Podcast

The Insurance Dudes©

Business, Careers, Marketing

The Insurance Dudes is a weekly podcast for independent and captive P&C insurance agency owners, hosted by Craig Pretzinger and Jason Feltman, covering lead generation, sales scripts, DISC-based hiring, producer training, recruiting, automation, and the KPI tracking that scales an agency past $10 million in premium.

Craig and Jason ran their own agencies blind for years. No read on contact rates, quote rates, or close rates. Just grinding, and blaming the leads when production stalled. Then they started tracking the numbers that actually move revenue, and production jumped without adding a single hour to the week.

That shift became this show: 800+ episodes on what actually runs an agency. Real-time vs aged lead economics, how many dials a day a producer should be making, scripts for the rate-increase objection, how to leave a captive carrier and go independent, how to run an agency on a 4-day week, and how to value and sell an agency when you're ready to exit. No theory, no motivational filler. Just the math and the systems that took two agencies to over $10 million in new annualized auto premium.

If you're wearing every hat in your agency and ready to stop, this show is built for you.

Website: theidudes.com Built from the show: TeleDudes for outsourced overseas dialers, TeamIQ for DISC-based hiring, LineShield for phone reputation, and Insurance Agency Trader for buying or selling an agency.

New episodes every week. Subscribe, and let's sell some policies.

Careers chart
#90
Episodes
819
Releases
Weekly
Typical length
31 min
On air since
2019
Latest episode
6 days ago

Episodes

819 episodes, newest first

  1. It’s Not the Leads. It’s You.

    Show notes

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    Fix your agency lead conversion by replacing random marketing tactics with a repeatable outbound system.

    We break down why chasing new lead sources fails without a consistent conversion process. This episode covers lead generation, outbound dialing workflows, and the metrics P&C agency owners need to track cost per acquisition accurately. Learn how to structure producer daily activity so inbound and outbound leads actually close.

    For agencies looking to scale outbound dialing and automate appointment setting, check out TeleDudes and the Telefunnel system.

    Key Takeaways and Timestamps
    0:00 The silver bullet trap in P&C marketing
    2:15 Why lead generation fails without outbound discipline
    5:40 Setting daily contact and dial targets for producers
    9:10 Measuring real acquisition cost across lead channels
    13:30 Building a repeatable pipeline engine

    Steal the AI Tools Running Our Agencies...FREE!

    We built 'em to kill the busywork in our own agencies, so your team spends the day selling. Free.

    Lead Source Autopsy

    • https://app.theidudes.com/autopsy-skill-mag

    Call Grader

    • https://app.theidudes.com/call-analysis-mag

    Premium-to-Dials Calculator

    • https://app.theidudes.com/calculator-mag

    The Insurance Dudes Resources
    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    27 min
  2. Giving Up Before Dial 21? You’re Leaving Sales on the Table | Nima Hakimi of Convoso

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    Improve your insurance lead contact rates by understanding contact rate math and speed-to-lead benchmarks.

    We sit down with Nima Hakimi, CEO and Co-Founder of Convoso, to break down the reality of outbound dialing and why reaching leads on the 21st attempt burns budget and agent morale. This episode covers outbound dialing workflows, smart cadence strategies, and how modern lead generation requires rapid, automated follow-up to convert web leads before they go cold.

    If your producers struggle with contact rates or connecting with real prospects, check out TeleDudes / Telefunnel to streamline your outbound operations.

    Connect with Nima Hakimi: https://www.linkedin.com/in/nimahakimi/?isSelfProfile=false

    Key Takeaways and Timestamps

    0:00 Introduction and the contact rate dilemma
    3:15 The math behind speed-to-lead and initial dial attempts
    12:40 Why dialing 20+ times fails without a structured cadence
    21:10 Outbound workflow strategies for insurance producers
    32:45 Compliance, smart dialing tech, and maximizing connect rates
    42:10 Final takeaways on lead conversion systems

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    46 min
  3. Surviving a 60% Rate Hike as a Brand-New Agent with Kathy Hitchcock

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    How to protect your P&C agency cash flow and survive sudden rate hikes when carrier underwriting guidelines tighten.

    Discover how to maintain agency growth, manage customer retention, and scale operations through hard market cycles. Kathy Hitchcock, agency owner of Hitchcock Insurance Group in Rome, Georgia, joins us to break down how she navigated back-to-back carrier rate increases of up to 60% as a scratch agent, scaled organic growth, and doubled her business by acquiring another book of business. If you are evaluating agency acquisitions, book purchases, or agency valuation, check out Insurance Agency Trader.

    Connect with Kathy Hitchcock: https://www.linkedin.com/in/kathy-hitchcock-0b450999/?isSelfProfile=false

    Key Takeaways and Timestamps

    00:00 Opening up as a scratch agent in 2015
    01:38 Facing a 60 percent rate increase in the first six months
    04:00 Managing customer retention when rates spike
    07:25 Law of large numbers and building cushion against cancellations
    08:56 Growing 3 million dollars organically and buying a book of business
    10:35 Integrating an acquired book into existing sales and service teams
    15:05 Outbound telemarketing and quoting grind to survive early years
    18:18 Family support structure and avoiding desperation hires
    59:58 Transitioning from top producer to servant leadership

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    1 hr 3 min
  4. Meaningful, Customized, Unexpected: Reciprocity That Wins Clients

    Show notes

    Shoot Us A Message!

    Turn insurance prospect conversations into closed business with ethical persuasion and reciprocity.

    This episode covers how P&C agency owners can leverage behavioral science, active listening, and relationship-driven sales to improve closing rates and client retention. Author and international influence consultant, Brian Ahearn breaks down the practical application of Robert Cialdini's influence principles and explains how meaningful, customized, unexpected outreach sets producers apart. If you want to scale your operations and develop high-performing systems, check out the Agent Elite community and our Million Dollar Agency book.

    Connect with Brian Ahearn: https://www.linkedin.com/in/brianfahearn/

    Key Takeaways and Timestamps
    00:00 How small extra steps separate you from the competition
    03:13 Brian Ahearn on using AI to write and refine books
    06:05 Connecting influence principles to a higher purpose
    10:18 Applying reciprocity and the liking principle to sales conversations
    16:03 Letting go of control and prioritizing people over process
    27:06 Avoiding tunnel vision in career and business growth
    34:48 Staying content without becoming complacent as an operator
    40:08 Active listening and documenting personal details on prospect calls
    47:28 Amplifying reciprocity: meaningful, customized, and unexpected touches 50:38 Why relationship building drives long-term insurance retention

    The Insurance Dudes Resources
    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Listen to the Audio Podcast
    Apple: https://podcasts.apple.com/us/podcast/the-insurance-dudes/id1451888095
    Spotify: https://open.spotify.com/show/2gVVPkZ2MWQ1orwdltdIAK

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    51 min
  5. Great Agencies Don’t Hire Salespeople, They Build Them

    Show notes

    Shoot Us A Message!

    Hiring insurance producers who actually write premium comes down to building a repeatable training system rather than searching for a unicorn salesperson.

    In this episode, we break down why relying on experienced talent often leads to high turnover and bad sales habits inside your agency. Learn how to recruit for coachability, structure daily producer onboarding, and run consistent sales training to ramp new hires to full quota faster. If you need a structured framework to evaluate role fit and streamline hiring producers across your team, check out TeamIQ.

    Key Takeaways and Timestamps
    00:00 Why hiring experienced insurance salespeople often fails
    04:15 The cost of uncoachable talent versus raw potential
    09:30 Structuring daily onboarding and producer training
    15:45 Setting clear production benchmarks and activity metrics
    21:10 Building repeatable sales processes for agency scale
    26:20 Final takeaways on developing top producers in-house

    The Insurance Dudes Resources
    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    28 min
  6. Why Most Agents Fail the Exam

    Show notes

    Shoot Us A Message!

    How to help new insurance producers pass the licensing exam on their first attempt and reduce onboarding drop-off.

    Melissa, the Insurance Exam Queen joins us to break down why most candidates struggle with the insurance licensing exam and how agency owners can fix their preparation process. When bringing new talent into your agency, long study cycles and repeat test failures cost time and revenue. Structuring a clear study framework helps your new hires get licensed faster and onto the phones sooner.

    For screening and hiring producers who fit your agency culture, check out TeamIQ.

    Connet with Melissa: insuranceexamqueen.com
    https://www.youtube.com/channel/UC2-mT7QUl_jHYQRIaw0Ihpg
    https://www.instagram.com/insuranceexamqueen/
    https://www.instagram.com/insuranceexamqueen/

    Key Takeaways and Timestamps

    0:00 Common reasons candidates fail the insurance exam
    5:15 The cost of delayed licensing during onboarding
    12:40 Structuring a daily study routine for new hires
    21:10 Study retention strategies and practice testing
    31:05 Moving newly licensed producers to the phones
    38:20 Building a repeatable producer onboarding system

    The Insurance Dudes Resources
    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    42 min
  7. The Future of Insurance: Technology, Risk & Relationships

    Show notes

    Shoot Us A Message!

    How P&C insurance agency owners can adapt to modern technology, evaluate emerging risk, and strengthen client retention to scale their business.

    In this episode, we discuss the changing landscape of insurance technology, managing risk profiles, and maintaining strong relationship-driven service. Learn how to implement sustainable agency growth systems and streamline your operations in a shifting market. If you are looking to scale your agency systems and processes, check out the Agent Elite community and the Million Dollar Agency book.

    Key Takeaways and Timestamps

    00:00 The Unexpected Acquisition Journey
    02:59 SageSure: A Deep Dive into the Company
    05:56 The Path to Insurance: A Personal Story
    08:59 Connecting Insurance and Financial Markets
    11:58 The Birth of SageSure
    14:53 Organic Growth and Strategic Decisions
    17:47 Maintaining Momentum in a Competitive Market
    21:10 Lessons Learned from Challenges
    24:09 Investing in Technology for Growth
    27:02 Understanding the Homeowners Insurance Market
    30:35 Understanding the Cost of Capital in Insurance
    36:06 The Role of Reinsurers in the Insurance Market
    41:28 Challenges in the California Insurance Market
    46:15 The Evolution of Insurance Agents and Technology
    57:25 The Future of Insurance: Technology and Relationships

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    53 min
  8. From Wild Claims to Agency Success: Michelle O'Connor's Journey

    Show notes

    Shoot Us A Message!

    Scale your P&C insurance agency by building repeatable operations, handling complex claims, and tightening your client acquisition process.

    In this episode, we sit down with agency owner Michelle O'Connor to break down the operational shifts required to build a sustainable book of business. We walk through navigating claims handling, transitioning into agency leadership, and setting up daily processes that protect retention while driving steady agency growth.

    For frameworks on scaling systems and building long-term value, check out the Agent Elite community and the Million Dollar Agency book.

    Connect with Michelle O'Connor: https://www.linkedin.com/in/michellenagelioconnor/

    Key Takeaways and Timestamps

    00:00 Introduction to agency operations and claims handling
    05:15 Lessons learned from early claims and operational challenges
    14:30 Transitioning from individual producer to agency leader
    26:45 Implementing daily operating systems for agency growth
    38:20 Retention strategies and managing client relationships
    49:10 Long term agency planning and building sustainable value
    56:40 Final takeaways for P&C agency owners

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    59 min
  9. The 15-Minute Meeting That Changes Everything

    Show notes

    Shoot Us A Message!

    Meetings: the overlooked habit that keeps an agency from falling apart

    This episode breaks down why daily meetings are the “glue” that keeps an insurance agency running smoothly. We explain how inconsistent check-ins create hidden problems, while short, focused meetings surface roadblocks, accountability gaps, and team momentum before the numbers slip.

    We discuss why meetings are often avoided, why that avoidance makes problems harder to fix, and how AI tools can help track team sentiment and patterns over time.

    Key Takeaways and Timestamps

    00:00 - The thing that disappears before agency numbers start dropping
    02:36 - Why meetings are the uncomfortable habit owners avoid
    06:03 - The simplest meeting agenda: targets, roadblocks, and fixes
    09:06 - Set the meeting, forget the excuses
    11:36 - Using AI note-taking to track daily team meetings
    12:05 - Reading team sentiment and leading indicators with AI
    15:40 - Why 15 focused minutes can replace scattered interruptions
    16:44 - Surprises, accountability, and recognition in daily meetings

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Listen to the Audio Podcast
    Apple: https://podcasts.apple.com/us/podcast/the-insurance-dudes/id1451888095
    Spotify: https://open.spotify.com/show/2gVVPkZ2MWQ1orwdltdIAK

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    16 min
  10. $6 Million Non-Renewed - Then Everything Changed with Dan Kitajima

    Show notes

    Shoot Us A Message!

    Struggling to stay profitable when carriers change the rules on you overnight?

    Dan Kitajima shares the brutal moment his captive agency lost $6 million of book in six months, right as he had just signed a $20,000-a-month office lease - and how that shock forced him to rethink everything.

    We pushed Dan into the numbers behind the move from captive to independent, from broker fees and comp plans to closing ratios, retention, and why hyper-specializing can beat trying to sell everything. You’ll hear how Dan retained most of the affected book, why charging $150 to $250 in broker fees can actually improve service, and how independence gave him more control over pricing, appetite, and client outcomes.

    If you’re a captive agent wondering whether the independent model is worth the leap, this conversation gives you the real-world pros, cons, and ramp-up lessons without the hype. Essential listening for agents who want more control, better margins, and a business built to survive the next market disruption.

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    46 min
  11. The Hiring Mistake That Costs Visionary CEOs Their Best People with Mandy Keene

    Show notes

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    Hiring for insurance agencies requires a specific strategy to avoid turnover and protect your company culture.

    This episode covers the common hiring mistakes that lead visionary CEOs to lose their best talent and how to implement better agency systems for long term retention. Mandy Keene, a specialist in helping business owners align their team with their vision, joins us to discuss role fit and leadership. Learn how to identify the right candidates for your P&C agency and keep them engaged.

    If you are struggling with hiring or culture, check out TeamIQ to find the right role fit for your next producer.

    Connect with Mandy Keene: mandykeene.com/transformative-coaching

    Key Takeaways and Timestamps

    00:00 - Why self-awareness is now a business necessity
    01:59 - Mandy Keene’s path from bullied student to coach
    04:14 - 25 years of coaching and using assessments
    05:16 - What separates grounded high achievers from destructive ones
    09:45 - Why misalignment creates struggle and suffering
    11:29 - The penguin in the desert metaphor
    14:14 - Jason’s turning point from proving to performing
    18:14 - How calm and relaxed became the new standard
    21:53 - What understand.me is and why Russell Brunson created it
    25:20 - Why assessments reduce hiring risk
    27:26 - Hiring by personality fit instead of hiring “more of you”
    30:27 - Why sales hiring often goes wrong
    32:08 - How assessments reduce interview and hiring BS
    35:22 - Enneagram, DISC, and different entrepreneurial styles
    40:30 - Why the “integrator” is often really two or three roles
    44:43 - Visionaries need a manager so they can stay in the cave and create
    47:57 - Why EOS is useful but oversimplified for many founders
    50:04 - The rock star analogy for leadership and energy management
    53:21 - The Beatles example: staying in the creative lane
    56:34 - What to look for in sales and service roles
    60:13 - How to keep top performers by meeting their top values
    62:55 - Where to find understand.me

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    55 min
  12. How $500 Became a 50-Employee Insurance Empire

    Show notes

    Shoot Us A Message!

    Struggling to grow when your best move feels too risky to make?

    We discuss how to scale a P&C agency from scratch. The episode focuses on the transition from a small startup to a 50 employee operation by implementing specific outbound dialing processes and hiring the right producers. Guest Dan Garzella, owner of The Garzella Group, explains his journey of building an agency empire starting with only 500 dollars.

    If you are looking to scale your outbound efforts and improve lead generation, check out TeleDudes / Telefunnel.

    Connect with Dan Garzella: https://www.linkedin.com/in/daniel-garzella-87944510

    Key Takeaways and Timestamps

    0:00 Introduction to scaling a P&C agency
    2:45 Starting an agency with 500 dollars
    7:12 The reality of outbound dialing for growth
    12:35 Hiring producers and building a 50 employee team
    18:50 Systems for consistent lead generation
    25:10 Managing agency valuation and long term scaling

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    57 min
  13. Why Your Agency Hiring Process Is Failing

    Show notes

    Shoot Us A Message!

    Hiring Producers for P&C Agencies.

    In this episode, we discuss effective recruitment techniques for finding high performing talent in a competitive market. We break down the mechanics of role fit and how to screen for candidates who actually want to work.

    If you are looking to improve your hiring process, hiring producers, and team culture, check out TeamIQ.

    Key Takeaways and Timestamps

    0:00 Introduction to hiring challenges
    4:15 Why role fit is more important than experience
    8:30 Screening for work ethic in the first interview
    12:45 Creating a culture that attracts producers
    18:20 Using assessments to find the right team members
    24:10 Closing thoughts on recruitment strategy

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    25 min
  14. Mastering the Insurance Sale: Six Stages to Success

    Show notes

    Shoot Us A Message!

    How to close more P&C deals in 6 steps.

    In this episode, we break down the six stages of every successful insurance sale. We explain how to move prospects through the funnel using consistent outbound dialing and proven lead generation strategies. Mastering these stages is essential for agency growth and maximizing your overall agency valuation.

    Improve your results with our outbound lead gen and dialing tools at Teledudes.

    Key Takeaways and Timestamps
    0:00 The first stage of the insurance sales cycle
    4:15 Why lead generation is the foundation of growth
    8:30 Mastering the outbound dialing process
    12:45 Strategies for moving prospects to the next stage
    17:00 How to handle common sales objections
    22:15 Final steps to closing the deal and improving retention

    The Insurance Dudes Resources
    Join the Agent Elite: https://www.skool.com/agentelite
    Best Seller: https://MillionDollarAgencyBook.com
    Insurance Dudes Files: https://blog.theidudes.com
    TeamIQ: https://teamiq.theidudes.com
    Telefunnel Lead Callers: https://theidudes.com
    ILB: https://insuranceleadbrokers.com
    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us
    Facebook: https://www.facebook.com/theinsurancedudes
    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast
    Instagram: https://www.instagram.com/insurancedudespodcast

    Listen to the Audio Podcast
    Apple: https://podcasts.apple.com/us/podcast/the-insurance-dudes/id1451888095

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    31 min
  15. Mastering Lead Generation: Six Steps to Insurance Agency Success with iDudes Mailbag

    Season 8, Episode 805

    Show notes

    Shoot Us A Message!

    Are your marketing efforts leaking money without delivering the growth you need?

    This episode dives into the real, behind-the-scenes challenges of running successful lead campaigns and how to fix the leaky buckets draining your budget.

    You’ll learn the six crucial stages to optimize, from sourcing reliable leads and managing cold calls to navigating carrier flags and discover how to fix broken systems that keep your agency stuck. We share their proven strategies to cut through the noise, avoid common pitfalls like inconsistent lead flow, and control your marketing like a well-oiled machine. Whether you're struggling with contact rates, dialing issues, or just want more for less, this episode reveals how to turn your marketing investment into predictable, scalable growth. Perfect for agents looking to upgrade their game and finally see measurable results from their efforts because with the right setup, you can make your marketing work for you, not against you.

    The Insurance Dudes Resources

    Join the Agent Elite:https://www.skool.com/agentelite

    Best Seller:https://milliondollaragencybook.com/

    Insurance Dudes Files:https://blog.theidudes.com/

    TeamIQ:https://teamiq.theidudes.com/

    Telefunnel Lead Callers:https://theidudes.com/

    ILB:https://insuranceleadbrokers.com/

    Insurance Agency Trader:https://trader.theidudes.com/

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us

    Facebook:https://www.facebook.com/theinsurancedudes

    LinkedIn:https://www.linkedin.com/company/the-insurance-dudes-podcast

    Instagram:https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    24 min
  16. The Secret Sauce to Insurance Business Success with iDudes Mailbag

    Season 8, Episode 804

    Show notes

    Shoot Us A Message!

    Think your agency has a lead problem?

    Most agencies aren’t losing sales because they bought the wrong leads, they’re losing because they’re not tracking the right numbers. In this episode, we break down the 3 metrics every P&C agency needs to scale with confidence: cost per sale, lifetime value, and payback period.

    When you know your numbers, you stop guessing, stop bleeding cash, and start building a real money machine. Better decisions. Better margins. Better growth.

    Ready to build a stronger, more profitable agency?

    👇 Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!

    The Insurance Dudes Resources

    Join the Agent Elite:https://www.skool.com/agentelite

    Best Seller:https://milliondollaragencybook.com

    Insurance Dudes Files:https://blog.theidudes.com

    TeamIQ:https://teamiq.theidudes.com

    Telefunnel Lead Callers:https://theidudes.com

    ILB:https://insuranceleadbrokers.com

    Insurance Agency Trader:https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us

    Facebook:https://www.facebook.com/theinsurancedudes

    LinkedIn:https://www.linkedin.com/company/the-insurance-dudes-podcast

    Instagram:https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    21 min
  17. From Chaos to Order: The Insurance Journey of Andrew Engler

    Season 8, Episode 803

    Show notes

    Shoot Us A Message!

    Most agencies aren’t losing growth because of price, they’re losing because of process. 👀

    In this episode, we break down why the best P&C agencies win by building better systems, not just pushing harder. From producer accountability to closing more business, the real edge comes from creating a repeatable process that helps your team sell with confidence. We also dig into why chaos kills scale and how top agencies turn messy workflows into momentum.

    Ready to build a stronger, more profitable agency?

    👇 Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite

    Best Seller: https://MillionDollarAgencyBook.com

    Insurance Dudes Files: https://blog.theidudes.com

    TeamIQ: https://teamiq.theidudes.com

    Telefunnel Lead Callers: https://theidudes.com

    ILB: https://insuranceleadbrokers.com

    Insurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us

    Facebook: https://www.facebook.com/theinsurancedudes

    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast

    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    1 hr 1 min
  18. How Hiring Mistakes Drain Your Agency's Profits with iDudes Mailbag

    Show notes

    Shoot Us A Message!

    Are bad hires quietly draining your profits?

    We discovered how the true cost of a failed team member can skyrocket to $74,000 in just six months and why neglecting this is crushing your growth. You'll learn the concrete numbers behind hiring mistakes, the cascading effects of turnover, and practical steps to build a pipeline of champions who keep delivering for your agency long-term.

    We break down the hidden expenses you’re paying: the opportunity costs, the lost revenue from underperformers, and the real value of a solid hiring process. We reveal a repeatable system for recruiting top-tier talent, assessing candidates objectively, and avoiding costly mistakes that bleed your bottom line.

    Plus, they share how the right team setup turns into a revenue machine, helping you hit bonuses and scale faster than ever.

    If you're tired of the revolving door and want to create a team that sticks, produces, and propels your agency forward, this episode is your blueprint.

    Learn to turn hiring from a headache into a strategic advantage because the right people make all the difference in your journey to scale.

    The Insurance Dudes Resources

    Join the Agent Elite:https://www.skool.com/agentelite

    Best Seller:https://milliondollaragencybook.com

    Insurance Dudes Files:https://blog.theidudes.com

    TeamIQ:https://teamiq.theidudes.com

    Telefunnel Lead Callers:https://theidudes.com

    ILB:https://insuranceleadbrokers.com

    Insurance Agency Trader:https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us

    Facebook:https://www.facebook.com/theinsurancedudes

    LinkedIn:https://www.linkedin.com/company/the-insurance-dudes-podcast

    Instagram:https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    24 min
  19. How 1% Improvements Lead to 40X Growth with iDudes Mailbag

    Show notes

    Shoot Us A Message!

    How to teach and train a sales team effectively depends on consistency and repetition rather than one-off training events. We answer a mailbag question about the best way to develop producers and ensure agency growth.

    The episode breaks down why daily meetings are the core of a successful sales system and how they prevent the natural entropy of an agency. It covers the compounding effect of one percent daily improvements, the skeleton of a high-converting sales script, and how to meet prospects where they are to close more auto insurance leads.

    Join the Agent Elite community to access scripts and systems designed for scaling your agency.

    Key Takeaways and Timestamps

    00:16 How to teach and train a sales team

    01:00 Why daily meetings change the business

    02:02 The gym analogy for agency consistency

    05:27 Using the plane flight analogy for course correction 07:11 The law of entropy in a sales system

    09:07 How one percent daily improvements lead to 40x growth

    10:54 Breaking down the sales script and the opener

    12:20 Understanding what the prospect actually wants

    14:56 Why big carriers spend billions on specific marketing messages

    15:42 Connection and rapport building techniques

    17:00 Stacking coverages and benefits

    17:43 Handling and isolating objections

    The Insurance Dudes Resources

    Join the Agent Elite: https://www.skool.com/agentelite

    Best Seller: https://MillionDollarAgencyBook.com

    Insurance Dudes Files: https://blog.theidudes.com

    TeamIQ: https://teamiq.theidudes.com

    Telefunnel Lead Callers: https://theidudes.com

    ILB: https://insuranceleadbrokers.comInsurance Agency Trader: https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us

    Facebook: https://www.facebook.com/theinsurancedudes

    LinkedIn: https://www.linkedin.com/company/the-insurance-dudes-podcast

    Instagram: https://www.instagram.com/insurancedudespodcast

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    19 min
  20. How to Hire A Players in a Tight Market

    Show notes

    Shoot Us A Message!

    Think your agency has a lead problem? Think again.

    In this high-energy episode, we reveal how top agencies are slicing through chaos by upgrading their talent game. Discover why ditching the bottom tier can triple productivity, how clear standards keep A players engaged, and why investing more upfront saves headaches and boosts profits fast.

    Learn why hiring for attitude over cheap labor is the secret sauce to building a powerhouse team. We share real numbers, like paying $10 more an hour reducing turnover and skyrocketing sales and show you how to implement a success metric system that self-selects top performers. Plus, they drop insights on leveraging human connection to attract A players, so your agency thrives in any economy.

    Ready to build a stronger, more profitable agency? 👇

    Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!

    The Insurance Dudes Resources

    Join the Agent Elite:https://www.skool.com/agentelite

    Best Seller:https://milliondollaragencybook.com

    Insurance Dudes Files:https://blog.theidudes.com

    TeamIQ:https://teamiq.theidudes.com

    Telefunnel Lead Callers:https://theidudes.com

    ILB:https://insuranceleadbrokers.com

    Insurance Agency Trader:https://trader.theidudes.com

    If this helps, subscribe and hit the bell so you can catch every episode.

    Follow Us

    Facebook:https://www.facebook.com/theinsurancedudes

    LinkedIn:https://www.linkedin.com/company/the-insurance-dudes-podcast

    Instagram:https://www.instagram.com/insurancedudespodcast

    Listen to the Audio Podcast

    Apple:https://podcasts.apple.com/us/podcast/the-insurance-dudes/id1451888095

    Support the show

    Hey there! Thank you for listening! We'd be SUPER GRATEFUL for a subscribe!

    And a review over on the Apple Podcasts would be incredible!

    Check out our newsletter, webinar, and some great Internet Lead tactics at The Insurance Dudes Homepage.

    We appreciate you!

    Craig Pretzinger & Jason Feltman
    The Insurance Dudes

    17 min

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