Podcast
My Best Campaign
We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand.
What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?
- Marketing chart
- #131
- Episodes
- 45
- Releases
- Every two weeks
- Typical length
- 55 min
- On air since
- 2024
- Latest episode
- 16 hours ago
Episodes
45 episodes, newest first
-
49 min
Why Being an Outlier Is Oboz’s Biggest Brand Advantage | Dave Karstad, Senior Director Brand & Marketing, Oboz
Season 3, Episode 11
Show notes
How do you modernize a cult outdoor brand without losing what made people love it? Dave Karstad, Senior Director of Brand and Marketing at Oboz, has spent the last nine months answering exactly that, and the impact is already showing.
Oboz has long been a favourite in the hiking world, but it needed a little tzuj to let its personality shine and reach the right audience. In this season three finale, Dave shares how he’s refocusing a cult brand for a new generation, why being an outlier is a strength, and how to get a buttoned-up brand to loosen up and connect with the people who matter most.
LINKS
-
1 hr 7 min
How Boarderie Turned Charcuterie Boards into a $200M Business | Rachel Solomon, CEO, Boarderie
Season 3, Episode 10
Show notes
Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEO
How much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass.
Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins.
LINKS
-
57 min
Why Patagonia’s Anti-Marketing Works | Aileen Ottenweller, Director of Brand & Impact, Patagonia
Season 3, Episode 9
Show notes
Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention.
On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values and give their community a chance to contribute to something meaningful.
LINKS
-
1 hr 8 min
Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx
Season 3, Episode 8
Show notes
Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.
LINKS
-
44 min
How Vivobarefoot Turned "Barefoot Shoes" Into a Movement | Nicholas Charlier, Vivobarefoot
Season 3, Episode 7
Show notes
Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity.
LINKS
-
55 min
Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research
Season 3, Episode 9
Show notes
This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.
Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.
LINKSChris on Linkedin
-
27 min
7 Lessons from the World's Best Marketers
Season 3, Episode 8
Show notes
This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately.
LINKS
-
51 min
The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls
Season 3, Episode 7
Show notes
How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.
LINKS
-
52 min
The Secret to a Perfect Product Launch | Alicia Moore, Ex Halfdays, La Colombe,
Season 3, Episode 6
Show notes
What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:McWrap Event La Colombe La Colombe x National Park Foundation
Todd CarmichaelHalfdaysMillion Dollar Cowboy BarHalfdays x Million Dollar Cowboy BarBrandi CyrusHalfdays x Hoka Tecovas Still Here New York Still Here Sport Jean Bode x LevisAirbnb Bedtime AdAirbnb Girls Trip AdUnreasonable Hospitality
-
43 min
How to Run a Global Influencer Marketing Program | Allegra Contatore, Sunday Riley
Season 3, Episode 5
Show notes
The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.
LINKS
-
1 hr 3 min
The Best Marathon Marketing of 2026 | Lee Glandorf, The Sweat Lookbook
Season 3, Episode 4
Show notes
Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London and Boston? Lee Glandorf, marketer and author of The Sweat Lookbook on Substack took us through the best marathon pop-ups of the season and helps us understand how brands can avoid fading into the hundred other activations competing for a premium customer. BONUS: She identifies what might be the biggest missed opportunity for brands in the athletic space right now.
LINKS
The Sweat Lookbook on Substack
The Rec Room on the Sweat Lookbook
The Rec Room on Running Supply
The Rec Room on Running Wylder
Nobody Asked Us with Des and Kara podcast
-
54 min
Marketing Molly Baz’s Mayonnaise Empire | Avery Hairston, VP Marketing, Ayoh
Season 3, Episode 3
Show notes
Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.
LINKS
Unreasonable Hospitalityby Will Guidara
-
45 min
How to Pop-Up at Paris Fashion Week | Sidney Baptista, Founder & CEO PYNRS
Season 3, Episode 2
Show notes
When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.
LINKS
Gabby Thomas, Olympic Gold Medalist
TrailblazHers Run Co & Newton Police lawsuit resolution
Desiree "Des" Linden, "Queen of Boston"
Mike Peck, Brooks Creative Director
-
59 min
Huckberry's Foolproof Rules for Branded Content | Danny Segal, VP Brand & Creative Brami
Season 3, Episode 1
Show notes
Huckberry has long been the benchmark for branded documentary content—iconic series like Dirt, Shop Class, and Huckberry Homes have racked up millions of views for the brand. Danny Segal is the creative director who kicked this content engine into gear. We talked about the key ingredients of brand content collaborations, how to hit the right balance of content and commerce, and he spilled his best trove of inspiration right now.
LINKS
•
•
https://www.linkedin.com/in/danielgsegal/
•
•
•
•
•
•
•
•
•
•
-
13 min
SXSW for Marketers: What to Do, See & Skip (Insider's Guide) Bonus
Season 3, Episode 3
Show notes
Heading to SXSW? This is the guide I wish I'd had on my first trip. After eight years attending South by Southwest, I've figured out exactly how marketers can get the most out of the week—from scheduling strategy and what sessions to prioritize, to what to wear, what to eat, and how to navigate Austin without any FOMO.
In this video we cover:
- Where to stay & how to get around- What to pack (including the shoe rule)
- How to plan your sessions (and when to ditch your plan)
- Why panels are overrated & what to attend instead
- The #1 way to network at SXSW
- Brand activations worth your time
Whether it's your first time or your fifth, there's something here for you.Drop your questions in the comments — and let me know if you'll be there. The Monday team will be on the ground as always.
#SXSW #SXSW2026 #MarketingStrategy #SXSWGuide #ContentMarketing #MarketingTips #Austin #SouthBySouthwest
-
13 min
Amanda's Brand + Marketing Trend Predictions 2026 Bonus
Season 3, Episode 2
Show notes
Every year we make a series of predictions that sit at the crossover of marketing and active / outdoor / wellness brands. We call it our Crystal Baller. This is the 6th edition—the second to make it on My Best Campaign. From cortisol to vintage gymwear, it's a non-so-comprehensive list of what we'll all be talking about in 2026.
LINKS
Read the original Crystal Baller post
Good Thinking Podcast
The Business of Fashion Podcast
Articles of Interest Podcast
Running Supply Substack
The Sweat Lookbook Substack
As Seen On Substack
Fitt Insider email
The Future Party email
Satisy Running: I think I saw you on my run today
Diadora's Cinematic Social
Shawna Olsten on My Best Campaign
Coperni’s probiotic "bacteria-infused" clothing
Melani Masarin’s Nightshade on Substack
-
1 hr
The Power of Community (+ A Really Good Workout) | Brogan Graham, November Project Bonus
Season 3, Episode 1
Show notes
Brogan Graham built a global fitness revolution with 250,000 committed members across the globe. We sat down, literally on the floor at The Running Event, to talk about how he did it and what brands can learn about growing organic communities and foster die hard fans. We cover: how to turn fans into evangelists. What is the right amount of friction for a branded event? And what is the biggest barrier that makes it impossible for some brands to partner with local community crews.
LINKS
•
•
•
•
Your Story in 60-seconds photos by Tony with a Sony
•
•
•
•
-
1 hr
Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
Season 2, Episode 27
Show notes
Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.
LINKS
Caryn Wasser on LinkedIn
Little Spoon Taylor and Trave memes
Little Spoon + Rachel Antonoff
Little Spoon + Grillo's Pickles
Skin Deep + Little Spoon
-
1 hr 3 min
Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative
Season 2, Episode 26
Show notes
When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms dumb down creativity. In this episode, he talks about his days at Salomon and the campaign that almost cost the brand its biggest retailer. We look back at the heyday of print advertising in ski and snowboarding and consider what we can bring to our marketing and brand campaigns today.
LINKS
Fact check: 3,000 injuries a year by beach umbrella. One death.
-
1 hr 3 min
Ep 25. Austin Hodges, Global Chief Marketing, Growth & Design Officer, Nuna | This is Your Sports Partnership Masterclass
Season 2, Episode 25
Show notes
Austin Hodges was running NBA partnerships at adidas when he got tapped to make what might sound like a surprising leap: lead global marketing at a baby brand. Since then he brought the adidas sports partnership playbook to life at Nuna—and Nuna's sub brands, Tavo and Hedgren—totally changing the game in marketing to parents. This episode is a masterclass in sports partnerships. It's also an incredible lesson in leadership—Austin spells out his distinct approach that has rocketed him from a single brand CMO to global oversight of three verticals for three brands.
Marketing lists
More Marketing shows picked out from the charts
More in Marketing
Placed highest on Apple Podcasts' Marketing chart right now
