Podcast

The Independent Farmer Podcast

Business, Education, Marketing

The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers.

Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters.

The Independent Farmer Podcast is hosted by Barn2Door. We offer software, support and resources to enable Farmers to sell direct - online and in-person - to consumers and wholesale Buyers.

For more information about the Independent Farmer Podcast, visit https://www.barn2door.com/independent-farmer-podcast

Marketing chart
#95
Episodes
225
Releases
Every two weeks
Typical length
41 min
On air since
2020
Latest episode
4 days ago

Episodes

225 episodes, newest first

  1. How AI Can Hurt Your Farm Brand

    Episode 216

    Show notes

    Discover how AI can hurt your Farm brand, erode Buyer trust, and lower sales — and why authentic storytelling is essential for Independent Farmers to thrive.

    For more Farm resources, visit: https://barn2door.com/resources

    41 min
  2. From 1 Cow to 6-Figure Herd Shares

    Episode 215

    Show notes

    Janelle Maiocco speaks with Peter Bartlett of Bartlett Farms about how Independent Farmers can leverage cow shares to lock in recurring revenue, command premium pricing, and scale a thriving direct-to-consumer raw dairy business.

    For more Farm resources, visit:https://barn2door.com/resources

    58 min
  3. Make More Money with Poultry

    Episode 214

    Show notes

    Briana Kupelian sits down with Rachel Shenk of Shenk Family Farm to explore practical strategies for running a profitable, high-margin pastured poultry operation.

    For more Farm resources, visit: https://barn2door.com/resources

    34 min
  4. Expanding Your Offerings with Local Partnerships

    Episode 213

    Show notes

    In this episode, host James Maiocco sits down with Michelle Smith and Julie Green of Veteran's Liberty Ranch to explore how strategic Farm partnerships can help you expand product offerings and capture more local market share.

    For more Farm resources, visit: https://barn2door.com/resources

    40 min
  5. Farmer Spotlight: Sweet Magnolia Farm

    Episode 212

    Show notes

    In this episode, account manager Cory Hutsen sits down with Nick of Sweet Magnolia Farms to discuss his journey from homesteading to running a thriving pasture-raised protein operation in Alabama.

    For more Farm resources, visit: https://barn2door.com/resources

    32 min
  6. The Power of Story Brand Marketing

    Episode 211

    Show notes

    In this episode, host James Maiocco speaks with Amy Campbell of Old Rich Valley Farm about using StoryBrand principles to build strong customer connections and market direct-to-consumer Farm products.

    For more Farm resources, visit: https://barn2door.com/resources

    33 min
  7. Pet Food For The Win

    Episode 210

    Show notes

    Host Janelle Maiocco and Farm Account Manager Cory discuss how Independent Farmers can tap into a massive market and boost profits by offering premium pet treats.

    For more Farm resources, visit: https://barn2door.com/resources

    43 min
  8. Build Recurring Cash Flow for Your Farm

    Episode 209

    Show notes

    Janelle Maiocco sits down with Tom from Bennett Farms to discuss best practices for securing predictable, year-round cash flow through online subscriptions and home delivery.

    For more Farm resources, visit: https://barn2door.com/resources

    42 min
  9. Grow Your Bottom Line with Email Marketing

    Episode 208

    Show notes

    In this episode of The Independent Farmer Podcast, host Janelle Maiocco sits down with Amy Campbell of Old Rich Valley Farm to discuss how consistent email marketing and strategic email collection can transform a farm's direct-to-consumer sales. Amy shares practical advice on overcoming the fear of emailing customers, leveraging weekly newsletters for storytelling, and using automated email reminders to secure recurring subscription revenue and market pre-orders.

    For more Farm resources, visit: https://barn2door.com/resources

    42 min
  10. Shifting Your Farm Mindset for 6-Figure Success

    Episode 207

    Show notes

    In this episode, host Janelle Maiocco welcomes back Alex Russell from Chucktown Acres. Together, they pull back the curtain on the critical growth phase between five and six figures, sharing real-world insights on how to stop being your own operational bottleneck.

    For more Farm resources, visit: https://barn2door.com/resources

    1 hr 5 min
  11. How Onboarding Sets Your Farm Up for Success

    Episode 206

    Show notes

    Barn2Door Onboarding Manager Briana joins Janelle to unpack exactly what happens after a farm signs up, detailing how the Success Department fast-tracks your setup so you can ditch the office work, and start selling direct to local Buyers.

    For more Farm resources, visit: https://barn2door.com/resources

    53 min
  12. 5 Fastest Ways to Build a Successful Farm Business

    Episode 205

    Show notes

    In this episode, Alex Russell of Chucktown Acres joins Janelle Maiocco to share the "Entrepreneur Farmer" mindset and five actionable strategies to help beginning Farmers fast-track their journey from a hobby to a profitable, and scalable business.

    For more Farm resources, visit: https://barn2door.com/resources

    1 hr
  13. Exclusive Content: The Farmer's Guide to Profitable Pork Sales

    Episode 205

    Show notes

    This episode serves as a comprehensive guide for Farmers to build a profitable direct-to-consumer pork business by leveraging eCommerce, implementing sustainable practices, and utilizing recurring revenue models like bundle box subscriptions.

    For more Farm resources, visit: https://barn2door.com/resources

    18 min
  14. Biggest Farm Money Mistakes

    Episode 204

    Show notes

    In this episode, Barn2Door CEO Janelle invites Farm Advisor Phil from Hopewell Farms to discuss the common financial pitfalls that prevent Farmers from achieving a sustainable, full-time living.

    For more Farm resources, visit: https://barn2door.com/resources

    47 min
  15. 5 Steps to Success with Delivery-as-a-Service

    Episode 203

    Show notes

    Stop wasting hours in parking lots! Discover how DaaS helps Farmers automate local logistics, reach more Buyers, and look like a pro with doorstep delivery.

    For more Farm resources, visit:https://barn2door.com/resources

    25 min
  16. Scaling Your Farm to $1M through Farmers Markets

    Episode 202

    Show notes

    From a spiral notebook to $1M in annual sales. Learn how Veteran’s Liberty Ranch mastered Farmers Market logistics, "U-Shape" booth branding, and pre-orders to scale their independent ranch.

    For more Farm resources, visit:https://barn2door.com/resources

    48 min
  17. The 7-Figure Blueprint for Rural Farm Success

    Episode 201

    Show notes

    Learn how Peter Bartlett of Bartlett Farms transformed a remote North Dakota operation into a high-revenue business by mastering rural logistics and premium branding.

    For more Farm resources, visit: https://barn2door.com/resources

    43 min
  18. Balancing a Growing Farm and a Growing Family

    Episode 200

    Show notes

    Join Janelle Maiocco and Erica Benoit of Benoit Family Farmstead as they discuss the reality of managing a successful, 6-figure farm business while raising five children. Learn how to integrate your kids into daily chores to cultivate a lifelong work ethic and a deep-rooted passion for Independent Farming.

    For more Farm resources, visit: https://barn2door.com/resources

    35 min
  19. Double Your Farm Revenue with Delivery as a Service

    Episode 199

    Show notes

    Discover how to access 99% of buyers by leveraging Delivery as a Service. Learn how to double your revenue, ditch the logistical office work, and meet modern consumer expectations with professional, doorstep delivery.

    For more Farm resources, visit: https://barn2door.com/resources

    24 min
  20. Pricing Strategies for Scaling Your Farm

    Episode 198

    Show notes

    Learn how Shenk Family Farm transitioned from a hobby to a thriving six-figure business by mastering production costs and strategic product packaging. Rachel Shenk shares actionable insights on how to price for sustainability, move the whole animal, and build a loyal customer base through convenience and transparency.

    For more Farm resources, visit: https://barn2door.com/resources

    52 min

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