The Builder Marketing Podcast

In this episode of the Builder Marketing Podcast, Greg and Kevin share an exclusive chat from the 2026 Builder Marketing Summit. Don Dykstra, founder and chairman of Bloomfield Homes, and Angela Kesling, Bloomfield's Marketing Manager, sit down for a candid conversation about how a high-growth builder organization views, funds, tests, and supports marketing.

https://www.buildermarketingpodcast.com/episodes/343-the-one-house-rule-reframing-marketing-as-a-growth-investment-don-dykstra-and-angela-kesling

Is your sales team operating at full potential? This week on the Builder Marketing Podcast, Brook Jennings of Elevate, Actually joins Greg and Kevin to share how home builders can truly elevate their sales team's performance by focusing on beliefs, actions, and effort.

https://www.buildermarketingpodcast.com/episodes/342-elevating-your-home-builder-sales-team-brook-jennings

Are you delivering an exceptional home buyer experience? In this episode of the Builder Marketing Podcast, Doug French of Stylecraft joins Greg and Kevin to explore how home builders enhance the client experience without sacrificing the operational systems that keep projects on schedule and on budget.

https://www.buildermarketingpodcast.com/episodes/341-enhancing-the-home-buyer-experience-doug-french

On this episode of the Builder Marketing Podcast, Greg and Kevin review top highlights from Dallas, Texas. Tune in for an insider's overview of dynamic industry speakers, collaborative roundtable discussions, and specialized tracks in marketing, online sales, and leadership. Whether you couldn't make it or want a refresher on selling more homes with smarter marketing, this recap gets you up to speed fast.

https://www.buildermarketingpodcast.com/episodes/340-2026-builder-marketing-summit-recap-greg-bray-and-kevin-weitzel

Is your building business ready for the shift from traditional search to AI engines? On this episode of the Builder Marketing Podcast, Daniela Pedroza of Siana Marketing joins Greg and Kevin to reveal the mechanics of AI visibility and how home builders can optimize their online presence to secure the top recommendation, generate more qualified leads, and drive business growth.

https://www.buildermarketingpodcast.com/episodes/339-optimizing-home-builder-brands-for-ai-visibility-daniela-pedroza

Are you making decisions based on data, or is your CRM just creating more noise? In this episode of the Builder Marketing Podcast, Derek Bryant of Vantage Analytics Group joins Greg and Kevin to discuss how home builders can unlock the power of data analytics to scale marketing campaigns and drive more sales.

https://www.buildermarketingpodcast.com/episodes/338-unlocking-the-power-of-home-builder-analytics-derek-bryant

Is your home building business growing by design, or are you just surviving each day as it comes? On this episode of the Builder Marketing Podcast, Derek Isaac of Rapid Results Creators joins Greg and Kevin to discuss how home builders can systematize their businesses to scale true growth and enjoy more freedom.

https://www.buildermarketingpodcast.com/episodes/337-systemizing-your-construction-business-derek-isaac

Do you know who owns your marketing assets? In this episode of the Builder Marketing Podcast, Greg and Kevin dive into the operational side of managing your home builder marketing assets and why understanding how your creative files are built is critical.

https://www.buildermarketingpodcast.com/episodes/336-managing-your-builder-marketing-assets-kevin-weitzel

Can offloading your routine follow-ups to AI actually make your home buying experience feel more human? On this episode of the Builder Marketing Podcast, Sofia Vyshnevska of Jome joins Greg and Kevin to discuss how welcoming AI into your home builder team can improve lead management and free up salespeople to focus on building real human relationships, ultimately creating a transparent, seamless journey for home buyers.

https://www.buildermarketingpodcast.com/episodes/335-welcoming-ai-into-your-home-building-team-sofia-vyshnevska

Ready to go beyond basic digital advertising? On this episode of the Builder Marketing Podcast, Justin Croxton of Propellant Media joins Greg and Kevin to break down how home builders can unlock the power of programmatic advertising to reach home buyers at the right moment, in the right location, with the right message.

https://www.buildermarketingpodcast.com/episodes/334-unlocking-the-power-of-programmatic-advertising-justin-croxton

Are your paid social campaigns performing at their absolute peak? In this episode of the Builder Marketing Podcast, Josh Ranum of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their paid social strategy and get higher returns on ad spend.

https://www.buildermarketingpodcast.com/episodes/333-optimizing-home-builder-paid-social-josh-ranum

How many times have you left a conference or training flooded with brilliant ideas to implement, only to find the new strategies completely forgotten a week later? In this episode of the Builder Marketing Podcast, Cory Charles of The SuperHero Mindset joins Greg and Kevin to discuss how home builder sales and marketing leaders can turn fleeting inspiration into lasting transformation.

https://www.buildermarketingpodcast.com/episodes/332-transforming-home-builder-professionals-cory-charles

Are you ready to elevate your home building business? This week on the Builder Marketing Podcast, Greg and Kevin dive into an exclusive preview of the 2026 Builder Marketing Summit, coming to Dallas on September 23rd and 24th. This year's event packs two intensive days with practical sessions, specialized role-based tracks, and interactive roundtables designed specifically for home builder marketers, leaders, and online sales counselors.

https://www.buildermarketingpodcast.com/episodes/331-2026-builder-marketing-summit-preview-greg-bray-and-kevin-weitzel

Tired of entering the same listing data over and over again? On this episode of the Builder Marketing Podcast, Milo Anderson of Ocusell joins Greg and Kevin to break down how home builders can eliminate duplicate data entry, protect data integrity, and streamline marketing workflow without duplicate work.

https://www.buildermarketingpodcast.com/episodes/330-streamlining-home-builder-listing-data-milo-anderson

Is your organization positioned to implement AI? On this episode of the Builder Marketing Podcast, Melinda Byerley of Fiddlehead joins Greg and Kevin to discuss the critical questions home builders must ask to understand their organization's AI preparedness.

https://www.buildermarketingpodcast.com/episodes/329-understanding-your-ai-preparedness-melinda-byerley

On this bonus episode, Greg and Carol Morgan introduce the Pre-Summit Masterclasses, which offer a deeper, more focused learning experience ahead of the main event. These sessions are available as an add-on to your summit registration and are ideal for attendees seeking practical, hands-on training they can apply immediately.

https://www.buildermarketingpodcast.com/episodes/bonus-episode-2026-builder-marketing-summit-masterclasses-greg-bray-and-carol-morgan

How do home builders succeed in a market where buyers already have so much data? In this episode of the Builder Marketing Podcast, Nicholas Czar of New Home Star joins Greg and Kevin to explore the evolution of the new home sales associate and outline actionable strategies for curating an elite home buyer experience.

https://www.buildermarketingpodcast.com/episodes/328-curating-an-elite-home-buyer-sales-experience-nicholas-czar

Want to deliver a seamless home buyer experience? In this episode of the Builder Marketing Podcast, Fernanda Luick of Fernanda Luick Consulting joins Greg and Kevin to break down how proactive communication strategies help home builders keep buyers happy, informed, and stress-free.

https://www.buildermarketingpodcast.com/episodes/327-delivering-a-seamless-customer-experience-fernanda-luick

Do you want to super juice your lead scoring? This week on the Builder Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to reveal how home builders can use artificial intelligence to capture deeper buyer insights, segment high-intent prospects, and help sales teams prioritize the right leads.

https://www.buildermarketingpodcast.com/episodes/326-super-juicing-lead-scoring-with-ai-josh-paul

Every sign, ad, and QR code leads right back to your website—is it ready to convert? This week on the Builder Marketing Podcast, CeCe Cheney of CBH Homes joins Greg and Kevin to discuss how home builders can unlock their website's marketing power to create a fast, easy, and fun home buying journey.

https://www.buildermarketingpodcast.com/episodes/325-unlocking-your-website's-marketing-power-cece-cheney