REVB - Real Estate Video Blueprint

In this episode of the REVB Podcast, hosts Katie Day and Tim Macy sit down with real estate agent Raad Alawan. Raad shares his journey from working in television for nine years to building a thriving, content-driven real estate business in Texas after relocating from Michigan.

Discover how shifting from standard "evergreen" topics to transparent, timely news-style content transformed his pipeline, how establishing a dedicated morning routine drives his consistency, and why authenticity is the ultimate tool for attracting your ideal clients.

Key Highlights & Takeaways

• The Power of Consistency: How publishing a YouTube video every week without fail since December 2020 and stepping up short-form content drives predictable leads.
• Evolving Your Content Strategy: Moving from typical local "pros and cons" videos toward hyper-local news updates, community developments, and transparent market insights.
• Mindset & Morning Routines: Why real estate video success isn't just about technical setups—it starts with discipline, daily preparation, and habit-building.
• Attracting the Right Clients: Why being unapologetically yourself on camera helps filter out non-ideal clients and builds strong community relationships.
• Tactical Content Execution: Tips on crafting strong hooks, utilizing mobile devices for on-the-go video creation, and incorporating listing/buyer experiences to generate seller leads.

Timestamps

• 00:00 – Real Estate Video Blueprint 2027 Announcement
• 00:41 – Welcoming Raad Alawan & Early Video Journey Memories
• 02:17 – Evolving Content Strategy: Lifestyle, Community & Cell Phone Video
• 04:08 – Moving from Michigan to Texas & Overcoming Adversity through Video
• 05:40 – The Power of Mindset & Daily Morning Routines
• 07:50 – Shifting from Evergreen Topics to Hyper-Local News Content
• 10:12 – Content Output Strategy & Incorporating Listing Experiences
• 12:18 – Planning, Execution & Keeping Content Authentic
• 14:55 – Simple Video Editing & Time Management Systems
• 17:49 – Attracting Your Ideal Clients by Being Yourself
• 20:25 – Tactical Content Creation: Crafting Effective Video Hooks
• 23:44 – Unexpected Byproducts of Consistent Video Creation
• 27:28 – The Truth About Success: Embracing the Hard Work
• 28:24 – Where to Connect with Raad Alawan

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this REVB Mastermind session, Erica Wolfe joins hosts Tim Macy and Katie Day to break down her exact digital ad framework. Operating a business doing $73 million in annual volume within a hyper-local 24-square-mile radius, Erica reveals how she generated over $522,000 in estimated commission pipeline from just $4,070 in ad spend over 30 days.

She outlines her 3-step "Macro-to-Micro" video ad funnel (Town Video ➔ Neighborhood Video ➔ Listing Walkthrough) and demonstrates how she leverages Claude AI to build campaigns, save retargeting audiences, and manage Meta ads hands-free. Plus, she shares her automated weekly AI seller report framework that combines Meta ad views, landing page clicks, Zillow data, and MLS stats to keep sellers informed and secure timely price adjustments.

TIMESTAMPS & KEY MOMENTS:
00:00 – Introduction: REVB Mastermind with Erica Wolfe
02:15 – $4,070 Ad Spend to $522K Commission Pipeline
04:30 – $73M Volume in a 24-Square-Mile Radius
05:50 – The 3-Step "Macro to Micro" Video Funnel (Town, Neighborhood, Listing)
08:45 – Setting Up Claude AI to Manage Meta Ads & Retargeting Audiences
14:20 – The 60-Day Case Study: Testing Claude AI vs. Manual Ad Management
18:30 – Why Broad Ad Targeting Fails: Dominating Your Local 24-Mile Market
21:15 – Using ManyChat to Automate Instagram & Facebook DMs
28:30 – Live Demo: Watching Claude AI Execute a Real Estate Ad Campaign
35:10 – The 10-Second Retargeting Rule: Converting Video Viewers with Carousel Ads
44:00 – The Automated Weekly AI Seller Report: Winning Price Drops with Proof
55:00 – Ad Budgeting ($5/Day Per Property) & Evergreen Content Strategies

KEY HIGHLIGHTS FROM THE CALL:
The Macro-to-Micro Funnel: Structure your ad video assets into three buckets: a 1–2 minute Town overview, a specific Neighborhood video, and an individual Listing walkthrough.

The 10-Second Retargeting Rule: Retarget viewers who watch at least 10 seconds of a listing or community video with image carousel ads of homes in that same neighborhood or style.

Dominating a 24-Square-Mile Radius: Stop wasting ad budget trying to reach out-of-state buyers in distant cities; owning your immediate local town radius captures relocation buyers when they search your area.

Claude AI Ad Assistant: Prompt Claude AI with your account details, listing URLs, and ad playbook to let it manage audience creation, retargeting pixels, and campaign builds hands-free.

Automated Weekly Seller Reports: Aggregate data from Meta ads (landing page views, watch retention), Zillow, ShowingTime, and MLS market comps into a single weekly report to show listing clients proof of work and justify price reductions.

Baseline Budgeting: You don't need massive budgets to get started; running ads at $5 per day per property generates consistent retargeting reach.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

On this episode of the REVB Podcast, hosts Katie Day and Tim Macy welcome Shivani Peterson—mortgage loan officer, Chief Performance Officer, and content creator.

Shivani breaks down how going all-in on daily video content transformed her personal brand, her approach to scripting with AI tools like Claude, and how defining a hyper-specific avatar helps drive business growth. Plus, she shares practical advice on how agents can overcome self-doubt, find their niche, and use content as a service to help others.

Key Takeaways:

Consistency and Repetition Build Authority: Posting content consistently—such as committing to daily video uploads—helps establish credibility, clarifies your message, and refines your skills over time. Most common content strategy questions are resolved simply by producing enough output (e.g., creating 10 videos) to see what resonates.

Define a Clear Target Avatar: Focusing content on a specific, deeply detailed persona makes the messaging far more authentic and impactful. Niche content naturally attracts an audience without alienating those outside the defined target.

Leverage Personal Strengths for Differentiation: Standing out requires expanding expertise beyond basic real estate knowledge. Professionals should lean into their unique skills or passions—such as tax strategy, local community focus, or specific niche markets like multigenerational living—to offer a holistic service.

Use AI for Content Generation, Not Strategy: AI tools like Claude are effective for sourcing trending topics and overcoming creative blocks, but scripts should still be tailored to maintain a genuinely human voice and avoid generic "slop".

Shift Focus to Service to Overcome Hesitation: To overcome self-consciousness or fear of judgment when making videos, shift the mindset from self-promotion to helping others. Framing content as an act of service removes personal ego from the process.

Timestamps:

• 00:00 - Preview: Servicing others through content & the 10-video challenge
• 00:12 - Real Estate Video Blueprint 2027 announcement
• 00:41 - Welcome Shivani Peterson to the podcast
• 01:42 - Shivani's backstory: Psychology, mortgage, and Billions
• 02:26 - What daily video content has done for Shivani's business
• 03:56 - Shivani's script writing process & memorization
• 05:01 - Why people crave a different perspective online
• 05:32 - Defining your avatar client (and why you might be your own avatar)
• 07:58 - Energy, authenticity, and overcoming the fear of excluding people
• 10:14 - How real estate agents can apply these strategies
• 11:25 - The commitment: Posting every single day for a year
• 12:59 - Real Estate Video Blueprint 2027
• 14:22 - Shivani's initial struggle with content planning
• 15:20 - Using AI (Claude) to source daily trends & script ideas
• 17:10 - Avoiding "AI slop" and infusing your authentic voice
• 18:41 - What's next for Shivani: Launching small group cohorts in 2027
• 20:40 - Taking a holistic approach: Finding your niche in real estate
• 25:25 - Getting out of your head: Treating content as an act of service
• 26:11 - Where to connect with Shivani online

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Tired of posting 3 times a day only to get zero real estate leads? In this REVB Mastermind session, Jacksonville top agents Josh Rogers and Kelly Melody break down how they abandoned generic AI-generated captions and built a niche Instagram strategy that landed a $700,000 relocation client after just 9 posts—with only 192 followers.

Josh and Kelly share their "Dani's Diary" avatar framework for getting psychotically specific on your ideal client, their 6-part "Right Hook" reel structure (Hook, Pain, Stack, Gap, Spike, CTA) that generated over 350 comment requests on a single property video, and their low-friction ManyChat automation workflow that filtered 197 active hand-raisers into 7 qualified transactions.

⏱️ TIMESTAMPS & CHAPTERS:

00:00 – Why Quantity Over Quality & Generic AI Captions Fail

03:15 – The Shift: From 50,000 Random Followers to 192 Targeted Followers

06:40 – "Danny's Diary": Building a Hyper-Specific Ideal Client Avatar

10:50 – How 9 Posts Generated a Real-Life $700K Relocation Lead

14:20 – The 6-Part Reel Formula: Hook, Pain, Stack, Gap, Spike, CTA

18:35 – Stacking Value: The 1-Acre Lot Community Breakdown

22:10 – The Low-Friction ManyChat Question (58% Yes Rate)

26:45 – The 2-Minute Smart Delay: Giving Leads Time to Read

31:30 – Transitioning DMs to Phone Numbers & Agent Hand-Offs

💡 KEY TAKEAWAYS FROM THIS SESSION:

Ditch Generic AI Slop: Auto-generating AI captions and copying other creators' feeds without personal connection creates empty noise. Human relationship, connection, and intentional messaging are what actually convert.

The "Dani's Diary" Avatar: Spend time getting psychotically specific on your ideal client avatar (location, income, family size, pain points, core values). Josh and Kelly defined "Dani" (a mom of 3 moving from NY to FL for a lifestyle change with a $700k–$1M budget). On post #9, an actual buyer named Danielle reached out who matched the profile 100%.

Targeted Audience > Big Following: 192 hyper-targeted, local followers will generate more actual transactions than 50,000 random global followers. Focus on quality of connection rather than vanity metrics.

The 6-Part Reel Structure (HPSGSC):
Hook: Grab attention with a unique angle.
Pain: Highlight the trade-off of typical buyer options (e.g., tiny yards, close neighbors).
Stack: Layer irresistible features (1-acre lots, gated, no CDD fees).
Gap: Position this home/neighborhood as a rare find (only 41 lots total).
Spike: Create urgency (pick out the best lots before they're gone).
CTA: Clear call to action to comment a keyword for the full guide.

Low-Friction ManyChat Filter: Ask one ridiculously simple softball question: "Are you possibly thinking about buying a home in the next year or two?" (58% of respondents clicked YES, giving them 197 qualified hand-raisers to focus on).

The 2-Minute Smart Delay: When sending a lead magnet guide via DM, wait 2 minutes before firing off your open-ended follow-up question. This gives the lead time to process the guide and makes the interaction feel natural rather than like an overwhelming bot sequence.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Brandon Doyle, a Minnesota real estate agent, author, and YouTube creator, to break down how he’s built a business around video, new construction, and local expertise.

Brandon shares why he chose to focus almost entirely on YouTube, how his new construction home tours generate business, and how he manages a production system with multiple videographers and editors.

The conversation also dives into building authority with a 200-page local guide, using AI without losing the human element, relationship-building through weekly lunches, and why authenticity and relationships will matter even more as AI becomes increasingly common.

If you're looking to build a real estate brand through content, YouTube, local expertise, or smarter systems, this episode is packed with practical ideas.

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03:03 — Why Brandon Chose YouTube
06:11 — Scaling Video Production
12:43 — Building Authority With a Local Guide
36:15 — The Future of Real Estate Content

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

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Are your AI-staged listing photos looking fake, clunky, or like they came straight out of a video game? In this REVB Mastermind session, Atlanta agent Hunter Kirkman reveals his step-by-step workflow for creating realistic, high-converting virtual staging inside ChatGPT.

Hunter breaks down why default AI prompts hallucinate rugs and beige furniture in every room, and how feeding ChatGPT alternate camera angles, floor plans, and specific buyer personas transforms cheap vacant listings into buyer magnets. Plus, he shares his custom Claude skill that automatically re-orders photographer photos for maximum Zillow click-through rates, and explains how he built a remote "Second Brain" AI assistant connected to 10 years of MLS market data!

⏱️ TIMESTAMPS & CHAPTERS:
00:00 – Why Default AI Virtual Staging Looks Fake
02:15 – The 3-Step Staging System: Edit, Stage, & Fix
05:40 – The Rule of 3: Preventing AI Hallucinations & Wasted Tokens
08:30 – Feeding ChatGPT Floor Plans & Alternate Camera Angles
12:10 – Persona Staging: Targeting First-Time Buyers vs. Downsizers
16:00 – The Photo Organizer Skill: Re-Ordering MLS & Zillow Images
20:45 – TextExpander Hacks for Instant AI Prompt Shortcuts
24:30 – Building an MLS "Second Brain" with Claude Dispatch
30:15 – Using AI Staging for Listing Presentations & Price Relaunches

💡 KEY TAKEAWAYS FROM THIS SESSION:
The 3-Step Staging Rule: Never ask ChatGPT to remove clutter, fix lighting, and stage a room all in one prompt. Execute it in three distinct steps: 1) Edit (remove trash/sunspots), 2) Stage (add furniture based on buyer persona), and 3) Fix (correct wall colors or doorway glitches).

Give AI Context: Upload the home's floor plan and an alternate camera angle alongside your main photo. This prevents ChatGPT from placing a bed over a bathroom door or misinterpreting room dimensions.

Stage for the Likely Buyer Persona: Match the furniture and decor to your target demographic. Stage a ranch home differently for a first-time buyer versus a downsizer. You can even use AI staging during buyer tours to show clients what their actual furniture would look like in a vacant home.

The Rule of 3: If ChatGPT fails to correct an image after 3 prompt attempts, do not keep arguing with it. Start a brand-new chat session to avoid token loops and hallucinations.

Optimize Photo Order for Zillow "Doom-Scrolling": Buyers only see 4 to 6 photos before deciding to click. Use an automated skill to re-number photos so your front exterior "hero shot" is immediately followed by your best interior money shots (kitchen/living), skipping boring entryways or side yards.

TextExpander Shortcuts: Save your longest, most detailed AI prompts and offer templates into TextExpander so you can trigger them instantly on your phone or computer with a short snippet keyword.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

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Welcome to the full replay of the REVB Reunion! Hosted by Tim and Katie Day, this live event brings together top producers and marketing strategists to give you the exact blueprints working in today's real estate market.

The market has shifted significantly, requiring agents to move away from passive branding and embrace proactive video, AI search optimization, and direct-response sales.

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⏱️ SPEAKER LINEUP & TIMESTAMPS

00:00 - Introduction & The New Market Reality (Tim & Katie Day)
Why waiting for the market to change is a trap, and why your 2027 strategy starts today.

00:15 - Simple, Raw Vertical Home Tours (Matt Petullo & Roland Osage)
How to film simple, point-and-shoot walkthroughs on your phone, record voiceovers using MLS sheets, and repurpose single vertical videos across TikTok, Instagram Reels, and YouTube Shorts.

00:45 - Hyper-Local Video Strategy & Defining Your Audience (Alyssa Curnutt)
Why agents create content backwards by asking what to film before deciding who they are speaking to, and how local business spotlights drive multi-six-figure GCI.

01:15 - "Dani’s Diary" & Writing for 1 Person (Kelly Melody)
How mapping an ideal buyer persona down to her private diary thoughts and playlists created a 1-on-1 content strategy that generated high-intent leads in just 8 posts.

01:45 - Breaking Through Video Cringe & Industry Jargon (Giselle Ugarte + Katie Day)
Why you must stop creating content for non-clients or competitors ("Respectfully, you're not my audience"), embrace uncomfortable video experimentation, and eliminate confusing industry jargon.

02:15 - Wingman AI & Winning AI Search (Jason Pantana)
How consumer behavior is moving from Google search to asking conversational AI tools like ChatGPT, and how to optimize your digital footprint (Yelp map packs, YouTube transcripts, and bottom-of-funnel intent blogs) so AI search engines recommend you.

02:45 - Conversational Email Marketing & Circle Prospecting (Jimmy Mackin)
How to turn a quiet database into listing appointments using short 5th-grade language, the 3-sentence "2nd Touch" follow-up formula (Afterthought + Fact + Question), and high-equity circle prospecting.

03:15 - The PPD Framework & Earning Attention (Neel Dhingra)
Why organic video content must make viewers feel smarter rather than sold to, how to apply the Person → Payoff → Delivery formula, and how to build brand equity through value-first touchpoints.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

AI is rapidly changing how real estate agents create content, run their businesses, and stay competitive.

In this episode of Real Estate Video Blueprint, Katie Day sits down with Derek Caldwell, team leader of the Caldwell Group and partner/lead builder at AI Marketing Academy, to break down how agents and teams can actually use AI to create leverage.

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04:23 — 75 Hard for Real Estate: Using challenges and accountability to drive business activity.
09:21 — Where to Start With AI: Practical advice for agents feeling overwhelmed by AI.
15:28 — The Rise of Agentic AI: How AI can perform tasks and create leverage for agents.
23:18 — AI and the Future of Content: How AI could transform editing and content creation.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Tim Macy and Katie Day sit down with YouTube strategist Aaron Cuha to break down what’s working on YouTube for real estate agents right now.

They discuss the changing YouTube algorithm, property tours vs. talking-head content, consistency, paid promotions, AI search, and how agents can create content that actually generates business.

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03:55 | Thumbnails, Titles & Clicks
07:50 | Property Tours vs. Talking Heads
18:11 | The Secret to Consistent Content
27:10 | YouTube & the Future of AI Search

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Join our Weekly Mastermind: https://bit.ly/revbm
Check out our Online Community: https://www.skool.com/revb
Join us at REVB 2027: https://www.realestatevideoblueprint.com/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are your home tour videos getting low views and zero clients? In this mastermind session, Charleston top agent Bill Olson breaks down his complete blueprint for creating unscripted, story-driven property tours that get thousands of views and convert viewers into high-net-worth clients.

Bill reveals why traditional listing videos fail when agents just point out granite countertops and bedroom counts. Instead, he shares his exact framework for making your audience "smarter" by uncovering the history, land origin, and unique quirks behind every property.

Plus, he reveals his exact dual-camera "MacGyver" rig that allows him to record YouTube and TikTok footage simultaneously during a single walk-through, saving hours of filming and editing time!

⏱️ TIMESTAMPS & CHAPTERS:
00:00 – The "Make Your Audience Smarter" Philosophy
02:30 – Why Traditional "Countertop" Listing Videos Fail
05:15 – Storytelling on Home Tours (Historic Homes & New Builds)
09:40 – The "MacGyver" Dual-Camera Rig: Filming Vertical & Horizontal at Once
13:10 – The Voiceover & Single-Edit Workflow
16:45 – Why 7–15 Minute Long-Form Tours Beat 40-Second Clips
20:30 – 75% of YouTube Watch Time Happens on TV (What This Means for CTAs)
24:10 – Audio Pattern Interrupts & Mirror "What Up" Moments
28:15 – Gamifying Your Tours: Counting Quirks & Driving Comments
32:00 – Starting a Second Niche Channel vs. Keeping One Channel

💡 KEY TAKEAWAYS FROM THIS SESSION:
Make Your Audience Smarter: The goal of all your content should be to leave the viewer feeling smarter after watching. Give them the information they want to know (history, builder origin, price differences inland), not just what you think they need to know.

Storytelling Over Specs: Ditch boring listing facts like square footage and appliance brands. Tell the story of the land, when it broke ground, unique architectural quirks, or historical events attached to the neighborhood.

The Dual-Camera Rig: Clamp a gimbal-mounted phone and a pocket camera together. Hit record on both at the exact same time while walking slowly through the home. You get high-quality horizontal footage for YouTube and vertical footage for TikTok/Shorts in a single pass.

One Voiceover, Two Formats: Record one unscripted voiceover commentary over your walkthrough footage. The only part that changes between YouTube and TikTok is the final 15-second call to action.

Optimize for Smart TVs: Over 75% of YouTube watch time happens on televisions where users can't easily click link descriptions. Use on-screen QR codes midway through your video (around the 4–5 minute mark) to drive viewers directly into your database.

Gamify for Comments: Ask your audience to look for specific quirks in the video—like counting statues, spotting additions, or guessing a historical detail. This creates massive comment section engagement and drives the algorithm.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

AI is changing the way real estate agents work, but it’s also changing the way clients make decisions.

In this episode of the REVB Podcast, Tim Macy and Katie Day talk about how agents should adapt to AI, from clients using ChatGPT during transactions to using AI to create better, more personalized buyer and listing presentations.

They cover:

Why AI is killing some real estate deals
The conversation every agent should have with clients about AI
Why buyer consultations are becoming more important
How to use AI to personalize your client experience
Why generic AI-generated content isn't enough
How transcripts can become powerful business assets
Why the best AI results come from refining and iterating
How agents can use AI to create a better overall client experience

The goal isn't simply to use more AI. It's to use it in a way that makes your business better and your clients feel better served.

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00:00 | The State of Real Estate Right Now
02:59 | How AI Is Killing Real Estate Deals
04:46 | The AI Conversation Every Agent Needs to Have
09:19 | Why Buyer Consultations Matter
11:36 | Why Content Still Matters in a Tough Market
13:05 | How Agents Should Actually Use AI
20:09 | Turn Every Client Conversation Into an Asset
22:11 | The Road to REVB

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are you getting views and followers on social media, but zero actual real estate clients? In this mastermind session, Long Beach agent Rick Lee breaks down how he closed over 25 transactions directly from Instagram and YouTube by shifting from generic viral content to high-converting local authority videos.

Rick shares how he raised his average price point, targeted high-intent relocation buyers (including engineers moving for "Space Beach"), and built a seamless flywheel between short-form Instagram reels and long-form YouTube videos.

If you're ready to stop chasing vanity metrics and start converting your video content into closed listings and buyers, this step-by-step masterclass is your blueprint.

TIMESTAMPS & CHAPTERS:
00:00 – From Video Production to Real Estate: Rick Lee’s Journey
02:15 – The Shift to Hyper-Local Content & The First Big Wins
04:30 – "Content Gets You Known, Follow-Up Gets You Paid"
07:10 – The TV Show Formula: 22 Minutes of Value vs. 8 Minutes of Listings
09:45 – Quality Over Quantity: Ditching Fluff for Real Estate Value
13:20 – Why You Should Stop Trying to Go Viral
16:00 – Rick’s 35-Minute Filming, Scripting, & Editing Workflow
20:15 – Using AI for Hooks & Summaries Without Losing the Human Touch
25:00 – Creating Videos Tailored for "A Single Person"
28:30 – The YouTube + Instagram 1-2 Punch for Ultimate Conversion
33:15 – Target People Who Have to Move (The "Space Beach" Strategy)
38:00 – How to Handle Negative Comments & Build a Loyal Community
42:30 – Rick’s 4:30 AM Content Creation Routine

KEY TAKEAWAYS FROM THIS SESSION:
Content Gets You Known, Follow-Up Gets You Paid: Social media attracts the lead, but systematic agent follow-up (texting, property alerts, email nurturing) is what actually closes the transaction.

Stop Chasing Vanity Views: Viral videos rarely generate clients. Aiming for focused local views (7,000–25,000 views) with local homeowners and buyers yields far higher conversion rates than millions of random global views.

Talk About What Impacts Home Values: Ditch generic posts about local ice cream shops or coffee stores. Cover city council updates, new developments, zoning/ADU regulations, and storm/coastal repairs to position yourself as an expert real estate advisor.

Market to People Who Have to Move: Focus on economic drivers in your city. Rick targeted incoming aerospace/defense engineers in Long Beach ("Space Beach"), capturing high-earning relocation clients who must buy or rent immediately.

The Instagram + YouTube One-Two Punch: Use Instagram to build local awareness and short-form reach, then direct warm leads to 15–20 minute YouTube videos. Once a prospect watches 10+ minutes of your long-form video, they rarely call any other agent.

The 4:30 AM Routine: Eliminate daily friction and phone distractions by writing and filming your content early in the morning before client calls and escrows begin.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

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What happens when you stop chasing the latest AI tool and start focusing on what actually matters?

In this episode of the Real Estate Video Blueprint Podcast, Katie Day and Tim Macy sit down with Jimmy Conover to talk about his unconventional path into real estate, growing an Instagram account from 0 to 23,000 followers, and what he's learned about content, AI, consistency, and building a personal brand.

Jimmy shares why AI should help you show up, not show up for you, how to use AI as an employee instead of a replacement for your voice, and why the fundamentals of great content haven't really changed.

They also dive into local content, relocation marketing, storytelling, finding your audience, and why consistency may matter more than constantly chasing the next trend.

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04:37 Why Jimmy Changed His Approach to Content
09:11 What Never Changes in Social Media
11:13 Using AI Without Losing Your Voice
15:32 Why You Shouldn't Outsource Your Connection
21:31 The Content Styles That Actually Build an Audience
28:01 Where Real Estate Content Is Heading Next

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Why are 44% of real estate agents closing ZERO deals from social media despite posting consistently? In this mastermind session, Alyssa Stalker (Head of Member Education & Strategy at Coffee and Contracts) reveals unreleased survey data from the largest sample of real estate agents surveyed on social media.

Alyssa breaks down the critical "conversion gap" that keeps agents stuck on the content hamster wheel. You’ll discover why AI is no longer a competitive advantage, how having a clearly defined ideal client makes you 9 times more likely to close 5+ deals a year, and the exact 3-part content framework needed to turn casual followers into closed transactions.

TIMESTAMPS & CHAPTERS:
00:00 – State of Social Media 2026: The Exclusive Agent Survey Data
02:15 – The Real Problem: Why Consistency Doesn't Equal Conversions
04:30 – AI is the Floor, Not the Edge: Why Clients Scroll Past AI Slop
06:45 – The 9x Ideal Client Stat: The Single Gap That Predicts Conversion
10:10 – The 3-Part Content Framework: Attract, Nurture, & Convert
14:20 – Local "Hot Takes" & Unpopular Opinions That Build Trust
18:05 – Comfort Content & Relatable Storytelling: Showing Up As Yourself
22:15 – Typography & Visual Trends (Butter Yellow Text)
25:40 – Live Profile Audit: Bio Tweaks, Location Hooks, & Listing Content

KEY TAKEAWAYS FROM THIS SESSION:
The Conversion Gap: 49% of agents surveyed say their #1 struggle or desire for expert help is turning followers into clients. Merely increasing posting frequency without a strategy just makes you more consistent at posting non-converting content.

AI Has Become the Baseline: 77% of agents use AI weekly and 53% use it daily. Because everyone uses it, generic AI-generated text and flyers get ignored; authentic human connection and video are what actually stand out.

The 9x Ideal Client Advantage: 62% of agents do not have a clearly defined ideal client, and 58% of agents who market to everyone close zero deals from social. Agents with a defined ideal avatar are 9 times more likely to close 5+ deals per year from social media.

Give Every Post a Job:
Attract (Get Found): Local and seasonal posts that draw new local followers into your sphere.
Nurture (Build Trust): Relatable "comfort content," vulnerability, and local "hot takes" (like traffic or parking truths) that prove you tell the truth.
Convert (Start Conversations): Showcasing active listings and running low-barrier story polls to get followers into your DMs.

Don't Hide Your Listings: Listings are vital "convert" content. Use clear cover text, location tags, and curiosity-driven hooks to showcase active properties on your main feed.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Tired of spending hours editing real estate videos that barely get views? In this mastermind session, San Antonio top agent Tre Serrano reveals how he eliminated content friction by pivoting from scripted 4K videos to a simple, high-converting weekly live-stream strategy.

Tre breaks down his complete, end-to-end framework for going live on YouTube and TikTok simultaneously, leveraging AI to prepare data-rich presentations in seconds, and turning a single 40-minute stream into a multi-channel lead generation machine.

Whether you're struggling with consistency, overthinking your content, or looking for a seamless way to convert viewers into active buyer and seller clients, this step-by-step walkthrough is your blueprint.

⏱️ TIMESTAMPS / WHAT WE COVER:

00:00 – The Shift: Why Tre abandoned 1-video-a-week editing for live streams

04:15 – The Police Academy Mindset: Defeating overthinking & taking unreasonable action

07:30 – Dual-Streaming Setup: How to run YouTube Live and TikTok Live at the same time

11:00 – The 60-Second AI Stack: Using Perplexity AI + Gamma.app to build presentation decks instantly

15:45 – The Trello & Upwork Workflow: How to delegate editing and thumbnail design for under $30

19:20 – Repurposing Strategy: Turning 1 live stream into 4+ short-form reels, SEO blogs, and email blasts

24:10 – The ManyChat Lead Magnet Loop: Converting live comments into warm client DMs & emails

31:00 – Attracting Higher Price Points: Why analytical market data beats "dream home" tours

38:45 – Raw vs. Polished: Why consumers are tuning out AI slop for authentic, unscripted content

🔑 KEY TAKEAWAYS:

Remove Content Friction: Don't let editing bottlenecks kill your momentum. Going live creates immediate consistency and forces you to master your local market stats.

Perplexity to Gamma Pipeline: Research local market trends and consumer search queries in Perplexity AI, then prompt it to generate copy-and-paste slides directly into Gamma.app to use as your live teleprompter.

Smart Editor Delegation: Don't send hours of raw footage to freelancers without direction. Use AI to analyze your live stream transcript, highlight the highest-engaging segments, and send those specific timestamps to your editor for short-form clips.

Lead Capture Automation: Offer hyper-local resources (like builder incentives or neighborhood data breakdowns) during your stream, and use keyword-triggered automation (ManyChat) to deliver PDFs while capturing client contact info.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

What happens when a real estate agent stops making content for other agents and starts creating content for the consumer?

Marie Lee built her real estate business around content, reaching roughly $13M in production in 2023 with 70% of her business coming through social media. Now, her strategy has evolved toward storytelling, listing content, and showing the real work happening behind the scenes.

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Marie to break down how she built her content strategy, why repetition matters, how authentic storytelling generates business, and why agents need to stop hiding the work they're doing for their clients.

They also dive into Marie's unconventional 7-day listing agreement, how she used social media to find a buyer, and where she's taking her content strategy next.

_____________________________________________________________

00:00 Marie's journey from teacher to $13M agent
04:48 Why Marie shifted from real estate content to consumer-focused storytelling
09:29 Why repeating your best content actually works
13:28 The 7-day listing that generated a buyer through social media
22:43 The listing content strategy that's generating the most business

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this episode of the REVB Podcast, Justin McCabe shares how he went from feeling burned out and frustrated with content to consistently growing a hyperlocal audience of people who live in, or want to move to, his market.

Justin breaks down the shift from "look at me" content to community-focused content, why your opinion and experience matter more than information people can Google, how he grew to roughly 10 videos per week, and how he's using AI to identify local stories, trends, businesses, zoning changes and other opportunities to create content.

_____________________________________________________________

You'll also hear Justin and the REVB team discuss:

• Why "cheap content gets cheap results"
• How to make local content without copying everyone else
• Why some of his lowest-production videos became his biggest hits
• How to turn community updates into a business differentiator
• Using AI to find stories before they become obvious
• Why comments are valuable data
• How to build a content system that doesn't burn you out
• The importance of thumbnails, titles and hooks over production quality
• Justin's next goal: building a consistent YouTube channel

_____________________________________________________________

05:10 The shift from "look at me" to community-focused content
10:02 Why your opinion matters more than information
11:31 Justin's content system and workflow
15:02 The videos that grew his audience
22:30 How he's using AI to find local content
32:19 What actually matters for YouTube growth

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Join our Weekly Mastermind: https://bit.ly/revbm
Check out our Online Community: https://www.skool.com/revb
Join us at REVB 2027: https://www.realestatevideoblueprint.com/

There is a brand-new, wide-open advertising loophole in real estate, and 99% of your competitors don't even know it exists yet. In this video, we are breaking down how to run ChatGPT Ads step-by-step.

In this exclusive walkthrough, ad expert Joey Abdullah pulls back the curtain on OpenAI's new ad platform. We explain why traditional chatbots are evolving into high-converting referral partners, and how you can position your business directly inside the active conversations local buyers and sellers are having with AI.

We are breaking down the exact pricing, campaign setups, and a genius tracking "cheat code" that lets you retarget high-intent AI users on Facebook and Instagram for just a few dollars a week.

If you want to capture warm leads before this beta space gets crowded and expensive, this is your ultimate blueprint!

👇 GET YOUR BUSINESS VERIFIED (STEP ZERO) 👇 To run these ads, you have to verify your business legal name, logo, and LLC with OpenAI. It only takes a few days to get approved! 👉 Register here: ads.openai.com

⏱️ TIMESTAMPS (Chapters):
0:00 - The Untapped ChatGPT Ads Loophole
1:40 - Disruption vs. Intent: Where ChatGPT Ads Fit In
3:15 - The "90% Free User" Goldmine (Who Sees Your Ads?)
5:10 - Step Zero: Getting Verified at ads.openai.com
7:00 - Campaign Objectives: Reach, Clicks, and Conversions Explained
9:15 - ChatGPT Ads Pricing & Daily Budget Breakdown
11:45 - The Meta Retargeting Loop: How to Tracker-Pixel Your Leads
13:50 - The Zillow Cheat: Stealing High-Intent Real Estate Traffic
15:40 - Reddit & Quora: How to Do Anonymous Audience Research
17:30 - How to Start Today (Before it Gets Saturated)

🚀 WHAT YOU WILL LEARN IN THIS VIDEO:
The Conversational Referral: How your ad appears as a native "recommendation card" at the end of ChatGPT's answers.

The Budget Blueprint: Why Joey recommends a $40–$50/day budget for active click/conversion campaigns, and how to get 1,000 impressions for just $25 on reach campaigns.

The Meta Retargeting Cheat Code: How to track users who click your ChatGPT ad and retarget them with casual, organic Facebook posts for $2–$3 a day to become a "local celebrity."

Ruthless Reddit Research: Why using anonymous forums like Reddit is the most honest way to uncover the exact fears and questions your local buyers are too embarrassed to ask you.

🔗 RESOURCES & LINKS MENTIONED:
Verify Your OpenAI Ad Account: http://ads.openai.com
Try the "Joey Ads" Custom Audience GPT: https://www.joeyads.com/
Download Joey’s Mastermind Slide Deck: https://chatgpt-ads.tiiny.site/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this episode of the Real Estate Video Blueprint podcast, host Katie Day is joined by Eric Simon (co-founder and Head of Content at BAM Media and creator of The Broke Agent) to dive deep into what it actually takes to win the modern social media game.

If you are a real estate agent struggling to find your voice, jaded by generic Canva templates, or wondering if you should split your social media pages into hyper-niche channels, this tactical breakdown is for you.

In this episode, we cover:
The Power of Niche Routing: Why Eric moved his marketing podcast off the main BAM channel to launch a dedicated Broke Agent YouTube channel, and how focusing on a hyper-specific audience supercharges the algorithm.

Why Social Media "Breaks" Hurt Your Growth: A breakdown of how the algorithm works and why going on an extended social hiatus forces you to retrain the algorithm from scratch.

The "Signature Series" Blueprint: How to create repeatable, low-fi content series that give people a concrete reason to hit follow.

Stop Trying to "Be Authentic": Eric shares a contrarian take on standard conference advice and explains why you should focus on letting your audience know specific connectivity points about your life, opinions, and family instead.

Beating AI Slop with Perspective: In a world filled with mass-produced AI content, Eric and Katie discuss why having a strong opinion or a unique commentary is the ultimate differentiator.

The Secret to Retaining Views: Why listicles still dominate and how to structure your videos to keep retention high from start to finish.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are you tired of getting zero views on your real estate videos? Or worse—are you getting vanity views but nobody is actually calling you to buy or sell?

The truth is, most real estate agents fail on YouTube because they only target one level of consumer awareness. In this video, we dive deep into the classic marketing framework used by the world's top creators: The 5 Levels of Avatar Awareness.

By mapping your content strategy to the exact phase your ideal client is in, you can build a systematic funnel that effortlessly turns cold, passive viewers into active, hot buyers and sellers.

In this video Malcolm Lawson breaks down:
Problem Unaware: How to reach a massive, general audience in your city before they even think about moving.
Problem Aware: How to address late-night search questions (like buying and selling a home at the exact same time).
Solution Aware: How to position specific neighborhoods, relocations, or micro-market lifestyles as the ultimate fix to their problems.
Product Aware: Why showcasing your unique services makes you the undisputed choice.
Deal Aware: How to convert shoppers who are actively comparing agents right now.

We also reveal the "Mouth Open" thumbnail secret used by viral creators to double their click-through rates, and show you how to extract perfect, natural screenshots frame-by-frame from 4K video.

⏱️ TIMESTAMPS (Chapters):
0:00 - Why 99% of Real Estate YouTube Channels Fail
1:30 - The 5 Levels of Avatar Awareness Explained
3:15 - Level 1: Reaching the "Problem Unaware" Local Audience
5:05 - Level 2 & 3: Solving the Late-Night Relocation Panic
7:45 - Level 4 & 5: Bottom-of-Funnel Conversion Tactics
10:10 - The "Mouth Open" Thumbnail Hack for High Click-Through Rates
12:15 - Ditch Posed Photos: The 4K Video Extraction Method
14:00 - The Hormozi "$100M Offer" CTA: Make Your Calls Irresistible
16:30 - How to Put Your First 5 Funnel Videos Together

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/