Podcast
The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
- Marketing chart
- #49
- Episodes
- 461
- Releases
- Weekly
- Typical length
- 28 min
- On air since
- 2016
- Latest episode
- 6 days ago
Episodes
461 episodes, newest first
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7 min
How to Buy Back Your Time w/ Chris Do | Ep 457
Show notes
Every service business hits the same wall: finite units of time and energy. Chris Do’s fix is not working harder, it is moving units of time off his own plate to someone less expensive, starting with the work that needs no taste. Filing receipts, categorizing expenses, production. Judgment and taste stay with him until the person he hired can make his decisions for him. He walks through the hire that earned him a three month sabbatical, why he stopped trusting resumes and name brand credentials, and the failed hire who came from a company of hundreds and could not function in a team of five. If you’ve been putting off a first hire, or a first firing, this one’s for you.
Timestamps:
(00:00) - Intro
(00:37) - What to Delegate First
(01:02) - Hold On to Taste and Judgment
(01:18) - The Hire That Bought Back His Time
(02:25) - Referrals Over Job Boards
(03:22) - Resumes Are Fiction
(03:58) - The Name Brand Hire That Failed
(05:21) - How to Fire Without Cornering Someone
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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35 min
You're Not Underpaid, You're Afraid w/ Nidhi Tewari | Ep 456
Show notes
Most creatives think their pricing problem is a pricing problem. Nidhi Tewari, LCSW and author of Working Well, says it starts much earlier, in the messages you absorbed about whether this career was ever going to pay. She and Chris trace how old rejection turns into shame, and how shame quietly shows up in the way you pitch, negotiate, and discount. From there it gets practical: the three traps in a sales conversation, fixers, avoiders, and connectors, what an explorer does instead, and the four domains of attunement she calls FRSC. Chris pushes back hard on the word relational, and the disagreement is the best part. If you keep saying yes to a lower fee, this one's for you.
Timestamps:
(00:00) - Intro
(00:24) - Where Limiting Beliefs Start
(03:00) - Social Expectations and Career Limiting Beliefs
(03:57) - Proving Yourself to Your Parents
(04:48) - Why a No Hurts So Much
(08:43) - Rejection and Shame Are Cousins
(10:57) - Avoidance Is the Real Blocker
(15:27) - Relational Selling vs. Transactional Selling
(16:01) - Connection Gaps in Sales Calls
(18:37) - Fixers, Avoiders, and Connectors
(20:34) - Maintaining Your Fee and Boundaries
(22:00) - What a Relational Approach Really Means
(26:21) - Be an Explorer Instead
(27:19) - Shifting From Friendly to Business
(29:00) - Attunement Through Tone and Body Language
(31:00) - The Four Domains of Attunement
(33:00) - What to Say When They Hesitate
Check out today's guest, Nidhi Tewari:
Nidhi's Website: https://www.nidhitewari.com/
Nidhi's LinkedIn: https://www.linkedin.com/in/nidhitewarilcsw
Working Well: https://www.penguinrandomhouse.com/books/788782/working-well-by-nidhi-tewari-msw-lcsw-foreword-by-amy-cuddy/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
-
24 min
Positive Thinking Never Sticks w/ Dr. John Demartini | Ep 455
Show notes
At twenty-eight, Dr. John Demartini took 300 best-selling books on positive thinking, underlined every positive word, compiled 2,000 index cards, then chanted them 108 times a day for two years while monitoring seven areas of his life four times a day. At the end he ran the numbers. It came out zero. In the second half of his conversation with Chris, he makes the case that negativity is a signal to read, not a defect to delete: hedonic adaptation, moral licensing, why insomnia tracks both resentment and infatuation, and the fifteen unrealistic expectations that produce almost all of it. There is also a 500-page list of questions he watched a prince and princess work through over dinner at the Ritz. If you have been trying to think your way to a one-sided life, this one takes the illusion off you.
Timestamps:
(00:00) - Intro
(00:51) - Why the Mind Goes Negative
(01:16) - Told He Would Never Read
(02:32) - The Father of Positive Thinking Confesses
(05:04) - 300 Books and 2,000 Index Cards
(06:19) - Two Years of Monitoring, Result Zero
(06:45) - Hedonic Adaptation and Moral Licensing
(07:35) - What Negativity Is Actually For
(09:42) - The 15 Reasons We Go Negative
(11:39) - Half Full, Half Empty, or Both at Once
(13:06) - The Ritz, 1991, and 500 Pages of Questions
(15:14) - Quality of Life, Quality of Questions
(18:12) - 9,378 Pages of Journals
(19:52) - Passion Means to Suffer
If you haven't listened to part 1 of this episode go to:
Spotify:
Apple Podcasts:
Check out today's guest, Dr. John Demartini:
Dr. Demartini's Website: https://drdemartini.com/
Dr. Demartini's LinkedIn: https://www.linkedin.com/in/drjohndemartini
Dr. Demartini's Instagram: https://www.instagram.com/drjohndemartini/
Dr. Demartini's YouTube: https://www.youtube.com/drdemartini
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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44 min
Your Betrayal Works for You w/ Dr. John Demartini | Ep 454
Show notes
A woman still resents the friend who broke her trust years ago. The story she tells about it is that people tear you down when you shine too bright. Chris Do hands the room to Dr. John Demartini, who runs his method on her live and in front of everyone: narrow the story to one specific act, find where she has done the same thing herself, then account for what that act actually gave her across career, money, family, friendships, health, and identity. Twelve minutes later she is not forgiving as a favor, she is thanking the friend, and she means it. Dr. Demartini has spent fifty-two years on these questions. If someone owes you an apology you are still waiting on, start here.
Timestamps:
(00:00) - Intro
(01:41) - What the Demartini Method Is
(02:06) - Quality of Life, Quality of Questions
(05:31) - The Fear of Shining Too Bright
(06:46) - The Friend Who Told the Husband
(10:11) - Whatever You Judge in Others, You Have Done
(12:18) - Amygdala, Hippocampus, and Stored Shame
(16:33) - Producer Break and What Is Coming Next
(17:23) - Finding the Benefits in Seven Areas
(24:33) - Who Filled the Roles That Went Missing
(27:05) - The Moment He Asked Point Blank
(28:21) - You Never Attract a Betrayer Without a Loyal
(30:01) - Thank You, Deborah
Check out today's guest, Dr. John Demartini:
Dr. Demartini's Website: https://drdemartini.com/
Dr. Demartini's LinkedIn: https://www.linkedin.com/in/drjohndemartini
Dr. Demartini's Instagram: https://www.instagram.com/drjohndemartini/
Dr. Demartini's YouTube: https://www.youtube.com/drdemartini
Register to secure your Adobe MAX pass: https://max.adobe.com/?cgen=VG52K3YP&mv=other
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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4 min
Going Viral Won't Build Your Brand w/ Chris Do | Ep 453
Show notes
There's a version of Hawk Tuah Girl in every algorithm feed: one clip, one accident, one viral moment that turns into an identity overnight. Chris Do says that's not a strategy, it's luck, and luck runs out. What actually holds up over years comes from solving the same problem for the same person long enough that your name becomes the answer.
Chris explains his own 90-day blueprint for finding that thread: a month to experiment, a month to narrow in, and a month to commit fully. He ties it to Seth Godin's "The Dip," the flat, unrewarding stretch where most people quit right before the payoff kicks in, and makes the case for why staying past that point is the whole game.
Timestamps:
(00:00) - Intro
(00:22) - The Hawk Tuah Girl Story
(01:09) - Lean Into Your Gift
(01:52) - The 90-Day Content Framework
(02:36) - Seth Godin's The Dip
(03:24) - Pushing Through the Dip
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
-
29 min
The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452
Show notes
Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar of soap forged from steel, a jet-powered go-kart racing a closing railroad crossing, the eye of a man about to swallow a pill. Chris compares the work to movie poster marketing, the cracked egg on the Alien poster, the shark in Jaws, neither of which appears in the actual film. The two land on where exaggeration turns into a lie, and whether AI tools now generating thumbnails in seconds will ever learn that difference.
Timestamps:
(00:00) - Intro
(00:36) - Brittney’s Path to Thumbnail Design
(01:56) - Learning Thumbnails Through Reps
(03:13) - The Steel Soap Story
(06:15) - Chris Do's Thumbnail Concept Test
(08:58) - Finding the Moment of Tension
(10:24) - The Thumbnail Style Spectrum
(13:03) - Clickbait vs. Movie Poster Marketing
(16:53) - The Movie Poster Analogy: Alien and Jaws
(19:45) - AI and the Future of Thumbnail Design
(24:52) - Advice for New Thumbnail Designers
(26:23) - Where to Find Brittney Carlini
Register for Adobe MAX and get $400 off on a full pass here
Check out today's guest, Brittney Carlini:
Brittney's X: https://x.com/BrittCarlini
The Thumbnail Blueprint Waitlist: https://carlinithumbnails.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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30 min
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Show notes
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever taglines every time, and outlines the three-part moat she's building against AI: a book, YouTube, and stages. She also names the mistake founders make when they hire someone to fix a problem they should be solving themselves, and makes the case for personality over polish in a world where AI can summarize anything.
Timestamps:
(00:00) - Intro
(01:20) - Who Is Joanna Wiebe
(03:13) - Conversion vs Direct Response Copywriting
(04:07) - Problem, Agitate, Solution (PAS) Framework
(08:16) - Desire, Obstacle, Solution (DOS) Framework
(10:16) - YouTube Channel Turnaround Story
(16:00) - 3000% YouTube Growth in 3 Months
(19:44) - Building a Content Moat Against AI
(22:15) - Personality as an AI-Proof Moat
(26:36) - Quality Over Frequency Content Strategy
Check out today's guest, Joanna Wiebe:
CopyHackers' website: https://copyhackers.com/
Joanna's YouTube: https://www.youtube.com/@joanna-wiebe
Joanna's Instagram: https://www.instagram.com/therealjoannawiebe/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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26 min
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Show notes
Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why she's skeptical anyone should learn taste from a machine. She makes the case for designing for "intentional friction" instead of removing it, defines what agentic AI means past the buzzword, and names what she wants gen AI to do for designers: less content generated for its own sake, more time spent on the ideas they're genuinely excited about.
Timestamps:
(00:00) - Intro
(01:33) - Brooke Hopper's Path at Adobe
(03:26) - The Firefly Love-Hate Relationship
(04:58) - Where AI Helps the Creative Process
(09:55) - Intentional Friction in Creative Tools
(14:41) - AI Patterns and Breaking the Rules
(16:27) - Can AI Teach You Design Taste
(20:51) - What Is Agentic AI
(23:18) - Adobe's Five-Year AI Vision
Check out today's guest, Brooke Hopper:
Brooke's LinkedIn: https://www.linkedin.com/in/brookehopper/
Adobe Firefly: https://firefly.adobe.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
-
27 min
Know When to Quit w/ John Lee | Ep 449
Show notes
John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WIIFT (What's In It For Them), a mentor lesson that reframed John's failing investor pitches by moving the ask from "do you have the money" to "here's what's in it for you," turning years of rejection into funded deals. They also get into how to tell a real pivot from quitting too early, why doubt (not lack of skill) is what actually blocks people from making money, and John's case for AI as an amplifier of human wisdom rather than a replacement for it.
Timestamps:
(00:00) - Intro
(00:40) - Who Is John Lee
(02:32) - Money Unlocked Book
(03:15) - Childhood Hustle Story
(05:00) - CGI Animator to Real Estate
(09:24) - The WIIFT Pitch
(11:09) - No-Money Property Deals
(12:28) - Multi-Passionate Career Philosophy
(17:25) - Demand, Joy, Money, Mission Matrix
(19:00) - AI and Job Displacement
(21:23) - Core Three Branding Framework
(24:28) - Doubt Is the Enemy
Check out today's guest, John Lee:
Order Money Unlocked: https://a.co/d/02P9smPQ
John's Instagram: https://www.instagram.com/john_lee_official/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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44 min
Scaling A Solo Creative Business w/ Matt Essam | Ep 448
Show notes
Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication, and delivery. Chris and Matt pull audience members into the hot seat to work through real pricing blocks, story-driven positioning, and the shift from selling yourself to selling your process, live and in real time.
Timestamps:
(00:00) - Intro
(01:02) - Freelancer vs Business Owner
(03:10) - Charging By The Job
(05:37) - What Are Phantom Loops
(09:14) - Coaching Ray On Pricing
(13:49) - Differentiate Through Your Story
(15:25) - The River Of Life Exercise
(18:27) - Hector's Hot Seat Story
(25:39) - Sell Symptoms Not Services
(35:13) - Selling Process Not People
Check out today's guest, Matt Essam:
Matt's Instagram: https://www.instagram.com/matt_essam/?hl=en
Matt's LinkedIn: https://uk.linkedin.com/in/mattessam
Matt's Book The Creative Studio Roadmap: https://a.co/d/0cqv7qwK
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
-
35 min
Stop Studying, Start Learning w/ Justin Sung | Ep 447
Show notes
Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they learn: that everyone has a fixed "learning style" they should lean into. Justin walks Chris through what actually drives fast, durable learning: the discomfort of overwhelm, the discipline of turning confusion into questions, and why understanding something is not the same as remembering it. They get into how this applies to neurodivergent learners, what makes a great teacher versus a great instructor, and why the hardest, least visible part of building any skill is the part right before you start seeing results.
Timestamps:
(00:00) - Intro
(00:28) - Learning Styles Myth
(03:15) - From Doctor To Learning Coach
(04:40) - How To Learn Anything Faster
(08:42) - Turn Uncertainty Into Questions
(11:56) - Building Your Knowledge Schema
(13:34) - Learning vs The Feeling Of Learning
(15:11) - Learning With Dyslexia
(18:26) - Why Great Speakers Fail To Teach
(21:55) - Learner-Centric Teaching Method
(24:53) - The Socratic Teaching Method
(25:35) - Subclinical Symptoms Of Skill Growth
(29:15) - Overcoming Fear Of Mistakes
(30:30) - How Justin Reads To Retain
(33:00) - The Hypercorrection Effect
Check out today's guest, Justin Sung:
Justin's YouTube: https://www.youtube.com/@JustinSung/
Justin's Instagram: https://www.instagram.com/drjustinsung/
Justin's LinkedIn: https://nz.linkedin.com/in/justin-sung
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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43 min
Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446
Show notes
Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million followers. In this conversation, Matt walks Chris through the full arc: getting sober and using a messy, unstructured writing practice as the starting point, learning to ship imperfect content instead of waiting to get it right, building a content waterfall system that turns one piece of work into dozens, and eventually structuring an offer simple enough to sell off a single Google Doc. It is a practical breakdown of what it actually takes to go from posting online to running a real business around your name.
Timestamps:
(00:00) - Intro
(01:04) - Matt Gray's Background
(02:43) - Getting Sober and Finding Focus
(07:21) - Building an Audience From Zero
(11:51) - Overcoming Perfectionism
(18:04) - The Piano Analogy on Fear
(23:11) - The Ikigai Framework
(24:31) - Platform Specific Growth Tactics
(31:12) - Personal Brand to Media Company
(36:29) - Monetization and Building an Offer
Check out today's guest, Matt Gray:
Matt's Instagram: https://www.instagram.com/matthgray/
Matt's YouTube: https://www.youtube.com/@realmattgray
Matt's LinkedIn: https://www.linkedin.com/in/mattgray1
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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39 min
The Psychology of Personal Style w/ Kimberly Parry | Ep 445
Show notes
Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psychology behind why people sabotage a new look the moment they try it on, and the Bro Pro, Faux Pro, and GOAT archetypes she uses to help clients figure out who they actually are before they touch a closet.
Timestamps:
(00:00) - Intro
(01:27) - Fashion vs Image vs Style
(06:00) - What Swag Really Means
(09:03) - Why Men Resist Change
(14:14) - Fashion and Identity Formation
(21:56) - Coaching Through Style
(23:47) - The Ideal Body Shape Myth
(28:19) - The Bro Pro Archetype
(31:37) - Men of Fashion vs Men of Style
(34:21) - Five Layers of Style Framework
Check out today's guest, Kimberly Parry:
Kimberly's Website: https://www.emergencelifecoaching.com/
Kimberly's LinkedIn: https://www.linkedin.com/in/kimberly-parry
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
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33 min
The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444
Show notes
Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start building a brand that compels some people and repels others by design.
Chris breaks down the three principles of personal branding, the one-word framework that anchors everything, why owning a specific space matters more than being broadly good, and the surprising reason your clothes are a tool, not a choice.
Timestamps:
(00:00) - Intro
(00:27) - Unblend Yourself Workbook
(02:24) - When Chris Started Unblending
(04:18) - Fear of Being Yourself in Business
(06:20) - What to Do vs. Who You Are
(10:59) - Talking About What You Do vs. Building a Brand
(13:07) - Finding Your First Post
(18:00) - The Three-Part Personal Brand Framework
(20:30) - Owning Your Space or Finding a New Lane
(21:21) - Why Brands Need an Enemy
(25:56) - The 3 Principles of Personal Branding
(30:27) - Clothes as a Branding Tool
(31:48) - Where to Get the Workbook
Check out Drigo:
Drigo's Instagram: https://www.instagram.com/drigo_who
Drigo's YouTube: https://www.youtube.com/@RodrigoTasca/
Check out the workbook, Unbland Yourself:
https://community.thefutur.com/unbland
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
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31 min
How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443
Show notes
Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behind some of the most valuable creator-led businesses on the internet, including one valued at $100 million. In this conversation, she and Chris break down what separates a YouTube channel from a real, sellable business: clean IP, an owned email list, the right revenue mix, and partnership agreements from day one. Whether you're chasing a $10M exit or just want to stop being one algorithm update away from losing everything, this one's worth your time.
Timestamps:
(00:00) - Intro
(01:00) - Tyler's Origin Story
(03:00) - YouTube Channel vs. Actual Business
(06:55) - Email Lists and Building Owned Audience
(08:00) - Best Niches for Creator Businesses
(09:40) - Professionals Entering the Creator Space
(11:05) - YouTubers as Startup Founders
(12:40) - Equity Deals and Advisory Positions
(15:35) - Clean IP and Trademarking Early
(21:00) - Partnership Agreements from Day One
(27:45) - Path to a $100M Exit
Check out today's guest, Tyler Chou:
Tyler's YouTube: https://www.youtube.com/@TheCreatorsAttorney
Tyler's Instagram: https://www.instagram.com/thecreatorsattorney/
Tyler's Website: https://tylerchoulaw.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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22 min
How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442
Show notes
Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and watching his VC-backed follow-up fail, Chau started messing around with an old Ford Bronco in his garage and accidentally built Vintage Modern, a custom vehicle company doing $60 million in revenue, selling cars to J.Lo, Usher, and LeBron, and shipping a new build every single day.
This is a conversation about what happens when you follow the thing you actually love, what discipline looks like when you've already made money and choose not to use it, and how four million social media followers became the most powerful sales channel in a business that sells $300K vehicles.
Timestamps:
(00:00) - Intro
(01:33) - Vintage Modern Origin Story
(05:18) - Instagram Growth from Zero
(06:00) - J.Lo and Usher Fight Over a Bronco
(08:26) - Identity Blocking Opportunity
(09:30) - What Makes Content Grow on Social
(11:30) - Aesthetic Sensibility and Product Standards
(13:00) - Restoration vs. Resto-mod vs. Vintage Modern
(14:05) - Why Chau Didn't Fund This with His Own Money
(15:38) - Financial Discipline as a Growth Strategy
(16:03) - From One Car a Month to One Car a Day
(16:10) - Social Media as the Primary Sales Channel
(17:52) - Running a $60M Company with Two People
(19:03) - 10-Year Vision: Competing with Ferrari and Lamborghini
Listen to Chau's first episode here:
Spotify: https://open.spotify.com/episode/4xnyKLxZRwIVKMpWHEB2zD?si=46867325c2464b07
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-this-college-dropout-became-a-millionaire-chau-nguyen/id1209219220?i=1000381817784
Check out today's guest, Chau Nguyen:
Vintage Modern's Website: https://vintagemodern.co/
Vintage Modern's Instagram: https://www.instagram.com/vintagemodern/
Vintage Modern's YouTube: https://www.youtube.com/@VintageModern/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
-
8 min
The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441
Show notes
Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to find the right moment that never comes. Chris breaks down why that pattern hurts you before you ever quote a number, and what it actually looks like to bring up budget, scope, and price upfront without making it weird.
This one covers the mindset behind price avoidance, the practical language to open the money conversation early, and how to stay grounded when a prospect pushes back hard.
Timestamps:
(00:00) - Intro
(00:27) - The Energy Cost of Holding Back
(02:06) - When Should You Bring Up Price
(03:00) - How to Open the Conversation
(04:03) - Why Retail Pricing Exists
(04:27) - The Anchor Drop: Stating Your Number
(05:28) - Handling a Negative Reaction
(06:23) - Coercion vs. Conviction
(07:06) - The "With or Without You" Energy
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
-
15 min
How to Attract What You Want w/ Jodie Cook | Ep 440
Show notes
What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want without becoming obsessed with it. From vision boards to agency exits to the danger of desperation, this one gets surprisingly tactical for a woo topic.
Timestamps:
(00:00) - Intro
(01:00) - Vision Boards and Manifesting Wrong
(02:15) - The Four-Step Manifestation Framework
(04:45) - Chris's Take: Belief Has to Be All-In
(06:57) - Chris's Own Manifestation Process
(09:18) - How Many Things to Manifest at Once
(10:12) - The Problem with Wanting Too Badly
(11:06) - Jodie's Agency Sale and the Power of Detachment
(12:46) - Desperation Is Repulsive
(13:54) - Does the Universe Read Your Intentions?
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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17 min
How to Close Clients as the Underdog w/ Chris Do | Ep 439
Show notes
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today.
Timestamps:
(00:00) - Intro
(00:44) - The Underdog Psyop
(01:50) - Dismantling Converse
(04:05) - Taking Down Adidas
(06:30) - The Trap Question
(08:12) - The Carrie Story
(10:45) - Priming Price Expectation
(11:00) - The Royalty Negotiation
(13:35) - The Deal Stats
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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35 min
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
Show notes
Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that they see your content and think, "Wow, that's me." If you've been building on referrals and wondering why online marketing isn't working the same way, this one's for you.
Timestamps:
(00:00) - Intro
(01:01) - Why Niching Scares Creatives
(02:08) - Online Marketing vs. Referrals
(05:08) - The Offer Viability Formula
(10:07) - Curse of Knowledge and Prospect Language
(13:22) - Niching as Recognition
(14:05) - Identity, Location, Stage of Life
(16:15) - Using Insider Language
(19:13) - Authenticity and Showing Up Online
(19:52) - Cultural Rules and Unwritten Norms
(21:12) - Real Client Example: Videographer in Sydney
(28:48) - The Trust Utility Equation
(32:06) - Where to Find Matt
Listen to Matt’s first episode here:
Spotify: https://open.spotify.com/episode/6uBCO99SNMasuZSYHUEcJY?si=2_10Fki8Q4yB4olFfee9VA
Apple Podcasts: https://podcasts.apple.com/uy/podcast/the-linkedin-strategy-youre-missing-with-matt-lakajev/id1209219220?i=1000711922323
Check out today's guest, Matt Lakajev:
Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev
Matt's YouTube: https://www.youtube.com/@matthewlakajev
Seven Figure Creators: https://sevenfigurecreators.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit https://megaphone.fm/adchoices
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