Podcast
Just Ask - Rethinking Development
How do you fundraise? Why do some strategies work while others don't? Raise more money than you ever thought possible as you journey with Greg and Bryan through the professional world of development. They share their insights and best practices gleaned through years of experience fundraising for Catholic non-profits.
- New episode each Monday
- Email us with comments or questions at: justaskdevelopment@gmail.com
Greg Jeffrey is the Principle and Founder of Catholic Development Group.
Bryan Wilburn is the President of St. Monica’s Montessori and consultant with Petrus Development.
- Episodes
- 190
- Releases
- Every two weeks
- Typical length
- 12 min
- On air since
- 2021
- Latest episode
- 2 weeks ago
Episodes
190 episodes, newest first
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10 min
Giving Donors Time to Buy In
Show notes
Is your organization waiting until every detail is finalized before inviting donors into the vision?
That might be a costly mistake.
Major gifts don’t happen overnight. Neither do the relationships that make them possible.
In this episode of Just Ask, Greg shares a conversation with a Southern California nonprofit that raises an important question: When does careful planning become a missed opportunity?
The answer might surprise you.
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12 min
When a Donor Says They’re Giving Elsewhere
Show notes
A donor calls and tells you they’re redirecting their giving to another organization. What do you say?
Do you graciously accept their decision? Ask a few more questions? Or is there a time and place to push back?
And what happens when your organization’s success actually becomes a reason donors think you no longer need their support?
In this episode of Just Ask, Greg and Bryan tackle a listener’s question about navigating these delicate conversations, understanding what motivates donors, and knowing when and how to make the case for continued support.
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12 min
Don’t Be a Small-Minded Fundraiser
Show notes
What happens when the biggest obstacle to a bold vision isn’t money, donors, or even the economy? What if, it’s the way we think?
After a recent visit to the Theodore Roosevelt Presidential Library in Medora, Bryan had an uncomfortable realization: Even experienced fundraisers can fall into the trap of a small-minded attitude.
In this episode of Just Ask, Bryan and Greg explore how small-minded thinking can quietly limit your mission’s potential. They’ll share how to recognize the attitude in yourself, break out of that mindset, and open yourself to approaching donors for your own big vision.
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13 min
When AI Gets Between You and the Donor
Show notes
AI can write the email, draft the proposal, and build the follow-up. It might even tell you exactly what to say.
But should it?
We’re stepping back into the world of AI to talk about what happens when a tool designed to make development more efficient starts replacing the very thing that makes development work: human relationships.
Where does AI help? Where does it hurt? And what might we lose when we put too much of fundraising on autopilot?
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19 min
Does Your School Need a Foundation?
Show notes
Should your school have a separate foundation?
It can sound like a great way to strengthen fundraising, protect resources, and engage new leadership. But before you go and create a new organization, there’s a more important question to ask: Why?
In this episode, Greg draws on years of experience working with Catholic schools and nonprofits to explore what happens when a foundation is created to solve one problem, but ends up creating entirely new ones.
We talk about stewardship, trust, leadership, fundraising, and the questions every school should ask before deciding that a separate foundation is the answer.
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10 min
The Healing Power of Asking
Show notes
Why does asking for a gift bring out so much fear?
What if the very act of “asking” isn’t just about fundraising, but about becoming an instrument of what God wants to do in another person’s life… and your own?
In this episode, Bryan and Greg explore The Healing Power of Asking.
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12 min
Why You Should Take the Stairs
Show notes
We live in an age of shortcuts. AI can save time, automate tasks, and make almost any job easier. But some shortcuts cost you more than they save.
In this episode, we explore one simple mindset that will make you a stronger fundraiser, and why sometimes the best thing you can do — is take the stairs.
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17 min
Mini Campaigns, Major Results
Show notes
What if strengthening your annual fund was the key to unlocking your long-term fundraising strategy? In this episode, Greg takes the lead to explore how a focused mini-campaign within your annual fund can secure major gifts for operational priorities, creating the financial stability needed to spend more time cultivating planned and endowment gifts. It’s a practical conversation about balancing today’s needs with tomorrow’s legacy.
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19 min
The Annual Fund
Show notes
The annual fund is often treated as the center of a fundraising program. But should it be? In this episode, Greg offers a thought-provoking perspective that may cause you to rethink where your development team’s time and energy are best spent.
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12 min
How Soon Is Too Soon to Ask Again?
Show notes
How soon can you ask for another gift?
It’s one of the biggest fears in fundraising: asking again too quickly. But is there actually a “right” timeline?
In this episode of Just Ask, we talk donor psychology, stewardship, timing, and why fundraisers often overthink the second ask.
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12 min
The Hard Call: When to Stop Asking a Donor
Show notes
Every fundraiser has a white whale.
The donor you just know could come through… someday. Is it discipline to keep going, or denial? Let’s talk about when to walk away.
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11 min
Why Fundraisers Keep Leaving (And What It’s Really Costing You)
Show notes
If your development team feels like a revolving door, it’s not just a hiring problem: it’s a strategy problem.
In this episode, we dig into why talented fundraisers walk, what it’s actually costing your organization, and how smarter compensation and creativity can change the game.
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10 min
Your Endowment Can’t Wait
Show notes
For years, endowments have lived in the “we’ll get there” category.
But the reality is shifting. If long-term sustainability matters, building your endowment is no longer optional: it’s essential.
In this episode, we break down why now is the moment to start (or finally take seriously) your endowment effort.
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13 min
AI & Fundraising: What We’re Starting to Notice
Show notes
AI is everywhere right now, but what actually matters for fundraisers?
Bryan and Greg discuss how AI is showing up in fundraising, the tasks it can take off your plate, and the judgment call every fundraiser has to make: what do you hand off, and what do you hold onto?
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14 min
Listening for Values
Show notes
What if you could build the perfect fundraiser?
What qualities would they have? Stronger asks? Better scripts? More confidence?
Maybe.
But the real superpower might be something far simpler: listening.
In this episode of Just Ask – Rethinking Development, we explore why the best fundraisers don’t just talk: they listen.
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12 min
The Million-Dollar Question: Should You Hire an Owner’s Rep?
Show notes
You’re launching a capital campaign. The vision is clear. The excitement is building.
But who’s protecting the owner?
In this episode of Just Ask – Rethinking Development, Greg tackles a question many nonprofits overlook: Should you hire an Owner’s Representative for your building project?
What does an Owner’s Rep actually do?
They represent the owner, not the architect or contractor. They oversee planning, budgeting, cost control, risk management, and help navigate construction volatility and supply chain challenges.
The real question isn’t just what they do: it’s whether your organization truly needs one.
Greg breaks down:
• What does an Owner’s Rep have responsibility for?
• What is the opportunity cost of not hiring an Owner’s Rep?
• Are they worth the money?Before you break ground, listen to this conversation.
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15 min
The One Critical Estimate Needed for Your Feasibility Study
Show notes
Have you ever experienced the frustration of a campaign goal increasing after your feasibility study was complete? What went wrong?
In this episode, Greg shares the single most important estimate that determines whether your feasibility study will be accurate or woefully misleading.
He also explains the common missing elements that cause organizations to get this number wrong in the first place.
If you’re planning a campaign, this is a conversation you don’t want to miss
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10 min
The Entrepreneurial Development Director
Show notes
Some development leaders wait for direction.
Others go the extra mile.
What makes the difference?
In this episode, Bryan and Greg explore a mindset shift that changes how development leaders approach their work — and why the most effective fundraisers don’t think like employees at all.
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9 min
Who Actually Cares About the Donor?
Show notes
Do fundraisers really care about donors—or just the donation?
Bryan challenges a common assumption that fundraisers are driven by need, not stewardship—and explains why that mindset gets philanthropy wrong.
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15 min
Advice to a Young Fundraiser
Show notes
Ever wish you could go back and give your younger fundraising self a few pointers?
Greg and Bryan unpack the insights, the pitfalls, and the practical advice they’d offer any new fundraiser stepping into the field.
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