REFERRALS PODCAST

Title: The Trust Factor: Why Customers Buy, Stay, and Refer

Host: Michael J. Maher

Guest: Mike Crandall, Business Growth Advisor, Keynote Speaker, and Bestselling Author

Description: Is trust disappearing in business? Or are customers simply becoming more selective about who they trust? According to business growth advisor Mike Crandall, trust may be declining, but the desire for trusted relationships is greater than ever.

In this episode of Referrals Podcast, Michael J. Maher sits down with Mike Crandall, bestselling author of Motivational Management the Sandler Way, to explore why businesses lose customer trust, what customers really expect, and how small changes in communication can lead to stronger relationships, better customer experiences, and more referrals.

Mike shares a fascinating story about a potential client who secretly tested several businesses to see how quickly and effectively they responded to an inquiry. What happened next proves that something as simple as following up can become a powerful competitive advantage.

You'll also discover why asking customers how they prefer to communicate can completely change their experience, how different behavioral styles influence trust, and why asking for an introduction may be far more effective than asking for a referral.

Plus, Mike and Michael discuss one of the biggest mistakes business owners make: assuming everyone wants to communicate and make decisions the same way they do.

The bottom line? Trust isn't built by what you say about your business. It's built by what your customers experience.

(7L) Referral Strategy: Trust, Networking

Special Offer: 30 Notes. 30 Days. Are You Up for the Challenge? There's still time to join our Notevember Challenge!

Can you write and send 30 handwritten notes of appreciation in 30 days?

Strengthen relationships, spread kindness and generosity, and discover what happens when you make appreciation a daily habit.

Get all the details and join us at Notevember.com

Connect with Mike Crandall:

Website: https://customgrowth.sandler.com

LinkedIn: https://www.linkedin.com/in/mikecrandall

Book: Motivational Management the Sandler Way

Title: Working Harder Isn't Working. Here's What Will.

Host: Michael J. Maher

Guest: Karla Roberdeau, Business Planning & Time Mastery Coach

Description: Are you working harder than ever but not seeing the results you want? Are you staying busy all day, only to wonder what you actually accomplished?

What if the answer isn't working harder, but working differently? In this episode of Referrals Podcast, Michael J. Maher sits down with business planning and time mastery expert Karla Roberdeau to uncover why so many business owners are exhausted, overwhelmed, and frustrated by their results, and what they can do to change that.

After surveying thousands of professionals about their biggest business challenges, Michael and Karla discovered a common problem: People are putting in the effort, but they're not always focusing on the activities that actually move their businesses forward. Together, they share a powerful framework for creating a business that produces better results without requiring you to constantly do MORE.

You'll discover:

- Why being busy doesn't necessarily mean you're being productive.

- The surprising difference between setting goals and making commitments.

- Why some business plans fail before you ever put them into action.

- How to identify the activities that actually generate referrals and revenue.

- Michael's simple weekly referral goal that anyone can start using immediately.

- How to stop feeling overwhelmed and start focusing on what matters most.

- Why your business plan should support the life you want—not the other way around.

Michael also shares a powerful story about a real estate agent whose business completely changed once he discovered what he was really working toward. If you're ready to finish 2026 strong and head into 2027 with more clarity, confidence, and momentum, this is an episode you don't want to miss. Because working harder isn't the answer. Knowing what to work on is.

(7L) Referral Strategy: Business Planning, Referral Goal

Special Offer: Ready to make 2027 your best year yet? Join Karla Roberdeau for Referral Business Mastery, a four-week live business planning experience beginning November 3rd. This isn't another business planning class where you write down a few goals and put the plan in a drawer.

You'll discover what matters most to YOU, identify your greatest opportunities, and create a personalized action plan that takes you from your big-picture vision all the way down to what you should be doing each day.

Choose the class on its own, add coaching and accountability with Karla, or explore the Referral Mastery Academy membership options.

Learn more and register at: https://ReferralMasteryTraining.com

Title: Her Signature Event Generated 369 Referrals

Host: Michael J. Maher

Guest: Jill McNamee, McNamee Real Estate Team

Description: What happens when a simple jewelry swap evolves into a signature community event that people talk about, sponsors want to be part of, and new people actively seek out?

For the past 14 years, Jill McNamee has hosted Baubles & Bubbles, an intimate jewelry swap and networking event designed to bring women together, support local businesses, give back to the community, and create genuine connection.

This year, 125 people attended — and roughly three-quarters of them were new to Jill's network. The event included food, drinks, jewelry swapping, a charm bar, prizes, swag bags, charitable donations, and 44 sponsors.

But the number that stopped Michael in his tracks?

369 outgoing referrals to Jill's sponsors.

In this episode, Jill takes Michael behind the scenes of how Baubles & Bubbles grew from a casual gathering with no sponsors into a polished event generating approximately $15,000 in sponsorship revenue, plus additional in-kind contributions.

They talk about how Jill structures her sponsorships, why she intentionally keeps the event at about 125 people, how she creates visibility and value for sponsors, and why she believes making an event bigger doesn't necessarily make it better.

Jill also shares one of the biggest lessons she has learned after 14 years of hosting events: You don't need to have every detail figured out before you invite people. Start small. Build confidence. Create the experience. Then improve it each year.

Michael and Jill also dig into what happens after the event — including how to responsibly manage hundreds of sponsor referrals without overwhelming attendees, and why Jill may add a dedicated Sponsor Concierge to her team next year.

This conversation is a powerful example of what happens when an event stops being simply a marketing tactic and becomes something your community genuinely looks forward to.

(7L) Referral Strategy: Events, Event Mastery

Baubles & Bubbles demonstrates how a signature event can become a long-term relationship-building strategy.

Rather than measuring success solely by immediate real estate transactions, Jill creates an environment where attendees meet local businesses, sponsors receive meaningful introductions, and Jill becomes increasingly connected to the community.

The result? Deeper relationships, expanded networks, increased trust — and referrals that can continue long after the event is over.

Special Offer: Ready to create an event people look forward to every year?

Event Mastery: The Great Pie Day Giveaway just started, but its not too late to join.

Michael will walk you through the system for creating an unforgettable event that strengthens relationships, generates referrals, and gives people another reason to talk about you and your business.

And with Thanksgiving approaching, it's the perfect time to create your own Pie Day tradition.

Register now at: ReferralMasteryAcademy.com

Title: E-Z as P-I-E! How to Get an ROI from Your SOI

Host: Michael J. Maher

Guest: Colleen Skeffington

Description: What if one simple event could strengthen relationships, create community, generate referrals, attract sponsors, and give you a measurable return on your investment?

In this episode of Referrals Podcast, Michael sits down with Ocala, Florida real estate professional Colleen Skeffington to talk about how she has turned Pie Day and other community events into a powerful strategy for serving her sphere while growing her business.

Colleen shares how Generosity Generation and Event Mastery changed the way she approaches giving, sponsorships, and events — including how her Pie Day has grown to include six sponsors, helped support local schools and families, and generated real business results.

They also talk about why events matter so much in a 55+ community, how bringing people together can help fight loneliness, and why generosity doesn't always have to be a grand gesture.

Plus, Colleen explains why one of the biggest keys to her success has been simple: follow the system, trust the system, trust yourself, and go all in.

(7L) Referral Strategy: Events

Special Offer: Want to create an event like Colleen's?

Event Mastery starts October 13th. Michael will walk you through the system for planning, promoting, sponsoring, executing, and following up on events that create deeper relationships, greater generosity, and more referrals.

Join us at: EventMastery.com

Title: He Gives Away 200 Pies Every Thanksgiving - Here's Why

Host: Michael J Maher

Guest: Dan Luigs

Description: What if one simple Thanksgiving tradition could strengthen client relationships, generate organic referrals, engage your employees, and remind the people in your world how much you appreciate them?

In this episode, Michael J. Maher welcomes insurance broker Dan Luigs back to Referrals Podcast to explore Dan's annual Thanksgiving Pie Day. Each year, Dan gives away more than 200 pies from local bakeries at his St. Louis office, creating an experience where guests can quickly pick up their pie or stay, reconnect, and enjoy meaningful conversations.

Dan shares how he transitioned away from buying online leads and began building his insurance business through relationships, events, and genuine appreciation. He walks listeners through the practical details of his Pie Day, including when to order the pies, how to establish a budget, why a local bakery matters, and how his team uses email, phone calls, and text messages to personally invite guests.

Michael and Dan also discuss why events overcome perceived indifference, how appreciation creates natural referral opportunities, and the emotional reunions and memorable moments that have happened during Dan's event.

If you have ever considered hosting a Thanksgiving Pie Day, this conversation will give you the inspiration and practical advice you need to get started.

(7L) Referral Strategy: Event Mastery, Pie Day

A successful Pie Day is much more than a pie giveaway. It creates an intentional opportunity to bring people together, show genuine appreciation, renew relationships, and generate referrals naturally. Dan's multi-channel invitation strategy also incorporates electronic communication and phone calls to ensure the people in his world feel personally remembered and valued.

Special Offer: Ready to create your own unforgettable Thanksgiving Pie Day?

The next Event Mastery Class "The Great Pie Day Giveaway" starts October 13th. You'll learn how to plan, promote, execute, and follow up on an event that creates stronger relationships, meaningful appreciation, and referrals.

The best way to join is through the Referral Mastery Academy for only $99 per month.

Visit ReferralMasteryAcademy.com to get started.

Title: Thinking About Doing a Pie Day? Listen to This First

Host: Michael J. Maher

Description: Is Pie Day overdone? Is it too expensive? What if nobody shows up? How many people should you invite? Where should you host it? And most importantly, can handing out pies really generate referrals?

In this special Just Ask Michael (JAM) episode, Michael J. Maher answers those questions and breaks down exactly why events—and Pie Day events in particular—can be one of the most powerful referral strategies you implement all year.

Michael shares the systems behind a successful event, including choosing the right venue, finding sponsors, creating an invitation strategy, confirming guests, generating referrals before and during the event, and following up afterward.

You'll also hear real-world examples from professionals who have used these strategies to generate dozens of referrals, thousands of dollars in sponsorships, new relationships, and business opportunities.

And if you're worried your event needs to be big, expensive, or perfect, Michael has a very different message: start where you are.

Whether this will be your first Pie Day or your tenth, this episode will help you think differently about what your event can accomplish—and why now is the time to start planning.

(7L) Referral Strategy: Events, Pie Day Event

A Pie Day isn't really about the pies. It's about creating an opportunity to bring people together, show appreciation, introduce great people to one another, support local businesses and strengthen relationships. Michael explains how one event can create multiple opportunities for referrals through sponsors, invitations, confirmations, conversations, door prizes and intentional follow-up.

The event may last only a few hours. The referral opportunities begin long before the first guest arrives and continue long after the last pie is handed out.

Special Offer: Ready to stop thinking about doing a Pie Day and actually create one?

Event Mastery: The Great Pie Day Giveaway Edition begins October 13th.

Michael will walk you through the Event Mastery system and help you plan and execute your Thanksgiving Pie Day—from the venue and sponsors to invitations, confirmations, the event experience and follow-up.

Event Mastery is included for current Referral Mastery Academy members.

Learn more and register at EventMastery.com

Title: 39 Referrals… But That Wasn't the Best Part

Host: Michael J. Maher

Guest: Brenda Conyn, REALTOR® | Cedar Rapids, Iowa

Description: What could happen if you stopped thinking about hosting an event…and finally just did one?

In this episode of Referrals Podcast, Michael J. Maher sits down with Brenda Conyn to talk about the very first event she ever hosted; a Thanksgiving Pie Day.

Brenda had recently moved to a new community, had a very small local database, and was determined to build her business differently. Instead of relying on paid leads from paid sites, she decided to put the Event Mastery system to work.

She mailed approximately 350 invitations, partnered with six sponsors, welcomed 22 attendees (more than half of whom she had never met before) and generated 39 total referrals.

Pretty incredible for a first event.

But that's not even the best part.

After the event, Brenda had a few leftover pies. She delivered the final one to her doctor's office, introduced herself to the woman behind the desk and casually mentioned that she was a Realtor.

Her response?

"You're a Realtor? I need a Realtor!"

Days later, Brenda was showing her a condo. An offer followed and that unexpected connection became Brenda's first closed client in her new community.

Michael and Brenda break down exactly how she planned the event, generated referrals for her sponsors before the event even began, incorporated generosity into the experience and overcame the fear that had kept her from hosting events for years.

And perhaps most importantly, Brenda shares what changed after she finally did it: her confidence.

If you've ever thought, "I want to host an event, but I don't know where to start," Brenda's story may be exactly the push you need.

(7L) Referral Strategy: Event Mastery, Pie Day Event

Special Offer: Event Mastery – The Great Pie Day Giveaway Edition

Ready to create your own Pie Day success story? Event Mastery: The Great Pie Day Giveaway Edition begins October 13th.

Michael and the Event Mastery team will walk you through the system for creating a memorable Thanksgiving Pie Day event designed to deepen relationships, appreciate your database, generate referrals and create opportunities for your sponsors.

Whether this will be your first event or your fiftieth, you'll have a step-by-step system to help you plan it, promote it, execute it and follow up afterward.

Learn more and register at ReferralMasteryAcademy.com

Title: How One Pie Day Generated 45 Referrals

Host: Michael J. Maher

Guest: Brenda Miertschin, Associate Broker with eXp Realty in Arizona

Description: What happens when you stop overthinking, stop trying to reinvent the wheel, and simply follow a proven system?

In this episode of Referrals Podcast, Michael J. Maher sits down with Brenda Miertschin to break down how she used the Event Mastery system to turn a Thanksgiving Pie Day into an incredible referral-generating event.

Brenda had taken Event Mastery before, but like many agents, she felt overwhelmed and never fully implemented what she learned. This time, she committed to the process, hired a coach, followed the system, and kept things simple.

The results were remarkable.

Brenda welcomed 65 attendees, generated 32 outgoing referrals for her six sponsor partners, and received 13 real estate referrals for herself. That's a total of 45 referrals connected to one event.

You'll hear how Brenda selected the right sponsors, why she believes coaching made such a difference, how she tracked her results, and why she says events are now one of the simplest and most enjoyable ways to stay connected with her sphere.

If you've ever wanted to host a client event but felt overwhelmed, Brenda's story is proof that you don't have to create something complicated. Sometimes the best strategy is simply to follow the system that already works.

(7L) Referral Strategy and Podcast Topics: Event Mastery, Pie Day

Special Offer: Ready to create your own referral-generating event?

Visit EventMastery.com to learn more about Event Mastery and discover the step-by-step system for planning, promoting, executing, and following up on events that build relationships and generate referrals at your own Pie Day event the week of Thanksgiving. Michael will walk you through week by week how to execute this referral generating event.

Title: The Right Room: How to Network for More Referrals

Host: Michael J. Maher

Description: Are you spending time networking… but still not getting the referrals you expected?

The problem may not be how much you're networking. It may be the room you're in.

In this special episode pulled from Michael J. Maher's recent Just Ask Michael (JAM) session, Michael breaks down his "Right Room" strategy for building a referral-based business through intentional networking.

Michael takes us back to the beginning of his real estate career, from getting his first client through softball to struggling with cold calling and door knocking before discovering the power of relationships at a local Chamber of Commerce networking group.

But simply showing up at networking events isn't enough.

You need to find the right room, connect with the right people, and become the kind of person others want to know, trust, and refer.

Michael explains how to recognize when you're in a room with real referral potential, why you should stop networking for individual referrals and start networking for referral sources, and the five parts of networking that are completely within your control.

He also shares practical questions you can use to quickly determine whether someone you meet deserves a place on your calendar for a future one-on-one.

If networking sometimes feels random, awkward, or unproductive, this episode will help you approach every room with greater intention.

(7L) Referral Strategies and Podcast Topics: Networking Mastery

Special Offer: Want to become more confident, intentional, and effective every time you walk into a networking event?

Join Michael for Networking Mastery Class, where you'll learn how to find the right rooms, meet the right people, have better conversations, create stronger referral relationships, and turn networking into a predictable source of business.

For a limited time, you can get access to Networking Mastery plus two live mastermind sessions with Michael and access to Referral Mastery Academy for just $99.

Visit NetworkingMasteryClass.com to get started.

Title: The 12 Words That Trigger Real Estate Referrals

Host: Michael J. Maher

Description: What if the people in your database wanted to refer you but simply didn't know what to listen for?

In this solo episode of Referrals Podcast, Michael J. Maher reveals a simple way to make yourself more referable: teach the people in your sphere the trigger words and life events that often signal a real estate opportunity.

Michael shares his Core 9 "D" Words plus three bonus triggers that can help real estate professionals recognize conversations already happening around them every day.

The goal isn't to memorize all 12 or bombard your database with a giant list. Instead, Michael challenges you to choose just two or three trigger words that fit your business and begin weaving them into your texts, emails, social media posts, and everyday conversations.

When your sphere knows exactly what to listen for, referring you becomes easier.

(7L) Referral Strategies and Podcast Topics: 12 Words That Trigger Referrals

Special Offer: Want to surround yourself with real estate professionals and business owners who believe in growing through generosity, relationships, and referrals?

Join Michael and thousands of other members inside the Generosity Generation. Join FREE at: JoinGenGen.com

And if this episode gave you an idea you can immediately use in your business, please subscribe, rate, review, and share Referrals Podcast with another real estate professional. Your referrals help us spread the referral message, too.

Title: 21 Referrals Earned From ONE Event

Host: Michael J. Maher

Guest: Jamie Yezarski, Real Estate Agent - New Bern, North Carolina

Description: What if your next client event didn't cost you money… but actually made you money AND generated 21 real estate referrals?

In this episode of the Referrals Podcast, Michael J. Maher sits down with longtime real estate professional Jamie Yezarski to unpack the story behind Jamie's recent Gratitude and Gravy event.

Jamie had just four weeks to pull the event together. It was held on a Wednesday evening at a local sandwich shop. Around 40 people attended.

And the results?

21 real estate referrals.

18 partner referrals.

Four pieces of business already generated.

Less than $1,000 in event costs.

$1,450 in sponsorship revenue.

Jamie shares exactly how he made it happen, including how he invited guests, secured sponsors, incorporated a charitable toy drive, involved friends and community partners, and created an event that was both profitable and genuinely fun.

You'll also hear why Jamie believes the secret wasn't executing everything perfectly, it was simply taking action.

Michael and Jamie discuss how events can create a true community of influence, why sponsors can dramatically reduce your costs, how charity adds another layer of connection, and why even people who don't attend your event can become referral sources.

If you've ever thought events were too expensive, too complicated, or just "not your thing," this episode may completely change the way you look at them.

(7L) Referral Strategies and Podcast Topics: Event Mastery

Special Offer: Want to create events that deepen relationships, generate referrals, attract sponsors, and become something your community looks forward to every year?

Michael will be teaching Event Mastery Class this October and November, walking participants through the complete system for planning, promoting, sponsoring, hosting, and following up after a referral-generating Thanksgiving Pie Day event.

Learn more and get ready for the next Event Mastery class at: EventMastery.com

And if you're looking for a community of generous, relationship-focused professionals committed to growing their businesses by referral, join the Generosity Generation at: JoinGenGen.com

Title: The 30-Day Challenge That Changed Their Referral Game

Host: Michael J. Maher

Guests: Joey Calvin and Rob Howard

Description: What happens when two highly committed Realtors enter a 30-day challenge, support each other instead of competing, and decide to go all in?

In this episode, Michael sits down with SummerFest Challenge co-winners Joey Calvin and Rob Howard to unpack exactly what helped them rise to the top. They share how blocking off time, creating daily rituals, scheduling meaningful one-on-one conversations, improving follow-up, and staying accountable helped them build momentum throughout the challenge.

Joey reveals how his intentional networking resulted in 12 referrals given, 7 referrals received, and three active opportunities, while Rob shares how daily lunches, relationship-building conversations, and simple social media questions generated surprising engagement and new business possibilities.

They also talk about the power of the Generosity Generation community, why they chose collaboration over competition, and how committing to a 30-day challenge can create changes that last far beyond the challenge itself.

Plus, Joey shares the story behind his new book, The Advantage of Quietly Giving More: How Thoughtful Service Creates Momentum, and Rob discusses the very different books he has written—including a real estate guide and a Knoxville-based murder mystery.

If you've been waiting for the perfect time to become more intentional about your relationships, referrals, and daily habits, this episode is your reminder that sometimes the biggest results begin with simply deciding to commit.

(7L) Referral Strategies: Schedule people, not just tasks. Block dedicated time for relationship-building activities. Create consistent morning and evening rituals. Make intentional one-on-one connections. Follow up after conversations. Give referrals generously. Use simple social media questions to create engagement and conversation. Find accountability inside a community that encourages implementation.

Special Offer: Want the systems, strategies, accountability, and community Joey and Rob used to strengthen their referral businesses? Learn more at Referral Mastery Academy.com

Title: The Referral Strategies You Missed in (7L) Host: Michael J. Maher Guests: Karla Roberdeau and Thommy Sandvick Description: Some of the most powerful strategies in The Seven Levels of Communication are hiding in plain sight. In this special recording from the final session of (7L) Mastery class, Michael J. Maher joins Coach Karla and Coach Thommy to unpack the referral strategies, relationship-building techniques, and business lessons readers often miss the first time through the book. Michael reveals how the opening chapters of (7L) can serve as a practical networking playbook, including the "Am I the Chosen One?" approach, the Triangle of Trust, strategic introductions, and ways to leverage past-client relationships to create new opportunities. You will also discover how to avoid being pigeonholed into offering only one service by creating a "Spectrum of Solutions"—a simple one-page resource that helps referral partners understand every way you can serve the people they know. The group also explores the importance of consistency, time blocking, appreciation, venue partnerships, educational events, and using memorable language triggers—such as the "D's of Real Estate"—to help people recognize referral opportunities. Along the way, participants share real-world wins, including a relationship with a future top-producing agent, a successful referral generated through the C3PO strategy, quarterly partnerships created through venue appreciation, and a military celebration of life successfully organized for 140 guests using Michael's event-planning system. This episode is filled with practical ideas you can implement immediately to deepen relationships, communicate your value, host better events, and generate more referrals. Oh, and Michael reveals the thought process behind how he named all of the characters in the book! (7L) Referral Strategies: - Spectrum of Solutions - Use the "Am I the Chosen One?" approach - Triangle of Trust - Send the appreciation text - Appreciate event venues and vendors to create lasting partnerships and future opportunities - Time-block referral activities Special Offer: Ready to turn your best intentions into a schedule that creates consistent results? Join Michael, Coach Karla, and Neil Smith for the upcoming Time Mastery class at TimeMasteryClass.com.

Title: This Scheduling Secret Changed Michael's Life

Host: Michael J. Maher

Guest: Solo Episode

Description: After an unexpected emergency appendectomy, Michael J. Maher was reminded just how important relationships truly are. In this solo episode, Michael shares how ChatGPT helped him recognize that he may need emergency care, while also explaining why artificial intelligence can never replace genuine human connection.

Michael addresses three major concerns affecting professionals today: the decline in meaningful relationships since 2020, the tendency to confuse learning with productivity, and the habit of scheduling tasks instead of people.

He reveals the scheduling secret that changed his life: put people on your calendar first. By intentionally scheduling conversations, events, appointments, and relationship-building activities, professionals can strengthen their businesses, deepen their connections, and make better use of their time.

Michael also explains how Time Mastery helps people begin with the schedule they have today and gradually create a more intentional life centered around the people and priorities that matter most.

(7L) Referral Strategies: Time Mastery

Special Offer: Take control of your calendar and learn how to build your schedule around the people that matter most in the four-week Time Mastery class. Register at TimeMasteryClass.com.

Time Mastery is also included with membership in Referral Mastery Academy, along with additional classes, masterminds, and referral-building resources. Learn more ReferralMasteryAcademy.com.

Title: How to Beat the #1 Agent in Your Area Every Time

Host: Michael J. Maher

Guest: Christina Ward

Description: What does it take to build a real estate business that consistently closes approximately 100 transactions a year through relationships and referrals?

In this episode of the Referrals Podcast, Michael J. Maher sits down with Christina Ward, a top-producing real estate broker and leader of Christina & Company at Keller Williams Realty Boise.

Christina shares how she entered real estate at just 22 years old, built her business during the Great Recession, and used coaching, consistency, and a willingness to follow proven systems to create long-term success. She explains how her team stays connected to a database of nearly 7,000 people through weekly emails, meaningful community content, client success stories, and three major annual events.

You'll also hear how Christina's systems help her team deliver a consistent client experience while still allowing them to go above and beyond when a client needs extra support. Christina shares powerful stories of generosity, including her team's annual home makeover and the life-changing support they provided to a homeless high school wrestler pursuing a college scholarship.

This conversation is a reminder that becoming the most referred professional in your community is not about doing everything at once. It begins with choosing one meaningful strategy, implementing it consistently, and building a business rooted in authenticity, trust, service, and generosity.

(7L) Referral Strategies:

* Communication Plan

* Events

* Success Stories

* DISC

* Support causes that bring purpose to your team

Special Offer: Ready to build a business based on relationships, referrals, and generosity? Learn the proven strategies from Michael J. Maher's bestselling book, *The Seven Levels of Communication*, and discover how to become the most referred professional in your community at ReferralMasteryAcademy.com.

Title: Back on Track: How Time Mastery Helps You Reset When Life Gets Messy

Host: Michael J. Maher

Guest: Tina Collazo

Description: What happens when life knocks you completely off your ideal schedule?

In this episode of the Referrals Podcast, Michael sits down with longtime GenGen member, real estate professional, entrepreneur, and relationship-builder Tina Collazo to talk about what Time Mastery really looks like in real life.

Tina shares how the Time Mastery system helped her regain control of a demanding schedule that spans multiple businesses, professions, and states. Using tools such as the weekly timesheet, Sparks, Big Rocks, and a structured daily schedule, she created a foundation she could return to whenever life became overwhelming.

And that foundation was tested immediately before this episode.

After an especially difficult week filled with scheduling challenges, communication issues, and unexpected disruptions, Tina considered postponing the interview because she had fallen away from her ideal schedule. Instead, she realized that getting off track was exactly why this conversation mattered. Time Mastery is not about executing a perfect schedule every day. It is about having a proven system that helps you recognize when you are drifting, reset your priorities, and begin again.

Michael and Tina also explore the Influential Zone and the relationship-building activities that create meaningful business results, including returning calls, setting appointments, VIP survey conversations, one-to-one meetings, networking events, and Hour of Power conversations.

Tina explains how her mindset has shifted from focusing primarily on her own business goals to approaching every conversation with genuine curiosity, generosity, and a desire to make others feel heard. That change has helped her build new relationships, uncover opportunities, and begin planning an Italian wine-tasting event that will support Habitat for Humanity.

This episode is an honest look at the connection between time, relationships, accountability, and referrals—and a powerful reminder that success is not about never falling behind. It is about knowing how to get back on track.

(7L) Referral Strategies: Time Mastery, Networking Mastery

Special Offer: Join the Referral Mastery Academy and gain access to Michael's proven relationship-based systems, including Networking Mastery, Event Mastery, and Time Mastery. These live classes begin in August and are designed to help you manage your time, build stronger relationships, and generate more referrals through generosity and intentional communication. Visit ReferralMasteryAcademy.com to learn more.

Title: Strategic Event Planner Shares Secret to Hosting Award Winning Events

Host: Michael J. Maher

Guest: Courtney Swope

Description: The best events are not just planned. They are experienced. In this episode of the Referrals Podcast, Michael J. Maher welcomes Courtney Swope, a strategic events professional with experience managing complex corporate events, large-scale programs, multimillion-dollar budgets, national event logistics, and unforgettable guest experiences.

Courtney shares what most people never see behind the scenes of event planning: the risk management, deadlines, vendor coordination, budget decisions, guest flow, registration details, and countless moving parts that make an event feel seamless.

Michael and Courtney discuss why the best events start with one powerful question: Who is this event for? Instead of planning around what the host wants, Courtney explains how to design events around the people attending — their energy, comfort, schedule, demographics, needs, and experience from invitation to follow-up.

They also dive into common event planning mistakes, how to avoid overpacking your agenda, why introverts need space to recharge, how better invitations create better events, and how sponsorships, charity components, and follow-up strategies can turn a simple gathering into a relationship-building, referral-generating experience.

Whether you are planning a client appreciation event, community event, business event, charity event, or private gathering for your top relationships, this episode will help you create events where guests feel seen, valued, and excited to stay connected.

(7L) Referral Strategies: Event Mastery

Special Offer: Ready to host events that build connection, community, and referrals? Visit EventMastery.com to learn more about Event Mastery with Michael J. Maher.

Title: AI Can't Replace This: The Human Side of Referrals

Host: Michael J. Maher

Description: In this special JAM session episode, Michael J. Maher leads a powerful conversation about the future of referrals, relationships, and real estate in a world increasingly dominated by artificial intelligence.

While AI can help with tasks, content, data, and efficiency, Michael makes one thing very clear: the professionals who master human connection will be the ones who win. Real estate agents, lenders, and business owners who know how to build trust, manage emotions, create authentic relationships, and serve at a high level are not being replaced by AI anytime soon.

During this episode, Michael and the Generosity Generation community discuss favorite strategies from "The Seven Levels of Communication", including PowerNotes, First and 10 calls, Connecting with Connectors, the Triangle of Trust, the "With One Exception" response, and the power of being authentic in a marketplace full of automation.

You'll hear real stories from members who are implementing these strategies right now and seeing real results, including stronger relationships, deeper referral partnerships, renewed motivation, and significant business growth.

This episode is a reminder that referrals are not built by algorithms. They are built through love, generosity, appreciation, consistency, and real human connection.

(7L) Referral Strategies:

PowerNotes

First and 10 Calls

Connecting with Connectors

The Triangle of Trust

Networking

Event Mastery

Special Offer: Join us in July for 7 Levels Mastery, a special book club and masterclass experience focused on implementing the most powerful strategies from Michael J. Maher's book, "The Seven Levels of Communication."

For a limited time, new members can join RMA and participate in 7 Levels Mastery and SummerFest for just $19 in July.

Go to 7LMastery.com to get started.

Title: The Upstream Strategy for Getting More Referrals from Fewer People

Host: Michael J. Maher

Guest: Justin Stoddart

Description: What if getting more referrals did not require building more relationships, but building the right relationships?

In this episode, Michael J. Maher sits down with Justin Stoddart, author of *The Upstream Model* and host of *Built on Referrals*, to reveal how professionals can generate more referrals from fewer people.

Justin explains how to identify "upstream" partners: trusted professionals who are already serving your future clients before those clients ever need you. For real estate agents, these partners may include financial advisors, CPAs, estate attorneys, lenders, architects, interior designers, roofers, and other professionals who learn about important life changes before an agent does.

You'll discover how to approach potential partners without appearing transactional, use three-way text introductions to establish trust, uncover the problems your partners need solved, and progress from solicitor to vendor, peer, mentor, and ultimately, leader.

Michael and Justin also explore why nurturing a powerful referral source can be more valuable than chasing individual referrals. Instead of constantly searching for the next "golden egg," you'll learn how to build meaningful relationships with the "golden geese" who can consistently introduce you to future clients.

If you want a more strategic, predictable, and relationship-driven way to grow your business, this episode will show you why it is time to go upstream.

(7L) Referral Strategies: Networking

Special Offer: Discover the strength of your referral business and identify your greatest opportunities for growth by taking Justin's assessment at BuiltOnReferrals.com.

To learn Michael J. Maher's proven strategies for generating referrals through generosity, relationships, and appreciation, visit ReferralMasteryAcademy.com.

Title: It's Never Too Late to Become a Referral Generating Machine

Host: Michael J. Maher

Guest: Stacy Luna

Description: In this episode of the Referrals Podcast, Michael J. Maher sits down with Stacy Luna, a mortgage professional with more than 30 years of experience, to talk about her journey back into the Generosity Generation and Referral Mastery Academy.

Stacy first discovered The Seven Levels of Communication back in 2012, but it wasn't until 2025 that she fully stepped back in and started implementing the system one piece at a time.

After completing Event Mastery, Stacy hosted a successful Pi Day event where she gave away 50 pies and learned the power of creating connection, not just hosting events. Then she stepped into Time Mastery, where the daily planning system helped her finally take control of her calendar, her priorities, and her influential zone.

Stacy shares how focusing on phone calls, face-to-face conversations, PowerNotes, and intentional client follow-up helped her have one of her best months ever, even in a challenging market. She also shares her quarterly "You've Got the House, Now What?" Zoom calls for past clients.

If you've ever felt behind, overwhelmed, inconsistent, or like it's too late to build a referral-based business, this episode is for you.

(7L) Referral Strategies: Events and Seminars, Phone Calls, Handwritten Notes, One-on-One Meetings

Special Offer: Join Referral Mastery Academy for just $99/month and start building your referral-based business one step at a time. Learn more at ReferralMasteryAcademy.com