #2 Biodiversity over monoculture and
(00:28:30) Big Idea #3 Global and local exchange.
(00:35:40) What is still to come in the next edition of the event and how you can be involved
(00:38:35) Your invite to join the movement
Reach out to Plaimont https://www.plaimont.com/en/contact
Listen to the episode featuring Oliver Bourdet-Pees: http://www.interpretingwine.com/576
Hear more about wines in the international portfolio: http://www.interpretingwine.com/cspl
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Marc Vachet and Mark Robbins, https://www.plaimont.com/en
Published writing from the 2025 conference:
https://www.jancisrobinson.com/articles/ungrafted-vines-and-storied-wines
https://itervitis.eu/the-strategic-power-of-ampelography-beyond-science-toward-storytelling/
Date recorded: 30 October 2025
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Listen to both episodes:
https://www.interpretingwine.com/plaimont1
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28 min
Ep 612: Barbara Melck, Reyneke, Wines of South Africa Tasting Series, 4/4
Show notes
We close out the Wines of South Africa Tasting series today in the company of Barbara Melck, Reyneke
(00:00:08) Intro
(00:01:08) Barbara Melck Origin Story and Journey to Reyneke
(00:06:52) Reyneke Cornerstone Story
(00:14:49) Polkadraai Hills intro and Wine Tasting - Estate Range Sauvignon Blanc 2024
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Barbara Melck, Reyneke
https://www.reynekewines.co.za
Date recorded: 13 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Wines of South Africa Tasting series direct links
Series: https://www.interpretingwine.com/sa26
Episode: Episode 612 at https://www.interpretingwine.com/listen
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16 min
Ep 611: Kiara Farmer, Hazendal Wine Estate, Wines of South Africa Tasting Series, 3/4
Show notes
We continue the Wines of South Africa Tasting series today in the company of Kiara Farmer, Hazendal Wine Estate
(00:00:08) Intro
(00:01:05) Kiara Farmer Origin Story and Hazendal culture
(00:08:30) Wine Tasting - Estate Collection White Blend
(00:12:20) Unique Stories and Looking ahead to 2027
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Kiara Farmer, Hazendal Wine Estate
Date recorded: 13 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Wines of South Africa Tasting series direct links
Series: https://www.interpretingwine.com/sa26
Episode: Episode 611 at https://www.interpretingwine.com/listen
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17 min
Ep 610: Ryan Puttick, Franschhoek Cellar and Old Road Wine Company, Wines of South Africa Tasting Series, 2/4
Show notes
We continue the Wines of South Africa Tasting series today in the company of Ryan Puttick, Franschhoek Cellar and Old Road Wine Company
(00:00:08) Intro
(00:01:08) Ryan Puttick Origin Story, Franschhoek Cellar and Old Road Wine Company intro
(00:06:30) Wine Tasting - Grand-Mere Semillon 2024 and virtual vineyard tour
(00:10:30) Looking ahead - market visits and harvest 2027
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Ryan Puttick, Franschhoek Cellar and Old Road Wine Company
Date recorded: 13 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Wines of South Africa Tasting series direct links
Series: https://www.interpretingwine.com/sa26
Episode: Episode 610 at https://www.interpretingwine.com/listen
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21 min
Ep 609: Johan Jordaan, Spier Wine Farm, Wines of South Africa Tasting Series, 1/4
Show notes
We kick off the Wines of South Africa Tasting series today in the company of Johan Jordaan, Spier Wine Farm
(00:00:08) Intro
(00:01:05) Johan Jordaan Origin Story and Stellenbosch culture
(00:06:08) Wine Tasting - 21 Gables Chenin Blanc 2024 and Vineyard tour
(00:14:30) Looking ahead - Telling Unique Stories, Upcoming Events and Harvest
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Learn more at https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Johan Jordaan, Spier Wine Farm
Date recorded: 13 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Wines of South Africa Tasting series direct links
Series: https://www.interpretingwine.com/sa26
Episode: Episode 609 at https://www.interpretingwine.com/listen
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14 min
Ep 608: Krisztián Farkas, Bodrog Bormuhely, The Jolly Merchants Portfolio Tasting Series, 3/3
Show notes
We close out the The Jolly Merchants Portfolio Tasting series today in the company of Krisztián Farkas, Bodrog Bormuhely, Hungary
(00:00:08) Intro
(00:01:10) Krisztián Farkas Origin Story
(00:04:50) Wine Tasting - Tokaj Lapis Single Vineyard 2022
(00:08:56) Future Events - Furmint February 2027 and local Hungarian hospitality
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Krisztián Farkas, Bodrog Bormuhely
www.instagram.com/bodrogbormuhely
https://www.thejollymerchants.co.uk
Date recorded: 6 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
The Jolly Merchants Portfolio Tasting series direct links
Series Link: https://www.interpretingwine.com/jm26
Episode Link: Episode 608 at https://www.interpretingwine.com/listen
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15 min
Ep 607: Petar Georgiev, Georgiev/Milkov, The Jolly Merchants Portfolio Tasting Series, 2/3
Show notes
We continue the The Jolly Merchants Portfolio Tasting series today in the company of Petar Georgiev, Georgiev/Milkov
(00:00:08) Intro
(00:01:10) Georgiev/Milkov Origin Story and the project in context
(00:06:16) Wine Tasting - Groovy Mavrud 2025
(00:09:04) Future Events - in Bulgaria and international
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Petar Georgiev, Georgiev/Milkov
https://www.thejollymerchants.co.uk
Date recorded: 6 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
The Jolly Merchants Portfolio Tasting series direct links
Series Link: https://www.interpretingwine.com/jm26
Episode Link: Episode 607 at https://www.interpretingwine.com/listen
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14 min
Ep 606: Aphrodite Tousia Becker, Kontozisis Vineyards, Jolly Merchants Portfolio Tasting Series, 1/3
Show notes
We kick things off the Jolly Merchants Portfolio Tasting Series in the company of Aphrodite Tousia Becker, Kontozisis Vineyards
(00:00:08) Intro
(00:01:10) Kontozisis Vineyards Origin Story
(00:05:56) Wine Tasting - Sun Limniona 2024
(00:10:05) Future Events -
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Aphrodite Tousia Becker, Kontozisis Vineyards
https://www.thejollymerchants.co.uk
Date recorded: 6 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Jolly Merchants Portfolio Tasting series direct links
Series Link: https://www.interpretingwine.com/jm26
Episode Link: Episode 606 at https://www.interpretingwine.com/listen
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28 min
Ep 605: David Gleave MW, Chairman of Liberty Wines, Barolo and Barbaresco
Show notes
Today's conversation features David Gleave MW, Chairman of Liberty Wines and comes in the wake of the recent release of his book Barolo & Barbaresco The Primacy of the Vine.
(00:00:08) Intro
(00:02:03) The Power of Stories
(00:13:19) David's process of writing the book
(00:21:30) Updated reflections on the Langhe
(00:27:14) Outro and Discount code
Use discount code IW15 for 15% off the book at https://https://academieduvinlibrary.com/products/barolo-and-barbaresco-david-gleave
Wine region or PR agency with an event coming up? Learn how Interpreting Wine can help you take one day's tasting or masterclass to the trade who couldn't be there. Visit https://interpretingwine.com/events
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: David Gleave MW, Chairman of Liberty Wines
Date recorded: 2 Oct 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Episode Link: Episode 605 at https://www.interpretingwine.com/listen
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49 min
Ep 604: James Gulliver-Cameron, Hammonds of Knutsford, Market Pulse UK, Part 6/6
Show notes
Today's conversation features James Gulliver-Cameron, Hammonds of Knutsford.
There are some great takeaways from this episode and I'll be giving my top 3 after the interview.
Enjoy!
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/listen
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: James Gulliver-Cameron, Hammonds of Knutsford
https://www.hammondsofknutsford.co.uk
Date recorded: 20 Feb 2026
Listen and subscribe - https://http://www.interpretingwine.com/listen
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: Episode 604 at https://www.interpretingwine.com/listen
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47 min
Ep 603: Tom Grater, Crystal Palace Wine Club, Market Pulse UK, Part 5/6
Show notes
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Tom Grater, Crystal Palace Wine Club
https://www.crystalpalacewineclub.com
Date recorded: 19 Feb 2026
Listen and subscribe - https://http://www.interpretingwine.com/603
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/603 - Tom Grater, Crystal Palace Wine Club
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43 min
Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6
Show notes
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Jiachen Lu, CORD by Le Cordon Bleu
https://www.instagram.com/the_pairing_life
Date recorded: 19 Feb 2026
Listen and subscribe - https://http://www.interpretingwine.com/602
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/602 - Jiachen Lu, CORD by Le Cordon Bleu
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48 min
Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6
Show notes
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: David Lapsey, Ostair Consultancy
https://www.ostairconsultancy.co.uk
Date recorded: 13 Feb 2026
Listen and subscribe - https://http://www.interpretingwine.com/601
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/601 - David Lapsey, Ostair Consultancy
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57 min
Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6
Show notes
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Ben Easey, Parade Wines
Date recorded: 11 Feb 2026
Listen and subscribe - https://http://www.interpretingwine.com/600
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK (Feb 2026) direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/600 - Ben Easey, Parade Wines
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51 min
Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6
Show notes
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Bert Blaize, North Norfolk Cellars
Date recorded: 11 Feb 2026
Listen and subscribe - https://http://www.interpretingwine.com/599
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK (Feb 2026) direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/599 - Bert Blaize, North Norfolk Cellars
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39 min
Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6
Show notes
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026
Today's conversation features Melissa Aellen, Linganore Winecellars.
Melissa is my first ever guest from Maryland, a US state with over 80 wineries.
Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines.
This conversation leans into discovery, which makes sense as I am yet to visit Maryland.
But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community.
How did we do? How did we get there? Listen on to find out.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Melissa Aellen, Linganore Winecellars
https://www.linganorewines.com
Date recorded: 25 Nov 2025
Listen and subscribe - https://http://www.interpretingwine.com/598
CONTACT ME:
Email: hello@interpretingwine.com
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars
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41 min
Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5
Show notes
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026
Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany.
I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners.
I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer
Date recorded: 12 Nov 2025
Listen and subscribe - https://http://www.interpretingwine.com/597
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer
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41 min
Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4
Show notes
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026
Today's conversation features Joe Wiens of Lost Ranch Winery.
He provides the ultimate test of the Winery Fingerprint.
Having recently appeared discussing Wiens Cellars.
Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.
So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Joe Wiens, Lost Ranch Winery
https://www.lostranchwinery.com
Date recorded: 25 Nov 2025
Listen and subscribe - https://http://www.interpretingwine.com/596
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery
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27 min
Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26
Show notes
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026
Today's conversation features Joe Wiens, Wiens Cellars.
Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries.
With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.
I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Joe Wiens, Wiens Cellars
https://https://www.wienscellars.com
Date recorded: 5 Nov 2025
Listen and subscribe - https://http://www.interpretingwine.com/595
CONTACT ME:
Email: hello@interpretingwine.com
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars
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42 min
Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26
Show notes
Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge.
Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.
And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement.
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at http://www.interpretingwine.com/wf2026
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If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk
GUEST CONTACT: Steven Thompson, Analemma Wines
Date recorded: 6 November 2025
Listen and subscribe - https://http://www.interpretingwine.com/594
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Email: hello@interpretingwine.com
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Winery Fingerprint series direct links (26)
https://www.interpretingwine.com/594 - Steven Thompson, Analemma Wines
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