Missed Opportunities for Good

Alana Ficalora and Steph Belsky are back with a special episode, a recap of their whirlwind 36 hours at Advertising Week New York recap. We share the standout conversations, activations, and big ideas from the power of inclusive marketing as a driver of business growth to maternal mental health, from the LA28 Olympics to the rise of creator culture, we unpack the moments that inspired us and the opportunities brands can’t afford to miss. Tune in for candid takeaways, fresh perspectives, and a reminder that meaningful impact happens when brands move beyond performative messaging and take real action that aligns with their values.

RESOURCES + LINKS

Books:

• “Counting on Yourself: A Woman’s Way to Wholistic Wealth” by Jackie Henrion
• “PowerShift - From Balancing it All to the Strategic Pursuit of What Matters Most” by Gia Lacqua
• "The Success Lie: Reframing your Reality to Thrive Personally and Professionally" by Chantell Preston.

LA 28: The Games of a Generation

• Panelists: Alex Marchan, LA 28 CMO; Venus Williams, Tennis champion, entrepreneur, author & cultural icon; Carson Daly, Co-Host, NBC’s TODAY and Host/Producer, The Voice.
• Torched Newsletter: https://www.torched.la/who-is-la28-paying/

The Ones Who Didn’t Flinch

• Panelists: Charlotte Williams, Co-Founder The Thought Partnership; Lola Bakare, Inclusive Marketing Strategist & Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy & founder of be/co consultancy; Kelly Walton, CMO - Snipes; Asha Shivaji, CEO & Co-Founder of SeeMe Index; Drew Train, CEO & Cofounder - Oberland; Chris Mele, Founder & Managing Partner - Siberia.

Soul & Science: Interview with Rob Mayhew

• Soul & Science Podcast
• Rob Mayhew: LinkedIn, Instagram

FQ: Maternal Mental Health Panel - From Silence to Support: Reimagining Maternal Mental Health

• Panelists: Heidi Arthur, Chief Campaign & Program Officer, The Ad Council; Bianca Guimaraes, Founding Partner & Executive Creative Director, Mischief; Adrienne Griffen, Executive Director, Maternal Mental Health Leadership Alliance; Maria Youngblood, Media Planning Director, WPP Media
• The Secret to Motherhood PSA - long form
• Love Your Mind - Resources for Moms: https://loveyourmind.com/Moms
• AdCouncil Press Release: https://www.adcouncil.org/news-insights/press-releases/ad-council-launches-new-maternal-mental-health-campaign-as-3-in-4-conditions-go-untreated

FQ: Cultural Gravity: Why Some Ideas Pull People In

• Panelists: Luz Corona, Exec Dir of Content, The Clios; Laura Cosgrove, SVP Retail Partnerships, Rokt; Laurie Lam, Chief Brand Officer, elf Cosmetics; Haley Paas, SVP of Media, Marketing Effectiveness & Agency Management, Verizon.

FQ: Betting on Yourself: Own Your Next Move

• Panelists: Lala Milan, Entertainer, Viral Creator, Social Media Educator, The Rouge Maison; Elyse Myers, Comedian, Writer, Creator, Underscore Talent Management

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author ofResponsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria.

Follow Lola on LinkedIn, and get your copy of Responsible Marketing today!

RESOURCES + LINKS:

• Black Week → Blank week
• Liquid Death x Garage Beer “We Want Your Pee”
• Black Week Founders: Adan Romero, Monique Nelson, Joe Anthony, Andre Gray, Dabo Ché, Gabrielle Shirdan, Walter T. Geer III
• Gatorade “Milkman”
• Missed Opportunities for Good Skittles episode
• NAACP Stop Dirty Data Centers

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Josie Davis, Founder of Curmudgeon Group, a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales impact. Join us to learn how family trips to the wilderness shaped her connection to conservation, why she believes in the importance of the creative struggle & why Josie believes the fastest way to influence climate progress is through culture. Josie brought us Dole’s “Malnutrition Labels” campaigns to evaluate live using our criteria.

Follow Josie on LinkedIn, and visit her personal site https://www.josieelizabethdavis.com/ and https://curmudgeongroup.co/ to learn more.

RESOURCES + LINKS:

• Dole Malnutrition Facts website
• Dole “Malnutrition Labels: Food Waste” campaign +case study
• Dole “Malnutrition Labels: Nutritional Ink”campaign + case study
• Enkoat: https://www.enkoat.com/

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined byAmy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria.

Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more.

RESOURCES + LINKS:

•

Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparks

•

Sheba "Hope Reef"

•

Sheba Hope Grows Initiative: https://www.shebahopegrows.com/

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Mike Hower, sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact. Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication.

Follow Mike on LinkedIn, pick up a copy of Sustainability Storytelling, and subscribe to his substack The Sustainability Story.

RESOURCES + LINKS:

• Mars Sustainability Plan: https://www.mars.com/sustainability-plan/healthy-planet/net-zero-2050
• Sustainability Storytelling: https://howerimpact.com/sustainability-storytelling

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (Cologuard and Abbvie) to nonprofits (Cancer Support Community andGilda’s Club).

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Pinterest: “How did they do it?”, Pinterest Impact
• Aerie: “100% Aerie Real with Pamela Anderson”, anti-AI pledge, Aerie Real Foundation, Aerie events
• Cancer Support Community x Gilda's Club "CSC-867-5309"
• Cologuard "The 2nd Talk"
• Abbvie "Striking Out for Cancer"

Nonprofits & Foundations:

• Cancer Support Community/ Gilda’s Club
• Youth Mental Health Corps
• Hidden Healing Fund
• UNICEF Global Coalition for Youth Mental Health
• Racing for Children’s

Episodes referenced:

•

Episode 50: Creative Conversations with Kim Chappell

•

Episode 4: July round up - Stella Artois, Barbie + Smartsheet

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Bobby Jones, co-founder of Conspiracy of Love, Good Is the New Cool, and RIVET. Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate live using our criteria.

Follow Bobby on LinkedIn, and be sure to check out Bobby’spersonal site, Conspiracy of Love, Good Is the New Cool, and RIVET.

RESOURCES + LINKS:

•

Peace First

•

The Solutionaries Series on YouTube & on Time

•

How Adam Garder & REVERB are turning concerts into climate action

•

REVERB

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “America Needs Neighbors Like You” campaign to evaluate live using our criteria.

Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are!

RESOURCES + LINKS:

• Redfin x Rocket Mortgage’s “⁠America Needs Neighbors Like You⁠” Superbowl Campaign
• "Won't You Be My Neighbor" Lady Gaga Original
• Meghan KozielIG
• Bobbie Breasties
• St Louise House, Austin
• The Elizabeth Ann Seton Board
• Spread the Jelly
• "Martha" Documentary

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria.

Follow Kian on LinkedIn, read Marketing for Social Change and check out his personal website + The People

RESOURCES + LINKS

• Unilever: Vaseline “Verified” Case Study
• #VaselineVerified
• Unilever News: Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy
• Unilever News: Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign
• UN-Water World Toilet Day
• Elmhurst Milk Story
• Wired: Inside Bad Bunny’s Historic Super Bowl Halftime Show
• Case Study: Global Youth Advisory Board for Pentland

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria.

Follow Sarah on LinkedIn and Solace on Instagram.

RESOURCES + LINKS

• Solace Concierge
• Audos
• Civic Alliance
• Kroger "The Magical Cookbook”+ Colbie Callait'sIG post.
• Additional Kroger holiday campaigns: “Share Your Food, Share Your Heart”, “Operation: Gingerbread”, “El Regalo de Enseñar | The Gift of Teaching.”

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts).

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Episodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie)
• Bobbie: Bobbie x Cardi B, Bobbie x Moms are the OG influencer pt 2
• e.l.f.: Changing the Board Game, Give an elf
• L’Oreal: Women of Worth, Keely Cat Wells, Making Space
• John Lewis: Where Love Lives, Marketing to Men Summit, MOG Substack: Inside the Marketing to Men Summit, Elliot Rae LI post,
• Dunkin Donuts: The Little Holiday Munchkin, The Little Holiday Munchkin Book
• Wicked: For Good: Green for Good
• Movember x Google Gemini: Gen A Mo, Jonathan Jacobs LI post
• Nonprofits & Foundations: Building Happier Futures, Parenting out Loud, Action for Children, HomeStart UK, Who Cares Scotland, Joy in Childhood Foundation, Rewild

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria.

Follow Jenn on LinkedIn and check out her incredible work at http://www.jennjshaw.com.

RESOURCES + LINKS

• Adidas Running While Black: We Are Here
• Huggies 'Do it for the Team' Campaign, Sweepstakes & Spotify Playlist
• Tiny Giant
• Zero Gravity

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by⁠Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria.

Follow Anastasia on⁠LinkedIn⁠, subscribe to her substack, visither website⁠ and read her award-winning book “Cultural Intelligence for Marketers”.

RESOURCES + LINKS

• Advil “Believe My Pain” campaign & website

•

• Advil The Pain Equity Project
• BirthFUND
• Morehouse School of Medicine
• BLK HLTH
• Dr. Phabinly James Gabriel

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

•

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by ⁠Michelle O'Grady⁠, a communications strategist, academic, and founder of ⁠Team Friday⁠, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.

Follow Michelle on ⁠LinkedIn⁠ and visit ⁠Team Friday⁠ to learn more about Michelle and her company’s work.

RESOURCES + LINKS

• Victoria's Secret: ⁠Previous re-brand⁠ to ⁠current re-brand⁠.
• ⁠Victoria’s Secret 2025 Fashion Show⁠ (Oct 15)
• Book: ⁠Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do⁠ By Clotaire Rapaille
• Team Friday ⁠Case Studies⁠

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

•

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria.

Follow Ellana on LinkedIn and check out her website to read her annual earth day musings.

RESOURCES + LINKS

• Leah Thomas, Intersectional Environmentalist
• Taco Bell Foundation
• Ralph Lauren Full Documentary, Social Posts, Design with Intent
• James Jeter & Cole Brown LinkedIn posts
• Film’s presence at the African American Film Festival
• Chicago Hearing Society — Caption With Intention

•

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠Instagram⁠ +⁠LinkedIn⁠. Missed Opportunities for Good is powered by⁠Love of Good⁠ +⁠Aligned for Impact⁠.

Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging.

Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline?

Follow Jiya on LinkedIn and stay tuned for her new website launching soon!

RESOURCES + LINKS

• Burger King FoundationScholars Program
• Nike Community Impact Fund
• Nike x DoveOur Body Confident Sports Program
• Hank Green website + newsletter
• Rare Beauty perfume launch

•

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠Instagram⁠, ⁠LinkedIn⁠ & Substack. Missed Opportunities for Good is powered by⁠Love of Good⁠ +⁠Aligned for Impact⁠.

Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.

Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.

Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.

RESOURCES + LINKS

• Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠
• Portion Balance Coalition
• Vaseline Healing Project
• ⁠Food Recovery Network⁠ ⁠
• Players Tailgate⁠
• ⁠The Just One Project⁠
• Direct Relief

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠Instagram⁠ +⁠LinkedIn⁠. Missed Opportunities for Good is powered by⁠Love of Good⁠ +⁠Aligned for Impact⁠.

Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria.

Follow Becky on LinkedIn, check out http://thebeckymorrison.com, https://www.thelight.nyc/ and followThe Lighton IG.

RESOURCES + LINKS

• ⁠Paola Mendoza Social Justice project⁠
• Lego ‘She Built That’ Press Release
• Lego ‘Ready for Girls’ Press Release
• Film: Safe Sets
• Safe Sets Whitepaper

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠Instagram⁠ +⁠LinkedIn⁠. Missed Opportunities for Good is powered by⁠Love of Good⁠ +⁠Aligned for Impact⁠.

Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.

Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.

RESOURCES + LINKS

•

• Hinge "No Ordinary Love" Press release 2024 + 2025
• Hinge 2024 Gen Z Report
• Gill Foundation - https://gillfoundation.org/
• Recent campaign with Gill Foundation: Divesha & Kristany + Melissa

•

Stand with Trans - https://standwithtrans.org/

We'd love to hear from you:

•

Who would you like to see us interview?

•

What campaign would you like us to audit?

Follow us on⁠Instagram⁠ +⁠LinkedIn⁠. Missed Opportunities for Good is powered by⁠Love of Good⁠ +⁠Aligned for Impact⁠.

Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought us a case study on Audible’s Indigenous Writers Circle program to discuss live.

Feeling inspired? Take the Impact Communications Institute pledge.

Follow Melissa on LinkedIn and visit http://yulupr.com to learn more about the impactful work they’re doing.

RESOURCES + LINKS

• Audible Case Study: https://yulupr.com/portfolio/audible/
• Manifest Works
• Impact Communications Institute
• Video: Creators for Good Ethics, Influence & the New Rules of Engagement

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠Instagram⁠ +⁠LinkedIn⁠. Missed Opportunities for Good is powered by⁠Love of Good⁠ +⁠Aligned for Impact⁠.