Modern Direct Seller Podcast

In this episode of the Modern Direct Seller Podcast, we’re talking all about the tasks you can hand off to AI to get ahead of the busiest stretch of the year. Along the way, we’re also getting honest about what leaning on AI day to day can really feel like, and why that’s worth paying attention to as the holidays approach. Each idea is simple to put into practice, so you can lighten your plate and actually enjoy the season.

Looking to build your Oh My Hi website? Grab a free Capture and Convert homepage and let OHMi, our AI-guided bestie, draft your holiday gift guide pages and forms for you.

Time-Based Notes:

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2:06 - Working Smarter, Feeling Harder

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7:26 - Holiday Gift Guides

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10:05 - Your Family Gift List

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11:38 - Stretching Your Content

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13:54 - Turning Questions into Content

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15:51 - Gratitude and Year-End Reflection

Get the full show notes at https://moderndirectseller.com/episode313

In this episode of the Modern Direct Seller Podcast, we’re diving into how holiday shoppers are spending this year and what that means for your business. We’re sharing the latest shopping data and real feedback from our Q4 virtual retreat. Then we map out the season and share promo and event ideas to help you make the most of the holidays. If your plan for the season is still coming together, this one’s for you.

Looking for a place to send all the new shoppers you meet this season? Grab a free capture and convert homepage from Oh My Hi, the ultimate do-it-all website platform made for direct sellers.

Time-Based Notes:

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1:47 - This Year’s Holiday Shopper

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5:25 - The Good News for Direct Sales

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6:20 - Mapping the Holiday Calendar

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9:17 - Building a Better Holiday Offer

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10:57 - Creating Early Urgency

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11:39 - Turning Events into Experiences

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12:35 - Reaching New Customers

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13:43 - Engaging Existing Customers

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14:48 - Choosing Your Focus for Q4

Get the full show notes at https://moderndirectseller.com/episode312

Canva can do a lot more than create social media graphics, but knowing where to start can feel overwhelming. In this episode of the Modern Direct Seller Podcast, Becky chats with Kat Cornell of The Creative Cat Studio about making Canva easier to use in your direct sales business. They talk about why templates are a great starting point, how to simplify your designs, which Canva features can save you time, and how to create consistent content across your social media, website, and other marketing channels. Kat also shares practical ways to use AI as a starting point for design, why a brand kit can make your workflow easier, and one simple exercise you can try this week to look at your existing content with fresh eyes.

Want to learn more from Kat? Find her on social media at @thecreativecatstudio. She also shares Canva education through her membership and workshops, including Canva Made Simple: a free live workshop for small business owners and direct sellers, on Wednesday, October 28 at 1pm PT / 4pm ET. Grab your free spot at http://thecreativekatstudio.com/workshop.

Time-Based Notes:

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4:58 - Kat's Journey From Graphic Design to Canva Education

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7:33 - Building Confidence With Canva

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8:27 - Why Less Is More in Design

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9:15 - Using AI to Create and Refine Graphics

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12:25 - What Else Can You Create in Canva?

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15:33 - Three Canva Features Worth Learning

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18:01 - Is Canva Pro Worth It?

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20:21 - Building Your Brand Kit

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22:20 - Finding Inspiration for Your Brand Style

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25:18 - Repurposing Canva Content Beyond Social Media

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26:41 - A Simple Way to Improve Your Existing Designs

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28:18 - Kat's Upcoming Workshops and Collaborations

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30:20 - Where to Find Kat Cornell

Listen to the episode and find more resources at http://moderndirectseller.com/episode311

In this episode of the Modern Direct Seller Podcast, we chat with Chalisa Hagan, jBloom’s first ever Diamond Executive Director, about what it really takes to lead a big team without stepping away from selling. Chalisa has spent over 22 years in the jewelry space, and today she leads a team of more than 900 while still showing up at her own events. She shares how her view of the business has changed over the years, plus a few of the ways she keeps her team excited to be part of it. If you’re working toward leadership in your own business, this one’s a refreshingly honest look at life at the top.

You can connect with Chalisa and follow her journey on TikTok, Instagram, and Facebook. And if you’re ready to give your business a home online that belongs to you, claim your free capture and convert homepage from Oh My Hi when you get started today.

Time-Based Notes:

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1:21 - Rapid Fire

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6:13 - From Retailer to Builder

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11:39 - A Week at the Top

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16:47 - Learning to Do Less

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22:43 - Keeping It Fun

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27:10 - Rules Worth Breaking

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28:26 - Permission to Overshare

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33:47 - Where Future Leaders Start

Get the full show notes at https://moderndirectseller.com/episode310

In this episode of the Modern Direct Seller Podcast, we chat with business coach Amber McCue, author of the brand new book How to Clone Yourself. Amber has spent over 15 years building multiple businesses, often alongside a corporate career, and she's learned to do it without living at her desk. She shares the thinking that helped her stop doing everything herself, plus how she's putting AI to work in her own business. If you've ever wished there were two of you, this conversation might get you closer than you think.

You can find Amber on Instagram and pick up How to Clone Yourself onthe book's official site. That's also where you can meet the AI Clone Team she created for her business. And if you're ready to build your online presence somewhere you control, you can claim a free capture and convert homepage from Oh My Hi.

Time-Based Notes:

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1:29 - Rapid Fire

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7:45 - From Startup to Portfolio

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9:36 - A Book for the Stretched Thin

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11:48 - The Recovering Chief Everything Officer

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15:51 - The $100 Bill Test

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19:41 - The Power of Constraints

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23:40 - A Team of One

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28:18 - A Launch Experiment

Get the full show notes at https://moderndirectseller.com/episode309

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder pick up where their last AI conversation left off and take it a big step further. They move from using AI to write in your brand voice to having it actually get work done across the tools you already use every day. Jeremy breaks down the tech that's quietly reshaping how they run their business, and they share an early look at what it's starting to make possible inside Oh My Hi. If AI has only ever been a writing buddy for you, this one might change how you think about it.

New to Oh My Hi? It's the direct sales website platform at the center of this conversation, and podcast listeners can claim a free capture and convert homepage when they get started. Inside the Academy and Oh My Hi, you'll also find a brand new toolkit that walks you through training your AI tool on your business.

Already an Oh My Hi user and want in on the new MCP? Email the Oh My Hi team, and they'll get you set up.

Time-Based Notes:

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1:40 - Rapid Fire Questions

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3:36 - Revisiting Context

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7:08 - What's an MCP?

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10:32 - How the Workday Changed

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14:30 - Why Oh My Hi Went the MCP Route

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18:46 - What the MCP Can Do Today

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21:31 - Inside the Beta

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24:53 - What's Next for Oh My Hi

Get the full show notes at https://moderndirectseller.com/episode308

In this episode of the Modern Direct Seller Podcast, we chat with Dave Grimaldi, CEO of the Direct Selling Association (DSA), about why the personal stories behind our businesses carry so much weight. Dave returns for a state-of-the-union look at his first two years leading the DSA, including what has surprised him most about direct sellers and what is really happening in Washington right now. He also shares why direct selling fits so naturally into the larger American story. And with Direct Selling Day landing the day after this episode goes live, the timing could not be better.

You can connect with Dave directly by phone at 202-380-2203, and you can find the latest advocacy news and resources on the newly revamped DSA website. If you’d like to add your voice to the America 250 project, record a short video through the DSA story submission page. You can also follow along and help amplify the work on Instagram and LinkedIn.

And if your business currently lives on social media and you are ready for a site that is truly your own, grab your free capture-and-convert homepage from Oh My Hi.

Time-Based Notes:

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1:42 - A Quick Rapid-Fire Warm-Up

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2:35 - What's Surprised Dave About the Channel

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5:45 - A Candid Look Inside DC Today

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9:38 - A State-of-the-Union Update from the DSA

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14:36 - Direct Selling and the American Story

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20:04 - The Kind of Story Worth Sharing

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23:52 - Inside Direct Selling Day

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27:04 - The Bigger Picture

Get the full show notes at https://moderndirectseller.com/episode307

In this episode of the Modern Direct Seller Podcast, we chat with Melina Dixon, Chief Heart Officer of Heart & Hustle and owner of the Kick It Club, about why genuine connection still comes first on social media. After more than two decades in the direct sales field, Melina brings a relationship-first perspective on turning everyday conversations into real sales. She digs into consistency, showing up with intention, and building a brand that feels unmistakably yours.

You can connect with Melina on Facebook and Instagram, or join her group, Heart and Hustle with Melina Dixon. Learn more about The Kick It Club, and grab Melina's free set of 10 graphics and captions.

And if you're ready for a website that's truly your own instead of a page that looks like everyone else's, take a peek at Oh My Hi.

Time-Based Notes:

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1:23 - Rapid Fire Questions

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5:52 - From the Field to the Kick It Club

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10:03 - Earning Trust as the New Owner

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14:47 - Building a Brand That's Truly Yours

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19:52 - Turning Conversations Into Sales

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25:45 - The 80/20 Balance

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28:12 - How Often (and Where) to Post

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34:25 - Serving Over Selling

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35:48 - The AI Content Trap

Get the full show notes at https://moderndirectseller.com/episode306

In this episode of the Modern Direct Seller Podcast, we chat with Amy Konowal, a top Pampered Chef leader who has built one of the company's largest teams. Amy shares what team building really looks like today, why the usual fears around recruiting rarely hold up, and how she welcomes people onto her team no matter how long they plan to stay. She also gets honest about those crucial first weeks with a new member and offers a simple place to start for anyone ready to grow their team.

You can connect with Amy on Facebook and Instagram. And if you're tired of building your business on rented land, be sure to grab your free capture-and-convert homepage from Oh My Hi today.

Time-Based Notes:

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0:54 - Meet Amy Konowal of Pampered Chef

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2:54 - Rapid Fire Questions

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7:39 - Amy's Direct Sales Journey

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13:51 - Making the Recruiting Conversation Feel Natural

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15:52 - Recruiting Ping Pong

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20:11 - Who Belongs on Your Team

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23:47 - When Leadership Feels Out of Reach

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25:20 - Getting New Team Members to Stick

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28:07 - Team Building Myths Worth Rethinking

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34:36 - Starting Conversations That Grow Your Team

Get the full show notes at https://moderndirectseller.com/episode305

In this episode of the Modern Direct Seller Podcast, we're talking all about the questions that came up over and over during a summer of back-to-back conferences across the country. From the search for the next big thing to online parties, lead generation, team building, and where to show up online, these are the themes direct sellers everywhere are working through as they head into fall. Wherever your business stands right now, the questions on your mind are very likely the same ones being asked across the industry.

Ready to build some real momentum this fall? The Academy Fall Reset is open now, and it's not too late to jump in for 50% off your first month. And if you want a website that's truly yours, with your links, your content, and your email list all in one place, grab a free Capture and Convert homepage from Oh My Hi.

And if Becky’s summer conference outfits caught your eye, the sparkle jacket and a few other favorites are up for grabs right here.

Time-Based Notes:

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2:02 - On the Road This Summer

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8:26 - Is There a Next Big Thing?

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12:54 - Are Online Parties Still a Thing?

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14:26 - Finding New Customers

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18:17 - Turning Events Into Leads

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21:21 - What to Do With Your Facebook Group

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25:40 - Growing Your Team

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29:46 - Where and How Often to Show Up

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32:04 - Do You Really Need a Website?

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33:36 - Choosing Your AI Tool

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35:21 - Prioritizing What Actually Matters

Get the full show notes at https://moderndirectseller.com/episode304

In this episode of the Modern Direct Seller Podcast, we chat with Kelsey Silver, creator and CEO of Foresight HQ, about the follow-up that's already sitting in your DMs waiting to convert. Kelsey is an MIT-certified data analyst who pairs human psychology with hard numbers to help sellers spot which conversations are worth their energy. She shares what she learned from analyzing tens of thousands of DMs, why the loudest replies rarely turn into sales, and a simple way to start tracking your warmest leads.

You can connect with Kelsey on Instagram, where she shares live DM breakdowns and her Therapist Reads Your DMs series. DM her "Becky" to say hi. She's also put together a free resource and a look at Foresight HQ, her lead-management tool for Instagram and Facebook DMs. You can grab both ather gift page.

Want a website that's actually yours instead of a social feed you don't own? Get your free Capture and Convert homepage at OhMy Hi.

Time-Based Notes:

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1:09 - Rapid-Fire Questions

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8:14 - Who is Kelsey Silver?

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9:53 - What Your Inbox Is Really Telling You

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16:08 - Reading the Signals of a Ready Buyer

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22:35 - A Simple Place to Start

Get the full show notes at https://moderndirectseller.com/episode303

In this episode of the Modern Direct Seller Podcast, we chat with Kimberly Tara, a CPA and certified tax coach who has spent over a decade helping business owners keep more of what they earn. Kimberly makes the case that if you're a direct seller, you're a business owner in the eyes of the IRS, and that one shift changes how you handle your money all year long. We get into the mindset that helps you catch deductions you didn't know you could take, when it's time to get serious about a real tax strategy, and the story behind her new software, TaxMove. It's a warm, surprisingly fun conversation that makes tax season feel a whole lot less scary.

Want to learn more from Kimberly? Check out TaxMove and take your free tax savings assessment to see what you might be overpaying. And if your business is living on social media right now, it might be time to give it a real home of its own. Grab your free capture-and-convert homepage from Oh My Hi, a website that's actually yours.

Time-Based Notes:

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1:14 - Meet Kimberly Tara

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2:51 - Rapid-Fire Questions

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7:16 - From Engineering to Tax Strategy

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12:41 - Yes, You're a Business Owner

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18:12 - Mindset Shifts Before You Dive In

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21:28 - Deductions You're Probably Missing

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27:58 - Business or Personal?

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31:08 - When to Start Thinking About Strategy

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33:07 - Meet TaxMove

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41:05 - One Thing to Take Away

Get the full show notes at https://moderndirectseller.com/episode302

In this episode of the Modern Direct Seller Podcast, we're diving into the projects that quietly keep working for you long after you've called it a day. These are the kind of behind-the-scenes builds that would genuinely move your business forward, yet they're easy to keep putting off when there's always something more urgent demanding your attention. We're breaking down the ones worth blocking off a few focused hours for, why each pays you back in both time and income, and how to start with just one so it never feels like too much.

Ready to start building? Podcast listeners can grab a free capture-and-convert homepage over at Oh My Hi, and if you're stuck on what to offer once it's live, the lead magnet training walks you through it. For your text keyword opt-in needs, be sure to check out Project Broadcast as it integrates right with your website.

Academy members can go grab the Fast Track Follow-Up toolkit for fill-in-the-blank welcome emails and the July Social Selling Action Plan for the context document walkthrough.

There's still time to enter our 300th episode giveaway, and if you'd love an early look at Becky’s new book, become a beta reader today.

Time-Based Notes:

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1:26 - Build Today, Benefit Tomorrow

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4:18 - An Email Welcome Sequence

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7:55 - A Text Keyword Opt-In

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10:13 - A Capture & Convert Homepage

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14:31 - An AI Context Document

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16:37 - Investing in a Relationship or a Room

Get the full show notes at https://moderndirectseller.com/episode301

In this episode of the Modern Direct Seller Podcast, we're marking 300 episodes, a number that took five and a half years (and a lot of Tuesdays) to reach. We're using the milestone to dive into the future of direct sales, unpacking what has and hasn't changed about this industry since the show began. There are some honest predictions in here too, about where things are headed and what that means for the way you build.

Want to celebrate 300 episodes with us? Enter the 300th episode giveaway for a prize package from the Modern Direct Seller Shop, and if you'd like early access to the manuscript of Becky’s new book, sign up as a beta reader.

And if you’re a direct seller ready for a home base you actually own, grab a free capture and convert homepage from Oh My Hi.

Time-Based Notes:

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0:51 - 300 Episodes in the Making

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8:15 - What Hasn't Changed in Direct Sales

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16:14 - Building a Brand Beyond Your Frank's List

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18:21 - Public Content and the End of the Secret Group

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22:15 - Trading Hustle for Systems You Own

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26:57 - AI's Brand New Chapter

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28:58 - Why the Future of Direct Sales Is Bright

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31:11 - Umbrella Brands, Younger Sellers, and New Ways to Earn

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42:13 - A New Book and a Call for Beta Readers

Get the full show notes at https://moderndirectseller.com/episode300

In this episode of the Modern Direct Seller Podcast, we sit down with Michelle Knight, founder and brand strategist behind Brandmerry, to unpack what personal branding actually means once you strip away the polished, copy-everyone-else version of it. Michelle opens up about the moment that reshaped how she builds brands, and why she believes yours should never feel "finished." We dig into why direct sellers need something beyond the parent company's brand to stand out, how to tell if your story is even worth sharing, and a simple system for turning ordinary days into content that sells. No perfectly lit photoshoot required.

You can connect with Michelle at her website, Brandmerry, where you'll find her$27 Storytelling Content Bundle packed with prompts and content ideas across platforms, plusher Substack, where she's writing her upcoming book in public.

If you're still building your business on borrowed real estate, this episode's sponsor Oh My Hi wants to change that. Sign up today, and get acapture-and-convert homepage on the house.

Time-Based Notes:

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01:11 - Rapid-Fire Questions

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03:28 - Michelle's Story: From Loss to Brandmerry

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08:12 - Why Personal Branding Matters for Direct Sellers

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11:32 - Sharing the Scar, Not the Wound

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15:08 - The 72-Hour Story Documentation Exercise

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17:44 - Building a Story Bank with AI

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21:00 - Turning Stories Into Sales

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25:09 - Michelle's Book & Storytelling Bundle

Get the full show notes at https://moderndirectseller.com/episode299

In this episode of the Modern Direct Seller Podcast, we're making the case for why every direct seller needs a home base of their own, and handing the mic to the people already proving it works. You'll hear from seven women from our community across seven different companies who traded borrowed land and replicated sites for websites they actually own. From sticker parties and recipe libraries to lead-capturing landing pages, team-building funnels, sold-out retreats, and multi-stream brands, each one shares real numbers and real results. It's a look at what becomes possible when you stop building on rented ground and start building somewhere that's truly yours.

Want to peek at what these sellers have built? You can find Ashley Wasco at hersticker party page, Julie Gizzi ather recipe hub, Stephanie Pressley over athttps://www.stephaniepressley.com/, Amary Doremus ather permanent jewelry site (and be sure to check out her newly launched podcast), Jen Bach atCraft What Matters, Natasha Berkel atNatasha's Healthy Living, and Evelyn Abernathy atPurple Essence by Evelyn.

Ready to build a home base of your own? As a podcast listener, you cangrab a free capture-and-convert homepage from Oh My Hi to get started.

Time-Based Notes:

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0:53 - Why Your Business Needs a Home Base

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3:27 - Borrowed Land vs. Land You Own

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11:02 - Ashley Wasco: Running Sticker Parties on Her Own Site

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16:50 - Julie Gizzi: 600 Leads and 30 Years in Business

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21:27 - Stephanie Pressley: Building the Wall, Not Throwing Mud

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25:22 - Evelyn Abernathy: Leading With Education Online

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28:39 - Amary Doremus: 125 New Team Members in a Year

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31:46 - Jen Bach: A Retreat Launch That Hit $5K in a Week

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35:17 - Natasha Berkel: One Video, Thousands of Leads

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37:05 - Seven Sellers, Seven Ways to Use a Home Base

Get the full show notes at https://moderndirectseller.com/episode298

In this episode of the Modern Direct Seller Podcast, we chat with media strategist and TV personality Beth Nydick about what it actually takes to get noticed in today's oversaturated online world. Beth draws on decades of experience behind the scenes at The Tonight Show, MTV Networks, and national talk shows to unpack the real difference between media and marketing, and why the brand you build matters more than any single product you sell. She shares how she coaches business owners to pitch themselves for podcasts, stages, and press, and the mindset shift that makes putting yourself out there feel a lot less scary.

You can connect with Beth anywhere on social. On Instagram, DM her "Becky" for a special resource on pitching yourself for podcasts and stages. Looking for your own home base to grow your personal brand? Oh My Hi gives direct sellers a real website that's actually yours. Grab the free capture-and-convert home page when you get started.

Time-Based Notes:

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1:12 – Rapid Fire Questions

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3:28 – Beth’s Story

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7:32 – Building Your World on Social Media

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10:06 – The Difference Between Media and Marketing

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13:32 – Why People Buy Into You

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16:00 – Turning Yourself Into a Digital Personality

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17:33 – What Media Is Actually Worth Your Time

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20:06 – What You Need Before You Start Pitching

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23:38 – Why Not You?

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26:08 – Favorites & How to Connect with Beth

Get the full show notes at https://moderndirectseller.com/episode297

In this episode of the Modern Direct Seller Podcast, Becky shares eight creative ways to keep your business moving during the summer months without relying on the same old sales strategies. From porch pop-ups and poolside gatherings to vendor markets, back-to-school gifting, and travel content, she explores simple ideas that fit naturally into the season while helping you create new conversations and connections.

Becky also talks about the importance of building systems that support your business behind the scenes, so you can enjoy summer while continuing to capture leads and follow up with new customers. If you've been looking for fresh ways to build momentum before fall, this episode is full of practical ideas you can start using right away.

Time-Based Notes:

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00:02 – Why summer calls for a different approach to selling

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02:13 – Idea #1: Host a porch, driveway, or neighborhood pop-up

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04:14 – Idea #2: Create a relaxed poolside pop-up experience

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05:25 – Idea #3: Make the most of farmers markets and outdoor vendor events

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06:27 – Idea #4: Partner with local mom groups for back-to-school season

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08:49 – Idea #5: Start talking about teacher and school staff gifts early

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10:02 – Idea #6: Host a "Last Hurrah" summer party

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11:58 – Idea #7: Turn summer travel into engaging business content

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16:00 – Idea #8: Build systems that keep your business running while you're on the go

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18:20 – Becky's challenge: Pick one idea and put it on your calendar this week.

Get the full show notes at http://www.moderndirectseller.com/episode296

In this episode of the Modern Direct Seller Podcast, we're handing the mic to a lineup of thriving direct sellers in our community to answer one question: what are they doing differently that's actually working? You'll hear from Marcia McMaster, Amy Zeigler, Amber Grillot, Paige Swenson, Lisa Kirkley, Evelyn Abernathy, and Diana Winsor, each pulling back the curtain on the small shifts making a big difference in their business.

Several of the thriving sellers we know credit their Oh My Hi website and its lead capture and follow-up tools for saving time and keeping customer relationships strong. As a podcast listener, you cangrab a free Capture and Convert homepage when you get started today. Connect with the sellers featured today: Marcia at http://littleblackdressapproved.ca, Amy at http://dinneralaamy.com, Amber at http://ambergrillot.com, Paige at http://paigeswenson.com, Lisa at http://photosolutionsforever.com, Evelyn at http://purpleessencebyevelyn.com, and Diana at http://beagelesswithdiana.com.

Time-Based Notes:

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2:29 - Less Is More at Events with Marcia McMaster

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7:01 - 95% Lead Capture and Bundling with Amy Zeigler

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10:06 - Facebook Marketplace with Amber Grillot

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13:41 - A Private Podcast for Leads with Paige Swenson

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16:06 - Meeting Customers Where They Are with Lisa Kirkley

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18:28 - Going 98% Online with Evelyn Abernathy

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21:18 - A No-Lead-Left-Behind Follow-Up System with Diana Winsor

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers.Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode295

In this episode of the Modern Direct Seller Podcast, we chat with Linda Sidhu, founder of Mixermind, about why collaboration is the growth lever most sellers overlook. Linda shares how she went from pharmaceutical rep to quiz funnel expert to the connector who brings entrepreneurs together, and how she reframes competition into real partnership. She breaks down the borrowed audience idea, the small moves that turn into big collaborations, and her Magic Match framework for finding the right people. It's a warm, practical take on growing your business by growing your network.

Connect with Linda over at Mixermind, her membership community for entrepreneurs who want to network and collaborate. Be sure to take her quiz, What's Your Visibility Factor?, for a roadmap to better visibility and more partnerships.

Time-Based Notes:

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1:11 - Rapid Fire Questions

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8:43 - From Quiz Funnel Expert to Super Connector

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14:20 - Building a Community Around Connection

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16:44 - Collaboration Over Competition

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19:55 - The Power of Micro Partnerships

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24:18 - Linda's Magic Match Framework

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27:25 - Starting the Conversation Without the Awkward

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30:27 - One Move to Make This Week

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33:34 - The Visibility Factor Quiz & How to Connect

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers.Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode294