Podcast

Just Ask - Rethinking Development

Business, Non-Profit

How do you fundraise? Why do some strategies work while others don't? Raise more money than you ever thought possible as you journey with Greg and Bryan through the professional world of development. They share their insights and best practices gleaned through years of experience fundraising for Catholic non-profits.

- New episode each Monday
- Email us with comments or questions at: justaskdevelopment@gmail.com

Greg Jeffrey is the Principle and Founder of Catholic Development Group.

Bryan Wilburn is the President of St. Monica’s Montessori and consultant with Petrus Development.

Episodes
190
Releases
Every two weeks
Typical length
12 min
On air since
2021
Latest episode
2 weeks ago

Episodes

190 episodes, newest first

  1. Giving Donors Time to Buy In

    Show notes

    Is your organization waiting until every detail is finalized before inviting donors into the vision?

    That might be a costly mistake.

    Major gifts don’t happen overnight. Neither do the relationships that make them possible.

    In this episode of Just Ask, Greg shares a conversation with a Southern California nonprofit that raises an important question: When does careful planning become a missed opportunity?

    The answer might surprise you.

    10 min
  2. When a Donor Says They’re Giving Elsewhere

    Show notes

    A donor calls and tells you they’re redirecting their giving to another organization. What do you say?

    Do you graciously accept their decision? Ask a few more questions? Or is there a time and place to push back?

    And what happens when your organization’s success actually becomes a reason donors think you no longer need their support?

    In this episode of Just Ask, Greg and Bryan tackle a listener’s question about navigating these delicate conversations, understanding what motivates donors, and knowing when and how to make the case for continued support.

    12 min
  3. Don’t Be a Small-Minded Fundraiser

    Show notes

    What happens when the biggest obstacle to a bold vision isn’t money, donors, or even the economy? What if, it’s the way we think?

    After a recent visit to the Theodore Roosevelt Presidential Library in Medora, Bryan had an uncomfortable realization: Even experienced fundraisers can fall into the trap of a small-minded attitude.

    In this episode of Just Ask, Bryan and Greg explore how small-minded thinking can quietly limit your mission’s potential. They’ll share how to recognize the attitude in yourself, break out of that mindset, and open yourself to approaching donors for your own big vision.

    12 min
  4. When AI Gets Between You and the Donor

    Show notes

    AI can write the email, draft the proposal, and build the follow-up. It might even tell you exactly what to say.

    But should it?

    We’re stepping back into the world of AI to talk about what happens when a tool designed to make development more efficient starts replacing the very thing that makes development work: human relationships.

    Where does AI help? Where does it hurt? And what might we lose when we put too much of fundraising on autopilot?

    13 min
  5. Does Your School Need a Foundation?

    Show notes

    Should your school have a separate foundation?

    It can sound like a great way to strengthen fundraising, protect resources, and engage new leadership. But before you go and create a new organization, there’s a more important question to ask: Why?

    In this episode, Greg draws on years of experience working with Catholic schools and nonprofits to explore what happens when a foundation is created to solve one problem, but ends up creating entirely new ones.

    We talk about stewardship, trust, leadership, fundraising, and the questions every school should ask before deciding that a separate foundation is the answer.

    19 min
  6. The Healing Power of Asking

    Show notes

    Why does asking for a gift bring out so much fear?

    What if the very act of “asking” isn’t just about fundraising, but about becoming an instrument of what God wants to do in another person’s life… and your own?

    In this episode, Bryan and Greg explore The Healing Power of Asking.

    10 min
  7. Why You Should Take the Stairs

    Show notes

    We live in an age of shortcuts. AI can save time, automate tasks, and make almost any job easier. But some shortcuts cost you more than they save.

    In this episode, we explore one simple mindset that will make you a stronger fundraiser, and why sometimes the best thing you can do — is take the stairs.

    12 min
  8. Mini Campaigns, Major Results

    Show notes

    What if strengthening your annual fund was the key to unlocking your long-term fundraising strategy? In this episode, Greg takes the lead to explore how a focused mini-campaign within your annual fund can secure major gifts for operational priorities, creating the financial stability needed to spend more time cultivating planned and endowment gifts. It’s a practical conversation about balancing today’s needs with tomorrow’s legacy.

    17 min
  9. The Annual Fund

    Show notes

    The annual fund is often treated as the center of a fundraising program. But should it be? In this episode, Greg offers a thought-provoking perspective that may cause you to rethink where your development team’s time and energy are best spent.

    19 min
  10. How Soon Is Too Soon to Ask Again?

    Show notes

    How soon can you ask for another gift?

    It’s one of the biggest fears in fundraising: asking again too quickly. But is there actually a “right” timeline?

    In this episode of Just Ask, we talk donor psychology, stewardship, timing, and why fundraisers often overthink the second ask.

    12 min
  11. The Hard Call: When to Stop Asking a Donor

    Show notes

    Every fundraiser has a white whale.

    The donor you just know could come through… someday. Is it discipline to keep going, or denial? Let’s talk about when to walk away.

    12 min
  12. Why Fundraisers Keep Leaving (And What It’s Really Costing You)

    Show notes

    If your development team feels like a revolving door, it’s not just a hiring problem: it’s a strategy problem.

    In this episode, we dig into why talented fundraisers walk, what it’s actually costing your organization, and how smarter compensation and creativity can change the game.

    11 min
  13. Your Endowment Can’t Wait

    Show notes

    For years, endowments have lived in the “we’ll get there” category.

    But the reality is shifting. If long-term sustainability matters, building your endowment is no longer optional: it’s essential.

    In this episode, we break down why now is the moment to start (or finally take seriously) your endowment effort.

    10 min
  14. AI & Fundraising: What We’re Starting to Notice

    Show notes

    AI is everywhere right now, but what actually matters for fundraisers?

    Bryan and Greg discuss how AI is showing up in fundraising, the tasks it can take off your plate, and the judgment call every fundraiser has to make: what do you hand off, and what do you hold onto?

    13 min
  15. Listening for Values

    Show notes

    What if you could build the perfect fundraiser?

    What qualities would they have? Stronger asks? Better scripts? More confidence?

    Maybe.

    But the real superpower might be something far simpler: listening.

    In this episode of Just Ask – Rethinking Development, we explore why the best fundraisers don’t just talk: they listen.

    14 min
  16. The Million-Dollar Question: Should You Hire an Owner’s Rep?

    Show notes

    You’re launching a capital campaign. The vision is clear. The excitement is building.

    But who’s protecting the owner?

    In this episode of Just Ask – Rethinking Development, Greg tackles a question many nonprofits overlook: Should you hire an Owner’s Representative for your building project?

    What does an Owner’s Rep actually do?

    They represent the owner, not the architect or contractor. They oversee planning, budgeting, cost control, risk management, and help navigate construction volatility and supply chain challenges.

    The real question isn’t just what they do: it’s whether your organization truly needs one.

    Greg breaks down:

    • ​What does an Owner’s Rep have responsibility for?
    • ​What is the opportunity cost of not hiring an Owner’s Rep?
    • ​Are they worth the money?

    Before you break ground, listen to this conversation.

    12 min
  17. The One Critical Estimate Needed for Your Feasibility Study

    Show notes

    Have you ever experienced the frustration of a campaign goal increasing after your feasibility study was complete? What went wrong?

    In this episode, Greg shares the single most important estimate that determines whether your feasibility study will be accurate or woefully misleading.

    He also explains the common missing elements that cause organizations to get this number wrong in the first place.

    If you’re planning a campaign, this is a conversation you don’t want to miss

    15 min
  18. The Entrepreneurial Development Director

    Show notes

    Some development leaders wait for direction.

    Others go the extra mile.

    What makes the difference?

    In this episode, Bryan and Greg explore a mindset shift that changes how development leaders approach their work — and why the most effective fundraisers don’t think like employees at all.

    10 min
  19. Who Actually Cares About the Donor?

    Show notes

    Do fundraisers really care about donors—or just the donation?

    Bryan challenges a common assumption that fundraisers are driven by need, not stewardship—and explains why that mindset gets philanthropy wrong.

    9 min
  20. Advice to a Young Fundraiser

    Show notes

    Ever wish you could go back and give your younger fundraising self a few pointers?

    Greg and Bryan unpack the insights, the pitfalls, and the practical advice they’d offer any new fundraiser stepping into the field.

    15 min

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