Social Media Marketing Podcast

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery.

• How YouTube Now Counts Views vs Engaged Views
• Which YouTube Metrics Matter for Business Growth
• How to Turn More YouTube Views Into Engaged Views
• How to Optimize YouTube Videos for Ask YouTube and AI Search
• Why Custom YouTube Shorts Thumbnails May Not Be Worth the Time

Guest: Justin Brown | Show Notes: https://www.socialmediaexaminer.com/742

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Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.

• Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions
• Decide How to Deliver the Ad Message Using the Valence and Intensity Model
• Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars
• Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model

Guest: Sarah Levinger | Show Notes: https://www.socialmediaexaminer.com/741

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Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time

• How to Make Instagram Reels Faster Without Sacrificing Quality
• How to Use the Instagram Edits App as a Reels Production Workspace
• How to Analyze Instagram Reels Performance With Edits Insights
• How to Optimize an Instagram Profile Grid With Pinned Posts and Tagged Content
• How to Use Automatic Reels Translations to Reach New Audiences

Guest: Elizabeth Marberry | Show Notes: https://www.socialmediaexaminer.com/740

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Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.

• Opening With a Banger Hook and Building Intrigue
• The Nudge Forward: YouTube Script Structure That Keeps Viewers Watching
• Generating Engagement That Builds Trust and Reach
• Ending in Momentum to Drive Binge-Watching

Guest: Adam Ivy | Show Notes: https://www.socialmediaexaminer.com/739

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Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.

• The Ideation-Expertise-Polish Model for AI-Assisted Content
• LinkedIn's AI-Powered Live Stream Tools
• LinkedIn's AI Ad Creative Tools and the Variation Trap
• LinkedIn Video Format and Aspect Ratio Performance
• LinkedIn Comments as a Strategic Growth Channel
• LinkedIn Posting Frequency and Timing That Maximizes Engagement

Guest: AJ Wilcox | Show Notes: https://www.socialmediaexaminer.com/738

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Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.

• Why Unpolished Content Outperforms Polished Production on Instagram
• Find the Intersection of Expertise and Enthusiasm
• Use Identity-Based Hooks to Stop the Scroll
• Write Hooks Built on Specificity and Perspective
• Visual and Editing Techniques That Boost Reel Retention
• Test Reels Content With Instagram Trial Reels Before Publishing to the Feed

Guest: Shannon McKinstrie | Show Notes: https://www.socialmediaexaminer.com/737

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Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.

• Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually Does
• The Andromeda Algorithm and Why Creative Diversity Is Now the Competitive Lever
• How the AI-Enhanced Pixel and Product Catalogs Change the Data Game
• Using Meta AI at Meta.ai for Account Analysis and Strategy
• Meta Business Agent and the Rise of AI-Powered Customer Interactions

Guest: Tara Zirker | Show Notes: https://www.socialmediaexaminer.com/736

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Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.

• Why Most Businesses Get YouTube Strategy Wrong
• How to Target the Viewer, Not the Customer
• How to Use a Curiosity Gap to Earn the Click
• How to Build Know, Like, and Trust Before Selling
• How to Use Find an Authentic Voice
• How to Choose the Right YouTube Video Format and Engagement Mechanism
• How to Use YouTube Analytics to Analyze and Adjust Your Content Strategy

Guest: Derral Eves | Show Notes: https://www.socialmediaexaminer.com/735

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Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.

• TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad Management
• AI Skills That Give Marketers a Shortcut to Expert-Level Campaign Management
• Symphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains Essential
• Content Suite's AI Search Simplifies Competitive Research and Creative Ideation
• How to Structure Short-Form Video That Outperforms AI-Generated Content

Guest: Melissa Laurie | Show Notes: https://www.socialmediaexaminer.com/734

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Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.

• Why Video Series Content Matters
• The 4H Formula for Structuring Individual Videos for an Educational Video Series
• How to Use Your Origin Story in Educational Video Series: The Story Vault & Re-Hooking
• The Golden Series Formula for Creating a Video Series
• How to Choose a Repeatable Video Series Format

Guest: Daryn Strauss | Show Notes: https://www.socialmediaexaminer.com/733

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Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.

• Instagram's TV App Expansion and What It Means for Marketers
• Using AI-Powered Stories Effects and Keeping Stories Authentic
• Swapping Audio on Published Posts and Carousels
• How Adding Music to Instagram Carousels Unlocks the Reels Feed
• Creating Multi-Caption Carousels and Strategic Carousel Content

Guest: Elizabeth Marberry | Show Notes: https://www.socialmediaexaminer.com/732

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Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.

• Why Instagram Feels Different in 2026
• How to Create Natural-Feeling Instagram Reels for Marketing
• How to Create Natural-Feeling Instagram Carousels for Marketing
• How to Find Your Format Mix and Posting Cadence With Instagram Metrics
• How to Amplify High-Performing Organic Instagram Posts With Paid Ads

Guest: Ellen Mackenzie | Show Notes: https://www.socialmediaexaminer.com/731

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Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.

• Using LinkedIn Collaborative Posts & Creator Marketing
• Using LinkedIn Campaign Manager Brand Kit for Ads
• Using LinkedIn Collaborative Posts to Drive Reach Beyond Company Pages
• Using AI-Powered People Search for All US Users
• Using the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought Leaders
• Understanding LinkedIn’s In-Network vs. Out-of-Network Analytics

Guest: AJ Wilcox | Show Notes: https://www.socialmediaexaminer.com/730

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Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.

• Why Instagram Carousels Outperform Reels for Many Creators
• Choosing the Right Visual Style for Instagram Carousels
• Writing Instagram Carousel Hooks
• Structuring the Instagram Carousel Story Arc
• Turning Instagram Carousel Engagement Into Revenue

Guest: Katelyn Rhoades | Show Notes: https://www.socialmediaexaminer.com/729

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Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

• Why YouTube on TV Changes Marketing
• Optimize Your Channel Banner and Thumbnails for TV
• Create Longer, Episodic Content for the Couch Audience
• Understand YouTube's New Unique Reach Metric
• Prepare for Ask YouTube and AI-Powered Search on TV
• Take Advantage of YouTube's TV Commerce Features

Guest: Liron Segev | Show Notes: https://www.socialmediaexaminer.com/728

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Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.

• Making the LinkedIn Content Gap Work for You
• The Triple S Framework for LinkedIn Content: Stop
• The Triple S Framework for LinkedIn Content: Stay
• The Triple S Framework for LinkedIn Content: Share

Guest: Kasey Brown | Show Notes: https://www.socialmediaexaminer.com/727

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Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.

• Instagram+ Stories Features
• Instagram’s User-Controlled Algorithm and Reach
• Instagram Instants Disappearing Photos
• Instagram Reels Series and Your Marketing

Guest: Chelsea Peitz | Show Notes: https://www.socialmediaexaminer.com/726

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Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.

• Four Steps to Get Started on YouTube
• Identifying Topics That Will Perform
• Developing Your YouTube Script, Hook, and CTAs
• How to End YouTube Videos to Drive Session Duration
• Recommendations for Video Recording Equipment and Setup

Guest: Ty Myers | Show Notes: https://www.socialmediaexaminer.com/725

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Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.

• Let AI Handle Your Facebook Pixel Setup
• Connect AI Agents to Your Ad Account, Carefully
• Use Meta's AI Business Assistant as a Smart Second Opinion
• Produce AI-Assisted Creative to Stand Out
• Use AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing Conversions

Guest: Nick Theriot | Show Notes: https://www.socialmediaexaminer.com/724

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Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.

• Two Things That Hold Back Your Facebook Ads
• The M4 Method for Facebook Ads: Account Structure
• The M4 Method for Facebook Ads: Creative
• The M4 Method for Facebook Ads: Deep Dive Analysis
• The M4 Method for Facebook Ads: Scale

Guest: Sam Piliero | Show Notes: https://www.socialmediaexaminer.com/723

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