sponcon

This week on sponcon, we're talking all things food creators and cookbook deals!

I'm joined by my industry bestie Lisa Poe, founder of LGPR, a boutique talent management agency representing some of the top food creators in the business. Lisa is sharing why being a great recipe developer isn't enough to make a splash in this category anymore, what makes food creators stand out to brands, and how book sales are just the beginning when it comes to leveraging a cookbook deal for your creator business.

We're also getting into how literary agents work, building brand partnerships around cookbook launches, why showing up for your talent IRL matters, and one BIG truth about working in influencer marketing that might surprise you.

Basically, if you're a food creator looking to make a name for yourself in the space, this one's for you. Grab your coffee and let's yap!

Timestamps:

00:00 Welcome to Spon Con!

00:18 Meet Lisa Poe: Founder of LG PR

02:39 What Makes a Successful Food Creator Today?

03:01 Why Food Is Becoming a Gateway Niche for Creators

03:49 How to Stand Out in an Oversaturated Creator Economy

07:04 How Creators Can Land a Cookbook Deal

09:08 How to Find the Right Literary Agent

09:49 How to Monetize a Cookbook Beyond Book Sales

10:41 Building Brand Partnerships Around Cookbook Launches

11:02 Why Creators Should Think About Brand Partners EARLY

11:49 The Manager's Role in Cookbook Promotions & Book Tours

12:28 How to Get Brands Involved in Cookbook Launches

14:01 Building Stronger Creator Relationships Beyond the Screen

14:41 When Should Managers Travel for Their Talent?

15:22 Balancing Client Relationships, Travel & Business Priorities

16:38 Lisa's BIGGEST Truth About the Creator Economy

17:10 Is Influencer Marketing Actually a Hard Industry?

18:21 Thank you for listening!!!!

This week on SponCon 👀…..happy launch day!!!!!

Guys - I’m finally launching the podcast I’ve been dreaming about! Today’s episode is a quick intro for what is to come, sharing how I went from the OG blogger era to building a career in influencer marketing AND THEN eventually starting my own talent management agency, VRAI.

We’re talking about why women deserve WAY more credit for building the creator economy, how helping women make money became my passion, and the story behind the name SponCon (IYKYK). Plus, a little preview of what’s to come: influencer marketing hot takes, creator economy trends, brand partnerships, talent management, and all the industry tea from my favorite industry besties. Think short, sweet, actually actionable conversations for the marketing girlies. No hour-long episodes required.

Welcome to SponCon, I am SO happy you are here! ❤️

Timestamps:

00:00 Welcome to Spon Con!

00:23 How I Got Started in Influencer Marketing

00:56 From Brand Marketing to Talent Management

01:15 Why Women Deserve More Credit in the Creator Economy

01:41 Why I Started My Own Talent Management Agency

02:10 Where the Name Spon Con Comes From

02:52 What to Expect From Spon Con

03:23 Influencer Marketing Tips You Can Actually Use

03:42 Who This Podcast Is For

03:50 Welcome to the Spon Con Community!