Master The Media

Is every brand partnership worth saying yes to, especially when your time and reputation are on the line? In this episode of the Master the Media Podcast, Amy Gorin takes you behind the scenes of a recent sponsored content opportunity with Swanson Vitamins at the Food & Nutrition Conference & Expo (FNCE). She shares the questions she asks herself before agreeing to work with a brand, from making sure the company aligns with her values to deciding whether the time and effort are truly worth it. Amy also talks about handling partnerships with competing brands, staying focused on business goals, and knowing when an opportunity is the right fit. If you've ever wondered whether to accept a brand deal or politely pass, this episode will help you make that decision with more confidence.

Join Amy’s free masterclass on November 18, 2026 on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/

Amy’s Instagram: https://www.instagram.com/amydgorin/
Master the Media Instagram: https://www.instagram.com/masterthemedia/

Episode highlights:
(0:00) Intro
(01:18) Behind the scenes at FNCE
(01:52) Why Amy doesn't say yes to every sponsorship
(02:31) What to look for in a brand before partnering
(03:21) How brand deals can affect your business priorities
(04:33) Is the sponsorship worth your time?
(06:20) Making sure sponsored content fits your audience
(07:03) What to consider when working with competing brands
(08:02) When it's okay to partner with similar brands
(09:51) Why Amy ultimately said yes to this opportunity
(10:18) Ways to learn more about brand partnerships
(10:50) Where to meet the Master the Media team next
(11:28) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What do you do when your dream wedding comes with a major storm, vendor drama, and a trip to urgent care? In this episode of Master the Media, Amy Gorin shares the story of finally celebrating her wedding with family and friends, six years after getting married over Zoom during COVID. From planning a $100K backyard wedding in just three months to handling last-minute problems, Amy opens up about the things that went wrong, the people who saved the day, and the moments that made it all worth it. She also shares how she saved money on catering, secured thousands of dollars in brand sponsorships, and learned a few important lessons about customer service. Most of all, this episode is a reminder that things don't have to go perfectly to be wonderful.

Join Amy’s free masterclass on November 18, 2026, on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(01:22) How a COVID wedding turned into a six-year wait for a real celebration
(04:25) Planning a backyard wedding in just three months
(07:00) The storm that nearly ruined the wedding plans
(11:17) Vow renewal ceremony and the friends who saved the day
(12:23) Vendor nightmares and what businesses can learn from them
(19:30) Saving money on wedding food and catering
(22:19) Getting $50K to $60K in wedding brand sponsorships
(26:17) The amazing vendors who made the wedding special
(27:29) Breaking a foot on the dance floor and choosing to enjoy the night anyway
(32:04) Life lessons on resilience, positivity, and handling difficult situations
(34:33) Another unexpected challenge and Amy's problem-solving mindset
(36:04) Upcoming episode: How to get brand sponsorships for your events
(37:59) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever come home from a conference feeling like you need a whole week to recover? Between meeting new people, attending events, and making the most of every opportunity, conference season can be exciting but also pretty exhausting. In this episode of the Master the Media Podcast, Amy Gorin shares what's helped her stay energized through busy conferences like FNCE and ACLM. She talks about why she prefers having her own hotel room, how she makes time for massages and a little self-care, and why she's learned to stop saying yes to every invitation. Amy also shares her go-to tips for eating well, staying hydrated, and giving herself time to recharge before heading home. If you've ever struggled to keep up with a packed conference schedule, this episode is full of practical ideas to help you enjoy the experience without running yourself into the ground.

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/

Episode highlights:
(0:00) Intro
(01:28) Why protecting your energy during conference season matters
(04:51) Why Amy prefers having her own hotel room
(07:10) Making time for massages and self-care
(09:53) Planning your schedule without overcommitting
(10:33) Choosing networking opportunities that matter most
(11:42) Giving yourself an extra day to rest before heading home
(13:19) Eating well and staying hydrated during conferences
(15:33) Connecting with Master the Media at FNCE
(16:04) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Want to work with brands but aren't sure how to get started or what to charge? In this episode of the Master the Media Podcast, Amy Gorin shares a recording of a live coaching session where she answers real questions about landing paid brand partnerships. She talks about how sponsored TV segments work, where to find the right brand contacts, and what to say when reaching out to companies you'd love to work with. You'll also hear tips on making connections at conferences, finding your niche, and following up with brands without feeling pushy. Plus, Amy explains why you don't need thousands of social media followers to land great opportunities. From webinars and podcasts to blogs and TV appearances, there are plenty of ways to put your expertise to work and get paid for it.

Watch this free Masterclass on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(03:16) Getting paid for sponsored TV segments
(08:01) Finding a niche that fits your experience and interests
(11:49) Making connections with brands at trade shows
(15:38) Finding the right people to contact at brands
(19:56) Getting clear on your niche and target audience
(26:24) Making the most of networking opportunities at conferences
(31:32) Coming up with brand pitch ideas that stand out
(37:33) Working with brands through blogs and podcasts
(41:36) Following up and staying in touch with brand contacts
(46:48) Exploring Substack as another way to earn income
(53:05) Landing brand partnerships without a big social media following
(58:00) Writing specific pitches that brands actually want to hear
(1:00:19) What working on brand partnerships looks like day to day
(1:02:19) Yes or No to free partnerships
(1:06:21) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Want to make the most of every brand connection you make at FNCE? In this episode of the Master the Media Podcast, Amy Gorin shares her best tips for meeting brands, making a great first impression, and turning quick conference conversations into real opportunities. She walks through how to plan your time on the expo floor, what to say when you introduce yourself, and why you do not need to pitch your entire idea right away. Amy also talks about the value of taking notes, bringing a physical business card, and following up after everyone has had time to recover from the conference. You’ll also hear how meals, smaller events, and simple social media support can help you build stronger relationships with brands you genuinely like and want to work with.

Watch this free Masterclass on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:37) Why FNCE is such a great place to connect with brands
(2:20) How to plan your expo floor strategy
(3:19) Setting up meetings and finding the right contacts
(4:49) How to make a strong and memorable first impression
(5:14) What to say in your elevator pitch
(6:05) What to include on your business card
(7:13) When and how to follow up after FNCE
(8:00) Using meals and one-on-one time to build relationships
(8:42) Making the most of brand-sponsored events
(10:01) The biggest networking takeaways to remember
(11:36) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if getting sponsors for your event wasn’t about asking brands for money or filling gift bags with free stuff? In this episode, Amy Gorin chats with Suzanne Castle about what can happen when you approach sponsorships as real relationships. Suzanne shares how she grew her event sponsorships to around $40,000 by getting curious about what brands actually need and finding creative ways to help them connect with her audience. From golden-ticket giveaways and coffee napkins to restroom refresh bars, stage naming rights, and “speakerships,” they share plenty of ideas you can borrow for your own events. They also get candid about choosing the right partners, knowing when to say no, and why a thoughtful introduction or unexpected extra can mean more to a sponsor than another logo on a banner.

Suzanne Castle is a speaker, business strategist, and self-described modern fairy godmother of business who helps high-achieving women trade grind for glow. As the creator of The Sparkle Factor, she combines strategy, stagecraft, and neuroscience to help leaders make stronger decisions and become more captivating communicators.

With a background in professional entertainment, Suzanne brings her stage experience to keynotes, coaching, retreats, and events around the world. She is also the creator and host of The Sparkle Sesh, a women-focused talk show, and the creator of VERVE, a multi-day event built around meaningful experiences, creative partnerships, and lasting business relationships.

Connect with Suzanne:
Website: https://suzannecastle.com/

Watch this free Masterclass on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:51) How to run a successful sponsored event
(5:59) Suzanne’s approach to event sponsorships
(7:35) Growing event sponsorship revenue to around $40,000
(8:10) Why sponsor conversations should start with brand goals
(11:57) Creative sponsorship ideas beyond logos and swag bags
(16:08) How early to approach brands for event sponsorships
(19:47) Over-delivering with sponsor photos, content, and exposure
(22:35) Creating valuable strategic introductions for sponsors
(25:53) Using “speakerships” as a unique sponsorship opportunity
(31:47) Protecting your reputation by choosing the right brand partners
(36:16) Why you should be braver with your sponsorship asks
(37:25) Where to find Suzanne
(38:22) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What does it really look like to build a media career that lasts for decades? In this episode, Amy sits down with Keri Glassman for a candid conversation about what she’s learned over 25 years in nutrition, media, private practice, and entrepreneurship. Keri shares how brand partnerships have changed, why you don’t need a huge following to bring value, and how health professionals can get creative with social media, newsletters, events, and UGC. She also talks openly about turning down big opportunities that didn’t feel right, raising kids while growing a business, dealing with rejection, and moving forward when things don’t work out as planned. It’s an encouraging conversation about staying true to your values, trusting your path, and building a career that actually feels like you.

Keri Glassman, MS, RD, CDN, is a registered dietitian, nutrition expert, author, entrepreneur, and founder and CEO of Nutritious Life and The Nutritious Life Studio. For more than two decades, she has built a career that spans private practice, national media, books, brand partnerships, and education, all with a focus on making healthy living feel practical and realistic.

Keri has appeared on national programs including the Today Show and Good Morning America, contributed to Women’s Health, and authored several nutrition books. Today, she spends much of her time educating and mentoring nutrition and wellness professionals through The Nutritious Life Studio, while continuing to share her approachable philosophy on food, sleep, movement, stress, hydration, and self-care.

Connect with Keri:
Website: https://nutritiouslife.com/
Instagram: https://www.instagram.com/keriglassman/

Watch the replay of this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships: https://masterthemedia.co/replay/

Episode highlights:
(0:00) Intro
(1:56) Keri’s 25-year journey in nutrition and media
(6:13) How her certification program came to life
(9:34) How brand partnerships have changed
(13:12) What to consider before saying yes to a brand deal
(14:22) Turning down a major partnership that didn’t feel right
(17:31) New ways to work with brands today
(20:50) Why your email list can be a powerful asset
(23:06) Why engagement matters more than follower count
(24:25) Creative brand partnership and event ideas
(30:24) UGC, whitelisting, and content usage fees
(34:49) Juggling business, media, and family life
(43:48) Rejection, failure, and lessons learned along the way
(48:21) Staying true to your work and your community
(49:37) Where to connect with Keri Glassman
(50:01) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can you really make meaningful money from media and brand work without having a huge social media following? In this episode, Amy Gorin talks with registered dietitian Jacqueline Gomes about how she built a media career alongside her nutrition work and eventually earned more than $32,000 from brand partnerships in one year. Jackie shares what it was like to keep pitching when nothing seemed to be happening, how one opportunity led to more, and why some of her best partnerships had nothing to do with being an influencer. They also talk about monthly retainers, knowing your worth, reading contracts carefully, protecting your name and likeness, and saying no to work that does not feel like the right fit. Jackie’s story is a great reminder that consistency, confidence, and putting yourself out there really can pay off.

Jacqueline Gomes, RD, MBA, is a registered dietitian, weight-loss and wellness expert, media spokesperson, and published author with nearly 20 years of experience in nutrition. She helps people build realistic, sustainable habits around food and health without relying on overly restrictive diets. Jacqueline has appeared on Fox, NBC, and News 12 and has been featured as a nutrition expert in outlets including Martha Stewart, Health.com, Parade, Real Simple, EatingWell, and Everyday Health. Her research has also been published in peer-reviewed nutrition journals.

Connect with Jackie:
Instagram: https://www.instagram.com/jacquelinegomes.nutrition/

Watch this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships:
http://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(2:45) Jackie’s path from traditional dietitian work into media
(4:40) What happened after she joined Master the Media
(5:18) Staying consistent when outreach feels like it is going nowhere
(7:24) How one partnership became a long-term opportunity
(8:39) Why you do not need a huge social media following
(13:06) How monthly retainer partnerships work
(16:04) How Jackie made more than $32,000 from brands in one year
(17:41) Deciding to leave her corporate job
(20:59) Knowing what to charge and when to walk away
(24:23) What to look for in brand contracts
(27:57) Choosing partnerships that actually feel right
(35:21) Jackie’s advice for anyone who wants to work with brands
(36:38) Where to find Jackie
(37:25) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if growing your Instagram didn’t require spending hours filming polished videos or chasing every new trend? In this episode of Master of the Media, Amy Gorin sits down with nurse practitioner and PlantedRx founder Allison Christel, who grew her Instagram from just a few hundred followers to nearly 46,000 in only a few months. Allison shares the simple experiments that helped her figure out what her audience truly cared about, including low-cost ads, Trial Reels, strong hooks, and personal storytelling. She also opens up about the post that changed everything, how Instagram helped her build an email list of 10,000 people, and how showing up consistently led to her first dream brand partnership. If social media has ever felt overwhelming, Allison’s story is a refreshing reminder that simple, helpful content can make a big impact.

Allison Christel, MSN, FNP-C, is a board-certified family nurse practitioner, plant-based nutrition educator, and founder of PlantedRx. With more than a decade of experience in healthcare, Allison focuses on lifestyle medicine, metabolic health, and helping women better understand insulin resistance. After being diagnosed with insulin resistance herself at age 25, she turned to research and plant-based nutrition, an experience that shaped the work she does today.

Through PlantedRx, Allison teaches an approachable, “add, don’t restrict” approach centered on fiber-rich whole plant foods. She is also the creator of the M.I.L.F. Method, Moms In Love With Fiber, which helps make healthy eating feel practical for busy women and families. Her health expertise has been featured in outlets including Yahoo Health, GB News, and The Food Institute.

Connect with Allison:
Website: https://www.plantedrx.com/
Instagram: https://www.instagram.com/plantedrx/

Watch this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships:
http://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:40) Allison’s incredible Instagram growth story
(5:15) The “MILF Method” and making fiber approachable
(8:19) How Allison began growing her Instagram
(13:16) The personal insulin resistance post that changed her growth
(19:08) How social media helped lead to her first brand partnership
(24:00) How much Allison actually spent on Instagram ads
(26:27) The Reel that reached 1.2 million views
(27:31) Creating her 28-day insulin resistance program
(30:22) Turning Instagram followers into email subscribers
(35:22) Building interest in her masterclass and program
(38:33) Keeping Instagram content simple and sustainable
(41:24) Where to connect with Allison and PlantedRx
(42:13) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Do you really need thousands of followers, media features, or years of experience before a brand will want to work with you? In this episode, Amy Gorin clears up some of the biggest myths that can hold healthcare professionals back from pursuing brand partnerships.

She shares why your expertise and credentials can matter much more than the size of your social media audience, plus several ways to work with brands without constantly posting online or being on camera. You’ll also hear real examples of healthcare professionals landing valuable partnerships with small audiences and little brand experience. If you’ve been telling yourself you’re “not ready yet,” this episode may help you see just how many opportunities are already within reach.

Enroll in the Master the Media Training & Certification Program: https://masterthemedia.co/course/

Episode highlights:
(0:00) Intro
(1:21) Why you don’t need a big social media following
(2:30) Creating content brands can use on their own channels
(4:31) Ways to work with brands behind the scenes
(6:03) Real examples of brand deals with small audiences
(7:32) Why media experience isn’t required
(10:11) Starting brand work without previous experience
(12:19) Why introverts can still thrive in brand partnerships
(12:40) How little time some brand projects can take
(13:12) Master of the Media enrollment details and bonuses
(14:51) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if you could earn six figures from brand partnerships without juggling dozens of brands at once? In this episode of the Master the Media Podcast, Amy Gorin shares how creators and healthcare experts can build fewer, stronger brand relationships that lead to bigger opportunities and more income. She explains why working with just one to three well-matched brands can be more powerful than saying yes to every offer. You’ll learn how to over-deliver, add bonus value, and bundle services like social posts, email campaigns, podcasts, TV segments, and website content into larger partnerships. Amy also shares why brands value loyalty and how thinking about a brand’s bigger goals can help turn a single project into a $20,000, $50,000, or even $100,000 relationship.

Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:21) Building long-term, high-paying brand partnerships
(2:08) How many brands you should work with at once
(3:26) Why underselling and over-delivering builds loyalty
(4:43) How bundling multiple services increases partnership value
(6:47) Why too many sponsorships can hurt your credibility
(7:50) Pitching strategic partnerships instead of random services
(8:18) Turning sponsored TV segments into larger brand packages
(9:11) Creative deliverables brands may not think to request
(10:53) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Have you ever wondered what it actually takes to go from taking a few local media opportunities to working with major brands? In this episode of the Master the Media Podcast, Amy Gorin talks with sports dietitian and entrepreneur Umo Callins about how her media career grew over time. Umo shares how she got her start with local TV and radio, why she decided to pursue brand partnerships more seriously, and what she has learned from working both on camera and behind the scenes. She also talks about the value of media training, how brand work has helped grow her businesses, and the income potential that can come with these opportunities. Most of all, Umo encourages dietitians and other health professionals to figure out what they are good at, start where they are, and give media a try.

Umo Callins is a board-certified sports dietitian and fitness coach with over 15 years of experience working with athletes, teams, and active individuals. She is the co-owner of 180Physique Athletics, a sports performance facility, and the founder and CEO of Well Rooted Health and Nutrition, a group practice offering individualized and corporate nutrition services. She specializes in bridging the gap between performance nutrition and everyday wellness, and is a media dietitian and brand spokesperson featured on TV, radio, and in digital media. As a mom of three, she brings a grounded, real-world perspective to how nutrition fits into busy, active lives.

Connect with Umo:
Website: https://wellrootedhn.com/
LinkedIn: https://www.linkedin.com/in/umo-callins-ms-rd-cssd-cpt/
Instagram: https://www.instagram.com/sassy.sports.dietitian

Tune in: Hot Tea with Umo and Bri

Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:35) Umo’s background in sports nutrition, fitness, and business
(3:14) How she got started with local media
(5:08) Why she wanted to work with brands
(5:56) Behind-the-scenes consulting opportunities
(7:08) TV, social media, speaking, and brand partnerships
(8:23) Umo’s favorite brand partnerships and sponsored trips
(11:30) Advice for dietitians who want to get started
(12:33) Why media training is so important
(15:01) Umo’s experience with Master the Media
(17:16) Working with Impossible Foods and Doctor’s Best
(19:49) Income potential for media health professionals
(21:11) Using her fitness studio for unique partnerships
(25:04) Umo’s encouragement for anyone considering media work
(26:15) Where to find Umo online
(27:24) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What does it really take to build a media career that lasts for decades, even when social media, technology, and the rules keep changing? Registered dietitian and longtime media expert Keri Gans joins Amy Gorin to share how networking, strong relationships, and staying open to opportunity helped shape her career. Keri talks about landing major media appearances and brand partnerships, knowing when to say yes and when to walk away, and why being a trusted expert matters more than having a huge following. She also shares practical tips for responding to reporters, giving stronger quotes, preparing for TV interviews, charging for your expertise, and choosing brands you truly believe in. It’s a fun, honest conversation packed with lessons for dietitians who want to grow their media presence and build a career on their own terms.

Keri Gans is a nationally recognized registered dietitian nutritionist, author of The Small Change Diet, and host of The Keri Report podcast. With more than two decades of experience in media, Keri has built a career as a trusted nutrition expert and spokesperson. Her advice has been featured in more than 1,000 articles and across major outlets, including Good Morning America, Dr. Oz, Fox Business, and U.S. News & World Report. She has also worked with numerous brands as a spokesperson and previously served as a national spokesperson for the Academy of Nutrition and Dietetics.

Connect with Keri:
Website: https://kerigansny.com/
LinkedIn: https://www.linkedin.com/in/kerigans/
IG: https://www.instagram.com/kerigans/?hl=en

Grab a copy: https://www.amazon.com/Small-Change-Diet-Thinner-Healthier

Tune in: The Keri Report Podcast

Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:28) Who is Keri Gans?
(6:08) How networking built Keri’s media career
(12:09) Why new media experts should make themselves available
(15:07) Memorable media opportunities and brand partnerships
(24:09) Knowing your worth and when working for free makes sense
(28:35) Keri’s best tips for media interviews
(30:17) Lighting, backgrounds, and looking professional on camera
(36:11) Adding yoga to her brand and finding new opportunities
(39:47) Adapting to social media, AI, and changes in the industry
(43:30) When to turn down a brand partnership
(47:22) How dietitians can help brands create accurate messaging
(55:20) Today’s key takeaway
(58:16) Where to find Keri
(59:18) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if sharing your ideas online could feel simpler, more personal, and actually fun again? In this episode, Amy Gorin talks with Nichole Aksamit, former editor-in-chief of Allrecipes magazine and creator of The Thick Thrift Diaries. Nichole shares why she started a Substack, how she grew her audience, and what makes the platform feel different from traditional blogs and email newsletters. They talk about free and paid subscriptions, building a loyal community, getting found through search, and using Substack to connect with readers, journalists, and other creators. Nichole also offers honest advice for anyone who wants to start but feels unsure. Her biggest reminder is simple: choose a topic you care about, give it a try, and let success look like whatever feels meaningful to you.

Nichole Aksamit is a writer, editor, and media professional with more than 20 years of experience in newspapers, cookbook publishing, national magazines, and global websites. She is the former editor-in-chief of Allrecipes magazine and now works as a freelance writer and editor on cookbooks, memoirs, and national media projects. Nichole is also the creator of The Thick Thrift Diaries, a Substack focused on plus-size thrifting, personal style, and secondhand fashion. She also serves as a Master the Media instructor, helping healthcare professionals strengthen their soundbites and freelance writing pitches.

Connect with Nichole:
Substack: https://substack.com/@nicholeaksamit
Instagram: https://www.instagram.com/nichole_aksamit/

Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(2:12) Meet Nichole Aksamit
(3:22) Why she and more people choose Substack
(5:33) How she launched and grew
(7:16) Why Substack is easy to discover
(9:26) Free and paid subscriptions
(12:15) Building authority and getting media attention
(14:01) Paid subscriber perks
(16:30) How readers find your Substack
(19:45) Tips for getting started
(21:33) Substack versus email platforms
(26:01) A more personal view of success
(27:47) Nichole’s final advice
(28:29) Where to find and learn more about Nichole
(29:44) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if the things you already do every day could lead to your next brand deal? In this episode, Amy talks with Jamie Hess, a QVC host, speaker, author, coach, and former PR executive who knows both sides of brand partnerships. Jamie shares how she left corporate life, grew her income through creative campaigns, and learned to see value in everyday moments, from vacations and podcast episodes to TV appearances and book launches. She also explains why you do not need a huge following to get paid. Your story, skills, network, ideas, and access can all matter. Jamie offers practical examples of brand packages that worked, plus honest advice on setting clear expectations, delivering strong results, and building partnerships that last.

Jamie Hess is a QVC host, keynote speaker, author, podcast host, coach, and former PR executive with 17 years of experience working with major global brands. After leaving corporate life, she built a successful career through media, speaking, content creation, and high-value brand partnerships. Jamie is the host of the Gratitudeology Podcast, the creator of the Brand Ninja coaching program, and the author of The Gratitude Shift. She also openly shares her recovery story and encourages others to believe that lasting change is possible. Through her work, Jamie helps people build confidence, create meaningful opportunities, and use their skills, stories, and platforms to grow.

Connect with Jamie:
Website: https://meetjamiehess.com/
Instagram: https://www.instagram.com/jamiehess/
Pre-order her book now: https://amzn.to/4oN9H51

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing

Episode highlights:
(0:00) Intro
(1:39) Jamie’s PR career and move into influencing
(5:24) Recovery, confidence, and rebuilding her life
(9:28) Daily anchors and non-negotiable routines
(13:41) Leaving corporate life and growing brand income
(15:43) Creating a pandemic sponsorship package
(17:12) The “party in a box” brand campaign
(21:32) Viewing everyday life as product placement
(23:19) Deliverables, timelines, and professional execution
(24:08) High-value podcast sponsorship packages
(28:49) Selling your skills, network, and access
(32:19) Monetizing unpaid media appearances
(35:07) Jamie’s book, coaching course, and contact details
(36:39) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Could a few simple website changes help you land more clients, media opportunities, and brand partnerships? In this episode, Amy Gorin sits down with web designer Ansley Fones to talk about what actually makes a website work. They cover clear messaging, strong calls to action, easy-to-use menus, professional photos, and the value of knowing your conversion rate. Ansley also explains where to place your media kit, how to use freebies without overwhelming visitors, and why your homepage should quickly tell people what you do, who you help, and how they can work with you. They also share a helpful reminder about AI-written copy: use it as a tool, but make sure your real voice still comes through. The biggest takeaway is simple. Your website does not need to be perfect. It just needs to be clear, useful, and live.

Ansley Fones is a web designer and developer who helps women in the health and wellness space build websites that are both beautiful and practical. She works closely with small business owners to create clear, user-friendly websites that support their goals, from attracting new clients to booking speaking opportunities and brand partnerships. Ansley also helps professionals improve their media kits so they look polished and credible. With a thoughtful, down-to-earth approach, she focuses on making websites easier to use, easier to understand, and more effective for business growth. She believes a website does not need to be perfect to make an impact. It simply needs to be clear, helpful, and ready to share with the world.

Connect with Ansley:
Website: http://ansleyfones.com

How to Land Your First (or Next) Brand Partnership in 30 Days: https://masterthemedia.co/bps-masterclass/

Episode highlights:
(0:00) Intro
(3:29) Why a useful website matters more than a pretty one
(7:20) How a website can support your income
(8:56) Tracking visitors and conversions
(15:15) What to include at the top of your homepage
(18:23) Building a clear and welcoming homepage
(23:08) Why your name, location, and photo matter
(27:04) Keeping your website menu simple
(31:31) The best place for your media kit
(33:04) Using pop-ups and freebies well
(38:13) Keeping your voice when using AI
(43:02) Why it is better to publish than wait
(45:38) Where to find and learn more about Ansley
(46:47) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can doctors work with brands, earn extra income, and still stay true to their values? In this episode, Amy Gorin sits down with quadruple board-certified physician Dr. Kara Wada for an honest conversation about ethical brand partnerships. Kara shares how she has earned close to $50,000 through media and brand work while protecting her reputation and keeping patient trust at the center of every decision. They talk about employer approval, the Sunshine Act, financial disclosures, insurance, LLCs, and the extra rules that come with pharmaceutical partnerships. Kara also explains why doctors do not have to limit themselves to medical brands. Everyday products, food, travel, skincare, home items, and family life can all lead to strong partnerships. It is a practical and encouraging episode for healthcare professionals who want more freedom, creativity, and income outside the clinic.

Dr. Kara Wada is a quadruple board-certified physician, autoimmune patient, and mom of three. She lives with Sjogren’s disease and dysautonomia, giving her both personal and professional insight into complex health conditions that are often misunderstood. Through her clinical work, media appearances, and brand partnerships, Kara helps make health information easier to understand while raising awareness about autoimmune disease, allergies, and chronic illness. She is also the founder of the virtual Sjogren’s Summit and uses her platform to support patients, share evidence-based information, and encourage healthcare professionals to build meaningful careers beyond the clinic.

Connect with Dr. Kara:
LinkedIn: https://www.linkedin.com/in/karawadamd
Youtube: https://www.youtube.com/@drkarawada

Claim your Live Access Pass: https://www.sjogrenssummit.com/vss2026/register-1s?am_id=amygorin8788

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing

Episode highlights:
(0:00) Intro
(1:43) Kara’s story and why she started doing media work
(3:58) Earning close to $50,000 from brand partnerships
(5:16) Getting employer approval before working with brands
(7:00) Choosing partnerships that match your values
(8:40) Reviewing product safety and medical evidence
(12:27) Working with brands outside the medical space
(16:37) What physicians should know about the Sunshine Act
(22:50) Liability insurance, LLCs, and protecting your business
(27:43) Finding brand opportunities in everyday life
(35:26) Partnering with products you already use and trust
(40:06) How brand work can reduce burnout and build confidence
(43:12) Kara’s Sjogren’s Summit and where to connect with her
(44:17) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Could the right agent help you earn more, protect your name, and say yes to better brand opportunities? In this episode of Master the Media, Amy Gorin sits down with Blair Taylor, owner of Taylor Talent Services, to talk about what healthcare professionals should know before signing a TV, commercial, or brand deal. Blair shares how doctors, dietitians, physical therapists, and other medical experts can get paid for spokesperson work, digital campaigns, commercials, and long-term partnerships. He also explains why the contract matters just as much as the paycheck, from usage rights and exclusivity to insurance, deposits, and deal length. This conversation is a helpful look at when an agent makes sense, what fair pay can look like, and why media training can give you a real edge.

Blair Taylor is the owner and CEO of Taylor Talent Services, where he represents on-camera talent, product experts, celebrities, news reporters, and medical professionals for commercials, endorsements, brand partnerships, and media opportunities. With more than two decades in the entertainment industry, Blair has worked on national and international campaigns for major brands, including McDonald’s, Coca-Cola, Chevy Trucks, and Verizon. His experience includes more than 6,500 commercial bookings and over 1,500 direct response and endorsement contracts. Blair has also built a strong focus in the medical space, helping doctors and healthcare experts connect with brands, production companies, and paid spokesperson opportunities. His work with Dr. Phil’s production company and The Doctors helped shape his path into representing medical experts for TV, digital campaigns, commercials, and long-term brand partnerships.

Connect with Blair:
Website: https://taylortalentservices.com/
Email: blair@taylortalentservices.com

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing

Episode highlights:
(0:00) Intro
(2:09) Blair’s path into representing medical experts
(5:15) Who fits into the medical talent space
(6:01) TV commercials, spokesperson work, and brand partnerships
(9:29) Why healthcare experts may need help with offers
(12:36) How an agent can improve a deal
(15:46) What paid opportunities can look like
(21:18) Why it is hard to negotiate for yourself
(26:44) Contract terms beyond the paycheck
(35:34) What to do before you agree to a contract
(40:29) Insurance, indemnification, and real protection
(46:46) How agents get paid
(57:51) Why media training matters
(1:02:19) Where to find Blair Taylor
(1:03:00) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if choosing a niche is not about limiting yourself, but finally making your message clear? In this episode of the Master the Media Podcast, Amy chats with marketing expert Jonathan Jacobs about why niching and ideal customer avatars matter so much for business growth, social media, and brand partnerships. Jonathan explains that your niche helps you understand who you serve, what problems you solve, and how to speak in a way that makes people feel seen. He also shares why your niche can change, how to work with brands outside your usual audience while keeping trust, and why defining yourself helps you take control of your story. This conversation is a friendly, practical guide for experts ready to grow with more clarity and confidence.

Jonathan Jacobs is an entrepreneur, marketing expert, and storyteller with deep experience helping brands and experts share their message clearly. He co-founded Digital Natives Group, an award-winning digital marketing agency that worked with major names including the NFL, Comcast, NBC Universal, The Nature Conservancy, Fortune 500 CEOs, and Nobel Prize winners. His work includes marketing five Super Bowls and more than 75 bestselling books. Jonathan also teaches marketing for Master the Media, where he helps students understand niching, ideal customer avatars, brand voice, and how to build stronger connections with the people they serve.

Connect with Jonathan:
Website: https://www.jonathanjacobs.com/
LinkedIn: https://www.linkedin.com/in/jjacobs89
IG: https://www.instagram.com/realjonjacobs/

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing

Episode highlights:
(0:00) Intro
(2:00) Who is Jonathan Jacobs?
(3:14) Why niching feels hard but matters
(5:52) What a niche really means
(7:16) Can your niche change over time?
(8:40) Can customers fall outside your avatar?
(12:43) How niching connects to brand partnerships
(17:29) When to start before everything is perfect
(19:24) How to create your niche outline
(21:47) Creating brand guidelines and avatar notes
(31:50) Seeing your audience as whole people
(37:41) Final advice: do not be afraid to define yourself
(38:32) Where to learn more about Jonathan and his resources
(39:22) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Have you ever wondered what makes a TV producer open your email and say yes? In this warm and encouraging episode of Master the Media, Amy Gorin chats with broadcast coach and Emmy-winning journalist Alicia Quarles about how health experts can feel more confident pitching and appearing on TV. Alicia brings honest, behind-the-scenes advice from her years at the Associated Press, E! News, Daily Mail TV, GMA3, and her own show, Positively Charlotte. Together, Amy and Alicia talk through what makes a pitch stand out, why clear takeaways matter, how to prepare once you’re booked, and how sponsored segments can help experts and brands work together in a clear, ethical way. Alicia’s biggest reminder is simple but powerful: don’t let fear stop you. All it takes is one yes.

Alicia Quarles is an Emmy-winning broadcast journalist, producer, host, and media coach with a career spanning national television, entertainment news, and local storytelling. She is the executive producer and co-host of Positively Charlotte, and her work has appeared across outlets including Good Morning America 3, DailyMail TV, E! News, and The Associated Press. Before moving on air, Alicia served as the global entertainment and lifestyles editor at the AP, where she oversaw a staff of more than 60 people. Today, she also serves as the broadcast instructor for Master the Media, helping health experts sharpen their pitches and feel more confident on TV, radio, and podcasts.

Connect with Alicia:
LinkedIn: https://www.linkedin.com/in/alicia-quarles-0518a877/
IG:https://www.instagram.com/alicialquarles/

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing

Episode highlights:
(0:00) Intro
(1:35) Meet Alicia Quarles
(2:27) Alicia’s path into broadcast journalism
(5:09) What producers actually do
(9:34) How Alicia chooses TV guests
(12:40) What makes a strong TV pitch
(15:30) How to prepare after getting booked
(19:11) When to follow up with producers
(20:47) How to pitch bigger shows like Today and GMA
(22:19) How sponsored TV segments work
(28:22) How to slow down and sound clear on camera
(30:44) Alicia’s encouraging advice: go for it
(31:40) Where to find out more about Alicia
(32:15) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!