Pattern Shift

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Six mint-green leather chairs shouldn’t be able to break your heart, and yet there I am, parked next to a skip, feeling like I’m holding a tiny funeral. That moment becomes the doorway into something much bigger: the way our values show up through emotion, and how boundaries often reveal themselves only when they get crossed. If you’ve ever felt “too sensitive” about something small, this chapter offers a kinder explanation and a practical way to learn from it.

From that story, we zoom out into time and values for creative business owners. I talk through why you can’t truly “manage your time” until you know what matters to you, because family rhythms, friendships, hobbies, self-care, therapy, and genuine rest aren’t extras, they’re values with time attached. We also name the common trap where organising and maintaining the business takes over the time you meant to spend making the work, and how values-based planning helps prevent overwhelm, resentment, and burnout.

We get concrete with tools that actually work: Parkinson’s Law, the difference between working in your business and working on it, and the daily question that cuts through busywork: what is the one thing that will bring my business forward today? I share how I structure limited work time, including morning pages, a bullet journal, and a “rebellious brain” workaround that supports ADHD tendencies without losing momentum. You’ll also get the weekly exercise, the sting test, plus a helpful pointer to Brené Brown’s values list so you can put clearer words to what you already feel.

If this resonates, subscribe, share it with a fellow creative, and leave a review so more people can find the show. What’s a recent “sting” that might be pointing to one of your values?

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I’m back recording after a break, and I’m talking honestly about why starting again can feel so hard. I share what helps me begin when ADHD, overwhelm, and perfectionism make the first step feel heavier than the work.
• struggling to restart after a hiatus and noticing the need for a specific kind of energy
• recognising masking and “borrowing” other people’s vibe in communication
• working with limited time blocks and why start-stop weeks drain momentum
• using movement, morning creativity, and a supportive environment to settle the brain
• turning a meaty course into a slimmer e-book while keeping my voice
• why AI outputs can feel generic and how I use it only for non-creative organising
• committing to one episode every two weeks to match boundaries and capacity
• understanding the invisible start and why comparison on social media is misleading
• breaking any project into tiny steps to create dopamine and motion
• reducing overwhelm by picking priorities and using the Bullet Journal method as a filter
So, just send me an email, react to the video, react to the podcast episode, wherever you're listening to it. That would be great
So now my call to action to you is to, for you to figure out what your next step is. What are you starting and what is your first small step that you can take? And I would be really happy to, to hear what it is. Let me know

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you.
• why big ideas turn into start stop progress
• how Parkinson’s law makes long deadlines drag
• choosing a baseline so version one can go live
• simple website essentials for artists, makers and shop owners
• taking tiny daily steps to build momentum
• when paying for better tools or help saves time
Let me know if you need some help around this. You find all the information on paternshift.fm. Share this podcast with someone you know that you think could benefit from some insights.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think.

• letting go of perfectionism and choosing honesty over polish
• finding calm through slower inputs and solo travel time
• Rick Rubin’s The Creative Act and taking notes without screens
• creating negative space through walks journalling and reading
• bullet journalling and commonplace-style note taking for learning
• weight loss support tools and how ADHD affects body signals
• intuitive eating curiosity and stepping away from diet culture
• discovering aphantasia and rethinking how imagination works
• masking boundaries and communicating needs with friends
• coaching as a safe container for thinking feeling and change

Please reach out to me I love to hear from you Please reach out and let me know what you thought

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You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly.

In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t leave owing me anything.

What it is: a 30-minute real conversation. We figure out where you are, what might help, and whether we’re a match. It goes both ways — I’m figuring out if I can help you, and you’re figuring out if I’m the right person to do that.

I also talk about the question I always ask: are you in building mode or survival mode? And I explain the difference between coaching and therapy — including why there’s still space for real emotions in coaching, just not trauma work.

If you’re curious, that’s already enough reason to book. You don’t need a plan. You don’t need to prepare. Just show up.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to cynicism, and three questions to find out where you're running on borrowed structure.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal.

• owning the creative life and business coach identity
• why one-off posts fail to reach people
• the wedding metaphor for attention and delivery
• silence meaning timing, not disinterest
• mere exposure effect and the rule of seven
• the boredom paradox and staying the course
• building mini campaigns with varied formats
• using multiple platforms without copy-paste
• checking numbers to calm your nerves
• connecting the dots with clear calls to action

Email me at info at ja-wol.com
Go to www.patternshift.fm to find out more

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?

In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.

I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.

I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.

• Watch the video version on my YouTube channel
https://www.youtube.com/@pattern-shift

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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- How I separate ideas from tasks, plan by energy, and keep marketing simple -

Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool, and why monthly/weekly/daily funnels keep my daily list truly doable. If you’ve tried rigid systems and rebelled, this is for you. Planning can protect your freedom, help you make more, and keep your marketing consistent—without heroic last-minute sprints.

FULL SHOWNOTES WITH LINKS: https://www.ja-wol.com/blogs/podcast/107

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work.

With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from consulting, mentoring, and therapy—and why it’s such a powerful way to find clarity when you’re ready to grow. I also talk about how our cultural tendency to “doe maar normaal” can make asking for support feel uncomfortable, even when it’s exactly what we need.

If you’ve ever thought coaching wasn’t “for you,” this episode might shift your perspective.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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SUMMARY

Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS

🔗 https://www.patternshift.fm

BEST QUOTE FROM THE EPISODE

“I’m not starting over—I’m building on everything I’ve already made. It’s all part of the weave.”

🔗 LINKS

• Ja, Wol Website – Explore the Ecosystem

• Take the Quiz – What’s Your Path?

• The Ja, Wol Community

• Work with Me

CONNECT WITH SASKIA

• Website: https://www.ja-wol.com

• Instagram: @ja_wol_rotterdam

• YouTube: Ja, Wol on YouTube

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Clarity, confidence, and calm… one bullet at a time.

Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.

BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.
Each day, from July 19 to August 30, you’ll get one simple prompt to help you:

• Set an intention
• Reflect on a mindful journaling question
• Choose one priority
• Log what happens with the original Bullet Journal bullets (• – ○ =)

You don’t need anything fancy. Just a notebook, a pen, and a few minutes a day.
This is a lovely way to experiment with the practice if you’re new to Bullet Journaling — or to return to it with fresh eyes if you’ve drifted away.

You can join for free — in our own Ja, Wol Community private BuJo by the Sea space.
👉Click here to join us

Let’s move slowly together this summer.
I’ll be there, journaling right alongside you.

☀️ Saskia
Certified Bullet Journal Trainer & Slow Business Coach

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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SUMMARY

In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS

🔗 patternshift.fm

BEST QUOTE FROM THE EPISODE:

“This is not a system for doing more. In fact, it's quite the opposite.”

🔗 BUJO BY THE SEA - FREE SUMMER CHALLENGE - SIGN UP HERE

🔗 Bullet Journal for creative businesses - WORKSHOP

🔗 Flodesk (50% Off for the First Year)🔗 Ja, Wol Community – Join the Conversation

CONNECT WITH SASKIA

Creative business coach, Certified Bullet Journal Trainer, and host of Pattern Shift. Explore my workshops, community, and coaching programs via the links above or visit my website https://www.ja-wol.com

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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SUMMARY

In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on!

FULL SHOW NOTES WITH TAKEAWAYS + LINKS

patternshift.fm

BEST QUOTE FROM THE EPISODE

“The bullet journal method is about mindful productivity. It’s about reflecting, looking back so that you are able to move forward in a way that’s more…intentional.”

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success to align with values over volume. If you’ve ever felt like you’re not “far enough” to help others, this episode is for you.

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS

patternshift.fm

BEST QUOTE FROM THE EPISODE

“Thriving doesn’t always look like a massive income. It looks like helping people, making an impact, and doing work that aligns with your soul.”

🔗

Flodesk (50% Off for the First Year)

🔗

Ja, Wol Community – Join the Conversation

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☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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SUMMARY

It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs.

If you’ve ever wondered how a small podcast like this gets made—and what keeps it going—this one’s for you.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS: patternshift.fm

BEST QUOTE FROM THE EPISODE

“I wanted to make a podcast that actually helps people… and I felt like interviews with famous knitters is great and entertaining and also can be very helpful… but there were already podcasts doing that.”

⚡︎

You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching, when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience this at low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for the Ja, Wol Journal 📧, or making a small monthly contribution by clicking the Support the Show link ☝️. Your support keeps the podcast going. Thank you for being a part of it!

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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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SUMMARY

In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and ways to share your work more gently and joyfully. If you’ve been holding back on putting your work into the world, this episode is your invitation to rethink how launching can feel.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS: patternshift.fm

BEST QUOTE FROM THE EPISODE “Launching is how we bridge the gap between our purpose and our people.”

⚡︎

You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to **SUPPORT THE SHOW** ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

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Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support theShow link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!