The Big Impression

Walmart Connect’s Jon Gibs discusses how retail data and closed-loop measurement help marketers optimize campaigns, reach new audiences, and drive incremental sales.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity--and not AI--is the future of marketing legacy brands like ICEE.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new revenue stream.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum. Dive into more insights and inspiration from leaders in ad tech:
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Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Dive into more insights and inspiration from leaders in ad tech:
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Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth. Dive into more insights and inspiration from leaders in ad tech:
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Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter collaboration and better marketing. Dive into more insights and inspiration from leaders in ad tech:
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Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy live events and why brands should be betting on women’s sports now.
Dive into more insights and inspiration from leaders in ad tech:
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As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Dive into more insights and inspiration from leaders in ad tech:
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Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact their upfront commitments. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/

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Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Dive into more insights and inspiration from leaders in ad tech:
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The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/

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Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.

For more on what's moving the industry, head to The Current: https://www.thecurrent.com/

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

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As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/

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for information about our collection and use of personal data for
advertising.