James Loud Podcast

Episode 170 of the James Loud Podcast kicks off a brand-new summer farm tour series, taking you behind the scenes at some of California's most legendary cultivation facilities. James travels across Northern California to meet the passionate growers, breeders, and craftspeople producing some of the state's most celebrated flower, offering an exclusive look at the people, philosophy, and hard work behind award-winning farms.The first stop is Greenshock Farms, fresh off earning First Place at the California State Fair for their standout cultivar Pink Rider in the sun-grown category. The tour then heads to Decibel Gardens in Santa Cruz, where Marlon Asher joins James for an inside look at the home of Roswell 47, the cultivar that took top honors at Zalympics. Together, they explore the farm, hear the story behind the winning genetics, and meet the team responsible for producing some of California's finest flower.Whether you're a longtime enthusiast, a home grower, or simply appreciate seeing where world-class flower comes from, this series offers a rare behind-the-scenes look at California's premier cultivation community. This is just the beginning—stay tuned as the James Loud Podcast continues visiting more legendary farms, meeting iconic growers, and showcasing the people helping shape the future of premium cultivation.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudAbout the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Episode 169 of the James Loud Podcast is dedicated to the life and legacy of Parker Curtis, a beloved friend, grower, educator, and member of the community who tragically passed away at the age of 39 from a pulmonary embolism.Parker inspired thousands through his work with Homegrown Cannabis Co., where his passion for cultivation, generosity, and down-to-earth teaching style helped growers of every experience level. More importantly, he was the kind of person who made everyone around him feel welcome. His kindness, humor, and genuine love for people left a lasting impression on countless friends, colleagues, and viewers around the world.This special tribute begins with heartfelt memories from Parker's family, friends, and members of the community as they share stories about the man they knew and loved. Following those tributes, we are re-airing Episode 93 of the James Loud Podcast, Parker's original appearance on the show. It was an incredible conversation that deserves to be heard again, both by those who knew him personally and by those discovering Parker for the first time.Parker's legacy will continue to live on through the knowledge he shared, the people he inspired, and the lives he touched. He will be deeply missed, and the world is a little dimmer without him in it.If Parker impacted your life and you're able to help, a GoFundMe has been established to support his wife during this incredibly difficult time. Every contribution, no matter the size, is deeply appreciated, and sharing the fundraiser can make a meaningful difference as well.Thank you, Parker, for everything you gave to this community. Rest easy, brother. You will never be forgotten.Please consider donating to the GoFundMe:https://www.gofundme.com/f/support-parker-curtiss-recoveryAbout the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Photographer Chris Romaine, founder of Kandid Kush, joins the James Loud Podcast for a deep conversation about photography, genetics, creativity, and the culture that surrounds the plant. Known for his breathtaking macro photography and focus-stacked imagery, Chris has spent more than a decade documenting some of the world's most sought-after cultivars, breeders, and hash makers. Through Kandid Kush, his work has become instantly recognizable for revealing details invisible to the naked eye, helping showcase the artistry and science behind modern cultivation.In this episode, James and Chris explore everything from focus stacking, macro photography, and photographing resin heads to traveling the world documenting legendary growers and unique cultivars. Chris shares how he turned a passion for photography into a full-time career, why lighting and composition matter more than expensive gear, and what it's like capturing plants at 20x magnification. The conversation also branches into favorite flavors, classic genetics, extracts, AI, creativity, philosophy, and how technology is changing both photography and cultivation.More than a conversation about cameras, this episode is about pursuing mastery. James and Chris discuss obsession, artistic growth, learning through failure, staying curious, and finding purpose by continually refining your craft. Whether you're into photography, breeding, cultivation, or simply appreciate conversations with creative people pushing their industries forward, this episode is packed with stories, technical insights, and inspiration from one of the most respected photographers in the space.Subscribe to the James Loud Podcast for conversations with the growers, breeders, photographers, and innovators shaping the future of modern cultivation.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Kandid Kush:Instagram: https://www.instagram.com/kandidkushProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/Recorded by Benji BlancoInstagram: https://www.instagram.com/_benjiblanco/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Brett of California Seed Bank returns to the James Loud Podcast for Part 2, picking up where his first appearance left off with an even deeper dive into breeding, genetics, and the story behind one of the most talked-about modern cultivars: Hashburger. As the founder of California Seed Bank, Brett has spent decades preserving elite genetics, developing award-winning cultivars, and helping growers around the world access stable, high-quality seed stock. His work has earned industry-wide recognition, including Leafly's 2025 Strain of the Year for Hashburger.This episode explores Brett's breeding philosophy, the evolution of the legendary Burger lineup, and what separates truly exceptional genetics from the rest. James and Brett discuss phenotype hunting, selection, structure, terpene profiles, resin production, and why breeding isn't just about chasing trends. It's about creating plants that perform consistently for growers while delivering a memorable experience. They also dive into the rise of OG Kush, the return of Grand Daddy Purple, old-school skunk genetics, and how modern breeding continues to build on decades of Northern California history.Brett also opens up about the deeply personal reason he began breeding in the first place: creating better genetics to help his wife after she was diagnosed with Crohn's disease. That mission of helping patients and preserving exceptional genetics continues to guide California Seed Bank today, making this conversation about far more than awards or hype—it's about legacy, passion, and giving back to the community.Whether you're interested in breeding, cultivation, legendary genetics, or the future of premium flower, this episode is packed with practical knowledge and firsthand stories from one of the industry's most respected breeders.Subscribe to the James Loud Podcast for conversations with the growers, breeders, and pioneers shaping the future of cultivation.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow California Seed Bank:Instagram: https://www.instagram.com/_californiaseedbank/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/Recorded by Benji BlancoInstagram: https://www.instagram.com/_benjiblanco/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

How do you roll the perfect joint?On this episode of the James Loud Podcast, James sits down with professional joint roller Jared "JaRolls" (Rolls by J) for an in-depth masterclass on the art, science, and craftsmanship behind a truly exceptional smoke. A respected roller known throughout the California scene for handcrafting premium joints and hash holes for top brands and live events, Jared has built a reputation for precision, consistency, and obsessive attention to detail.Together, James and Jared break down every step of the process—from choosing papers and tips to grind consistency, moisture content, airflow, packing techniques, and proper lighting methods. They compare rolling styles, debate paper brands, discuss premium genetics old and new, revisit the legendary days of High Times and Amsterdam, and share stories from decades spent immersed in the culture. Whether you're rolling at home or simply appreciate the craft behind a perfectly burning joint, this episode is packed with practical tips and decades of experience.If you're passionate about premium flower, pre-roll craftsmanship, hash holes, genetics, or the history of the culture, this is one of the most detailed conversations we've ever had on the subject. Hit subscribe for more interviews with the growers, breeders, creators, and innovators shaping the future of the industry.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow JaRolls:Instagram: https://www.instagram.com/jrat420Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

What if the future of rolling papers wasn't a paper at all?On this episode of the James Loud Podcast, James sits down with David Apfelbaum and Ram Solell, the founders of ROCA (Rolling Card), to explore one of the most innovative product designs the industry has seen in years. Ram, an industrial designer and longtime medical patient, originally developed Rolling Card's patented 3D micro-textured paper as a precision delivery platform for personalized medicine. After teaming up with venture capitalist David Apfelbaum, the technology evolved into a completely new style of rolling paper that delivers a smoother, cleaner smoking experience while opening the door to future applications in manufacturing and precision dosing.The conversation dives into the engineering behind the patented 3D texture, how airflow and burn rate are controlled without additives, why the wraps produce such a neutral flavor, and how the technology works seamlessly with machines like the RollPros Blackbird. They also discuss the future of precision infusion, automated production, custom branding, and why innovation—not just new genetics—is what will drive the next generation of the industry.From Israel's evolving medical program to manufacturing at scale in North America, this episode is a fascinating look at how engineering, product design, and entrepreneurship are reshaping the future of pre-roll technology. If you're interested in cultivation, manufacturing, product development, or the next wave of innovation, this is an episode you won't want to miss.Subscribe to the James Loud Podcast for conversations with breeders, inventors, entrepreneurs, cultivators, and the innovators pushing the industry forward.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Roca:Instagram: https://www.instagram.com/roca.technology/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Reggae legend Marlon Asher returns to the James Loud Podcast for another unforgettable conversation filled with music, travel stories, cultivation culture, friendship, and the adventures they've shared over more than 15 years together. Best known worldwide for his iconic anthem Ganja Farmer, Marlon has become one of the most recognizable reggae voices to emerge from Trinidad & Tobago, building a global following through his authentic storytelling, positive message, and collaborations with artists like Slightly Stoopid, Cottonmouth Kings, Matisyahu, Fortunate Youth, and many more.This episode feels less like an interview and more like two old friends catching up. James and Marlon reflect on years of traveling the world together—from Amsterdam and Spain to Trinidad, St. Vincent, and beyond—while sharing stories about legendary concerts, reggae culture, genetics, mushrooms, Caribbean farming, and the people they've met along the way. The conversation wanders through cultivation history, old-school OG Kush, island-grown flower, music, legacy, and the lessons that come with getting older while still chasing adventure.Marlon also discusses his brand-new Ganja Farmer EP, released in celebration of the 20th anniversary of the song that helped launch his career. The project features new tracks including "Ganjaman", "Uncle" featuring Prince Swanny, and several collaborations that blend his signature roots style with modern Caribbean sounds. It's a fresh chapter for one of reggae's most enduring voices while staying true to the message that made him famous.Whether you're a longtime fan of Marlon's music, a lover of reggae culture, or just enjoy hearing two friends share stories from decades of adventures, this episode is packed with laughs, memories, wisdom, and good vibes.Subscribe to the James Loud Podcast for long-form conversations with musicians, breeders, growers, entrepreneurs, and cultural icons from around the world.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Marlon:Instagram: https://www.instagram.com/mrmarlonasher/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/Recorded by Benji BlancoInstagram: https://www.instagram.com/_benjiblanco/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

As the James Loud Podcast continues its exploration of the legendary Grand Daddy Purple, longtime cultivator Jimmy Myers of Myers Creek returns to share his perspective on one of the most debated stories in modern cultivation history. A Northern California grower with decades of experience spanning the medical era through legalization, Jimmy has long been connected to the rise of GDP and the Bay Area cultivation scene that helped shape an entire generation of genetics.In this episode, James and Jimmy dive deep into the early days of Northern California cultivation, the evolution of indoor growing, the transition from old-school classics to modern varieties, and the culture that surrounded the movement in the late '90s and early 2000s. The conversation explores legendary cultivars, forgotten genetics, the rise and fall of purple varieties, and why certain flavors, effects, and experiences still resonate with enthusiasts today.Jimmy also shares his firsthand perspective on the origins of Grand Daddy Purple, how the cultivar gained popularity throughout the Bay Area, and why the story behind GDP continues to generate discussion decades later. Along the way, James and Jimmy discuss preservation, breeding, cultivation techniques, living soil, and the importance of documenting the history of the people who helped build the culture before those stories are lost.Whether you're interested in cultivation history, legendary genetics, Northern California culture, or the roots of some of the most influential varieties ever grown, this episode offers a fascinating look back at a pivotal era through the eyes of someone who was there.Subscribe to the James Loud Podcast for conversations with breeders, growers, innovators, and pioneers who continue to shape the future while preserving the past.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow ((((((GUEST))))))):Instagram: https://www.instagram.com/GUESTIGProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with legendary breeder, activist, and entrepreneur Ken Estes, the man whose name became synonymous with Granddaddy Purple (GDP) and one of the most influential genetics of the modern era. As the founder of the original Granddaddy Purple brand and a longtime advocate for patient access, Ken helped shape Northern California’s cultivation culture during the early medical movement.In this rare long-form conversation, Ken shares his side of the Granddaddy Purple story for the first time in detail. From discovering a mysterious purple cultivar deep in Northern California to building one of the most recognizable names in the industry, he breaks down the origins of GDP, the early days of Berkeley and Oakland dispensaries, and how a single cultivar went on to influence an entire generation of breeding. Along the way, James and Ken dive into legendary Bay Area genetics, old-school cultivation techniques, lost heirloom varieties, and the hunt for the flavors and effects that made classic flower so memorable.The conversation also explores Ken’s remarkable personal journey. After a life-changing accident left him paralyzed at 18, he discovered the plant that would ultimately change the course of his life. He discusses the medicinal benefits he experienced firsthand, his years of activism alongside pioneers like Brownie Mary, the federal raids that nearly cost him everything, and the lessons learned from spending decades fighting for a movement he believed in.This episode is packed with cultivation history, untold stories from the medical era, Bay Area culture, legendary genetics, and a firsthand account from one of the most recognizable figures in modern cultivation history.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Ken Estes:Instagram: https://www.instagram.com/originalgranddaddypurp/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Brodie of Kraken Genetix for a deep conversation about legacy genetics, modern breeding, and the never-ending hunt for truly special flower. Based in the Bay Area, Kraken Genetix has been quietly building a reputation around candy-forward selections, unique terpene profiles, and collaborations with some of Northern California’s most respected craft growers.This episode goes deep into the evolution of genetics culture — from the old-school days of Catpiss, Romulan, GDP, Trainwreck, and Sour Diesel to today’s obsession with candy gas and exotic terpene profiles. James and Brodie discuss breeding strategy, male selection, phenotype hunting, crop steering, under-canopy lighting, and what it really takes to create standout genetics in today’s oversaturated market. There’s also a fascinating conversation around whether legendary cuts from the past have genetically drifted over time due to decades of cloning and modern cultivation practices.The two also break down the future of strong flavor-driven flower, the return of “green weed,” why old-school effects matter more than ever, and how small-batch growers are still producing some of the most impressive flower in the world. If you’re into breeding, cultivation, legacy genetics, or the deeper science behind modern flower production, this episode is packed with insight and real grower talk from start to finish.Plus, James and Brodie preview upcoming Kraken Genetix releases dropping through Loud Clones, including Thirst Quenchers, Thirst Trap, Blue Nerds, and more candy-heavy creations built for flavor, effect, and production.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Kraken Genetix:Instagram: https://www.instagram.com/krakengenetix2.0Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Matt and Oussama of Trilogene for one of the most mind-expanding conversations yet — a deep dive into triploid genetics and how they could completely reshape the future of cultivation. Trilogene has become one of the leading biotech companies exploring advanced breeding techniques, using modern agricultural science to develop stronger, more resilient, and more efficient plants through triploid technology.Matt and Oussama break down the science behind triploids in a way anyone can understand, explaining how triploid plants differ from traditional diploid genetics and why this technology has already transformed industries like watermelon and banana farming. The discussion explores how triploids could potentially increase vigor, improve consistency, reduce seed formation, and create entirely new possibilities for modern cultivation.This episode goes far beyond hype strains and trends — it’s a real conversation about the future of breeding, plant science, and the next evolution of genetics. James, Matt, and Oussama discuss the challenges of introducing new technology into legacy markets, the misconceptions surrounding triploids, and why scientific innovation may become essential for the next generation of growers competing at scale.If you’re interested in breeding, cultivation science, genetics, or the future of agriculture and plant innovation, this is a must-watch episode packed with groundbreaking information and forward-thinking ideas.Subscribe to the James Loud Podcast for long-form conversations with breeders, scientists, innovators, and pioneers shaping the future of cultivation and genetics.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Trilogene:Instagram: https://www.instagram.com/trilogeneseeds/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

The legend returns.In this special edition of the James Loud Podcast, we take a deep dive into the untold history of GDP — Grand Daddy Purple — the iconic Bay Area strain that changed the game forever. Once the most sought-after flower in California, GDP dominated dispensaries, music culture, and underground markets before mysteriously fading away. Now, James Loud is bringing it back.Joining the show are Jason Washington and Luke Scarmazzo — two legacy operators with firsthand experience during the golden era of Northern California genetics. Jason Washington, founder of Plants Over Pills and Kulture, built one of Montana’s largest early medical operations before serving federal prison time and returning to build purpose-driven brands focused on community and plant-based wellness. Luke Scarmazzo, co-founder of Prophet Brands and author of High Price, served nearly 15 years in federal prison after opening one of California’s first state-legal dispensaries in Modesto. Together, they break down the rise of GDP in the early 2000s, the Bay Area culture that made it legendary, and why the real cut stood apart from everything else on the market. From underground grow houses and old-school genetics to modern hype strains, branding, legalization, and the future of legacy flower, this episode captures a piece of history from the people who lived it. This isn’t just nostalgia — it’s a conversation about preserving genetics, honoring legacy operators, and bringing authentic flavor back to the culture. Keep your eyes open… GDP is coming back.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Plants Over Pills:Instagram: https://www.instagram.com/plantsoverpills/Follow Luke Scarmazzo:Instagram: https://www.instagram.com/lukescarmazzo/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, we sit down with Jason Washington, founder of Plants Over Pills and the visionary behind Kulture. From Division 1 football to building multi-state businesses, Jason’s journey is one of resilience, reinvention, and purpose.Jason shares his raw story, from becoming one of the largest providers in Montana’s early medical market to facing federal raids, prison time, and rebuilding his life from scratch . What came out of that experience is a mission-driven approach to business, focused on education, community impact, and helping people move away from dependency on pharmaceuticals toward plant-based alternatives.We dive deep into the creation of Plants Over Pills, a brand designed to challenge the status quo and spark real change. Jason breaks down the strategy behind building meaningful brands in a crowded market, why purpose matters more than hype, and how initiatives like scholarship funding for addiction recovery are being integrated directly into the business model. This is entrepreneurship with intention, not just profit.From industry realities and market struggles to legacy, fatherhood, and personal growth, this episode goes far beyond business. It’s about perspective, accountability, and building something that actually matters.Subscribe for more real conversations with founders, operators, and innovators shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Plants Over Pills:Instagram: https://www.instagram.com/plantsoverpills/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, we sit down with the legendary Ed Rosenthal—one of the most influential authors and educators of all time. Known as the “Guru of Ganja,” Ed has spent decades shaping modern cultivation, writing bestselling books, and contributing to publications like High Times. His work has educated generations of growers, builders, and innovators, laying the foundation for the entire modern scene.In this conversation, Ed reflects on his incredible journey—from early activism in the 1960s to helping shift public opinion and push legalization forward. He shares behind-the-scenes stories of writing some of the first widely read cultivation books, working with scientists and universities, and being part of pivotal moments that changed the course of the industry forever. This is real history from someone who lived it and helped build it.We also dive deep into the evolution of cultivation, extraction, and global genetics—from Northern California to Morocco to India. Ed breaks down how techniques evolved, what the future could look like (including biotech and personalized formulations), and why preserving original plant genetics is more important now than ever. His perspective bridges old-school knowledge with forward-thinking ideas you won’t hear anywhere else.If you care about the roots of the culture, the science behind the plant, and where everything is headed next, this is a must-watch episode.Subscribe to the James Loud Podcast for more conversations with pioneers, innovators, and legends shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Ed Rosenthal:Instagram: https://www.instagram.com/edrosenthal420/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Noel, founder and operator of Sun Extractions, a cutting-edge extraction company based in New Jersey. Noel is a longtime industry pioneer whose journey spans decades—from the underground Northern California scene to building licensed operations on the East Coast. His experience bridges legacy cultivation, early concentrate innovation, and modern large-scale production.In this conversation, Noel shares incredible stories from the early days, including the rise of iconic genetics like Headband and Sour, the evolution of concentrates, and the experimentation that helped shape today’s extraction techniques. From the origins of live resin to the transition into regulated markets, this episode dives deep into how flavor, aroma, and technique have driven innovation over the years—and why those fundamentals still matter more than ever.James and Noel also break down the current state of the industry, comparing West Coast and East Coast markets, discussing product trends like vape technology and solventless vs hydrocarbon extraction, and exploring where things are headed over the next five years. Beyond the business, Noel opens up about resilience, rebuilding after loss, and what it takes to stay passionate and successful in an ever-changing landscape.If you’re into cultivation, extraction, genetics, or the real history behind the modern market, this is a must-watch episode packed with knowledge and perspective.Subscribe to the James Loud Podcast for more conversations with innovators, builders, and pioneers shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Sun Extractions:Instagram: https://www.instagram.com/sunextractions/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Dan, CEO of True Terpenes, a global leader in terpene science, aroma innovation, and product formulation. True Terpenes has become one of the most influential companies in the space, supplying terpene blends, flavor systems, and sensory solutions to brands around the world. With distribution in over 100 countries and a focus on consistency, scalability, and experience, the company is helping shape the future of how aroma and flavor are delivered across multiple product categories.Dan brings a unique background spanning international wine markets, venture capital, and emerging industries, giving him a rare perspective on how this space is evolving globally. In this conversation, he breaks down how True Terpenes went from its early days—founded to explore the therapeutic potential of plant compounds—to becoming a full-scale innovation house working across vapes, pre-rolls, edibles, and beyond. The discussion dives deep into the science of aroma, including the role of terpenes, esters, and volatile compounds, and why flavor and sensory experience are often more important than simple potency metrics.James and Dan also explore the future of the industry—covering topics like global expansion, product consistency, consumer trust, and why repeatable experiences will define the next generation of successful brands. From the challenges of scaling quality to the importance of research and innovation, this episode is packed with insights for anyone interested in product development, branding, and the evolving science behind flavor and aroma.If you’re into cultivation, product innovation, or the deeper science behind how flavor and experience connect, this is a must-watch episode.Subscribe to the James Loud Podcast for more conversations with industry leaders, innovators, and builders shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow True Terpenes:Instagram: https://www.instagram.com/trueterpenes/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Nate from Higher Heights, a Mendocino-based cultivator and breeder with decades of experience rooted in legacy outdoor growing and modern genetic development. Nate’s journey spans from early East Coast guerrilla grows in the ‘90s to building a respected presence in Northern California, where he’s become known for his deep knowledge of plant genetics, long-term breeding work, and commitment to quality over hype.Higher Heights represents a philosophy centered on authenticity, community, and craftsmanship—focusing on unique terpene profiles, strong effects, and flower that truly smokes. In this episode, Nate shares incredible stories from the early days, the evolution of genetics culture, and how his breeding work has quietly influenced modern Mendocino strains over the years. From hunting rare phenotypes to preserving legacy genetics through seeds, this conversation is packed with real insight from someone who’s lived every phase of the industry’s growth.James and Nate also dive deep into the science and art of breeding, discussing topics like terpene dominance, hybrid vigor, phenotype selection, and why modern trends like bag appeal may be taking the industry in the wrong direction. It’s a raw, honest conversation about what actually matters—flavor, effect, and the overall experience—plus why sun-grown flower deserves more respect in today’s market.If you’re into cultivation, breeding, genetics, or the deeper culture behind plant-based industries, this episode delivers knowledge, history, and perspective you won’t hear anywhere else.Subscribe to the James Loud Podcast for long-form conversations with growers, breeders, and innovators shaping the future of plant culture.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Higher Heights:Instagram: https://www.instagram.com/higherheightsmendo2.0/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

If you’re into golf, entrepreneurship, content creation, or building something from the ground up, this episode is packed with real insight and motivation from someone making it happen in real time.On this episode of the James Loud Podcast, James sits down with Dominic Denucci, founder of Eighth Iron, a fast-rising lifestyle brand blending golf, culture, and plant-based community into one unique movement. What started as an idea to merge two worlds—golf and modern plant culture—has quickly evolved into full-scale events, branded merchandise, and a growing network of supporters across Southern California and beyond .Dominic shares his journey from becoming a golf pro in record time to launching Eighth Iron and hosting standout golf events that bring together people from completely different backgrounds. From country club golfers to creative entrepreneurs, Eighth Iron is creating a new lane where networking, competition, and culture collide. The conversation dives into entrepreneurship, building a brand from scratch, content creation using just an iPhone, and the challenges of scaling events in a rapidly changing industry.They also get into the deeper parallels between golf and life—discipline, mindset, and staying focused under pressure—along with how community and collaboration are key to long-term success. Dominic breaks down his vision for expanding Eighth Iron into new markets, launching product lines, and continuing to push the boundaries of what a modern lifestyle brand can be.Subscribe to the James Loud Podcast for long-form conversations with founders, growers, athletes, and innovators shaping culture and business today.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Eighth Iron:Instagram: https://www.instagram.com/8th_iron/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Episode 150 of the James Loud Podcast!In this milestone episode, James sits down with Kyle Loucks, the inventor and founder of RollPros, to talk about engineering, automation, and how precision machinery is transforming the pre-roll category. Kyle built RollPros with a mission to solve one of the industry’s toughest challenges—producing perfectly packed pre-rolls at scale while maintaining the consistency and quality of hand-rolled products.RollPros’ flagship machine, the Blackbird, has become one of the most respected pre-roll systems in the market, used by operators around the world to produce thousands of premium cones with remarkable accuracy. James has used the Blackbird extensively in his own production workflow, and in this episode he and Kyle break down why the machine stands out—from compression control and fill consistency to the engineering philosophy that went into designing it.Kyle shares the story of inventing the RollPros system, the problem-solving that went into building a reliable high-volume solution, and how thoughtful engineering can elevate product quality rather than compromise it. The conversation dives into manufacturing innovation, scaling production without losing craftsmanship, and what the future holds for automation in modern cultivation and product development.If you’re interested in cultivation, pre-roll production, engineering solutions, or scaling quality products in a competitive market, Episode 150 delivers a fascinating look behind the machines powering today’s industry.Subscribe to the James Loud Podcast for long-form conversations with growers, engineers, founders, and innovators shaping the future of plant culture.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow RollPros:Instagram: https://www.instagram.com/rollpros/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with David and Jane Sandelman, the innovators behind Cannatrol. Their company has become widely known for bringing scientific precision to one of the most misunderstood parts of the growing process: post-harvest drying and curing. Instead of relying on guesswork, Cannatrol systems use controlled temperature, humidity, and vapor pressure dynamics to stabilize moisture levels and preserve quality.David, an engineer with decades of experience in environmental control technology, originally developed the Cannatrol system to solve a common problem growers face—how to consistently dry and cure plants without losing aroma, structure, or potency. Alongside Jane, the company has helped both small craft growers and large facilities rethink how curing works by focusing on measurable moisture science rather than traditional trial-and-error methods.In this conversation, James, David, and Jane go deep into the science of moisture control, vapor pressure deficit, terpene preservation, and the critical role curing plays in final product quality. They break down why traditional drying rooms often fail, how controlled environments can dramatically improve consistency, and why post-harvest handling may be the most overlooked factor in producing top-tier flower.If you’re interested in cultivation science, post-harvest technology, drying techniques, or the future of controlled environment agriculture, this episode delivers a fascinating deep dive into the technology changing how growers approach the final stage of production.🎙️ Subscribe to the James Loud Podcast for in-depth conversations with growers, breeders, engineers, and innovators shaping the future of plant cultivation.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Cannatrol:Instagram: https://www.instagram.com/cannatrol/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.