Marketing Brew Weekly

This is a safe space to admit you’ve purchased something from the TikTok Shop. In fact, the numbers are only rising. We’re looking at the legitimacy of products available to buy on TikTok Shop, the brands getting in on the action, and where the platform could be heading in the future.

00:00: Intro

00:55: What we’ve bought on TikTok Shop

02:15: The evolution of TikTok Shop

05:15: The platform is primed to sell

07:00: Education and awareness of products

11:15: Name brands joining the platform

13:00: Innovative ways to promote products

17:00: Live sellers on the app

20:20: Downsides to being on TikTok Shop

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame for the way they implemented world-building, generated buzz on forums, and ultimately, got us into our seats at the theater.

00:00: Intro

02:45: Blair Witch Project

10:10: Longlegs

16:00: Backrooms

21:00: Smile

25:00: Obsession

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you through the steps to take to decide if and when your brand needs to say “We’re sorry” (and yes, you need to use those exact words), or if you should just sit this one out in an attempt to not make it worse.

00:00: Intro

02:30: Does your brand need to apologize?

07:15: When to skip an apology

11:00: The elements for a good apology

14:15: Does the platform for an apology matter

18:35: An apology as an overreaction

24:40: What to avoid in apologies

27:40: Questions to ask before issuing an apology

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!

00:00: Intro

02:05: What makes good brand merch

09:00: Love It or Landfill: Walmart Rotisserie Chicken purse

14:00: Patagonia zip ups

16:30: Whole Foods x FishWife tote bag

18:30: Cosmopolitan yogurt

20:00: Chili’s x Tecova’s Booth Boots

22:40: Pizza Hut lamp bucket hat

23:55: McDonald’s charging buddy

25:40: Starbucks tumblers

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future.

00:00: Intro

02:28: Do companies need a full time CMO

12:30: Can CMOs withstand pressure from AI

22:10: CMO title is getting a rebrand

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.

00:00: Intro

02:28: A brief history of mascots

06:15: Quaker Oats

08:05: Duolingo

10:35: State Farm

12:40: Liberty Mutual

14:35: Aunt Jemima

16:00: McDonald’s

18:20: Tony the Tiger

20:25: Jack in the Box

22:15: Ellie the Elephant

24:10: Pop Tart Man

26:00: Smokey the Bear

27:20: InfoSys Yeti

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Have a question for us? Send an email to mkbw@morningbrew.com

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.

00:00: Intro

02:10: Fashion and merch collabs

06:00: Original longform content

11:20: Fan activations

15:00: Athlete partnerships and NIL

16:50: Flag football

19:00: Social appearances

21:00: Coach content

24:00: Football podcasts

25:30: WAGs partnerships

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.

00:00: Intro

01:30: The evolution of brand trips

05:20: The infamous Tarte trip

13:45: Cocokind appealing to regular consumers

19:30: Waterboy mixes customers and influencers

22:00: OpenAI’s first brand trip met with backlash

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.

00:00: Intro

02:00: Did the Wendy’s Twitter account start this trend

04:30: Brands being summoned vs. randomly jumping in

06:00: PF Chang’s cake adventure

08:00: When commenting goes wrong

11:00: BetterHelp’s commenting strategy

15:00: What is the Empire State Building’s strategy

16:00: When brands go after other brands

19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch

This episode is presented by Roku Ads Manager. For more, use code BREW5K at http://advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?

00:00: Intro

01:15: Brands venturing into Substack

02:43: How this differs from email marketing

07:20: Making newsletters valuable

08:30: A person vs. a brand writing

12:00: Which brands should be on the platform

16:10: The days of the brand magazines

19:00: Not a place for AI

20:00: Brands we do and do not want to see on the platform

This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.

00:00: Intro

01:30: Difference between a pop-up and a stunt

04:30: What is the point of a pop-up

08:30: Using social to tell the story of your pop-up

14:00: Are we at pop-up fatigue

16:20: What physical merch do people get

18:30: Pop-up or pop down: Beis carwash

22:40: The Real Real’s Canal Street installation

26:20: Bloom’s interactive pop-up

This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.

00:00: Intro

02:00: Why do brands change their logos

04:40: Risks of changing logos

08:40: Levi’s World Cup logo change

12:50: Spotify’s disco ball

16:40: Mountain Dew

20:15: Gap’s 2009 rebrand fail

22:30: Hopping on the Taylor Swift brand

25:00: Brands being cringe in the comments

28:00: Which brands could use a logo update

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?

00:00: Intro

00:40: Examples of creators with C-suite titles

02:15: The difference between real and made up titles

04:00: Does the audience care if it’s a real job

08:15: Why is the title necessary

11:45: Not all execs are creators

14:00: How are the creators actually involved

16:45: Celebrities with special titles

18:40: The relationship creators have with brands

21:30: Authenticity of partnerships

22:20: The risks to consider

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.

00:00: Intro

02:35: Microdramas are inexpensive

05:10: Made for different platforms

11:40: Is the goal for completion or consumption

14:00: Brands as entertainment companies

16:50: Is it for every brand

21:00: How is AI being used for this purpose

This episode is brought to you by Paramount Ads Manager. For more information, visit http://paramountadsmanager.com

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach?

00:00: Intro

03:00: New poll reveals consumers’ annoyance with AI

06:20: Exploring the bubble

08:40: Is all AI just AI slop

10:15: Perception of AI ads

15:00: Brands avoiding AI are generating good will

16:50: Is it ok to use AI for idea generation

19:30: Being the first to use it vs using it well

20:00: REI ads on Meta’s platforms

22:00: Is AI actually efficient

23:00: Requirements to disclose AI use

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Watch Marketing Brew Weekly on YouTube:

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Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit http://megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal?

00:00: Intro

01:55: Food brands embracing affordability marketing

03:00: Non food brands doing the same

05:20: Risking a lack of genuine feelings

07:00: Can brands implement long-term strategies

08:50: Relative to your competitor strategy

13:00: Importance of rewards programs

16:00: Marketing in the k-shaped economy

18:20: How much should brands address affordability

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.

00:00: Intro

02:45: How brands approached America 250

05:30: What do brands normally do for July 4

06:30: Brands celebrating their own anniversaries

10:15: How do global brands tap into this moment

13:00: Can brands look toward the future

15:30: Tapping into unity

17:00: Brands have to respond and create culture

19:10: Can a brand sit out America 250

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event.

00:00: Intro

01:50: Offline is the new online

04:50: Experiential at Cannes

06:40: Creators are the new A-listers

11:00: B2B marketers want to work with creators

12:35: Move over Millennials, it’s about Gen Z now

16:50: AI discussions at the festival

22:00: Winning campaigns

24:30: What we’d do differently next year

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers.

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations.

00:00: Intro

02:50: When did the Pride pullback begin

06:00: Brands need to be clear in their own values

09:00: How companies have shifted support in presence and financials

13:20: Pride merch collections

16:00: Appealing to Gen Z

19:00: Can Pride marketing make a comeback

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

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Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit http://megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.