Market Folks

Market Folks is a podcast about the people and businesses that move-makers, merchants, growers, artists, collectors, and entrepreneurs who build their businesses beyond traditional storefronts. We explore the stories behind the setup and breakdown, the travel, the early mornings, the unpredictable days, and the communities that form around markets, fairs, pop-ups, and events.

At its heart, Market Folks is about the people behind these businesses: how they started, what keeps them going, what they’ve learned along the way, and the parts of the journey customers rarely get to see.

Episodes: 1
Typical length: 43 min
On air since: 2026
Latest episode: 1 week ago

Episodes

1 episode, newest first

Sheryl Roberts: From Fashion Model to Luxury Vintage Reseller

Season 1, Episode 1

Show notes

How does a runway-ready model turn a lifelong love of thrifting into a luxury vintage business? Sheryl Roberts built hers well beyond the storefront.

In this first episode of Market Folks, Elma sits down with Sheryl to trace her path from being discovered as a model in Texas to walking for some of the biggest brands in fashion. Through it all, Sheryl had a bold personal style that never fit the mold. That style led her to thrifting, collecting vintage, and selling her finds at markets, in stores, and at shows across the country.

Follow Sheryl at @indigostylevintage and see more of her work at https://www.indigostylevintage.com.

Oct 26, 2026 43 min