Podcast
Med Creator 101
Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.
- Episodes
- 93
- Releases
- Weekly
- Typical length
- 27 min
- On air since
- 2025
- Latest episode
- 1 day ago
Episodes
93 episodes, newest first
-
31 min
Dr. Leela Athalye: Making Content You Actually Enjoy
Season 1, Episode 93
Show notes
Dr. Leela Athalye once thought Instagram was just a place to share family photos. Today, she's built a following across TikTok and Instagram by sharing skin education, procedural videos, and content that's uniquely her own. In this episode, Mimi Banks and Dr. Dustin Portela talk with Leela about her early Derm Gunner blog, the unexpected video that went viral, and why having fun with content creation matters more than trying to copy what's working for everyone else. She also gets candid about the challenges of growing on social media, finding time to create, and the lessons she wishes she'd learned earlier, from cross-posting to having a plan before getting started. Whether you're posting your first video or trying to find your own creative style, this conversation is a reminder that growth isn't always linear, and authenticity matters.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
-
12 min
The Biggest Med Creator Mistakes (And What They Learned)
Season 1, Episode 92
Show notes
Every successful med creator has lessons they learned the hard way. From first videos that barely got views to chasing virality, navigating negative comments, and signing brand deals without fully understanding the terms, even experienced creators have made mistakes along the way. In this special Med Creator 101 compilation episode, Mimi Banks and Dr. Dustin Portela revisit conversations with five medical creators who share what they wish they'd known earlier in their journeys. They explore the importance of starting before you feel ready, creating content without sacrificing scientific accuracy, protecting your professional credibility, and understanding why a large following doesn't always translate into business success. Whether you're just getting started or looking to grow your presence online, these lessons offer practical advice on what to avoid, what to prioritize, and how to build a more sustainable approach to content creation.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks:@mimibanks| @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
32 min
Dr. Maren Locke: How She Built The Budget Dermatologist to 1 Million Followers
Season 1, Episode 91
Show notes
What does it take to turn your everyday expertise into a personal brand with more than one million followers? Dr. Maren Locke started The Budget Dermatologist with an iPhone, a YouTube channel, and the skincare advice she was already sharing in her practice. Six years later, she's built a community of more than one million followers by making affordable skincare education the foundation of her content. In this episode, Mimi Banks and Dr. Dustin Portela sit down with the board-certified dermatologist and Mohs surgeon to discuss how she developed her niche, why authenticity and affordability became central to her brand, and how she adapts her educational content for Instagram, TikTok, and YouTube. From quick, actionable skincare tips to in-depth product education, Dr. Locke shares how she approaches content creation across platforms, along with her perspective on when to save or splurge on skincare products and treatments. For licensed professionals looking to build their own presence online, this conversation explores how starting with what you know, what you believe in, and what you already do every day can help shape a distinctive personal brand.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks |@mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
28 min
Dr. Babak Azizzadeh: Why Your Personal Brand Needs to Match Your Practice
Season 1, Episode 90
Show notes
Your social media presence should reflect who you actually are, not who you think you need to be to go viral. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Dr. Babak Azizzadeh, facial plastic surgeon and president-elect of the American Academy of Facial Plastic and Reconstructive Surgery, to discuss building a personal brand rooted in authenticity, professional expertise, and real-world results. Dr. Azizzadeh shares why trying to replicate other surgeons' content was a mistake, how he approaches showcasing his work without chasing dramatic viral transformations, and why he maintains separate social media accounts for his aesthetic and facial reanimation practices. For licensed professionals building their presence online, the takeaway is clear: your content should set accurate expectations for who you are, what you do, and the experience people can expect when they meet you in person.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
28 min
Dr. Kelly Killeen: How Social Media Became Her Practice's Biggest Referral Source
Season 1, Episode 89
Show notes
For Dr. Kelly Killeen, social media isn't a side project, it's one of the biggest referral engines in her private practice. In this episode, Mimi Banks and Dr. Dustin Portela talk with the Beverly Hills plastic surgeon about how she built a following that converts into patients. Dr. Killeen explains why she ignores likes and followers entirely in favor of quality comments and consult requests, how staying unapologetically herself online means patients already trust her before their first appointment, and why matching your in-person reputation to your online presence matters more than any growth hack. For any private practice owner wondering whether content actually moves the needle on new patients, this conversation makes the case with real numbers behind it.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Kelly Killeen: Instagram: @klkilleen| TikTok: @kellykilleenmd
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
7 min
Med Creator Minute: How to Handle Criticism Online
Season 1, Episode 88
Show notes
Putting yourself online means opening yourself up to criticism, but not every comment deserves your attention. Dr. Dustin Portela breaks down how physicians can navigate negative comments, know when to engage versus block, and set boundaries that protect their patients, personal lives, and time. Plus, he shares why finding your own voice and letting go of perfectionism is key to building a sustainable presence on social media.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok:@drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
15 min
We Asked 5 Dermatologists How They Decide What to Post
Season 1, Episode 86
Show notes
Five dermatologists, each with millions of followers and one episode that gets them all answering the same two questions every med creator who starts on social asks themselves: where do content ideas come from, and how can I avoid risking my license? What you'll hear from Dr. Shereene Idriss, Dr. Whitney Bowe, Dr. Neera Nathan, Dr. Heather Rogers, and Dr. Tia Paul might change how you think about your own content.
Your next five posts start here.
The Content Rotation is a free 5-day challenge that takes you from idea to published with one prompt + one guardrail at a time.
Join free at MedCreator101.com.Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks:@mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
7 min
Med Creator Minute: The Metrics That Actually Matter
Season 1, Episode 85
Show notes
You didn't build a practice by guessing, and your content strategy shouldn't run on guesswork either. In this Med Creator Minute, Dr. Dustin Portela reveals why consistent posting alone doesn't guarantee growth and what you should look out for: a strong hook in the first three seconds, a retention graph most people never check, and metrics like shares and saves that matter more than follower count. If you're an injector, dermatologist, plastic surgeon, or practice owner trying to figure out whether your numbers actually mean anything, this episode breaks down exactly which metrics predict real growth.
Ready to stop drafting and start publishing?
Join The Content Rotation, a free 5-day challenge that gives you the prompts + guardrails to publish one post every day.
Sign up free at MedCreator101.com.Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel:https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks| @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
32 min
Dr. Chris Tomassian's Content Strategy (Re-release)
Season 1, Episode 84
Show notes
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok:@drdustinportela
Dr. Tomassian: Instagram:@dr.tomassian | TikTok: @dr.tomassian| YouTube:@dr.tomassian
Develop your skills: Enroll in https://www.medcreator101.com/
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
29 min
How Dr. Dustin Portela Comes Up With Endless Content Ideas (Re-release)
Season 1, Episode 83
Show notes
If you’ve ever felt stuck on what to post, this episode is for you. Dr. Dustin Portela and Mimi Banks share how to develop engaging content from choosing the right format and persona to finding inspiration in what’s already around you. From patient questions and audience insights to trends and AI, this episode explores how to turn everyday moments into ideas that actually resonate.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
7 min
Med Creator Minute: Confidence on Camera with Dr. Dustin Portela
Season 1, Episode 82
Show notes
There's a reason so many healthcare professionals hesitate before hitting record: years of being told social media and professionalism don't mix. In this Med Creator Minute, Dr. Portela explores why so many HCPs hesitate to show up online, and shares what actually builds confidence: reps, perspective, and permission to just be yourself. Listen to the end for the mindset shift that makes talking to a camera feel a lot less like talking to the internet.
Want to create your next post in 10 minutes? The 10-Minute Content Workflow gives busy HCPs a simple, repeatable process to go from idea to published post.
Get the free workflow at MedCreator101.com
Enroll in https://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
33 min
From Nurse to Viral Med Creator: Care Clark's Content Journey
Season 1, Episode 81
Show notes
Care Clark had just landed her dream aesthetic nursing job when COVID hit and sent her life sideways. So she started posting: scared, imperfect, and with no idea it would go anywhere. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Care to unpack her path from a nervous first TikTok filmed inside a Walmart to a 16-million-view breakout moment, and everything she's built since: a content calendar, a virtual assistant, a manager, and a brand built on turning her own skin struggles into a message that resonates with women everywhere. If you've ever felt like you need to be ready before you start, Care's story is proof that ready is never really the requirement.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks| @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Care Clark: Instagram: @careclarkbsn | TikTok: @careclarkbsn
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
6 min
Med Creator Minute: 4 Tips to Getting Started on Social Media
Season 1, Episode 80
Show notes
The biggest mistake new HCPs make on social media? Waiting until they feel ready. In this Med Creator Minute, Dr. Dustin Portela and Mimi Banks answer the questions they get asked the most: where to start, which platform actually fits your patient population and how to find time when you have none. Dr. Portela's first videos flopped, this is what he did differently after that. Stop overthinking it and do what he did: just hit record.
Enroll in https://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel:https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks |@mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
38 min
Dr. Dana Corriel: Inside SoMeDocs
Season 1, Episode 79
Show notes
Dr. Dana Corriel, Board-Certified Internist and Founder of SoMe Docs (Doctors on Social Media), joins Mimi Banks and Dr. Dustin Portela to unpack how she turned burnout and a mid-career break into a full-blown platform for physician visibility. They dig into the free physician directory built like "a modeling agency for brains," why not every doctor needs to be an influencer, and the messy, personal journey of giving herself permission to step outside clinical medicine. It's a candid look at community-building, PR for physicians, and why the healthcare field needs its own kind of cheerleader.
Enroll in https://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks| @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
6 min
Med Creator Minute: What Should You Even Post?
Season 1, Episode 78
Show notes
New Series Alert! Med Creator Minute: We answer 5 questions in 5 minutes.
In this episode, Dr. Portela and Mimi tackle the question every HCP asks when they're starting out: what should I even post? They share how to mine your own patient conversations for content, and why the creators who grow fastest are the ones who let their personality show.
Quick, practical, and built for anyone staring at a blank content calendar.Enroll in https://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
33 min
Dr. Chris Tomassian's Content Strategy
Season 1, Episode 77
Show notes
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok:@drdustinportela
Dr. Tomassian: Instagram:@dr.tomassian | TikTok: @dr.tomassian| YouTube:@dr.tomassian
Develop your skills: Enroll in https://www.medcreator101.com/
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR -
9 min
Med Creator 101 Q&A: Purpose, Platforms, and Brand Deals
Season 1, Episode 76
Show notes
Got questions about growing your social media presence as a healthcare professional? You're not alone.
In this episode, Mimi Banks and Dr. Dustin Portela answer the ones they hear most: defining your purpose before chasing brand deals, choosing the right platform for your specialty, managing multiple accounts, and protecting your time as things get busier.
Plus: a real conversation about brand deals and monetization, and how to know when you're actually ready.
ENROLL NOW TO THE MED CREATOR 101 COURSE: http://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok: @drdustinportela
-
25 min
5 Secrets to Growing Your Social Media Following as an HCP
Season 1, Episode 75
Show notes
Hosts Mimi Banks and Dr. Dustin Portela share the 5 secrets that actually help healthcare professionals grow on social media.
They cover why credentials alone don't build trust (and what does), how to share your personality online without crossing HIPAA lines, why perfectionism is quietly killing more accounts than bad content ever could, and the simple system for never running out of things to post. They also reveal the content ideas hiding in your patient visits and the metrics HCPs should actually be tracking.
Whether you haven't posted yet or you've been inconsistent for months, this episode gives you a practical, no-fluff framework to start showing up on social.
OIN THE MED CREATOR 101 COURSE: http://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks:@mimibanks| @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok: @drdustinportela
-
2 min
Introducing Med Creator 101, a social media course for HCPs, by HCPs.
Season 1, Episode 74
Show notes
Introducing Med Creator 101, a social media course built for healthcare professionals, by healthcare professionals.
Whether you've never posted before or feel stuck with your current strategy, this is the system Mimi and Dr. Portela wish someone had handed them. On-demand lessons, real examples, resources, and a proven framework designed for HCPs.
Special launch pricing of $797 ends July 1st! Grab lifetime access before it's gone.
JOIN THE MED CREATOR 101 COURSE: http://www.medcreator101.com/
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela| TikTok: @drdustinportela
-
27 min
Dr. Steven Wallach on Why Every Physician Needs to be on Social
Season 1, Episode 73
Show notes
Doctors spend years learning medical language, but social media rewards creators who can make complex information simple, human, and worth sharing. In this episode, Dr. Stephen Wallach shares how he built an audience by translating plastic surgery education into content people actually understand, trust, and come back for. He shares why authenticity often performs better than polished production, how social media changes patient expectations, and why med creators may be overcomplicating their content.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: https://www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Steven Wallach: Instagram: @stevenwallachmdfacs| TikTok: @drstevenwallach
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount:https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable):https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR
How To lists
More How To shows picked out from the charts
More in How To
Placed highest on Apple Podcasts' How To chart right now