On Brand with Nick Westergaard

You can be great at what you do and still get overlooked if you can't communicate your value. Dr. Kristine Sickels, former SVP of marketing for a $2 billion brand portfolio, now helps leaders and especially women speak with confidence, build influence, and turn their expertise into opportunity. She's also the author of the new book, The Clearest Voice in the Room.

What You’ll Learn in This Episode

• Why high-performing professionals and especially women get overlooked when they translate or soften their voices instead of speaking directly.
• How defining your core leadership values creates a authentic foundation for clear, confident communication.
• The specific filler words and unnecessary apologies that undermine credibility in high-stakes conversations.
• How to shift from a self-conscious spotlight mindset to a value-focused lighthouse mindset to overcome public speaking anxiety.
• Strategies to handle interruptions, eliminate timid phrasing, and claim space early in meetings.

Episode Chapters

• (00:00) Intro
• (00:41) Welcome Dr. Kristine Sickels
• (01:52) The Hidden Cost of Staying Silent
• (02:28) Clarity vs Loudness in Communication
• (04:13) Common Credibility Killers to Avoid
• (06:04) Building Confidence with Low Risk Reps
• (08:49) How to Handle Being Interrupted
• (09:39) Deconstructing Executive Presence
• (14:40) Shifting from Spotlight to Lighthouse Mindset
• (16:29) Mic Drop Workshop and Brand Smile

About Dr. Kristine Sickels

Dr. Kristine Sickels spent over twenty years scaling the corporate ladder, ultimately serving as Senior Vice President of Marketing for a $2 billion multi-brand portfolio featuring household icons such as Rubbermaid, Crockpot, Calphalon, Mr. Coffee, and Oster. She is the co-founder of C-Sweet, a multi-million-dollar women-owned consulting firm advising brands like Conair, BaBylissPRO, BIC, Vitamix, and Kimball International. She is the CEO and co-owner of Mic Drop, an organization focused on helping women master public speaking, secure paid engagements, and scale their professional impact. Additionally, she is the author of The Clearest Voice in the Room: How to Speak with Power and Intention at Work.

What Brand Has Made Kristine Smile Recently?

Kristine highlighted the recent collaboration between lifestyle apparel brand Dandy and Starbucks, which brought over 3,000 eager fans to a Seattle pop-up experience through an unexpected, vibrant alignment of two distinct brand communities.

Resources & Links

• Connect with Kristine on LinkedIn and on her website.
• Learn more about the Mic Drop workshop she discussed during the interview.
• Check out her book The Clearest Voice in the Room.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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What if some of the advice we've been given about leadership is actually making us worse at leading? After nearly four decades running sales organizations and billion-dollar operations, Larry Coval believes we've become too focused on authenticity, self-awareness, and how leaders feel, and not focused enough on competence, accountability, and helping other people succeed. His new book, Misled, takes aim at some of the most familiar ideas in modern leadership and asks a provocative question: What do people actually need from their leaders?

What You’ll Learn in This Episode

• Why the multi-billion-dollar leadership development industry is seeing declining employee sentiment despite increased spending on emotional intelligence and soft skills training.
• How focusing excessively on authenticity and vulnerability without operational competence can backfire for managers and their teams.
• The hidden pitfalls of hiring strictly for cultural fit and sameness rather than seeking out productive differentiation.
• Practical ways to shift from acting as an emotional prop for your team to becoming an active upskiller who invests directly in their success.
• Why traditional corporate meeting culture drains time and energy, and how red-teaming your calendar can give teams their productivity back.

Episode Chapters

• (00:00) Intro
• (00:54) Welcome Larry Coval
• (01:33) The Flaws of Emotional Leadership
• (03:01) What Employees Actually Need
• (05:00) Fixing Broken Hiring Practices
• (07:53) Preparing Individual Contributors for Management
• (13:09) Unpacking Servant Leadership
• (17:38) Building Competency-Based Leadership Programs
• (21:12) Eliminating Meeting Culture
• (24:43) Brand Smile and Outro

About Larry Coval

Larry Coval is an executive leader, coach, and author who has spent nearly four decades running sales organizations and billion-dollar operations. Drawing on his extensive corporate experience, his new book, Misled: Why Almost Everything We Learned About Leadership Is Wrong and How to Fix It, challenges conventional wisdom in leadership development by shifting the focus from emotional states back to skill, competence, and accountability.

What Brand Has Made Larry Smile Recently?

Larry highlighted Honolulu Pickleball, a small family-owned business that has captured major industry awards against multi-million-dollar competitors through rapid innovation, cutting-edge paddle technology, and exceptional customer care.

Resources & Links

• Connect with Larry on LinkedIn.
• Check out his book Misled and his website.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The brands we build are shaped by the cultures we build around them. But what happens when the culture tells you that parts of who you are don't quite belong? Arturo Nunez has worked inside some of the world's most influential brands, from Nike and Apple to the NBA and New Bank, and his new book, The Culture Compass, explores what it really takes to lead without leaving yourself behind. We talk about code switching, belonging, ambition and why identity may be one of the most overlooked sources of strategic insight

What You’ll Learn in This Episode

• Discovering the unwritten rules of corporate culture before trying to rewrite them
• Navigating code switching without erasing your individual identity
• Redefining professional norms beyond cultural familiarity
• The hidden obsession with detail behind iconic brand ecosystems

Episode Chapters

• (00:00) Introduction and guest background
• (02:08) Learning the unwritten rules of corporate culture
• (03:08) Code switching versus erasing yourself
• (06:03) Who gets to define professional norms
• (13:31) Inside the inspiration culture at Nike
• (15:18) The siloed obsession and detail at Apple
• (21:14) Using cultural differences as a strategic advantage
• (26:33) Outro and book details

About Arturo Nunez

Arturo Nunez is a seasoned marketing executive and author of The Culture Compass. He has held senior leadership roles at some of the world's most influential organizations, including Nike, Apple, Pepsi, and the NBA. Throughout his career, he has focused on connecting global brands with diverse consumer cultures and empowering professionals to lead authentically.

What Brand Has Made Arturo Smile Recently?

Bad Bunny made Arturo smile recently through his unapologetically authentic global tours and cultural impact, proving that staying true to your roots creates unmatched brand resonance.

Resources & Links

• Connect with Arturo on LinkedIn and Instagram.
• Check out his book The Culture Compass and his website.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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What happens when a brand that once mattered stops mattering? Joey Shamah has spent more than two decades answering that question, from co-founding e.l.f. Cosmetics to building AS Beauty Group through the acquisition and reinvention of brands like Laura Geller, Bliss, CoverFX, and Julep. This week, we're talking about what makes consumers genuinely connect with a brand, how to scale without losing the plot, and what it takes to make a legacy brand relevant again.

What You’ll Learn in This Episode

• How confidence directly shapes employee retention and business growth
• The crucial difference between authentic confidence and ego
• Why two thirds of employees would take a pay cut for supportive leadership
• The three step framework elite athletes use to overcome mistakes fast
• Simple questions to interrupt self doubt and regain clarity

Episode Chapters

• (00:00) Intro
• (00:49) Building From Scratch vs Revitalizing Brands
• (03:19) Rebranding Without Losing Core Customers
• (05:17) Cultivating Genuine Consumer Connections
• (07:11) Disrupting Conventions at e.l.f.
• (09:16) Balancing Profitability and Brand Growth
• (11:15) Lessons Learned Across the Entrepreneurial Journey
• (18:12) Surmounting Misconceptions in Leadership
• (19:29) Standing Out in a Crowded Market
• (22:35) Customer Feedback as a Strategic Advantage
• (25:23) A Brand That Made Him Smile

About Joey Shamah

Joey Shamah is an entrepreneur and executive with over two decades of experience building, acquiring, and revitalizing iconic consumer brands. He co-founded e.l.f. Cosmetics, helping scale the business from a grassroots direct-to-consumer model into a global beauty powerhouse. Today, Joey serves as a principal at AS Beauty Group, where he oversees the acquisition and transformation of heritage beauty brands including Laura Geller, Bliss, CoverFX, and Julep. He is also the CEO of Fit for Life, managing health and wellness accessories under major licensed brands.

What Brand Has Made Joey Smile Recently?

Joey highlighted Peloton as a brand that makes him smile. As an early adopter who purchased one of the first fifty bikes off Kickstarter, he uses the bike and tread to start his mornings, appreciating both the product experience and the strong community the brand has built around it.

Resources & Links

• Connect with Joey on LinkedIn.
• Learn more at the AS Beauty website.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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What happens to an organization when people stop believing in themselves? Dr. Cindra Kampoff is a confidence researcher and performance psychology expert who has worked with Minnesota Vikings players and Olympic athletes. Her new best-selling book, The Confidence Habit, explores the surprising connection between confidence, performance, leadership, and even employee retention. On this episode of On Brand, we're gonna talk about why confidence is more than just a personal trait. It may be one of the most important forces shaping how we show up

What You’ll Learn in This Episode

• How confidence directly shapes employee retention and business growth
• The crucial difference between authentic confidence and ego
• Why two thirds of employees would take a pay cut for supportive leadership
• The three step framework elite athletes use to overcome mistakes fast
• Simple questions to interrupt self doubt and regain clarity

Episode Chapters

• (00:00) Intro
• (01:29) Why confidence is an organizational issue
• (03:11) What a confidence crisis looks like at work
• (04:30) What employees want from supportive leaders
• (07:54) The learn burn return framework
• (10:18) Accelerators and killers of organizational confidence
• (11:12) Lessons in letting go from elite athletes
• (17:16) How to train confidence as a habit
• (19:04) Authentic confidence versus arrogance
• (21:37) Reframing automatic negative thoughts
• (26:18) A brand that made Dr. Cindra Kampoff smile
• (27:53) Where to connect with Dr. Cindra Kampoff

About Cindra Kampoff

Dr. Cindra Kampoff is a recognized confidence researcher, performance psychology expert, and author of The Confidence Habit. She has coached High-performance leaders, Olympic athletes, and players for the Minnesota Vikings, helping them build resilience and mental strength. Through her research and work at the Mentally Strong Institute, Dr. Kampoff provides actionable tools to help individuals and teams transform self-doubt into authentic self-belief.

What Brand Has Made Cindra Smile Recently?

Cindra smiled recently because of Good Morning America. Following an appearance to discuss her book, she praised the brand for its incredible care, seamless preparation, and welcoming environment during a major career milestone.

Resources & Links

• Connect with Cindra on LinkedIn.
• Learn more at Cindra’s website and her new book, The Confidence Habit.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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What happens to your voice when everyone has AI helping them find the right words? Gina London, an Emmy-winning former CNN correspondent and author of Amplify You, has coached tens of thousands of professionals around the world on communicating with greater intention. Her message is simple: great communication isn't about becoming louder or becoming someone else. It's about making who you are on the inside come through more powerfully on the outside.

What You’ll Learn in This Episode

• How to align your internal values with external behaviors for meaningful impact
• Why practicing communication techniques creates a new, authentic baseline
• How to use AI tools for writing without losing your distinct personal voice
• Ways to adapt tone and energy to build trust across different audiences
• The key to balancing professional competence with approachable warmth

Episode Chapters

• (00:00) Intro
• (00:51) Amplifying Who You Are
• (03:26) The Misconception of Natural Talent
• (05:41) Closing the Perception Gap
• (10:14) Exercising Communication Muscles
• (14:11) Lessons on Dialect and Enunciation
• (19:13) Redefining True Authenticity
• (23:43) Protecting Your Voice in the AI Era
• (26:33) Brand That Made Gina Smile

About Gina London

Gina London is an Emmy Award-winning former CNN correspondent and author of Amplify You. She has coached tens of thousands of executives and professionals worldwide on intentional communication, media strategy, and leadership presence. Drawing on her extensive background in broadcast journalism and international executive coaching, she helps leaders align their internal values with their external behaviors to build authentic connections and drive impact.

What Brand Has Made Gina Smile Recently?

Haribo gummy candies recently brought a smile to Gina's face. While she does not personally enjoy the taste or texture, picking up a bag serves as a warm reminder of her daughter, who recently moved away to college and loves the whimsical shapes.

Resources & Links

• Connect with Gina on LinkedIn.
• Learn more at Gina’s website.
• Check out his book, Amplify You.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before the first Apple Store opened, the experts said it would fail within a year. But Ron Johnson saw a different story. As the retail pioneer who worked directly alongside Steve Jobs to build the Apple Store from scratch, Ron transformed retail from a simple transaction into an immersive experience. He also pioneered Target's famous high design partnerships and founded Enjoy. In this episode, we take a look at what it really takes to build a physical space and leadership lessons learned directly from Steve Jobs.

What You’ll Learn in This Episode
Why Apple delayed its retail launch six months to redesign around the digital hub
How Steve Jobs applied Pixar storytelling principles to physical store design
Why total trust and customer experience matter more than online transaction speed
What direct-to-consumer brands get wrong when attempting physical retail expansion

Episode Chapters
(00:00) Intro
(01:08) Challenging the Dot-Com Retail Consensus
(05:07) Co-Creating Space in a Secret Warehouse
(09:31) Designing for Ease of Use and Tactile Discovery
(12:07) The Digital Hub Rewind
(17:23) Focus and Execution Lessons from Steve Jobs
(21:50) The Reality of Modern Omnichannel Retail
(28:39) A Brand That Made Ron Johnson Smile

About Ron Johnson
Ron Johnson is a retail pioneer best known for co-creating the Apple Store alongside Steve Jobs, where he served as Senior Vice President of Retail Operations. Throughout his career, he has transformed customer experiences across major brands, pioneering Target’s famous high-design partnerships, leading JCPenney, and founding Enjoy. His upcoming book, Shop Different, details the leadership, design, and innovation principles behind some of the world’s most iconic physical spaces.

What Brand Has Made Ron Smile Recently?
Ron Johnson highlighted Sixt, the European car rental company, for its energetic branding, bright orange store design, and clever marketing that consistently features a subtle, engaging wink.

Resources & Links
Connect with Ron on LinkedIn.

• Learn more at Ron’s website.
• Check out his book, Shop Different.
• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.

Listen & Support the ShowSign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the biggest threat to your organization isn't disruption from the outside, but the way you operate inside? Tom Dennis argues that many companies have become overcontrolled and disconnected from the things that make organizations resilient: trust, adaptability, and human connection. A former Royal Marines officer, he's the founder and CEO of Serenity and Leadership and author of Rewilding the Corporate Mind.

What You’ll Learn in This Episode
Why relying on rigid control creates hidden organizational fragility
How Nelson’s naval strategies offer a modern template for leadership trust
What self-awareness reveals about your unconscious management habits
Why psychological safety drastically reduces costly operational mistakes
How setting up the right environment allows you to step back and let go

Episode Chapters
(00:00) Intro
(01:17) Rewilding as a Business Metaphor
(03:33) Military Strategy and Delegated Initiative
(07:52) The Power of Leadership Self-Awareness
(10:46) Overcoming the Urge to Micromanage
(13:27) Cultivating Psychological Safety
(19:34) Navigating Cultural Resistance at the Top
(24:40) A Brand That Made Him Smile

About Thom Dennis
Thom Dennis is a former Royal Marines officer and the founder and CEO of Serenity in Leadership. With over 30 years of experience helping executives rethink how they lead, Thom is the author of Rewilding the Corporate Mind. He specializes in helping organizations move away from rigid command-and-control structures toward cultures built on adaptability, psychological safety, and trust.

What Brand Has Made Thom Smile Recently?
Thom smiled thinking about Cadbury’s classic gorilla drum-solo commercial set to Phil Collins. While he laments how corporate acquisitions changed the company’s original Quaker-led approach to caring for people, the pure joy of that iconic campaign still stands out.

Resources & Links
Connect with Thom on LinkedIn.

Learn more about Serenity in Leadership.

Check out his book, Rewilding the Corporate Mind.

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI may be everywhere, but Brian Herr says the technology itself isn't the competitive advantage. The real moat, he argues, is data, distribution, and trust. As founder and CEO of Starting Blocks and managing partner at HHI Advisory Group, Brian helps startups, scale ups, and portfolio companies grow while also advising organizations on secure adoption.

What You’ll Learn in This Episode
How data distribution and trust serve as true competitive moats in the AI era
Why software wrappers fail without core business fundamentals and strategy
How transparent, auditable AI processes protect brand credibility and trust
How agile small teams leverage AI augmentation to outperform larger competitors
How shared AI knowledge networks accelerate cross-functional team velocity

Episode Chapters
(00:00) Intro
(00:55) Defining the AI Moat
(03:11) SAAS-pocalypse and Business Fundamentals
(05:53) Building Trust in Technology
(09:30) Responsible AI in Practice
(12:28) Balancing Speed and Trust
(17:23) Effective AI Startup Strategies
(21:45) What We Overestimate in AI
(24:18) Brand That Made Brian Smile

About Brian Herr
Brian Herr is the founder and CEO of Starting Blocks and managing partner at HHI Advisory Group. With extensive experience as an operator, executive, advisor, investor, and scout, Brian guides startups, scale-ups, and portfolio companies through growth and secure technology adoption.

What Brand Has Made Brian Smile Recently?
Filmlink, a Detroit-based company, made Brian smile recently by solving distribution and visibility challenges for the independent film industry. Their scrappy, enthusiastic approach to building a brand that connects independent filmmakers with audiences creates authentic support and excitement.

Resources & Links
Connect with Brian on LinkedIn.

Learn more about ⁠HHI Advisory Group⁠ and ⁠Starting Blocks⁠.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leaders have more advice, tools, and resources than ever. So why are so many still overwhelmed? Don Gregori says we've been missing the bigger picture. He's the COO of First Factory and author of The Emergent Leader, a book about leadership, self-mastery, and building a strong brand. We're talking about what it takes to become a leader and build something that really lasts.

What You’ll Learn in This Episode
How building yourself and building a brand are the exact same project
Why empathy needs to be treated as a hard skill for managers
What separates "emergent" leadership from static management models
How to avoid getting overwhelmed by the sheer volume of new tech tools
Why AI should serve the individual rather than replace human judgement

Episode Chapters
(00:00) Intro
(00:46) Building Yourself vs Building a Brand
(04:30) Empathy as a Core Management Skill
(06:08) Defining the Emergent Leader
(09:34) Navigating Modern Information Overload
(12:32) Managing Stress and Fear in Leadership
(18:33) The Theater and Business Connection
(22:34) Managing AI and the Human Element
(28:44) A Brand That Made Don Smile

About Don Gregori
Don Gregori is the Chief Operating Officer of First Factory, a nearshore software development firm, and the author of The Emergent Leader. With a background spanning technology, strategy, and the performing arts, he focuses on self-mastery, organizational culture, and navigating rapid industry change through empathetic leadership.

What Brand Has Made Don Smile Recently?
During a recent trip to Maine, Don was brought a smile by Gelato Fiasco—a local favorite in Brunswick—and Middle East Coast, a regional brand making exceptional tahini-forward hummus.

Resources & Links

• Connect with Don on LinkedIn.
• Check out his book, The Emergent Leader.
• Learn more on his website.

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Listen & Support the Show

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What can happen in 30 seconds? For Linda Kaplan Thaler, quite a lot. She’s the creative force behind some of the advertising world’s most unforgettable ideas, from the Aflac duck to “I don’t want to grow up, I’m a Toys R Us kid.” Now, in her new book, My Life in 30 Seconds, Linda looks at the small moments that can change a career or even a life. She’s here to talk about creativity, resilience, leadership, and why sometimes the smallest ideas can make the biggest impact.

What You’ll Learn in This Episode
How distilling complex messages into 30-second constraints drives massive brand awareness
Why adopting an improv “yes, and” mindset unlocks breakthrough team creativity
How taking bold, fearless pitches to conservative clients can rescue dying brands
Why replacing standard networking with “nice working” yields long-term career returns
How human creativity retains its edge in an era of rapid AI adoption

Episode Chapters
(00:00) Intro
(00:49) Welcome Linda Kaplan Thaler
(02:42) The Power of 30-Second Distillation
(03:43) Pitching Herbal Essences and Bold Ideas
(06:46) Writing the Iconic Toys R Us Jingle
(10:55) Applying Improv Rules to Business Creativity
(11:51) Creating the Aflac Duck
(16:23) Building Agency Culture Through Kindness
(18:13) Human Creativity in the Age of AI
(23:12) The Difference Between Networking and Nice Working
(24:28) A Brand That Made Linda Smile

About Linda Kaplan Thaler
Linda Kaplan Thaler is a legendary advertising executive, author, and speaker responsible for some of the most iconic pop-culture campaigns in history, including the Aflac duck and the Toys R Us jingle. As the co-founder of the Kaplan Thaler Group, she helped build one of the fastest-growing agencies in the United States, scaling it from scratch to over a billion dollars in billings. A master of message distillation and creative leadership, her latest book, My Life in 30 Seconds, explores how micro-moments and rapid insights shape extraordinary careers.

What Brand Has Made Linda Smile Recently?
Recently, Linda has been smiling at Progressive Insurance for their long-running campaign warning homeowners not to turn into their parents. She loves the humor and stand-up performance driving the spots, pointing out that even when an ad makes you laugh before you remember the exact name, the sheer joy and entertainment value make it stand out in a low-interest category.

Resources & Links
Connect with Linda on LinkedIn.

Check out her book, My Life in 30 Seconds.

Learn more on her website.

Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.

Rate and review on Apple Podcasts and Spotify to help others find the show.

Share this episode — email a friend or colleague this episode.

Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Modern Work, he argues that AI is acting like a mirror, revealing the hidden workarounds, decision-making, and human judgment that have always kept organizations running. Today, we're talking about what leaders can learn from that reflection.

What You’ll Learn in This Episode
Why AI functions as an organizational mirror that exposes hidden workarounds and human judgment
How the majority of workers operate as AI survivalists rather than power users
The hidden cost of the retry tax when over-relying on automated outputs
Why human intuition and lived consequence remain irreplaceable in critical decision-making
How to avoid industrializing existing workplace dysfunction with new technology

Episode Chapters
(00:00) Intro
(00:36) AI as an Organizational Mirror
(05:11) Navigating the Productivity Maxing Trait
(09:01) The AI Survivalist and Adoption Realities
(11:19) Understanding the Hidden Retry Tax
(13:21) How Organizations Rely on Workarounds
(17:20) Tech Problems versus Behavioral Problems
(19:56) Why Human Judgment Outlasts Automation
(23:40) Authenticity as the Ultimate Leadership Skill
(25:19) A Brand That Made Him Smile

About Bill Sherman
David Dean is an author, productivity solution designer, and change management practitioner focused on the intersection of human behavior and emerging technology. In his book, An Inbox Between Us: AI and the Reality of Modern Work, he examines how enterprise technology impacts ground-level teams across HR, finance, and operations. Drawing on years of experience analyzing workplace workflows, David helps organizational leaders navigate digital transformation by focusing on human judgment, authentic leadership, and practical operational discovery.

What Brand Has Made David Smile Recently?
A brand that made David smile recently is Marvel. After taking his son to see the newest Spider-Man movie, he appreciated how the brand continues to craft engaging experiences that bring families together and build lasting memories.

Resources & Links
Connect with David on LinkedIn.Learn more on his website.

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

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What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. His journey into thought leadership began with a simple question from a Fortune 500 executive. How do I scale the ideas in my book? Since then, he's helped organizations and experts transform ideas into impact.

What You’ll Learn in This Episode
Why practice matters more than how in thought leadership
The five distinct avatars of thought leadership
How the growth-minded CEO opens new doors
Why silence in a noisy world is never neutral
How to simplify complex concepts so they stay memorable

Episode Chapters
(00:00) Intro
(01:35) The Five Thought Leadership Avatars
(05:13) Breaking Down the Avatars from CEO to Legacy
(08:25) Matching Strategy to Your Personal Brand
(14:03) Why Ideas Can't Speak for Themselves
(17:49) Creating a Platform Identity for Your Work
(23:43) Why Silence is Never Neutral in Turbulent Times
(29:32) A Brand That Made Bill Smile

About Bill Sherman
Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. Over the last two decades, he has helped organizations, Fortune 500 executives, and independent experts scale their ideas, transform insights into strategy, and build sustainable impact. He also co-hosts the Thought Leadership Podcast, where he explores the mechanics of turning deep expertise into widespread influence.

What Brand Has Made Bill Smile Recently?
Bill recently smiled at Pirate Ship, an online shipping service that simplifies sending author copies of his book right from his front door. He loves their delightful, pirate-themed user interface and how effortlessly the service eliminates the hassle of traditional post office runs.

Resources & Links
Connect with Bill on LinkedIn.

Learn more on his website.

Check out his book, The Thought Leadership Handbook.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
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What if AI isn't just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world's most recognizable organizations reinvent themselves at the intersection of strategy, creativity, technology, and experience. As Global Chief Strategy Officer at RGA, She leads a worldwide team shaping brands for the intelligence age, from rebooting Android to launching the new sports streaming brand from ESPN, Fox, and Warner Brothers Discovery.

What You’ll Learn in This Episode
Why building brands for AI agents requires context over cleverness
How to shift marketing focus from single campaigns to generating intelligent systems
The critical difference between bottom line efficiency and top line growth in the AI age
Why modern talent needs to evolve from T-shaped to M-shaped expertise
How the craft of human taste prevents brand slop

Episode Chapters
(00:00) Intro
(00:45) What Endless Tech Evolution Hasn’t Changed About Brand Building
(02:06) Encoding Brands for Machines, Agents, and Markdown Files
(06:05) How AI is Changing What a Brand Actually Is
(08:36) Moving from Making Campaigns to Making Intelligent Systems
(12:08) Human Value, Critical Thinking, and the Role of Taste
(16:33) The Biggest Strategic AI Mistake Brands Make Today
(20:12) Cultivating M-Shaped Talent and the Future of Skillsets
(24:41) A Brand That Made MJP Smile

About Melissa Jackson Parsey
Melissa Jackson Parsey is the Global Chief Strategy Officer at R/GA, having worked at the forefront of brand, innovation, and experience design across three continents. She leads a global team of strategists, designers, coders, and writers, accountable for shaping brands and experiences that add value to people and businesses. In the past year, they’ve rebooted the world's largest operating system brand, Android, and created the much-anticipated live sports streaming brand from ESPN, Fox, and Warner Bros. Discovery. Over the course of her career, she’s led brand transformation initiatives for a broad array of organizations, including Microsoft, Under Armour, Google, IBM, the UN, and for Dwayne (The Rock) Johnson’s portfolio.

What Brand Has Made Melissa Smile Recently?
Melissa shared her appreciation for the brand identity work created for the Amazon rainforest. The team mapped the literal curvature of the Amazon River to craft a custom typeface and visual identity system, blending deep environmental context with exquisite design craft.

Resources & Links
Connect with Melissa on LinkedIn.

Check out the R/GA website.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
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What if the qualities we call “uncommon leadership” are actually the ones that should be ordinary? After leading at IBM, AT&T, Pitney Bowes, SuperValu, and Walmart through decades of transformation, Keith Wyche argues that the leaders who endure aren't simply the smartest or the most innovative—they're the ones who consistently lead with integrity, humility, and trust. His new book, Uncommon Leadership, is both a call to higher standards and a practical guide for leading people through change.

What You'll Learn

• The four Rs required to guide teams through rapid industry transformation
• Why trust equals character times competency times consistency
• How to distinguish real character from captivating charisma in executive selection
• The simple question frontline associates need to be asked during store visits
• How managing imbalance replaces the impossible myth of work balance

Episode Chapters

• (00:00) Intro
• (01:10) Leading Through Decades of Corporate Transformation
• (01:52) The Four Rs of Navigating Organizational Change
• (03:04) The Steep Decline of Trust in Modern Leadership
• (04:49) The Simple Formula for Building Real Trust
• (06:05) Why True Leadership Demands Character Over Charisma
• (11:10) Moving Beyond Results to Value Human Capital
• (12:38) How Vulnerability and Listening Transform Team Culture
• (18:17) Simplifying What Matters Most in Strategic Communication
• (20:27) Managing Imbalance to Protect Energy and Prevent Burnout
• (22:25) Planting Trees and Building a Lasting Leadership Legacy

About Keith Wyche

Keith Wyche is a seasoned corporate executive and author who has led major operational transformations across global organizations, including IBM, AT&T, Pitney Bowes, Supervalu, and Walmart. With decades of executive leadership experience, he focuses on helping leaders navigate disruptive change, cultivate authentic trust, and build cultures grounded in character, humility, and human capital. His latest book, “Uncommon Leadership,” provides a practical guide for modern leaders striving to elevate organizational standards and leave a lasting legacy.

What Brand Has Made Keith Smile Recently?

Walmart recently made Keith smile by launching an upskilling initiative that retrains hourly associates for skilled trades such as electrical work, HVAC, and plumbing. By creating clear pathways for associates to transition into high-demand technical roles as automation evolves, the brand demonstrates how major employers can invest directly in human capital and long-term economic mobility.

Resources & Links

• Connect with Keith on LinkedIn, Instagram, Substack, and his website.

Listen and Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dollars by embracing what others call a little bit crazy. He has shaped the entertainment landscape by constantly fighting the current of mediocrity. Today, we are breaking down how to lead through massive industry shifts and build brands that stand the test of time.

What You’ll Learn in This Episode
How to identify the core essence of a brand so you can stretch it across different media successfully
Why fostering a state of play is essential for leading creative teams and sparking innovation
The importance of asking anyone anything to advance your projects and overcome creative barriers
How to balance emerging technologies like AI with the enduring human elements of storytelling
Why embracing a touch of the madness helps you fight the pull of mediocrity in your work

Episode Chapters
(00:00) Intro
(01:08) Finding the Essence of Enduring Global Brands
(04:41) Protecting the Brand and Knowing When to Say No
(06:24) Embracing a Touch of the Madness in Leadership
(08:13) The Create Ask Play Framework
(10:20) The Origins of a Touch of the Madness
(14:08) Balancing New Technologies with Timeless Storytelling
(16:49) Leading Like a Visionary and the Value of Play
(26:51) The Brand That Made Our Guest Smile

About Larry Kasanoff
Larry Kasanoff is a legendary producer who has raised over a billion dollars and shaped the entertainment landscape. He is known for building enduring global franchises across movies, video games, theme parks, and music, including the massive Mortal Kombat brand. Beginning his career as head of production at Vestron, he greenlit the Academy Award-winning film Platoon and has since led major tech shifts in the industry. Larry is the author of A Touch of the Madness, where he shares his philosophy on fighting mediocrity and taking bold creative risks.

What Brand Has Made Larry Smile Recently?
Larry recently smiled thinking about Sennelier, a historic French brand of pastels. As someone who enjoys drawing, he visited their store in Paris and was captivated by the brand’s enduring story. Now, whenever he sees his Sennelier pastels on his work table, it brings a smile to his face.

Resources & Links
Connect with Larry on LinkedIn and his website.

Learn more about Larry’s company, Threshold Entertainment Group.

Check out his new book, A Touch of the Madness.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and convoluted, losing the plot in a sea of text. Emma and Adam Ketterer argue that true clarity comes from radical constraints. In their new book, Eight Words or Fewer, this marketing duo shares how to distill your difference into a single line that sticks: a micropitch.

What You’ll Learn in This Episode
Why B2B companies naturally fall prey to the instinct that more must be better when defining their value proposition
The strategic breakdown that occurs during the last mile of the positioning process and how to build for brevity from day one
Tactical ways to overcome the anxiety of leaving things out by showing your stakeholder work and mapping customer journeys
How to use a homeopathic distillation framework to create a micropitch that infuses everything from sales decks to homepages
The creative and editorial realities of writing a pocket guide on concision as a married couple

Episode Chapters
(00:00) Intro
(01:34) Why We Struggle with Brevity
(03:27) Losing the Plot in the Positioning Process
(06:44) Overcoming the Anxiety of Distillation
(09:59) The Subline and Structure of Eight Words or Fewer
(12:08) How to Kill Your Darlings
(15:27) The Micropitch as a Brand Strategy Anchor
(17:26) Collaboration and Constraint as a Married Couple
(22:57) Finding Your Point of View and Conviction
(25:38) Brands That Make Us Smile
(27:50) Where to Connect with Emma and Adam

About Emma and Adam Ketterer
Emma Ketterer and Adam Ketterer are seasoned marketing professionals specializing in positioning, messaging, and content strategy for B2B technology companies. Emma brings extensive experience from both the agency and corporate sides, currently serving as the Global Lead Editor at Celonis. Adam is a co-founder of Beneath, a specialized B2B marketing agency. As a married couple, they blended their strategic and creative insights to co-author Eight Words or Fewer: Distil your difference into the perfect micropitch, a pocket guide exploring the critical intersection where strategic brand positioning meets ultra-concise writing.

What Brands Have Made Emma and Adam Smile Recently?
Emma found recent inspiration in the B2B tech space through GitHub's smart, witty, and exceptionally well-produced explainer videos. Adam pointed to the timeless, iconic print campaigns of The Economist, noting how the brand's playful, minimalist approach continues to inspire creative professionals to riff on its memorable format across digital and physical signage.

Resources & Links

• Connect with Emma and Adam on LinkedIn.
• Check out their new book, Eight Words or Fewer.

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover the biological reasons why 70 percent of corporate transformations fail, and how leaders can stop fighting human nature and start working with it.

What You’ll Learn in This Episode
Why the human brain treats a standard corporate reorg as a literal threat to survival
The hidden danger of performance conformity when forcing speed onto an organization
How to navigate the four communication quadrants to build deep trust during a major pivot
Why renaming your entire transformation strategy to empathy is the ultimate leadership unlock

Episode Chapters
(00:01) Intro
(00:41) Meeting the Resistance Fortune Teller
(02:41) How the amygdala misinterprets corporate change
(06:42) Reframing employee pushback as biology instead of rebellion
(08:18) Practical tools for moving teams past their status quo
(11:58) Why a constant state of urgency completely backfires
(15:26) How clear storytelling neutralizes negative narratives
(18:15) Balancing the four communication quadrants to create safety
(24:11) The brand that makes Travis smile
(25:22) Where to learn more

About Travis Hahler
Travis D. Hahler transforms how Fortune 500 companies navigate change by revealing a startling truth: resistance isn’t rebellion—it’s biology. As Senior Director of Global Strategy and Transformation at Salesforce and Founder of The Neurological Nomad, he brings an unprecedented fusion of neuroscience and business acumen to organizational transformation. Having conducted EEG research in Denmark, studied neuropsychology at Harvard, and led change across major global enterprises, Travis helps leaders remove ego, embrace neural wiring, and put people back at the center of successful strategic change.

What Brand Has Made Travis Smile Recently?
Anthropic is the tech brand bringing genuine joy to Travis lately. He has been highly impressed by their recent platform updates and collaborative features, which have allowed him to smile while learning—a rare feat for complex technology products that typically bring more frustration than fun.

Resources & Links
Connect with Travis on LinkedIn.

You can also check out his website, ⁠The Neurological Nomad⁠, as well.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible mindstates that leaders completely miss. When we design brand strategies for the logical mind, we miss the actual human experience. Our next guest spent years inside PepsiCo unlocking how consumers really think. Now he is helping brands blend behavioral science with artificial intelligence to fundamentally change how we communicate.

What You’ll Learn in This Episode
Why all brand decisions start emotionally before the rational mind attempts to justify the consequence
How to elevate traditional consumer research by mapping functional goals to higher aspirational identity
The critical difference between efficiency artificial intelligence and effectiveness technology in modern brand strategy
Why customer segmentations fail when they evaluate static attitudes instead of dynamic situational mindstates
How iconic organizations earn creative liberty by helping their audience achieve their very best day

Episode Chapters
(00:00) Intro
(01:31) The Reality of Thirty-Five Thousand Daily Decisions
(03:47) Moving From Squishy Emotional Marketing to Goal Theory
(06:42) The Car GPS Analogy for Consumer Behavior
(08:41) Defining the Temporary Mindstate Overlay
(12:01) The Complexity of Shifting Consumer Roles
(15:57) Lessons Learned From the True North Campaign Failure
(19:11) Priming and the Five Guys Friday Night Phenomenon
(21:36) Balancing Efficiency Versus Effectiveness in Artificial Intelligence
(25:16) The Spotify Disco Ball Logo Tension
(27:58) Show Wrap Up and Connect Points

About Will Leach
Will Leach is a behavioral scientist, marketing strategist, and the founder of Mindstate Group. A former PepsiCo executive, he has spent decades helping organizations understand how subconscious perception shapes customer decisions. Will specializes in the intersection of behavioral science, branding, and artificial intelligence, teaching brands how to look past traditional demographics to uncover the hidden motivations of their audience. He is also the author of Marketing to Mindstates, a definitive guide exploring the psychological reasons behind why customers choose what they choose.

What Brand Has Made Will Smile Recently?
A brand that has made Will smile recently is Spotify. He observed the massive marketplace tension and public opinion surrounding their recent temporary icon shift to a disco ball. Will noted that brands are stored in minds as emotional predictions rather than visual assets, and he smiled because Spotify has earned the creative liberty to experiment after twenty years of helping users reach their music aspirations.

Resources & Links

• Connect with Will on LinkedIn.
• Check out the Mindstate Group website.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that track was built months in advance, one creator at a time, by Griffin Haddrill and his team at LV8. By moving past the standard 48-hour launch spike and focusing on an always-on creator strategy, they drove over 80 million views and a staggering 9% engagement rate.

What You’ll Learn in This Episode
How to move past the standard 48-hour launch spike and build true cultural momentum
What a deep, hyper-specific audience mapping approach looks like compared to standard demographic targeting
How to build and organize a massive global framework of editors for real-time clipping strategies
Why organic marketing and performance marketing must live in separate, equal buckets to scale effectively
The real data behind human-led vs. AI-driven creative performance and how it impacts consumer retention

Episode Chapters
(00:00) Intro
(04:00) Moving Beyond the 48-Hour Launch Spike
(05:29) The Power of Depth in Audience Targeting
(07:22) Setting a 9% Engagement Rate Standard
(08:31) Capturing Lightning in a Bottle with Speed to Market
(09:59) The Underbelly of Social Strategy: Clipping and Global Editors
(11:39) Splitting the Buckets: Organic Brand Building vs. Performance Marketing
(14:12) The Hidden Impact of AI on Consumer Attention and Retention
(18:48) Human-Led Creative vs. AI Performance Data
(21:48) The Brand That Made Griffin Smile
(22:30) Outro

About Griffin Haddrill
Griffin Haddrill is the founder of LV8, a Gen Z-founded and led digital-first agency based out of Las Vegas. LV8 specializes in creator-led strategies that drive massive digital culture momentum for music labels and global legacy brands alike. Known for pushing past traditional marketing frameworks, Griffin and his team have orchestrated high-profile lifecycle campaigns for artists like Addison Rae and major entertainment partnerships with Columbia Records.

What Brand Has Made Griffin Smile Recently?
e.l.f. Cosmetics recently put a massive smile on Griffin’s face with their unexpected Liquid Death collaboration. He loved how two highly unique, disruptive brands came together to create something incredibly fun, cool, and beautifully chaotic for their shared communities.

Resources & Links

• Connect with Griffin on LinkedIn.
• Check out the LV8 website.

Listen & Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
• Rate and review on Apple Podcasts and Spotify to help others find the show.
• Share this episode — email a friend or colleague this episode.
• Sign up for my free Story Strategies newsletter for branding and storytelling tips.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.