Running With Wolves

Ty Hiss is the CEO and co-founder of Fresh Sends, the modern gifting brand reinventing the way we send flowers. What started as a wedding florals side hustle at 22 turned into a nationwide brand that she and her husband Jesse launched out of their 900 square foot duplex, right before COVID. Fresh Sends has been mostly bootstrapped and grown largely through organic marketing and word of mouth. The brand has partnered with Bumble, Revolve, Benefit, Prime Video and Tower 28 along the way.

In this episode of Running With Wolves, Savannah sits down with Ty to talk about how Fresh Sends went from a side hustle to the go-to gifting brand for the next generation, and why it has never really been about the flowers.

Here's what this episode covers:

• How Ty went from wedding florals with no floral experience to building a nationwide flower business
• Why Fresh Sends called itself the anti-floral flower company from its very first press release
• How launching right before COVID shaped the business, from demand to logistics
• The hardest season of the business and why the name of the game is don't run out of money

The Fresh Sends holiday collection is available now at freshsends.com, including their fresh wreaths delivered in a pizza box and the Santa Send.

Connect with Ty on Instagram at https://www.instagram.com/tygerhiss and follow Fresh Sends at https://www.instagram.com/freshsends

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Ty Hiss, Fresh Sends, flower delivery, gifting brand, female founder, bootstrapped business, word of mouth marketing, brand building, startup story

September was one of the most chaotic months of the year. There was nonstop travel, a packed schedule and every sales objection under the sun. It still turned into the highest sales month of the year to date, without Savannah taking a single sales call.

In this episode of Running With Wolves, Savannah does something she has never done before and breaks down her own marketing strategy. She walks through exactly what she posted, why she posted it and how each piece moved buyers from first scroll to purchase. Marketing that gets views is very different from marketing that makes someone ready to buy, and this episode shows you that difference in action.

Here's what this episode covers:

• Why judging every post on "did this make a sale?" misses how people actually buy
• How "if it's a pattern, it's a problem" turns repeated sales objections into marketing prompts
• What a sales call looks like when your marketing has already pre-sold the lead
• The post with only 3,000 views that brought in over $500K in consulting leads
• How to audit your objections and your last three highest sales months to find what's really driving revenue

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

marketing strategy, highest sales month, sales objections, buyer's journey, content that converts, marketing that sells, objection handling, service based business, Savannah Jordan

Nine out of ten Americans say they absolutely need hope. St. Jude Children's Research Hospital did not assume that. They commissioned a study to prove it. In this episode, Samantha Malton, chief marketing and brand officer of ALSAC, joins Savannah on the St. Jude campus to break down the Hope Imperative, what it revealed about how people move from awareness to action, and why the same principles that drive donations apply directly to every business trying to convert an audience.

In this episode:

• Why St. Jude commissioned the Hope Imperative study and what it says about the state of hope in America
• How hope is made up of small, repeatable actions and why that changes the way you think about content
• The three goals that drive every marketing decision at St. Jude: trusted, loved, and relevant
• What the creator economy means for brands right now and why younger generations trust people before they trust brands
• How St. Jude tells authentic patient stories under hospital regulations without ever staging or scripting a single moment

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Hope Imperative, St. Jude marketing, nonprofit marketing, brand strategy, female CMO, marketing leadership, content that converts, emotional marketing, female founder, organic marketing 2026

She is six months pregnant, opening her sixth studio location and managing a 70-person team. And she is only executing about half of the marketing strategy Savannah gave her. In this episode of Running With Wolves, Savannah breaks down the full case study of her fitness studio client in San Diego, who sent one push notification and made 1,000 sales in 24 hours, then made 100,000 dollars in founding memberships for a studio that had not even opened yet.

Here's what this episode covers:

• Why a studio with tens of thousands of email subscribers, SMS contacts and a solid social following was not making nearly the money it should have been
• The market research that revealed her audience was mostly women who had not worked out consistently in years, and how that changed everything about how they marketed
• The light bulb moment content, UVP content and founder forward marketing that took her reach from flat to flying
• Why most of her sales came from Instagram, not email or SMS, and what that tells every founder about writing off platforms they think are dead

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

fitness studio marketing, client case study, push notification marketing, Instagram sales, market research, marketing strategy 2026, female founder, organic marketing

Áine Rock had a life that looked perfect on the outside. Beautiful house, two kids, everything in place. And she recognized she was not happy and not fulfilled. So she blew it up. In this episode of Running With Wolves, Savannah sits down with Áine, author of Blow Up Your Life: The Wild Art of Wanting More, co-founder of Savanya Wellness, certified coach and breathwork healer, to talk about what it actually looks like to leave a life that no longer fits, how somatic therapy helped her handle the fallout and what 15 years of marketing experience taught her about building a brand from lived experience.

Here's what this episode covers:

• The sacred pause and how moving her family across the country in an RV from Chicago to Los Angeles led Áine to her real path
• Why Savannah had a bigger unlock in a few months of somatic work than in years of talk therapy and what that work actually looks like
• How nervous system work helped Áine handle the reactions to sharing her story publicly as a recovering people pleaser who felt like having people mad at her was going to kill her
• Why you cannot outsource what you have not mastered and what happened when Savanya hired an agency

Connect with Áine on Instagram at @its_aine_rock — https://www.instagram.com/its_aine_rock

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Áine Rock, Blow Up Your Life, somatic therapy, nervous system, female founder, marketing strategy 2026, breathwork, Savanya Wellness

Most founders start thinking about Black Friday the week before. The ones who actually win it start four weeks out and are already closing sales before they ever make a public announcement. In this episode of Running With Wolves, Savannah walks through the complete Black Friday marketing playbook, the promotion options, the four week countdown and the exact moment you stop teasing and start selling, so that when Black Friday arrives you are converting an audience you already warmed instead of trying to warm and convert at the same time.

Here's what this episode covers:

• Why a massive discount is not always the right Black Friday move and two other promotion options that protect your brand and your price point
• Week by week breakdown of what your marketing needs to do in the four weeks leading up to Black Friday
• Why the people who buy from you on Black Friday discovered you weeks before Black Friday and what that means for your October strategy
• How to capture Black Friday sales before you ever publicly announce your promotion

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Black Friday marketing strategy, Black Friday sales, holiday marketing, Q4 marketing, marketing strategy 2026, female founder, organic marketing, content that converts

Serena Kerrigan, known as SFK, is the founder of Let's Fcking Date and author of the brand new book Let's Fcking Date: Become the Prize, Enjoy the Ride, and Never Settle Again. She is a Duke University graduate, a Forbes 30 Under 30 honoree and the creator and star of Peacock's Older Hotter Wiser. Her book is the dating bible for women who want love, have standards and are done apologizing for either, releasing September 22, 2026.

In this episode of Running With Wolves, Savannah sits down with Serena the day before her book launch to talk about building a global brand around radical confidence, what it means to show up as the prize and how Let's F*cking Date went from a digital series to a community of over a million people.

Here's what this episode covers:

• What Let's F*cking Date actually is and how it became a card game franchise, sold-out live shows, a Peacock series and now a book
• Why Serena built her entire brand on the premise that you are already the prize and never once positioned it around fixing women
• The real tools inside the book including the List, the 3P Theory, the Roster, the F*ck No Funeral and the Glue
• What the Let's F*cking Date community is really built on and why it's something no competitor can replicate

Let's F*cking Date is available for pre-order now at https://letsfuckingdate.com/, releasing September 22, 2026.

Connect with Serena on Instagram at @serenakerrigan.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Serena Kerrigan, Let's F*cking Date, you are the prize, dating book, female founder, Forbes 30 Under 30, book launch, self worth

Most founders treat Q4 like a sprint. They show up in October with a discount code and a holiday campaign and wonder why their results feel flat. The brands that actually win Q4 — the ones who sell out, hit their biggest revenue months and build audiences that come back — they started in July. In this episode of Running With Wolves, Savannah breaks down exactly what the Q3 window is for and the three-part audit every founder needs to run right now to make sure they're one of the brands that wins.

Here's what this episode covers: • Why Q3 is not a slow season — it's the most important strategic window of the year • Why holiday buyers are the least loyal buyers you will ever have — and what Q3 has to do with whether they ever come back • The content mix problem — most founders are running 80% attract content when conversion content should take up at least half • Why the offer you're planning to sell in Q4 needs to exist and be tested in Q3

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Q4 marketing strategy, Q3 marketing audit, holiday marketing, conversion rate, marketing strategy 2026, female founder, organic marketing, content that converts

In 2006 Lauren Alexander co-founded LNA Clothing in Los Angeles at 22 years old — hand-sewing dresses, selling to boutiques around LA and figuring it out as she went. No business plan. No fashion degree. Just a genuine idea and the delusion of someone young enough not to know how hard it was going to be. Nearly two decades later LNA is still independent, still growing and still entirely hers. In this episode of Running With Wolves, Savannah sits down with Lauren to talk about what building a fashion brand from scratch actually looks like — the early days getting into Barneys, Nordstrom and Saks, the zipper legging that catapulted them in 2008, why she never took outside investment and what nearly 20 years of staying true to your aesthetic actually teaches you about building something that lasts.

Here's what this episode covers:

• How Lauren and her co-founder April started LNA with no business plan and figured it out as they went
• The zipper legging that catapulted LNA in 2008 and what it taught Lauren about evolving a brand
• Why celebrity dressing — from Madonna to Kate Moss to Brad Pitt — built the brand before influencer marketing existed
• Why she never took outside investment — and what that decision has meant for the brand over nearly 20 years

Connect with Lauren on Instagram at @laurenalexander — https://www.instagram.com/laurenalexander. Shop LNA Clothing at @lnaclothing — https://www.instagram.com/lnaclothing — or visit https://www.lnaclothing.com/. Check out Sistine Spritz at @sistinespritz — https://www.instagram.com/sistinespritz — or visit https://sistinespritz.com.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Lauren Alexander, LNA Clothing, fashion founder, independent brand, marketing strategy 2026, female founder, fashion business, organic marketing

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters.

Here's what this episode covers:

• Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product
• The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate
• Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time
• The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts

Gigi Robinson grew up in and out of hospitals with a connective tissue disorder. She could have hidden it. Instead she built her entire personal brand around it — and now has over 500,000 followers, a book deal, and a keynote speaking career. In this episode of Running With Wolves, Savannah sits down with Gigi to talk about what it actually looks like to build a brand from your most vulnerable story, why authenticity without strategy is just oversharing, and what the personal brand era means for every founder listening right now.

Here's what this episode covers:

• Why Gigi never hid her chronic illness — and how that decision became the foundation of everything she built
• The difference between influence and impact — and why Gigi has always optimized for the second one
• How anyone can be a content creator in today's world

Connect with Gigi on Instagram at @itsgigirobinson — https://www.instagram.com/itsgigirobinson

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan with your takeaway.

Gigi Robinson, chronic illness brand, personal brand, marketing strategy 2026, female founder, More Than a Body, organic marketing

Three million views on a single video. And 15K a month in sales. The views were there. The reach was there. The engagement was there. But something was missing — and in this episode of Running With Wolves, Savannah breaks down exactly what it was and how fixing it took a non-toxic kitchenware brand from 15K to 80K per month in six months. This is the full case study. The gaps, the strategy shifts, the crisis moment when their hero product failed, and how the marketing framework that built their revenue also became their lifeboat when everything went sideways.

Here's what this episode covers: • The exact difference between attract content and converting content — and why going viral without the second one leaves money on the table every single week • How Savannah used their own comment section to build their entire content strategy • Why social proof is not a carousel of reviews — and what it actually needs to look like to convert • What to do when your hero product fails and you still have to hit your sales goals

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

going viral but not making sales, client case study, marketing strategy 2026, product based business, non-toxic brand, organic marketing, female founder, Wolf Framework

Luke Cook has played the devil on Netflix, made millions of people laugh on social media and built a fresh protein company from scratch. And the thread connecting all of it is one thing — he has never sold out his audience. Not once. In this episode of Running With Wolves, Savannah and Luke dig into what it actually means to build trust with an audience before you ever ask them to buy, why entertainment first and ad second is the formula that makes marketing feel effortless and what the K-Y Jelly ad that almost made Luke physically ill can teach every founder about warming up your audience the right way.

Here's what this episode covers:

• Why Luke refuses brand deals that don't align — and what that protection has done for his audience's trust
• The K-Y Jelly ad breakdown — what went wrong and exactly how it should have been done instead
• Why ShakeWell works as a product launch when most celebrity brands feel like a cash grab
• What 17 years of rejection in Hollywood taught Luke about resilience that directly applies to building a business

Try ShakeWell at getshakewell.com and use code Wolves15 for a discount. Connect with Luke on Instagram at @thelukecook.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Luke Cook, ShakeWell, never sell out your audience, personal brand, marketing strategy 2026, trust based marketing, content that converts, organic marketing

You look at the millions of views you're racking up and then you look at your bank account — and the zeros don't match. Not even close. That gap has a name. And in this episode of Running With Wolves, Savannah explains exactly what's causing it and how to fix it. Gen Z marketing gets you seen. Millennial marketing gets you paid. And if all you have is one of them you are leaving serious money on the table.

Here's what this episode covers:

• Why going viral without a buyer's journey just creates frustrated founders and abandoned carts
• The difference between Gen Z top of funnel content and millennial trust and conversion content — with real brand examples
• Why it's not a personality question about your brand — it's a funnel question
• How Savannah took an art publishing client from 100K to almost 400K in sales in one month without changing a single product or price point

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

viral content no sales, Gen Z vs millennial marketing, marketing strategy 2026, content that converts, buyer's journey, organic marketing, female founder, Wolf Framework

Bridjet Morris doesn't sell tickets. She sells transformation. She sells the feeling of being in a room with women who are willing to go there — to share the mess, the divorce, the postpartum, the business failure — alongside the wins, the glamour and the celebration. And that feeling has built a multi-six-figure event company that has taken women from Michigan to London almost entirely on word of mouth. In this episode of Running With Wolves, Savannah sits down with Bridjet, founder of Deeply Worthy, to talk about what it actually looks like to build a brand around a feeling, how she curates speakers and rooms that create genuine transformation, and why protecting the energy of that room is worth losing money over.

Here's what this episode covers: * Why marketing a feeling instead of a product creates a word of mouth engine that compounds over time * The secret sauce behind Bridjet's sold-out events — and why vulnerability from the front of the room changes everything * How she filters speakers, sponsors and attendees to protect the brand she's built * Why women feeling deeply worthy is not just the brand name — it's the entire foundation

Connect with Bridjet: Instagram: @bridjetmorris — https://www.instagram.com/bridjetmorris/ Website: https://bridjetmorris.com

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Bridjet Morris, Deeply Worthy, event marketing, marketing a feeling, female founder, word of mouth marketing, luxury events, marketing strategy 2026

Hannah Huante built her personal brand on one idea — unapologetic realness. Sharing fashion alongside mental health. Showing the glamorous parts and the hard parts. And that duality built a community that trusted her enough to follow her into an agency, a podcast and a physical content creation studio. In this episode of Running With Wolves, Savannah and Hannah dig into what it actually means to monetize realness without losing it — and why the founders and creators who win are the ones willing to be honest about what they choose to be honest about, repeat themselves endlessly, and keep going long before the results show up.

Here's what this episode covers: • Why being authentic online doesn't mean sharing everything — and what it actually means instead • The six months of being stuck before Hannah finally said yes to building the agency — and how it quadrupled her income • Why she deleted a video that hit a million views — and why it was the right call • The difference between going viral and building a community that actually buys

Connect with Hannah: Instagram at @howhanseesit: https://www.instagram.com/howhanseesit Website: https://www.howhanseesit.com

Listen to How I See It podcast: Spotify: https://open.spotify.com/show/2HXwo3ElwPpWtqa1frXiZN?si=8b080afd490643ed Apple: https://podcasts.apple.com/us/podcast/how-i-see-it/id1671023674

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Hannah Huante, Unapologetic Strategies, personal brand, monetize realness, marketing strategy 2026, female founder, How I See It podcast, organic marketing

Content going out and content built to make someone buy are two completely different things. Two completely different strategies, two completely different skill sets and two completely different intentions. And most founders — and most agencies — only know how to do one of them. In this episode of Running With Wolves, Savannah breaks down a full client case study that proves exactly why. Her client had a 4 to 5K per month agency, beautiful consistent content and zero new clients to show for it. One week after implementing Savannah's strategy she made 60K in 24 hours — with no agency, less content and less money spent.

Here's what this episode covers: • Why virality doesn't matter — one client had 2,000 views and made 200K, another had 200,000 views and couldn't make 2K • The three questions to ask your marketing team right now to find out if they actually know what they're doing • Why the selling is the last thing you should ever delegate — and most founders delegate it first • The old model vs the new model — and the single KPI shift that exposes every weak piece of marketing you're running

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

content that sells, marketing strategy 2026, marketing agency mistake, client case study, organic marketing, female founder, sales strategy, 60K in 24 hours

Jesrina Arshad didn't have money for marketing. She didn't have a product yet. What she had was four years of trust built through pure education — no selling, no pitching, just genuinely helping her audience understand an ancient Malaysian herb called pegaga. So when she finally asked her community to pre-pay for a product that wouldn't ship for three months, she sold out 250 units in two weeks. With zero marketing spend.

In this episode of Running With Wolves, Savannah sits down with Jesrina Arshad, founder and CEO of PurelyB, to talk about healing a decade of chronic health issues in one week, building an all-women founding team, and the exact trust-first marketing strategy that took her from an educational platform with zero revenue to an eight-figure wellness brand now expanding into the US.

Here's what this episode covers:

• How Jesrina turned a personal health crisis into the foundation of an eight-figure company
• The pre-order strategy that sold 250 units of a product that didn't exist yet — with zero marketing
• Why trust has to come before the sale, especially in wellness — and how Jesrina built that trust for free
• The guerrilla pitch that got PurelyB into conversation with Erewhon's co-founder

Connect with Jesrina (Jess) Arshad on Instagram at @jessarshad — https://www.instagram.com/jessarshad — or visit https://purelyb.com

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

PurelyB, Jess founder, trust based marketing, female founder, wellness brand, pre-order strategy, eight figure brand, organic marketing 2026

Most founders are told to niche down and stay in one lane. But what happens when you have more than one passion — and the skills to build more than one thing? In this episode of Running With Wolves, Savannah sits down with Shannon Matson, founder of The Social Bungalow and Bungalow Coffee Co., to talk about the real mechanics of being a multi-passionate founder. How to know when your first business is ready to run without you. How to find the through line that ties completely different brands together. And why the permission to sit with a big decision — instead of jumping immediately — might be the most underrated business advice nobody is giving you.

Here's what this episode covers:

• The "happy to be scrappy" era — what it looks like and why you can't skip it
• How to know when your plate is spinning well enough to add another one
• Why Shannon keeps The Social Bungalow and Bungalow Coffee Co. completely separate — and how she manages both
• The ism framework — finding the one thing that can carry across every audience and product you build

Connect with Shannon on Instagram at @thesocialbungalow — https://www.instagram.com/thesocialbungalow — or visit thesocialbungalow.com. If you're in Vegas, stop by Bungalow Coffee Co. in the Arts District.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

multi-passionate founder, Shannon Matson, Social Bungalow, build multiple businesses, marketing strategy 2026, female founder, personal brand, ism framework

Two brands doing $46 billion in revenue combined spent millions of marketing dollars insulting the exact people responsible for the majority of that revenue. Five other brands made their buyers feel so seen that their comment sections looked nothing like comment sections for products — they looked like communities. In this episode of Running With Wolves, Savannah breaks down the Q2 marketing campaigns that got it right and the ones that got it catastrophically wrong — and what every founder needs to take from both.

Here's what this episode covers: • The difference between marketing to a demographic and marketing to a lived experience — and why one prints money while the other gets ignored • The alienation tax — what happens when you focus on one segment of your audience and accidentally insult the other 90% • Why Nike's Boston Marathon campaign was a marketing disaster hiding behind good engagement numbers • Why selling the mission, the outcome and the conversation creates cult-like brand obsession — and selling the product only creates a one-time purchase

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Q2 marketing campaigns, marketing strategy 2026, Nike marketing fail, Wall Street Journal Emma Grede, brand marketing, alienation tax, Figs campaign, female founder