LinkedIn Ads Show

NOTES

•

Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.

•

Subscribe/Rate/Review

•

Contact us with any questions, suggestions, or corrections: podcast@B2Linked.com

SUMMARY

In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down a major LinkedIn Ads targeting change that's been causing advertisers to receive leads and engagement from people who don't match their company size or ABM targeting criteria. He explains how LinkedIn's new "fuzzy matching" behavior works, why it may be expanding the platform's ad inventory at advertisers' expense, and how it can lead to wasted spend and higher costs per qualified lead. AJ also shares a practical way to check whether your accounts are affected and what advertisers can ask LinkedIn to do about it, including giving them the option to opt out of fuzzy matching.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 174.

NOTES

•

Phil Ilic's LinkedIn

• Kiin — LinkedIn Ads MCP for reporting
•

Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.

•

Subscribe/Rate/Review

•

Contact us with any questions, suggestions, or corrections!

•

Resty Concepcion podcast and video editor that we love!

SUMMARY

In this episode of The LinkedIn Ads Show, AJ Wilcox dives into how AI is transforming LinkedIn Ads: from the good, to the bad, to the genuinely useful. He breaks down LinkedIn's new AI features like Draft with AI, Brand Kit, predictive audiences, and auto-targeting, explaining which tools are worth using and which ones deserve caution. AJ also shares how his team is using AI behind the scenes to build custom reporting systems, automate ABM list processing, and dramatically reduce manual work. Plus, he covers several new LinkedIn Ads updates, including personalized Message Ad subject lines, Lead Gen Forms for Thought Leader Ads, and practical AI workflows that can save advertisers hours every week.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 173.

NOTES

• Kevin Dietz on LinkedIn
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!
• Resty Concepcion podcast and video editor that we love!

SUMMARY

In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down one of LinkedIn's most misunderstood campaign objectives: Website Conversions. While it sounds like the obvious choice for driving leads, AJ explains why the objective often underperforms unless your campaigns are generating significant conversion volume. You'll learn why LinkedIn recommends at least 50 conversions per week, why the objective typically costs $1–2 more per click than Website Visits, and when it's actually worth testing. AJ also shares a simple head-to-head testing framework to compare Website Conversions against Website Visits, plus practical insights into LinkedIn's bidding system and which clicks you're actually paying for.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 172

NOTES

• The best strategies to getting the highest match rates on LinkedIn lists
• Buyer's committee targeting episode
• AJ's free block/allow lists
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!
• Anthony Blatner's new LI Ads Audit Tool
• Resty Concepcion podcast and video editor that we love!

SUMMARY

In this episode of The LinkedIn Ads Show, AJ Wilcox shares his complete modern account-based marketing (ABM) playbook for LinkedIn Ads. Learn how to build high-quality company lists with near-perfect match rates, target the right decision-makers, structure ABM campaigns for maximum efficiency, and measure success using LinkedIn's latest reporting tools. AJ also covers common ABM mistakes to avoid, practical optimization tips, and recent LinkedIn Ads updates—including changes to industry targeting, reserved ads, BrandLink, and audience quality. Whether you're just getting started with ABM or looking to sharpen an existing strategy, this episode is packed with actionable tactics you can put to work immediately.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 171

NOTES

• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!

SUMMARY

Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show, AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can deliver better awareness and engagement at a lower cost. AJ also covers the latest LinkedIn Ads updates, including campaign naming changes, new thought leader ad capabilities, personalized lead gen forms, and dynamic UTM parameters. If you're running LinkedIn ads and want to make every dollar work harder, this is an episode you won't want to miss.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 170

NOTES

• Connect with Resty Concepcion on LinkedIn, the podcast editor that we love! Check out his video editing skills.
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!

SUMMARY

In this week's episode of The LinkedIn Ads Show, AJ Wilcox introduces CPRM (Cost Per Retargetable Member)—a powerful new metric for measuring how efficiently your LinkedIn ads build high-quality retargeting audiences. Learn how to calculate CPRM, compare the true performance of video, thought leader, document, and static ads, and use this insight to create lower-cost, higher-converting multi-stage funnels. AJ also covers the latest LinkedIn Ads updates, including device targeting, dynamic UTM parameters for lead gen forms, granular company size targeting, new video optimization options for thought leader ads, and other platform improvements that every B2B advertiser should know about. If you're looking to improve campaign efficiency and generate more qualified pipeline from LinkedIn Ads, this is an episode you won't want to miss.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 169

NOTES

• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
• Subscribe/Rate/Review
• Contact us with any questions, suggestions, or corrections!

SUMMARY

In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the audience, sender, subject line, and content are identical. He breaks down the data, shares LinkedIn's official explanations, explores possible causes behind the performance gap, and explains why the promised benefits of Conversation Ads may not outweigh the hidden costs. If you're running Sponsored Messaging campaigns on LinkedIn and want to maximize conversions while reducing wasted spend, this is an episode you won't want to miss.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 168

Notes

• Connect with Ruby on LinkedIn
• Download the reports filled with executive thought leadership gold!
• Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen.

Transcript

For the full show transcript, see the show notes page here: Episode 167

Show Resources

• Jack Caspino's LinkedIn profile - follow and connect!
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We also kick things off with important LinkedIn platform updates you need to know—recent delivery issues with manual bidding, ad personalization, multi-format campaigns, dwell time changes, and the new campaign/ad set naming. Listen to learn how to see your own enriched match rates in action.

Transcript

For the full show transcript, see the show notes page here: Episode 166

Show Resources

• Jenn Moy's LinkedIn profile - follow and connect!
• Jackie Morris' LinkedIn profile - follow and connect!
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn's Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn's unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you're ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won't want to miss this conversation.

Transcript

For the full show transcript, see the show notes page here: Episode 165

Show Resources

• Coupon Code to save money on http://shape.io/: B2
• Bidding/Budgeting Episode
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Struggling to keep your LinkedIn Ads budget on track all month long? You're not alone—this week on The LinkedIn Ads Show, host AJ Wilcox dives deep into the tricky world of pacing your ad spend. From the pitfalls of daily budgets and lifetime caps to the tools and strategies that actually work, this episode is packed with expert insights to help you avoid overspending and take full control of your LinkedIn Ads campaigns. Whether you're managing budgets manually or looking for automation that actually delivers, you won't want to miss this one.

Show Transcript

For the full show transcript, see the show notes page here: Episode 164

Show Resources

• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Ever feel like you're wasting LinkedIn Ads budget reaching the wrong company sizes? In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into one of the platform's most powerful — and misunderstood — targeting facets: company size. Learn how LinkedIn determines company size, the hidden pitfalls of inclusion vs. exclusion targeting, and why over half of LinkedIn's users may not be targetable by size at all. Whether you're going after SMBs or enterprises, you'll discover practical strategies (including a game-changing micro-segmentation tip) to make sure your ads reach the right audience — and avoid costly mistakes.

Transcript

For the full show transcript, see the show notes page here: Episode 163

Show Resources

• Reach out to Ian Nelson on LinkedIn
• Ian's Website
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your LinkedIn presence and fill your calendar with qualified leads, this is one episode you can't afford to miss.

Show Transcript

For the full show transcript, see the show notes page here: Episode 162

Show Resources

• Connect with Gina Kleiner on LinkedIn
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, or corrections

Summary

AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns.

Show Transcript

For the full show transcript, see the show notes page here: Episode 161

Show Resources:

• Amazing video ads performance with Chandler Quintin
• Chandler Quintin on LinkedIn or https://funb2bads.com
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Subscribe
• Rate/Review
• Contact us with any questions, suggestions, or corrections

Summary:

In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms vertical (9:16) and square (1:1) in view rate, completion rate, and cost efficiency—by as much as 2x to 4x.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 160

Show Resources:

Here are the resources we covered in this episode:

• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Email us with any questions, suggestions, or corrections!

Summary:

In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn's newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement.

Key Takeaways:

•

Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent.

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Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can't be drilled down to specific campaigns or ads—only grouped by funnel stages.

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AI-Driven Company & Member Insights – The tool uses behavioral data to show which companies and job roles are progressing through your funnel, offering high-level targeting intelligence.

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CRM Integration Unlocks Revenue Attribution – If connected, the tool shows lead progression through to closed-won, giving a more complete picture of business impact.

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Top Performer Logic = Volume, Not Efficiency – LinkedIn defines "top" as highest volume of key results, not best cost-efficiency, which can mislead performance conclusions.

Next Steps:

•

Check if you have access: In Campaign Manager, look for "Measurement" in the left-hand nav. If it replaced "Analyze," you've got it.

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Explore and experiment: Play with filters, toggle between individual and company views, and test different funnel stages for insights.

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Connect your CRM: Unlock deeper revenue and sales performance insights.

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Give feedback to LinkedIn: Share what's useful and what you'd like improved. The tool is still early in development.

•

Join the LinkedIn Ads Fanatics community: To learn how other advertisers are using the tool and swap strategies, visit fanatics.b2linked.com.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 159

Show Resources: Here are the resources we covered in this episode:

• Watch this episode
• Connect with Adam Robinson on LinkedIn
• Get RB2B! It's Free!
• Sam McKenna's case study using LinkedIn Ads w/ RB2B
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Email us with any questions, suggestions, or corrections!

Summary:

In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of https://rb2b.com, to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their LinkedIn Ads strategy.

Adam shares how RB2B helps marketers identify individual website visitors—complete with LinkedIn profiles, emails, and more—and how this signal can be used for lead generation, retargeting, and enhanced CRM workflows. Together, AJ and Adam walk through a real case study where just $200 in LinkedIn ad spend drove a 1,478% spike in traffic and real pipeline results.

The episode also takes a valuable detour into organic content and personal branding, offering gold-level insight on how to find your voice on LinkedIn, what makes a "banger" post, and why authenticity trumps polish.

Key Takeaways:

• Visitor identification is a powerful signal—not a silver bullet Knowing exactly who is on your site gives your sales and marketing teams an edge—but it needs to be used thoughtfully and with context.
• Use CRM integration to turn raw identity into smart outreach When integrated with tools like HubSpot or Salesforce, visitor identity can trigger customized workflows based on your defined ICP and buyer journey stage.
• Thought leadership ads can drive high-impact, low-cost traffic Combine high-performing organic posts with paid amplification, and use tools like RB2B to retarget visitors across channels—even without cookies.

Final Thoughts + Call to Action

AJ wraps up by urging listeners to get RB2B's free plan installed on their site immediately, emphasizing how it helps verify targeting, improve retargeting, and amplify the effectiveness of every marketing channel. Adam shares his excitement about expanding RB2B's integrations and his journey toward building a conscious, bootstrap-powered SaaS brand.

Check out RB2B.com, connect with Adam Robinson on LinkedIn, and don't forget to join the LinkedIn Ads Fanatics Community for advanced training and support. As always, AJ invites listeners to leave a review, subscribe, and send in their questions or voice messages.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 158

Show Resources:

Here are the resources we covered in the episode:

• Here's the Startup Benchmarks Report from the episode, free
• Connect with Ruby on LinkedIn
• Slides that Ruby referenced
• Follow Kacie Jenkins on LinkedIn
• Follow Betty Mok on LinkedIn
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Contact us at Podcast@B2Linked.com with any questions, suggestions, or corrections!
• Rate/Review: a great, no-cost way to support us

Summary: The Power of Benchmarks in LinkedIn Advertising & Sales

In this episode of The LinkedIn Ads Show, host AJ Wilcox welcomes Ruby James from LinkedIn to discuss one of the most valuable benchmark reports available for B2B startups—Growth Benchmarks for Scaling B2B Startups. Unlike traditional benchmarks that focus solely on marketing performance, this report integrates both marketing and sales metrics, offering a holistic view of what success looks like for startups.

Key Takeaways:

•

The Evolution of Measurement in B2B Marketing

• The top-performing startups are measuring marketing success beyond lead generation, focusing on sales metrics like meetings booked, opportunities created, and revenue closed.
• Sales and marketing are increasingly aligned, with some companies merging them into a single "Revenue Team" to eliminate attribution battles.

•

The Growing Impact of Executive Thought Leadership

• Startups that integrate executive and industry thought leadership into their content strategy see higher engagement rates and stronger conversion rates through the funnel.
• Data shows that retargeting audiences who saw thought leadership ads converted 45% more frequently than those who only saw traditional brand ads.
• Low-lift, high-impact content (such as quick takes from executives) performs better than highly produced videos.

•

The Shift to an ABM (Account-Based Marketing) Strategy

• Early-stage startups have increased ABM adoption by 30% in just two years.
• More companies are leveraging LinkedIn's ABM tools, dynamically integrating CRM data and intent signals from platforms like G2 to refine their targeting.
• Successful startups focus on pipeline acceleration campaigns, ensuring they engage buying committees throughout the entire sales cycle.

•

Reimagining the B2B Funnel

• The traditional marketing funnel is outdated, and leading companies are shifting to an "in-market vs. out-of-market" approach (based on LinkedIn's 95-5 rule).
• Companies that engage early in the buyer's journey (before prospects enter the market) are more likely to be on their final shortlist when they're ready to buy.

•

The "Measurement Gold Rush"

• Startups are investing in advanced measurement solutions (e.g., HockeyStack, Factors AI, Dreamdata) to track multi-touch attribution and incrementality.
• The mindset is shifting to accepting that not everything can be perfectly measured and prioritizing longer time horizons for campaign evaluation.

Final Thoughts & Call to Action

• The full benchmark report is available in the show notes, and listeners are encouraged to read along.
• Ruby invites listeners to connect with her on LinkedIn for more insights and upcoming research.
• AJ encourages LinkedIn Ads fanatics to check out the LinkedIn Ads Fanatics community for exclusive content, courses, and coaching.

This episode provides game-changing insights into LinkedIn advertising and B2B marketing strategy, especially for startups looking to scale efficiently while ensuring sales and marketing are aligned.

Want more insights? Join the LinkedIn Ads Fanatics community at https://fanatics.b2linked.com/.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 157

Show Resources:

Here were the resources we covered in the episode:

Our last deep-dive analysis on holiday traffic from 2022's holidays

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

Contact us at Podcast@B2Linked.com with any questions, suggestions, or corrections!

A great, no-cost way to support us: Rate/Review

Summary: Should You Pause LinkedIn Ads Over the Holidays?

In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn's recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up.

Key Findings:

• Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity.
• Click-through rates saw slight improvements but not enough to justify higher costs.
• Cost per lead increased significantly, making conversions more expensive.
• Thought leader ads and video ads performed better, especially in the period between Christmas and New Year's.
• Thanksgiving had the best overall performance, while New Year's saw the highest video engagement.

Takeaways & Recommendations:

• Pause single image ads and conversation ads on holidays—they generally performed worse.
• Resume conversation ads immediately after holidays to capitalize on higher engagement.
• Keep video and thought leader ads running—they showed strong performance.
• Be mindful of bidding strategy—manual CPC bidding helped maintain cost efficiency.

AJ's final verdict? Unless you're running video or thought leader ads, pausing your LinkedIn campaigns over the holidays is likely the smarter move.

Want more insights? Join the LinkedIn Ads Fanatics community at https://fanatics.b2linked.com/.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 156

Show Resources:

Here were the resources we covered in the episode:

Ian Nelson on LinkedIn

Block Lists for Right Rail Ads

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

Join LinkedIn Ads Fanatics community for access to all our courses

Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn's Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution and campaign insights for B2B marketers.

Key Discussion Points:

•

The Evolution of LinkedIn Ads:

• LinkedIn Ads historically faced criticism for being expensive and underdeveloped compared to competitors.
• Recent years have seen exponential growth in platform adoption as B2B marketers recognize the unmatched targeting and traffic quality LinkedIn offers.
• LinkedIn's investment in advanced measurement tools is a game-changer, aiming to prove the platform's value beyond cost.

•

Introducing the Measurement Insights Tool:

• Overview: LinkedIn is rolling out a new tool called the Measurement Insights Tool, accessible via the "Measurement" tab in Campaign Manager.
• Stages: The tool organizes data into funnel stages—Awareness, Consideration, Conversion, and Revenue—based on campaign objectives and CRM integration.

•

Features and Insights:

• Performance Chart: Visualizes campaign performance metrics (e.g., impressions, clicks, cost per click, leads) over time.
• Company Funnel Analysis: Tracks companies through funnel stages based on engagement and CRM data.
• Top Performing Audiences: Identifies high-performing audience segments by seniority, job function, location, and company size.
• Top Performing Ads and Campaigns: Highlights ads and campaigns generating the highest results for specific objectives, though efficiency metrics are not prioritized.

•

Advanced Attribution:

• LinkedIn analyzes the last 50 touchpoints (impressions and clicks) per member, allocating credit for conversions across funnel stages.
• The tool relies on LinkedIn-specific attribution models but encourages comparison with external attribution systems.

•

Opportunities and Limitations:

• While the tool offers valuable high-level insights, it lacks the ability to drill down into specific campaigns or ads for deeper analysis.
• It's a strong starting point but requires further refinement to become more actionable for advertisers.

Why You Should Listen:

• Learn how to leverage the new Measurement Insights Tool to improve campaign strategy and attribution.
• Discover how LinkedIn's advancements in AI-driven reporting are shaping the future of B2B advertising.
• Gain practical tips for integrating LinkedIn Ads data with your overall marketing strategy.

Call to Action:

• Join the LinkedIn Ads Fanatics Community to connect with top advertisers, access courses, and participate in weekly group calls with AJ.
• Share your feedback on the Measurement Insights Tool with LinkedIn reps to help shape its development.

Connect and Contribute:

• Submit questions, feedback, or reviews via LinkedIn or email at podcast@B2Linked.com. Attach a voice recording to be featured on the show!

This episode is great for those who want to understand LinkedIn's newest measurement tools and how they can help you maximize your LinkedIn Ads investment.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 155